Kim Anderson, Director of Business Development and Sales and Marketing at NewTree Fruit, joins The Ingredient Marketing Podcast to talk about how a patented sugar-removal process is opening up new formulation possibilities for B2B food and beverage brands.
With NewTree Fruit's breakthrough technology — removing 100% of the sugar from fruit juice while keeping the full nutrient profile intact — Kim shares how the company helps R&D teams, brand marketers, and procurement leaders move from "we can't use fruit juice because of the sugar" to clean-label, nutrient-dense formulations without compromise.
In this conversation, Jake and Kim cover:
• How NewTree Fruit's patented process works — and why it unlocks categories that couldn't use fruit juice before
• The applications winning right now: canned cocktails, beer, fruit snacks, baked goods, and acidified dairy
• How deals actually start — flavor houses, beverage developers, and the sweetener partner that opens doors
• Why prototyping (not just samples) is the secret weapon for closing B2B ingredient deals
• The growth playbook: LinkedIn, targeted PR, trade shows like the Beverage Forum, and platforms like Keychain
• What's next: a 10x capacity expansion, a 2.0 reduced-sugar puree line, and new facilities on the East Coast and Europe
Whether you're a B2B ingredient supplier trying to break into new categories, a brand formulator looking for clean-label solutions, or a marketing leader trying to reach decision-makers in the food and beverage industry, this episode is packed with practical takeaways.
🔗 Connect with Kim Anderson / NewTree Fruit: newtreefruit.com
🔗 Connect with Jake Oliver / Blueprint Digital: blueprintdigital.com
If you would like to chat with us about your marketing needs, grab some time on our calendar: https://blueprintdigital.com/contact/
