The Authority Marketing Platform for Financial Advisors. Built for advisors who want to be known for what they're already great at.
Influential Advisor Media helps financial advisors build visibility, attract better clients, and grow through authority rather than cold outreach. If you've spent years developing real expertise and you're frustrated that the right people don't know you exist, this podcast is for you.
Influential Advisor Media was founded by Paul G. McManus, host of The Influential Advisor Podcast and creator of The Authority Operating System. Our team has worked with more than 500 financial advisors and helped them generate over $100 million in results through authority marketing.
Subscribe if you're a financial advisor who is done being the best-kept secret in your market.
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092: From Fragile to Anti-Fragile: How to Become a Better Investor in Retirement
Thursday, December 4, 2025 • Duration 40:49
Joseph Falbo has spent 30 years helping people navigate retirement, from the 1999 tech boom through COVID and beyond. In this episode, we explore his concept of the "functional retirement advisor" and why modern retirement demands a completely different approach than what worked for previous generations.
About Joseph Falbo
Joseph is the founder of Falbo Wealth and Amazon #1 bestselling author of Retirement Success: Hiring Your Functional Retirement Advisor. After starting his career at a penny stock firm (think Wolf of Wall Street), he committed to doing things the right way, completing Merrill Lynch's two-year training program before spending 14 years in the corporate world. He launched his own practice in 2009.
Key Topics Covered
The conversation opens with Joseph's investor framework: fragile, resilient, and anti-fragile investors. Most people think they're good investors until an extended bear market hits during retirement—when they're pulling money out rather than adding to it.
Joseph explains why he created the term "functional retirement advisor," drawing parallels to functional medicine doctors who take a comprehensive approach rather than writing quick prescriptions. A functional advisor starts with a plan, not a product, and uses exercises like George Kinder's three questions to help clients define what retirement success actually means to them.
The episode covers critical shifts in modern retirement: lifespans extending from 15-year to 30-year retirements, the disappearance of pensions, inflation eating away at purchasing power, and why 401(k)s shifted all the risk onto individuals without providing financial education.
Joseph shares client stories including a couple who started working with him at 62 with all their money in the bank, and how the planning process helped them retire successfully. He also discusses the dangers of being laser-focused on products (like tax-deferred REITs) without first understanding the full financial picture.
091: Find Stories So Powerful Your Clients Can't Help But Share Them | Financial Advisor Book Writing Webinar
Wednesday, October 1, 2025 • Duration 33:35
In this transformative webinar, Paul and Gabe McManus reveal why your most powerful marketing assets—your client transformation stories—are trapped in your head, and exactly how to turn them into a book that builds your practice.
What You'll Discover:
The "You have my faith" story that made Gabe triple his life insurance immediately
Why Steven's Target bag story about throw pillows made Paul hire him as his financial advisor
How Bernd went from "I'm just a numbers guy" to writing a book about Antarctica and retirement planning
Morgan's journey from "I'm not a storyteller" to booking the largest podcast in her industry
The 2-minute phone technique that captures million-dollar stories after every client meeting
Key Takeaways:
Why saying "I have lots of stories" means you have zero usable stories
The "Greatest Hits" framework for developing repeatable, powerful stories
How to go from blank page to published author in 6-12 weeks (without writing)
Paul and Gabe McManus have helped 500 financial advisors generate $100 million in fees and commissions through strategic storytelling and book authorship. Paul's own book landed him on Michael Kitces' Financial Advisor Success podcast, doubling his business in one year.
Perfect for: Financial advisors who know they should write a book but don't know where to start, aren't "writers," or think their stories aren't interesting enough.
Contact: Gabe McManus gabe@moreclientsmorefun.com to learn more about our author programs.
082: The Wealth Builder: Essential Strategies for Business Owners, Entrepreneurs, and High-Achievers with Paul Cook
Tuesday, May 27, 2025 • Duration 32:35
Episode Summary:
Many entrepreneurs focus intensely on growing their businesses while neglecting personal financial security. Paul Cook, a veteran insurance professional with decades of experience, reveals how life insurance can serve as more than just death benefit protection - it can provide tax-free retirement income, emergency liquidity, and protection from market volatility. Drawing from real-world stories of families he's helped through tragedies and business owners who've faced unexpected challenges, Paul demonstrates how proper financial protection strategies can make the difference between financial security and disaster.
About the Guest:
Paul Cook began his career with Metropolitan Life in West Virginia, working with anyone who would meet with him. Over his decades-long career, he's specialized in helping business owners and entrepreneurs who wear multiple hats - managing their businesses, employees, and families. Paul has delivered both life insurance benefits to grieving families and witnessed the consequences when people were inadequately protected.
Key Concepts Explained:
Life Insurance as Wealth Building: Paul advocates viewing life insurance beyond just death benefits. Properly structured policies can provide tax-free retirement income, emergency access to cash, and wealth accumulation without market risk. Unlike traditional retirement accounts, life insurance offers flexibility in when and how much to withdraw without government penalties.
Tax Efficiency vs. Tax Deferral: Paul contrasts traditional retirement planning (401(k)s, IRAs) with life insurance strategies. While traditional accounts offer immediate tax deductions, they create future tax liabilities on larger sums. Life insurance provides tax-free growth and distributions, giving policyholders more control.
Business Owner Vulnerabilities: Paul emphasizes that business owners often have their entire financial identity tied to their companies. External factors like competition, tariffs, or mismanagement can destroy business value. Life insurance provides independent wealth accumulation unencumbered by business risks.
081: Beyond Money Management: The Value of Personal Connection in Financial Advising with Urban Adams
Wednesday, May 21, 2025 • Duration 28:14
Episode Summary:
In a world dominated by digital platforms, Urban Adams offers a refreshingly human approach to financial advising. With 25 years in the industry and a philosophy grounded in stoicism, Urban helps clients balance enjoying the present while planning for the future. His new book, "Wealth Your Way," challenges traditional mindsets about wealth accumulation, advocating instead for an intentional, values-driven approach. Urban shares how he applies stoic principles to help clients navigate financial uncertainty, why he maintains a high-touch service model in the digital age, and how his experience as a father of three daughters has shaped his approach to serving women clients. From comprehensive planning strategies to emotional decision-making during market volatility, Urban offers insights that emphasize the human side of financial advising.
About the Guest:
Urban Adams entered the financial industry in 1999, just before Y2K. After spending years in back-office operations for a large broker-dealer, he launched his own practice 13 years ago. Based in the Phoenix area, Urban serves clients across all U.S. time zones and has acquired two practices from retiring advisors, both of whom were women.
Key Concepts Explained:
Stoicism in Financial Planning: Urban applies stoic principles to help clients embrace financial uncertainty. Rather than fearing market volatility or unknown lifespans, he encourages clients to make peace with ambiguity while making intentional choices about their resources.
Present vs. Future Balance: One of Urban's core philosophies challenges the "unending accumulation of wealth" mindset. He shares a poignant story about clients who took a European vacation he helped plan, only for one spouse to pass away unexpectedly six months later - reinforcing the importance of not endlessly deferring life experiences.
Comprehensive Financial Planning: Urban defines this as going beyond investment management to include tax planning (current and future), estate planning, risk management (life and long-term care insurance), and income planning (Social Security and pensions). He notes that focusing solely on investments is like planning a trip without considering the mode of transportation or timeframe.
080: [Introduction] Book Marketing for Financial Advisors: Transform Your Book Into a Million-Dollar Client Attraction System by Paul G. McManus
079: Words That Win: Turning Financial Expertise into Client-Attracting Language with Hillary Gale
Wednesday, May 14, 2025 • Duration 38:01
Episode Summary:
There's a significant gap affecting nearly every financial advisor: the disconnect between their expertise & their ability to communicate it in a way that resonates with prospects. Hillary Gale, a former linguistics professor turned copywriting expert, shares insights on how advisors can transform their marketing through better messaging. She reveals strategies for identifying language that connects, having conversations that convert, and creating content that actually brings in business. From conducting "voice of client" research to crafting compelling lead magnets, Hillary provides practical frameworks for advisors to stand out in a crowded marketplace.
About the Guest:
Hillary Gale founded Moneta Copy & Content after transitioning from academia, where she earned degrees in applied linguistics & taught university-level writing courses. Her background in teaching freshman writing classes gave her valuable insights into writing for specific audiences, which she now applies to help financial advisors craft messaging that resonates with their ideal clients.
Key Concepts Explained:
Voice of Client Research: Hillary recommends asking strategic questions to potential clients (not just existing ones) to understand how they talk about their financial anxieties, goals, & what they want in an advisor relationship. These insights can then be threaded into marketing copy for more powerful connection.
Beyond Demographics to Psychographics: Instead of just targeting "pre-retirees with $X in assets," Hillary suggests niching down based on personality characteristics, life visions, or specific goals. This approach helps advisors stand out & attract clients they genuinely enjoy working with.
The "Blue Ocean" Opportunity: Hillary discusses how to move beyond the crowded "red ocean" where most advisors compete for the same clients, to find unique positioning that connects with specific audiences. She cautions against arbitrarily selecting niches (like "medical professionals") without a genuine connection or expertise.
E-Books as Lead Magnets: Hillary explains how e-books (typically under 50 pages) can serve as powerful lead generation tools when they include interactive elements like worksheets or action items. She views them as complementary to physical books rather than replacements, with e-books being free entry points & physical books offering deeper engagement.
078: Building a Values-Driven Advisory Practice with Morgan Nichols
Sunday, May 11, 2025 • Duration 40:21
Episode Summary:
Many financial advisors find their practices increasingly transactional despite their best efforts. In this conversation, Morgan Nichols unpacks how she's pioneered an approach that puts values at the center, creating what she calls "simultaneous multi-generational success" - a practice that serves clients across generations while developing advisors across generations too. Morgan shares practical steps to building a values-driven practice that nurtures deep client relationships, attracts like-minded advisors, and creates fulfillment that transcends financial success.
About the Guest:
Morgan Nichols comes from a family of financial advisors - both her parents and father-in-law are in the industry. She started in corporate America before joining her father-in-law's practice, learning valuable lessons about integrity and building client respect. She rebranded to Life Branch Wealth Partners in April 2024 to better reflect her values-driven approach.
The Five Core Values of Life Branch Wealth:
1. Responsive: Being proactive and client-focused in an age of instant gratification
2. Dependable: Providing clear insight and consistent, informed advice that builds trust
3. Trustworthy: Maintaining honesty and integrity in all client and team interactions
4. Empowering: Helping clients feel confident while encouraging team members to own their responsibilities
5. Team-Oriented: Leveraging collaborative expertise for the benefit of clients
Key Concepts Explained:
Simultaneous Multi-Generational Success: Life Branch's approach to serving multiple generations of clients while developing multiple generations of advisors. This creates sustainability and ensures clients have advisors who can serve them for decades.
Beyond Transactional Relationships: Morgan emphasizes comprehensive planning rather than product sales, creating trust that withstands market volatility and uncertainty. This approach focuses on understanding clients' personal values, emotions, and life goals beyond just portfolios.
077: Beyond Break Even: Mastering Social Security Strategies with Russ Gaiser and Mike Hoeflich
Friday, May 9, 2025 • Duration 48:17
Episode Summary:
In today's episode, Russ and Mike unpack their insightful five-pillars framework for Social Security optimization and reveal strategies that could help maximize retirement benefits. With pensions disappearing and Social Security representing 30-50% of retirement income for many Americans, making the right claiming decision is crucial. The authors highlight a startling reality: 80% of men die married while 80% of women die single, yet most claiming strategies overlook this fact. Their approach moves beyond simple break-even analysis to consider timing, taxation, coordination, longevity, and legacy planning. They also discuss the hidden danger of "dollar cost ravaging" and share their "Solve for Zero" strategy to potentially eliminate federal taxes in retirement.
About the Guests:
Mike Hoeflich is a career changer who worked as a systems analyst, then in human resources and trust plans administration before becoming a teacher. He's now in his 10th year as a certified Social Security claiming strategies specialist helping people with retirement income planning.
Russ Gaiser spent nearly nine years on active duty in the Air Force as a surgical tech, then seven years as a healthcare administrator before transitioning to financial planning during COVID. He's in his fourth year specializing in retirement planning and social security optimization.
The Five Pillars of Social Security Optimization:
1. Timing: Considers survivor benefits, inflation protection, and integration with other retirement assets
2. Taxation: Examines how benefits are taxed federally and by state, and strategies to manage tax brackets
3. Coordination: Addresses spousal benefits and healthcare cost planning
4. Longevity: Mitigates inflation risk and market risk for long-term income security
5. Legacy: Focuses on increasing excess capital for charitable giving and passing wealth to heirs
Key Concepts Explained:
Dollar Cost Ravaging: Unlike dollar cost averaging during the accumulation phase, retirees face "sequence of returns risk" when they start withdrawing money. The order in which market returns occur matters significantly during retirement, and can ravage portfolios if withdrawals continue during market downturns.
076: Intentional Legacy: Aligning Wealth and Values Across Generations
Tuesday, May 6, 2025 • Duration 47:09
This episode features an in-depth conversation with Morgan Nichols and Kelly Bays, financial advisors at Ameriprise and co-authors of the new book "Intentional Legacy." The discussion explores how legacy isn't something you plan for at the end of life, but something you live every day through your financial decisions, family interactions, and the values you demonstrate and pass on to future generations.
Guest Information
Morgan Nichols: Financial advisor at Ameriprise for 10 years, comes from a family of financial advisors
Kelly Bays: Financial advisor at Ameriprise for 19 years, joined the profession after discovering her passion for teaching others about finances
Key Topics Discussed
1. What is Intentional Legacy?
Legacy isn't just what you leave behind when you're gone
It's how you teach children about money, balance enjoying today while preparing for tomorrow
It's the values that guide your everyday financial decisions
2. Aligning Financial Decisions with Personal Values
Both advisors help clients identify their top five personal values
They customize financial plans based on these values rather than using a "cookie-cutter" approach
Example: Creating flexibility for a client who values adventure over traditional retirement
3. Value Exercises with Clients
Use card exercises to help clients identify and prioritize their personal values
Help couples discover where their values align and differ
Create financial plans that honor these values for both today and tomorrow
4. Teaching Children About Money
Morgan's experience earning an allowance with chore charts
Kelly's experience with the three-jar approach (quick cash, long-term savings, "taxes" for family vacations)
Importance of being intentional about teaching financial lessons, regardless of method
5. Breaking the Three-Generation Wealth Cycle
075: The Personal CFO Revolution: Interview with Bestselling Author Erik Brenner
Friday, May 2, 2025 • Duration 33:11
In this episode of The Influential Advisor podcast, host Paul interviews Erik Brenner, founder of Hilltop Wealth and Tax Solutions with 32 years of experience in wealth management. Erik discusses his innovative "Personal CFO" model that brings comprehensive financial services under one roof, including integrated tax planning and wealth management. The conversation explores how this approach can transform retirement planning for successful individuals by breaking down traditional silos in financial services and providing family office-level services to non-ultra-wealthy clients.
Guest Bio
Erik Brenner is the founder of Hilltop Wealth and Tax Solutions, an independent registered investment advisory firm. With 32 years of experience in the financial services industry, Erik built his practice after growing up in a family business in the aftermarket automotive industry. He specializes in providing comprehensive wealth management services that integrate tax planning, investment management, and estate planning under one roof.
The Personal CFO Model
How the model differs from traditional financial advising by combining multiple services under one roof
The importance of integrating tax planning with wealth management
How this approach provides family office benefits to clients who aren't ultra-wealthy
Why coordination between financial professionals is crucial for optimal outcomes
Five Critical Retirement Decisions
Timing Your Retirement
Financial implications of retiring earlier or later
Balancing emotional readiness with financial preparedness
Benefits of working longer during highest earning years
Social Security Claiming Strategies
Why "it's not grandma's Social Security anymore"
How couples can maximize benefits through coordinated claiming strategies
Consideration of life expectancy, health history, and age differences between spouses
Tax implications of Social Security benefits (15% may be tax-free)
Distribution Strategy
Importance of tax-efficient withdrawals from retirement accounts
Professional Persistence: Paul's approach involves being "professionally patient" - educating clients about risks and opportunities without harassment or pressure. He uses real stories to illustrate consequences of both action and inaction.
Practical Applications:
Term Insurance Foundation: For those hesitant about permanent coverage, Paul recommends starting with inexpensive term insurance while healthy, with conversion options for future permanent coverage without medical underwriting.
Business Succession Planning: Life insurance can fund buy-sell agreements, providing liquidity when business partners die or retire. Paul shares a tragic example of a family business that spent $70,000 in legal fees that could have been avoided with proper planning.
Estate Liquidity: Life insurance provides immediate cash to pay estate taxes and preserve family businesses and assets that might otherwise need to be sold.
Real-World Impact Stories:
Paul shares powerful examples: a plumber who initially resisted buying coverage but died of a heart attack one year later; a divorced nurse whose policy provided education funds when she died in a house fire; and a business owner who reduced coverage six months before dying.
High-Touch Approach: Urban differentiates himself by being exceptionally accessible - answering his own phone during business hours and being willing to assist with decisions beyond strict financial matters. He's helped clients shop for electronics, asked tough questions about real estate transactions, and even supported widowed clients navigating the dating world.
Practical Takeaways:
Emotional Decision-Making: Urban prepares clients for market downturns at the beginning of relationships, telling them exactly what questions he'll ask when markets decline. This proactive approach helped his clients stay invested during COVID-19 market drops.
Tax Planning Strategy: Rather than focusing solely on current tax situations, Urban helps clients build tax-free wealth through Roth contributions and conversions. He explains to clients that a million-dollar traditional IRA isn't truly worth a million after taxes are considered.
Gender-Inclusive Advising: Drawing from his experience raising three daughters and coaching female athletes, Urban ensures both partners in couples are equally engaged in financial discussions. He also emphasizes helping clients (particularly women) achieve financial independence.
Gather Client Language: Incorporate questions into your discovery & onboarding process to collect prospects' exact language around their financial concerns. Hillary suggests asking "Why did you reach out to me right now?" during call booking to gather valuable insights.
Move from "Me" to "You" Perspective: Avoid promoting services from your perspective ("why you need life insurance"). Instead, lead with client perspectives, pains, & desires using their language, then connect solutions back to your services.
Find Your Natural Audience: For podcast guest appearances, look beyond financial shows to podcasts where your ideal clients gather. Hillary shares an example of an advisor who works with first responders appearing on firefighter podcasts about wellness topics.
Compliance Workarounds: Most compliance concerns can be addressed with simple word substitutions (like "pursue" instead of "achieve") or by focusing on storytelling approaches rather than promissory language.
Values-Aligned Advisor Recruitment: Morgan looks beyond technical skills to find advisors with purpose, integrity, work ethic, and a desire to make a positive impact. She seeks those who think long-term and are committed to stewardship rather than focusing primarily on payout rates.
Navigating Client Transitions:
Morgan trains her team to help clients through major life transitions, particularly retirement. She emphasizes that retirement isn't just a financial milestone but an emotional one that affects identity. Her advisors help clients address questions like "Who am I without my job?" and consider practical aspects like retirement timing (avoiding retirement at the beginning of Chicago winters).
Questions for Advisors to Consider:
For advisors wondering if they're in the right practice environment:
Are you still learning and growing?
Do you have a collaborative environment where you can lean on peers during challenging times?
Have you planned for what will happen to your clients if you retire or face health challenges?
Do you enjoy running the business side, or would you prefer focusing on being an advisor?
Solve for Zero Strategy: A method to determine how much additional income (from part-time work, IRA distributions, dividends, etc.) you can have alongside Social Security benefits while still maintaining zero federal tax liability.
Client Success Story:
Russ shared a story about a 67-year-old client who discovered she was eligible for survivor benefits from her ex-spouse who had passed away. This revelation resulted in approximately $61,000 in benefits that she could pass on to her children as a legacy from their father.
Get the Book:
Readers can download a free ebook and audio version of "Beyond Break Even" at beyondbreakevenbook.com
Connect with the Authors:
For a complimentary retirement income stress test, call 1-888-280-PLAN.
How to break this cycle through communication and value-sharing
6. The Sandwich Generation
Strategies for those supporting both aging parents and children simultaneously
Importance of self-care and avoiding burnout
Delegating the "mental load" across siblings or family members
Creating clear plans with parents about care preferences before crisis moments
7. Wealth as an Amplifier
Money doesn't change who you are fundamentally—it amplifies existing traits
Reframing money as a tool rather than a goal
How greater wealth can allow naturally generous people to increase their impact
8. Emotional Aspects of Retirement
Planning beyond the numbers to address the emotional transition
The importance of "retiring to something" rather than just away from work
Replacing the purpose, social connections, and sense of accomplishment that work provides
Closing Thoughts
The authors emphasize that creating an intentional legacy isn't just for end-of-life planning—it's about making mindful choices throughout your life journey. Their book aims to help readers make financial decisions that align with their core values, creating meaningful impact for themselves and future generations.
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