In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

On this episode, we hear from Kellogg faculty members Craig Garthwaite, Amanda Starc, and David Dranove. We also talk to Murray Ross, vice president of Kaiser Permanente's Institute for Health Policy and Government Relations. 

Visit the episode page for supplementary materials. 

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

On this episode, we hear from Kellogg faculty members Amanda Starc and Craig Garthwaite, as well as Boston University School of Law’s Kevin Outterson. 

Visit the episode page for supplementary materials. 

Generative AI is like “a hammer looking for a nail.” On this episode of The Insightful Leader: we have to decide what the nail should be.

Plus: more leadership advice in this episode of The Insightful Leader’s “Ask Insight” series.

On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”

On this episode of The Insightful Leader: From climate change to neuroscience, this new approach is reshaping how we study complicated systems.

On this episode of The Insightful Leader: Are companies as socially responsible as they claim? And how much should investors care?

Be yourself! No, not like that. On this episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back.

Book links: 

The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place.

Embrace the Power of You: Owning Your Identity at Work

Advertising Strategy

Cambridge Handbook of Consumer Psychology

Creative Brief Blueprint

On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.

On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.

On this episode of The Insightful Leader’s “Ask Insight,” Professor Harry Kraemer discusses how to lead your former peers and build trust with your team.

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

On this episode, we talk to Kellogg faculty members Craig Garthwaite, David Dranove, and Paul Campbell, alongside Wharton School professor Robert Lawton Burns.

Visit the episode page for supplementary materials.

Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.

So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.

On this episode: Why showing vulnerability can actually be a boon for leaders.

On this episode of The Insightful Leader: Opaque algorithms on platforms like LinkedIn, Uber, and TaskRabbit have more power than ever. It’s starting to impact livelihoods. 

Please take our quick listener survey: https://kell.gg/survey

For better or worse, generative AI is here to stay. On this episode of The Insightful Leader: What could it mean for you and your team?

Please take our listener survey: kell.gg/podsurvey

On this episode of the Insightful Leader: giving negative feedback is not easy, but such critiques can be meaningful for both parties if you use the right roadmap.

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.

In this episode of The Insightful Leader, we consider the benefits and drawbacks of keeping a very close eye on employees.

Silicon Valley Bank spectacularly collapsed—and a new analysis suggests that its precarious situation is not as much of an outlier as we’d hope. On this episode of The Insightful Leader, we learn what went wrong and what should happen next.

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

On this episode, we talk to Kellogg professors Craig Garthwaite, David Dranove, and clinical associate professor Paul Campbell about the role doctors play in the expense and complexity of the American healthcare system. 

Visit the episode page for supplementary materials. 

On this episode of The Insightful Leader: You can’t always control what happens at work. But reframing setbacks, and instituting some serious calendar discipline, can go a long way toward reducing stress.

With major incentives starting to kick in, here's how the legislation is poised to affect the economy.

It can be tempting for leaders to swoop in to solve problems. On this episode of The Insightful Leader, we hear from a U.S. Army colonel about why doing so is a disservice.

There are cons—but a lot of pros, too. On this episode of The Insightful Leader, we’ll explore what it’s like to work at a family business when you’re not a family member.

Please take our listener survey: kell.gg/podsurvey

In this episode of The Insightful Leader, a former CEO explains how to organize your life around what really matters—instead of trying to do it all.

On this episode of The Insightful Leader: the end of “Zero Covid,” escalating geopolitical tensions, and China’s potentially irreplaceable role in the global supply chain.

On this episode of The Insightful Leader, we hear how leaders can work with their “quiet-quitters” and rebuild morale.

The implosion of the crypto exchange has sent the industry reeling. We dig into what happened and whether cryptocurrency, as a concept, can weather the storm.

In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.

Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we’ll learn how Kellogg professors feel about Insight’s new brand.

In episode 4 of our 5-episode series, “Extraordinary Brands and How to Build Them,” professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right.

Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective “story fatigue” and find creative ways to deploy it.

In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks.

On this episode, we talk to Kellogg professors Craig Garthwaite and David Dranove, and Wharton School professor Robert Lawton Burns. Dranove and Burns co-wrote the book Big Med: Megaproviders and the High Cost of Health Care in America. 

Visit the episode page for supplementary materials.

In episode 3 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.

On this episode, Kellogg professor Bobby Calder looks at how great brands define themselves, how stale brands revitalize themselves, and why you should use all your senses when creating a brand image. Channel your inner artist, because it’s design time! We discuss clever multimedia campaigns and explore how soundmarks and audio branding can open the door to new brand associations.

In episode 2 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.

On this episode, Kellogg professors Paul Earle and Tim Calkins offer advice on where you might look for naming inspiration, what great names convey, and when you should go with something fun and funky versus simple and straightforward. Plus: an NFL franchise with a bad name, a podcast with a great name, and the single naming rule that trumps them all.

In episode 1 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand. Because if you can’t articulate your brand’s value to yourself, you won’t stand a chance of convincing customers.

On this episode, Kellogg professors Tim Calkins and Alice Tybout discuss brand purpose, point of difference, and the McDonald’s McLean burger.

Visit the episode page for supplementary materials.

On this episode of The Insightful Leader podcast, two seasoned entrepreneurs share wisdom from the trenches.

On this episode of The Insightful Leader podcast: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.

On this episode of The Insightful Leader: When Boston Public Schools looked to algorithms to solve equity issues and save money, it ran into a roadblock—the complicated lives of parents and students.

This week, an episode from the archives: It’s not enough to be good at your job. On this episode of The Insightful Leader, learn how to develop the gravitas that commands attention and respect.

In this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.

On our first episode of Ask Insight, we learn that changing the status quo will take self-reflection and time.

On this episode of The Insightful Leader, we learn why it’s not always as simple as handing out a performance bonus.

Introducing Insight Unpacked, Season 2: American Healthcare and Its Web of Misaligned Incentives

If you lived in the nineteenth century, and you got sick, it was bad news. Simple urinary tract infections were deadly. Appendicitis killed you. And Syphilis might leave you without a nose.

Thanks to modern medicine, this is pretty unimaginable today. And if you live in the United States, you know that we pay handsomely for the privilege. But why do we pay more than any other country?

Welcome to Insight Unpacked—the series where our faculty break down a complex business topic. And boy do we have one for you this season: American healthcare and its web of misaligned incentives.

And we’re gonna get really familiar with the things that motivate this system’s biggest players. Those players? Hospital systems, doctors, health-insurance companies, pharmaceuticals, and patients.

So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting June 24. 

In the second episode of our two-part series, former NSA director Mike Rogers discusses what to do if your defensive tactics have failed and your network is exposed.

In the first episode of our two-part series, former NSA director Mike Rogers shares strategies for protecting your organization from a cyberattack.

Zoom doesn't have to be a drag. On this episode of The Insightful Leader, we discuss some rules of the road.

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.