Explore every episode of the podcast The iGaming Leader

In this episode of the iGaming Leader Podcast, Leo sits down with Michael Baker-Mosley, ex-Head of Brand at Kambi, ex-CMO at iGP, and one of the most respected B2B marketing minds in iGaming.

Michael pulls back the curtain on what it actually takes to step into a CMO role unprepared, why most B2B marketing in this industry is renting its audience rather than building one, and what happens when a leader has to let go of the people they hired and believed in. 

The conversation covers the art of hiring outside the industry, why picking a nemesis is a legitimate market entry strategy, the real ROI of brand, and the moment Michael went ballistic on his first holiday in years over a PR piece that was never meant to go live.

Guest Bio

Michael Baker-Mosley is a senior marketing leader and consultant with over a decade of experience across B2B technology, iGaming, and brand strategy.

He spent five years at Kambi, rising to Head of Brand Marketing, before joining iGP as CMO in January 2024, where he led the brand, PR, events, and product marketing functions through a period of significant growth and restructuring. He is widely cited as one of the most influential B2B marketers in the iGaming industry and serves as an Ambassador for the iGaming Leader Mastermind.

Key Topics Discussed

00:00 – From the smoking area at SBC Lisbon to the iGaming Leader: who Michael is now vs. then.
02:00 – The gap nobody prepares you for: the step up from head of to C-level.
05:00 – "We promote people who are good at their job. And we might get a shit manager."
09:00 – The best hire Michael ever made: a risk manager from Amazon with nine months of events experience.
12:00 – Two-thirds of marketers have never had formal training. What that actually means for the industry.
18:00 – Delegation gone wrong: the PR piece that went live on the first day of his holiday.
24:00 – Letting people go: why it is never just business, and why it should not be.
28:00 – The human cost of redundancy when the team was genuinely performing.
31:00 – Picking a nemesis: why having a competitor with 45 people in their B2B marketing team was a gift.
34:00 – Rented audience vs. owned brand: the most expensive mistake in B2B marketing.
38:00 – Why SEO, paid media, and affiliate are all forms of renting someone else's audience.
41:00 – The ROI of brand: why CFOs get it wrong and CMOs let them.
44:00 – What Michael would tell his earlier self on day one of the CMO role.
46:00 – Why Michael became an Ambassador for the iGaming Leader.

Memorable Quotes

"We promote people who are good at their job. And actually it's so wrong for so many people, because you lose somebody who's good at their job and you might get a shit manager as well."

"The best hire I made in my marketing team was a risk manager from Amazon. Outside the industry. Had about nine months of event management experience."

"Two-thirds of marketers have never had any formal training. I've hired a risk manager from Amazon, but it's true."

"I wasn't asking for people's opinions of whether or not I should be calm. It was too late. My mistake was to go ballistic."

"You as a leader always have to remember: it's not about you. 'I feel bad. I hope you...' It's not about you, is it? It's about them."

"If you're looking to enter a market, picking a nemesis is a great way to do it. One of our competitors had 45 people in their B2B marketing team. Ten to one outspending us. And we would find ways to subtly mock them at any opportunity."

"To build long-term value for a business, marketing needs to be building brand, building its own audience, owning the audience itself. Everything else is rented."

Key Takeaways

The Promotion Trap: Promoting the best performer into management is one of the most common and costly mistakes in iGaming. You lose a high performer and risk gaining a poor manager. The skills that make someone exceptional at a job are rarely the same skills that make someone exceptional at leading others who do it.

Hire for Your Weaknesses: The best hire Michael made was a risk manager from Amazon with nine months of events experience. She became one of the best hires of his career. Hiring outside the industry and outside your own strengths creates the depth of capability that frees a leader to operate at a strategic level.

Rented Audience vs. Owned Brand: Paid media, affiliates, SEO, and editorial placements are all rented. When the algorithm changes, the spend stops, or the platform shifts, the audience disappears with it. The only durable asset in marketing is a brand that people seek out directly. That is what separates market leaders from permanent bit players.

Picking a Nemesis: Entering a competitive B2B market without positioning is invisible. Identifying a well-funded competitor and building your identity in contrast to theirs is a legitimate and powerful go-to-market strategy. You do not need their budget if your message does the hard work they cannot buy.

It Is Never Just Business: The hardest part of leadership is not strategy. It is sitting across from someone you hired, believed in, and worked beside, and telling them it is over, for reasons that are not their fault. The leaders who treat that moment as purely transactional lose something they do not get back.

Stamp Your Vision Early: The biggest regret from Michael's time as CMO was waiting a year before taking his vision for the brand and the business to board level. The conversation was worth far more than he gave it credit for. A CMO who waits to be invited into strategy is always going to be seen as a cost, not a driver of growth.

Important Links

Follow Michael Baker-Mosley on LinkedIn: https://www.linkedin.com/in/mosleymichael
Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Savvas Fellas, founder and CEO of MrQ, the bootstrap challenger brand that decided the UK gambling industry's nonsense had gone on long enough.

Growing up on a council estate in Birmingham, Savvas built his way into iGaming through SEO, affiliates, and white-label operations before a simple question changed everything: why is the player experience still so bad? In 2018, he launched MrQ with no external funding, no wagering requirements, no smoke and mirrors, just a product built on the belief that players deserve better. The conversation covers how he scaled to 200 people, why building the right C-suite nearly broke him, how MrQ responded to the UK's 40% gambling tax shock, and why he believes the next frontier of real money entertainment is shared, synchronous, and nothing like a slot machine.

Guest Bio

Savvas Fellas is the founder and CEO of MrQ and Lindar Media. Starting out in digital marketing and affiliate SEO in London, he identified the gaps in the player experience from both sides of the fence before deciding to build his own platform from scratch.

MrQ launched in 2018 as a fully bootstrapped, UK-focused online casino built around fairness and transparency: no fees, no wagering requirements, no complexity. Under Savvas's leadership, MrQ has grown into one of the UK's fastest-rising gaming brands, backed by partnerships with Watford FC, the World Snooker Tour, UFC, and boxing with Queensbury and DAZN.

Key Topics Discussed

00:00 – "How hard can it be?" The frustration that started MrQ.
05:00 – Running both sides of the fence as advertiser and affiliate publisher.
09:00 – MrQ's six core values and how they shape every interview.
11:00 – The secret sauce: mission, vision, and values as a decision-making framework.
13:00 – Shiny objects and one-way door decisions: staying focused when everything is calling.
18:00 – The C-suite problem: why building the right leadership team took eight years.
24:00 – "What got you here won't get you there": managing the human cost of restructuring.
27:00 – The tech vs. product realisation: the mistake that cost MrQ years of momentum.
32:00 – The 40% tax shock: MrQ's response and why Savvas thinks the government is reckless.
35:00 – Creating a common enemy: how the tax change rallied the whole team.
38:00 – Shifting the paradigm: why real money entertainment doesn't have to mean slots.
42:00 – What Savvas would tell his earlier self about building the C-suite faster.

Memorable Quotes

"The frustration started to brew. I couldn't get anything over the line. Eventually I was like, 'Do you know what? Fuck this. How hard can it be?'"

"Have a very clear mission and clear vision and values that underpin your behaviours and your collective personality. The first principles in which you make your day-to-day decisions should be your value framework. That's the secret sauce."

"I don't wanna tell you that you can't do the job when I don't even know what the job is. I'll run you through this programme and they'll benchmark you. And I said: if I don't benchmark either, I'll also step aside."

"This government does not have an idea of how business works. They've never been in business. How can you be okay with £500,000 going into the black market knowing that people are going to be put in front of risk?"

"We sell entertainment. Can we shift the paradigm of what real money entertainment is? That's the headline."

"The genius with a thousand helpers are the good companies. But you take them out and the thing should still perform as good if not better."

Key Takeaways

First Principles Over Pattern Matching: The best founders don't ask "this worked over there, will it work here?" They break the problem down to bare bones, challenge every assumption, and build back up. MrQ's entire product philosophy, from no wagering requirements to synchronous entertainment, is first principles thinking applied consistently.

Values as a Decision-Making Framework: MrQ's six values (We Own It, We Challenge Everything, We Win as One, We Care by Design, We Play Smart Long Games, We Get Shit Done) are not a wall poster. They are the filter through which every hire, every decision, and every strategic debate runs. That's the difference between a culture and a slogan.

The Tech vs. Product Mistake: Savvas spent years solving a technology problem that had already become a product problem. More engineers without product ownership produces nothing. Recognising when the nature of the bottleneck has fundamentally changed is one of the most important and most missed leadership calls in a scaling business.

Management Debt Is Exponential: Every hard decision deferred compounds. Savvas learned this when he reversed a C-suite appointment in front of his entire leadership team. The earlier you reverse a wrong call, the less it costs. Waiting does not make it easier; it makes it more expensive.

The Common Enemy Playbook: When the UK's 40% gambling tax landed, MrQ reframed it immediately. The threat was not internal. It was the black market. That reframe turned a business crisis into a team rallying point and a brand differentiator.

Founder Mode vs. CEO Mode: Great companies transcend their founders. Good ones collapse when the founder leaves. The distinction is whether the leader has built an organisation that runs on mission and values or one that runs on their own energy and oversight. Savvas's goal is the former.

Important Links

Follow Savvas Fellas on LinkedIn: https://www.linkedin.com/in/savvas-fellas/
Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Ramiro Atucha, co-founder of Leander Games and Vibra Gaming, who has done something most founders never do twice: voluntarily stepped down as CEO of two companies he built from scratch.

Ramiro pulls back the curtain on the painful reality of recognising when you are no longer the right person to lead what you created, the difference between ego and self-esteem, and why the best decisions of his life were not really decisions at all. 

The conversation spans two decades of building in iGaming, including the moment he stepped aside at Leander to bring in Steven Matsell, how Brazilian regulation is repeating the same mistakes as the UK and Germany, and why, at 50, he chose to become the Miyagi rather than start over again.

Guest Bio

Ramiro Atucha is a gaming industry executive and strategic advisor with more than 20 years of experience building and scaling businesses across Europe and Latin America.

He co-founded Leander Games and later co-founded Vibra Gaming, helping build both into recognised industry names. 

He stepped down as CEO of Vibra in mid-2025 and launched Atucha Strategic Advisory in November 2025, where he works as a board-level advisor to operators, suppliers, and investors focused on growth strategy and market expansion across Latin America.

Key Topics Discussed

00:00 – Stepping down from two companies you built: what it actually feels like.
03:00 – The Argentinian restaurant story: how Ramiro saved a Mastermind dinner in Barcelona.
05:00 – The morning you post on LinkedIn that you're leaving the company you co-founded.
07:00 – The accidental marriage proposal: why the best decisions aren't always decisions.
09:00 – As CEO, the ultimate responsibility is always yours. The cost of that over time.
11:00 – Ego vs. self-esteem: why anything driven by ego is cursed.
13:00 – Bringing Steven Matsell in as CEO at Leander in 2012 and stepping into the COO role.
15:00 – Landing Betsson, PokerStars, and VideoSlots: the pressure of delivering on a new scale.
16:00 – Knowing when you're not the right person to lead the next phase of your own company.
18:00 – Essence preservation: what happens when majority shareholders take the company in a direction you can't stop.
20:00 – Fundraising mistakes Ramiro would fix if he were starting Leander today.
23:00 – Launching Atucha Strategic Advisory: why he chose five clients over thirty.
26:00 – Leaders cannot be seen in doubt. The case for confidential peer spaces.
28:00 – LATAM regulators are making the same mistakes as the UK and Germany.
31:00 – Brazil: church politics, $5M licences, and why 60% of the market stays unregulated.
33:00 – Where founder CEOs spend their time incorrectly and where they should overspend it.
35:00 – Alex Tomic and the Alea model: how to untie a founder's hands without losing them.
36:00 – If you were starting Leander today: fight harder for your equity from day one.
38:00 – Validating yourself in new rooms. Why Ramiro loved not knowing anyone at Indian Gaming in San Diego.

Memorable Quotes

"It's always painful to realise that the company you created, you grew as a baby, that you put the hours and the time into... that you're not the right person to continue to lead it."

"I hate the word ego. Anything driven by ego is cursed. Self-esteem is a lot better. My self-esteem is bulletproof. Nobody loves me more than myself."

"You need to know: 'I really messed up here. Really messed up.' I still love me. That's what allows you to accept that you messed up."

"As CEO, the ultimate responsible is you. If a bill is not paid, you cannot hide behind finance."

"Imagine you're in a boat and all of a sudden the captain says: 'I have no clue where we are.' People will start jumping out of the boat."

"I didn't feel the need to do it again. With Vibra, I felt the need to prove my stripes as CEO. After Vibra, I didn't need that anymore."

"The company needs to make more money by working with me than they did before. That's how I'll be judged."

Important Links

Follow Ramiro Atucha on LinkedIn: https://www.linkedin.com/in/ramiro-atucha-3a69054
Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo Judkins sits down with Nigel Eccles, the co-founder and former CEO of FanDuel. Moving from a small dairy farm in Northern Ireland to scaling one of the most iconic brands in sports betting history, Nigel pulls back the curtain on the psychological distortions required to build a massive tech enterprise.

The conversation challenges the foundational myths of entrepreneurship, proving through research that founders aren't actually risk-seeking, they are simply bad at assessing risk. 

Nigel recounts the early grinding days of FanDuel, the terrifying moment he burned his boats by resigning from his public corporate job, and how he learned to handle the operational numbness of being sued by multiple state attorney generals. 

Finally, Nigel shares his second act: launching BetHog and Sentient Studios, and why generative AI means non-technical leaders are now "vibe coding" whole software platforms from scratch.

Guest Bio

Nigel Eccles is a 25-year veteran of the online gaming and technology sectors. He was product manager at Flutter.com, guiding its structural transition into an exchange prior to its landmark merger with Betfair. 

He went on to co-found and lead FanDuel as CEO and currently serves as the co-founder and CEO of BetHog and Sentient Studios, pioneering the intersection of iGaming, web3, and advanced AI-driven game environments.

Key Topics Discussed

00:00 – The Risk Illusion: Why data shows entrepreneurs are just bad at calculating probabilities.
03:00 – From an Irish farm to New York
04:45 – The Flutter Origin Story
06:30 – Burning Your Boats
11:45 – Why startups are not "big companies in miniature".
13:30 – Product-Market Fit
16:00 – Being Right vs. Right Now
20:15 – Knowing When a Venture is Dead
25:15 – The Pivot to B2B
29:15 – Scaling multiple companies with the same core team.
35:00 – Vibe Coding: no more technical barrier to entry for new founders.
38:00 – The Solo Founder Trap

Memorable Quotes

"Entrepreneurs aren't more risk-seeking... they are just very bad at assessing risk. They just look at it, over-assess their ability and think, 'I can figure it out.'"
"Startups aren't like big companies in miniature. Startups are really like a science experiment."
"It's very, very hard at that first point to know, am I a visionary or am I just deluded?"
"By this point you're like, anything that's below like a federal agency suing me is not worth getting out of bed for."
"If you have a co-founder, your chance of being successful increases dramatically... You own 100% of zero without one."

Important Links

Follow Nigel Eccles on LinkedIn: https://www.linkedin.com/in/nigeleccles/
Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Richard Dennys, a two-time CEO and turnaround specialist who has navigated the highest stakes in digital marketing and iGaming. 

Richard shares the dispassionate reality of the C-suite, arguing that because "business isn’t your friend," hard decisions must be made based on common sense rather than emotion.

The conversation explores Richard’s "strategically boring" approach to scaling , the specific frameworks he used to generate £60 million in cash flow at Game Lounge , and his "10:30 Rule" for maintaining professional boundaries. 

Guest Bio

Richard Dennys is a two-time CEO who has spent the last decade building, acquiring, and scaling digital businesses in performance marketing and iGaming. 

Most recently, he led Game Lounge, where he oversaw the buying and selling of assets, including an eight-figure exit on Betting.com. 

He has recently moved on to build independently through Free Spirit Partners, focused on acquiring digital businesses at the critical point where AI is reshaping industry fundamentals.

Key Topics Discussed

• 00:00 – Business isn’t your friend and why not everyone can be a CEO.
• 03:00 – Learning commerce on the beach and in bars.
• 06:00 – How personal loss and business failure build a "second skin".
• 09:00 – The common enemy: Using market changes to fight for transformation.
• 12:00 – The Three Horizons
• 16:00 – The Home Zone
• 21:00 – Delaying a hard call is never a kindness.
• 24:00 – The 10:30 Rule: nothing good happens after.
• 26:00 – Punching Up and managing your manager.
• 36:00 – Yield vs. Acquisition: What iGaming can learn from retail e-commerce.
• 39:00 – Blue Oceans: How to build a durable affiliate business in a Red Ocean market.

Memorable Quotes

• "Business doesn't have feelings, right? It's just not your friend. Commerce, your competitors, everything about life in business is trying to kill you or get you fired."
• "Delaying hard calls is never kindness, it's just deferred pain, and usually, that pain escalates."
• "If you're gonna complain, complain upwards. Don't complain downwards. Because if you complain down, it spreads and then you get negativity, which kills the flow."
• "It just meant that when the wind blew strong, we went fast."

Key Takeaways

• Operate in Horizon Two: CEOs must leave Horizon One (Business as Usual) to their operators. A leader’s value is found in Horizon Two, manoeuvering the business toward the future and keeping a watchful eye on Horizon Three.
• The "Strategically Boring" Leader: Successful turnarounds require focusing on the "Home Zone" (the existing product and market) to drive efficiencies rather than chasing high-risk "shiny objects".
• Dispassionate Hard Calls: Leadership is defined by the ability to make tough calls. Management debt (deferring hard conversations) is a failure of leadership that inevitably increases the ultimate cost to the organisation.
• The "Punch Up" Philosophy: Always invest in the relationship with your line manager and the one above them. Empathising with their problems allows you to profile your own branding inside the company effectively.
• Build a Brand, Not a Funnel: In a world where SEO is being disrupted by AI, "funnels" are easily replaced. The only durable moat is a trusted brand that users seek out directly.

Important Links

• Follow Richard Dennys on LinkedIn: https://www.linkedin.com/in/richarddennys/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/
  
  

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo Judkins sits down with Dan Phillips, a 30-year veteran of the industry who started his career as a trainee dealer in a Soho basement and rose to run a £2 billion turnover business. Dan shares the "no-bullshit" reality of leadership, from the gut-wrenching moment his biggest client walked away during his first week as a CEO to the complex ethics of managing global redundancies.

The conversation dives deep into the specific decisions that shape a career: why the "invincibility of youth" can be a leader's greatest asset and its biggest risk, the strategic necessity of admitting when you don't have the answer, and how to spot "wingers" in your organisation. Whether you are leading a team of five or an organisation of 700, Dan’s insights on "customer-first" leadership and the "50/25/25" framework of team commitment offer a masterclass in operational excellence.

Guest Bio

Over three decades, Dan has built a distinguished career that has taken him from the casino floor in London to senior executive positions within some of the world’s leading regulated betting and gaming organisations. 

His experience spans online, retail, and social gaming across both B2B and B2C sectors, establishing him as a respected figure in the global gaming industry. Before joining Playnetic in 2023 as CEO and subsequently as a Non-Executive Director, Dan held a series of Director, Vice President, and C-level roles with major groups including Playtech and what is now the Entain Group. In these positions, he oversaw end-to-end product, service, and operational portfolios, managing large-scale teams and P&Ls while driving innovation, regulatory compliance, and expansion into new markets. 

Alongside his corporate leadership, Dan acts as a trusted adviser to a range of global Tier 1 operators and SMEs, leading initiatives across sports betting, iGaming and casino operations, technology, regulation, product & people development, M&A, and market entry strategies. 

Key Topics Discussed

• 00:00 – Intro
• 03:00 – Learnings from the casino floor.
• 06:00 – The llack of self-exclusion tools and building early operations.
• 09:00 – Launching mobile bingo for the iPad when the market was uncertain.
• 12:00 – How to challenge experts when the pit of your stomach says something is wrong.
• 15:00 – Losing Betfair in week one and boosting business value through hard cuts.
• 19:00 – Imposter Syndrome at the top: Managing the "loneliness" and infallibility of leadership.
• 24:00 – The people you have are the people you need.
• 34:00 – The 50/25/25 Rule: you will never get 100% of people on board.
• 38:00 – The Power of "No": turning down deals is a leadership superpower.

Memorable Quotes

• ["I don't know is powerful. I would rather someone says, 'no, I don't know. Here's how I'm gonna find out.'"]
• ["It's kind of lonely at the top. There's still a feeling that as the leader of any business, you are kind of infallible. People look up to you and you struggle with that."]
• ["I hate surprises. If you don't know, tell me—it's not a problem."]
• ["I’ve done a number of commercial deals by saying no 10 times until it becomes yes."]

Key Takeaways

• Admit Your Limitations Early: The most dangerous leaders are those who "wing it." Admitting you don't know something builds trust and allows you to seek expert advice to make better decisions.
• The Reputation of an Exit: Even in a crisis, managing a transition professionally (as Dan did with Betfair) preserves long-term industry reputation, which is more valuable than any single deal.
• Stop Trying to Get 100% Alignment: Use the 50/25/25 framework: 50% are with you, 25% go with the flow, and 25% focus on themselves. As long as they aren't disruptive, focus on moving the 75% forward.
• Hire for the Pivot: In a fast-moving industry like iGaming, you need a mix of people who can handle sudden strategic shifts (e.g., Flash to HTML5) without dragging their heels.
• The Strength of Non-Creativity: Recognising you are an "operator" rather than a "visionary" allows you to surround yourself with the right creative mix to balance the business.

Important Links

• Follow Dan Phillips on LinkedIn: https://www.linkedin.com/in/dan-phillips-nel/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Daniel Graetzer, the former CEO and Founder of MaximBet and Carousel Group. 

Dan shares a raw, unfiltered account of the "tumbleweed effect" that comes with rapid scaling, eye-watering valuations, and the immense pressure of managing a high-profile brand in the US market.

The conversation explores the "staring into the abyss" reality of leadership, the critical distinction between Founder Mode and Manager Mode, and the high price of isolation. 

Guest Bio

Daniel Graetzer has spent the past two decades working across the full company journey, from building and scaling businesses to transactions, restructurings and exits, across tech, AI, iGaming and digital media. 

Over that time, he has led strategy, M&A, commercial growth and international expansion across Europe, the US, LatAm and Australia. 

He has worked with founders, operators and investors through growth phases, complex deals and high-pressure strategic decisions. 

Today, his focus is on advisory work, investing and supporting early-stage companies.

Key Topics Discussed

00:00 - Raising money is just the start, not the celebration

04:00 - Sustainable High Performance

07:30 - Burnout and the "too little, too late" reality check

10:30 - Pivot to MaximBet and Nicki Minaj

14:00 - The $250M valuation that felt like a "momentum trap"

17:30 - Bullishness vs. Kidding Yourself

22:00 - How stress clouds strategic lateral thinking

26:00 - Empathy vs. Sympathy in the executive suite

30:00 - Stoicism and Values

34:00 - Mindfulness for High Performers

39:00 - Founder Mode vs. Manager Mode

Memorable Quotes

• "I don't think people should celebrate raising money... it's actually just the start of the next step."
• "Owning a business is like staring into the abyss while eating glass."
• "The train just kept getting bigger... the stakes were bigger... and at some point the macro started really going against the growth story."
• "Founder mode says: results over process any day of the week."
• "Mindfulness has had a really bad CMO."

Key Takeaways

• Raising Money is a Responsibility, Not a Win: Celebrating a fundraise can distract from the fact that anxiety and investor demands start the moment the cheque is cut.
• Founder Mode vs. Manager Mode: The traditional MBA paradigm of "hiring good people and getting out of the way" can be fatal for early-stage companies; founders must stay close to the truth of the business.
• The High Cost of Isolation: High-performers often avoid burdening family or friends with complex corporate problems, making professional support and mastermind groups essential.
• Reframing Mindfulness: Tools like breathing exercises and journaling shouldn't be seen as ways to "disconnect," but as biological "power-ups" to sustain elite executive performance.
• Decision Quality Erosion: Chronic stress narrows a leader's perspective into binary choices; maintaining a "cool head" is a requirement for creative, lateral problem-solving.

Follow Daniel Graetzer:

https://www.linkedin.com/in/graetzer/

https://newtonlorenz.com/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Line Peteri, a powerhouse leader who has scaled teams across tech, fashion, and iGaming. 

Line shares her raw, unfiltered journey of building a career since age 17, only to be reduced by others to her appearance, her relationships, and her health.

She calls out the "fake bullshit" in the industry, discusses the isolation of being a high-achieving woman in her 20s, and explains why she refuses to compromise her values for a title.

Guest Bio

Line Peteri is VP - Strategic Partnerships at ATFX, operating at the intersection of performance, regulation, and global expansion in the financial trading industry. With a background in scaling brands, including co founding and growing roccamore, she brings a commercial, data driven approach to leadership and customer acquisition. Alongside her corporate role, she advises start ups on growth strategy and sustainable performance. A HYROX endurance athlete and cancer survivor, Line speaks on resilience, high performance mindset, and leading with clarity under pressure.

Key Topics Discussed
00:00 – Line calls out all the BS on Linkedin
05:30 – Being known as "the girlfriend" despite a 10-year career.
10:00 – Being dismissed at business school.
11:30 – Incurable Cancer diagnosis at age 30
14:00 – A 7-minute run led to a half-marathon and a shoe company.
16:00 – Why very little can throw Line off her game now.
19:00 – Line hires people to eventually replace her.
21:00 – Resigning when the company wouldn't allow her to protect her team.
25:30 – The Political Gap: being liked by your team isn't enough.
28:00 – Fluff and BS
33:00 – Why Line refuses to accept "Female Leader" awards.
35:00 – Advice to her 20s: "Don't give a fuck" and stop trying to blend in with the furniture.

Memorable Quotes

"I can survive cancer, I can survive anything. Even when I meet an asshole... I just think: you could just fuck off."
"I am very honest and I'm very direct... I don't really filter things. I think there's a lot of fake things going on."
"The more you begin to compromise your values, the less they become."
"If you wanna blend in with the furniture, yes, that’s what you can do. But you know what? Show yourself."
"Everything you learn, you learn on the way down."

Follow Line on LinkedIn: https://www.linkedin.com/in/linepeteri/

Follow Leo on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo Judkins sits down with Ebbe Groes, the co-founder and CEO of EveryMatrix. From a garage in 2008 to building the world’s largest casino aggregation platform, Ebbe has navigated the brutal realities of scaling a B2B giant without the "fuel" of massive venture capital.

Ebbe shares the high-stakes decisions of EveryMatrix’s "survival" era between 2015 and 2017, where the company nearly ran out of cash and the team took massive salary cuts to keep the dream alive. 

He pulls back the curtain on why he ringing a literal bell in meetings to keep efficiency high, the "law of large numbers" that makes VCs dangerous for founders, and why his recent decision to bring his brother in as co-CEO is about building a multigenerational legacy.

GUEST BIO

Co-founder & CEO, EveryMatrix

Ebbe Groes is a seasoned technology entrepreneur with a PhD in Economics and a proven track record of scaling software startups. Since co-founding EveryMatrix in 2008, he has transformed a bootstrapped venture into a leading global B2B iGaming provider that remains debt-free and founder-controlled. With nearly two decades of experience in the sector, Ebbe is known for his sharp commercial focus on tier-one clients and his commitment to maintaining product agility through modular, independent business units.

Key Topics Discussed

00:00 – The VC calculation: Why investors push 60% of companies "down the drain"
02:00 – From garage to global giant: The EveryMatrix origin story
04:00 – Founder-led advantages: Fast decision-making vs. board bureaucracy
06:30 – Identifying bottlenecks: your Outlook calendar is your best leadership gauge
09:00 – The 2015–2017 crisis and nearly running  out of cash
4:30 – Swapping salaries for equity during the lean years
20:00 – Why EveryMatrix only raised $4.3M in 18 years
25:00 – Watching your business dreams get taken by VCs
28:00 – The luxury of "No": Segmenting clients into Gold, Silver, and Bronze
32:30 – Co-CEO Strategy: Bringing in family to build a 100-year business
37:00 – "Chop, Chop": Removing people who aren't in the fight with you

Memorable Quotes

• "The key thing to understand about VCs is that they do their calculations on large numbers... they're going to push and accelerate to see if you belong to the 60% that go down the drain."
• "Suddenly the founders... their dreams are shut to pieces and they own 10% of the company. There's nothing fun about it. You feel then cheated from your own dreams."
• "It's important that you surround yourself with also people that think like you and you don't feel, 'oh, I'm alone in fighting this battle.'"
• "If there's some founder in a similar situation... and he feels that some people are not with him... then, you know, here's your chance to get rid of them... So chop, chop."

Key Takeaways

• The "Fuel" Trap: Venture capital often accelerates a company toward a "hit or fail" binary outcome. Founders who take too many rounds often end up as "passengers" in a company they no longer own or recognise.
• Modular Agility: Splitting a large organisation into independent business units with their own P&Ls prevents management bottlenecks and allows each product to compete as a specialist in the market.
• Transparency in Crisis: During the 2015 cash crunch, EveryMatrix survived by being radical about cost-cutting and transparent with staff, eventually converting reduced salaries into high-value equity.
• The Power of "No": Taking the wrong clients creates "opportunity cost" and disrupts your roadmap. Segmenting clients and being willing to cut off distracting revenue streams is essential for long-term scalability.
• Succession as Legacy: Bringing in a Co-CEO isn't just about bandwidth; it's about shifting from a "trade sale" mindset to a multi-generational, family-owned philosophy that preserves the company’s DNA.

Follow Ebbe Groes on LinkedIn: https://www.linkedin.com/in/ebbe-groes/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Charles Cohen, a serial entrepreneur who has experienced the industry's highest peaks and most isolating moments.

From building beenz.com, one of the internet’s first digital currencies, to pioneering mobile-first gaming with Probability plc, Charles shares the raw reality of leadership when the "arc of the universe" refuses to bend to your will.

Charles reflects on the "seasickness" of the .com bubble burst, where a $300 million valuation evaporated almost overnight, and the discipline required to stick to a "mobile-only" strategy when the rest of the industry was laughing at the idea.

Now leading the Department of Trust, he discusses the evolution of player safety and why the most valuable lessons in a career are almost always learned on the way down.

GUEST BIO

Charles Cohen
Founder & CEO, Department of Trust / NED Veikkaus

Charles Cohen is a veteran technology entrepreneur who has founded, listed, and exited major businesses in both the UK and US. An Oxford PPE graduate, he rose to prominence as the founder of beenz.com before becoming the CEO of Probability plc, the pioneer of mobile-centric gambling games.

Following Probability's acquisition by GTECH (now IGT), Charles spent nearly seven years as Vice President, leading global mobile and US sports betting expansion. Currently, he leads the Department of Trust, sits on the board of Veikkaus Oy, and serves on the UK Gambling Commission Industry Forum.

Key topics discussed

00:00 – You can’t negotiate with reality: Adapting or walking away.
03:00 – Realising a $300M valuation no longer applies.
09:00 – The Founder’s Trap: Being a passenger on your own train.
11:00 – Closing offices and returning value honorably.
16:00 – Why Charles resisted the "regular website" for Probability.
19:00 – Mailing physical checks in the early days of mobile.
24:00 – Every employee is taking a risk on your company.
33:00 – Why selling a business is the most stressful period.
37:00 – The PASPA Repeal: Being in the right place at the right time.
44:00 – Compliance & Automation: Where manual processes go to die.
48:00 – Why you should always have more questions than answers.

Key takeaways

Learn on the Downward Trend: Success masks inefficiency. True learning and organisational discipline are forged during downturns and failures rather than during rapid growth.

Don't Finesse the Inevitable: When a paradigm shift occurs—like a market bubble bursting—leaders must accept and adapt immediately. There is no room for denial or finessing a fundamental change in reality.

The Discipline of Specialism: Real value is built by doing something different, not by being a "different version" of what everyone else is doing. Sticking to a "mobile-first" bet when desktop was king created long-term enterprise value.

Identity vs. Momentum: High-growth startups can turn founders into "passengers on their own train." It is essential to maintain a rational perspective when behavior starts to be influenced by metrics like "fundraising" rather than core business health.

Systems Over People in Compliance: Regulatory failure is often a system failure, not a people failure. Overburdened and under-equipped departments require better data and systems (like Open Banking) to make risk-based judgments effectively.

Memorable quotes

"There's no room for denial, you can't negotiate with it... You've either got to accept it and adapt to it, or get out and walk away."

"The lesson that I took out of it ultimately is: you don't learn anything on the way up. Everything you learn, you learn on the way down."

"All this Silicon Valley horse shit about defining the future... You can not bend the arc of the universe."

"What's a couple hundred million between friends?"

Follow Charles Cohen on Linkedin:

https://www.linkedin.com/in/cohencharles/

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo Judkins sits down with Andy Rogers, the quiet force behind some of the industry's most significant behind-the-scenes developments. Andy shares his journey from industrial design to launching and exiting multiple agencies and technology firms, including his strategic tenure at Media Tech and the eventual founding of Rokker.

The conversation explores strategic decision-making under intense constraints, the intricacies of business design, and the reality of navigating a "mad" 10-year plan. Andy offers deep insights into the value of patience, the importance of running your own race, and why being undercapitalised is the most expensive mistake an executive can make.

GUEST BIO

Andy Rogers
Founder and CEO of Rokker

Andy has been an MD, CEO, Investor, and Board member in the digital and gaming industries for 28 years. After studying Industrial Design at Brunel University, he launched his own design agency in 1998, working through the dotcom boom and bust, developing the UK's first online trading platform, and even running a military database business. He later joined Lightmaker as Managing Director, scaling it into a global leader with clients like Manchester United, Sony, and Nintendo.

After moving to London to lead the digital arm of ETV Media Group, Andy entered the iGaming sector, eventually building the world’s first B2B social gaming platform. Following the sale of that business to Mediatech, he served as their Managing Director in Spain, overseeing nearly a third of the country's online GGR. In 2015, Andy founded Rokker, acting as an incubator for ventures including Random Colour Animal, Skull Mountain, and Pretty Technical, where he continues to lead today.

Key Topics Discussed

00:00 - Patient strategy and the "fuck it, I'll figure it out" mindset
03:00 - Launching a first agency and the transition to "proper" jobs
05:00 - Walking away from an acquisition payday at Media Tech
09:00 - Why Andy chose to bootstrap Rokker instead of raising VC
12:00 - Running your own race: Refusing to judge success by others' achievements
18:00 - Reverse engineering a 10-year life and financial plan
21:00 - The "Mad Plan": Incubating four businesses by waiting for the right people
27:00 - Capital deployment: Deciding which fire to put out first
34:00 - Listening to accountants without letting spreadsheets kill growth
41:00 - Undercapitalisation: The canary in the coal mine for business failure
43:00 - Why it is expensive to be poor: Blood in the water and bad deals
50:00 - Advice to 25-year-old Andy: Get into gaming earlier and back yourself

Memorable Quotes

"Our success is directly proportional to the number of times you've said: fuck it, I'll figure it out."
"Investing is easy if you have an infinite amount of time."
"It's expensive to be poor. You get worse deals, you get worse rates, someone can see the blood in the water."
"Run your own race... I'm comfortable in my own skin to run my own race."
"When you know, you know. There is no amount of swinging for the boundaries... you just know it's done."

Key Takeaways

Patience is a Competitive Advantage: By giving himself a 10-to-15-year horizon rather than a standard 3-year VC cycle, Andy was able to build value without the pressure of external shareholders.

The "Expensive to be Poor" Trap: Running a business undercapitalised forces you to take bad projects and accept suboptimal deals because investors can "see the blood in the water".

Don't Cut Costs to Growth: While accountants are essential for structure, cost-cutting your way to a growth target is often a "convenient memory loss" that ignores the initial investment required to hit those numbers.

Success is Contextual: Most industry success is based on context and timing rather than purely personal ability; leaders must be honest enough to admit when luck played a role.

Back Yourself to Run Again: The highest leverage a young leader has is the conviction to run their own race rather than helping someone else achieve their goals at the expense of their own conviction.

Follow Andy Rogers:

https://www.linkedin.com/in/andyrogersprofile/
www.rokker.co.uk
www.rokkerx.team
www.prettytechnical.io

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

This episode is sponsored by Sumsub, the leading identity verification provider for iGaming operators. Learn more at https://sumsub.link/8gu

In this episode of the iGaming Leader Podcast, Leo sits down with Kyle Wiltshire, the founder and CEO of TESTA. Kyle takes us on a journey from the high-octane "Wild West" days of Bodog in Manila to building a global, bootstrapped testing powerhouse from his base in Taipei.

Kyle shares the "brutal" reality of scaling an operation from 50 to 1,200 people in a flash, the hard-learned lessons of dealing with technical partners who try to "hold products hostage," and why he believes the common corporate trope of "we are a family" is actually toxic for performance. He opens up about his philosophy of "making yourself non-essential" and why the most successful leaders are generalists who know exactly when to hand off the ball.

GUEST BIO

Kyle Wiltshire
Founder & CEO, TESTA

Kyle Wiltshire is a technical-leader-turned-entrepreneur who specialised in DevOps and backend innovation long before they were buzzwords. After years of driving massive scalability for Asia-facing operators, he founded TESTA in 2023 to solve a persistent industry pain point: real-world, crowdsourced QA for the global iGaming sector. Based in Taipei, Kyle is a self-proclaimed "generalist" with an MBA who believes in building lean, profitable businesses in uncontested markets.

Key topics discussed

00:00 – Why a company is a sports team, not a family.
02:00 – Moving to Manila: The "brutal" 12-hour time difference and the project that never ended.
04:00 – The Bodog Days: Scaling from 50 to 1,200 people and the chaos of "two of everything."
09:00 – The Partner Betrayal: How a startup partner tried to hold code hostage for equity.
14:00 – The Ethics of Equity: Why Kyle is now "freewheeling" no more with cap tables.
16:00 – The Bootstrap Constraint: Why saying "no" to VC money made TESTA a more scientific business.
23:00 – Finding the "Blue Ocean": Why Kyle chose crowdsourced testing over the "Red Ocean" of slot studios.
26:00 – The Squeaky Wheel: Why coaching low performers is a drain on the high performers.
31:00 – Parroting vs. Execution: The challenge of "yes-men" in diverse global cultures.
36:00 – The Art of the Handoff: How to get over yourself and let the team run the booth.
43:00 – The Vince McMahon Lesson: Railroaded ambition and disrupting regional territories.

Key takeaways

The Sports Team vs. Family Model: A family is unconditional; a company is mission-based. Viewing your team as a high-performance sports unit allows for the "ruthless" but necessary decisions required to protect the organisation's goals.

Make Yourself Non-Essential: The ultimate goal of a founder is to be "off the critical path." If a business requires you to be the subject matter expert in every room, you haven't built a company—you've built a job.

The "Mom Test" for Software: You can have all the data in the world, but you will always learn more by watching a real person use your product in their own environment. Data tells you what is happening; stories tell you why.

Bootstrap for Clarity: Outside capital often forces a "race to the top" that ignores product-market fit. Spending "money that would have been in your pocket" forces a more disciplined, scientific approach to growth.

Stop Fixing People: In leadership, you cannot solve people like a technical challenge. Spending excessive time coaching a low performer isn't just a waste of your time—it’s an insult to your high performers who are actually carrying the weight.

Memorable quotes

"A company is not a family. Let's be honest, we're trying to accomplish this thing... It’s not, we're all just here to hug each other and sing Kumbaya."

"How would you ever get promoted if they absolutely need you to do the thing that you do? The goal is to make yourself not essential."

"If you are clever enough to build another slot company in 2026, good on you... I like the uncontested space."

"You have to learn to fire people when it’s not working because it’s actually this weird superpower that brings the whole group together."

Connect with Kyle Wiltshire:

https://www.testa.io
https://www.linkedin.com/in/kwiltshire/
https://next.io/podcasts/next-io-podcast/kyle-wiltshire-the-truth-about-doing-business-in-southeast-asia/

Follow Leo Judkins & iGaming Leader
LinkedIn: https://www.linkedin.com/in/leo-judkins/
 Newsletter: https://www.igamingleader.com/subscribe
 Join the Mastermind: https://www.igamingleader.com/apply

In this episode of the iGaming Leader Podcast, Leo sits down with Ian Freeman, a commercial powerhouse who has navigated the high-stakes world of Kambi, IGT, and Inspired Entertainment. 

Ian pulls back the curtain on the "Bait and Switch" of executive leadership, the moments when the glossy job description meets the grim reality of a business in crisis.

Ian reflects on the formative trauma of losing his father at 20 and how carrying a family legacy forged a "survive and thrive" mentality that defined his career. 

He shares the brutal honesty of walking into his first board meeting at a new firm only to realise the company was on the verge of insolvency, and how he learned, through painful trial and error, that coming in "too hot" can sometimes fuel the fire rather than put it out.

Key topics discussed

00:00 – The First Board Meeting: Realising there wasn't "another page" to the numbers.
03:00 – Formative Crisis: Losing a father at 45 and taking over the family legacy at 20.
07:00 – Breaking Down: The moment Ian realised he was living his father's life, not his own.
08:00 – Fishing with Ted Baker: Lessons in entrepreneurship from the riverbank.
10:00 – The "Moxie" Days: Learning the John McMahon sales toolkit.
13:00 – The Scandinavian Consensus: What iGaming can learn from Kambi’s leadership culture.
19:00 – Walking into Insolvency: How to lead when everyone's "hair is on fire."
24:00 – The Danger of "Coming in Hot": Why speed isn't always the answer in a turnaround.
28:00 – The Fear of Failure: Admitting when you need help in the C-Suite.
33:00 – The B2B Sin: Why failing to deliver technology is "killing" your customers' businesses.
40:00 – Living for Two: How Ian carries his father's legacy into the next 20 years of iGaming.

GUEST BIO

Ian Freeman, former CCO & CRO (Kambi, IGT, Inspired Entertainment), is a veteran commercial leader with over 20 years of experience across Europe, North America, and LatAm. From driving Kambi’s landmark IPO to navigating the complex regulatory waters of Brazil for Inspired, Ian has seen the industry from every angle. Beyond the boardroom, Ian is a devoted father in a blended family and a passionate fly fisherman who finds his clarity in the silence of nature.

Follow Ian Freeman on Linkedin:  www.linkedin.com/in/free-man

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/ 
Newsletter: https://www.igamingleader.com/subscribe 
Join the Mastermind: https://www.igamingleader.com/apply

In this episode of the iGaming Leader Podcast, Leo sits down with Elen Barber, who went from affiliate manager to CMO at Kindred in just nine years, to explore what it really takes to lead through the industry's toughest challenges.

Elen shares the brutal reality of her first weeks as CMO: facing a £100 million fine, Swedish re-regulation, plummeting share price, and multiple rounds of restructuring that forced her to make impossible decisions about people she'd worked alongside for years. She reveals how she kept 550 people motivated while simultaneously having to cut headcount, and why the loneliness at the top hit harder than she expected.

About Elen Barber

Elen Barber has been working in the gaming industry for over 20 years and has witnessed its evolution from the wild west days to today's highly regulated landscape. She's held CMO roles at Super Group and Kindred Group, managing teams across multiple countries and dealing with everything from new market launches to regulatory curveballs. Based in London, she's passionate about how this industry continues to reinvent itself.

Key Topics Discussed

00:00 - Elen Barbers iGaming Journey
03:00 - Creating your own opportunities: you can't wait for your manager
08:00 - Why the higher you go, the lonelier it gets (and how to handle it)
14:00 - Wearing different hats: the two-chair technique for managing emotions
18:00 - Building trust: having your team's back and showing your true nature
22:00 - The worst crisis in company history hits in week one as CMO
26:00 - Managing multiple restructures while keeping people motivated
34:00 - Life after Kindred: why career breaks aren't always roses
36:00 - The pressure of being a perfect parent, perfect exec, perfect everything
41:00 - Quick fire Q&A: leadership advice, mistakes, and legacy

Memorable Quotes

"It is too easy to make money in our industry comparing to any other industries. The margins are much higher. So we are spoiled for this. It doesn't drive innovation."

"You also create opportunities, you don't wait for the opportunities to be created for you. You can't rely completely on your manager to get you through your career."

"And it is scary for the leader to understand and accept that suddenly you know significantly less than people within your team."

"I've been working all my life, and I didn't know how to relax, I missed that mental stimulation. "

"You really have to try to take emotions out of the business decisions because these things do not work together."

Connect with Elen Barber

LinkedIn: https://www.linkedin.com/in/elen-barber/

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

In this episode of the iGaming Leader Podcast, Leo sits down with veteran executive David McDowell, co-founder of FSB Technology and an early pioneer in the B2B platform space, to unpack the brutal reality of the 30-year entrepreneurial journey.

David shares the truth about leadership burnout (it's the weight of the decisions, not the hours), the biggest mistake CEOs make when scaling (waiting too long to remove a talented but toxic employee), and the devastating cost of losing your vision.

He offers a raw, cathartic reflection on the final chapters of FSB: being named Platform of the Year, only to have the momentum killed by a lack of capital investment demanded by a board focused on short-term liquidity. This is a crucial lesson in battling the "noise to the vision" and the indispensable wisdom only gained by staying in the game long enough to get the wins.

About David McDowell

David started his career as an engineer in Michigan and moved to London to do an MBA in 1993. He launched his first business, a two-sided marketplace using college students to teach adults how to use the internet, in 1995. He has since spent 25 years in the gambling industry.

He co-founded GameAccount (now GAN), an early skill games provider that pivoted to B2B casino games and platform provider before its IPO in 2013.
He co-founded and was CEO for 15 years of FSB Technology, a B2B sports betting platform that was sold to PE in 2019 and on to EveryMatrix in 2024.

He currently works as an independent consultant with various gambling-related businesses and serves as an Entrepreneur Mentor in Residence at London Business School.

Key Topics Discussed

00:00 - The entrepreneurial philosophy
04:00 - Building the first venture (SOS) in 1995
06:15 - Transitioning to CEO: becoming the external face of the organisation
07:45 - It often feels like everything that you do is a mistake
10:00 - Managing burnout: the importance of compartmentalising and health
16:30 - Careful who your investors are
19:20 - The fundraising Goldilocks problem: minimising dilution while maximising runway
24:30 - Why customer-led features are often an absolute waste of time
31:00 - Knowing in your gut someone is wrong for the organisation
37:00 - Communicating your vision clearly
39:00 - Isolation in leadership
47:00 - What would I do differently going back

Memorable Quotes

"The entrepreneurial journey is just staying in the game long enough so that you can get the wins."
"All of those are almost noise to the vision. You still have to kind of make sure that you're building your own vision..."
"My biggest mistake is waiting too long [to remove a cultural mismatch] because I thought we need... we can't afford the disruption right now."

Connect with David McDowell

LinkedIn: https://www.linkedin.com/in/david-mcdowell-547209?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BomU134VSR%2B2eskLlRqTFHQ%3D%3D

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

In this episode of iGaming Leader, Leo sits down with William J. Pascrell III, “BP3”. He is a partner at Princeton Public Affairs Group and a driving force behind the legalisation of sports betting and online gaming in the United States.

BP3 shares the unseen cost of bold bets: losing every major client when he onboarded PokerStars to help bring iGaming to America, the two-year sprint that followed, and the resilience forged long before politics from a 45-day coma with spinal meningitis to the daily discipline learned from his father. 

This is a conversation about courage, people, and choosing to be a happy warrior rather than an angry gladiator.

About BP3

Bill Pascrell III is a veteran strategist and lobbyist who helped lead New Jersey’s iGaming framework and the decade-long campaign that culminated in PASPA’s repeal in 2018. 

He advises governments and gaming companies across the US and internationally on policy, compliance and market access.

Key Topics Discussed

00:00 – Scars, setbacks and the “small gladiator” mindset
03:30 – “Architect of American sports betting” and what it really means
08:00 – Growing up without privilege and learning to outwork everyone
14:00 – Spinal meningitis as a teenager
20:00 – Lessons from his father on example, integrity and service
23:30 – The King David Hotel story and resourcefulness under pressure
28:30 – Grief, legacy and the Pascrell Public Service Institute
34:00 – Onboarding PokerStars, losing every client and starting again
39:00 – NFL opposition, real-world pressure and personal risk
40:00 – Happy warrior versus angry gladiator
43:00 – People before everything

Memorable Quotes

“I have the scars and the bruises to show I was a small gladiator in this fight.”

“Give me 10% of 40 million and I’ll get this done in two years. And we did.”

“I could have treated my adversaries more as a happy warrior than as an angry gladiator.”

“Titles come and go. What matters is how we treat each other.”

Connect with Bill Pascrell III

LinkedIn: https://www.linkedin.com/in/billpascrell/
X: https://x.com/BillPascrell3rd
INSTAGRAM:https://www.instagram.com/pascrell3rd/

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

Learn more about BP3

BP3 on Boston 25 News
https://www.boston25news.com/news/local/25-investigates-sports-betting-could-raise-odds-problem-gambling-ma/PSOWJETP6ZA4VAX24VQZFCQURI/

The Philadelphia Inquirer: Entain Foundation U.S. Educates Athletes on Sports Betting
https://www.inquirer.com/sports/nfl-ncaa-betting-education-entain-foundation-amani-toomer-20230727.html#loaded

BP3 for Pittsburgh Post-Gazette: Pennsylvania's Casinos Must Protect Problem Gamblers
https://www.post-gazette.com/opinion/Op-Ed/2022/11/28/racinos-betters-gambling-addiction/stories/202211280003

Forbes: How New Jersey Will Double Down on Gambling if Casinos Come to New York City
https://www.forbes.com/sites/willyakowicz/2022/10/14/how-new-jersey-will-double-down-on-gambling-if-casinos-come-to-new-york-city/
BP3: From NJ.com: NJ Sports Bettors Need More Protection
https://www.nj.com/opinion/2024/04/nj-sports-bettors-need-more-protection-opinion.html
Game Masters 2025: TOP 100 Most Influential Figures in the U.S. iGaming Industry
Game Masters 2025: TOP 100 Most Influential Figures in the U.S. iGaming Industry - USiGamingHUB
Sen. Addabbo: Legalize iGaming First, Then ‘I Want To Create’ Sweeps Regulation
Addabbo: Legalize iGaming, Then 'I Want To Create' Sweeps Regulation
Casinos, online play fuel strong July in NJ
Casinos, online play fuel strong July in NJ - NJBIZ
BP3: From IMGL Magazine– The Importance of Geolocation in the Online Gaming Industry
IMGL Magazine June 2025
 
Internet gaming, sports wagering pace February DGE report (updated)
Internet gaming, sports wagering pace February DGE report (updated) - NJBIZ
Bill Pascrell: US Election day warm up:
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In this episode of iGaming Leader, Leo sits down with Jovana Popovic Canaki, CEO of iGP and one of the few female leaders in the B2B iGaming space. 

Jovana opens up about the emotional highs and lows of leadership, the hidden pressure of being “the strong one,” and the journey from intimidation and self-doubt to authentic, grounded leadership.

The conversation explores losing her belongings abroad and what it taught her about vulnerability, balancing work with family roles, early-career imposter feelings, learning to lead without wearing a “manager mask,” and the reality of being a woman advancing through a male-dominated industry.

Guest Bio

Jovana Popović Čanaki, known to most as Jovi, is the CEO of iGP, an iGaming platform, aggregator, and lottery provider. 

With more than 15 years of experience in the industry, she’s helped shape some of its most recognizable brands from Aspire Global to ORYX Gaming. Today she leads iGP’s evolution from a single-platform provider into a trusted, full-suite partner for operators worldwide.

But what really defines Jovi is her belief that growth comes from people first. She’s known for leading with empathy, authenticity, and a strong sense of purpose, building teams where creativity, accountability, and trust go hand in hand.

At iGP, she continues to champion the company’s Be Purple mindset, a reminder to stay bold, curious, and human, guiding both her team and partners to build gaming experiences that inspire connection and progress.

Key Topics Discussed

00:00 – The loneliness and emotional swings of leadership
03:00 – Losing everything in a hotel lobby: vulnerability and perspective
07:00 – The myth of work–life balance as a CEO, parent and expat
15:00 – How her early years shaped her leadership style
20:00 – Doubt, intimidation, and learning to “push through”
32:00 – Wearing a “manager mask” and the cost of inauthenticity
40:00 – Women in leadership: the progress, challenges and realities
50:00 – Her advice to her younger self: stop doubting

Memorable Quotes

“Do what you believe in.”

“Why are you so afraid to show who you are? What’s the worst that can happen?”

 “If you don’t have a little stage fright, you don’t care enough.”

Connect with Jovi

https://www.linkedin.com/in/jovanapopovic/

https://igamingbusiness.com/strategy/management/jovana-popovic-canaki-igp-leadership/

https://g3newswire.com/igp-a-transformative-year/

www.igpgaming.com

Follow Leo Judkins & iGaming Leader

LinkedIn: https://www.linkedin.com/in/leo-judkins/
Newsletter: https://www.igamingleader.com/subscribe
Join the Mastermind: https://www.igamingleader.com/apply

In this episode of iGaming Leader, Leo sits down with Daniel Brooks, dual founder and hands-on CEO of BetComply and Ridentify. Daniel shares how a thoughtful, mentor-first approach lets him scale two companies at once, trust strong operators, and stay composed when cashflow shocks or client pull-outs hit. 

He explains how journalling, walking meetings, and “breathing through” crises turn panic into analytical problem-solving and innovation.

The conversation explores people-first leadership, letting go without losing control, choosing and backing the right operators, making brave pivots without losing your core, and building a personal resilience system that keeps you calm under pressure. Practical insights for founders, COOs, and execs across iGaming.

Guest Bio

Daniel Brookes is an experienced business strategist and leader in the iGaming and technology sectors, currently serving as CEO of both BetComply and Rdentify. Known for his expertise in regulatory compliance, operations, and innovative AI-driven player protection solutions, Daniel has been instrumental in scaling businesses and driving growth in complex, regulated markets.

He is recognised for his hands-on leadership style, strategic vision, and commitment to fostering collaborative, trust-first company cultures. Daniel’s work focuses on helping operators navigate the challenges of compliance while promoting responsible gaming and customer protection.

Key Topics Discussed

00:00 – Thoughtful leadership: mentor first, megaphone second
03:00 – From hands-on Ops to true COO
05:00 – Letting go the right way: trust, verify, then back your best people
09:00 – Culture design: speed, iteration, low bureaucracy, clear process
12:00 – Running two companies: vision, operators, repeatable model
16:00 – “Breathe through it”: journalling and calm thinking in a crisis
19:00 – Private GPTs, writing, and structured reflection as a coping system
22:00 – Proud moments: team growth, fast KPIs, shared wins
31:00 – Founders, focus, and plate-spinning: why this isn’t “the Daniel show”
35:00 – Mentors who challenge vision and expand ambition
40:00 – Disruption mindset: ask bigger questions, push for better
41:00 – Family, holidays, and work–life choices that reduce stress
42:00 – Final advice: hire great people, move fast, know when to stop

Memorable Quotes

“Lead from the top, not in the weeds. Trust the team to deliver.”
 “The only way through it is to breathe through it.”
 “Ask better questions: how do we disrupt and make this the best it can be?”
 “Don’t let anybody tell you to follow your dream if everything is saying no. Use those noes to realign.”

Connect with Daniel: 

https://betcomply.com/
https://rdentify.com/
https://www.rdentifyconnect.com/
https://thoughteconomics.com/
https://www.linkedin.com/in/daniel-brookes-367b5b14/

Follow Leo on LinkedIn: linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: igamingleader.com/signup
Join the iGaming Leader Mastermind: igamingleader.com

In this episode of iGaming Leader, Leo sits down with Emma Blaylock, CEO of Pretty Technical and a tech leader who helped launch Kindle UK and drove early streaming at Sony. Emma shares how vulnerable leadership creates safe-to-fail teams that learn fast, stay calm under scrutiny, and execute with focus.

The conversation explores helping your team feel safe-to-fail, hiring to your weaknesses, data-driven decision making, handling cashflow shocks, and female leadership in male-dominated rooms—offering practical insights for founders, product leaders, and execs across iGaming.

Guest Bio

Emma is an experienced business strategist and technology commercialist, having practised formal management consultancy at Deloitte and strategic investments, acquisitions and cross-group business development at Sony’s Corporate Development and M&A group in the U.S.  After Sony, Emma joined Amazon and delivered strategic initiatives to launch and grow Kindle in the UK and other European markets. Emma holds a BSc in Computer Science from the University of Nottingham and an MBA from the Kellogg School of Management in Chicago.

Key Topics Discussed

00:00 – Admit gaps: building a safe-to-fail culture
03:00 – Tech throughline: impact, innovation, disruption
05:00 – Bezos-level detail: data-driven calm under pressure
08:00 – Disrupting UK market with Kindle
10:00 – From imposter feelings to confident leadership
14:00 – Modelling vulnerability and psychological safety
22:00 – From Amazon to start-up: risk, family, flexibility
27:00 – Fundraising, COVID, and making hard calls
31:00 – When a big client can’t pay: cashflow and redundancies
39:00 – Raise-the-bar hiring: fill your weaknesses

Memorable Quotes

“No one's going to remember everything at the top of their head and have the answers for everything, that's not realistic.”

“It's okay to be vulnerable around that, right? And honest around that. And then, as a team, you grow.”

“That imposter syndrome we all talk about, I think it's always there, but you, you become more confident in what you can do and confident in where your weaknesses are.”

“It's about having a culture that embraces failure, but then quickly learns from it.”

Connect with Emma Blaylock:

https://prettytechnical.io/
linkedin.com/in/emmablaylock
https://www.linkedin.com/company/pretty-technical

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Max Meltzer, founder, CEO and investor, to unpack the real mindset and habits behind building in our industry.

Max charts his path from early entrepreneurship to a strategic “reset” back into employment, then leaving a top commercial role to found Strive Gaming. 

He shares why founders must have the guts to fail, how prioritising health and family sharpens decisions, and what it looks like to evolve from operator to strategist as the company scales.

The conversation gets practical on fundraising, boards, hiring, and handling criticism without losing empathy, plus a powerful journalling practice that keeps him grounded as a leader and dad.

Guest Bio

Max Meltzer is an entrepreneur and investor. He is the founder and CEO of Strive Gaming, a B2B Player Account Management business that serves North America. 

Customers include PointsBet, Golden Nugget (DraftKings), Four Winds Casino, Genting and beyond. Shareholders include Betsson, OpenBet, Knutsson and more. 

He is also a Venture Partner of Astralis Capital, who count PrizePicks among others in their portfolio. 

Max’s previous roles include CCO at Kambi and founding other businesses such as Simply Sport Management, a sports management agency launched in 2012 that still operates today.

Key Topics Discussed

00:00 – Welcoming our guest
05:00 – Early entrepreneurship
08:00 – Stigma vs strategy: going back to employement
11:00 – Health over financial milestones
16:00 – Making balance stick
17:30 – Community, sport, and boundaries
20:00 – Empathy, criticism and building thicker skin
22:30 – Coaching and journalling letters to his daughter
31:00 – Leaving Kambi and founding Strive
36:00 – Seed strategies
44:00 – Fundraising cycles, boards, and aligning investor expectations
53:00 – Only do the jobs only you can do
54:30 – Legacy and values: the father and leader Max wants to be

Memorable Quotes

“To be a success as a founder, you have to have the guts to fail. If you don’t have the guts to fail, really you shouldn’t do it.”

“No one actually cares enough about you personally. Only you care about you to that extent… Do feel like, ‘what’s everyone going to think?’ No one’s actually thinking anything.”

“Don’t prioritise financial milestones ahead of everything else. You’re a better business person when you prioritise your health and personal wellbeing.”

“Whatever happens, prioritise family. Put your values first—your boundaries are your foundation and support.”

Important Links

Connect with Max Meltzer on LinkedIn: https://www.linkedin.com/in/maxmeltzer1

www.strivegaming.com

https://www.egr.global/intel/insight/strive-founders-journey-executing-on-strategy-and-the-evolving-ways-of-raising-capital/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

Why "compliance" might be the worst job title in iGaming — and what it should really be called instead.

In this episode of iGaming Leader, Leo chats with Alex Henderson, VP of Compliance at Midnite and co-host of Compliance Chronicles. 

From financial investigations at the UK National Crime Agency to scaling compliance teams across multiple markets, Alex reveals the hidden realities of leadership in regulated industries.

What You'll Discover:

• Why shifting from "every customer is a criminal" changes everything
• The million-dollar mistake that taught Alex his biggest leadership lesson
• How to build trust-based teams that can take calculated risks
• Real strategies for supporting teams without burning them out
• What to do when leadership decisions backfire publicly
• Why making mistakes is essential for growth (even expensive ones)

This isn't your typical compliance conversation — it's raw, practical leadership advice for anyone managing teams in complex, regulated environments.

🎧 IN THIS EPISODE 

00:00 – Why "compliance" is the worst possible name for the role
04:00 – Shifting mindset: not every customer is a criminal
07:00 – Leadership by trust: enabling teams to take risks
10:00 – When quick decisions backfire and cost millions
14:00 – Customer experience in gambling: speed dating or lost forever
15:00 – Building a compliance team from 1 to 30+ people
17:00 – Hard leadership lessons: overwork, burnout, and compassion
28:00 – Losing respect publicly and how to recover trust
36:00 – When things go wrong and you're blamed unfairly
40:00 – Handling redundancies and supporting people afterwards
44:00 – What makes a "great leader" and the role of mistakes

💡 KEY QUOTES FROM THIS EPISODE 

"The whole role of working in compliance is protection."

"I'd rather go full-flat being innovative than follow mediocracy."

"I cost the company a lot of money there… fantastic for compliance, but commercially a massive impact."

"I was told early on: don't build relationships with your team because you'll have to fire them. I learned the hard way that's exactly what you should do."

"I'll never stop making mistakes. They're the biggest lessons I've had in leadership."

🔗 CONNECT & FOLLOW

• Alex Henderson on LinkedIn: https://www.linkedin.com/in/alexanda-h-114911145/
• Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/
  
  

ABOUT THE GUEST Alex Henderson brings extensive experience in compliance, regulatory affairs, and operational risk within the gambling sector. His career spans work with leading operators, law enforcement agencies, and advisory firms, giving him a unique perspective on both commercial and regulatory challenges. He co-hosts The Compliance Chronicles, a podcast helping peers navigate complex regulatory environments.

SUBSCRIBE for more leadership insights from iGaming's top executives and innovators!

In this episode of iGaming Leader, Leo sits down with Huw Thomas, founder of Brandstage and co-founder of the new Recovery in Gaming community. 

Huw shares his two-decade journey through the iGaming industry, including senior leadership roles and billion-pound exits, alongside the hidden personal battles that almost derailed his career.

This conversation explores the pressures of executive life, the dangers of numbing stress with alcohol, the turning point that led to 11 years of sobriety, and why recovery conversations are vital for the future of the gaming sector. 

Huw also introduces Recovery in Gaming, a safe community space supporting professionals across the industry.

Guest Bio

Huw Thomas is a brand strategist and leader in the global iGaming space. He runs Brandstage, a consultancy that partners with operators, startups, and scaleups across the UK, Europe, and the US to shape growth strategies through brand and communications.

He is also co-founder of Recovery in Gaming, an industry-wide community for professionals seeking support with alcohol and drug recovery. With more than 20 years’ experience in gaming and a personal recovery journey of over a decade, Huw combines commercial expertise with a human-centred mission to build healthier leaders and organisations.

Key Topics Discussed

00:00 – Huw’s first step into iGaming and early industry days
07:00 – Climbing the ladder: Betsson, NYX, OpenBet, and major exits
14:00 – Pressure, addiction, and the turning point in 2014
19:00 – The first Alcoholics Anonymous meeting and life in recovery
27:00 – Boundaries, control, and tools to handle executive stress
33:00 – The daily inventory: a 3-minute practice that actually works
37:00 – Why Huw launched Recovery in Gaming and its future impact

Memorable Quotes

“When that moment of surrender came, there was this level of peace and serenity that flowed through my body. All the shame and lies were finally out in the open.”

“If you’ve ever thought, even once, ‘Am I drinking too much?’ the answer is probably yes.”

“I didn’t realise that the feeling of no shame and full acceptance was just one step away.”

Important Links

Connect with Huw Thomas:

https://www.linkedin.com/in/huwowenthomas/

https://www.linkedin.com/company/recovery-in-gaming

https://www.brandstage.com/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: iGamingLeader.com/signup

Join the iGaming Leader Mastermind: iGamingLeader.com

Stay ahead of the industry. Join our newsletter for insights that will help you perform, grow, and lead at the highest level: https://www.igamingleader.com/signup

In this episode of iGaming Leader, Leo sits down with Justin Anastasi, CEO of VentureMax Group and OverPWR. 

With a career spanning call centres, catwalks, politics, and the C-suite, Justin shares how authenticity, resilience, and a relentless focus on solutions have shaped his leadership journey.

Justin’s perspective offers fresh insights for executives and leaders who want to thrive by being themselves, while driving growth and innovation in a demanding industry.

Our Guest

Justin Anastasi is a seasoned iGaming executive and entrepreneur with over a decade of leadership experience. 

As CEO of VentureMax Group, he leads a team of industry veterans investing in disruptive start-ups and building the future of iGaming. He is also Founder and CEO at OverPWR, a Malta-based angel investment venture.

Justin’s track record in global business growth, HR, and leadership development reflects his commitment to people and innovation. His unique blend of authenticity, adaptability, and entrepreneurial drive has made him a standout figure in both the iGaming and technology sectors.

Key Topics

00:00 – Show Intro
03:00 – Breaking rules and finding your own way
07:00 – Why Justin never focuses on problems
10:00 – Treating time as your most valuable currency
14:00 – The common thread across retail, HR, politics, and iGaming
16:30 – Leading with transparency during tough decisions
21:00 – Backing underdogs and seeing them succeed
23:30 – Why the person matters more than the pitch deck
26:00 – Speaking up on difficult issues in Malta and the industry
29:00 – Lessons learned from entering politics
34:00 – Balancing impatience and action in leadership
37:00 – Why growth and comfort never coexist
40:00 – Advice for young, ambitious leaders

“I’ve never really been burdened by the problem. I’m always thinking, how am I going to get it done?”

“Time is a currency. I invest it — and I don’t like to lose”

“You can’t make a CEO. Somewhere within them, they have that innate ability.”

“The only thing you should be is happy.”

Connect with Justin Anastasi on LinkedIn
Read more about his work:

• Ethical hiring practices in Malta
• Why ESG and stakeholder capitalism matter
• Life’s a Pitch: Making it count
  
  

Follow Leo Judkins on LinkedIn

Subscribe to the iGaming Leader newsletter: iGamingLeader.com/signup

Join the iGaming Leader Mastermind: iGamingLeader.com

In this episode of iGaming Leader, Leo sits down with Lee McFarland, a former British Army paratrooper and private security contractor turned iGaming industry executive. 

Lee shares his journey from military life to the corporate world, opening up about his struggles with PTSD, alcohol, and the ongoing process of self-awareness and recovery.

The conversation explores the challenges of transitioning into civilian life, the value of authenticity in leadership, and the role of community initiatives like Behind the Gloves in fostering connection and wellbeing.

Guest Bio

Lee McFarland is a seasoned iGaming professional with a unique journey from elite military service to senior leadership in the global gaming industry. 

He's built high-performing teams and delivered complex projects across North America, bringing a distinctive perspective shaped by his military background.

As founder of Praxis Point, Lee helps operators navigate market entry, product due diligence, and platform optimisation. 

He's also the driving force for Behind The Gloves, a wellness and boxing community within iGaming that's reshaping what authentic leadership looks like in the industry.

Whether he's launching a new casino, evaluating PAM platforms, or running a 6am boxing session at a conference, Lee brings energy, empathy, and execution to everything he does.

Key Topics Discussed

00:00 – From paratrooper to private security
04:55 – The challenges of transitioning to civilian and corporate environments
08:00 – Facing early career rejections and building resilience
10:30 – The power of authentic networking and relationship-building
14:30 – Therapy, EMDR, and understanding PTSD
17:00 – Overcoming fear, embracing vulnerability, and reframing perceptions
20:45 – The impact of alcohol culture in the military and beyond
24:50 – Behind the Gloves and building community through boxing
30:00 – Recognising burnout and the courage to slow down
35:45 – Learning to say no and set boundaries in business and life
38:00 – The importance of having anchors and a strong support network

Memorable Quotes

"We all get knocked down, how we get back and how we proceed is what defines us."
 "What? There's other people like me? "
 "If I can help one person, then it’s worth doing."
 "Sometimes you have to slow down to get the right things done."

Important Links
Connect with Lee McFarland on LinkedIn: https://www.linkedin.com/in/igaming-consultant/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming leader, Leo sits down with Arturs Zagurilo, Chief Commercial Officer at Gamma Stack, who shares his inspiring journey from the banking sector to becoming a leader in the iGaming industry. 

He openly discusses overcoming imposter syndrome, embracing his unique work ethic of putting in 150% effort, and the importance of authenticity and vulnerability in leadership. 

Arturs emphasises fostering a supportive work environment, where people can thrive and grow. He also highlights the significance of mental health, patience, and adapting your leadership style to meet the needs of a dynamic industry. 

GUEST BIO:

Arturs Zagurilo is a dynamic leader at the forefront of iGaming, serving as Chief Commercial Officer at GammaStack, growing the team from a single individual to over 10, and expanding the sales team to more than 20 and achieving an astounding 10x sales growth in its first year. 

Arturs has also pioneered new business directions, including custom game development on a revenue-share model with tier-1 and tier-2 operators, and the launch of both Turnkey and Sweepstake Turnkey offerings.

KEY TOPICS:

00:00 Arturs beginnings in Banking

04:24 Transition to iGaming

09:42 Work Ethic and Mindset: All or Nothing

16:48 The Journey of Self-Acceptance

21:35 Continuous Improvement and Building Support Systems

29:50 Leadership and Team Dynamics

40:07 The Value of Vulnerability in Business

48:02 Reflecting on Career Advice

MEMORABLE QUOTES:

• “The biggest strength you can have is to allow yourself to be yourself”
• “If you make sure people feel good around you, you can definitely improve in your career"
• “Being genuinely open about your struggles helps others relate to you and fosters deeper connections”

IMPORTANT LINKS:

Connect with Arturs Zagurilo: https://www.linkedin.com/in/arturs-zagurilo-81a820134/?locale=en_US

Follow Leo Judkins on LinkedIn:  https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup       

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Antti Koivula, iGaming lawyer at Legal Gaming Attorneys at Law, an expert on Finnish law and a former professional sports bettor. 

Antti discusses his transition from a demanding and very successful sports betting career to becoming a legal advisor and shares insights on managing extreme focus, the challenges of long working hours, and the life choices he made to optimise his performance and how his early ability to concentrate gave him an edge in sports betting and later in his law career. 

GUEST BIO: 

Antti Koivula is a Leading iGaming Lawyer at Legal Gaming Attorneys at Law, specializing in Finnish gambling law, licensing, compliance, and risk management, known as a high-stakes professional sports bettor with over a decade of experience including LLB and LLM degrees. Antti brings a rare combination of legal expertise and real-world industry insight. 

Before entering the legal field, he collaborated with elite betting syndicates, ran a successful tipster service, and consistently beat sharp bookmakers. Today, he advises a wide range of iGaming clients from operators and providers to PSPs and affiliates, and is recognized as a go-to expert on Finland’s gambling regulation. 

KEY TOPICS: 

00:00 The Life of a Professional Sports Bettor 

02:10 Introduction to the iGaming Leader Podcast 

02:52 Antti Koivula Journey into Sports Betting 

07:00 The Transition from Sports Betting to Law 

08:44 Balancing Family and Career 

17:03 The Analytical Approach to Career Decisions 

27:32 Starting a New Career in Law 

35:05 Final Thoughts and Advice 

MEMORABLE QUOTES: 

• “Life is too short to waste on being unhappy”
• “I never considered sports betting as something to retire from”
• “I would prefer doing something I really like over getting paid better for something”
• “Knowing yourself, your strengths, weaknesses, knowing what you can do, that's the good starting point”
• “Success in any high-pressure career requires passion, without it, it's a recipe for disaster”

IMPORTANT LINKS:

Get in touch with Antti Koivula:
https://www.linkedin.com/in/koivula-antti/
https://legal-gaming.com/
 
A few of his latest articles:

• https://sigma.world/news/exclusive-finlands-new-gambling-rules-could-spark-chaos/
• https://igamingexpress.com/affiliates-affiliates-and-one-more-time-affiliates-why-finlands-proposed-ban-could-undermine-its-gambling-reform/
• https://igwire.com/exclusive-interview-with-antti-koivula/
• https://igamingbusiness.com/gaming/gaming-regulation/was-sweden-the-best-market-liberalisation-model-for-finland-to-follow/

Follow Leo Judkins on LinkedIn:

https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter:

https://www.igamingleader.com/signup
 
Join the iGaming Leader Mastermind:

https://www.igamingleader.com/
 

In this episode of iGaming Leader, Leo sits down with Shelley Hannah, CPO at Relax Gaming. 

Shelley shares her inspiring 25-year journey from software programming to executive leadership in iGaming. 

She opens up about battling perfectionism, navigating self-doubt, leading through rapid industry change, and recovering from a life-altering car accident. 

The conversation explores leadership resilience, mental health in high-pressure roles, and the power of empathy in building high-performing teams.

Guest Bio

Shelley Hannah started her career in 1999 as a software programmer, working in the air traffic industry and insurance.

In 2013 she moved to the iGaming industry and, since then, has been working with partner programs, aggregation business, product innovation, operations and commercial.  

For nearly 7 years she has been part of the growth journey at Relax Gaming.  

Her career in product and software development has been instrumental in Relax Gaming's success and reputation as a leading B2B supplier.

Shelley is currently on the move to a new role, to be announced very soon. 

Key Topics Discussed

00:00 – From coder to CPO: Shelley’s non-linear rise
04:30 – Handling the chaos: why iGaming is a different beast
06:30 – Perfectionism, ambition, and burnout
09:45 – Learning to let go and lead through trust
14:00 – Navigating imposter syndrome and leadership doubt
16:00 – The loneliness of director roles
19:00 – Why building team culture beats micromanaging
23:00 – There will be Fire
26:30 – Surviving a near-fatal car accident
33:00 – Mental health, relapse fear, and self-awareness
38:00 – Growth through discomfort and honest leadership
43:00 – Practical ways to balance health and ambition
47:00 – A message to anyone who's quietly struggling

Powerful Quotes

"We all have different skills. If we were all the same, we'd be like robots."
 "You don’t need to know everything to take the role. You just need the skills to figure it out."
 "Your to-do list will never be done. Prioritise what really matters."

 "Leadership is about helping others succeed"

 "Nobody expects you to work 15 hours a day. That pressure comes from you."

Important Links

Connect with Shelley Hannah: https://www.linkedin.com/in/shelleyhannah/ 

Follow Leo Judkins on LinkedIn:  https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup       
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of the iGaming Leader Podcast, Leo sits down with Grainne Hurst, CEO of the Betting and Gaming Council, a distinguished professional in the gaming industry with over a decade of experience working with prominent organizations such as GVC, Labworks Coral, and the Betting and Gaming Council (BGC). 

Grainne shares her challenging yet brilliant career starting from her return from maternity leave into a period of immense professional upheaval and a subsequent promotion. She discusses her journey of resilience also feelings of 'mum guilt' and her approach to managing work-life balance with a supportive network, her unexpected path into lobbying, and her entry into the gaming industry.

GUEST BIO:

Grainne Hurst is the CEO of the Betting and Gaming Council, bringing nearly a decade of leadership experience from global betting brand Entain, where she served as Group Corporate Affairs Director. 
In this role, she spearheaded government relations, led the company's successful rebrand from GVC to Entain, and developed the multi-award-winning safer gambling strategy “Changing for the Better.” 

With deep expertise in political communications, advocacy, and regulatory affairs. Grainne previously served as a special advisor to the UK government, and her appointment as BGC CEO came as part of a strategic leadership restructuring, with former CEO Michael Dugher transitioning to Chair. 

Currently serving as a board member of Global Gaming Women and leading the charity's international expansion across the UK, Europe, Australia, and New Zealand.

KEY POINTS:

00:00 — Introduction and Guest Welcome
00:40 — Overcoming Career Challenges
12:22 — Navigating Mergers and Acquisitions
20:05 — Balancing Work and Family Life
23:44 — The Importance of Networking and Support
26:43 — Current Role and Industry Insights
35:19 — Advice for Career Resilience
39:01 — Conclusion and Final Thoughts

MEMORABLE QUOTES:

“There's no such thing as a work-life balance.”
“Continue to hold your head up high, continue to do your best work.”
“You have to pick yourself back up, put on a brave face, move onward and upward.”
“The biggest issue and challenges for me were actually surviving then repositioning myself each time.”
“Being a straight player means sometimes being too direct, but it’s better than playing political games.”
“Accept the principle, but let's work together on how we actually get there in practice.”

IMPORTANT LINKS:

Sun article by Harry Cole on tax consultation:
https://www.thesun.co.uk/sport/34714856/rachel-reeves-horse-racing-tax-hike-betting/
Appearance on Racing TV: Betting and Gaming Council on X:
https://t.co/LxATuixICZ" / X
Post on LI on black market:
 https://www.linkedin.com/posts/grainne-hurst-1a32821a_dont-underestimate-the-threat-from-the-gambling-activity-7317882477589528578-cUKc?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAXsdK8B-LO8wK62bL6Rj53p2J9mMbqRKEc
Sun editorial on tax consulation:
https://www.linkedin.com/feed/update/urn:li:activity:7323252184203055104

Follow Leo Judkins on LinkedIn: 
 https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter:
https://www.igamingleader.com/signup       
Join the iGaming Leader Mastermind:
 https://www.igamingleader.com/

In this episode of the iGaming Leader, Leo sits down with Fintan Costello, former MD at BonusFinder and current Non-Executive Director at Gambling.com Group. Fintan shares the remarkable journey from launching daring stunts at Paddy Power to scaling an affiliate business through grit, creativity, and relentless execution. 

The conversation explores entrepreneurship inside and outside the corporate world, leadership lessons from marketing war zones, the truth about exits and earnouts, and what it really means to pursue “Big 2025 Energy.” 

A must-listen for iGaming professionals seeking resilience, strategic vision, and human depth.

GUEST BIO:

17 years in the gambling industry but really a marketing nerd at heart. Fintan worked at some of the giants including PaddyPower, PokerStars and Google. 

Exited Bonusfinder to Gambling.com group where he currently serves as a Non-Executive Director. 

In his spare time he likes to run really long distances.

Key Topics Discussed:

00:00 – The iGaming marketing arms race and civilian outsiders
04:30 – From Paddy Power stunts to Seal Team Six: Fintan’s first break
09:45 – What drives competitiveness and staying power in iGaming
14:10 – The zero-to-one obsession: entrepreneurship vs. comfort zones
18:40 – Building BonusFinder: from near burnout to acquisition
25:00 – The truth behind exits: exhaustion, timing, and what people don’t see
30:15 – Adapting after the sale: investing time vs. investing money
35:10 – Rediscovering purpose and mentoring new founders
38:00 – What “Big 2025 Energy” really means
41:30 – Fatherhood, legacy, and designing your best years intentionally

MEMORABLE QUOTES:

• "Being an affiliate is probably one of the most brutal jobs out there because eat what you kill." 
• "It's like taking a tank to a knife fight. That's what it's like when you’ve done marketing in gambling and move outside the industry."
• "If you can't be replaced, you can't be promoted."
• "I was more excited about my son making the Mario Kart Benelux finals than selling a company."
• "Parenting is role modelling. If I want him to be the best version of himself, I need to be the best version of myself."

IMPORTANT LINKS:

Follow with Fintan Costello: https://www.linkedin.com/in/fintancostello/

Follow Leo Judkins on LinkedIn:  https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup       

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, host Leo Judkins sits down with Nakeeta Janse van Rensburg, former Group CEO of the MEGA Group, co-founder of StratEdge Group, and UK ambassador for Women in Gaming Africa.

Nakeeta shares her extraordinary journey through 17 years in iGaming leadership, culminating in her transition to entrepreneurship.

The conversation explores leadership, burnout, servant leadership, emotional intelligence, and cultural challenges in corporate environments, offering powerful insights and hard-earned advice for executives navigating rapid growth, health challenges, and the personal cost of high performance in the gaming industry.

Guest Bio

Nakeeta has been in the iGaming industry for over 17 years. With her roots in VIP, CRM and customer retention she has worked in almost every department in the B2C and B2B space.

After 6 years of running the Ellipse Entertainment/MEGA Group she recently exited and has now co-founded StratEdge Group Inc which offers consulting services for new market entry worldwide, helping businesses navigate the entry without the unnecessary financial burn.
Nakeeta serves as the UK Ambassador for women in iGaming Africa and pioneered the 3 pillars of leadership to build strong teams of leaders serving each other.

Key Topics Discussed

00:00 – When "We're a family" culture becomes toxic

02:54 – Building a confident, empowered, global team

06:20 – The cost of career growth: imposter syndrome and overwork

10:08 – The risks of not setting boundaries from the beginning

14:05 – The most important thing you can do for yourself

17:04 – Redefining relationships after stepping into leadership

20:00 – Coping with isolation at the top

23:00 – Sacrifices behind the scenes

27:43 – The power and traps of servant leadership

38:00 – Finding identity beyond the job title

46:15 Launching StratEdge agency and rediscovering purpose

Memorable Quotes

"Some businesses actually do expect the team to die for the business — and will even use that language."

"You have made work non-negotiable, and everything else is negotiable."

"Servant leadership isn’t about doing what everyone says — it’s about being courageous for the whole."

"I was the job. I wasn't even so much my title — I was the company."

"Fear is just a trigger warning system. How you deal with fear is a completely different thing."

Important Links

• Follow Nakeeta Janse van Rensburg on LinkedIn: https://www.linkedin.com/in/nakeeta-janse-van-rensburg-mbm-063173195
• Follow  Women in iGaming in Africa on LInkedIn to learn more: https://www.linkedin.com/company/women-in-gaming-africa-org

• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

Episode Summary

In this episode of iGaming Leader, Leo sits down with Frank op de Woerd, co-founder and CEO of CasinoNieuws.nl.

Frank shares his journey from bluffing his way into poker journalism to becoming a respected media figure in the Dutch iGaming industry. 

He opens up about burnout, leadership, the emotional fallout of COVID, and why he walked away from high-status opportunities to start something he could truly believe in.

The conversation explores his reflections on poker fame, rebuilding from scratch, setting editorial standards, and staying true to his values in a highly competitive industry.

GUEST:

Frank op de Woerd discovered poker while studying at Utrecht University in 2005. Though he never turned pro, his passion led him to a role at PokerNews.nl, eventually rising to Head of Content at PokerNews.com.

With the Dutch gaming market on the verge of regulation, he co-founded CasinoNieuws.nl, which quickly became one of the largest affiliates in the Netherlands. Frank now serves as CEO of CasinoNieuws.nl, overseeing other leading platforms like 

OnlineCasinoGround.nl, BesteCasinoBonussen.nl, and GokkastenXL.nl, while also preparing to launch OnlineCasinoUSA.com.

He also founded the Online Casino of the Year awards, the most prominent recognition for legal gambling sites in the Netherlands.

 Key Topics Discussed:

00:00 - Welcome to the iGaming Leader Podcast
 02:35 - Bluffing His Way into Poker Media
 06:22 - Becoming the Face of Dutch Poker
 10:04 - Hall of Fame Recognition & Industry Evolution
 13:55 - Losing His Job During COVID
 18:01 - Starting Over with CasinoNieuws.nl
 21:46 - Launching with 1,000+ Articles and No Monetisation
 25:40 - The Article That Changed Everything
 30:10 - Building Trust and Editorial Integrity
 36:08 - Balancing Leadership with Personal Values
 41:00 - Advice for Founders and Industry Creators

MEMORABLE QUOTES:

“If you say yes to everything, you're basically saying no to yourself.”
 “It was terrifying—starting a media company without monetisation or a safety net.”
 “We didn’t want to be the biggest; we wanted to be the most credible.”
 “Being inducted into the Hall of Fame didn’t make me feel successful. Starting over did.”
 “Saying no became my survival skill.”

IMPORTANT LINKS:

Follow Frank op de Woerd’s work:

https://www.casinonieuws.nl

casinozondercruks.nl

casinozondervergunning.nl

onlinecasinovanhetjaar.nl

Follow Leo Judkins on LinkedIn:
 https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter:
 https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind:
 https://www.igamingleader.com/

In this episode of the iGaming Leader, Leo Judkins sits down with John Wright, co-founder of StatsDrone. 

John shares challenges and tough decisions he faced, almost going bankrupt and starting over with his business, finding his purpose, the role of therapy in his life, and the way he navigated through some professional and personal setbacks.

The conversation explores his experiences with public speaking, social media engagement, and ultimately finding sustainable high performance.

GUEST:

John has been in iGaming for over 20 years as a professional gambler, affiliate manager, casino operator, affiliate and now as an affiliate analytics software builder. 

On top of being an affiliate coach, he is also on the Board of Trustees at BetBlocker

Key Topics Discussed:

00:00 Welcome to the iGaming Leader Podcast

01:20 John Wright's Journey into iGaming

05:59 Finding Purpose and Overcoming Challenges

10:57 The Role of Therapy and Personal Growth

16:31 Balancing Patience and Agility in Business

21:07 The Painful Decision to Relaunch

25:05 Business Partnerships

31:22 The Highs and Lows of Pitching to Investors

36:01 Advice for Aspiring Entrepreneurs

MEMORABLE QUOTES:

“All those previous 20 years they made me better at what I am today.”

“You don't realize what we're locking inside ourselves…”

“So when I look at people, I try to go a bit deeper and go, I know there's more pain and things that we don't see on the surface”

“I believe if I don't do this work, someone else will but if I do this work, I also have an opportunity to do something positive about it”

IMPORTANT LINKS:

Contact John wright :

• Follow John Wright on LinkedIn:

https://www.linkedin.com/in/alwayslookright/

• Newsletter:

 https://www.linkedin.com/newsletters/affiliate-bi-7063965031784148992/

• Affiliate BI podcast:

https://open.spotify.com/show/0nTNXugQTY4Ww8JiSULeiu?si=a5654594f03041a3

• Follow Leo Judkins on LinkedIn:

 https://www.linkedin.com/in/leo-judkins/

• Subscribe to the iGaming Leader newsletter:

 https://www.igamingleader.com/signup

• Join the iGaming Leader Mastermind: 

 https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Daniel Beard, Partner at Partis Capital and long-time advisor in the gaming industry. 

Daniel shares a raw and honest reflection on his journey—from adoption trauma and imposter syndrome to leading multimillion-pound deals and founding one of the most community-driven events in iGaming.

The conversation explores leadership under pressure, emotional resilience, the real drivers behind burnout, and the surprising role sport, therapy, and charity have played in Daniel’s success. 

Guest Bio

Daniel Beard began his career 20 years ago in recruitment at Pentasia. He then transitioned into a commercial role at Openbet, where he played a key role in securing one of their largest clients, Betfair.

Following that, Daniel joined Progressplay, a white-label solution provider, helping scale the business from 6 to 64 sites.

He later moved to GSI, a casino middleware layer, which was eventually acquired by Push Gaming.

Today, Daniel serves as a Partner at Partis Capital, a leading M&A advisory firm in the gaming industry, and is also an active investor across various businesses.

Key Topics Discussed

00:00 – How adoption trauma impacts business performance
07:00 – Breaking imposter syndrome through introspection
14:00 – Daniel’s first panic attack in front of a client
18:00 – The purpose of Oliver’s Wish Boxing Event
22:00 – Re-evaluating life after burnout and loss
27:00 – Managing emotional triggers and boundaries
32:00 – How not to bully yourself

Memorable Quotes

“Before you've even brushed your teeth, you're already bullying yourself.”
 “Why are you in the room? Why do they believe in you?”
 “For me, it's all personal. It’s never just business.”

Important Links

Connect with Daniel Beard

https://www.linkedin.com/in/danielbeard/

https://oliverswish.org.uk/

https://partissolutions.com/

Follow Leo Judkins on LinkedIn: linkedin.com/in/leo-judkins

Subscribe to the iGaming Leader Newsletter: igamingleader.com/signup

Join the iGaming Leader Mastermind: igamingleader.com

In this episode of iGaming Leader, Leo sits down with several standout members of the iGaming Leader Mastermind to share their deeply personal journeys of transformation. 

From burnout and overwhelm to sustainable high performance, these stories reveal the real impact of removing the mask and prioritising wellbeing in the world of leadership. 

The conversation explores burnout, work-life balance, imposter syndrome, stress, resilience, leadership growth, and personal recovery — offering inspiration and actionable insights for ambitious iGaming professionals ready to lead without losing themselves in the process.

Our Guests

Rob Fell is CEO at RiskCherry, known for his physical transformation and renewed mental clarity. He now leads with structure, focus, and purpose.

Fintan Costello is a veteran founder and advisor in the industry. After facing burnout, he rebuilt a better approach to business and life.

Julia Weygandt is the Group CCO at CallsU and a committee member at Global Gaming Women. Once overwhelmed by work, she found clarity, boundaries, and a powerful support system.

Carl Hallam is Co-Founder of Vega Gibraltar. Once mentally and physically exhausted, he’s now living with presence, peace, and professional purpose.

Lex Scott is VP of Gaming at ITV Studios. From near breakdown to emotional recovery, Lex shares how he rediscovered balance and inner peace.

Richard Marquis is a Director at Flutter/Sky Gaming. After losing his mother, he redefined his approach to time and work, creating sustainable habits and intentional living.

Arturs Zagurilo is a CCO who overcame imposter syndrome and scepticism about coaching. Through the Mastermind, he became more productive and genuinely happy.

James Murray is Director of Business Development at Playnetic. From burnout and hopelessness to reclaiming control and confidence, his story highlights the power of asking for help.

Key Topics Discussed

00:00 – Rob Fell on building clarity and overcoming burnout through structure
03:00 – Fintan Costello on regaining 30 hours/week and making millions through mindset shifts
06:00 – Julia Weygandt on feeling consumed by work and finding community and balance
08:00 – Carl Hallam on recovering from emotional strain and becoming a better leader
11:00 – Lex Scott on near-collapse and finally finding inner peace
13:00 – Richard Marquis on the loss of his mother and building habits to honour her legacy
16:00 – Arturs Zagurilo on overcoming imposter syndrome and discovering the value of community
19:00 – James Murray on escaping burnout, asking for help, and reclaiming his joy and energy

Memorable Quotes

"I was done. I was working long days, working weekends… but I knew it wasn’t sustainable." – Fintan Costello
 "Everyone on my birthday list was from work… that was the moment I realised something had to change." – Julia Weygandt
 "I’m physically 10 years younger but mentally 20 years older." – Carl Hallam
 "For the first time… I feel peace. I thought it was something that was beyond me." – Lex Scott
 "You are in control of your own happiness." – James Murray
 "What I’m most proud of is the feeling of habits forming — and knowing they’ll last." – Richard Marquis
 "At first, I thought this was all BS. But now I know — it works. I’m more productive and more happy." – Arturs Zagurilo

Important Links

Connect with Leo Judkins: https://www.linkedin.com/in/leo-judkins
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo Judkins sits down with Vladimir Malakchi, investor, advisor, former CCO of Evoplay and CEO of Xanada Investments. 

Vladimir shares how adaptability, integrity, and fearless decision-making shaped his journey from government employee to multi-industry executive and respected leader in iGaming. 

The conversation explores personal resilience, navigating uncertainty, leading with impact, and the mindset shifts that separate founders who thrive from those who stall — offering real, raw advice for executives, founders, and future leaders.

Guest Bio

Vladimir Malakchi is a strategic investor and business scaling expert with 10 years of experience. Over the past 5 years, he has mentored iGaming companies, guiding them to commercial success and top industry rankings.

Recognized as Speaker of the Year and Influencer of the Year, Vladimir is among LinkedIn's top voices in the industry. He has led companies to over 300 awards and nominations.

A respected judge and speaker at global gaming conferences, Vladimir launched Xanada Investments — an investment fund that supports promising iGaming projects, focusing on business scaling through financial backing and a community-driven approach for mutual success.

Key Topics Discussed

00:00 – Introduction

03:00 – Betrayed by a friend helped by a stranger

08:00 – Couldn’t go back and face my mother

10:50 – Why adaptability is the most critical skill for founders

11:50 – Career pivots, mindset shifts, and making your own luck
17:00 – You need to start moving, moving, moving.
24:11  – Fear, risk, and the dangers of the comfort zone
30:50 – The mindset difference between serial founders and first-time entrepreneurs
34:55 – Perfectionism vs. speed: the silent killer of startups
38:50 – What I want to be remembered for

Memorable Quotes

"If you’re the smartest guy in the room, it’s time to change rooms."
 "Comfort is the most dangerous place to live. You’ll look back and realise you’ve lost 20 years."
 "People say yes because they don’t want to hurt your feelings. But if they won’t pay for your product, you’ve got nothing."
 "Founders don’t die from failure — they die from perfectionism and inaction."
 "I want to be remembered for helping people grow — not just in business, but in life."

Important Links

Connect with Vladimir Malakchi: 

https://www.linkedin.com/in/vmalakchi/
https://xanada.fund

https://next.io/news/promoted/inside-the-xanada-pitch-contest-vladimir-malakchi-how-to-prepare-effectively/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Mark Schmidt, Managing Director at EveryMatrix and a seasoned iGaming professional with over 17 years of industry experience. 

Mark shares his extraordinary journey from rising through the ranks in sports betting and gaming, to battling addiction, depression, and suicidal thoughts—and ultimately rebuilding his life and career.

The conversation explores the pressures of leadership in iGaming, the dangers of burnout and imposter syndrome, the stigma around mental health in male-dominated environments, and the importance of vulnerability, boundaries, and support systems. 

Mark offers raw honesty and empowering insights for anyone facing personal challenges while navigating high-performance careers.

Guest Bio

16 Year career in iGaming focusing exclusively on Africa. Mark has worked for the industry's leading B2B providers in senior roles with the likes of Sportradar and IMG. 

His career started off in B2C as the head of trading for Hollywood Bets where his love of horse racing began. 

He’s a dad to three girls and has been married for ten years to his amazing wife Derryn. 

He’s currently with EveryMartrix and is the Managing Director - Africa. 

Key Topics Discussed

00:00 - Introduction
02:50 - Mark’s early career at Hollywood Bets
07:09 - Struggles with mental health and alcohol in high-pressure roles
09:03 - Suicidal ideation and coming out of rock bottom
14:35 - Feeling alone and imposter syndrome
18:49 -  Dealing with social expectations in gaming
21:40 - Building a peer support network for others in the industry
25:59 - Generational shifts, asking for help, and creating change before it’s too late
28:44 - Just get help
33:15 - Advice for Gaming Leaders who feel the same way

Memorable Quotes

"Although I was there in body, I wasn’t there in mind."
 "The world’s changed a hell of a lot. There are so many different ways that you can get help now."
 "If I was able to get to a better point, anyone can do it."
 "Just get help. Even if it’s a friend. Don’t try to solve it in your own head."

Important Links

Connect with Mark Schmidt:https://www.linkedin.com/in/mark-schmidt-aa27398b/
Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Sasha Uman, Chief Commercial Officer at Playtech Live. 

Sasha shares her inspiring journey from finance associate to CCO at Playtech Live's division, revealing how bold moves, and supportive networks shaped her career. 

The conversation explores her path through the iGaming industry, the importance of asking for opportunities, overcoming imposter syndrome, managing remote teams, and maintaining work-life balance—offering actionable advice and relatable insights for aspiring leaders, especially women navigating male-dominated industries.

Guest Bio 

Sasha is an action-focused commercial executive with a proven track record in driving revenue growth and market expansion. 

With extensive experience in negotiating IP and software licensing agreements, as well as managing strategic contract renewals and re-negotiations, Sasha excels at navigating complex, high-impact projects to swift and effective resolutions. 

A strong leader and skilled negotiator, she currently leads high-performing teams that consistently exceed KPIs and business expectations.

Key Topics Discussed 

00:00 – Sasha’s career path: from finance to CCO at Playtech's Live Division

04:00 – Knocking on doors and asking for what you want

10:29 – Dealing with overthinking and building a strong support system

12:51 – Managing imposter syndrome and finding confidence through connection

18:42 – Balancing leadership and family life in the iGaming industry

23:14 – Overcoming challenges and defining leadership through adversity

26:26 – The value of authentic leadership and doing things your own way

32:30 – Delegation struggles and the long-term value of empowering others

36:20 – Advice for business development professionals looking to grow fast

Memorable Quotes

"I have to do it myself. No one will build your future for you."

"Overthinking turns into a vicious circle. It’s better not to go into it at all."

"You can achieve things in your own way. There’s no one path to success."

"Don’t just pitch the revenue share—understand the product deeply."

"People don’t always know what you’re capable of unless you show them."

Important Links

Connect with Sasha Uman: https://www.linkedin.com/in/sasha-uman-17722780/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Paris Smith, former CEO of Pinnacle and one of the most influential leaders in the iGaming industry. 

Paris shares her journey from sports betting to leading a powerhouse brand, highlighting the challenges, leadership lessons, and industry shifts she has navigated. 

The conversation explores high-performance culture, resilience in the face of public scrutiny, and the evolving dynamics of leadership in iGaming.

Paris shares what it takes to thrive in a fast-paced, ever-changing industry.

Guest Bio

Paris Smith began her Hall of Fame gaming career in 1995 with WWTS. 

In 2006, she joined Pinnacle, helping transition the business toward Asian and European markets. 

She then restructured Pinnacle into a B2C bookmaking leader, pioneering initiatives like accepting the first esports bets in 2010. 

With unmatched industry expertise, Paris now serves as an advisor and consultant, leveraging her passion and experience to guide others through Life Winning and Defy the Odds.

Key Topics Discussed

00:00 – Guest introduction
02:00 – Paris' early years in sports and how competition shaped her leadership
05:25 – Building a high-performance culture in iGaming
09:36 – Holding teams to higher standards
13:10 – Dealing with public scrutiny and pressure
20:53 – Industry resilience and the evolving role of leadership
24:00 – Market shifts post-COVID and the challenge of balancing costs and people
26:43 – Handling layoffs and company transitions
29:28 – The three types of professionals in iGaming
33:29 – The biggest untapped opportunities for operators today
37:04 – Responsible gaming: The need for incentives over penalties
39:24 – The key to success: Humility, adaptability, and believing in yourself

Memorable Quotes

"I love crunch time. Three seconds left, down by two—I want the ball. That's how I approach leadership."

 "You can’t thrive in iGaming if you’re not listening, learning, and evolving. Stagnation isn’t anoption in this industry."

 "Resilience isn’t about avoiding challenges—it’s about knowing you’ll push through them, no matter what."

Important Links

• Connect with Paris Smith: https://www.linkedin.com/in/paris-smith-1719377/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

 Naive or ballsy? Building a company from scratch in an industry you don’t know with Helen Walton

In this episode of iGaming Leader, Leo sits down with Helen Walton, Chief Commercial Officer and Co-Founder of G Games, an online casino studio. 

Helen shares how she went from working on household brands to co-founding a gaming business that supplies games to over 800 operators. 

The conversation explores the challenges of entrepreneurship, the importance of building strong business relationships, and the unconventional strategies that helped G Games stand out in the iGaming industry. 

Offering insights into leadership, resilience, and industry innovation, Helen provides valuable lessons for aspiring entrepreneurs and gaming professionals.

Guest Bio

Helen Walton is the Chief Commercial Officer and Co-Founder of G Games. 

Over the last decade, she and her business partners have grown G Games from a bold idea into a global company, supplying games to over 800 operators. 

Helen has worked across multiple industries, from beauty and retail to logistics and gaming, helping build some of the most recognizable brands. 

A well-known speaker and writer in iGaming, she is also a member of the UKGC Industry Forum, advocating for responsible gaming and innovation in the sector.

Key Topics Discussed

00:00 – From consumer brands to iGaming

03:00 – How G Games started

05:38 – Early failures that shaped G Games

08:01 – Why networking is critical to success

09:14 – Standing out in iGaming

12:18 – Overcoming setbacks

20:11 – Building a strong company culture

23:57 – The power of autonomy, trust, and feedback

29:58 – Delegation and letting go

35:14 – Bringing fresh talent into iGaming

41:15 – Take ownership of your career and create your own opportunities

Memorable Quotes

"We started with no network, no industry experience—just a crazy idea and a lot of persistence."

"Failure is a great teacher. Every mistake we made helped shape the company we have today."

 "If you want to grow in your career, stop waiting for someone to tell you what to do—take ownership and make things happen."

Important Links

• Connect with Helen Walton: 

https://www.linkedin.com/in/helen-walton/
https://www.linkedin.com/company/gforthegamers

• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Simon Pilkington, former CEO of KaFe Rocks and experienced iGaming executive. 

Simon shares his transformative journey, from navigating imposter syndrome and career shifts to prioritizing his health and well-being. 

They go deep into leadership challenges, personal growth, and the power of building a strong support system. 

Simon shares some valuable insights and practical advice for leaders striving to balance career success with personal fulfillment.

Guest Bio

Simon Pilkington is a seasoned iGaming executive with a background in leadership, strategy, and business transformation. 

17+ years in the iGaming industry, spanning operator, media and data companies, affiliate companies, and his own businesses. 

Not a 'straight forward' career path, but one that led to CEO leadership with KaFe Rocks. Currently running Wander, a specialist and unique recruitment business, alongside a start-up and bootstrapped affiliate company called Best Betting Media.

Key Topics Discussed

00:00 – Taking over as CEO: The challenges of stepping into leadership
05:42 – Overcoming imposter syndrome and self-doubt
09:58 – Balancing career, family, and well-being during the pandemic
11:36 – Transforming health: From burnout to peak performance
17:08 – The power of delegation and trusting your team
22:11 – Lessons from leadership: Building the right company culture
26:25 – Getting out of your own head
34:28 – Simon’s charity work: From boxing to running 180 miles for a cause

Memorable Quotes

"I was doing everything for everyone—except myself. When I finally prioritized my well-being, everything else improved."
 "You don’t get rid of imposter syndrome—you learn to manage it and use it to your advantage."
 "Leadership isn’t about knowing everything; it’s about surrounding yourself with the right people and trusting them."

Important Links

• Connect with Simon Pilkington: 
  • https://www.linkedin.com/in/simonpilkington
  • https://www.wearewander.co.uk
• Support Simon’s charity run: https://www.justgiving.com/page/olivers-army-6-ultras 

• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Britt Boeskov, an experienced executive in iGaming and digital transformation. 

Britt shares her journey from starting as a management trainee to becoming a C-level leader in a fast-paced and highly regulated industry. The conversation explores career progression, leadership challenges, the power of building strong professional relationships, and the impact of AI and personalization in the gaming industry. Offering valuable insights, Britt provides actionable advice for professionals looking to step up in their careers and lead with confidence.

Guest Bio

With 20 years of experience in the i-gaming industry, Britt is a board member and advisor who specialises in strategy, customer experience, and digital transformation. 

After a long C-level run with Kindred Group, she now serves on the boards of Better Collective, Mindway AI, GAMING1 Group, MAG Interactive and Racecourse Media Group; and provides tailored support through 4see Advice.

Key Topics Discussed

02:00 – Britt’s journey to C-level executive

04:40 – Transitioning to an established industry leader
07:00 – Stepping into leadership: Taking ownership and leading with confidence
09:50 – Sometimes you just have to take the corner office
11:20 – You don’t have to do it all yourself
16:00 – The importance of delegation and trusting your team
21:20 – Finding purpose in leadership and the role of responsible gaming
24:50 – The evolution of player engagement and the role of AI in gaming
29:30 – Britt’s advice for leveling up your career

Memorable Quotes

"You don't get the corner office. You take the corner office."
"High performers balance humility and curiosity with ambition and persistence."
"The one lasting thing you build in this industry is your relationships—hold on to them."

Important Links

Connect with Britt: 

• https://www.linkedin.com/in/brittboeskov/
• https://4see.dk/4see-methods/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Elena, a seasoned executive with extensive experience in business transformation and leadership. 

Elena shares her journey from starting as a PA to leading billion-pound transformation projects in highly regulated industries. 

The conversation explores navigating career transitions, the importance of leadership adaptability, and how diverse perspectives shape high-performing teams. 

Elena provides actionable advice for leaders looking to progress into executive roles and lead with confidence.

Guest Bio

Elena Chambers is the Group Chief Transformation and Corporate Development Officer at Allwyn, bringing over 20 years of global experience in strategic planning and business transformation. Her journey from starting as a PA in Moscow to leading billion-pound transformations showcases her ability to drive innovation across industries. 

Prior to Allwyn, she served as COO at 888holdings where she led the William Hill post-merger integration, and spent 12 years at British American Tobacco leading a £1.2bn global transformation program. A graduate of both Columbia and London Business School, Elena brings a unique perspective shaped by her cross-cultural experience, with a leadership approach that emphasizes curiosity, authenticity, and building diverse teams to drive organizational change.

Key Topics Discussed

02:00 – Elena’s career journey: From PA to leading transformation projects

03:50 – Breaking into the iGaming industry and taking on executive roles

07:20 – Managing international teams and adapting to different leadership cultures

11:50 – Leveraging strengths as a woman in a male-dominated industry

20:30 – The importance of delegation and letting go to grow as a leader

25:30 – Handling imposter syndrome and embracing continuous learning

29:00 – Lessons from the tobacco industry: Anticipating regulatory changes in gaming

32:20 – The future of national lotteries and the role of technology in transformation

Memorable Quotes

"If you try to mimic your male colleagues' behavior, that's not going to get you anywhere—be yourself and use your unique strengths."

"One of the biggest skills for a leader is to build a team that complements each other, not one that mirrors each other."

"Start transforming from the inside while you still can—don’t wait until you’re forced to change."

Important Links

Connect with Elena: https://www.linkedin.com/in/elenareznikorskaya/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Georgia Parry, Director of Key Accounts at Blueprint, to discuss her incredible career progression, overcoming adversity, and her leadership philosophy.

Georgia shares how she went from an office administrator to a director in just seven years, the lessons she learned from a major health scare, balancing leadership with single parenthood, and how she built her confidence in a high-stakes industry.

This conversation dives into personal resilience, leadership growth, and strategies for managing stakeholder relationships in gaming. 

Whether you're an aspiring leader, a working parent, or someone looking to build more confidence in your career, Georgia’s story is packed with valuable insights.

Guest Bio

Georgia Parry is the Director of Key Accounts UK at Blueprint Gaming, where she has been a key player for the past seven years, starting her journey as an Office Administrator before rapidly climbing the ranks. Prior to joining the gaming industry, she worked as a Sales Negotiator in real estate, but her passion for people and relationship-building naturally led her into commercial roles.

As an extroverted and highly social leader, Georgia thrives in roles that emphasize human connection. She firmly believes that people buy from people, not just products, and that hiring genuinely good individuals is the foundation of a successful business. While still learning the nuances of her leadership position, she embraces the journey and the challenges that come with it.

Outside of work, Georgia is a devoted mother to her 8-year-old son, Henry, her greatest motivation to succeed.

Key Topics Discussed

00:00 – Welcome and Introduction
03:50 – The Science Teacher’s Prediction
05:50 – Pivotal Career Moments
08:00 – Navigating a Major Life Change
12:50 – Facing a Life-Threatening Health Scare
16:30 – The Power of Positivity and Resilience
19:30 – Leadership & Emotional Intelligence
26:00 – Building Relationships in iGaming
28:30 – Overcoming Imposter Syndrome
31:50 – Lessons from Great Leaders
34:20 – Advice to Her Younger Self

Memorable Quotes

📌 “I truly believe that if you understand what makes people happy at work, you’ll get the best out of them—without needing to be a strict leader.”
📌 “If you’re progressing in your career, imposter syndrome is natural. It means you’re in the right place.”
📌 “Life is short—don’t waste energy on negativity. Control what you can, and let go of the rest.”
📌 “If you ever don’t know the answer, just say, ‘I don’t know, but I’ll find out.’ That’s how you build credibility.”

Important Links

• Connect with Georgia Parry: https://www.linkedin.com/in/georgia-parry-a86424159
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Andrew Bulloss, Partner at Odgers Berndtson, to explore the evolution of leadership in the iGaming industry. Andrew shares his journey from sports recruitment to building one of the most influential executive search practices in betting and gaming.

The conversation covers how leadership requirements have changed over the last decade, why curiosity is an underrated trait, and what it really takes to break into C-level positions. Andrew also dives into how leaders can develop their self-awareness, overcome imposter syndrome, and position themselves for board-level roles.

Whether you're an aspiring leader, an experienced executive, or someone looking to make a meaningful career move, this episode is filled with actionable insights and hard-earned wisdom to help you grow.

Guest Bio

Andrew Bulloss is a Partner at Odgers Berndtson, where he runs the global gaming practice - all the board and leadership roles handled in igaming, betting and interactive entertainment internationally.

He also runs the broader entertainment division at Odgers - a team of around 20 people in London working with clients in media, sport, music and gaming.  Last year they handled over 90 senior appointments in 14 countries

His expertise in identifying high-impact leaders, understanding talent trends, and guiding executives into board-level positions has made him a trusted advisor to CEOs, investors, and leadership teams worldwide.

In his own words: I love my job. I meet some amazing people. Its a good reason to get out of bed in the morning.

He is a Dad of twins, mid-life crisis mountain biker and road biker. 

Key Topics Discussed

00:00 – Welcome and Introduction
03:00 – Building a Career in iGaming
06:00 – The Highs and Lows of Executive Search
09:30 – Finding Your Voice as a Leader
11:50 – The Role of Self-Awareness in Leadership
14:30 – Lessons from Top CEOs
17:00 – The Most Underrated Leadership Trait: Curiosity
19:00 – Authenticity, Empathy, and Collaboration
22:30 – Inside vs. Outside Industry Hires
26:00 – How to Prepare for Board-Level Roles
30:00 – Breaking into C-Level Positions
34:00 – The Power of Personal Branding

Memorable Quotes

📌 “Imposter syndrome shows that you care. If you’re not at least a little nervous before a big meeting, do you even care about the outcome?”

📌 “I only do the things that only I can do.”

📌 “Curiosity is a leadership superpower. Great executives look beyond their industry for ideas and innovation.”

📌 “Being authentic and showing empathy, they’re the foundation of strong leadership.”

Important Links

• Connect with Andrew Bulloss: 
  • https://www.linkedin.com/in/andrew-bulloss-b495651/
  • https://www.odgersberndtson.com/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

How to Lead Major Industry Events – Alex Pratt on Balancing Success with Well-Being

In this episode of iGaming Leader, Leo sits down with Alex Pratt, Group Managing Director at Clarion Gaming, to discuss leadership in large-scale events, business resilience, and the mindset shifts needed to sustain long-term success.

Alex shares his journey from sales to leading some of the most influential events in the iGaming industry, including ICE and iGaming Business. He provides insights into what makes an event successful, how to navigate high-pressure situations, and why adaptability is key in the ever-changing gaming industry.

The conversation also covers authentic leadership, personal growth, and work-life balance, offering valuable lessons for executives, entrepreneurs, and anyone looking to thrive in high-performance environments.

Guest Bio

Alex Pratt is the Group Managing Director at Clarion Gaming, overseeing some of the industry's most prominent events, including ICE and iGB Affiliate. With over two decades of experience in iGaming, he has played a pivotal role in shaping gaming media, events, and community-building.

He began his career in sales, eventually growing iGaming Business from a small quarterly print magazine into a dominant media powerhouse. He later joined Clarion Gaming, where he has led transformative changes, including the recent relocation of ICE from London to Barcelona.

Known for his strategic vision, innovative approach, and people-first leadership style, Alex is passionate about creating valuable industry connections, improving workplace culture, and helping leaders grow both professionally and personally.

Key Topics Discussed

00:00 – Welcome and Introduction
01:30 – Moving ICE to Barcelona
06:30 – Starting in Sales
09:00 – Journey in iGaming
12:00 – Almost Losing the Business Overnight
17:30 – Handling Public Criticism and Pressure as a Leader
21:30 – Authenticity and setting boundaries
26:00 – Vulnerable Authentic Leadership
33:00 – The Future of Industry Events and AI in Conferences
38:40 – How to Get the Most Out of Industry Events
43:40 – Work-Life Balance and Leadership Energy Management

Important Links

• Connect with Alex Pratt:
  • https://www.linkedin.com/in/alex-pratt/
  • https://www.icegaming.com/
  • https://www.igblive.com/
  • https://igamingbusiness.com/
  • https://www.igbaffiliate.com/
  • https://ggbnews.com/

• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

From Burnout to Unstoppable Entrepreneurship: Lessons in Leadership and forging your own path with Robert Lenzhofer

In this episode of iGaming Leader, Leo sits down with Robert Lenzhofer, Co-Founder & CEO of Hölle Games, to discuss his 20-year journey in the gaming industry, from his early days at Bwin to leading his own tech-driven company. Robert opens up about the lessons he learned from burnout, the power of asynchronous work, and the importance of creating agile, efficient teams.

This conversation is packed with insights for leaders seeking to improve organizational flow, reduce workflow waste, and build sustainable businesses while maintaining personal well-being.

Guest Bio

Robert has been involved in free-to-play and real-money gaming for 20 years. Starting with Bwin in Vienna in 2001, Robert was instrumental in the early stages of product development of the sports betting and casino products, specifically being responsible for the launch of Bwin Casino and Bwin Poker.

Robert moved to Berlin in 2010 and headed the Product Development of Crowdpark, an Earlybird and Target-Partners funded venture in the area of social betting. Later, Robert co-founded Crowdbet, taking prediction market technology into the real-money sports betting market.

In 2015, Robert co-founded Glück Games, a real-money lottery game supplier for private and state lottery companies. In 2018, Glück Games merged with Gamevy, a London-based supplier of Instant Win games. Today, the company is called g.games and has multi-year contracts with the state lotteries of Italy, Norway, Turkey, Latvia, Denmark, Morocco, etc.

Today, Robert is the Co-Founder & CEO Hölle Games, an ISO 27001 certified 'Made in Germany' video slots company that also has a Remote Gaming Server (RGS) business-vertical called hinterzimmer.io.

Key Topics Discussed

00:00 –  Robert transition into the gaming industry.
04:20 – Questions about the industry's impact.
07:00 – The Tanker vs. Speedboat Metaphor
10:00 – The Impact of Burnout
15:38 – Lessons from Large Organizations
19:45 – Applying Lean Thinking in iGaming
24:00 – The Power of Asynchronous Work
29:30 – Advice for Aspiring Leaders

Memorable Quotes

1. “The organization should be like a brain, retaining knowledge and learning from its experiences.”
2. “Burnout isn’t about working too many hours—it’s about feeling out of control.”
3. “You learn the most when you lose. Winning hardly teaches you anything.”

Important Links
Connect with Robert Lenzhofer: 

• https://www.linkedin.com/in/robertlenzhofer/
• https://www.xn--hlle-5qa.games/
• https://www.hinterzimmer.io/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this inspiring episode of iGaming Leader, Leo sits down with Roger Redfearn-Tyrzyk, VP at IDnow, to discuss his remarkable journey from his strenuous beginnings to becoming a prominent leader in the iGaming industry. 

Roger shares his unique insights about overcoming personal and professional challenges, developing accountability, and maintaining a growth mindset to achieve great success.

We delve deep into the lessons Roger has learned about leadership, the importance of team spirit, and the transformative power of taking ownership for your own actions. You will gain valuable advice on balancing ambition with personal well-being, celebrating team success, and embracing the journey of self-improvement.

Guest Bio

Roger Redfearn-Tyrzyk is a 32-year-old visionary leader and the Vice President Gaming at IDnow, now 8 years in the iGaming industry.. With a career that began in sales, Roger has rapidly ascended to leadership roles and became the youngest VP in the company at 29. 

A huge sports fan with football, American football, basketball, Formula 1 and baseball being by far his favourites. 

In his own words: making mistakes is the only way to get better, owning and being accountable for your own actions is the only way to become and stay successful.

Key Topics Discussed

00:00 – Roger’s Journey to VP at IDnow
07:49 – Lessons from Humble Beginnings
13:00 – Overcoming Imposter Syndrome
12:00 – Celebrating Team Success
17:18 – The Weight-Loss Journey
24:00 – Tremendous Benefits Beyond the Scale
27:48 – Learning From Mistakes
31:10 – The Power of Accountability
36:20 – Advice for Aspiring Leaders

Memorable Quotes

1. “Success as a team is worth ten times more than individual success. It’s about celebrating together.”
2. “Mistakes are there to teach us. Own them, learn from them, and move forward.”
3. “Happiness is found in the journey, not the destination. The process is where growth happens.”
   
   

Important Links

• Connect with Roger Redfearn-Tyrzyk: https://www.linkedin.com/in/rogerredfearntyrzyk
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

From Police Raids to Transforming iGaming Events: Pierre Lindh’s Remarkable iGaming Leadership Story

In this episode of the iGaming Leader podcast, Leo speaks with Pierre Lindh, Co-Founder and Managing Director of Next.io. Pierre shares his entrepreneurial journey, from founding a poker club in his teens to leading Next.io through the challenges of the COVID-19 pandemic. The conversation explores the evolution of Pierre’s leadership style, the importance of building genuine connections, and his mission to foster a global iGaming community.

The discussion highlights lessons in resilience, adaptability, and authenticity, offering inspiration and practical advice for leaders and entrepreneurs navigating a rapidly evolving industry.

Guest Bio

Today we're joined by Pierre, a pioneering force in the online gambling and gaming industry. His remarkable journey began during the early days of online poker, where his passion for the industry first took root. In 2006, Pierre took on an influential role with the Swedish Poker Federation, championing the cause for poker legalisation in Sweden. His expertise then led him to leadership positions at major online gambling platforms like Betsafe and Betsson Group, where he mastered the art of high-end hospitality events.

Drawing on his rich industry experience, Pierre co-founded Ambassadör Events in 2013, which has since orchestrated over 600 successful events and created some of Europe's most celebrated festival brands. But he didn't stop there. In 2019, Pierre embarked on his most ambitious venture yet, co-founding NEXT.io, which has quickly become the beating heart of the iGaming community. Under his guidance, NEXT.io has evolved into a powerhouse, hosting major conferences across Europe and North America, while running the industry's leading trade media news portal and podcast covering online gambling and sports betting.

Key Topics Discussed

00:00 – Welcome and Introduction: Pierre shares his roots in poker and his entry into the iGaming industry.

02:00 – The story of founding a poker club at 17 and the lessons learned from navigating challenges with law enforcement and media attention.

07:00 – How Pierre’s intense focus has shaped his ventures, from poker to building Next.io.

13:00 – The Birth of Next.io: The journey from organizing events for others to founding a platform focused on creating meaningful iGaming experiences.

15:00 – Adapting During COVID-19: How Next.io reinvented itself during the pandemic by offering free thought leadership content, reshaping the way iGaming professionals connect.

19:00 – Insights into navigating financial challenges during the pandemic and fostering loyalty and trust within the team.

24:00 – Public Speaking and Overcoming Fears: Pierre’s personal journey to overcome his fear of public speaking, culminating in hosting Next.io’s inaugural event.

35:00 – Building Genuine Connections: Why relationships are at the heart of success in iGaming and the importance of creating authentic communities.

42:00 – Vision for the Future: Pierre’s mission to build the world’s most connected iGaming community and foster collaboration across the industry.

Important Links

Connect with Pierre Lindh: https://www.linkedin.com/in/pierrelindh/

Learn more about Next.io: https://next.io/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

The Real Cost of Success as a Founder with Pini Yakuel

In this episode of the iGaming Leader podcast, Leo sits down with Pini Yakuel, Founder & CEO of Optimove, to explore the emotional and operational challenges of being a founder.

Pini shares some powerful insights into balancing obsession with sustainability, overcoming leadership hurdles, and managing the evolving relationship between a founder and their growing team. 

From managing offsite tensions to parenting lessons applied to leadership, this episode is filled with reflections and brilliant advice for leaders at any stage of their journey.

Whether you're an entrepreneur, executive, or aspiring leader, this conversation offers a rare behind-the-scenes look at the real costs—and rewards—of building a successful company.

Key Topics Discussed

• 00:00 – Welcome and Introduction
• 01:00 – The Origins of Optimove. Pini shares his entrepreneurial journey, from childhood dreams of running his own business to the founding of Optimove.
• 08:00 – Balancing hands-on leadership with empowering teams while avoiding becoming the bottleneck in a fast-growing company.
• 12:00 – Pini shares insights on managing executive meetings, fostering transparency, and avoiding unproductive tensions.
• 17:00 – Building a culture where team members feel ownership and stay long-term, while also coping with the emotional impact of departures.
• 22:00 – Why obsession is essential in the early stages of entrepreneurship, and how balance becomes crucial as the company matures.
• 28:00 – How a budgeting strategy with his kids translated into a leadership lesson about delegation and autonomy.
• 32:00 – Pini shares his most important lessons on leadership, self-awareness, and continuous improvement.

3 Main Takeaways

1. Obsession Fuels Success but Needs Balance

While it is essential in the early days of building a company, sustainable success requires evolving into a more balanced leader who knows when to step back and trust the team.

2. Transparency Builds Stronger Teams

Open and emotionally intelligent communication, especially during critical team discussions, prevents misunderstandings and fosters a culture of trust and collaboration.

3. Leadership Lessons from Parenting

Empowering team members with autonomy—similar to giving children responsibility—leads to greater accountability, smarter decision-making, and reduced friction.

About the Guest

Our guest today is Pini Yakuel, a visionary entrepreneur who's revolutionising how brands connect with their customers. As the Co-founder and CEO of Optimove, Pini has transformed a two-person startup in 2009 into a global powerhouse in retention marketing. Under his leadership, Optimove pioneered the concept of Customer-led Marketing, flipping the traditional marketing playbook on its head by putting customers - not campaigns or products - at the centre of every decision. This innovative approach has proven remarkably successful, helping hundreds of leading consumer brands boost their customer lifetime value by an average of 33%. Pini brings a unique analytical perspective to marketing, backed by his Master's degree in Industrial Engineering and Management from Tel Aviv University.

Important Links

• 
  Connect with Pini Yakuel: https://www.linkedin.com/in/piniyakuel
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup 
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

Episode Summary

In this episode of iGaming Leader, Leo Judkins sits down with Lex Scott, a seasoned leader with a passion for authenticity and openness. Lex shares his personal journey of navigating mental health challenges, embracing vulnerability, and transitioning into fatherhood—all while redefining his leadership style. This candid conversation covers the importance of self-awareness, building meaningful connections, and creating a culture that values empathy and resilience.

Whether you’re a leader striving for authenticity or someone looking to balance personal and professional growth, this episode is packed with insights and actionable advice.

Guest Bio

Lex Scott is a distinguished commercial leader in the gambling and casual gaming sectors, with extensive expertise in signing, managing, and launching globally successful IP licensing partnerships. 

As Vice-President of Gaming & Gambling at ITV Studios, Lex oversees the strategic development of interactive entertainment initiatives in these verticals, managing iconic brands such as Hell’s Kitchen, Love Island, The Voice, The Chase, and Schitt’s Creek.

His career includes leadership roles with globally recognised media groups like Endemol Shine, Banijay, and Peanuts, where he has represented beloved franchises such as Peaky Blinders, Deal or No Deal, MasterChef, Black Mirror, and Mr. Bean.

A proud father and stepfather, Lex draws many parallels between the challenges of parenting and business leadership. A passionate advocate for mental health, he is an active fundraiser for causes like Movember, often taking on physical challenges to raise awareness and support men's health initiatives.

Key Topics Discussed

• 0:00 - Welcome and the importance of authenticity
• 2:00 - The cost of inauthenticity: Lex’s journey to reconcile his true self with his professional persona
• 5:30 - Lessons from fatherhood: How becoming a parent reshaped Lex’s approach to leadership
• 10:15 - Building vulnerability: Why authenticity and openness are essential for high-performing teams
• 15:40 - Making tough decisions: How Lex embraced impermanence and walked away from a C-level role
• 22:30 - Creating a culture of resilience: Embracing mistakes and learning from failures

3 Main Takeaways

1. Authenticity is a Superpower
   Leaders who embrace vulnerability and show their true selves foster trust and connection, creating stronger teams and a more fulfilling work environment.
2. Impermanence Leads to Growth
   Embracing change and letting go of what no longer serves you—whether habits, roles, or relationships—can open doors to new opportunities and personal development.
3. Balance is Key
   Success comes from balancing urgency with long-term vision and prioritizing mental health and self-reflection. This approach leads to sustainable leadership and resilience.

Important Links

• Connect with Lex Scott: https://www.linkedin.com/in/lexscott89/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/