Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio.

Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries to elevate its brand on a national stage.

Tune in to hear insights on navigating internal and external messaging, maintaining a culture of excellence, and how higher ed institutions can benefit from embracing bold changes in marketing.

Join us as we discuss:

• [2:26] Why Purdue’s marketing team rebranded as an in-house agency

• [9:57] What differentiates Purdue’s transformation from a reorganization

• [20:18] Corporate influence and its impact on higher ed marketing

• [31:22] The future of Purdue’s enterprise marketing campaign
  

Check out these resources we mentioned during the podcast:

• Purdue Brand Studio

• Email Kelly at khiller@purdue.edu

• The Most Important Question of Your Life by Mark Manson

• Boilers to Mars Trailer

• Brandweek 2024

• Ad Age

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 

Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 

Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

• [1:30] How a university president’s speech became a marketing slogan

• [8:34] Keeping messaging on-brand through consistent communication

• [15:48] The secret to a fulfilled, high-performing marketing team
  

Check out these resources we mentioned during the podcast:

• The 6 Types of Working Genius by Patrick Lencioni 

• The Speed of Trust by Stephen Covey

• Smart Brevity by VandeHei, Allen, and Schwartz

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Vanderbilt University is at the forefront of Generative Artificial Intelligence.

AI is not going away, but it can be understood through intentional time and effort. By destigmatizing generative AI at your institution, you may just broaden your impact to set your students and staff one step ahead of the game.

We’re joined by Jules White, the Senior Advisor to the Chancellor on Generative AI & Professor of Computer Science at Vanderbilt University, to discuss the ever-evolving realm of generative AI.

Join us as we discuss:

• [4:23] Generative AI’s impact on the higher ed landscape

• [13:31] Misconceptions around generative AI

• [21:49] Why generative AI is not an internet search tool

• [25:47] How institutions can promote AI education
  

Check out these resources we mentioned during the podcast:

• Coursera Course on Generative AI for University Leaders

• Previous Coursera Courses from Jules White

• Shawn Keen on LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important.

Shauna and Mary return for this follow-up episode along with Dr. Angel Reyna, President of Madera Community College - the proud winners of Lumina’s Million Dollar Community College Challenge.

Join us as we discuss:

- Madera Community College’s reaction to winning the challenge

- Lumina’s top-10 candidate selection process

- Madera’s immediate branding and marketing goals post-challenge

Check out these resources we mentioned during the podcast:

- Lumina Foundation Community College Challenge

- Lumina Foundation Grand Prize announcement

- Madera Community College watch party

- Madera Community College submission

- Contact Dr. Angel Reyna

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

QR codes have made a furious comeback in business circuits over the last couple of years.

The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience.

We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential for personalized QR code videos in the higher ed space.

In an age of short form content, can the humble QR code maintain its renewed momentum?

Join us as we discuss:

- How the pandemic revived QR code applications (5:15)

- Practical applications of video QR codes in higher ed (14:02)

- Spokenote’s roadmap for enhancing the custom video experience (21:41)

Check out these resources we mentioned during the podcast:

- spokenote

- john@spokenote.com

- mike@spokenote.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni.  

Dr. Jed Macosko is the President and Research Director at Academicinfluence.com and a professor of Physics at Wake Forest University. At Academic influence, they use a ranking engine that assesses influence in the academic world by ingesting, analyzing, and evaluating huge amounts of data. Because of this, the data is less prone to bias and manipulation, giving accurate rankings to universities. In this episode, Dr. Macosko brings thoughtful insights and resources into how higher ed marketers can use rankings to tell their stories and show the value of their institution.  

Join us as we discuss:

• How Dr. Macosko got involved in ranking universities and what data they use for academic influence
• What is important to future students and parents that the current ranking systems doesn’t take into consideration
• The alternative solutions that academic influence offers that other ranking systems don’t
• How higher ed marketers can use rankings to help market their school better 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university.

Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams of designers, photographers, videographers, and writers to create content and tell stories. Her team is responsible for the multi-channel communications to prospective students and bases their work on data-based decisions and design thinking. In this episode, Cindi talks about the best practices for doing campus photography.

Join us as we discuss:

• The power of faces and why authentic emotion is critical to storytelling
• The importance of protecting student's identity and keeping privacy of design in mind when using students in marketing
• Cindy's thoughts on campus photo programs

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. 

Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support services in the post-secondary education sector, including work with their key client, Grand Canyon University.  

Chad oversees everything encompassing strategic work including creative vision, creative development and consumer research to dynamic media plans and multi-platform initiatives. In this episode, Chad breaks down purpose-driven branding, marketing, and storytelling and why it is important in higher education marketing.  

Join us as we discuss:

• The definition of purpose driver marketing and what it means to Chad
• The importance of aligning the DNA of your brand with your students’ values
• The importance of authentic storytelling in marketing 

GCE Agency Vimeo showcase: https://vimeo.com/showcase/gceadagency 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. 

Dr. Lake Lambert began his tenure as the 16th President of Hanover College in 2015 and is the former Dean of the College of Liberal Arts at Mercer University in Macon, Ga. In this episode, Dr. Lambert outlines how Hannover College markets the concept of the liberal arts and gives examples of how to use statistics and stories to reach students.  

Join us as we discuss:

• What does a well-rounded education mean for career readiness
• How to market to high school students and parents who are often focused on job readiness 
• Dr. Lambert's thoughts on the value of liberal arts curriculum 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey.

Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the world of marketing in higher education. 

Teresa Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland and the first Vice President of Communications at American University. Recently, Teresa accepted the role of Executive VP and Chief Operating Officer at CASE.  

Teresa’s book, How to Market a University, engages leaders and CMOs in discussing their work and its strategic nature and purpose. 

The book has also been developed into a master course on Enrollify, a digital resource hub designed to empower the modern enrollment marketer. 

Join us as we discuss:

• The idea for the first fully digital professional development experience for enrollment marketers through the book How to Market a University and master course. 
• Why are Higher Education organizations in the best position they’ve ever been in? 
• Why Chief Marketing Officers (CMOs) are coming from outside higher education to roles inside the sector? 

How to Market a University: https://www.amazon.com/How-Market-University-Competitive-Environment/dp/1421440342/ref=sr_1_1?crid=1Q3DRFNNUQGIH&keywords=how+to+market+a+university&qid=1659357687&s=books&sprefix=how+to+market+a+uni%2Cstripbooks%2C114&sr=1-1 

How to Market a University Master Course: https://www.enrollify.org/mastercourse/how-to-market-a-university?utm_campaign=EDU%20Marketing%20Minute&utm_medium=email&utm_source=Revue%20newsletter 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions. 

PJ Wenzel and Marty Gray are the President and Vice President of Ring Digital, and their goal is to help their clients efficiently and effectively reach their target audience without the reliance on PPC. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data. 

Join us as we discuss:

• Why real-life targeting can be more effective than online behavioral targeting? 
• Different examples of how Ring Digital helps higher ed marketers reach their target audience
• PJ and Marty’s advice that higher ed marketers can use immediately. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others.  

Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and is all about working collaboratively to advance institutional sustainability, student success, and community impact. Dr. Horowitz brings excellent insights into the ideas of collaboration and marketing within higher education.  

Join us as we discuss:

•  What radical cooperation means in higher education.
•  How schools can better use benchmarking and KPIs to set and achieve goals. 
•  Dr. Horowitz’s advice to other colleges and universities. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won't be made from one ad. Our job as marketers is to create curiosity with our campaigns, and our guest today shows us how to do it.

Today we talk with Matt Wszolek, the Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt runs the internal agency of the University of Illinois that helps with paid media. In our conversation with Matt, he unpacks the best practices and offers insights on how higher ed marketers can push the envelope forward with paid media.

Join us as we discuss:

• The biggest mistake that people make when using paid advertising.
• Identifying goals and objectives for future ad campaigns.
• Creating curiosity with your ad campaigns.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships.

We’re getting our conversation started with Bill Spiker, the President of The Ohio Foundation of Independent Colleges (OFIC).

OFIC works with independent colleges and universities to bridge the gap of information surrounding scholarship and employment opportunities for students and corporations respectively.

Organizations like OFIC may exist in your state. Tune in to see why your advancement office should be taking full advantage of the resources they provide.

Join us as we discuss:

• [6:44] Fundraising and talent development with independent colleges

• [10:10] Making corporation connections aware of college happenings

• [27:52] Why scholarships are shifting toward more of an investment

• [32:45] How organizations like OFIC evolve to meet changing needs
  

Check out these resources we mentioned during the podcast:

• spiker@OFIC.org

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. 

Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss why marketers should think more strategically. Chris brings a wealth of experience and knowledge in higher ed marketing and talks with us today about how our work as marketers can be strategic and move business forward. 

Join us as we discuss:

•  How marketers can better differentiate themselves from other schools. 
•  Why it is essential to present yourself in a way that is strategically linked to the universities goals. 
•  Why you should let the audience dictate strategy, not tactics. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.  

Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills before she took the Chief Marketing Officer position at the University of St. Thomas in Minnesota. Kymm brings an exciting perspective to higher ed marketing with her unique industry experience.  

Join us as we discuss:

• Kymm’s culture shock of moving from consumer goods marketing to higher education. 
• Marketing principles that translate across all industries and ones that don’t. 
• How Higher ed requires multiple points of differentiation to stand out amongst universities. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.  

Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.  

Join us as we discuss:

• How Rutgers Business School is positively affecting Recruitment and Retention via their websites. 
•  How to better address the entire student life cycle through the website.
• Maximizing results while managing restrained resources.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media.  

Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and customer experience, a hall of fame keynote speaker, and an emcee. Jay joins Troy and Bart to offer a wealth of knowledge on how successful content marketing can benefit higher ed.  

Join us as we discuss:

• Alignment between enrollment and the student experience.
• Helping universities understand communication modalities.
• Helping universities understand market research, personal development, and the customer matching journey. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

If there was ever an episode to give you a roadmap to success in higher education, it's this one.  

Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their students' voices.  

Join us as we discuss:

• The two Kathy's road map to success at Delaware Valley.
• How the college tour played a role in the success of the school by emphasizing the students' journeys.
• How Delaware Valley has been able to differentiate itself with robust experimental learning systems. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings. 

Hoyin Cheung is the Founder and CEO of Remo.co and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.  

Join us as we discuss:

• How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams. 
• How Remo is utilized in Higher Education and how it increases engagement between faculty, students, and alumni. 
• The challenges of Hybrid events and Remo’s plans to overcome them. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.  

Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.  

Hear our conversation with Jim Carr, President at NAIA:

• How athletics can have a positive effect on campus broadly. 
• How marketing athletics properly can help drive a school's enrollment.
• Integrating athletics and enrollment together is the recipe for success  

More information about Jim Carr and today’s topics:

• LinkedIn Profile: Jim Carr 
• Company Website: NAIA  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.  

In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students. 

Join us as we discuss:

•  How live chat differs from chat bots, automation, and AI
•  Where on your website to deploy live chat systems
•  What are best practices for staffing a live chat system 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How do you market a school that is in the process of being built?  

Know your mission.  

In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine. 

Join us as we discuss:

• What it looks like to build a school from scratch
• How to foster trust with potential students in underserved communities
• Why you should recruit a class faculty and staff that are reflective of society

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.  

In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial. 

Join us as we discuss:

• What the Million Dollar Community College Challenge is
• Why it’s important to make higher ed accessible to adult learners
• Why aspirational branding is needed for community colleges

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need.

It’s about making admissions information accessible to all despite language barriers or backgrounds.

We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at Old Dominion University (ODU), who shares how multicultural marketing will soon be the norm in higher ed.

Join us as we discuss:

• [1:45] Breaking down transcultural barriers

• [10:08] Multicultural views in American higher ed

• [16:30] The importance of  a diverse team

• [20:08] The future of AI and translation software
  

Check out these resources we mentioned during the podcast:

• Heygen.com

• The Collage Group

• Christian Ponce on Linkedin

• jponce@odu.edu

• jrcp@gmail.com
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount.  

In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection. 

Join us as we discuss:

•  How to use data for the betterment of the university
•  How higher ed marketing has evolved with the internet
•  Why meaningful connection is the most important

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? 

In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network. 

We discuss:

• Why to lead with outcomes
• How philanthropy becomes self-perpetuating 
• How to be competitive with larger schools   

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. 

In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build relationships with international students. 

We discuss:

• Using messaging apps to connect with students
• How to stand out and lead with your strengths
• Adapting your language to build relationships  

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?  

In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.   

We discuss:

• How to effectively market to high school students and their families
• What the benefits are of a personalized approach
• Finding the balance between outcomes and experience    

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? 

In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students. 

We discuss:

• How to achieve higher graduation rates
• How community builds a stronger learning environment
• How to pivot when students are struggling 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Finding your perfect prospective student will increase your enrollment numbers. 

How do you find your perfect student? 

In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame - Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.  

We discuss:

• Building a brand narrative to find your prospective students
• Being authentic and distinctive in your messaging
• The importance of the enrollment journey 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What sets your school apart from others? 

It’s a useful thing to know. 

You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. 

In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the show to talk about recognizing and marketing the uniqueness of your school. 

We discuss:

• The experience of being featured in the first episode of The College Tour
• Strategies for ensuring you authentically reflect the makeup of your student body
• How to develop and refine a consistent school brand 

Mentioned during the podcast:

• Ep. 47 - The College Tour: A Peek at Schools Across the Country w/ Alex Boylan 
• Ep. 55 - Leadership Lessons… w/ Dr. Mark Jobe  

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution.

Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both.

In this episode, he shares what he's learned about leadership over the course of his career, including why clarifying vision and purpose is so important.

We discuss:

- How Dr. Jobe frames leadership in terms of growth and impact

- The importance of proactively telling authentic stories

- The Vision Script Initiative

Mentioned during the podcast:

- Bold Steps

- PastorMarkJobe.com

- Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman

- How To Win The Loyalty of Your Students w/ Exceptional University Offerings w/ Ethan Braden

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What do you do when your family has a combined height of nearly 36 feet?

You become social media superstars.

That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm.

In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media.

We discuss:

- How Rob grew That Tall Family into a social media behemoth

- Why higher ed needs to tap into story and emotions

- On-campus influencers and social media scholarships

- Advice on cadence and content for schools producing social media content

Find That Tall Family on:

- TikTok

- Instagram

- YouTube

- Twitter

Mentioned during the podcast:

- The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

College access is an issue in this country. 

Many potential students simply don't believe higher education is within reach.  

It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. 

Sujoy Roy, CEO of VisitDays, is aiming to change that. In this episode, he discusses how his platform strives to bridge the divide between higher education and high schools in more disadvantaged areas of the country. 

We discuss:

• The problem of limited access to higher ed for lower socioeconomic populations
• What the team at VisitDays is doing to help overcome the problem
• The benefits of the platform for colleges and universities
• Where the future of higher ed is going 

Mentioned during the show:

• Email Sujoy: sujoy@visitdays.com  

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution's strategic plan. 

It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan. 

We’re joined by Rob Zinkan, the Vice President for Marketing Leadership at RHB to discuss all things strategic planning, courageous leadership, and even Indiana basketball.

If they don’t give you a seat at the table, bring a folding chair.

Join us as we discuss: 

• [4:24] Strategic plans in the competitive higher ed landscape

• [9:26] Having a seat at the table for marketing leadership

• [17:24] The distinction between planning and strategy

• [29:30] Remaining agile among looming higher ed changes

Check out these resources we mentioned during the podcast:

• The Book of Beautiful Questions by Warren Berger

• rzinkan@RHB.com

• RHB Strategic Planning Research

• Inside Higher Ed: Call to Action Blog

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs.

Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the collegiate and accreditation levels that makes him the perfect person to talk with about leadership and marketing strategies in higher education.

In this episode, we discuss:

- Why mission-fit student recruitment should be the highest priority

- The need to break down silos and work across departments

- Why it’s important to understand your ROI by program

- The prediction that today’s students will likely have 10 different careers in their lifetime

Mentioned during the podcast:

- Ep. 43: Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation.

The truth?

Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges.

In this episode, Terri Giltner, Chief Marketing Officer at Kentucky Community and Technical College System, explains how her team refocused marketing efforts on outcomes and switched from telling the story of current students, to the story of successful alumni.

We discuss:

- The progress made in higher ed marketing

- The perceived declining value of higher ed and how to combat it

- How to effectively market outcomes

- The need to communicate the value of marketing

Mentioned during the podcast:

- Ep 41: How to Win the Loyalty of Your Students w/ Exceptional University Offerings feat. Ethan Brade

- Email Terri

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

- How Harvard Business School uses a podcast for marketing efforts

- Positive and negative perceptions of the Harvard brand

- Advocating for marketing budget

- Responding as a university to societal issues

Mentioned during the podcast:

- Reach out to Brian on Twitter: @hbscmo

- Check out our nomination on Terminalfour 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education.

Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has the answers.

In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students.

We discuss:

- Community building

- Mental health awareness

- Generational differences

- Leveraging Gen Zs communal leanings

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder.

Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller.

In this episode, he explains why higher ed institutions should turn to “mini campaigns” and how to get started.

We discuss:

- The state of capital campaigns

- How the internet has changed fundraising

- The benefits of mini campaigns

- Finding small opportunities to thank donors

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them.

What if there was a TV show that offered an insider's look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?

Alex Boylan, Co-Founder and Executive Producer of The College Tour, a TV series that tells the story of a single college with each episode, joins the show to explain what the show’s all about and how schools can apply to be featured on the show.

We discuss:

- What inspired the creation of The College Tour

- Why the show is told through the eyes of the students

- The unexpected benefits of working with the show

- How schools can partner with The College Tour

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

To succeed at higher ed marketing, you need to understand the challenges prospective students face.

For example, what hurdles do they need to overcome to attend your school?

Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.

Peter Samuelson, President at Ardeo Education Solutions, joins the show to explain what LRAPs are, how they’re used, and how higher ed institutions benefit from them.

We discuss:

- How colleges and universities can use LRAPs

- The research into the benefits of LRAPs

- The “College Is Worth It” research initiative

- The difference between income share agreements (ISAs) and LRAPs

Email Peter if you have any questions about LRAPs.

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

- Growing your institution’s footprint

- Authentic communication strategies

- How to use student-produced content that may not be all positive

- The impact of video: from Nate’s engineering video series to candid iPhone filming

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support.

Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on philanthropic studies.

Needless to say, he’s THE expert on institutional philanthropy.

In this episode, he explains the steps you should take to develop an effective fundraising case statement.

We discuss:

- 5 elements of an effective fundraising case for support

- Other considerations for a major gift marketing or communications initiative

- Why you shouldn’t fear fundraising during challenging times

Resources mentioned during the podcast:

• Follow Bill on Twitter @_BillStan
• Download the Fundraising School app 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them.

We speak with Eleanor Berman, Chief Marketing Officer at Indiana University, about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Join us as we discuss:

- Managing a decentralized marketing organization & avoiding silos

- Handling internal marketing

- The impact of a new college president on Eleanor’s position

- Telling the stories of the benefits & human-centered leadership

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Is community outreach in higher ed really as simple as wearing your name tag?

Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sansagraw share their institution’s innovative strategies toward hospitality and partnership.

In this week's episode of the Higher Ed Marketer podcast, we’re breaking down the hospitality playbook.

Join us as we discuss:

• [4:59] The hospitality playbook at Missouri Baptist

• [19:14] Leveraging partnerships to meet broader goals

• [22:29] Why subscription models are critical to success
  

Check out these resources we mentioned during the podcast:

• MBU Hospitality Playbook

• bryce.chapman@mobap.edu

• brittany.sansagraw@mobap.edu
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.

We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.

Join us as we discuss:

- Cam’s professional journey background

- The evolution of website content & keeping up with change

- Helping colleagues adapt to change

- Key takeaway for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

JmYvf46UmmzBvE05vhP0

Hosted on Ausha. See ausha.co/privacy-policy for more information.

With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again.

Ethan Braden, Senior Vice President of Marketing and Communications at Purdue University, provides insights on what’s made Purdue so successful as a brand.

Join us as we discuss:

- Fast Company’s brands that matter & the first class marketing engine

- Scaling through the COVID-19 pandemic

- What’s next for the Purdue team

Resources mentioned during the podcast:

- Contact Ethan: Linkedin

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students.

One way in this post-pandemic era — hybrid virtual events.

From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice President for Development, and Shane Nichols, Chief Marketing and Communications Officer discuss the shrinking market in higher ed, finding new enrollment opportunities, and the importance of one-on-one conversations.

Join us as we discuss:

- The shrinking market for higher education

- Enrollment opportunities & merger history

- Key takeaways for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.