Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

 If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

 In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

 If you’re curious about how to make low-ticket work, this episode is for you.

 

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

 

You’ll Discover

 

How Laurel’s background in television created her unique approach in the ad space [3:59]

A breakdown of Laurel’s funnels [11:00]

What is Power Content? [15:36]

Why Laurel runs top of funnel to cold audiences [17:06]

You don’t necessarily need to write new copy when creating new ads [20:28]

 

...And much more!

 

Helpful Resources

 

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

 

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

 

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels. 

He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today. 

Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.

He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.

While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.

Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.

 

You’ll Discover

What makes Power Offers stand out from other sales processes? [6:40]

How to determine whether to use a Power Offer and who should be using it [8:33]

Which Power Offers hit, and which ones might miss the mark [10:35]

Don’t get too caught up in guarantees [12:50]

An unexpected demand trigger that worked for Josh [19:10]

...And much more!

 

Helpful Resources

 

For a full transcript of this episode, visit our blog.

 

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

 

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

 

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Today will be a little bit of a different tone.

I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from.

It is something that I take for granted every single day.

Without it, we do have nothing.

Find out here.

You’ll Discover

• Be grateful for the opportunities and for being alive. [3:20]
• Show gratitude as often as you can. [5:40]
• We have a lot to be thankful for. [6:27]
• Nothing that we have in life is promised. [8:15]
• We often don’t need the answers; sometimes, we need to listen. [9:05]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The secret to success is being able to get your webinars out to as many people as possible.

Obviously, when it comes to webinars, I’m a big fan. But the truth is, not everyone watches them.

I’ve experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no “one size fits all” model — it all comes down to what solution works best for you and your audience.

In this episode I’ll be sharing my thoughts on which models I’ve tried out, what I’m currently working on, and where I see this industry going.

You’ll Discover

• My experimentation process with 3 different kinds of webinars and how they played out [3:40]
• The revolution of the mini-webinar in the marketing industry [6:40]
• How I have transformed my webinars into the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [10:50]
• How I’m currently combining all my offers into one long-form piece of content [12:45]
• The big reason why books are the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [13:40]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

My rule of thumb is that if it causes me stress, I don’t want in. I want to have fun with my business.

If you are just starting out, the single biggest mistake you can make is beginning with a low-ticket offer — it will cause unnecessary stress. These offers have their strengths, but you need to be smart with how and when you utilize these strengths.

In this episode I break down why low-ticket offers can be difficult when you’re first starting to build, and the best ways to incorporate these offers to benefit your business when the time is right.

You’ll Discover

• The appropriate time to bring low-ticket offers into your business [3:15]
• Where I got 50% of my $550k net income in 2020 [5:30]
• My one piece of advice for those who are having big success and want that extra boost in their business [6:45]
• Why it’s so difficult to ascend from low-ticket offers right from the get-go [8:30]
• The requirements of a low-ticket offer to maintain if you don’t want to hate your work [9:55]

...And much more!

Helpful Resources

A full transcript of this episode.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Sometimes our best ideas come when we’re away from our desk.

I’ve been thinking about the concept of promise vs. process when it comes to marketing. Being aware of who you are attracting in your message can be the key to your success — if you are a business owner, you are going to want to focus on this.

In this episode I’m taking you along with me during my morning ruck, and recording my ideas on this topic over the phone. Let me know what you think!

You’ll Discover

• How I was able to generate $550k in net income in 2020, making it the best year in my business [2:34]
• The 3 phases of growth I’ve used in my agency that has resulted in my and my clients’ success [4:00]
• The difference between promise and process-based marketing, and how it attracts different prospects [8:40]
• What each group expects from you as a business owner [9:00]
• The importance of your message when attracting each group [10:20]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

You have an excellent idea for a business, the right connections, and the experience to back it up. But you’re clinging to the idea that the only way to make webinars is to create something that will make money.

A.J. Mizes’ story proves that this is not the case.

After uprooting from his HR role at Facebook, A.J. started his own gig as a career and leadership coach. He had an existing audience, but he needed help getting the word out that he had even more to offer.

He reached out to us, followed the formula, and within two months he was booking clients left and right.

In this episode we’re going to be talking about how you can use your existing connections to build an even stronger audience, AND how you can use a mini webinar as a significant resource to find clients who are the right fit for your business.

You’ll Discover

• How to be accessible to clients who may not have the financial means to purchase your top-tier offer[8:20]
• You can build a solid offer based on something you’ve experienced first-hand, by targeting those who are currently going through something similar [11:22]
• How to create a list of prospects out of your existing audience -- NEVER sleep on email![12:21]
• Confronting imposter syndrome as an entrepreneur, and the mindset necessary to break through that wall[14:55]
• Ditching the “sales script” and utilizing your webinar to pre-sell with honesty and value[18:34]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work.

Brent’s offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year.

That’s the “promise” but what he’s really selling is self-discipline and how to become friggin Marine (metaphorically speaking.)

As you can imagine, no one wants to pay money to do hard work. So nailing his Power Offer was a challenge.

But we did. And Brent and I caught up to talk about his progress since we optimized his funnel.

You’ll Discover

• The first time I reviewed Brett’s funnel - his CPLs, CPAs, the major problem he needed to fix, and what happened when he fixed it [02:59]
• How to nail your core promise when you’re selling something people “need” but don’t “want” - no one wants to buy a product teaching self-discipline [09:59]
• The secret sauce behind Brent’s sales funnel - his extended power offer… and his current monthly revenue [16:35]
• What happens when you have a good coach in your corner and you act on their advice - tbh, Brent has the perfect attitude about this [23:54]
• How to reduce the time you spend dealing with tire-kickers and bad-fit prospects to zero [27:22]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m going to tell you all about a profitable side-effect for my business that I discovered…

After I started teaching my expertise through courses, live events, and coaching programs.

In fact, it’s this discovery that allowed me to create and live my 4x4 Lifestyle.

My 4-hour-4-day workweek where I only work from 11 am to 3 pm, Monday through Thursday.

I hope you find some insights in here you can apply to your business

You’ll Discover

• A unique benefit that allowed me to scale my agency [00:53]
• How a client turned into a business partner [01:43]
• Why I didn’t enjoy the agency side of my business, even though I had a team [03:45]
• How I freed up 90% of my time by changing one thing in my agency [04:05]
• Why teaching your systems and methodologies leads to “surprise” leverage in your business [05:19]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time.

I’m sick of seeing business owners struggle to fill their calendars because they’re following outdated tactics.

That’s why I’m going to go on a bit of a rant this episode.

You’ll Discover

• Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30]
• The only thing lead magnets are good for [02:25]
• What I recommend instead of lead generation [03:21]
• The false belief most business owners have about buyers [04:20]
• The biggest mistake I see people make when launching their Power Offer (it’s like shooting yourself in both feet) [05:20]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

People have asked me this a few times in our free Facebook group, Million Dollar Course Marketers (link below if you wanna join.)

“Can I do a power offer without a mini webinar?”

Meaning, can they:

1. Create a power offer
2. Run paid traffic to it
3. Send people straight to an application and then book a call
4. Without a mini webinar

Here are my thoughts on that.

You’ll Discover

• The relationship between the power offer and the mini webinar in your funnel [01:00]
• “10 Minute” Temple - a counterintuitive success story from one of my clients [01:30]
• When it might make sense to use a power offer without a mini webinar [02:23]
• The true purpose of your mini webinar [02:47]
• The “cons” of not using a mini webinar [03:17]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve been asked, on more than one occasion, how I was able to scale my high-ticket programs to 7-figures.

Some business owners get stuck doing done-for-you services, or group coaching, or courses, and can’t figure out how to grow beyond the $30-50k/month mark.

I know because I was one of them. I’ve been through multiple iterations of trying to scale to 7 figures.

And I’ve made several mistakes along the way - even to the point of almost going bankrupt (find out why at 06:20.)

In this episode, I share 6 insights from my own journey scaling to 7-figures. And I hope they’ll help you with yours.

You’ll Discover

• When you try to scale - never, ever assume this about your audience [01:00]
• How to scale by exploring the gap between DFY and DIY [02:40]
• The time I almost went bankrupt because I wasn’t as good as I thought I was [06:20]
• Your invisible safety net when scaling to 7 figures - I’ve doubled down on this in 2020 with amazing results [08:00]
• Why it’s OK to go slow and the benefits of doing so - most business coaches will not tell you this [09:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

One thing you’ll hear me say again and again is that I’m not trying to rewrite the rules of marketing.

And I have to say this because a lot of what I do and teach is contrary to what’s done and taught by other marketers.

All I’m trying to do is put things in the right order for you, as an Expert, to make sure you see success quickly.

I stumbled my way to success, mainly because I stayed in the game and just didn’t give up.

This is a common trait among all successful entrepreneurs.

And if I could give you one piece of advice, it would be to solve problems in their correct order.

That’s what this episode of Sold With Webinars is about.

You’ll Discover

• 3 stages in my own problem-solving sequence [02:10]
• The right time - and revenue - to focus on list/audience building [05:00]
• When you’ve earned the right to “build your brand” [06:22]
• What stage I’m in with my own business [07:44]
• The mistakes I see other entrepreneurs making [08:23]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It’s been a while since I’ve done a guest interview on this podcast, and I am very excited to share her experience with you.

She is Laura Cowan from the Two-Hour Lifestyle Lawyer.

She has been doing estate planning law and has been successful at it.

Laura decided to launch a coaching business to meet the demands of the new normal in the world of law.

Now, she is teaching other lawyers to replicate her success.

You’ll Discover

• Your clients just care about the results. [13:48]
• Clients are also a contributor. They appreciate helping and being part of something being built. [15:58]
• You will not know things until you get started. [18:10]
• Work together and recognize that they may have skills you don’t have. [27:19]
• We don’t grow unless we go outside our comfort zone, and the rewards are endless. [30:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When people hear me talk about webinars they assume we’re going “direct to sale.”

And while I do have webinars running that do this, what I always recommend to people just starting out is a “book a call” funnel.

The problem with going “direct to sale” is you need to have your messaging 100% dialed in or your conversion rate will suck.

In contrast, selling on the phone is a lot easier. If you follow my system.

And in this episode of Sold With Webinars, I’m going to break down how to present your offer and close on the phone.

You’ll Discover

• The number one thing I make our students and clients focus on when launching a “book a call” funnel [02:05]
• How this “one thing” does most of your selling before they get on the phone with you [02:34]
• Should you present all the details of your program on the phone? [03:22]
• Where to go to “copy” my own book-a-call funnel [03:51]
• Why “less is more” in a book-a-call funnel [04:30]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I get a lot of messages from my email, podcast, and social media friends…

Asking me what software I use to run my business.

They’ll notice I use a particular tool…

And naturally become curious about what else I use.

That’s why, in this episode of Sold With Webinars…

I’m going to end the mystery once and for all.

And reveal my entire tech stack for living a semi-retired lifestyle.

It’s important to note that the tech stack you use really doesn’t matter.

And you won’t be married to a particular tool or software forever.

As your business grows your needs will change.

And that means the tools you use will vary.

You’ll Discover

• The 2 CRM / marketing automation platforms I use [01:00]
• The BIG Cons of both of these platforms and I why I still use both [03:10]
• The email service provider I use and why I switched from my previous ESP [06:30]
• The 2 tools I use to manage my team [08:07]
• The 5 apps I use to produce, publish, and manage my content [09:01]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Can service-based businesses launch high ticket offers?

Maybe...

The answer isn’t as straightforward as you might think.

I always try to be up front, and as clear as possible when talking about what types of service businesses are a good fit for high ticket offers.

The truth is, this is not universal. There are some things that don’t translate well into high ticket offers.

But sometimes, there are things that just need to be packaged and/or positioned differently to become awesome high ticket offers.

Example: You might recall that I recently worked with an attorney who wanted to go a certain direction with his offer. Honestly, I wasn’t really on board.

But as we were having a consulting call, he mentioned something that made me sit up and take notice; one of those “pump the brakes” moments.

We ended up positioning him with a totally different (and very exciting) offer, doing something he was already doing for his clients.

Sometimes all it takes is a willingness to step back, and take a good hard look at what you do. Add in some discussion, a little give-and-take and brainstorming, and you might discover a way to package your expertise in a way you hadn’t considered — but that serves clients well.

You’ll Discover

• The first question service providers need to ask themselves [3:07]
• Not every offer can be packaged as a high ticket offer. [5:54
• What you need to understand when transforming a service into a high ticket offer [10:05]
• Changing your “Who” can make all the difference. [10:43]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Would you like a peak behind the curtain at my low-ticket funnel?

Wait...did I say low-ticket?!

Yes, I did.

You know my whole vibe is high ticket offers, right?

I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers.

But you might not know that I started out doing low-ticket offers.

It went...OK. Kind of.

I broke even, but here’s the thing: We’re not in business to break even!

In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop.

The workshop itself was a HUGE success.

The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product!

The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income.

I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work.

But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process.

I’ll never go back to that model.

So why did I do it?

Watch, listen or read to find out.

You’ll Discover

• Why I killed a low-ticket offer after a year.[02:57]
• How I used broad positioning with my niche [06:42]
• Why low-ticket funnels are not for the faint of heart [09:24]
• What I’m most interested in learning from this project [10:29]
• What I changed on the fly — and it worked [18:00]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

“I have no doubt that I’ll be a millionaire in the next 12 months.”

Man, do I love hearing that!

Especially when it comes from someone just like you and me; who isn’t formally trained in marketing, and is just following a very effective system.

There probably isn’t a more competitive marketing space than fitness.

In fact, it’s extremely difficult (and often very expensive) to carve out a niche.

But not long after taking our Power Offer Workshop, Nick Coleman has totally nailed his Power Offer in a fitness “niche within a niche,” and he’s getting incredible results; literally more booked calls than he can handle. Way more.

Nick’s experience has shown me, once again, the massive potential of a well-crafted Power Offer.

He not only supercharged his bottom line in a very short time frame, but also reduced his client acquisition costs to...well...I don’t want to spoil it. You have to listen to find out. But I almost couldn’t believe it at first. That’s why I knew I had to get him on the podcast.

To learn more about Nick Coleman

Check out his Facebook Group.

You’ll Discover

• One promise. Three tiers. How to position your offers. [15:08]
• Why the vast majority of clients choose a middle-tier offer [20:08]
• How to cancel booked calls for people who aren’t qualified, without ruining your brand [32:48]
• The freedom of paid traffic vs. organic [38:10]
• Why the mini Webinar is an essential component [45:14]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution.

I don’t talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too much of their time in the form of consulting calls or offers. Too many people get hung up on the deliverables (bloated offer stacks, anyone?) without understanding this simple idea: What your clients really want is your knowledge, and an understanding of how they’re going to use it to improve their own situation. That’s it. You don’t have to bury yourself in fulfillment by offering time-consuming deliverables like weekly coaching calls. That’s a dangerous trap that puts pressure on you, pressure on your client to perform within a specified timeframe, and it has the potential to cannibalize your offer. And, in most cases it’s just not necessary. What you should be delivering is transformation, not endless amounts of your time.

You’ll Discover

• How to keep 1-on-1 consulting promises without drowning in fulfillment [00:26]
• Why your clients care more about transformation instead of deliverables [2:09]
• Exactly how to structure consulting offers [02:30]
• Why high-performing clients don’t want endless coaching calls [04:40]
• How to avoid cannibalizing your offers [06:24]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

“Spoiler alert: Nobody wants a lawyer until they actually need one.”

I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space.

The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting.

Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session!

In the span of just this one call, we were able to take a step back, look at what he does, and find out what he’s really passionate about.

And then...

We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients.

This is the power of my consultative approach to working with clients.

You’ll Discover

• How to figure out what aspects of a service business can actually excite people [03:15]
• How we discovered a “pain point” that he could turn from a negative into a positive [4:57]
• How the consultative approach revealed a game-changing, “pump the brakes” moment [06:22]
• How we went from the “dull, boring zone” to the “excitement zone” in 10 minutes [08:41]
• How to extract the “sexy,” exciting part of what you do, and turn it into a great front-end offer. [10:32]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I got an email the other day from A-list copywriter Justin Goff.

He told a story about someone who wanted to buy a program Justin sells.

But the prospect wanted to make sure he’d get a return on his investment.

And I loved Justin’s response so much (he told us how he handled it)...

It inspired this episode of Sold With Webinars.

Plus I’m going to start using this approach when handling objections in my business too.

You’ll Discover

• The #1 reason why people fail when starting a business (it’s because they haven’t mastered this skill) [03:20]
• The one thing common between all the big-name gurus today [04:00]
• My own advice to people who are starting out (all the programs in the world won’t help you if you don’t understand this) [04:48]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I talk about Mini Webinars all the time, right? All. The. Time.

But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know!

But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student.

You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada.

His online journey includes literally selling stuff from out of his parents’ basement on eBay; building a successful Amazon business that got shut down overnight; and then diving head-first into webinars until finally discovering my mini Webinar system.

You’re going to like his story.

You’ll Discover

• How Brendan reduced his workload by 80 percent — and got better results — by switching from long-form webinars to Mini Webinars [05:05]
• How Power offers and Mini Webinars work for ANY kind of business, not just the “make money online space” [08:52]
• Why using core keywords in your ad copy and Power Offer helps Facebook target your ideal prospects [15:35]
• How Brendan uses a “self-guided sales call” strategy to close super hot leads ASAP [24:32]
• Why Brendan refers long-form webinar clients to someone else!

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.”

My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners.

I invited Alfred on to teach me about the dog owner market, how they respond to the Power Offer, and the results he’s seeing with his paid traffic.

You’ll Discover

• Alfred’s first online business coach taught him to focus on organic marketing – how did that go for him? And how did he feel about it? [02:05]
• Dog trainers hate him! How Alfred’s scientific, anti-woo approach has earned him enemies in the dog training community [03:16]
• Why “High Ticket” is relative to the niche you’re in… but you can still sell $1k, $3k, and $5k+ packages [07:57]
• Alfred’s hesitations and concerns before joining High Ticket Courses… and what happened to his business after he joined [13:03]
• Alfred’s mental model of marketing before and after he discovered the Power Offer [18:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you have the success that the rest of the market starts to adopt it?

People start knocking it off and coming up with their own coined language for whatever you have developed.

And now, it is being utilized in a whole different way.

What do you do?

Find out here.

You’ll Discover

• Have a mindset of abundance and say, “Well, done. You have made an impact.” [4:20]
• Be honored that people have valued your intellect and opinion so much that they have evolved. [4:50]
• We secretly want recognition and validation of our worth. [6:36]
• Everything goes through evolution and changes. [7:10]
• Let them remember you as someone who constantly improves and comes up with fresh new ideas. [10:21]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have an offer “Spidey Sense.” I’ve seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power offer and mini webinar.

When I saw Karwanna Dyson’s offer, I just knew she’d crush her goals. And she did not disappoint.

So, not only did I bring her on Sold With Webinars to talk about her success. But also to share with you a lucrative opportunity if you are a small business owner in the USA.

You’ll Discover

• How women- and minority-owned businesses can get the U.S. Government as a client [02:30]
• How much does Uncle Sam pay? Let’s just say you may never need another client [04:15]
• How to get your first government contract in 6 weeks or less – if you’re one of the eligible socio-economic groups, Karwanna’s program a MUST HAVE [14:10]
• Karwanna’s goal was to sell $100k by the end of the year… here’s why she’s gonna have to set a new goal l [17:20]
• The 2 times in the year when government agencies will BEG you to take their money [22:35]

...And much more!

For More Karwanna Dyson

• qualifyforgovernmentcontracts.com
• youtube.com/karwannad

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother watching your presentation. Even though they’re a perfect fit for your offer.

My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described “professional hole-poker.” She’s worked with world-famous experts like Brian Tracey, Mike Koenigs, and Sonya Ricotti.

You’ll Discover

• How to get more sales by flipping your funnel and presenting your offer before your marketing (your mileage may vary, so be sure to test it) [08:34]
• If you have a big drop-off in your webinar view percentage, it doesn’t always mean there’s something wrong with your presentation. It could be any one of these things [15:11]
• Gated content is a thing the past. Why you need to let your audience consume your material in the way that they want [18:22]
• How to squeeze the most juice from your webinar (an asset you spent a lot of time and money creating and optimizing) [23:51]
• All the cool ways to handle objections that you probably haven’t thought of [37:08]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m all about that semi-retired life. I don’t want to waste my time on anything that isn’t going to make an impact on my business.

In this episode, we’re going to talk about the pros and cons of building an audience before selling. I’ll be sharing real examples of people who built an audience that didn’t make them ANY money. AND I’ll be telling you how to build and audience the right way.

You’ll Discover

• Am I “against” content marketing? [1:48]
• The truth about being an e-celeb [02:23]
• Are you training your audience NOT to buy from you? [04:26]
• A decision I made 3 or 4 years ago about marketing my business [06:44]
• How to know when it’s the right time to start content marketing and brand building [07:02]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Today I’ll be sharing the elements or the structure of the perfect offer.

I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer’s all about.

And he goes into all this detail. They get access to this and that and this and that. And I’m like “Okay, let’s pump the brakes.” That’s all well and good, but I only need to know ONE THING...

You’ll Discover

• The ONLY thing about your offer that matters to your prospect
• The main difference between a DIY course and a DFY service
• Why you shouldn’t upsell – do this instead

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members.

Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them.

Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today.

From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession.

This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days before we recorded our interview.

You’ll Discover

• What Anik did to improve conversions of his Inbox Blueprint webinar by 30%… and then improve monetization by 40% [16:59]
• The hardest thing to do when presenting a webinar… it’s the difference between converting 5% of your audience and converting 10% [20:17]
• How to get 95% of your customers to buy your “upsell” without adding anything more to your offer [22:31]
• How to figure “what” to say in your promo – this works whether you’re writing emails, sales pages, VSLs, webinars… pretty much any time you’re trying to sell something [27:53]
• The #1 reason why you lose the sale on a webinar (hint: it’s got nothing to do with your webinar length, how good your copy is, the price of your product, or the bonuses you’re giving them) [34:15]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses.

Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend.

I got targeted with one of Sam’s ads, even though I’m not in his audience. And I immediately noticed the power offer and mini webinar. So, I followed up with him to see how he’s doing.

And after hearing about his success, I knew I had to bring him on the podcast to share his insights with you.

You’ll Discover

• The 3-year “sales cycle” that turned Sam into a customer of mine… and why he chose me [2:42]
• Sam is already a successful marketer and has a 2 Comma Club award to prove it… so why did he invest in High Ticket Courses? [4:00]
• Sam’s biggest “A ha!” moment after going through High Ticket Courses [7:30]
• Sam’s system for phone sales that lets him not take any sales calls [10:30]
• Sam’s advice to people who are on the fence about joining High Ticket Courses… he says this is something all successful entrepreneurs have in common [13:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you combine a “Moneymaker Market” with the Perfect Expert model, a Power Offer, and a Mini Webinar? You get a business that grows even during a recession.

Today I’m interviewing Nick Fullmer about his success in High Ticket Courses. Nick is the founder of a real estate consultancy called Overage Syndicate.

When I first met Nick last year, the minute he told me what he does my eyes turned into dollar signs. You’ll find out why in the first few minutes of our chat.

Nick and I talked about his journey from making $40k/year as a Corrections Officer to making $30k in 30 days after launching his high ticket offer. And how this has affected his life and his family’s.

You’ll Discover

• Nick’s “niche of a niche” real estate product that triggered my Power Offer “Spidey Sense” when I first met him… a perfect example of “markets that make money” [2:00]
• The “hidden” problem in educating your market… ethical business owners who care about improving their customers’ lives NEED to hear this [6:30]
• Nick joined High Ticket Courses in Oct 2019… we recorded this interview in May 2020… what are his results so far? (My favorite part of these interviews… hearing this never gets old) [10:16]
• The biggest questions and hesitations Nick faced before joining High Ticket Courses… this happens with many of my students because they’re used to thinking a certain way about launching and selling a course… and I shatter their beliefs [16:15]
• And much more

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Doing some audience Q&A for this episode. So, recently, I was asked,

“Joel, I would love to learn all about Offer Stacks. Do you need an Offer Stack in your sales presentation? And what are the right ways and the wrong ways to do it?”

So that’s what we’re going to talk about today.

Now, when it comes to Offer Stacks, I do things a little differently. And I have a good reason why. It’s based on our overall strategy with the Power Offer / Mini Webinar model.

You’ll Discover

• What is an “Offer Stack” (if this is the first time you’re hearing the phrase)
• Where people usually place their Offer Stacks in their sales presentation… and why I do the opposite
• WHAT to put in your Offer Stack (hint: it’s not just there to increase perceived value) and the right way to present it
• Why we don’t use Offer Stacks in “book a call” presentations
• And much more

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice on some things.

At the end of the call, this marketer asked me,

"Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?"

Of course, I was very grateful he offered.

"Well, my main focus right now is scaling high ticket courses 2.0. We just relaunched our webinar. We got new customers that are enrolling. It's going great. And so that's my primary focus." "Well, that's strange. Why aren't you scaling your own high ticket program?"

His response tripped me up for a minute. And the reason why he stumped me is that I thought what I was doing was a no-brainer. I believe they call that the Curse of Knowledge.

So, in this episode of Sold With Webinars, I’m going to reveal what my funnel looks like today.

You’ll Discover

• Why I don’t use my own mini webinar the way I teach my students
• The right way to build out your value ladder
• How I get “free” clients for my highest priced offer
• Why you shouldn’t do what I’m doing (if you’re launching a brand new offer)
• And much more

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple podcasts, Spotify, Google podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind.

"Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help."

Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the whole nine yards.

“The problem that we have right now is that we're wasting so much time with prospects who don't have any intent to buy our services. Our sales calls are extremely time intensive. We go through an audit, then we have a second call with them and a full-blown strategy session. We go through all this effort, only to get turned down at the very end when we propose our price."

This is a crucial topic for those of you who aren't getting qualified leads coming into your pipeline. I'm going to walk you through the process of how I would fix this guy's problem. In fact, it’s the exact same process I use for leads who come through our funnels.

You’ll discover:

• The #1 reason why you hear price objections on sales calls
• The 6-step process I use to eliminate price objections. So much so, that when I do get on a call, my close rate is through the roof.

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered why all of your friends or colleagues are seemingly doing so much better than you?

Wonder why those people are succeeding?

And it seems like you keep struggling.

I got a new revelation of what’s holding them back from getting true success.

Find out here.

You’ll Discover

• The seven-figure sequence. [4:55]
• We all have been addicted to everything marketing is meant to do for our business. [7:52]
• The difference between marketing and sales is intent and urgency. [8:26]
• Pushing people to an inadequate offer will kill your success. [9:36]
• It is not necessary to do marketing before sales until you validate your offer. [11:23]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you launch 21 power offers in 4 months?

One of the core principles I teach in High Ticket courses is being agile.

Being able to move quickly and test a lot of ideas.

Usually, that's to find the one idea we can scale. But what if they all work?

What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your offer or promise?

Cody Neer is the founder of eCommerce Brand Academy. He joined High Ticket Courses around December 2019.

Cody's program was set up in a unique way, in that he has a ton of eCommerce courses specific to different platforms.

For example, Amazon, ClickFunnels, Etsy, Pinterest, Facebook ads, etc.

And because of this, he was able to create and test several power offers and mini webinars targeting each platform interest.

When I first checked in with Cody after he joined High Ticket Courses, he had tested 7 power offers and closed on all 7.

Now, he's up to 21 offers. All running concurrently. All making money.

In all my years of teaching this stuff, I’ve never seen something like this before.

So I absolutely had to interview him on Sold With Webinars.

In this week’s episode, you'll discover:

• How Cody ended up with so many different courses inside eCommerce Brand Academy [03:00]
• he evolution of Cody's power offers and a surprising result as he transitioned from "done for you" messaging to "do it yourself" messaging [09:35]
• Cody's cost per application, conversion rates, and how he handles fulfillment [13:30]
• The "root cause" behind why High Ticket offers work, even if the information can be found online for free [19:17]
• And much more

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – check it out here.

This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh.

Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar for our DFY service.

Zan's someone who values his time and was willing to invest to get accelerated results.

In this 50-minute interview, he talks about his experience working with The Webinar Agency, and the effect we've had on his business.

"As an entrepreneur, you're going up and down all the time. There's these like ups and downs and highs and lows, but what I've noticed is when you stay in the game long enough, all that happens is your highs and lows don't go away. You will have highs and you will have lows, right? But the thing is is that the lows get higher and the highs get higher too. So it's like you're experiencing an overall better experience, you know, through time." – Zan Sheikh

You'll discover:

• What an entrepreneur's approach SHOULD BE when they invest in courses, programs, or services that don't work out OR they get scammed
• Why Zan wanted to master paid traffic even though his business did 7-figures in 6 months organic
• The emotions entrepreneurs go through when they make big investments – and how successful entrepreneurs manage these emotions
• What I said to Zan when he asked me for a discount on our DFY service – his team uses my response on their own sales calls and you should too
• How we helped Zan optimize his funnel – from spending $1k and getting zero sales the first week... to doing a little over $300k in 3 months (from January to date,) spending ~$10k-$13k/month on ads

...And much more!

About Zan Sheikh

Zan Shaikh got his eCommerce start selling skateboards at the age of 12.

He grew up in Massachusetts and has a degree in Entrepreneurship, Computer Systems, and Neurobiology from the University of Massachusetts Amherst.

He's built massive eCommerce brands himself and now, as the CEO of BrightVision Digital, he helps Amazon Sellers rank on page 1 of Amazon in 7 days or less.

Check out this photo of Zan delivering a speech at Sellers World Conference in Bangkok, Dec 2019.

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out.

Follow Joel on Facebook, Instagram, and Linkedin.

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?”

Brian was calling it the “spider web” testimonial.

When he asked me for feedback about his offer, I really couldn’t see the price justification.

And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc.

I eventually ended up working with him and he did 10 testimonials for High Ticket Courses.

It’s because of a simple reframe, a tiny shift in positioning.

This “shift” will allow you to sell high-ticket to cold audiences.

I’ll tell you about it in a minute.

Mind you, it’s not like his product wasn’t legitimately better than a regular testimonial.

He had one of my student record 2 versions.

One, the student recorded with his phone and it was the usual.

The second was much more polished.

It was edited.

You could tell he was asking the student questions.

The testimonial was methodical and had a logical progression.

“The reason why my stuff is so great is because I'm uncovering gaps in the sales process for my clients when I'm interviewing their customers.”

Jackpot. Now, we’ve got a high ticket offer.

Tools Vs. Models

A Tool is a commodity.

Tools can be shopped around.

People can get several quotes and compare prices.

It’s hard to sell a tool at a premium.

And good luck selling a high ticket course for one.

A Model is unique.

There’s only one of it: yours.

People can’t shop around for a better price.

The price is whatever you say it is. Look at me, for example.

If I told you “I want to teach you how to create a webinar,” my competition is the hundreds of low-ticket products on the market and thousands of free videos, articles, and podcasts on the topic.

But if I told you, “I want to teach you how to sell your course for $5,000, $10,000, or even up to $25,000,” there’s zero competition.

This is a fact.

Let’s take Brian as another example.

Brian doesn’t sell testimonials.

He sells:

• Discovering gaps in your sales process.
• Revealing the real reasons why customers buy from you.
• High-value sales material that can be used to get more customers

Any one of these things is worth $2,500.

A “testimonial” costs nothing but the time it takes me to get my student to record one for me on his phone.

This brings me to my final point…

Don’t Leave It Up To Your Customers To Figure Out The Value Of Your Products

Don’t leave it up to me to figure out what I can do with “testimonials.”

If you do, the value is low.

Instead, tell me:

“What I'm really doing for you is developing compelling sales material that new prospects are going to relate to because it's coming from your current customers' mouths.”

No more price objections.

No more, “Why am I paying $2,500 for a testimonial?”

Conclusion

If you're having a hard time getting prospects to buy your high-ticket offer, chances are you’re selling a Tool.

And there are a hundred other businesses selling the same tool, all competing on price.

Turn your Tool into a Model.

Show your prospects a process and what their life looks like after they complete it.

Now, you have a compelling sales argument for why your product is priced at a premium.

Don’t leave it up to your prospects to figure out the value of what you provide.

Their response will be, “Why should I pay so much for that?”

Instead, demonstrate your value in detail so there is no doubt in their mind that your product is worth the investment.

Are you selling a Tool?

How would you turn that tool into a Model?

Tell me in the comments below and I’ll give you feedback on how you can improve it.

Helpful Resources

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out.

Follow Joel on Facebook, Instagram, and Linkedin.

Pretty pictures pull more prospects.

When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally.

And as I talked to them face-to-face, I could see they didn't get it.

Something just wasn't clicking.

But I had to find a way to make them "get it."

In my mind, I started seeing shapes.

I had a vision for how I could explain my model to people and make it instantly make sense.

That's where the 3 triangles came from for the Perfect Expert model.

I was listening to Dan Sullivan the other day and he was talking about diagrams.

And I realized I hadn't talked about this yet on Sold With Webinars.

So, here's my perspective on the topic in this week's episode.

You'll discover:

• People I learn from: Dan Sullivan, the coaches' coach [02:00]
• Are you a more left-brain/logical or right-brain/creative when selling? [03:00]
• Marketer archetypes: Mike Dillard, Frank Kern, Russell Brunson [04:20]
• How I combined the logical and creative when I first launched High Ticket Courses [05:40]
• How to answer the question in the back of every prospect's mind: "is this worth my time?"[07:50]
• How I make the High Ticket Courses model instantly "make sense" to my prospects using just one slide on my webinar [09:20]
• Homework: how to find inspiration and ideas for modeling your offers [10:24]

Helpful Resources

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out.

Follow Joel on Facebook, Instagram, and Linkedin.

I did the power offer, but it doesn't work!

--> YOU'RE MISSING THE POINT!

If you do the power offer and it doesn't work does that mean you failed or you did it wrong? NO, it means you did it right.  You just realized that your offer isn't resonating without spending loads of money on ads, etc.  

Today's podcast is focused on the performance of the power offer. 

• Idea of being "light weight";
• Light Weight content = your business can float solely on your power offer;
• Importance of the power offer and knowing how and when to pivot;
• Join our Million Dollar Course Marketer Group to review my free training.

 

If you like what you heard today, check out our recent podcasts on iTunes and comment!

Want to get involved? Check out our course to join in the movement !

Watch as we re-launch my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Guest interview today! It's been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric. 

Aleric and I go way back! He's a real genius with YouTube Ads...

Aleric is a YouTube ads experts, specifically for webinars.  He runs a company called AdOutreach, which helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses.

Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.

His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue.

-------

You want to place yourself as an expert and reach those who are looking for an expert.  If you put yourself across as an expert and you reach the lay-person who is not looking for that higher level of strategy, you will get alot of leads, but are those leads the highest quality ones that will actually convert down the road? - Aleric

-------

In this episode:

• YouTube Ads: biggest misconceptions 
• YouTube Ads: strategy and targeting
• Three Elements: Creating, Targeting, Offer
• Creating Captivating Ads and lead cost
• Quality Leads
• Facebook ads v. You Tube ads
• Put yourself across as an Expert and reach for those looking for a higher level strategy
• "Layering" your campaign
• Think critically about your marketing - "The first step in a journey your customers are taking."
• Importance of your copy, recording, and testing
• Secret sauce... URL affinity

Connect with our Guest:

• Gift for Listeners: https://www.adoutreach.com/gift
• YouTube Ads to Skyrocket Leads & Sales Webinar: https://www.adoutreach.com/webinar
• Talk with Aleric's YouTube Ads Advisors: https://www.adoutreach.com/apply

-----------------------------------------------------------------

If you like what you heard today, check out our recent podcasts on iTunes and comment!

Want to get involved? Check out our course to join in the movement !

Watch as we re-launch my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates.

The advice that I gave them is really beneficial for any industry or product.  --> I focus on the application form. Pre-framing before they get on the sales call. 

Do not copy and paste from someone else - create what is UNIQUE to you. You MUST re-create your own assessment form or application form. It MUST speak to your mechanism.  You want to connect with them on the form, you want to review their forms.  

No lead is hotter than the lead who just clicked SUBMIT on their application form.

If you ask BETTER QUESTIONS, you will get BETTER LEADS.

Focus on a few key things:

• Promise / Offer
• Unique mechanism
• WHY? 
• What to specifically include...

 

Additionally...

Step #1: Get the prospects to sell themselves by repeating your unique mechanism. And if they are not doing this,then they are saying that they did not like your presentation or connect with you because of xyz.  You know that you need to go back and edit. But when they are repeating your mechanisms then BOOM you know you got a winner.

Step #2: Repeat your promise throughout your ENTIRE presentation and sales process. This is how you get your prospects to sell themselves and increase the quality of your leads.

-----------------------------------------------------------------

If you like what you heard today, check out our recent podcasts on iTunes and comment!

Want to get involved? Check out our course to join in the movement !

Watch as we re-launch my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Everyone wants to: Reduce no show rates, Get better prospects, How to insure sales team effectiveness.

New Goal: Eliminate the sales conversations.

Today may be a bit controversial and I do not want it to be taken the wrong way.  

A big choke-point can be the sales conversations and the sales process.  I speak with a client about this and share the results with you...

• Create a new and unique assessment form
• Assessment: assessing that they are the right client
• BIG ADVICE: re-frame everything that you are doing as "how is this going to benefit my customer?" "What can you do for the customer...?"
  
• Ask better questions framed around core promise
• Examples
• Remind prospects of what they are getting from this program
• Sales first -> marketing second
• You ask vague questions, you will get vague answers and unqualified prospects!
• I do not believe that we really need to follow a "sales script"

--> This will increase your close rate with enrollment conversations.

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Insider information on how to launch offers...

If you understand how this works, it has the capability to triple your business. 

Three key offers to launch effectively:

1. Cash-flow profits high-end offer [most amount of value and you charge the most]
2. Time-saver (leveraged) mid-tier offer [remove myself and still get great results for my clients, providing the value]
3. Productized offer 

 

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"...Now you have them thinking in terms of a new process - 'what is this guy's secret sauce'? This is how you position yourself as a high ticket program or course for a difficult niche to sell to... All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference." - Joel

Today I have spent some time speaking with our high ticket courses clients.  I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a "get rich" program.  They are INCORRECT!

It's about your power offer.  Position yourself as a high ticket course.

When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief... Helping someone with divorce, etc.

In this episode I will go through one of my calls with a current high ticket courses buyer. 

Investing mindset: those who can see the longterm potential and put in the effort to see what they can become. Not the "I need a magic pill now" people, those who understand and want the real long term solution. 

Marketing: "I want to help you to become..." versus a quick band-aid.

How? I share a sample ad. Listen in.

 

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Over the weekend, I hit a significant milestone.

I want to create an important message regarding momentum, expectations, and progress.

Too often, I see people make progress and then cannibalize their success.

Doubts started creeping into their minds.

Let me disclose what I am talking about.

Find out here.

You’ll Discover

• “Yeah” and “But” will cripple your success. [7:20]
• Look at your wins and progress. It’s positive momentum. [8:02]
• Skills have much room to grow. [9:12]
• Respect the journey, not the result. [9:37]
• Learn to love the process. [10:34]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

"Your message attracts and repels people" -Joel

A peek inside what we have been working on and how things are working for us... 

Behind the Scenes:

I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience. 

We are currently in testing mode.  

Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc. 

So what's on the horizon: 

• Nobody is really teaching rate optimization from ad to funnel; I want to change this;
• I am working on how to optimize every step on the customer journey from click to close.

My new GOAL: how can we measure, optimize and monitor every step.

Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in as we move forward...

Exciting things ahead, I promise!

If you want to get involved in my tribe and learn more about what we are doing firsthand, please check out our high ticket courses program here: https://htcwebinar.joelerway.com/register

Cheers to your success!

 

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"Ascension: so much value if you can lead with the top and then downsell."

In this episode we discuss: 

• Recap of a mastermind I recently spoke at;
• Launch method that I use for high ticket offers;
  • Top Down selling
  • Increase revenue
  • Examples
  • Results
  • Psychology - why does this work so well??
  • VALUE and pricing

 

Keep a look out for the re-launch of my personal brand coming soon!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"Your end promise may be too saturated...you need to map out what your micro-journey wins are inside of your program and start creating power offers within each of them." - Joel

Today we are chatting about content development that I have been developing and sharing internally for the last couple of months. We have implemented this for offer creation, long form and short form webinars, it is something that can be implemented into your business. 

What happens when your power offer falls flat? When your promises fall flat?

What is your big end result promise? 

In this episode:

• Examples
• What to do if your power offer fall flat?
• Explanation - audience and response
• How do we fix it...

Keep a look out for the re-launch of my personal brand coming soon!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.