This podcast details what Workday’s new AI platform, Workday Illuminate, and also describes Workday’s momentum coming out of Rising. I also discuss why Salesforce slams Microsoft, the new tsunami of Agents, including Microsoft, Salesforce (who is charging $2 per conversation), SAP, Workday, UKG, ServiceNow, and others. I also discuss the near-term job disruption we’re seeing from Agents and what you should do to prepare.

Then I discuss the strikes at Boeing and why “growth at any cost” is such a dangerous business strategy, and how we may avoid this problem in our companies. Read Irresistible to learn more.

Additional Information

What Is Workday Illuminate?

Galileo Selected As Workday Innovation Partner

Benioff Slams Microsoft as he Promotes Salesforce Agents

Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations

In our latest WhatWorks podcast, Samantha Garvie, HR Safety and Compliance Director at Rowley’s Wholesale, speaks with Kathi Enderes from The Josh Bersin Company.

Rowley’s Wholesale, a Michigan-based distributor of automotive and industrial products, has been in business for over 100 years and is currently in its third generation of ownership. With 125+ employees across three locations, the company utilizes UKG-Ready for its HRIS system, covering benefits, timekeeping, payroll, succession planning, and learning management.

The mobile app has been widely adopted by employees, enabling them to access important information and complete tasks remotely. Samantha shares insights on how technology is transforming the employee experience and discusses her plans to explore AI to enhance fatigue management, stress management, retention, and succession planning. This episode offers valuable lessons on leveraging HR technology to support a distributed workforce and drive organizational success.

Interviewee: Samantha Garvie, HR Safety and Compliance Director, Rowley’s Wholesale

Company: Rowley’s Wholesale, a US-based distributor of automotive and industrial products with 125 employees

In this conversation, I discuss three main topics: the battle in the enterprise chatbot space, the transformation of talent acquisition, and the new “sticky” state of the job market.

How to make sense of enterprise AI Copilots? Workday and Salesforce team up, Apple Intelligence is coming, how do you make sense of it all?

In talent acquisition, there is a shift from a thin model focused on speed and efficiency to a thick model focused on growth and strategic decision-making (Systemic Talent Acquisition).

Finally, to address the more “sticky” job market, companies need to improve their workforce planning to navigate the changing economic landscape and leverage alternative sources of talent.

Additional Information

Workday Salesforce Partnership: Teaming Up For Enterprise AI

Here Come The Copilots!

Artificial Intelligence in HR Certificate Course

The Organization Design SuperClass

In this podcast I discuss the big trends in the HR Technology market in 2023. This podcast discusses the article posted this week which lists many of the hot vendors. While some of this discussion is my opinion, I am always interested in your feedback so if you disagree or want to convince me otherwise please let us know! As you'll hear, there are some exciting new opportunities ahead, but also some "category convergence" I think you'll find important. Additional Information HR Technology: What's Hot? What's Not? (Article) Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations Follow Us On LinkedIn HR professionals and leaders: Join The Josh Bersin Academy Join Our Corporate Membership Program  

In this podcast I breakdown the big secrets we've discovered in the digital transformation in financial services. While there are a lot of industry-specific issues to understand, many of the best-practices apply to every company in the world. And Trailblazers, the banks that set the standards for customer experience and digital offerings, are now accelerating their lead from their peers. This research is the latest study from our Global Workforce Intelligence Project, and I know you'll find it fascinating. Additional Information Banking Under Siege: The Secrets To Digital Success In Financial Services Introducing The Global Workforce Intelligence Project Redesigning Jobs, Organizations, and Work Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations (Best-seller on Amazon)

In this podcast I break down the big issue of "purpose at work," which is one of the biggest challenges companies face. How do we create a work environment and set of experiences, programs, and management practices that engage people with a sense of Purpose? And why does "reducing work time" actually make so much sense? As you'll hear, this is not as philosophical as it sounds - there are a lot of pragmatic solutions here, and I took some time to decompose them for you. I also talk about Happiness, and how most of the research about happiness teaches us even more about how to be better leaders, managers, teammates, and HR professionals. Additional Resources Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations How To Build A Happy Life, by Arthur Brooks Our New Role: Bringing Kindness To Work The Four Day Work Week

In this podcast I discuss our new research program on Irresistible Leadership, a topic which will be essential in the year ahead. As you’ll hear, I packed the podcast with stories and ideas, but focused my attention on the big narrative: why a new model of leadership is needed in the year ahead. Productivity, sustainability, growth, and human-centered leadership must come together. If you’re interested in joining us in this research, please click here or contact us to set up an interview.

Additional Resources

The Art And Science Of Irresistible Leadership, by Nehal Nangia

Productivity Paranoia: The Leadership Challenge Ahead

Join The Irresistible Leadership Research Program

Irresistible: The Seven Secrets Of The World’s Most Enduring, Employee-Focused Organizations (best-seller)

In this podcast I describe my two-week tour through Northern Europe: Sweden with Workday and Spotify, UK book tour with banks, publishers, and media companies; and The Future of Work Symposium hosted by the King and Queen of The Netherlands. Issues with skills, recruiting, inflation, diversity, and the role of HR and employers in the Future of Work. This Symposium was one of the most interesting and powerful meetings I've attended in years, so stay tuned to hear all about it. What I Learned From The King And Queen Of The Netherlands Irresistible: The Seven Secrets Of The World's Most Enduring, Employee Focused Organizations (Now cited as "the most important business primer of our times.") About Us The Josh Bersin Company is the leading research, advisory, and professional development organization for HR leaders and their teams around the world. Corporate members gain access to thousands of in-depth research, case studies, tools, advisory services, and benchmarking information. Individuals can join The Josh Bersin Academy for a complete professional development platform, designed to keep HR professionals current on groundbreaking ideas, tools, and best-practices.      

This was one of the most chaotic and "news-filled" week we've had in a while. In this podcast I want to recap what happened and give you some perspective. The bottom line is that most of these stories are about trust, leadership, and the need to invest in people. (Of course I want to tie this back to HR.) So use this podcast as a way to make sense of all this noise. I also talk a lot about my predictions for 2023 (coming late this year) and why hiring is going to be difficult for years to come. And I talk more about our Global Workforce Intelligence Project which has turned out to be one of the most exciting research projects we've ever done. (Corporate Members only.) Next week we are in Europe at Workday Rising and meeting more than 50 clients all over northern Europe, so I'll have lots of news to share. Additional Resources Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations (my best-selling book) Understanding The Tech Layoffs. Could They Have Been Prevented? The Growing Role Of Pay In Employee Experience and Business Performance The Email Elon Musk Just Sent to Twitter Employees is a Masterclass in How Not to Communicate The Josh Bersin Company Corporate Membership Program

Layoffs are simply a part of business. Over the years there have been millions of workers let go and it's always a difficult, painful process. In this podcast I give you my perspectives on the process, the role leadership must play, and how to deal with the topic if you are the one losing your job. I also give you my own perspectives on hiring, which is the mirror image of layoffs, and what I think is going on at Twitter. Finally, I took a few minutes to share my personal experience with layoffs at IBM, Sybase, DigitalThink (where I was the victim), and my own company. I hope this podcast gives you some perspective as a leader, HR person, or individual dealing with this issue. And let me remind you the Irresistible companies deal with this a very unique way.  (They hire slowly and have a very deliberate process to make sure all new hires "increase productivity" and don't "slow the company down.") More Background History of biggest layoffs in the US List of latest 200,000 layoffs in Tech (real-time updates) Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Companies Elon Musk Is Bad At This (The Atlantic) Mark Zuckerberg Says "He's Sorry" For The Layoffs

After several weeks travelling to conferences and talking with clients I want to riff on a bunch of urgent topics: How do we create pay equity when inflation is running at over 8%? How do we get people "back to the office" when 55% of job candidates now want fully remote work? How do we redesign jobs to reduce stress and help with tremendous hiring challenges? And what really works for Employee Experience now that people are more worried about their standard of living than their mental health? (And will the Four-Day week really work?) In this podcast I try to cover it all, and also point out some of the important lessons in my book Irresistible, to help you stay ahead of this crazy labor market. Important Resources Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Companies (a 99 cent special price discount on Kindle for a week!) Microsoft's Amazing DEI and Pay Equity Story Mercer's New Inside Employee's Minds (how pay has become the #1 issue for employees all of a sudden)

This week I travelled to the Cornerstone and Guild user conferences, so I give you some in-depth perspectives these companies and your SkillsTech, talent marketplace, and career pathway strategy. Also, the print copy of Irresistible is available this coming week, so I explain why the book is so essential in our new "back to work" economy for the year ahead. Resources Cornerstone Makes A Play To Dominate The Skills Platform Market Career Pathways: An Innovation That Could Transform The Economy Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations

In this podcast I describe the emergence of a massive new innovation in business: non-linear Career Pathways. These new innovative programs bring new careers, educational credentials, and skills to individuals and help companies fill important jobs and operational roles in the future. This is a big new idea that is now paying off, pioneered by companies like Walmart, Guild Education. BrightHorizons EdAssist, Verizon, AT&T, Mercy BonSecours, and many others.

In this podcast I summarize a series of high-level meetings I’ve had with HR leaders in the EU, where companies are very focused on preparing for tectonic shifts in employee expectations, skills, and work rules. While articles and podcasts continue to talk about “the future of work,” I believe that narrative is over. The industrial work model has ended and the future has arrived, and I describe it clearly in this episode.

Takeaways

• The industrial model of work is decomposing, and the traditional job structure is being replaced by more flexible and agile work arrangements.
• Employees are changing jobs and industries frequently, and skills have become transportable.
• Gig, contract, and part-time work is now mainstream, and the 4-day week is coming.
• Companies need to focus on reskilling employees and promoting learning agility to adapt to the changing workforce.
• Continuous performance feedback and accountability are becoming more important than annual performance appraisals.
• High-performing companies have a clear mission, strong leadership, and a focus on employee development and support.
• AI is transforming the workplace, and HR professionals need to upskill in AI to stay relevant.

Additional Information

Welcome To The Post-Industrial Age

Understanding Galileo, The World’s AI-Powered Expert for HR

AI in HR: Certificate Courses in The Josh Bersin Academy

 

This is the story of Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations. Listen to the story: how the book was written, why the seven secrets, and what this book will teach you, your team, and your organization about growth and profitability in the dynamic business environment ahead. The book is now available on Amazon, for bulk orders, and for academic and student orders.  

This week I discuss how the war in Ukraine teaches us important lessons in business. This week I'm talking with several thousand HR professionals in Ukraine and we're going to talk about what we've all learned. What you'll see is that most of the lessons in my new book, Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations, are also the lessons of winning the war. The book is available on Kindle this week (purchase here) and the print version comes out on October 25. Resources Mentioned In The Podcast Organization Design: The Real Secret To Growth Team of Teams, by Stanley McChrystal Accounting for Slavery, by Caitlin Rosenthal

New Microsoft Work Trends research identifies the Productivity Paranoia at work: 87% of employees feel productive, yet only 12% of CEO's agree. In this podcast I detail the big issue of "productivity at work" and explain why this gap is taking place, and what you can do about it. Additional Resources Discussed In This Podcast Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Organizations Journey to Agile: Organization Design, The Real Secret To Growth, The Josh Bersin Company The Good Jobs Strategy, by Zeynep Tom How To Fix A Toxic Culture, by Don Sull, PhD.

In this podcast I dig into the low unemployment rate and the new role technology plays at work. We're no longer in a world were tools are used to replace people: our new world of work is far more "human-centered," giving employers and policy-makers an opportunity to leverage PowerSkills in a very important and strategic way. Additional Reading We Are Becoming A PowerSkills Economy Josh’s New Book: Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations

This podcast is a quick overview of all these topics, following my week at the largest HR Tech conference in the world.  As you'll hear, the HR Tech world is doing fine, and I decompose what's going on in core HR, skills technology, recruiting, M&A, and all sorts of other topics. I also want you to listen to my conversation on the Global Workforce Intelligence Project, the 4 R's, the "new job market," and the introduction of my book, Irresistible. Irresistible, a book I've been working on for seven years, will be available on October 25. Pre-order or buy it the first week and you'll be one of my BFFs. Have a wonderful Fall - its time to start going to conferences again and I look forward to seeing you all in the coming months. Additional Resources Irresistible: The Seven Secrets Of The World's Most Enduring, Employee-Focused Companies GWI Launch:  Curing the Healthcare Talent Crisis and the Four R's SuccessFactors Launches It's Biggest Release In A Decade  

In this podcast I interview Kathi Enderes, our SVP of Research and a seasoned healthcare executive, about our new GWI research on this vital industry. Learn how the healthcare providers are solving some of the most challenging talent issues in the economy. Additional Resources The Global Workforce Intelligence Project Healthcare At A Crossroads: What To Do?

In this podcast, I "spill the beans" on all the major trends in HR Technology for 2023  I'll be detailing this in my 75 minute keynote at the HR Technology Conference in September.  In this session I talk about:

• The growth of the HR Tech market and "the best stock in HR technology"
• The new HR Tech architecture
• Why investors are changing their strategy in HR Tech
• How Employee Experience is flipping the market upside down
• The Next Gen HCM market
• Growth and disappointments in SkillsTech
• The emergence of Talent Intelligence
• Incredible growth and consolidation in Recruiting Tech
• Category creation of Talent Marketplace
• New world of corporate learning and the role of the Metaverse, Capability Academies
• Why the Creator Market will disrupt L&D
• A new world of People Analytics and Employee Listening
• The six things you have to know to manage HR Tech well.

Yes you should still come to the conference, but this is a good preview. Join our corporate membership if you want much much more! Additional Resources Next Gen HCM: It's Closer Than You Think Pre-Order My New Book: Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations HR Technology Market Disrupted: Employee Experience Is The New Core New Research: HCM Best Practices  

In this podcast I discuss the huge, exciting, and brutally competitive market for HR Technology. With the big conference coming up soon, I wanted to give you a sense of how complex this market can be, and how some vendors thrive and others fail to achieve their potential. I list a lot of vendors here, and in every case these are innovative, creative companies run by amazing entrepreneurs. Some succeed, and some do not. So I discuss the keys to success. See you in Vegas in September, where I will be discussing the HR Tech market for the year ahead. Vendors mentioned include Entelo, Pymetrics, HighGround, Impraise, TinyPulse, SumTotal, Saba, Zenefits, Trinet, Lever, Waggl, CultureIQ, Kenexa, EdCast, Cornerstone, CodeAcademy, Skillsoft, Peakon, Workday, Qualtrics, Udemy, LinkedIn, Lynda.com, Glint, Oracle, SuccessFactors, and more. Additional Resources HR Technology: The Definitive Guide HR Technology Archives: All Our Public Research

In this podcast, I discuss our groundbreaking new research on corporate training, Growth in the Flow of Work. After almost a year of research and study of 1000+ companies, we evaluated more than 90 business practices that drive business impact. After a detailed analysis of the findings, the results are clear: it's time for corporate L&D to focus on growth: career mobility, skills adjacency, coaching, leadership development, and organizational growth. This is a significant new role for corporate training managers. Most companies know they need to focus here, but only 11% of companies are focused here today. This podcast describes the findings. Additional Resources New Definitive Guide: Growth In The Flow Of Work Learning In The Flow Of Work: A New Paradigm The Academy at Bank of America The Creator Economy In Corporate Learning

It has been a crazy year so far, as inflation and recession worries abound. In this podcast I will try to demystify what's going on and give you what I believe is your mandate as an HR leader or HR professional in the mess of information coming your way. Additional Information It Doesn't Look Like A Recession To Me Be Careful With The Layoffs How Do You Build an Irresistible Company? Here’s how Starbucks, Walmart, Microsoft, Lego Group, L’Oreal, Chevron, and Cedars Sinai thrive. How Work Design And Job Design Are Holding Companies Back Unleashing Human Potential: The Real Secret To Business Success

Today I broadcast again from Ireland, where I discuss why I disagree with SHRM’s position on DEI, how DEI is undermined and why it remains important, the unfortunate decline in civility in the American workplace, and how we afford the $2 Trillion investments in #AI. (Read our research report Elevating Equity to understand the real-world business case for DEI and pay equity.)

Keywords DEI, equity, fairness, civility, values at work, political discourse, ROI of AI, SHRM

Takeaways

• Equity is a crucial aspect of DEI, representing fairness and justice in the workplace, and lives on for many business reasons.
• Civility is essential for effective communication and collaboration at work.
• The lack of civility in the United States is a concerning issue that needs to be addressed.
• The ROI of AI is still uncertain, and organizations need to carefully evaluate the value it brings.
• Already AI provides time-saving benefits, enables new capabilities, and enhance learning and problem-solving.

Additional Resources

SHRM’s Problematic DEI Pivot

Elevating Equity: Josh Bersin Academy Certificate Course on DEI

Civility in the Workplace (research)

Goldman Sachs MIT ROI of AI Analysis

 

 

As I read about the latest Supreme Court decisions, realizing how many people feel "ignored" by our government, I wanted to give you some solace. Despite the often-dysfunctional nature of our public policy systems, companies can be very fair, diverse, and inclusive. In this podcast I discuss the "real secrets" to diversity and inclusion, with a clear distinction about what "great" really looks like. I included examples of Dow Chemical, Chevron, L'Oreal, Cedar Sinai, Target and others who lead in this area. And what you'll hear is that you can create a fair, inclusive, and highly diverse company if you focus on the business, not just HR. The story is all about building our own "society" within your company, and how learning to be diverse and inclusive is all part of being what we call an Irresistible company. And for more on that topic, take a look at my book coming out this fall, Irresistible: The Seven Secrets To The World's Most Enduring, Employee-Centric Organizations.

Coming off our Irresistible Conference, I want to highlight the big idea: making your company Irresistible by Design™. In this podcast I overview the concept and give you some stories to help you understand this idea. In today's world of economic change, rapid technology change, war, inflation, and many other uncertainties, there is one business strategy that works: designing your company around the desires, skills, and aspirations of your people. And that's what Irresistible by Design is all about. This is not about raising pay, increasing benefits, or increasing the flexible work policy. Irresistible by Design™ is a new way to think about your company, so dig in and let me explain. We are also starting to market my new book Irresistible: The Seven Secrets To The World's Most Enduring, Employee-Focused Organizations, which you can pre-order now. Listen in and please give us your thoughts. Additional Resources Irresistible By Design: What It Means To Chevron, Walmart, Microsoft, L'Oreal, Cedars Sinai, and Lego Group. Elon Musk's Email Announcing 10% Force Reduction How Work Design And Job Design Are Holding Companies Back Unleashing Human Potential: The Real Secret To Business Success  

Yes, it looks like we’re headed for a slowdown. Not only have high growth stocks and crypto been devastated, but companies are also starting to wonder about growth. While we’re certainly not in an...

After endless articles about Elon Musk’s acquisition of Twitter, I wanted to give some perspective. In this podcast I discuss what’s really going on here, and how Elon Musk’s activities are a good lesson...

We have entered a new phase in the economy: one where employees are simply fed-up. Union movements at Starbucks, Amazon, and Apple are just the tip of the iceberg: almost 81% of employees are...

Workday is one of the most iconic enterprise software companies, essentially inventing a new breed of enterprise cloud applications. In this podcast, I discuss the history of the company and the newest strategy to...

This podcast details our brand new research on recruiting, and why 74% of companies underperform. I took some time to give you many of the details, including the labor market situation, why companies struggle...

In this podcast, I explain how HCM systems have changed, and how the center of gravity for HR Tech has shifted. The new center is the Employee Experience and Talent Intelligence platforms, with the...

In this podcast, I discuss one of the most important topics in business: Organization Design. Now that it’s almost impossible to hire people and we’re redesigning everything about work, it’s time to look at...

We’ve entered a new world of work. Jobs, skills, and organizations are changing faster than ever. And it’s all because of what we call “Industry Reinvention.” If you want to learn all about how...

In this podcast I discuss the recent layoffs at UKG and Intuit and how AI played a role quite different than we expected. In both cases the CEOs tell us that AI is the future and that they need large amounts of capital to invest in this new capability, thus they are “pre-replacing” human capital with technology.

In addition to this, as I discuss, both companies (Intuit in some detail) describe how “underperformers” were the first to go. So these are somewhat strategic moves to “re-hire” their teams and upgrade skills. And this also points out the very large cost of AI, which forces CEOs to redeploy financial resources from labor to capital.

Lots of subtle implications here, and I have to believe other CEOs will look at this and consider the same moves.

Additional Information

UKG and Intuit Reductions In Force: Both Growth Moves

AI in HR Professional Certificate Program, from The Josh Bersin Academy

 

How do we attract, recruit, and retain people in this difficult labor market? Raise wages? Improve career options? Spend money on training? The answer is yes – all these things. But there’s something more....

In this podcast, I detail our new research, The Change Agility Playbook, which looks back at what companies have learned over the last two years. Change Agility is a new management manifesto, and it’s...

In this podcast I discuss inflation. Why do we have it? How long will it be here? And most importantly of all, what does Inflation do to our wages, recruiting, and pay and benefits...

In this podcast, I discuss the biggest talent issue of the year: the tremendous need for people. As the unemployment rate plummets and it becomes harder to hire, we have to ask ourselves “why...

In this podcast, I discuss the billion dollar+ market for online coaching. It’s an amazingly successful, fast-growing space with four distinct categories. Coaching on-demand, driven by AI matching, Leadership development for all, democratizing coaches...

It’s time for our 2022 Predictions. It’s going to be an exciting and challenging year for business leaders and HR teams. Not only are we entering the most competitive labor market in decades, we’re...

In this podcast I explain why vendors like Udemy, Articulate, 360 Learning, Fuse Universal, and other “creator tools” are growing at a breathtaking rate in the enormous market for corporate training. I also explain...

How do you develop these essential PowerSkills in business? As I describe in this podcast, there are four methods: traditional instructor-led training, 360-degree assessment and coaching, simulation and real-world experiences, and suggestions and nudges....

Recruiting is one of the most difficult challenges in business today, and in this podcast, I talk about what we’ve learned. As you’ll hear in my discussion, the human-centered approach to recruiting is more...

In this podcast I interview Ronni Zehavi, the CEO and co-founder of HiBob. HiBob is one of the fastest-growing HR platforms in the mid-market, known for its gorgeous and very innovative user experience. I...

This is the inaugural podcast in our new WhatWorks Series, focused on stories and case studies of the world’s most interesting and creative HR teams.

In this podcast, Kathi Enderes, SVP and Global Analyst, interviews Allan Calonge, CHRO, and Levi Loverkamp, Chief Workforce Planning Officer, describe how Bon Secours Mercy Health’s systemic HR integrates cross-functional collaboration, data-driven decisions, and career pathways through a partnership with Guild.

Led by CHRO Joe Gage, the HR team emphasizes trust, long tenures, and a robust people insights and analytics capability, transforming talent management and organizational culture. Listeners can learn about Systemic HR and how to transform HR in this podcast.

The WhatWorks Series will include interviews with pacesetter HR leaders, teams, and vendors. If you have a story you’d like to share, please contact us.

Additional Information

The Systemic HR Initiative

Why Is It So Hard To Be A Chief HR Officer (CHRO)?

Learn about Galileo, the World’s AI Expert Assistant for HR

Special Josh Bersin Academy Course: AI in HR (highly acclaimed)

 

 

In this podcast I interview Kathi Enderes, our VP of Research and the author of Employee Experience, The Definitive Guide. Kathi discusses the most important elements of employee experience, the role of pay, trust,...

Facebook’s rebrand to Meta is even bigger than you think. Here are my perspectives on this deal, along with some discussion about Nextdoor, DAOs, STRIVR, Mursion, and why I think Facebook is missing a big opportunity. This is a risky move for the company, and it may take them away from the biggest opportunity they have – fixing the existing business we all know.

And also, that Facebook sees the Metaverse as a massive advertising strategy, learning more about you as a consumer than you ever wanted them to know.

“Let’s not build the Metaverse with the plan to help other Platforms accumulate and retain consumers,” Rubin wrote. “Let’s build the Metaverse to keep them from being in the VR business in a meaningful way at all.”

“Revenue would also come from ads, the market Facebook knows best. Rubin imagines Coca-Cola paying for prime placement of a pavilion, Ford paying for its virtual cars to be usable or Procter & Gamble promoting its brands on digital billboards. Gucci could open a virtual store and Comcast (owner of CNBC parent NBCUniversal) would pay for “a giant sign that says, ‘Comcast: Get Better MetaSpeed!’”

Interesting Resources

The Metaverse Is Mark Zuckerberg’s Escape Hatch (my general thinking)

Facebook Meta Was Our Game To Lose (the real Advertising strategy here)

The Metaverse May Be Coming But Don’t Expect It From Zuckerberg (WaPo)

What The Metaverse Could Be (A positive view from VR fans)

Meta the Business (good business perspective)

Facebook Employees Think The Name Is a Brand Tax

Definitions of Meta

Making or showing awareness of reference to oneself or to the activity that is taking place, especially in an ironic or comic way.

One definition of this Greek word is transcending or going above and beyond. In the computer field, it defines things that embrace more than usual. For example, a metafile contains all types of data. Meta-data describes other data. See metafile, metadata, and meta tag.

Going beyond or higher, transcending. Metalinguistics, metacriticism.

What’s the next step in Employee Wellbeing? Well as our new research points out, companies are moving well beyond benefits to a new world of The Healthy Organization. In this podcast I describe the...