The Insiders – Details, episodes & analysis

Podcast details

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The Insiders

durhamlane

Business

Frequency: 1 episode/29d. Total Eps: 46

Get the inside track on how to deliver success in qualified lead generation and sales conversion strategies. Join The Insiders for compelling interviews with today’s thought leaders in sales and marketing. Industry insight. Inspirational perspectives. Inside your world.

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Apple Podcasts

🇩🇪 Germany - marketing
05/01/2026
#58
🇬🇧 Great Britain - marketing
01/05/2025
#93

Spotify

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https://www.amazon.co.uk/28-Bag-Sprouts-Storytelling-Impact/dp/1399978268
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RSS feed quality

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Score global : 48%

Publication history

Monthly episode publishing history over the past years.

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Making Marketing a Revenue Center: From “Colouring Book” to “Check book”

Season 4 · Episode 2

Wednesday, April 30, 2025 • Duration 39:00

In this episode, Lisa Eaton passionately shares that marketing has evolved from the "colouring-in department" to a crucial growth engine. Once seen as a cost center, marketing is now as essential as sales in driving business success. Lisa explains how marketers must embrace commercial strategy, focus on proven tactics, and measure ROI to make a real impact. Forget busy work—today’s market demands strategic, revenue-driven marketers who can drive customer acquisition and brand growth. This episode is a must-listen for marketers looking to level up and prove their worth.

Tune in for insights on building a high-performing, integrated sales and marketing strategy. Subscribe to The Insiders and explore durhamlane’s “Selling at a Higher Level” methodology.

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com.

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Getting More From Marketing | Mark Green

Season 4 · Episode 1

Friday, February 14, 2025 • Duration 30:56

Discover how aligning sales and marketing can drive business success and create a seamless revenue team. In this episode, Mark Green, EMEA VP at Domo, joins Richard Lane to discuss:

The role of consistency, collaboration, and data-driven decision-making in uniting sales and marketing.
How marketing has evolved beyond lead generation to influence customer retention, renewals, and growth.
The shift towards adoption marketing and the impact of AI-driven tools in optimising decision-making.
The transformation of content strategy and events, with a focus on tailored, persona-driven engagement.
The future of B2B marketing, including the rise of Account-Based Marketing (ABM), predictive analytics, and Revenue Operations (RevOps).

Tune in for insights on building a high-performing, integrated sales and marketing strategy. Subscribe to The Insiders and explore durhamlane’s “Selling at a Higher Level” methodology.

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com.

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B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024 | Zsuzsanna Blau

Season 2 · Episode 6

Tuesday, December 12, 2023 • Duration 26:24

Marketing budgets are shrinking – so trying to do more with less is on the to-do list for all marketing leaders. In this episode, Zsuzsanna Blau (Global Head of Digital Demand and Campaigns at Nokia) shares her thoughts on:

Navigating the challenges of B2B inflation
Strategies for optimising marketing budgets
Customer retention vs customer acquisition
The impact of generative AI tools on the marketing landscape

“There are more channels, more content, more touch points, more stakeholders – and the same or less resources to do all this. B2B inflation is real. It takes more to win.” - Zsuzsanna Blau

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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Navigating Disruption during Digital Transformation | Paul Stevens

Season 2 · Episode 5

Friday, November 24, 2023 • Duration 28:05

The world of healthcare technology is evolving fast, and with it comes disruption, obstacles to navigate – but also opportunity. In this episode, Paul Stevens (Director of Digital Health at OMRON Healthcare) shares his thoughts on:

The challenge of leading through disruption
Balancing tradition with innovation
Defending your market position
Transitioning skills from manufacturing to software

"Know what you do well and find others to do the things that you don't do well. Or to help you to grow capabilities that may become core to you in the future." - Paul Stevens

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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Unlocking the Power of Marsales Alignment | Antti Nykänen

Season 2 · Episode 4

Friday, November 10, 2023 • Duration 24:05

Achieving marsales alignment is a perennial problem for marketing and sales leaders, which Antti Nykänen (Head of Marketing, Infrastructure at AFRY) has tackled head on. In this episode, Antti shares his thoughts on:

The three barriers to marsales alignment
How to build a strong connection between marketing and sales
What not to do concerning marketing tech tools
Installing a selling culture in project focused organisations

“Marketing becoming more digital is a great development - topics like ROI, and the value of MQLs, it’s becoming actually possible to measure all this, which wasn’t possible 10 years ago.” - Antti Nykänen

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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Exploring an Evolving Marketing Landscape | Paul Gowans

Season 2 · Episode 3

Friday, October 27, 2023 • Duration 26:17

Demand generation and lead generation - where does one end, and the other begin? Turns out it’s not quite so cut and dry. In this episode, Paul Gowans (Global Director Regional and Channel Marketing at VIAVI Solutions) shares his thoughts on:

The evolving buyer journey
The challenge of demand generation
Tailoring campaigns to market maturity
Geographic variation in market dynamics
The role of data and analytics

“Data-led marketing is like a flywheel. It’s really difficult to get going, and get that momentum – it’s hard! But once that thing starts spinning, you get results and it moves at a faster pace. So look at the data – the data’s telling you something.” – Paul Gowans

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.co.uk.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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The Birth of an Industrial Data Solution | Richard Jeffers

Season 2 · Episode 2

Friday, October 13, 2023 • Duration 27:24

In a journey from the brewing industry, to becoming a pioneer of industrial data solutions, Richard Jeffers (Founder and MD, RS Industria) joins us on an episode of The Insiders to share his insights on:

Navigating complex sales cycles
The power of the RS brand
Contrasting product vs solution selling
Addressing strategic alignment issues

“You’ve got to have an intimate understanding of the customers jobs, pains and gains. Make sure that your solution is addressing those, and not just turning up and talking about….stuff.” – Richard Jeffers.

Richard shares his experience – plus actionable insights – alongside host Richard Lane, Co-Founder and CCO of revenue acceleration agency, durhamlane.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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Finding (and Capturing) The Perfect Lead | Karen Kulinski

Season 2 · Episode 1

Friday, September 29, 2023 • Duration 21:23

Capturing the perfect lead - it's an achievement any marketer worth their salt aspires to, and one that’s superseded only by that perfect lead becoming a revenue-generating customer. But how do you actually achieve that? In this episode, Karen Kulinski (EMEA Marketing and Communications Director at ADLINK) shares her thoughts on:

Crafting personalised paths to conversion
Harmonising marketing and sales efforts
How to harness MarTech for maximum impact
Steering clear of common lead gen pitfalls

“Empower teams to use technology as an enabler - and achieve the goals by keeping the customer experience at the forefront.” - Karen Kulinski

Karen shares her experience – plus actionable takeaways – with host Richard Lane, Co-Founder and Chief Commercial Officer of revenue acceleration agency, durhamlane.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

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Jedd Williams (Head of Global Sales Acceleration at Poly) talks about how to integrate successful alliance partnerships into your sales strategy

Episode 24

Friday, April 21, 2023 • Duration 28:41

On episode 24 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine talk to Jedd Williams (Head of Global Sales Acceleration at Poly) about his experience using B2B alliance partnerships and co-selling framework, and how customer needs have changed since working from home has become more prevalent. Jedd also discusses: How sales acceleration can drive revenue across broader organisations, the importance of collaboration across and within businesses, and how to scale your renewal rates by focusing on your product/service.

"We make sure that we're maximising the the size of the opportunity and getting the customer what they need early on in the process."

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Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches.

Episode 23

Tuesday, April 11, 2023 • Duration 37:41

On episode 23 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine chat with Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) about how marketing fundamentals play a key role in creating successful global product launches, and the influence they have on the buyer journey. Jamie also discusses: Key considerations when implementing a global product launch, B2B vs B2C buyer mindset, and how tracking the right metrics and intergration of commercial functions can benefit business.

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The Insiders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Insiders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

LinkedIn3

Amazon1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

LinkedIn3

Amazon1