Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Recently we have focused a lot of episodes on mindset and personal development with the topics covered on our podcast, and as much as those topics are so vital for our success, for today’s episode I wanted to circle back to talking about marketing. More specifically, how we can optimize and improve our marketing in a way that we are actually spending less time actually doing marketing! Listen to the full episode as we discuss:
- The importance of marketing for the canine rehabilitation industry and the need to diversify marketing portfolios beyond veterinary and word-of-mouth referrals
- The challenges of building a canine rehab business within an unpredictable lead generation system
- The challenges of managing the fluctuation in leads and caseload, and finding a balanced approach to lead generation pursuing unpredictable leads through community events and networking, while also implementing a predictable lead generation system
- The importance of a strong paid ad strategy on Google for driving consistent leads and the need to adapt and stay updated with Google's new features and campaigns
- The benefits of automating various business processes, such as email marketing and lead nurturing, and why automation should not replace human interaction but rather complement it, providing multiple touch points and educating potential customers about the business's offerings
If you are interested in having us running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn’t I can help give you the resources that would be more helpful for you at this time.
Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6
For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information.
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com
3) Share this episode with a colleague who might also find it helpful :-)
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