Explore every episode of the podcast The Kirk + Kurtts Design Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Rick Fitzgerald, Designer, Creative Director & Artist | 28 Oct 2026 | 00:49:14 | |
Rick Fitzgerald has spent decades making the kind of packaging people actually keep. Rick grew up in the woods outside Charlottesville, Virginia, building his own little worlds out of whatever he could find. After VCU he fell into packaging by chance, at a global packaging company in Newport News. His three-person in-house team was concepting special editions for just about every major studio, label and brand you can think of. He ran that creative group for 15 years, then ran creative for another eight in LA. We get into the stories behind some of that work: the 2013 Avengers Tesseract collector’s case (and the lawsuit that sent it back for retooling), Watch the Throne, and working directly with Brian Wilson on the SMiLE box set, which Rick calls the top memory of his career. Also in this episode:
Come for the special edition war stories, stay for Rick’s advice on keeping fear at bay and never stopping exploring. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Michael Wilson - Owner & Creative Director, Coppergate Design Company & Hazard's Hop Water | 03 Aug 2026 | 00:49:14 | |
Michael Wilson of Copper Gate Design Company is back on the show, and this one's a masterclass in the business side of running a design studio. Kirk and Andy get Michael talking about why he puts his pricing right out in the open on his site, how to actually get comfortable charging what you're worth, and why the client who talks you down on price is almost always the one who brings 80% of the headaches. Michael also opens up about his own hop water brand, Hazard's Hop Water, and the humbling lesson of not following his own advice — how niching too hard on the golf community nearly sank it, and what changed the moment they broadened the story to who they actually are. Plus the All the Bitter rebrand, and the counterintuitive call to pull "functional" off the front of the pack even though it was true. In this episode:
Hosted by Kirk Visola (Mind the Font) and Andy Kurtts (Buttermilk Creative). About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Joshua David, Fractional CMO & Brand Strategy Leader, Speaker & Executive Storyteller | 10 Jul 2026 | 01:07:37 | |
Kirk and Andy sit down with marketing and brand strategist Joshua David for a conversation that starts with a joke about his very long bio and quickly goes somewhere much more honest. Josh traces his path from working hotel front desks (including a stint in London that convinced him he was in the wrong industry) to community management, influencer marketing in New York, and eventually running social for Ebony, where he grew the platform from 200,000 to nearly a million organic followers before he turned 25. Along the way he crossed paths with a who's who of names, but the real story is what he learned about himself in those rooms. Mostly, this is a candid talk about being real in spaces that reward performance. The guys get into authenticity versus code-switching, what it costs to be the only person of color in the room, why Josh leaves a job before they start to hate him, and the price of doing the one thing you don't want to do just to reach the next rung. There's a lot on the tension between caring too much and protecting your own peace, plus a hard look at how companies say they want you to shake the table right up until you actually do. Funny, blunt, and occasionally uncomfortable in the best way. Come for the industry stories, stay for the truth-telling. The Kirk and Kurtts Design Podcast. Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Mika Okimura, Education Innovator | M.S. in Biology | 19 Jun 2026 | 00:43:06 | |
"A sparkly rainbow that defies category." That's how this week's guest describes themselves, and honestly, it fits. For the first time, Kirk and Andy sit down with someone who isn't a designer or a founder: Mika Okimura, an educator and learning professional with over a decade of experience building inclusive, student-centered classrooms across the Bay Area, from UC Berkeley to Merritt College to San Francisco State, plus years at the Monterey Bay Aquarium. Mika opens up about growing up queer and Japanese American in a conservative pocket of California, the long road to claiming their they/them identity at almost 40, and how tiring it is to code-switch before you finally decide to just be yourself. They talk about teaching as the art of connection, the meditation teacher who told them they have "infinite wellbeing," and a little ramen otter that explains everything about why they love this work. There's also real talk on boundaries in the classroom, self-care and neurodivergence (including a three-hour nail routine), the "Learning to Pretty" Instagram, and a closing message you won't forget: fuck the model minority. Funny, heartfelt, and a little sweary. Follow The Kirk + Kurtts Design Podcast so you never miss an episode, and learn more about Mika's work as Your Academic Advocate in the show notes. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| **Bonus: Madison Raisch** | 12 Jun 2026 | 00:10:06 | |
Many times when we have folks on the show there is an immediate and fun conversation that happens before we even do the introductions. Well, this was one time where we caught our guest in all their marvelous candor, and join in. Well, Kirk joined in with the "back in my day" conversation about moving up the ranks in regards to stewardship of design roles. Kirk and Madison sit in their rocking chairs sipping tea and complaining while Andy cautiously interjects and adds a much fresher and inspired insight. This clip ends with the introduction of Madison's podcast, and if you haven't heard it, you can listen to the full podcast here. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Madison Raisch, NWSL Creative Director | 12 Jun 2026 | 00:53:50 | |
Madison Raisch has seen all things in the sports design hemisphere. Over the past two decades, she spent time designing for the NFL and MLB. Madison was able to reach new heights in her career and grow her talent immensely through her talent, relationships, and mad Beatles impersonations. You know how hard it is to sound like a Scouser? We talk projects, process, and what the future holds for her role at the NWSL. It was such a privilege to have her on the show, and it's definitely worth the listen. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Christopher Cashdollar, Independent Design Partner & Trusted Consultant | 03 May 2026 | 00:57:09 | |
Starting off the new season with a Bang. Christopher Cashdollar is a certified awesome guy and great designer, and yes, that it his real name! Pennsylvania native, and Drexel University's best ever cartoonist, bought his first Power Mac while at Drexel and decided to delve into web design. This gave him the design bug and allowed him get different design jobs and grow as a designer. Fast forward to this podcast recording and Chris is an accomplished designer and speaker, but his most proud accomplishment and job title is "Dad." About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Tamer Kattan, Professional Standup Comedian & Brand Strategist | 08 Jan 2026 | 00:45:24 | |
We couldn't think of a better way to celebrate our 100th episode than by sitting down with Tamer Kattan. Tamer details his professional experience from intern to stand up comic, the trouble with having a name that rhymes with "hammer", and a life that is filled with taking risk, and following your passion. This is one of our most fun and eclectic podcast to date, and we can't thank you all enough for joining us on this journey thus far. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC | 22 Oct 2025 | 00:53:16 | |
In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven. Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an afterthought — even when the product’s not done yet. From the gold-topped packaging to their public benefit corporation status, Fabric is trying to do things differently, on purpose. We get into:
Whether you’re into brand building, THC beverages, or just want to hear how creatives launch real products, this one’s worth your time. Website: drinkfabric.com Instagram: @drinkfabric About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Alex Perry, CEO of Right Way Signs, LLC | 06 Oct 2025 | 00:54:02 | |
This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton. We dive into:
Whether you’re a designer, business owner, or someone who just loves seeing good design in the wild, this one’s for you. Thanks again to Alex for joining us. Check out Right Way at rightwaysigns.com. Follow us and leave a review if you’re enjoying the show. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| James Barnard, Logo Designer, Design Educator | 03 Jun 2025 | 00:41:21 | |
James Barnard didn’t start out in design. He originally wanted to work in the music industry. But after a detour through web development and publishing design in London, he found his true calling: logo and identity design. In this episode, Kirk and Andy talk with James about his path from learning Photoshop at a data entry job to designing for major UK newspapers and building his own studio in Australia. They dive into how James refined his creative process, how he manages client expectations, and why sharing design tutorials on social media became his most powerful business driver. They also discuss:
James also shares how he balances teaching with client work, why he prioritizes clarity over perfection, and how community sharing has improved both his practice and the industry at large. If you want to sharpen your logo design workflow or learn how to attract clients by teaching what you know, this one’s packed with ideas you can apply. Follow James at barnard.co and @barnardco on Instagram Connect with James on LinkedIn Follow Kirk at mindthefont.com. Follow Andy at buttermilkcreative.com. Enjoying the show? Subscribe, leave a review, and share it with a designer who’s figuring out their own creative process. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Anna Ison, CPG Packaging & Brand Designer, Founder at Auros Design Studio, Strategic FMCG Packaging & Branding Design Consultant | 12 May 2025 | 00:44:20 | |
Kirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shelf and connects with consumers. In this episode, Anna shares her creative origin story, the challenges of being a double minority in the design world, and how she’s rewriting the rules of branding with cultural integrity and bold simplicity. She talks candidly about breaking out of agency life, founding her own studio, and why she’s manifesting collaborations with legacy Asian brands looking to expand into the U.S. market. Expect real talk about:
This one’s packed with insight, honesty, and a whole lot of laughter. Don’t miss it. Connect with Anna here: https://www.linkedin.com/in/annaisonconsultant/ About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Selma Makui, Brand Designer & Creative Director Revisit | 22 Apr 2025 | 00:30:27 | |
Design isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark. Selma opens up about her creative process, the shift from designer to experience-maker, and why she now chooses to work only with brands and people who align with her values. We talk about imposter syndrome, client trust, and how art, photography, and personal memory all shape her distinctive visual language. It’s a thoughtful and inspiring conversation with one of the most intuitive and intentional brand designers working today. If you’ve ever felt stuck pushing pixels, Selma’s journey might be exactly what you need to hear. 🎧 Episode highlights:
Check out Selma's work here: About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Mike Perry, Chief Creative Officer & Founder 🍻 Leading TAVERN | 09 Apr 2025 | 00:59:19 | |
Mike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore. In this episode, Kirk and Andy dig into the intersection of creativity, commerce, and booze—specifically how alcohol packaging isn’t just design, it’s storytelling, strategy, and sculpture in one. Mike shares his journey from designing promos for MLS and NHL to building branding for Budweiser, Guinness, Pabst, and Smirnoff. He breaks down the thinking behind the recent Old Grand-Dad 16 redesign, how to work with (not against) label regulations, and why the back-of-pack matters just as much as the front. You’ll hear about: • The unglamorous start at NBC Sports—and what you can learn from cropping out athletes • The power of legacy marks and why Tavern’s “modern heritage” philosophy works • What designers get wrong about spirits packaging • Building client trust on brand revivals like Old Crow and Old Grand-Dad • Why design teams should always go through the archives • How bottle structure influences perceived value (and pricing psychology) • When you shouldn’t follow hierarchy—and how to know when to break the rules If you’ve ever wanted to get into spirits branding, or if you’re a packaging nerd who can’t stop redesigning your bourbon shelf in your head, this episode will hit. Mike also talks about the highs and heartbreaks of launching new brands, working with master distillers, and the weird joy of seeing your beer can design in a trash pile after a party—because it means someone loved it. We’ll definitely have him back for a full deep dive into beer design. This is part one. You’ve been warned. Follow Mike’s work at https://tavern.agency/ and see the Old Grand-Dad 16 case study for yourself. Connect with Mike here: https://www.linkedin.com/in/mikelperry/ About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Dan Forster, Lettering Artist and Type Designer | 13 Mar 2025 | 00:57:16 | |
In this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn’t a straight path—it was shaped by frustration, perseverance, and an unexpected return to his roots. Dan shares the story of his late father, a renowned lettering artist, and how clearing out his dad’s studio after his passing led to a creative revelation. We talk about his early struggles with drawing letters, his detour into graphic design, and the moment he realized that lettering was his true calling. We also dive into: ✔️ The painstaking process behind mastering letterforms (and why drawing a single Helvetica “a” for hours was a turning point). ✔️ His time at top agencies like Elmwood and the leap into freelancing. ✔️ The evolution of lettering in branding and why some iconic wordmarks, like Kahlúa, needed a refresh. ✔️ How he approaches complex lettering projects—including a 30-day masterpiece that landed in Communication Arts. ✔️ The importance of showing process work to clients and why observing letterforms is just as crucial as drawing them. ✔️ The push-and-pull between modern digital tools and the lost art of hand-lettering. We wrap things up with a discussion on the blandification of branding (looking at you, Johnson & Johnson) and the challenge of preserving craft in a world moving toward simplicity. Plus, Dan shares why he thinks it’s never too late to change career paths and go all-in on what you love. If you’re into typography, branding, or just love hearing about the obsessive world of letterforms, this episode is a must-listen. More about Dan Forster: www.danforster.com Connect with Dan: https://www.linkedin.com/in/danforster/ About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Lindsey Meredith, Logo/visual Brand Identity Designer, Letterer, Illustrator | 25 Feb 2025 | 00:48:18 | |
In this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations. From growing up watching her father pinstripe cars to becoming an expert in brand identity, Lindsay shares how her early exposure to lettering and design shaped her career. She walks us through her journey—from starting in screen printing to navigating the challenges of freelancing and ultimately honing her niche in sports branding and custom typography. We dive into: ✅ The impact of early artistic influences and how Lindsay’s dad’s craft set the foundation for her career ✅ The evolution of her work, from offset printing to digital illustration and custom lettering ✅ How she balances branding, illustration, and lettering to create unique, memorable logos ✅ The power of self-initiated projects and why personal work can attract dream clients ✅ Lessons learned from building a sustainable freelance business ✅ Why animation and 3D design are next on her creative radar Lindsay also shares insights into her design process, how she captures the essence of a brand, and the importance of presenting work in context to help clients see the bigger picture. Plus, we geek out over the Omaha Supernovas, her sports branding projects, and what it’s like to see Jason Derulo rocking one of her designs. If you’re a designer looking to carve out your niche, embrace creative exploration, or break into sports branding, this episode is packed with valuable takeaways. 🔗 Learn more about Lindsay Meredith: https://www.linkedin.com/in/lindseykm/ View her work here: https://www.lindseykm.com/ Don’t forget to subscribe, leave a review, and share with a fellow creative! About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares | 16 Feb 2025 | 00:55:31 | |
The Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance. Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. But with success came immense pressure, a relentless pursuit of “winning”, and ultimately, a wake-up call that forced him to reassess everything. He shares his personal struggle with burnout, the mental and physical toll of constant hustle, and how he rebuilt himself—one small step at a time. 🚀 What You’ll Learn in This Episode: ✔️ The cost of chasing external validation and redefining success. ✔️ Jake’s breaking point at Expo West—and why it changed everything. ✔️ How hypnotherapy helped him regain control and mental clarity. ✔️ The power of showing up, making real connections, and being present. ✔️ Why authenticity isn’t just a buzzword—it’s a competitive advantage. From family business dynamics to building an emotional brand that resonates, this episode is packed with raw insights, hard-earned lessons, and straight-up real talk. Whether you’re a founder, creative, or just someone grinding toward their goals, Jake’s story is a must-listen. 💡 Final Thought: “All that matters is where your two feet are.” – Jake Karls 👉 Tune in now and let it rain! 🎧🔥 📍Get your Mid-Day Squares fix: mid-daysquares.com 📍Connect with Jake here: https://www.linkedin.com/in/jake-karls-653106ba/ 🎙️ Don’t forget to rate, review, and share this episode with someone who needs to hear it! About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Emily Winston, Founder & CEO of Boichik Bagels, Engineer | 31 Jan 2025 | 00:57:36 | |
What makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we’re diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast. In this episode, you’ll hear: • How Emily went from being a mechanical engineer at GM, working on car doors, to a full-fledged bagel artisan. • The emotional connection behind recreating her taste memory of the legendary H&H Bagels from NYC. • The challenges of scaling from a small passion project to multiple locations and a frozen bagel empire. • The historic significance of Boychick’s flagship location, which was the original home of Noah’s Bagels, and how she got the founder’s blessing to continue the tradition. • How Boychick stands out, not just for its bagels, but for its bold social justice stance and commitment to inclusivity. Why listen? Whether you’re a bagel purist, a food entrepreneur, or a branding enthusiast, Emily’s story is an inspiration. It’s a masterclass in following your passion, perfecting your craft, and building a business that resonates deeply with people. Key takeaways: • Great branding meets great product. How the Boichik aesthetic became a symbol of quality and authenticity. • The bagel battle is real. Why Emily believes we’re entering a new wave of bagel wars and how she plans to win. • Managing rapid growth while keeping company culture intact. Insights into leadership, trust, and empowering a team. Don’t just take our word for it—get yourself a Boichik Bagel (especially the frozen ones if you’re not in the Bay Area). Follow and subscribe to the Kirk and Kurtts Design Podcast for more deep dives into creativity, business, and the stories behind the brands we love. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Joel Herrera, Artist, Illustrator, Poster Designer, UX Designer, Product Designer, Instructor, Teacher | 22 Jan 2025 | 00:49:04 | |
This week on the Kirk & Kurtts Design Podcast, we’re joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist. We dive into: •The accidental (and slightly annoying) way Joel discovered his talent •Why every artist feels like their work isn’t good enough •The importance of putting your art out there—even when it’s scary •Joel’s love for alternative movie posters and storytelling Whether you’re a designer, an artist, or just someone trying to make something meaningful, Joel’s story will leave you inspired and ready to tackle your own creative challenges. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part Two | 23 Dec 2024 | 00:27:48 | |
In part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creating consumer packaged goods that feel both timeless and trendy.
Kirk and Andy also geek out over the Americana vibe behind Ayoh! and sandwiches as a universally loved staple, sharing their own sandwich-making rituals and thoughts on the role of nostalgia in branding. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part One | 17 Dec 2024 | 00:38:00 | |
In this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there’s even a story about 50 Cent dropping a “you spit hot fire” compliment! Alex dives into his transition from in-house powerhouse to independent studio founder, giving a candid look into the value of in-house design work. While many designers chase agency dreams, Alex champions the versatility, speed, and breadth of working across all touchpoints of a brand. Whether it’s retail, packaging, or campaigns—Alex reminds us how being in-house shaped his holistic understanding of brands and prepared him to make waves with clients like Liquid Death, New Balance, Kinder Forge, and United Sodas of America. The conversation heats up when Kirk and Andy unpack Alex’s latest masterpiece: Bero, a non-alcoholic beer brand co-founded with Hollywood’s own Tom Holland. From the elegant design details, iconic gold can tops, and tactile finishes to capturing the essence of premium British pub culture, Bero sets a new gold standard in branding. The team nerds out over the power of differentiation in crowded markets and how good design is both tactile and timeless. Along the way, Alex shares stories of:
Prepare to be inspired by Alex’s passion for brands, his unfiltered takes on design, and his knack for storytelling that makes every project personal. Whether you're a designer, marketer, or just someone who loves beautiful brands, this episode is packed with gems on design strategy, aesthetics, and pushing the creative envelope. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Autumnal Beers & Jeers, Pumpkin Beer Review | 25 Nov 2024 | 00:40:23 | |
In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding. From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk’s enthusiasm for non-alcoholic craft beers with spooky seasonal vibes, this episode is packed with insightful design breakdowns. Listen as they:
The conversation doesn’t stop at beverages! Kirk and Andy also reflect on what makes seasonal designs resonate emotionally with consumers, the importance of nostalgia in marketing, and the missed opportunities of brands playing it too safe. Crack open your favorite fall drink (pumpkin or not) and join the fun! 🍂✨ About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative | 15 Nov 2024 | 00:48:32 | |
Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability, and creativity into every bite of LXB's award-winning offerings. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Samantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress Expertise | 28 Oct 2024 | 00:54:40 | |
In this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses and nonprofits turn customers into passionate fans by creating strategic, engaging digital experiences. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Fred Hart, Creative Consultant & Design Strategist at Hart Brands, Advisor, Mentor | 30 Sep 2024 | 00:51:40 | |
Kicking off Season 4 of the K+K show!!! Fred’s journey into design started with a love for sneakers and basketball, growing up in Hawaii and inspired by the likes of Jordan, Garnett, and Iverson. From sneaker sketches in notebooks to studying architecture, visual communications, and eventually finding his niche in packaging design, Fred shares how his passion evolved into a flourishing career. The episode is peppered with sneaker talk, from favorite Reebok and Nike designs to the cultural impact of footwear on art and identity. The conversation also touches on the challenges and joys of navigating the creative world. Fred, with his wealth of experience, discusses how building strong relationships with clients can make all the difference in design projects. He reflects on the strategic side of design—understanding what clients need beyond just visuals—and how aligning design with business objectives is crucial for success. Kirk and Andy add their own perspectives on the design industry, from working with challenging clients to developing genuine business relationships built on mutual respect and trust. This episode is more than just design talk; it’s about life, relationships, and how design connects to larger business challenges. Fred emphasizes the importance of staying authentic to oneself while understanding the client’s world and how a strategy-led approach to design can be a game-changer. Listen in as Fred Hart drops insights on creativity, business strategy, and the journey from sneakers to brand strategy. Get ready for laughs, deep dives, and a refreshing take on what it means to truly love what you do. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Amber Walls, Senior Director, Global Standards at GS1 US | 16 Sep 2024 | 00:41:44 | |
Join hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Integral CPG, Rifle Hughes, Co-founder, Glenn Pappalardo, Co-Founder, Strategy & Innovation for Food and Beverage Brands | 29 Aug 2024 | 00:40:44 | |
In this episode, hosts Kirk Visola and Andy Kurtts dive into the world of brand strategy and innovation with special guests Rifle Hughes and Glenn Pappalardo from Integral CPG, highlighting the importance of creativity, strategy, and collaboration in building successful brands. Rifle and Glenn share their journey from their days at JPG, where they met and began collaborating on projects, to founding Integral CPG—a brand strategy powerhouse dedicated to helping companies innovate and thrive in competitive markets. They explore the nuances of balancing creative vision with process structure, emphasizing that the best ideas often come from cross-functional collaboration. Hear how they guide companies through the delicate dance of managing brand innovation, from ideation to execution, ensuring every team member contributes to the creative process. The discussion moves into practical advice on fostering a creative environment within organizations, breaking down silos, and integrating various departments early in the strategy process to generate better ideas and reduce risks. Kirk and Andy add their insights on the challenges and rewards of managing creative projects and the need for strong strategies behind great designs. Listeners will gain valuable insights into the mindset needed to drive innovation, the role of brand strategy in successful product development, and how to navigate the complex landscape of creativity in business. Whether you're an entrepreneur, designer, or marketer, this episode is packed with wisdom and laughter that will inspire and inform your approach to brand building. Tune in to discover the secrets of creativity, collaboration, and strategic thinking with two of the industry's brightest minds. Don’t miss this engaging and insightful conversation that’s both fun and packed with actionable takeaways! About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Craig Steckbeck, Creative Director, Mentor, Chief Marketing Officer & Director of Innovation | 16 Aug 2024 | 00:42:52 | |
In this special episode of the Kirk and Kurtz Design Podcast, Kirk Visola and Andy Kurtts welcome the incredibly talented Craig Steckbeck, a creative powerhouse with nearly two decades of experience in the design industry. As the founder and creative director of Mind the Font, Kirk sets the stage with his signature enthusiasm, introducing Craig, a designer whose mission is to elevate the creative bar, not just for his team, but for clients and vendors alike. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Richard Moniz, Founder Rich Insights Research, Eye-Tracking & Neuro & Emotive Methodologies for Small and Mid-size CPGs | 08 Aug 2024 | 00:37:11 | |
Join Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Manuel Martinez: Concept artist and illustrator at The Symbol Syndicate | 30 Jul 2024 | 00:41:47 | |
Join Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and the evolution of his artistic career. In this lively and candid conversation, Kirk and Andy dive into Manuel's creative process, his experiences with editors, and the influence of mentors who guided him towards his true passion. The episode is filled with fascinating anecdotes, including Manuel's first encounter with the comic Daredevil 208 and the pivotal moments that shaped his career. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Vic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller. | 27 Jun 2024 | 00:38:25 | |
In this episode, Kirk and Andy welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s humor shines through as he discusses his stand-up comedy and unique lettering style. This episode is a blend of inspiration, humor, and heartfelt moments, offering valuable insights into the world of design and personal growth. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Laura Silverman, Connector of NA People, Places, & Products with Each Other Worldwide | 09 Jun 2024 | 00:43:14 | |
Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective. In this episode, Laura discusses the importance of non-alcoholic options in social settings, her favorite brands, and the evolution of the non-alcoholic beverage industry. She also highlights her work with NA Dossier and collaboration with Haley Jordan. Tune in for an inspiring conversation about mental health, sobriety, and the growing world of non-alcoholic beverages. Connect with Laura Silverman:
About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Amanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, Instructor | 20 May 2024 | 00:47:24 | |
Join Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design. Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance, and fun, Amanda's work stands out in the design community. Tune in to hear about the challenges she faced, the lessons learned, and her advice for aspiring designers. This episode is filled with insights on the intersection of logic and creativity, the importance of niching down, and the joys of working on projects that merge technology and nature. Whether you're a designer, an engineer, or someone in between, this episode offers valuable takeaways and inspiration.
Connect with Amanda DeVries:
About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Daniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, Advisor | 30 Apr 2024 | 00:38:35 | |
Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vibrant Florida market, its unique demographics, and how Daniel's team of 27 navigates the dynamic CPG sector. We'll also dive into how luck, perseverance, and passion shape business success in this field, providing a candid look at growing and thriving in Florida's retail landscape. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S | 23 Apr 2024 | 00:47:01 | |
In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative boundaries and embracing the unexpected, this episode’s blend of art, adventure, and genuine banter is your perfect match. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective | 14 Apr 2024 | 00:44:03 | |
Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing. From explosive beginnings to navigating the complexities of consumer packaged goods, Becca's journey is a masterclass in branding and innovation. Tune in to uncover the secrets behind Mortal Kombucha’s success and get inspired to inject more creativity into your projects! About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company | 19 Mar 2024 | 00:36:31 | |
We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Pete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally Network | 04 Mar 2024 | 00:34:28 | |
Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation. This episode offers an insider's look at Pete's ability to predict market trends and his role in redefining iconic brands to connect with new audiences. Through stories of collaboration and creativity, listeners will learn about the synergy between design and marketing and the impact of visionary strategies on consumer engagement. Join us for a masterclass in branding, innovation, and the magic behind creating products that resonate with consumers. Pete's insights provide invaluable lessons for marketers, entrepreneurs, and anyone interested in the power of a well-crafted brand story. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Austin, TX Visit and Podfest Report Bonus Episode | 26 Feb 2024 | 00:19:53 | |
Kirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all about the joy of reconnecting with old friends and making new ones in the creative and CPG worlds. Andy's stories from Austin to the PodFest in Orlando are a reminder of how personal connections and genuine conversations can turn professional journeys into personal ones. So, grab a comfy seat as we share laughs, insights, and the kind of stories that make you feel right at home. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Specialty Foods Association Winter Fancy Foods Special Report: Part One | 26 Feb 2024 | 00:34:47 | |
Join Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught his eye. From vibrant pickle dips that pop off the shelf to elegant tea tins that whisper sophistication, this episode is like a walking tour through a designer's dream pantry. Andy also gives us a peek behind the curtain of the specialty foods world, sharing insights from his panel participation and the buzz around the show floor. Whether you're a foodie, a design lover, or just in for a good story, this episode is packed with tasty tidbits and design delights that'll leave you hungry for more. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| 2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay Aquarium | 19 Feb 2024 | 01:07:49 | |
Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos. As they navigate through the complexities of design tools and the balance between creativity and accessibility, this episode promises a blend of professional critique and forward-looking predictions, . Tune in for a lively and informative discussion that captures the essence of design in 2023. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Sadie Red Wing: Lakȟóta Graphic Designer, Professor and Advocate | 29 Jan 2024 | 00:38:12 | |
Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices. In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusive design world. Sadie’s insights shed light on the untapped potential of indigenous perspectives in modern branding and technology. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Sari Kimbell: Reinvention Coach | Speaker | Author | Podcaster | Course Creator | 08 Jan 2024 | 00:31:02 | |
Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking. Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table movements to the high-stakes decisions of large retail environments. Sari's unique blend of personal anecdotes and professional expertise illuminates the path for aspiring entrepreneurs and industry veterans alike, highlighting the significance of perseverance, creative problem-solving, and the ever-important mindset shift needed to navigate the complex world of CPG. Tune in to this episode for an engaging and enlightening exploration of the challenges, victories, and transformative experiences in the world of food business and design. It's an essential listen for anyone passionate about the confluence of design, business strategy, and the evolving food industry landscape. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Haylee Jordan: Creative Director, Co-Founder at Supercult | 20 Dec 2023 | 00:42:49 | |
With a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Brandi Parker: Creative Sustainability | Brand-Level Sustainability Consultant | Fractional Sustainable Materials & Packaging Expert | Owner | 30 Nov 2023 | 00:44:43 | |
Join Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Jessica Hess: Miniature Artist, Painter, & Photographer | 13 Nov 2023 | 00:48:42 | |
Join Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Limited by Design: How Top Brands Create Packaging FOMO | 06 Nov 2023 | 00:35:49 | |
🎨 Unwrap the secrets of standout shelves with Kirk and Andy in this design-driven episode! They dive into the art of limited edition packaging design, where brands become collectors' items and every product tells a bold story. 📚 Witness how New Holland and Athletic Brewing have mastered the craft, turning their packaging into coveted canvases that capture hearts and fly off shelves. 🚀 Kirk and Andy don't just chat about design - they dissect the daring, the delightful, and the downright clever strategies that make limited-time packaging a consumer magnet. 🧲 About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Chris Do, Creative Director, Design Strategist, Educator, Coach: Part Two | 28 Sep 2023 | 00:38:09 | |
Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world. But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they’re the heart and soul of groundbreaking projects. Between the insights, don't miss out on the light-hearted exchanges and wit that only Kirk, Kurtts, and Chris can serve up. As we wrap up Season 2, join us for a finale filled with knowledge, laughter, and a peek into the future of design. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Chris Do, Creative Director, Design Strategist, Educator, Coach: Part One | 25 Sep 2023 | 00:43:14 | |
PART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this. We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And speaking of risks and rewards, we delve into the tricky terrain of packaging design. With consumers' attention spans shrinking, your product has a split second to make an impression on the shelf. Chris gives us the lowdown on how to do it right. Ever think you're too introverted to take center stage? Chris Do's personal journey from behind-the-scenes to media frontman proves otherwise. We chat about the potent combination of storytelling and branding, particularly in the attention-scarce landscape we're navigating today. Don't miss this thought-provoking conversation where we cover everything from crafting compelling narratives to standing out in an overcrowded market. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||
| Barney Abramson, Award-winning designer and creative leader | 18 Sep 2023 | 00:47:06 | |
On this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack. About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. | |||