Explore every episode of the podcast The K. M. Wade guide to small business marketing for beginners — blog post audio
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Inspiring and insightful marketing quotes to elevate your SEO strategy | 20 Jan 2025 | 00:09:15 | |
Find insightful marketing quotes from industry pioneers and discover how to use their key messages to improve your strategy and achieve long-term results. | |||
| Unique SEO Titles are Crucial for Small Business Success | 21 Oct 2024 | 00:20:05 | |
Your SEO title is the first thing potential customers see in search results. A well-crafted title can make all the difference in standing out online. | |||
| Small Business Sustainability Guide | 09 Aug 2023 | 00:11:38 | |
Have you heard of TerraCycle or Loop? Is sustainability included in your brand strategy? If you answered ‘no’, you’ll love the tips in this post. | |||
| Should you Start a Blog This Year? | 09 Aug 2023 | 00:19:43 | |
Should you start a blog? Is blogging profitable? Is blogging still relevant? Are blogs worth it? Listen here to learn the answers. The 7 Types of Blog Posts for Better ROI: https://kmwade.com/best-types-of-blog-posts/ Blog Post Packages: https://kmwade.com/services/digital-marketing-packages-content-marketing-packages/#digital_marketing_packages | |||
| Manual Penalties from Google for Guest Posting? | 09 Aug 2023 | 00:12:46 | |
Don’t panic. Google hasn’t banned guest posting. It just enforced an old policy. But it did also release link attributes that'll change SEO. | |||
| Improve Small Business Mental Health with Plants | 09 Aug 2023 | 00:11:20 | |
Want a productive business and to support your staff’s wellbeing? It’s well worth considering using plants to improve mental health and more. Listen more here. | |||
| Ultimate SEO Meta Description Guide | 03 Aug 2023 | 00:23:26 | |
Must-know info about the all-important SEO meta description, so you can drive more of the right traffic to your site and win more sales. Meta description length checker: https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ | |||
| Top 12 Causes of Low Web Traffic | 03 Aug 2023 | 00:09:52 | |
Not getting the web traffic you feel you should? These are the top 12 causes. Get to grips with them here so you can fix the issue for good. How SEO Works: https://open.spotify.com/episode/2nHC1xYYN4Xirni9jaAhEr?si=921a958b1d744182 | |||
| How to Promote Your Blog on Social Media | 03 Aug 2023 | 00:20:32 | |
Increase blog traffic and ROI, and engage with your ideal customers by learning how to promote your blog on social media the right way. The 7 Types of Blog Posts for Better ROI: How to Convert Blog Traffic to Sales: | |||
| How Google’s BERT Update Affects Small Businesses | 03 Aug 2023 | 00:06:08 | |
Worried about Google's BERT update? Here's how you can recover and benefit from the biggest Google update in 5 years. Google has put together some great examples: https://www.blog.google/products/search/search-language-understanding-bert/ Contact form: https://kmwade.com/contact/ | |||
| 6 Steps to Content Marketing Success | 03 Aug 2023 | 00:17:24 | |
Do you want to use content marketing to save money and achieve your business goals? Learn how with these 6 steps to content marketing success. | |||
| What is Copy? Content vs. Copy | 03 Aug 2023 | 00:05:43 | |
What is copy? Learn the difference between copy and content so you can make use of the properties of both to achieve your goal. | |||
| Are Your Competitors Outpacing You? Harness These Video Trends to Flip the Script | 23 Aug 2024 | 00:07:07 | |
Video is a powerful way of connecting with your audience to improve brand awareness and reach. Use these tips to better leverage video content in your business. | |||
| How to Change a Title Tag in WordPress | 21 Jul 2023 | 00:10:23 | |
WordPress sends page titles to Google by default. Custom title tags can boost your rankings and click-through rates. Here’s how to change title tags in WP. How to Change a Meta Description in WordPress: https://open.spotify.com/episode/4pEEvHRIS5JeyjwqrIny3P?si=914f04db2867431f | |||
| What are the SERPs? (Search Engine Results Pages) | 21 Jul 2023 | 00:03:49 | |
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search. | |||
| How to Convert Blog Traffic to Sales | 21 Jul 2023 | 00:10:40 | |
Learn how to convert blog traffic into sales by creating transition blog posts that effectively move readers to your sales pages. 26 Benefits of Content Marketing: https://open.spotify.com/episode/6wApAyWs1mlE1e7r0LeMWV?si=eab6107502804f4c How Does Content Marketing Work?: https://open.spotify.com/episode/4cJuZrB0COMR6FYPkeQ7OL?si=d1c4014a73554f68 | |||
| The 7 Types of Blog Posts for Better ROI | 21 Jul 2023 | 00:21:07 | |
Want a revenue-generating blog? Discover the best types of blog posts to boost your search rankings, show your expertise and win more sales. Infographic blog post example: https://neomam.com/interactive/13reasons/ Why You Need an Integrated Content Strategy: https://open.spotify.com/episode/4KnRvOqILaoahcGjQ5sxbY?si=fd8c8ed6318c4ab4 | |||
| What Is Omnichannel Marketing? | 21 Jul 2023 | 00:09:39 | |
What is omnichannel marketing, why is it useful and how can you implement it? Learn all this and more in this detailed beginner’s guide. Author: Kate Parish LinkedIn: https://www.linkedin.com/in/kate-parish-895985206/ | |||
| How to measure content marketing success | 13 Jul 2023 | 00:10:51 | |
How do you measure content marketing success? Don’t just measure vanity metrics. Assess the contribution your content marketing makes to your bottom line. How Does Content Marketing Work?: https://open.spotify.com/episode/4cJuZrB0COMR6FYPkeQ7OL?si=07d6fea500e64c3a Top 12 Causes of Low Web Traffic: https://open.spotify.com/episode/2GkfXW073WtCJZind5BMx9?si=MgOz135QQySorHx4cBwvLg How SEO Works to Drive Traffic and Profits: https://open.spotify.com/episode/2nHC1xYYN4Xirni9jaAhEr?si=8910702bfc3d4d17 Why You Need an Integrated Content Strategy: https://open.spotify.com/episode/4KnRvOqILaoahcGjQ5sxbY?si=d431fb732ad54436 | |||
| What are SMART Goals? Definition + Tips | 13 Jul 2023 | 00:07:35 | |
SMART goals are a fantastic tool that can help you efficiently achieve your goals in any area. This is essential reading for anyone who wants a strong biz. | |||
| How to Change a Meta Description in WordPress | 13 Jul 2023 | 00:11:41 | |
Want to boost the SEO of your Wordpress blog posts and webpages with meta descriptions? Here’s how to change them using the Yoast SEO or Rank Math plugin. How to Change a Title Tag in WordPress: https://open.spotify.com/episode/39NyIOVr7SvCw9MEXGZ75u?si=7008ae9c345941c7 How to Edit a URL Slug in WordPress: https://open.spotify.com/episode/5CrwnbWOUcqtoHPjUw1dPl?si=ee12be5c299b406a | |||
| How to Edit a URL Slug in WordPress | 13 Jul 2023 | 00:13:36 | |
Learn how to edit a URL slug in Wordpress using Rank Math or Yoast SEO to create more SEO-friendly URLs and boost the ranking of your blog and webpages. How to Change a Title Tag in WordPress: https://open.spotify.com/episode/39NyIOVr7SvCw9MEXGZ75u?si=ddc322c461904f0d How to Change a Meta Description in WordPress: https://open.spotify.com/episode/4pEEvHRIS5JeyjwqrIny3P?si=ec12ce28d616480d | |||
| How to Change Your Site Title in WordPress | 13 Jul 2023 | 00:04:36 | |
Your website’s title is a vital piece of branding. Here’s how to quickly and easily set or change your site title in WordPress. | |||
| 5 Things I Wish I’d Known About SEO When I Built My First Website | 13 Mar 2024 | 00:10:10 | |
Discover top SEO insights from over a decade of experience for your shortcut to more website traffic and increased revenue. | |||
| What is Low Website Traffic and Why is it a Problem? | 13 Jul 2023 | 00:10:17 | |
Learn why you should care about low website traffic, so you can level up your online presence and achieve your business goals. Top 12 Causes of Low Web Traffic: https://open.spotify.com/episode/2GkfXW073WtCJZind5BMx9?si=MgOz135QQySorHx4cBwvLg How SEO Works to Drive Traffic and Profits: https://open.spotify.com/episode/2nHC1xYYN4Xirni9jaAhEr?si=fa2f1972363849ce | |||
| What is SEO and Why is it Important? | 13 Jul 2023 | 00:23:24 | |
What is SEO? It’s a cost-efficient method of attracting web traffic and boosting profits. But it's not what many people think. Learn the basics here. SEO Keyword Best Practices for Today’s Small Businesses: https://open.spotify.com/episode/1CUVAsjcfBQ73p6vuKDZE0?si=495a6dae1c454a4e How SEO Works to Drive Traffic and Profits: https://open.spotify.com/episode/2nHC1xYYN4Xirni9jaAhEr?si=d84c5815174e4525 | |||
| How long Does it Take to Rank on Page One of Google’s Search Results? | 10 Jul 2023 | 00:09:55 | |
How long is it going to take for your new webpages to rank in the top 10 positions in Google’s SERPs? It’s probably longer than you think. Here’s why. | |||
| SEO Keyword Best Practices for Today’s Small Businesses | 10 Jul 2023 | 00:30:16 | |
SEO keywords are a core part of search optimisation but they’re mired in confusion. Here’s the latest must-know info to boost your search performance. | |||
| When to Post on Social Media | 10 Jul 2023 | 00:12:06 | |
Want to know the optimal time to publish posts on your social platforms for maximum likes and clicks? This is everything you need to know. References In compiling this post, I referenced the data on the following pages, along with data I gathered from our own work with clients.
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| Myth: 3rd-Party App Posts on Facebook = Less Reach | 10 Jul 2023 | 00:12:00 | |
Worried posting to Facebook through third-party apps will reduce post reach? It's a myth. Engagement drops are more likely | |||
| Top 13 Marketing Strategies and Marketing Approaches | 10 Jul 2023 | 00:22:15 | |
These top 13 best marketing strategies will help you win more sales and generate sustainable business growth no matter what kind of business you have. | |||
| What is Content Marketing? A Jargon-free Explanation | 10 Jul 2023 | 00:05:24 | |
Content marketing is an inbound marketing approach that relies on creating, distributing, and promoting engaging content to a well-defined target audience. 26 Benefits of Content Marketing - Podcast: https://open.spotify.com/episode/6wApAyWs1mlE1e7r0LeMWV?si=6bff4bd5da274fa6 - Blog post: https://kmwade.com/content-marketing-benefits/ How Does Content Marketing Work? - Podcast: https://open.spotify.com/episode/4cJuZrB0COMR6FYPkeQ7OL?si=54e3a0518f314b5d - Blog post: https://kmwade.com/how-does-content-marketing-work/ | |||
| 26 Benefits of Content Marketing | 10 Jul 2023 | 00:08:40 | |
The benefits of content marketing are many and varied, from increased brand awareness to greater traffic to more sales. This is must-know info for all biz. How Does Content Marketing Work?: https://open.spotify.com/episode/4cJuZrB0COMR6FYPkeQ7OL?si=6429818543ed4186 What is Content Marketing? A Jargon-free Explanation: https://open.spotify.com/episode/0cWvM5mJwTBIKoi35taVGk?si=b73a007cac6c44ef The 7 Types of Blog Posts for Better ROI: https://open.spotify.com/episode/6UNLLQt3fdQOi61NYCj0dT?si=UZ-DNgFRR2GdzEMxxK4URA What is SEO and Why is it Important?: https://open.spotify.com/episode/0slbmDiMuvn0RIn309iIeK?si=mIgD8wTfS6SyiMHvXPNMJw | |||
| How Does Content Marketing Work? | 10 Jul 2023 | 00:12:12 | |
How does content marketing work? Click here to learn how it can save you money, promote your business, grow your audience and boost your sales and profits. | |||
| How to Craft Search Listing Meta Descriptions That Stand Out | 05 Feb 2024 | 00:11:17 | |
Don’t pay for expensive copywriters or slog through mountains of SEO info. Get the skills you need right now — how to write stellar meta descriptions. | |||
| How to Use Content Marketing in your Business | 10 Jul 2023 | 00:12:29 | |
Learn how to use content marketing in your business with this practical guide to an incredibly powerful but often poorly understood tool. How Does Content Marketing Work?: https://open.spotify.com/episode/4cJuZrB0COMR6FYPkeQ7OL?si=e92d71840de34fd5 6 Steps to Content Marketing Success: https://open.spotify.com/episode/1T7b6KxpxSQVq7S6VTGL1A?si=nyg8cfGZRna0wgwOpXlbUQ How to measure content marketing success: https://open.spotify.com/episode/2QvI22oEU7FgTZzgd4TXZ8?si=UmAqGBtLRbqG6TwVYn0uuw | |||
| Why You Need an Integrated Content Strategy | 10 Jul 2023 | 00:13:46 | |
An integrated content strategy is a vital part of successful marketing. Learn what this kind of roadmap can do for you. | |||
| Top Branding Tips for Small and Medium-sized Businesses | 10 Jul 2023 | 01:37:02 | |
To help you create a branding strategy that wins more sales, 46 business branding experts reveal their top branding tips for small businesses | |||
| Top Content Types for Every Small Business Sales Funnel | 10 Jul 2023 | 00:24:34 | |
From awareness content to referral content and everything in between, here we explore the best types of content for each stage of the sales funnel. | |||
| Keyword Cannibalisation — How to Identify & Quash It | 10 Jul 2023 | 00:09:08 | |
Learn about keyword cannibalisation, its impact on your website, and how to identify and fix it to improve SEO performance, drive traffic, and increase ROI. | |||
| Small Business Marketing Ideas That Actually Work Today | 10 Jul 2023 | 00:10:22 | |
Discover proven small business marketing strategies. Boost your brand's visibility, attract customers, and accelerate growth with these top tips. Top 13 Marketing Strategies and Marketing Approaches: https://open.spotify.com/episode/4NFsVQjU0ZmZpXnatCwxSM?si=9a6a2c6528134e7e 3 SEO Fallacies Harming Small Businesses: https://open.spotify.com/episode/36RBGt9Ck16J5VJFFsbHQu?si=f85e1c616aa5446b When to Post on Social Media: https://open.spotify.com/episode/39chsCDXIehZXMSjsx5LVK?si=8d719f15de844170 Top Content Types for Every Small Business Sales Funnel: https://open.spotify.com/episode/4qmDKML68DumLa1gfJtZE0?si=075a6a222254451d How to Use Content Marketing in your Business: https://open.spotify.com/episode/3wmxh7ojy9iXLK8HDDHFrv?si=aee45f8abbdc484e | |||
| How To Gain Real Twitter Followers In 2023 | 10 Jul 2023 | 00:05:11 | |
Grow your Twitter following organically in 2023. Learn to engage, share valuable content, and build a loyal audience for long-term success. | |||
| 5 Ways to Use Live Streaming to Promote Your Business | 10 Jul 2023 | 00:08:57 | |
We all know consumers love video. Be inspired by these 5 ways to achieve your business goals with the aid of live streaming, which is even more popular. | |||
| Google Titlepocalypse — Everything you need to know | 21 Oct 2021 | 00:16:02 | |
Google’s algorithm is updated daily. But every once in a while, there’s a really disruptive update. The August 2021 SEO title change is one such update. Here’s everything you need to know.
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| Customer Onboarding Videos — What they are and why you should use them | 07 Sep 2021 | 00:09:02 | |
Customer onboarding videos increase conversion, retention and loyalty rates, winning you more sales and increasing your profits. Here’s how.
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| SMB’s Guide to Thriving Beyond the Holiday Shopping Season | 28 Nov 2023 | 00:16:23 | |
SMBs, discover research-backed strategies and tips for transforming seasonal and first-time holiday shoppers into loyal, year-round customers. | |||
| Google Link Spam Update | 30 Jul 2021 | 00:15:24 | |
Everything you need to know about the Google Link Spam Update and what to do if you’re affected
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| The best way to learn SEO in 2021 | 01 May 2021 | 00:19:54 | |
So many options, so little time. This detailed, must-listen guide will tell you the best way to learn SEO today for your circumstances.
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| 4 ways to increase your sales conversion rate | 02 Oct 2020 | 00:11:02 | |
Brand new study reveals 4 ways to quickly, easily and cheaply increase your sales conversion rate. Listen to this and start increasing your small business’s profits today.
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| 3 SEO fallacies harming your small business | 12 Sep 2020 | 00:10:28 | |
The top SEO myths you need to stop believing if you want more search traffic and increased profits.
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