The Insatiable Appetite

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Cultural demand forecasting: the key to innovative problem solving

Episode 172

Tuesday, June 18, 2024 • Duration 26:30

One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?

In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.

Download the free white paper: The Case for Cultural Demand Forecasting

Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks.

The Case for Cultural Demand Forecasting explores the secrets to success.

Download white paper

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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Inside the 2024 food shopping landscape with FMI — The Food Industry Association

Episode 171

Wednesday, June 5, 2024 • Duration 32:23

This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:

Why we might be witnessing “the end of the primary shopper”
How shopper habits and sentiments have shifted (or stayed the same) as inflation persists
What is driving shifts in the variety of stores shopped, and why the supermarket still reigns supreme
How the shoppers’ evolving understanding of value impacts it all

About the report

FMI's U.S. Grocery Shopper Trends 2024 series helps food and beverage industry professionals gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. It explores shoppers’ weekly spend, primary store choice, engagement with emerging dimensions of value and more.

Explore the report

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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U.S. Grocery Shopper Trends: Highlights from 2023 and Expectations for 2024

Episode 162

Wednesday, January 31, 2024 • Duration 25:37

This week we’re joined by Steve Markenson from FMI, The Food Industry Association, to discuss FMI’s ongoing work monitoring shopper attitudes and behaviors, plus a sneak peek of key findings from its latest wave of tracking:

How have shopper concerns with food inflation evolved as of the end of 2023?
How do shoppers feel about the year ahead, and what are their personal ambitions?
What exposure have American adults had to AI-enabled tools like ChatGPT, and how do they want to incorporate new tools for personalization into their food lives?

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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Consumers Continuing to Cope and Adapt to the Realities of the Impact of COVID-19

Episode 72

Thursday, November 12, 2020 • Duration 10:47

Listen in as Steve Markenson, FMI Research Director and Hartman Group CEO Laurie Demeritt discuss highlights from the latest FMI Grocery Shopper Trends COVID-19 Tracker: Topics range from changes in grocery shopping and eating to plans for the holidays.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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The Rise of Fresh Vending and Contact-Free Food Procurement

Episode 71

Thursday, November 5, 2020 • Duration 16:11

The pandemic has accelerated interest in contact-free fresh and premium vending. From meat to pizza and everything in between, find out what opportunities our analysts think exist for convenient high-quality fresh foods sold from a really small footprint.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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Damn the Pandemic, Bring on the Holidays!

Episode 70

Thursday, October 29, 2020 • Duration 06:29

Hoping to keep traditions alive, consumers are looking forward to the holiday season: Yet, weary of dealing with the health and safety risks of COVID-19, how will they adapt their celebrations for Halloween, Thanksgiving and the December holidays?

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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COVID-19’s Impact on Eating – Summer 2020 vs Spring 2020

Episode 69

Wednesday, October 21, 2020 • Duration 10:33

As tracked by our Eating Occasions Compass database, from eating out to shopping, cooking and eating at home, the pandemic has impacted food behavior. In this podcast, our analysts compare spring 2020 findings to newly analyzed summer 2020 behaviors.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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A Longitudinal Perspective on The Hartman Group's Research

Episode 68

Thursday, October 15, 2020 • Duration 23:07

What's behind the unique Hartman Group drive to interpret a changing consumer culture? Two long-time Hartman experts discuss the foundations of a company dedicated to unwinding consumer behavior using curiosity and provocative thinking.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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Highlights from Hartman’s Food Sourcing in America July/August 2020 Report

Episode 67

Friday, October 9, 2020 • Duration 10:31

COVID-19 has shifted food shopping behavior toward efficiency and safety, but consumers continue to rely on a broad range of retail channels. In this podcast, our analysts discuss highlights from our new Food Sourcing in America 2020 report.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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Snacking 2020: New Study Launches

Episode 66

Thursday, September 24, 2020 • Duration 09:47

Rooted in changing eating behavior, consumers love to snack and are expecting more from snacks than ever before. In this podcast our analysts discuss our previous research in snacking and where our new Snacking 2020 study might go.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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The Insatiable Appetite – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Insatiable Appetite – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other46

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other46