Political ideologies shape consumer behavior, but how do they intersect with industry, activism, and identity to affect marketplace outcomes and behaviors?

Join host Nailya Ordabayeva (Boston University) as she interviews Kathleen Seiders (Boston College) and Esther Uduehi (University of Washington) about their recent Journal of Marketing studies related to political ideologies in the marketplace. 

Articles discussed include:

Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Nenkov, “How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses,” Journal of Marketing.

Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe, "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers," Journal of Marketing⁠.

Host: Nailya Ordabayeva Topics: politics, marketing, intersectionality, conservatives, liberals, public policy, persuasion

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠University FM

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences. A Journal of Marketing study advocates for rethinking this approach entirely.

Read an in-depth recap of this research here: https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231216910

Reference: Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer, “‘Statistical Significance’ and Statistical Reporting: Moving Beyond Binary,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: p-values, statistics, statistical significance, research

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Consumers typically view micro influencers as regular people, so if they say something like “this shake is AMAZING,” consumers believe they really are excited about the shake and just want to share their discovery with friends and followers. But the same statement by a macro influencer could result in distrust.

Join host Bitty Balducci (Washington State University) as she interviews Luca Cascio Rizzo (Luiss Guido Carli University) and Alicia Underwood (TwentyThree, LLC) about the fascinating findings of a new Journal of Marketing study showing how influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content.  Reference: Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile, “How High-Arousal Language Shapes Micro Versus Macro Influencers’ Impact,” Journal of Marketing.

Host: Bitty Balducci Topics: influencer marketing, language, social media, consumer trust, follower size

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.

Read an in-depth recap of this research here: https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231209925

Reference: Reece George, Steven D’Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “On the Path to Decolonizing Health Care Services: The Role of Marketing,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: first nations, health marketing, decolonization, indigenous, equity

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.

Read an in-depth recap of this research here: https://www.ama.org/2024/01/16/amazing-great-superb-how-influencers-high-arousal-language-can-boost-or-hurt-engagement/

Read the full Journal of Marketing article here: ⁠⁠https://doi.org/10.1177/00222429231207636

Reference: Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile, “How High-Arousal Language Shapes Micro Versus Macro Influencers’ Impact,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: influencer marketing, language, social media, engagement

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study shows that subsidizing outreach in the form of a per-mile payment is a cost-effective means of addressing the rural health care crisis.

Read an in-depth recap of this research here: ⁠https://www.ama.org/2024/01/09/addressing-the-rural-health-care-crisis-pay-doctors-to-travel-from-urban-areas/

Read the full Journal of Marketing article here: ⁠https://doi.org/10.1177/00222429231207830

Reference: J. Jason Bell, Sanghak Lee, and Thomas S. Gruca, “Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: health care, rural, physicians, doctors, medicine

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Former IBM CEO, Thomas Watson Jr., famously said, "good design is good business." In this JM Buzz episode, we spotlight two great papers that help us understand how design can work for—and against—good business.

Join host Claudia Townsend (University of Miami) as she interviews authors of recent Journal of Marketing articles exploring design: Nikolaus Franke (WU Vienna University of Economics and Business), Alicia Kulczynski (Newcastle Business School), and Margurite Hook (Newcastle Business School).

The studies discussed include:

• Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing. (Read an in-depth summary of this research here.)
• Alicia Kulczynski and Margurite Hook, “Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography,” Journal of Marketing. (Read an in-depth summary of this research here.)

Host: Claudia Townsend

Topics: design, self-design, typography, nostalgia, marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠University FM

Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the impact of a hospital’s portfolio of services on patient demand.

Read an in-depth recap of this research here: https://www.ama.org/2023/11/14/should-hospitals-specialize-in-an-area-or-diversify-the-impact-of-hospital-portfolios-on-patient-demand/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231204247

Reference: Sarang Sunder and Sriram Thirumalai, “Hospital Portfolio Strategy and Patient Choice,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: hospital marketing, medical departments, portfolio strategy, patient choice

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Is it time for marketers and researchers to abandon null hypothesis significance testing? A new Journal of Marketing study says yes.

Join host Christopher Bechler (University of Notre Dame) for a fascinating discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting. He talks with study authors Blake McShane, Eric Bradlow, John Lynch, and Robert Meyer, as well as Fred Feinberg, about breaking away from the stubborn focus on a p-value's position relative to .05.

Reference: Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer, “‘Statistical Significance’ and Statistical Reporting: Moving Beyond Binary,” Journal of Marketing.

Fred Feinberg's commentary is available here.

Read a quick recap of this research: https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/

Topics: research, statistical significance, p-values, replication, science

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

A new Journal of Marketing study explores the complex trade-offs involved when manufacturers of national brands supply private labels to retailers, a practice known as "dual branding."

Read an in-depth recap of this research here: https://www.ama.org/2023/11/07/should-national-brand-manufacturers-enter-the-intensely-competitive-private-label-business/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196575

Reference: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal, and Óscar González-Benito, “Dual Branding by National Brand Manufacturers: Drivers and Outcomes,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: dual branding, b2b, private labels, marketing management

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study shows that consumers exhibit higher willingness to pay for products that are part of a circular take-back program.

Read an in-depth recap of this research here: https://www.ama.org/2023/10/31/good-for-the-environment-and-good-for-business-how-circular-take-back-programs-enhance-consumer-valuation/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196576

Reference: Anna Tari and Remi Trudel, “Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: sustainability, recycling, circular economy, reuse, willingness to pay

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study examines decades of marketing research to reveal a number of ways that scholars can better address the challenges marketers currently face.

Read an in-depth recap of this research here: https://www.ama.org/2023/10/24/marketing-research-is-too-narrow-how-the-field-must-change-to-keep-producing-relevant-timely-knowledge/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196122

Reference: Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge, “Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: marketing theory, innovation, scholarship, academia, research

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠University FM

A Journal of Marketing editorial argues that healthcare markets should move beyond the study and management of conventional B2B and B2C strategies to account for new actors, roles, and exchanges.

Read an in-depth recap of this research here: https://www.ama.org/2023/11/28/what-is-the-role-of-marketing-in-disrupted-health-care-markets-its-time-to-move-beyond-conventional-strategies-to-account-for-new-actors-roles-and-exchanges/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231213154

Reference: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: innovation, supply chain, governance, marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study explains a strategy for managing supplier relationships that can help companies survive bankruptcy.

Read an in-depth recap of this research here: https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/

Read the full Journal of Marketing article here: ⁠https://doi.org/10.1177/00222429231193994⁠

Reference: Sudha Mani, Vivek Astvansh, and Kersi D. Antia, “Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: bankruptcy, B2B, buyer–supplier relations, suppliers, relationship dynamics

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study examines why consumers increasingly desire minimalist aesthetics in packaging of consumable products.

Read an in-depth recap of this research here: https://www.ama.org/2023/09/26/when-less-is-more-the-power-of-simple-packaging-for-consumable-products/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231192049

Reference: Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla, “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: packaging, consumer goods, minimalism, product purity

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠University FM

If an online-only brand opens a dedicated, brick-and-mortar brand store, how does it affect sales in their online and supermarket channels? A new Journal of Marketing study explores.

Read an in-depth recap of this research here: https://www.ama.org/2023/10/10/online-only-brands-often-seek-placement-in-supermarkets-when-should-they-open-their-own-stores/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193371

Reference: Michiel Van Crombrugge, Els Breugelmans, Florian Breiner and Christian W. Scheiner, “Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: brand stores, supermarkets, physical products, consumer goods

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠University FM

How does a hotel's online reviews—as well as reviews for its competitors—affect its bookings? A new Journal of Marketing study explores.

Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191449

Reference: Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman, and Jian Wang, “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: advertising, marketing strategy, social media, digital marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Fake sale promotions deceive consumers and can lead to stiff penalties for firms—yet the practice persists. Why?

Join host Adithya Pattabhiramaiah (Georgia Tech) as he interviews special guests Joe Urbany (University of Notre Dame), Donald Lichtenstein (University of Colorado), and Murali Mantrala (University of Kansas) about a recent Journal of Marketing study that examines the practice of deceptive pricing and proposes a regulation to protect consumers.

Reference: Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing, 87 (6), 826–46. doi:10.1177/00222429231164640.

Read a detailed recap of this research: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/

Host: Adithya Pattabhiramaiah

Topics: pricing, consumer welfare, marketing, competition, reference prices, FTC, pricing regulation

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠University FM

A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account.

Read an in-depth recap of this research here: https://www.ama.org/2023/10/03/how-marketers-measure-willingness-to-pay-is-flawed-now-theres-a-better-way/⁠

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231195564

Reference: Sharlene He, Eric T. Anderson, and Derek D. Rucker, “Measuring Willingness to Pay: A Comparative Method of Valuation,” Journal of Marketing.

Narrator: Nicole Tai Liu

Acknowledgments: Sushma Kambagowni

Topics: willingness to pay, research methodology, marketing research

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠University FM

Crowdsourcing contests for marketing ideas such as new ads, graphics, and products are popular, but do these strategies pay off with investors?

Read an in-depth recap of this research here: https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191446

Reference: Zixia Cao, Hui Feng, and Michael A. Wiles, “When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors,” Journal of Marketing.

Narrator: Nicole Tai Liu

Acknowledgments: Sushma Kambagowni

Topics: advertising, marketing strategy, social media, digital marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Do you prefer social media posts from the sources you're subscribed to? Or are you more interested in the content recommended by AI algorithms? A new Journal of Marketing study shows content that is "recommended" for users has less consumer engagement but fewer ads they find annoying, resulting in higher click-through rates but lower conversion rates.

Read an in-depth recap of this research here: https://www.ama.org/2023/08/22/a-tale-of-two-channels-how-digital-ads-perform-in-ai-recommendation-vs-user-subscription-channels-on-platforms-like-twitter-google-news-and-tiktok/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231190021

Reference: Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang, and Minxue Huang, “Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels,” ⁠Journal of Marketing⁠.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: advertising, marketing strategy, social media, digital marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠University FM

Companies can benefit by actively pointing out their collaboration with a university at the point-of-sale. Using labels such as "co-developed with a university" or "university knowledge inside" can lead to more favorable consumer reactions, including higher ad engagement on social media and increased willingness to pay.

Read an in-depth recap of this research here: https://www.ama.org/2023/07/25/the-power-of-university-industry-collaborations-collaborating-with-universities-makes-products-more-attractive-to-consumers/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231185313

Reference: Lukas Maier, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt, “University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: new products, innovation, scientific legitimacy, consumer decision making,

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

95% of consumers who start self-designing a product abandon the process before purchase. A new Journal of Marketing study shows how companies can change this.

Read an in-depth recap of this research here: https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231183977

Reference: Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: product design, customization, consumer behavior, customer experience

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm innovation.

Read an in-depth recap of this research here: https://www.ama.org/2024/03/05/the-dangers-of-misaligned-product-co-development-contracts-and-how-they-can-derail-innovation-in-high-tech-firms/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231222269

Reference: Nehal Elhelaly and Sourav Ray, “Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: innovation, supply chain, governance, marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study synthesizes over 50 studies conducted over four decades to quantify how much and when prompting mental simulations heightens purchase. Results show that more immersive visual simulation inductions (e.g., via 3D videos) heighten purchase and consumption more than static visuals or verbal inductions. However, when inundated with the same messages over and over, simulation reduces purchases.

Read an in-depth recap of this research here: https://www.ama.org/2023/08/15/marketers-want-consumers-to-imagine-using-a-product-but-how-well-does-this-actually-work/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231181071

Reference: Gizem Ceylan, Kristin Diehl, and Wendy Wood, “From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: mental simulation, consumer behavior, advertising, sales, consumer experience, meta-analysis

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

A new Journal of Marketing study shows that even the most loyal customers may distance themselves from a brand if they notice socially unacceptable brand mentions from other social media users.

Read an in-depth recap of this research here: https://www.ama.org/2023/06/20/brands-beware-even-loyal-customers-may-disengage-after-seeing-socially-unacceptable-brand-mentions-on-social-media/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231179942

Reference: Daniel Villanova and Ted Matherly, “For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: social media, consumer behavior, vicarious shame, disengagement, brand connection

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Can we get beyond simple notions such as "conservatives like Chick-fil-A and liberals like Ben & Jerry's" to understand how personal beliefs affect satisfaction with everyday purchases? And how can recent marketing scholarship help us understand consumers' responses to markets that are more controversial—like the markets for blood or the moral aspects of sex work—and how consumers might also be persuaded to shift their perspectives?

Join host Lauren Grewal (Dartmouth College) as she interviews authors of recent Journal of Marketing articles that have addressed this topic: Shreyans Goenka (Virginia Tech), Daniel Fernandes (Universidade Católica Portuguesa), and Nailya Ordabayeva (Dartmouth College).

The studies discussed include:

Shreyans Goenka and Stijn M.J. van Osselaer, “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/11/03/why-is-it-wrong-to-sell-your-body-understanding-liberals-vs-conservatives-moral-objections-to-bodily-markets/)

Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal, “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/12/01/should-brands-alter-customer-satisfaction-strategies-based-on-political-identity/)

Host: Lauren Grewal

Topics: politics, consumer behavior, segmentation, identity, morality, illegal markets, sex work, free will, customer satisfaction, political ideology, polarization, marketing

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

What's a more powerful force in driving the diffusion of specialty drugs: marketing or scientific evidence? A new Journal of Marketing study explores.

Read an in-depth recap of this research here: https://www.ama.org/2023/06/13/specialty-drugs-accounted-for-most-new-product-launches-in-the-past-decade-why-do-we-know-so-little-about-how-clinical-studies-influence-their-diffusion/

Read the full Journal of Marketing article here: ⁠https://doi.org/10.1177/00222429231177627

Reference: Demetrios Vakratsas and Wei-Lin Wang, “Scientific Evidence Production and Specialty Drug Diffusion,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: scientific evidence, specialty drugs, clinical trials, pharmaceutical industry, pharma, healthcare

Imagine a fully automated life in which all chores are handled by technology. No cleaning, no cooking, no mowing the lawn. Though it sounds amazing at first, a new Journal of Marketing study argues that autonomous products deprive consumers of meaningful experiences. Here's how marketers can address this.

Read an in-depth recap of this research here: https://www.ama.org/2023/06/06/autonomous-products-make-our-lives-easier-but-do-they-deprive-us-of-meaningful-experiences/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231171841

Reference: Emanuel de Bellis, Gita Venkataramani Johar, and Nicola Poletti, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: autonomous products, customer experience, manual labor, automation, AI

Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing study says yes.

Read an in-depth recap of this research here: https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231172111

Reference: Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski, “The Negative and Positive Consequences of Placing Products Next to Promoted Products,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: product displays, price promotions, retailing, retail, sales, brick-and-mortar, marketing, marketing research

Looking to introduce a new brand extension into the market? A new Journal of Marketing study shows how companies can devise more successful brand extension strategies.

Read an in-depth recap of this research here: https://www.ama.org/2023/05/09/brand-extensions-often-fail-heres-how-companies-can-set-them-up-for-success/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231164654

Reference: Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, and Hong Zhao, “A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit,” Journal of Marketing. Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: brand extensions, branding, categorization, marketing, marketing research, marketing management

A new Journal of Marketing study proposes a requirement that sellers disclose "true normal prices" to help calm the out-of-control promotional pricing environment.

Read an in-depth recap of this research here: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231164640

Reference:  Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing

Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: fictitious pricing, competition, pricing regulation, consumer welfare, marketing, marketing research

Lyft, Tumblr, Flickr: How does naming strategy impact consumers’ beliefs about a brand and their willingness to support it?

Read an in-depth recap of this research here: https://www.ama.org/2023/04/25/lyft-tumblr-flickr-how-do-consumers-respond-to-unconventionally-spelled-brand-names/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231162367

Reference: John P. Costello, Jesse Walker, and Rebecca Walker Reczek, “‘Choozing’ the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names,” Journal of Marketing.

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: branding, brand names, linguistics, persuasion knowledge, brand personality, sincerity, marketing

Medical patients who receive bad news often spend more money on brand name drugs rather than their much cheaper generic counterparts.

Read an in-depth recap of this research here: https://www.ama.org/2023/04/18/bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158360

Reference: Manuel Hermosilla and Andrew T. Ching, “Does Bad Medical News Reduce Preferences for Generic Drugs?” Journal of Marketing.

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: health care, public policy, behavioral marketing, generic drugs, brand name drugs

A Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales.

Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685

Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: prescription drugs, healthcare, India, drug prices, regulations

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Creating new knowledge depends on data, it depends on theory, and in some ways, it depends on both together. With the explosion of data today, it's difficult to know where to begin. Do you start with data? Do you begin with theory? Or do you use them in some way that's interchangeable?

Join host Girish Mallapragada, Associate Professor of Marketing at Indiana University, for a discussion about data, theory, and how they come together to form new knowledge. He interviews special guests Peter Golder (Professor of Marketing, Dartmouth College), Johannes Boegershausen (Assistant Professor of Marketing, Erasmus University), and Isaac Dinner (Director of Econometric Modeling, indeed.com).

The studies discussed include:

Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim, and Joseph W. Alba, “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” Journal of Marketing. doi:10.1177/00222429221129200. (Read an in-depth summary of this research here: https://www.ama.org/2022/11/01/empirics-or-theory-first-a-case-for-an-empirics-first-approach-that-develops-marketing-relevant-insights-from-real-world-problems/)

Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen, “Fields of Gold: Scraping Web Data for Marketing Insights,” Journal of Marketing. doi:10.1177/00222429221100750 (Read an in-depth summary of this research here: https://www.ama.org/2022/06/01/fields-of-gold-scraping-web-data-for-marketing-insights/)

Host: Girish Mallapragada

Topics: data, theory, marketing research, marketing, academic research, web scraping, data scraping, empirical research, marketing theory, research methods, API, user-generated content, social media, big data

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

A deep dive into gender-based research in top-tier marketing journals reveals they are out of step with contemporary societies and firms.

Read an in-depth recap of this research here: https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231154532

Reference:  Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders, “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments,” Journal of Marketing.

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: marketing, gender, marketing research, gender identity, society, literature review

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Are a majority of your online customers abandoning items in the cart after seeing shipping costs? Offer membership-based free shipping to see a turnaround.

Read an in-depth recap of this research here: https://www.ama.org/2023/04/11/the-power-of-free-shipping-how-offering-an-upfront-membership-fee-can-help-online-retailers-boost-revenue/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158116

Reference:  Fangfei Guo and Yan Liu, “The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: online retail, shipping, memberships, sales, consumer behavior, retailers

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Syntactic surprise is a unique aspect of syntax that accounts for the effectiveness of marketing messages. Messages are most effective at a medium syntactic surprise level, but less effective at low and high levels.

Read an in-depth recap of this research here: https://www.ama.org/2023/03/28/the-element-of-surprise-how-unexpected-syntax-makes-marketing-communications-more-effective/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152880

Reference: A. Selin Atalay, Siham El Kihal, and Florian Ellsaesser, “Creating Effective Marketing Messages Through Moderately Surprising Syntax,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: content marketing, online content, language, marketing messages, natural language processing, syntax, syntactic surprise, marketing communications

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Language that is easier to process encourages continued reading, as does language that evokes anxious, exciting, and hopeful emotions.

Read an in-depth recap of this research here: https://www.ama.org/2023/03/21/the-challenge-of-keeping-an-audience-engaged-how-language-shapes-attention/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152880

Reference:

Jonah Berger, Wendy W. Moe, and David A. Schweidel, “What Holds Attention? Linguistic Drivers of Engagement,” Journal of Marketing.

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: content marketing, digital marketing, natural language processing, online content, language, emotion

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

How can brands reduce the amount of sugar in their products without endangering sales? A new Journal of Marketing study explores the effects of brands reducing their products’ sugar content and/or package size.

Read an in-depth recap of this research here: https://www.ama.org/2023/03/14/the-war-on-sugar-how-can-soda-manufacturers-reduce-sugar-in-products-without-endangering-sales/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152181

Reference:

Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: sugar, sugar reduction, public health, package size, responsible retailing

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

A new Journal of Marketing study finds that when a collective goal such as is far from completion, consumers are more persuaded by fact-based (vs. affect-based) marketing appeals. In contrast, as the collective goal nears completion, people are more likely to enter a feeling state and are more impacted by affect-based marketing appeals.

Read an in-depth recap of this research here: https://www.ama.org/2023/03/07/highlight-facts-or-appeal-to-feelings-the-psychology-of-persuading-consumers-to-contribute-to-a-collective-goal/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152446

Reference:

Liyin Jin, Yajin Wang, and Ying Zhang, “Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: goals, persuasion, cognition, charities, donations, petitions, marketing, decision behavior

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Can advertising for high-tech surgery influence consumers to choose this type of surgery over conventional procedures?

Read an in-depth recap of this research here: https://www.ama.org/2023/02/28/are-you-willing-to-let-robots-operate-on-you-the-role-of-advertising-in-high-tech-medical-procedures/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221151058

Reference:

Tae Jung Yoon and TI Tongil Kim, “The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries,” Journal of Marketing. doi:10.1177/00222429221151058

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: health care marketing, surgery, advertising, public policy, robotic surgery, laparoscopic surgery

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Regardless of income, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points in their lives.

Read an in-depth recap of this research here: https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221150910

Reference:

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910⁠

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: income, personal finance, marketing ethics, consumer vulnerability,

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

What should retail managers do to protect themselves against a new organic store opening in their neighborhood? How does the format of an online retail platform affect the success of the brands that sell on it? In today's episode, Dr. Kristopher Keller (University of North Carolina-Chapel Hill) examines cutting-edge Journal of Marketing research in the retail landscape with guests Stijn Maesen (Imperial College London), Katrijn Gielens (University of North Carolina at Chapel Hill), and Erwin Jansen (SPAR).

The studies discussed include:

Stijn Maesen and Lien Lamey (2023), “The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores,” Journal of Marketing, doi:10.1177/00222429221090983. (Read an in-depth summary of this research here: https://www.ama.org/2022/04/20/how-generalist-stores-can-protect-category-sales-when-specialist-merchants-enter-the-market/)

Zhiling Bei and Katrijn Gielens (2023), “The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?” Journal of Marketing, doi:10.1177/00222429221116803. (Read an in-depth summary of this research here: https://www.ama.org/2022/08/16/the-one-party-versus-third-party-question-how-brands-tackle-the-challenges-of-selling-via-online-platforms/)

Host: Kristopher Keller

Topics: retail, organic retailers, competition, retailing, organic food, grocery shopping, marketing, e-commerce, branding, relationship marketing, online retail platforms, online sales, marketing mix

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

This Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.

Read an in-depth recap of this research here: https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231217471

Reference: Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz, “Revenue Generation Through Influencer Marketing,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: marketing ROI, influencer marketing, social media, follower size

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

In what form should an innovation be sold? A new Journal of Marketing study finds companies must first determine "what to sell" before answering the "how to sell" question.

Read an in-depth recap of this research here: https://www.ama.org/2023/02/14/should-you-sell-know-how-components-or-systems-companies-must-answer-this-question-before-deciding-how-to-sell/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221149437

Reference:

Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch, “A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems?” Journal of Marketing.

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: innovation, components, systems, products, technology, new products, selling

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Offering customers a peek at their upcoming subscription box may backfire: A new Journal of Marketing study shows that when customers preview their upcoming boxes, they end up skipping more boxes and buying less in the long run.

Read an in-depth recap of this research here: https://www.ama.org/2023/02/07/the-problem-with-offering-a-subscription-box-and-how-companies-should-or-shouldnt-involve-customers-in-the-process/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221148978

Reference:

Nita Umashankar, Kihyun Hannah Kim, and Thomas Reutterer, “Understanding Customer Participation Dynamics: The Case of the Subscription Box,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: subscription boxes, customer preferences, subscriptions, Birch Box, Stitch Fix, retail, consumer behavior

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Trying to raise funds? A new Journal of Marketing study shows that letting donors decide which project to fund can boost revenues by more than 40%.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/31/the-secret-to-fundraising-allow-donors-to-choose-how-their-money-is-spent/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221148969

Reference:

Emilie Esterzon, Aurélie Lemmens, and Bram Van den Bergh, “Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity,” Journal of Marketing. doi:10.1177/0022242922114896

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: fundraising, donations, charity, charitable giving, agency, fundraising campaigns, choice, machine learning

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Do user-generated online ratings affect patients’ physician choices? A new Journal of Marketing study finds that online platforms can direct patients to higher-quality physicians.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/17/finding-the-right-doctor-can-online-rating-platforms-direct-patients-to-higher-quality-physicians/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221146511

Reference:

Yiwei Chen and Stephanie Lee, "User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp," Journal of Marketing. doi:10.1177/0022242922114651

Narrator: Josephine Stein

Acknowledgments: Sushma Kambagowni

Topics: health care, doctors, Yelp, online ratings, physician ratings, physician reviews, patient flow, healthcare

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.