The Hidden 20% – Details, episodes & analysis
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The Hidden 20%
Ben Branson
Frequency: 1 episode/7d. Total Eps: 79

Join Ben Branson (Autistic/ADHD), the visionary founder of Seedlip, as he sits down with great minds that think differently: from neurodivergent entrepreneurs & talented creatives to renowned authors, psychologists & experts.
Hosted on Acast. See acast.com/privacy for more information.
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🇬🇧 Great Britain - mentalHealth
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26/07/2025#41🇬🇧 Great Britain - mentalHealth
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25/07/2025#43🇬🇧 Great Britain - mentalHealth
24/07/2025#26🇬🇧 Great Britain - healthAndFitness
24/07/2025#56🇬🇧 Great Britain - mentalHealth
23/07/2025#31🇬🇧 Great Britain - healthAndFitness
23/07/2025#71
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See allScore global : 94%
Publication history
Monthly episode publishing history over the past years.
Eastenders Features Dyscalculia, Rising Disability Benefits & Medication Shortages
Season 1 · Episode 32
vendredi 30 août 2024 • Duration 14:07
Join us for an unscripted, unedited bonus episode with our host, Ben Branson, as he shares his candid thoughts.
In this exciting and evolving time for the neurodivergent community, change is happening rapidly. Each week, we encounter incredible stories and important news, and we want to keep you in the loop.
In this episode, Ben dives into some top headlines, from Dyscalculia taking centre stage in Eastenders to why there's a rise 40% in disability benefits.
Plus, we have a special little guest on this episode.
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Articles mentioned in this episode:
Autism Diagnosis Medication Shortage- Independent
Record Number Children on Disability Benefits (Autism/ADHD) - Telegraph
Australia's Remake Of The Assembly - The Conversation
Eastenders & Dyscalculia - BBC
_________________________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Brought to you by charity The Hidden 20% #1203348
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Tourette Syndrome Got Him Fired | Aidy Smith Speaks Out
Season 1 · Episode 31
mercredi 28 août 2024 • Duration 48:32
Today’s’ guest is the only TV presenter in the UK with Tourettes syndrome.
Aidy Smith is award-winning broadcaster journalist making waves in the drinks industry. You may recognise his dulcit tones from BBC Radio or seen him sipping wine whilst hosting Amazon’s highest-rated drinks-travel series, "The Three Drinkers".
In this chat with Ben, Aidy unpacks Executive Dysfunction, living with chronic pain and how to thrive in the entertainment industry with Tourettes.
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently. Brought to you by charity The Hidden 20% #1203348
Follow & subscribe… Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20podcastBen Branson @seedlip_benAidy Smith @sypped
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
ADHD And Bipolar Disorder: Heston Blumenthal Opens Up [EXCLUSIVE]
Season 1 · Episode 22
mercredi 17 juillet 2024 • Duration 35:52
CW: Suicide, Mental Health
In this podcast exclusive, culinary icon Heston Blumenthal reveals his recent diagnosis of bipolar disorder.
The mastermind behind the three Michelin-starred The Fat Duck is renowned for his innovative, playful, and multi-sensory culinary experiences. So it may not come as a surprise that he's also ADHD.
In this episode, Ben takes a deep dive "Inside Heston’s World," unveiling a different side of the renowned chef. Heston candidly discusses the highs and lows of bipolar disorder, his hospitalisation, and how his manic episodes have fuelled his imagination. He also explores the impact of ADHD on his culinary experiments and occasional kitchen mishaps.
1:36 The Different Types Of Bipolar
3:31 Heston's Bipolar Diagnosis
13:21 Heston's ADHD
13:53 ADHD and Cooking
17:29 ADHD and Sensory Issues
19:13 ADHD and Mindfulness
22:20 ADHD and Bipolar Disorder Combined
24:13 Heston Blumenthal's Third Michelin Star
28:40 Yes or No Round
31:06 Heston's Neurodivergent item
____________________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity The Hidden 20% #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Heston Blumenthal @hestonblumenthalteam @dinnerbyhb
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Matt Willis: “ADHD isn’t an excuse for horrible character flaws”
Season 1 · Episode 21
mercredi 10 juillet 2024 • Duration 01:03:10
Matt Willis, rose to fame with the multi-platinum band Busted and later went on to star in major West End productions.
In this chat with Ben, Matt reveals a different side of himself, sharing the shock of his ADHD diagnosis following a visit to a marriage counsellor. He discusses coping strategies for ADHD which helped handle addiction, how to overcome shame, and provides a fresh perspective on his time in the jungle.
Matt also spills the tea on what it was like to work with his wife, Emma Willis, on Love Is Blind (UK).
0:00 Introduction
1:07 Matt's ADHD Diagnosis In Adulthood
11:14 ADHD And Socializing
15:17 ADHD In The Prison System
16:10 ADHD and Negative Self Talk
23:38 ADHD And Organization
24:48 Neurodivergent Parenting
38:14 Dealing With Fame As Part Of Busted
42:06 When Busted Split Up
44:00 Matt's Purpose
48:41 Matt's Message To People Who Think They Might Be ADHD
49:38 ADHD And Hyperfocus
56:00 How ADHD Helped Write Busted's Biggest Hits
57:17 ADHD And Drive 58:25 ADHD And Trust
59:19 ADHD In I'm A Celebrity Get Me Out Of Here
1:00:29 Matt's Neurodivergent Item
____________________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity The Hidden 20% #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Matt Willis @mattjwillis
In On The Mend, Matt Willis talks to inspiring people from all walks of life, who have hit rock bottom, and finds out how they made it through to the other side. Exploring his own drug and alcohol addiction, he digs deep into what recovery means, offering tips and tools and expert advice. Listen to the podcast here: https://open.spotify.com/show/0n5EkuynTmtA3ZckiZ5C7J
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
ADHD Diagnosis In Adulthood Explained Everything For Adam Reed
Season 1 · Episode 20
mercredi 3 juillet 2024 • Duration 49:03
CW: mental health, suicide & addiction.
With more than 20 years of expertise in hairstyling, salon ownership, and creating his own haircare products, Adam Reed stands as a legendary figure in the hairstyling industry.
In this chat with Ben, Adam openly discusses navigating anxiety and paranoia alongside ADHD and explores his healing journey, from prescription medications to micro-dosing psilocybin. Adam also reflects on a difficult childhood and why community plays a pivotal role in his life.
0:00 Introduction
1:56 Adam's Journey Of Mental Health & Acceptance
7:11 Identity & School
17:21 Looking Back After ADHD Diagnosis In Adulthood
19:02 Looking After Your ADHD Brain & ADHD Hyper Focus
27:13 Adam's New Brand 'Arkive' & The Power Of Scent
33:33 ADHD & Intimacy
36:09 ADHD Entrepreneurship
39:55 Not Choosing The Easy Route, Connection & Insomnia
45:02 Adam's Neurodivergent Item
_________________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity The Hidden 20% #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Adam Reed @adamreedhair
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Dyslexic Founder of Not On The High Street: “Business is a tool for happiness!”
Season 1 · Episode 19
mercredi 26 juin 2024 • Duration 41:34
Holly Tucker has made small business’ her lifeblood as the founder of Europe’s biggest small business marketplace, Not On The High Street and Holly & Co.
In this episode Ben chats to Holly about how she got the name "hurricane holly", the benefits of naivety in business and why dyslexic thinkers are incredible entrepreneurs.
0:00 Introduction
1:10 Business & Naivety
7:27 Holly's Life Mission
13:31 Shame Around Dyslexia
17:57 Holly's Dyslexia Diagnosis
22:24 Dyslexia Is Great For Business
24:00 Holly's eCommerce Founder Journey
31:12 Self Doubt As An Entrepreneur
34:01 Trusting Your Instinct As A Founder
39:19 Holly's Neurodivergent Item
___________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity The Hidden 20% #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Holly Tucker @hollytucker
If you'd like to support The Hidden 20%, you can buy a "green light" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Sunil Patel on ADHD: "That hidden 20% makes the magic happen"
Season 1 · Episode 18
mardi 18 juin 2024 • Duration 42:26
With season 2 right around the corner, we thought we'd drop a bonus episode to keep you going!
A few weeks back, we recorded a special episode LIVE at The Podcast Show with our friends from TYX. We invited Sunil Patel from the award-winning Whisper to talk all things late-diagnosis ADHD, running a business when you're neurodivergent, and pushing the boundaries of television. Sunil was amazing, and so is this episode!
Season 2 is coming soon, watch this space! Literally...
WATCH the full episode at www.youtube.com/@hidden20podcast
___________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: Jame Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity Prism ND #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
If you'd like to support The Hidden 20%, you can buy a "green light" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Sam Branson on Autism: "You being autistic f****** saved us"
Season 1 · Episode 17
mercredi 24 avril 2024 • Duration 46:16
In The Hidden 20% season finale, things get personal.
Sam Branson, Ben's wife, takes a seat in the green chair for the first time, giving a new perspective on Ben's journey with autism and ADHD.
With raw honesty, they delve into the impact of Ben's diagnosis on their marriage. Sam talks about handling Ben's shutdowns, going solo to events and challenges with communication.
But they don't stop there—they also share how they overcame these challenges, emerging stronger than ever.
WATCH the full episode at www.youtube.com/@hidden20podcast
___________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: Jame Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity Prism ND #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Sam Branson@manta_branson
If you'd like to support The Hidden 20%, you can buy a "green light" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Leanne Maskell on ADHD: "Internally, it's just chaos"
Season 1 · Episode 16
mercredi 17 avril 2024 • Duration 35:30
Leanne Maskell, a former Vogue model turned law graduate, author, mental health advocate, and founder of ADHD Works.
In this chat with Ben, Leanne opens up about the "hidden parts" of ADHD, from financial impulsivity to medication shortages. They also delve into the importance of making noise and disrupting narratives in order to incite change.
WATCH the full episode at www.youtube.com/@hidden20podcast
___________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity Prism ND #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Leanne Maskell @leannemaskell
@ADHDWorks
If you'd like to support The Hidden 20%, you can buy a "green light" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
Jamie Lambert on Dyspraxia: "Learn how to forgive yourself"
Season 1 · Episode 15
mercredi 10 avril 2024 • Duration 47:01
Jamie Lambert wears many hats—from winning Britain's Got Talent with Collabro to producing Olivier nominated west-end shows with Lambert Jackson Productions.
In his chat with Ben, Jamie delves into running a business with Dyspraxia, the importance of self-forgiveness, and the impact of labels. He also bravely shares a recent shock diagnosis for the first time.
WATCH the full episode at www.youtube.com/@hidden20podcast
___________
On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Producer: Bella Neale
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity Prism ND #1203348
___________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20podcast
Ben Branson @seedlip_ben
Jamie Lambert @itsjamielambert
Lambert Jackson Productions @lambertjacksonproductions
If you'd like to support The Hidden 20%, you can buy a "green light" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.