Explore every episode of the podcast The Health Innovators Show

In this episode, Dr. Roxie Mooney sits down with Dr. Lauren Grawert, the Chief Medical Officer of Aware Recovery Care. Discover how they successfully co-created patient treatment models that go beyond traditional feedback, resulting in a groundbreaking approach to in-home addiction care, including the pioneering virtual detox program.

Dr. Roxie and Dr. Lauren explore the challenges and triumphs of securing major payer contracts, the importance of patient-centric care, and the evolving landscape of addiction treatment, especially in light of the growing Sober Curious movement.

Whether you’re a healthtech entrepreneur, a healthcare professional, or someone interested in the future of addiction treatment, this episode offers valuable insights into the power of co-creation and patient-driven innovation.

In this episode, Dr. Roxie Mooney sits down with Sujay Kumar, co-founder and Co-CEO of Lilu, to explore how FemTech is transforming women’s health.

Sujay shares his journey from India to the US and the innovative strides Lilu is making in postpartum care with groundbreaking products like the Omni wearable breast pump and the MilkSense Lactation System.

Tune in to learn about the latest trends in FemTech, the surge in venture capital investment, and the collaborative spirit driving this field forward.

Connect with Sujay here: https://www.linkedin.com/in/sujaysuresh

Ready to transform your health tech ideas into market-ready solutions? Visit https://www.legacy-dna.com to discover how we can help you navigate the complexities of commercialization, overcome regulatory challenges, and achieve market success. Join our community of innovators and start making a difference today!

In this episode, Dr. Roxie Mooney sits down with Cliff Kirby, CEO, and Michael Barron, COO of NeedleSmart, to explore their groundbreaking solutions designed to streamline healthcare workflows. Kirby and Barron bring their diverse expertise from engineering and finance to tackle longstanding inefficiencies in the healthcare system. They discuss their unique strategies for enhancing operational efficiency, reducing clinician burnout, and improving environmental sustainability.

Join us as we delve into NeedleSmart’s strategic vision, their disciplined approach to market penetration, and their unwavering commitment to transforming healthcare. This episode is essential listening for anyone interested in learning how innovative health tech solutions can drive meaningful change and efficiency in the healthcare industry.

In this episode of Health Innovators, Dr. Roxie Mooney interviews Brian Lobley, CEO of Tango Healthcare. Brian shares his journey from Independence Blue Cross to leading Tango Healthcare, emphasizing value-based care in the post-acute space. He provides best practices for selling to healthcare payers, including understanding attribution, setting measurable success metrics, and having a robust implementation plan.

Brian highlights the importance of partnerships and co-creation in developing successful healthcare solutions. Listeners will gain valuable insights into navigating the complex payer landscape and strategies to enhance their approach to engaging with healthcare payers.

Key Takeaways:

• Understand attribution and set measurable success metrics for effective payer engagement.
• Develop a robust implementation plan to ensure smooth execution and adoption.
• Foster partnerships and co-create solutions with stakeholders for continuous innovation and better outcomes.

In this episode of The Health Innovators Show, Dr. Roxie Mooney interviews Dr. Ron Razmi, co-founder of Zoic Capital and author of "AI Doctor: The Rise of Artificial Intelligence in Healthcare." Discover strategic insights on selecting the right AI technologies by focusing on specific use cases that deliver clear benefits.

Dr. Razmi shares practical advice on overcoming fragmented data, complex workflows, and stakeholder resistance. Learn to address critical issues like documentation burden and staffing shortages for immediate traction. Gain valuable perspectives on targeting the right market segment, optimizing business models, and choosing the best investors with healthcare expertise. Dr. Razmi also highlights the importance of being open to feedback and adapting to market needs.

Tune in for actionable insights to drive meaningful change in the rapidly evolving world of healthcare AI.

Get ready for an inspiring episode as Dr. Roxie Mooney interviews Stephen Page, CEO of Heart Health Community (HHC), a groundbreaking organization dedicated to transforming heart health. Stephen's personal journey led him to create HHC, a digital platform that empowers heart patients with community support and essential resources.

Discover how HHC provides a supportive environment where heart patients can share their experiences, connect with experts, and access the tools they need to take control of their health. Learn about the powerful impact of patient empowerment and education on improving health outcomes. Stephen delves into how HHC is revolutionizing patient care and shaping the future of healthcare through innovative, community-driven approaches.

Whether you're a healthcare professional, patient advocate, or simply interested in the power of community, this episode offers valuable insights and inspiration. Don't miss this compelling conversation. Subscribe now to the Health Innovators Show and join us at the forefront of healthcare innovation.

In this episode, Dr. Roxie Mooney is joined by guest Dr. Craig Joseph, Chief Medical Officer at Nordic, a leading expert in human-centered design in healthcare. Together, they unpack the transformative impact of placing humans at the center of healthcare innovation and the transformative power of integrating human-centered design principles and artificial intelligence into the healthcare industry.

Dr. Joseph, with his rich background in healthcare technology and as a co-author of a groundbreaking book, Designing for Health: The Human-Centered Approach, sheds light on how these approaches can significantly enhance the adoption and effectiveness of technological innovations. Check out Dr. Joseph’s book here. -------

Are you ready to transform your health tech startup's potential into your first million in 2024? Our 12-Week Healthtech Startup 1st Million Growth Sprint is a growth program for health tech startups who want to fast-track to their first million in record time.

Learn more here.

In this inspiring episode, Dr. Roxie sits down with Rob Pupelis, CEO of Spectros Medical Devices, to explore the remarkable journey from a nascent startup to a global expansion in the medical device industry. Spectros' growth is rooted in fostering key relationships, especially with surgeons who champion their devices, paving the way for global market entry and helping navigate the intricacies of diverse healthcare systems Join us as Rob shares the pivotal moments, strategies, and insights into navigating the complex regulatory environment, securing hospital approvals, and the strategic importance of building relationships within the medical community that have set Spectros on its path toward becoming a brand with global aspirations, driven by a commitment to improving patient outcomes. --------------------------------------

Learn more about Spectros Medical Devices and their innovative solutions at http://www.spectros.com

Connect with us at www.legacy-dna.com

In this episode of The Health Innovators Show, join Dr. Roxie Mooney as she uncovers how Shani Bocian, CEO and trailblazing female entrepreneur, is redefining allergy care with her revolutionary startup, Allermi. Shani shares her entrepreneurial journey, from identifying a critical gap in allergy treatment to leveraging technology to provide accessible, effective care.

Listen in as we explore the intricacies of direct-to-consumer (D2C) marketing, the importance of building trust through social proof, and overcoming funding challenges as a female-led startup in the healthcare space. This episode is a must-listen for anyone interested in the intersection of healthcare innovation, entrepreneurship, and the role of women in shaping the future of telehealth.

Check out Alermi here: https://www.allermi.com/

Join our free community of Health Innovators to connect with like-minded entrepreneurs or learn our evidence-based system for health tech startups: https://www.skool.com/health-innovators

Luka Yancopoulos, a dynamic young innovator, and visionary CEO and Founder of Grapevine, unveils the story behind their mission to transform the healthcare supply chain, leveraging cutting-edge artificial intelligence to streamline the procurement process for healthcare supplies.

Luka sheds light on the unique challenges and breakthroughs in navigating the competitive healthcare market, emphasizing customer-centric growth and the strategic application of the 'Bowling Pin Strategy' for achieving an impactful market presence. Tune in to explore the principles that drive his success and learn how a focused, customer-driven mindset can lead to groundbreaking innovation in the healthcare space.

Check out Grapevine website here: http://www.go-grapevine.com/

Join Dr. Roxie Mooney in "The Health Innovators Show" with Dr. Andy Moye, CEO of Paige AI. Dr. Moye, renowned for his role in launching Paige Prostate, the pioneering AI-based pathology product for cancer detection, shares his insights on AI's transformative impact on cancer pathology, strategic partnerships with Microsoft and Nuance, and opportunities for health tech entrepreneurs to shape the landscape of healthcare diagnostics and pioneer technology-driven solutions.

In this episode of The Health Innovators Show, Dr. Roxie delves into Jonathan Hunt-Glassman's journey in transforming personal struggles into a force for innovation in healthcare as the CEO of OarHealth .

This episode explores how Jonathan leverages a mix of classic marketing channels with modern, customer-centric approaches to guide the development and marketing of OarHealth's solutions for people struggling with Alcohol Use Disorder (AUD).

Join us as Jonathan reveals the power of listening to customer feedback, strategic channel diversification, and the importance of resilience in the entrepreneurial world of healthcare innovation.

Explore the remarkable story of Ryan Lee, co-founder, and CEO of HireMe Healthcare, as he navigates the complexities of the healthcare marketplace. Dive into his inspiring journey, from bridging the gap between nurses and employers to overcoming hurdles in the healthcare marketplace. Witness the transformation of nurse recruitment through the innovative Hire Me Healthcare app and the impact it's making on the lives of healthcare professionals.

Tim Hwang, Chairman of the Board for Nitra and CEO and co-founder of Fiscal Note, shares his remarkable entrepreneurial journey in this episode.
Tune in for an inspiring conversation on innovation, fundraising, and the relentless pursuit of customer satisfaction in the competitive landscape of healthcare tech.

Tom O'Neill, President, and CEO of Cognivue, shares the challenges and triumphs in revolutionizing brain health diagnostics.
From reengineering a clunky device to navigating FDA clearance, explore the evolution of cognitive testing technology and the mission to make a difference in patients' lives.

Erica Barnell, Chief Science Officer and Co-founder of Genoscopy, takes us on a six-year journey of innovation in healthcare diagnostics. From humble beginnings to FDA submission, discover the power of perseverance in healthcare tech evolution.

Bill Snyder, CEO of Vivante Healthcare, joins us on the Health Innovators Show to discuss the journey of commercializing their innovative healthcare solutions. In this episode, Bill shares how Vivante is revolutionizing digital health with their personalized approach to care. He also discusses their member engagement strategies and how they are navigating the evolving healthcare landscape. Watch the video to learn more about this exciting company and how they are making a difference in the lives of patients.

Brigitte Piniewski, CEO and co-founder of Block Health and author of 'Wealthcare, joins us to discuss the transformation of healthcare from a sick care system to a patient-centric, value-driven model. In this insightful podcast episode, Brigitte shares her insights on the possibilities and challenges of the evolving landscape of healthcare and data ownership. Tune in to learn how we can create a healthcare system that is more equitable, efficient, and effective for everyone.

Mike Mosquito, CEO of Health Innovation, in this latest podcast dives into the potential of AI to transform patient care and create a more efficient and patient-centric healthcare system. Learn more about how AI is transforming healthcare and how Health Innovation is leading the way by watching the video.

John Cray, Chief Technology Officer at Mental Health Technologies, is at the forefront of reshaping mental health technology.
In this enlightening interview, delve into the realm of innovative AI and user-centric design, driving transformations in patient care, early issue detection, and improved treatment outcomes. Discover strategies for overcoming adoption challenges and nurturing a customized clinic ecosystem.

Jennifer Krippner, Chief Experience Officer at the Institute for Healthcare Excellence, is your guide to cultivating an innovative culture in healthcare.

Explore how innovative leadership is changing patient care and outcomes, blending compassionate care with game-changing strategies.

"Richard Palarea, CEO and Co-Founder of Kermit, is a trailblazer in healthcare.

Dive into this thought-provoking dialogue as we explore how Kermit is transforming the way medical devices are managed during surgeries, revolutionizing billing processes, and leveraging AI for smarter decision-making."

Eli Packouz, CEO and Co-Founder of Instafloss, is a serial inventor and entrepreneur who took a solution already on the market and supercharged it into something that will change the way the world thinks about flossing.

Show highlights:

How flossing and oral health influences health overall (2:28)

The one trick for successful campaigns (15:18)

Crowdfunding is the first step towards getting to market (17:50)

Propose hypotheses, not answers, in meetings (22:12)

Putting together a go-to-market plan (24:19)

The importance of having a good product (30:04)

Sometimes, being an entrepreneur can keep you so busy, you wake up one day and wonder just how the heck you got where you are. But when you build an organization with a culture steeped in customer discovery and research, you start to see the patterns. Nicola Brown, founder of Kokoro, explains to our viewers how patterns, research, and customer discovery are vital components to her company’s philosophy around healthcare and wellbeing. Refreshing and candid, Nicola’s animated discussion about the drops and gains she’s experienced over the last three years is sure to resonate with health innovators worldwide. Whether it’s debunking assumptions, finding the right support system, or just finding five minutes to breathe, we’re sure you’ll find a tip (or two) you can take with you! Here are the show highlights: Why validating your market will help avoid pitfalls (and drops!) (3:15) Conducting continuous research is key to debunking costly assumptions (7:35) You don’t always have to be first to market - sometimes it’s better to be second (14:44) Why the right support and guidance is critical to your product launch (20:36) Try a different approach to your differentiation strategy (30:18) Why you need to take a 5-minute personal reset, every day (33:27) Guest Bio Nicola Brown is the Founder of Kokoro, an integrative health data management company and practice community serving all levels of business leadership. She leverages her community development career in government, universities, and nonprofits to explore new ways of tackling complex challenges facing marginalized communities around the world. Nicola has earned a Masters of Social Work (MSW) from the University of Georgia and a BS in Family, Youth & Community Sciences from the University of Florida. If you’d like to reach out to Nicola, you can reach her through the contact page on her website at www.joinkokoro.com or on LinkedIn at Nicola Brown. If you contact Nicola on her website, mention you heard her on Dr. Roxie’s show and Kokoro will do a free assessment for you.

Author and AI transformation advisor Tom Lawry, goes over how AI will impact health and medicine - and then how to leverage and channel it to solve the healthcare problems that everyone's talking about.

Kyle Swinksy, CEO of AMOpportunities shares his company’s story on transitioning from B2C to B2B - and the struggles of maintaining balance between supply and demand on both models to benefit growth.

Historically, the ability to share healthcare data quickly, efficiently, and effectively has been hampered by the industry’s slow movement to adopt new technologies. Over the past two decades, data collection was streamlined, cleaned up and then shared with lightning speed - from banking to fitness, but in healthcare, it was still being done through fax machines. So, when the 21st Century Cures Act was passed in 2016, and the biggest hurdle to health information access was removed, Troy Bannister saw an opportunity to leverage the same capabilities being utilized in other industries, and apply it to healthcare. Because healthcare can be a hard industry in which to launch new technologies, Troy knew he’d need to be persistent and ready for the marathon. So he trained for the long haul. If you’ve ever wondered what it might look like to build, commercialize, launch and scale a tech based solution within the healthcare field, you might want to get comfortable and tune in to this week’s episode. From inception to finding the right customers, it’s all here and, just like the data his solution gathers and shares, Troy was ready to share his experiences with our listeners!   Here are the show highlights: The evolution of health data access (1:59) Liberating health data (5:01) How connected data is better data (9:53) Does AI have a future role in risk management? (11:53) The holy grail of strategic partnership (19:10) Integrating consumer data with healthcare data (23:14)   Guest Bio   Troy Bannister is the Founder and CEO at Particle Health, a company aimed at making healthcare data access easy to leverage - improving outcomes across the healthcare continuum. Troy has over a decade of experience in the healthcare field including working as an EMT, a clinical researcher, and also as an investor & entrepreneur.  His focus on disruptive technologies, healthcare regulation and innovative healthcare models led to the founding of Particle Health. Troy earned his MS in Physiology and Biophysics from Georgetown University, his BS in Biology and Physiology from the University of Washington, and Certification as an Emergency Medical Technician from North Seattle College. If you would like to reach out to Troy, you can find him on LinkedIn at @Troy Bannister, or if you would like to learn more about Particle Health, visit their website at ParticleHealth.com.

When it comes to health data monitoring devices, society has a host of choices: phones, watches, apps galore - but what if you could just relax and use your phone to surf TikTok videos instead of checking your fitness app? Sound good to you?   It sounded good to Nick Conn as well. So good, in fact, that he parlayed that thought into a whole new level of health data monitoring. You might want to sit down for this one: The toilet seat.   Yes, the toilet seat - because, honestly, where else can we gather health data with minimal effort on the patient’s behalf - not once a month, but daily (sometimes more than once a day!)?   The more frequent the data, the better the clinical decisions will be - and that’s a win win for everyone - patient, doctor, health system, and entrepreneur!   Of course, selling the idea came with its own set of challenges, but Nick is here in this week’s episode to walk our listeners and viewers through how getting the right data, in the right ways can fuel a company’s success, instead of gathering sporadic data that risks, well, flushing that success right down the toilet.   Here are the show highlights: How to refine your story and secure investors (2:47) Gathering the right data for clinical decision making (5:13) A better way to collect data (6:33) Traditional data collection versus consistent data collection (9:20) Co-creating in data collection (15:09) Why you shouldn’t outsource core competencies (18:42)   Guest Bio Nicholas Conn, PhD is the Founder and CSO of Casana, a company obsessed with improving patient outcomes and reinventing healthcare at home. Nick completed his PhD in Engineering in 2016 at Rochester Institute of Technology. While in his PhD program, he developed a new form of health data monitoring technology – a toilet seat-based cardiovascular monitoring system.  That technology led to the founding of Casana in 2018 Nick’s broad expertise includes business development, algorithm development, cardiovascular monitoring, medical devices, ultra-low power systems, physiology, and signal processing.  He also holds a BS and MS in Electrical Engineering from RIT. If you want more information about Casana, you can visit their website at CasanaCare.com, visit their page on LinkedIn at  @Casana, or reach out to Nick on LinkedIn at @Nicholas Conn.

If you could get the insider scoop on how to really sell your healthcare tech to providers, you’d want it, right?  Secrets like: The positive effect empathy has on patients, or how implementing empathy in healthcare tech can be key to dominating your market.  That’s gold right there! And when the past 3 to 4 years have been a whirlwind of technological advances in every aspect of healthcare from delivery to administration, we don’t have to look far for proof.  Empathetic advances have had a profound impact on patient experience and positive outcomes. Ed Marx can give you concrete examples of the positives that can be cultivated when empathy and technology merge - including an increased chance at making that sale. And this week, he’s doing just that. So, if you’re looking for some inside secrets on how empathy can increase your sales prospects, this episode was tailor made just for you.    Here are the show highlights: Ratcheting up viable opportunities (3:39) Improving interoperability (5:58) Why interoperability in healthcare technology matters (8:11) The positive results of empathy in patient culture (17:12) Tips on how to break through the healthcare provider ecosystem (23:07) The value of being a listener (29:59)   Guest Bio Ed Marx is an author, serves as an advisor to organizations on the digital transformation journey, and is the CEO at Divurgent, a healthcare consulting firm that is focused on redefining consulting and transforming healthcare. Ed’s rich experience in the healthcare industry has been focused on patient experience and the power of empathy to transform technology in healthcare. If you want more information about Divurgent or wish to reach out to Ed,  you can get in touch with him on LinkedIn at  @Ed Marx.

Many startups mistakenly treat their customers like business models. They’re not. They’re end users and, what they think - their willingness to adopt your product, matters. Digital health can be a confusing tangle of marketing, pitching, and raising capital, but none of it matters if your end user isn’t using what you’re selling. Ravi Komatireddy gets it. His diverse background has given him all the tools he needed to circumvent the system and deliver a product that his target market not only wants, but is willing to purchase and (key point) CONTINUE using. If that sounds like a worthy goal for you, Ravi has a few tips, tricks and insights that can help you map out a winning business model and help breathe life back into your startup. Check it out!    Here are the show highlights: Behavior based marketing (8:06) Motivation for value based care (13:08) Customers are not business models - they’re end users (16:11) Does your product pass the “turnaround” test for value (22:09) Raising money going direct to consumer (25:31) Defining consumer engagement (28:02)   Guest Bio   Ravi Komatireddy is a serial digital health entrepreneur, disrupter, board-certified internal medicine physician, and the Founder and CEO of Daytona Health, a concierge system that helps members adopt a healthier lifestyle, mindset, and optimize their performance at home and work. Ravi leveraged his unique experiences with everything from salmon fishing in the Bering Sea, to earning his FAA pilot’s license, to his medical degree and training to shape his view of health potential and the healthcare ecosystem as a whole. Using these diverse perspectives, paired alongside his scientific background, he has set his sights on a goal to think big, push boundaries, and deliver solutions that will reshape healthcare and improve human potential. If you want more information about Daytona Health or wish to reach out to Ravi,  you can get in touch with him on LinkedIn at  @Ravi Komatireddy MD.

It takes a real passion, and an intimate understanding of how healthcare works, to guide a healthcare startup into the industry - and succeed.   But when you leverage evidence for your solutions to create and build better, stronger value propositions, finding that pathway to success becomes easier.   Dr. Brian Fengler knows a thing or two about evidence and how it connects quality solutions to quality care in an all around win for the healthcare industry.   Anyone can break through barriers that hold their solution back by identifying their primary use case, primary value proposition, and then getting validation of the solution as quickly as possible.   That’s just what he did, and exactly what he is here to discuss with our audience this week!    Here are the show highlights: How to solve for the Unmet Need (8:26)   Managing multifactorial Stakeholders (9:48) Identifying value propositions for multiple stakeholders (12:46) Focus on validation as quickly as possible (15:07) Creating stand-out value propositions (17:55) Using evidence backed ROI strategies for stronger value propositions (21:03)   Guest Bio Dr. Brian Fengler is Co-Founder and Chief Medical Officer for EvidenceCare, a decision support tool that delivers evidence-based medicine, individualized for each patient a clinician treats.   Dr. Fengler is a healthcare innovator with 15 years of experience as a physician leader, managing partner of a physician group, facility operator in addition to being a Founder/CEO of a digital health startup, and now Chief Medical Officer.   He leverages his passion for making a difference in healthcare and improving clinical workflow into creating solutions that help physicians make better care decisions.   If you want more information about EvidenceCare or wish to reach out to Dr. Fengler, you can get in touch with him on LinkedIn at  @Brian Fengler, MD.

Resistance is not futile, but it can be a roadblock - especially when you’re an entrepreneur within the digital healthcare space. Successfully commercializing a digital health innovation requires work - and training. You might even consider it your “Kilimanjaro”! When it comes to scaling businesses (or mountains), having a guide, someone who knows the ropes and has the skill set necessary to reach your goal, can be a game changer. This week’s game changer is Michael Gorton, a serial entrepreneur who helped innovate and build an industry that is on its way to reaching a half-trillion dollars in growth. From finding the white space to having the right ‘training’ plan, if you’re willing to put in the work, you can increase your chances at successfully commercializing your innovation.    Here are the show highlights: Alleviating regulatory resistance to innovation (1:02) Changing the perception of wellness and prevention (3:39) Thought leadership in regulatory battles (5:01) Finding ways to simplify healthcare (6:53) How simplicity fits into commercialization decision making (11:52) How to find the white space (19:26)   Guest Bio Michael Gorton is a serial entrepreneur. A pioneer of telemedicine and digital health, Michael helped to build what is now becoming a half-trillion dollar industry. Also an author, Michael took the lessons he learned from building 14 companies and compiled them into his book, “Broken Handoff” to help educate new entrepreneurs and investors. With specialties ranging from Telemedicine to Engineering to development of corporate culture and beyond, he still enjoys helping early and growth stage entrepreneurs who have industry-changing ideas avoid the potholes often associated with innovating. If you want more information about Recuro Health or wish to reach out to Michael, you can get in touch with him on LinkedIn at Michael Gorton.

Building a business that’s scalable is only half the battle. The physical scaling of your innovation is actually the hardest part of being an entrepreneur. When it comes to successfully scaling an innovation, Dr. Jonathan Baktari has some advice: Shut up and listen. Listen to what your peers are saying, listen to what they’ve encountered and how they’ve maneuvered through challenges. Listen so YOU don’t make the same mistakes they made. Sounds easy - but it’s a perpetual lesson. Once you build that listening factor into your culture, you’ll be well on your way to building a successful commercialization strategy that can help you grow and scale.  Interested? Come hear what Dr. Baktari has to say on this week’s show!   Here are the show highlights: Why it’s important to shut up and listen (4:29) Sometimes it’s okay to be the 900 lb Gorilla (6:49) B2B? B2C? How about: Simultaneously! (11:05) How to successfully scale remotely (16:25) Reduce friction and Improve quality by Digitally transforming healthcare (18:15) Maintaining consistency in systems and processes while scaling (21:10)   Guest Bio Dr. Jonathan Baktari is the CEO of e7 Health and the US Drug Test Centers. He is a triple board-certified physician, health care CEO, and thought leader on vaccinations & COVID-19.  Dr. Baktari launched  e7 Health in an effort to help transform the healthcare landscape in Southern Nevada. He received his medical degree from Ohio State University in 1987 and subsequently spent the past 25 years parlaying his medical experience across healthcare related fields including clinical, educational and administrative, as well as becoming a much sought after speaker on the specialty of pulmonary and critical care. If you want more information about e7 Health or Dr. Baktari’s work, you can reach out to him on LinkedIn at  @Jonathan Baktari MD or follow his podcast, BaktariMD on YouTube, Apple, and all other podcast streaming services.

If you’re an innovator with a startup, you’ve got one goal in mind: Growth. How do you grow and scale your business the right way? It could all be based on the business model you choose or in the way you seek funding - but no matter how you choose to commercialize, growth and scale are a priority. We sat down with Joe Baffone, co-founder and CEO of Annexus Health, a company that’s grown exponentially over the last few years to get his input on what he’s done right - and what he might have done differently. What did we find out? We found out that choosing the right time and the right path has many factors at play. But, once you know what you’re ultimate end goal is, you can find the right path to commercialization and growth.  So grab a chair and join us for this week’s deep dive into platforms, commercialization and managing equity appropriately while growing your company!   Here are the show highlights: Alternative payment options (6:37) How financial toxicity disrupts lives (8:33) Determining your platform for commercialization (12:05) Unit economics of business models (16:48) The challenges of raising capital (19:26) Managing equity appropriately (21:04)   Guest Bio Joe Baffone is Co-Founder and CEO of Annexus Health, the leading healthcare technology company revolutionizing the patient access journey. Joe believes delivering innovative solutions that reduce financial and administrative burdens can and will improve access, speed, and adherence to critical care.  With over two decades of experience in life sciences including seven years as a principal at onPoint Oncology, Joe’s passion for empowering others and breaking down barriers to patient care is on full display in the business development, strategy, and culture he’s built at Annexus Health. If you want more information about Annexus Health or Joe’s work, you can reach out to him on LinkedIn at  @JoeBaffone.

Healthcare innovation is on the rise and getting a lot of attention, but is it getting the RIGHT attention? The kind it not only deserves, but needs? Coming up with solutions that fit existing problems and drive adoption has always been a difficult process for innovators, but when we don’t talk to the right people during that process, it gets even harder. Sometimes finding the right people can be tricky, but the real shocker is this: Sometimes they’re already present, right under our noses - we just don’t see their value. Rebecca Love has built her career and reputation around empowering nurses to lend their voices in an attempt to build stronger communities that can transform healthcare. She believes that solving problems and scaling solutions so they work for the greater good is the whole point of healthcare. And we have all the parts needed to accomplish this feat, we just need to put them in the right order. So, join us as Rebecca gets into the details around how she’s pushing to forge a bolder, more innovative path to better healthcare by empowering nurses and giving them a voice (and seat) at the innovation table! Here are the show highlights: This is how to achieve the best problem-solution fit (9:30) Solving problems and scaling that solution to work for many (11:12) Is there a nursing shortage on the horizon? (14:33) Transforming reimbursement models (22:36) The fundamental need for healthcare innovation (25:33) Optimizing healthcare workforces (27:58) Guest Bio Rebecca Love is Chief Clinical Officer at Intelycare, an AI-based healthcare workforce management platform. Her extensive nursing experience earned her the recognition as the first nurse featured on Ted.com, and as one of Modern Healthcare’s most influential people in healthcare in 2022. Rebecca is passionate about empowering nurses and creating communities that can transform healthcare. Rebecca holds a M.S. in Nursing from Northeastern University, B.A. in International Relations/Spanish from Boston University. If you want more information about Intelycare or Rebecca Love’s work, you can reach out to her on LinkedIn at @RebeccaLove.

Getting the sale is one thing - getting your innovation adopted into the larger market is another. Innovators are always looking to get their innovations successfully adopted - and there are many things you need to know that can help you reach that goal. Narrowing down where you can get the most bang for your buck is the hard part. Make no mistake, whether it’s building relationships or understanding your market culture - you have some work ahead of you. That’s where Karen Seagraves comes to the rescue. Her exposure to both the clinical and entrepreneurial sides of solution adoption can help make rolling your sleeves up and getting to work on your innovation more strategic. If landing the sale is easy for you, but achieving adoption is elusive, come hear what Karen has to say on this week’s episode! Here are the show highlights: You’re only as good as your end user’s understanding (6:03) Feedback is good, but the right feedback is critical (9:18) The importance of boots on the ground implementation (13:32) Why you need a fly on the wall (14:39) Is your solution doing something for the right reasons? (16:30) How to become more successful with the adoption of my solution? (21:48) Guest Bio Karen Seagraves is the Healthcare Advisor and Consultant at The Firework Factor. Her progressive, 25-year career built on challenging the status quo in healthcare has allowed her to pave the road to innovative idea generation, optimization and problem-solving in the healthcare sector. Karen received her PhD in Nursing and her Master of Science in Nursing from Georgia State University as well as her BA, BSN, MPH in Registered Nursing from Emory University. If you want more information about The Firework Factor or Karen Seagrave’s work, you can reach out to her on LinkedIn at @Karen B Seagraves.

Personalized healthcare is all the rage. But make no mistake - it’s not not always personalized, especially when it comes to technology. Technology in healthcare is a game-changer, but personalizing technology can be tricky - especially since most of healthcare is geared toward an “average” patient and then adjusted on an as needed basis. These types of models make true personalization and health equity harder to reach - but not impossible. In this week’s panel, I invited Danika Kelly of My Normative, Dr. Katherine Saunders of Intellihealth, and Swathi Arulguppe from BetterMeal.AI to talk about their experiences with underserved populations, the lack of health equity, and the creative paths they’ve forged to better leverage personalized care. The future of healthcare may depend on personalization so, if you’re a startup entrepreneur, a corporate innovator, or simply someone trying to decide if your idea is a keeper, come have a listen to this week’s episode! Here are the show highlights: Health Equity as a focus (10:12) Identifying gaps in personalized care (10:50) There’s no one size fits all approach to health (14:09) Using technology to scale in a hard to scale business model (16:06) Solving problems customers want to exchange money for (20:39) Overcoming obstacles to health equity (25:55) Guest Bios Danika Kelly is CEO and co-founder of My Normative, a female-focused health platform driving innovation in the health sciences through clinically validated data collection, data management, and analytical processes. If you’d like to get in touch with Danika after the show or learn more about My Normative you can go to their website MyNormative.ca , or reach out to her on linked in at @Danika Kelly. Dr. Katherine Saunders is the co-founder of Intellihealth, an organization that is fighting the global obesity epidemic one patient – and one personalized treatment plan – at a time If you’d like to get in touch with Dr. Saunders after the show, or learn more about Intellihealth, you can go to their website at Intellihealth.co, or reach out to her on LinkedIn at @Katherine Saunders. Swathi Arulguppe is the founder and CEO of BetterMeal.AI, a data company utilizing technology to provide nutritional treatments for chronic food related health issues and working to identify the hidden biomarkers that can impact health. If you’d like to get in touch with Swathi after the show, or learn more about BetterMeal.AI, you can go to their website at BetterMeal.AI, or reach out to her on LinkedIn at @Swathi A.

You may think that how someone lands an airplane has nothing in common with successful commercialization, but you’d be wrong. Just like successfully landing a plane requires the alignment of many factors, everything in your messaging has to be in proper alignment to! Whether you’re targeting the early market or the mainstream market, your message alignment will be key to your commercialization success. Warren Schirtzinger knows all about ‘landing’ a successful commercialization, and he’s got a few insights and strategies on messaging that can help innovators when they go to market. So, if you’re wondering if your approach should be revolutionary or incremental, if your message resonates with the right market, or you’re just ‘plane’ curious to learn what landing a plan and commercialization has to offer, you’re going to want to tune into this week’s episode! If you like this episode, check out Warren’s first interview here and be sure to look into these additional resources from Warren: Market Relations Guide: A Framework for Ensuring Long-Term Market Leadership Innovation-Adoption Experience, Expertise, and Word-of-Mouth Optimization Here are the show highlights: The similarities between aviation and commercialization (2:55) Alignment and the need for reinvention (9:52) Merging your feedback with the right audience (19:29) Sometimes you need to buck the trend (22:45) Revolutionary vs. Incremental innovations (25:06) How the right alignment helps deliver value (35:03) Guest Bio Warren Schirtzinger likes to refer to himself as the “luckiest business person alive” - and he very well may be! Currently the Managing Partner at High Tech Strategies, he has also built a long and successful career as a strategic advisor, VP of Sales and Marketing. Warren has also made significant contributions to emerging high-tech companies: Apple, Adobe, Harman International, Intermec, and many others. Warren has also built a successful customer alignment process and experience that helps entrepreneurs, CEOs and product leaders align their business activities with people who are motivated to buy. If you’d like to learn more about Warren and his system, or reach out to him, visit hightechstrategies.com or find him on LinkedIn at @Warren Schirtzinger.

If you’re getting ready to commercialize your solution you have some options: you can go after that easy, low hanging fruit, or you can roll up your sleeves and collaborate with others. Now to be fair, that low hanging fruit might generate immediate, albeit limited, success, but in the long run, you’re going to find that collaboration with others in your market will produce the strongest strategies that will stand the test of time. After all, no one will buy something they don’t want. Adam Amitai knows all about trying to push commercialization of a product that no one wants, and that experience has taught him the importance of collaborating your way to results. If you’re having difficulties successfully bringing your product to market, you should really take a moment to listen to our latest podcast and what Adam has to say about collaborating to create something better. Here are the show highlights: The Biggest Gap in Solving Preventative Care (7:45) 3 Differentiations in Prevention Engines (12:08) Collaborating to Create Something Better (14:22) Why the low hanging fruit isn’t always the sweetest (15:49) How to successfully invest your commercialization resources (18:43) The hype around Precision Care (31:59) Guest Bio Adam Amitai is co-founder and CEO of Lavaa Health, a digital health company that specializes in preventive care and reduction of undetected chronic, oncologic, and mental health diseases. Adam began his career as an officer in the Israeli Defense Force’s cyber intelligence unit. After he left the Army, he branched out into multiple fields ranging from cyber intelligence, to high frequency Algo trading, AI for critical infrastructure, and digital health. Adam received his Bachelor’s of Science in Computer Science from the Richmond University. If you want more information about Lavaa Health or Adam Amitai’s work, you can reach out to him on LinkedIn at @Adam Amitai, or via email at Adam@lavaa.health.

Successful commercialization can be difficult, and that difficulty can grow if you’re building a platform based business. Build a platform based business in healthcare and, well, you’re just begging for the challenges to come fast and furiously.. Kyle Kiser knows all about building a healthcare centered platform business - it’s driven, and challenged, him throughout his career. Whether it’s point of care connectivity, pharmaceutical pricing, or the interoperability of data gathering, he’s got some words of wisdom he’s sharing with listeners on this week’s show. So, if a platform business is giving you commercialization challenges - or if you’re just one of those folks who like to figure out how systems work together to benefit the whole, pull up a chair - this one’s for you! Here are the show highlights: The point of Point of Care connectivity (2:38) The two sides of pharmaceutical pricing (6:34) Obsessing about the value chain (12:28) Optimizing patient benefit alternatives (20:47) Challenges with the interoperability of data (24:18) Balancing supply and demand in a platform business (26:04) Guest Bio Kyle Kiser is CEO of Arrive Health, a company working to improve the value of healthcare through more informed decision-making. Kyle got his start immersed in the health insurance business side of healthcare and from there built up his expertise in driving sales in health and wellness markets over the past two decades. Kyle received his Bachelor’s of Science in Business from Guilford College in 2006. If you want more information about Arrive Health or Kyle Kiser’s work, you can reach out to him on LinkedIn at @Kyle Kiser, or visit ArriveHealth.com.

Launching a successful healthcare startup can be difficult on its best day, but when you have all the right tools and resources, that process can be made so much easier. When it comes to marketing, many startups are missing a huge opportunity and, instead, try to leapfrog their way to success. In fact, the all-too-familiar assumption that marketing can wait, is the root cause of many industry failures. Matt McBride is here to talk about why that ‘popular’ assumption isn’t the best practice if you want to build a successful healthcare solution. If you’re looking to make a difference in healthcare communication and patient engagement, you need to understand the power of a robust and strategic marketing foundation, and Matt is here to explain precisely what that might look like. Here are the show highlights: Everyone is, or will be, a patient (2:46) Know your market size and your problem (3:08) Pivoting toward future opportunities (6:34) The Google secret to to finding product market fit (14:00) How assumptions can sabotage your startup (22:52) Digital experience and the communication model (29:02) Guest Bio Matt McBride is President & CEO of Mend - an integrated patient engagement and telehealth platform. He took his career in project management and ed tech a step further by applying his expertise to the healthcare industry in order to provide a better patient experience. Matt earned his BBA in MIS and Business Management and his MBA from the University of Michigan - Dearborn. If you want more information about Mend or Matt McBride’s work, visit Mend.com website or, you can find him on LinkedIn @Matt McBride

Question: What do you do when you have a solution that helps unlock the largest possible target market in the country? If you answered, dig my heels in and keep going, you’d be right. But when that target market has been historically undervalued and overlooked, you might have your work cut out for you. Hard work didn’t scare Danika Kelly. She saw value in women’s health where others saw nothing but complications. And then she rolled up her sleeves and got down to business. If you’ve been curious about fem tech, or just looking to push social innovation, drive business development, or simply be successful while doing some good in the world, we have you covered in this week’s episode! Here are the show highlights: Inclusion criteria and its effect on health tech (2:47) Fem tech as a stepping stone in female health (4:07) Social innovation and driving business development (7:13) Being successful and doing “good” (8:26) Target markets are fundamental to success (11:20) The dichotomy and ethics of women’s issues (15:22) Guest Bio Danika Kelly is CEO and co-founder of My Normative. She is also a health and wellness professional and trained socio-cultural scholar in issues surrounding female health and representation. For the past 14 years she’s worked globally focusing on health advancement and knowledge translation in developing economies. Her strong history of leadership excellence in the social innovation space has earned her awards and recognition from Telus and The Future of Good, FemTech Analytics, Alberta Women Entrepreneurs and more. If you want more information about Danika Kelly and her work, visit the MyNormative.ca website or, you can find her on LinkedIn @Danika Kelly

You’ve heard me talk about commercialization a million times - all those tried and true methods to commercialization and funding aren’t new and, we know they work. But one thing you can always count on happening, whenever you get comfortable with a process, is a new idea coming along to shake things up a bit. What if I told you there’s a way to fund an early stage innovation in 4 pitches or less? I bet that got your attention. And there’s even more out of the box thinking to examine and consider. Touching on everything from commercial models, validation, patents and investments, Daniel O’connor brings his process on commercialization and pitching to the table for discussion. So, if you’re ready to take a deep dive into an exciting new concept on commercial models and successfully launching your product, pull up a seat and grab some coffee! Here are the show highlights: The real value is in the model (1:46) Understanding the Commercial Model (9:21) How to validate a Commercial Model (11:25) Patents and intellectual property (14:18) Investments with four pitches or less (19:18) Understanding leverages (27:26) Guest Bio Daniel O’Connor is the Consultant and Principal for Kickstart Plus. A Management Consultant and Business Coach with 38 years of experience in innovation, he has been Company Director of a number of companies, private and public, listed and unlisted, in Australia and overseas. Daniel specializes in intellectual property portfolio management and commercialization, including an online global coaching and mentoring program. The Australian member of the UN Task Force on Innovation and Competitiveness, Daniel works with business and government leaders around the World on transferring suitable innovation to developing countries. Learn more about @Kickstart Plus on their LinkedIn page or if you’d like to reach Daniel directly, you can also find him on LinkedIn @Daniel O'Connor.

When most folks think of psychology, they’re miles away from thinking about digital health commercialization - and that’s a shame. A key ingredient in successful commercialization, of any kind, is understanding human behavior. Because if you understand past behaviors, you can better predict future behavior. And when your digital health solution is sitting at the convergence of behavioral economics, science, psychology, and medicine, there’s no one better equipped to point you in the right direction than this week’s guest, Dr. Talya Miron-Shatz. Dr. Miron-Shatz is an expert when it comes to understanding why people react, act, and behave as they do toward digital health, and she’s brought receipts. If you’ve ever wondered how, or why, the power of the situation might influence your target market’s thoughts, feelings, or behaviors toward your product, you need to listen in! Here are the show highlights: 3 key elements to the commercialization process (3:28) Put a little sci-fi into your medication adherence (5:01) Can psychological marketing segmentation fuel commercialization? (7:13) One-size-fits-all messaging (and why it doesn’t work) (13:26) Why psychology is crucial for successful digital health tech (17:51) How to operationalize a personalized experience (32:03) Guest Bio Dr.Talya Miron-Shatz is a leader at the intersection of behavioral economics, psychology, and medicine and the CEO of CureMyWay, an international consulting firm in the health sector. A post-doctoral fellow of Nobel Laureate Daniel Kahneman at Princeton University, Dr. Miron-Shatz has taught consumer behavior at the Wharton School of the University of Pennsylvania. She brings her vast knowledge to her industry work, as a consultant and speaker. With over 60 publications in top academic journals, her recent book, Your Life Depends on It: What You Can Do to Make Better Choices About Your Health, is a deep dive into how patients and healthcare professionals think, with crucial lessons for the healthcare industry. If you want more information about Dr. Miron-Shatz and her work, visit their website at TalyaMironShatz.com or, you can find her on LinkedIn @Talya Miron-Shatz, PhD

Healthcare has always been slow to change, and adoption of digital health solutions has been no different. When it comes to advances in technology and digital solutions, we sometimes tend to put the cart before the horse - that is, we go in with a solution, without first asking the questions. A digital health solution can phel drive adoption, support, guide or even act as a network. It’s not a one-size-fits-all solution. Dr. Lloyd Hymphreys is an expert on digital health, and he’s here to explain why digital health is not a one-size-fits-all solution and how, when we make assumptions, we end up trying to solve problems that don’t exist. And that can be a big problem when commercializing. Assumptions are like windows - if we don’t scrub them off every once in a while, the sun will never come in - and Dr. Humphreys is here to put his expertise to work and help clean those windows. Here are the show highlights: Things to do (or not do) when commercializing (1:31) Key differences in Quality Initiatives (6:09) Are you trying to solve a problem that doesn’t exist? (10:10) When looking at the opportunities with digital health, don’t forget the risks (13:15) Digital health is not a “one-size-fits-all” solution (18:56) Digital health should not be treated as a separate healthcare pathway (24:50) Guest Bio Dr. Lloyd Humphreys is the Managing Director at ORCHA, a company that assesses and distributes quality assured digital health solutions. A proven, highly regarded business and sector leader in digital health, Dr. Humphreys has a passion for helping others scale their digital health solutions. In addition to being a trained clinical psychologist, Dr. Humphreys also completed an Executive MBA at the European School of Management and Technology (ESMT) in Berlin. If you want more information about ORCHA, visit their website at ORCHAHealth.com, or if you wish to reach out to Dr. Humphreys, you can find him on LinkedIn @Dr Lloyd Humphreys

Whether you’re looking to break into AI, streamline your commercialization journey, or bring the next big disruptive innovation to market - you need to know how to scale. Steve Ardire knows a thing or two about scaling a business and the key decisions that go hand in hand with doing so, faster and better. Let’s face it, startups face a lot of challenges. We tend to fall into “friendly” traps and sometimes hyper-focus on landing those big-name deals. Steve is here to give our listeners some tips on how to avoid those pitfalls, while serving up some tried and true strategies to help you stay focused on your end goals. So, if you built a startup, your next move is to scale it - smarter, faster, and better. You’re going to want to watch this episode! Here are the show highlights: The biggest challenge to startups (6:05) The fundamental flaws of “friendlies” (9:25) Key decisions that help in the commercialization journey (24:36) How to shape serendipity by connecting and illuminating the dots (25:29) The next disruptive innovation (31:04) What to look for when choosing AI technologies (33:20) Guest Bio Steve Ardire is an AI Startup Advisor and “Force Multiplier” who shapes serendipity by connecting and illuminating dots that matter. Steve has built his AI career by leveraging deep relationship capital with recognized personal brands. A life-long ​”intentional learner,” Steve treats every experience as an opportunity to learn with curiosity and a growth mindset. If you’d like to reach out to Steve, you can find him on LinkedIn at Steve Ardire or on Twitter at @forcemultstevea.

Most successful entrepreneurs will tell you that they had a plan from the start - it was all figured out and they just followed their path to success! Did they really? When you’re at the pinnacle it’s often easy to forget the trials and challenges it took to get to that lofty spot - and rightly so because it’s a lot of grueling work. You earned a break. But that’s just exactly the thing: it’s work. Very few people begin commercialization of a solution with a plan they follow to the letter. Things happen - changes come along - adaptation is necessary. Then there’s folks like Shawn Zimmerman who showed up to the party without much of a plan at all. He just had a good idea that he knew one organization needed. It took some hustling on his end to craft a solution that he, at first, thought was niche - only to find out that every hospital organization needed what he was building. And he was off to the races. Whether you’re having a difficult time trusting your instincts or just second guessing yourself out of a successful commercialization run, you need to give yourself a break and listen to Shawn’s story - then get back to the hard work of reaching your pinnacle! Here are the show highlights: If you can build it and deploy it: COMMERCIALIZE IT (6:41) How to transition from a side hustle to a viable business (8:01) So, you’re building a business….what happens next? (13:38) Sometimes successful plans aren’t planned at all - they just happen (17:56) Success doesn’t always look like a billion dollar IPO (22:59) Why it’s smart to never undervalue your solution (31:37) Guest Bio Shawn Zimmerman is the Vice President of Product Development at AccuReg, a healthcare industry software designer. Over the last two decades, Shawn has held many positions in the healthcare industry, allowing him to gain unique and real insights into the daily challenges of health institutions. His hands-on approach has earned him a wide range of skills in the healthcare industry, where he leverages his experience in order to provide innovative software solutions. If you’d like to talk to Shawn about AccuReg’s work, or simply wish to reach out to him, you can find him on LinkedIn @Shawn Zimmerman

I see it a lot: an innovator has a solution to a problem - a solution that could change healthcare for the better… only to find out that problem isn’t even on healthcare’s priority roadmap. You might think that’s the end of it, right? Maybe you need to go back and find a different issue to address? Not so fast. Sometimes the answer to getting your solution into the market is to become the provider for that solution. That’s precisely what Dr. Katherine Saunders did with her company, Intellihealth. When the healthcare companies said, “Not right now,” she said, “Watch me.” From understanding ‘person first’ language to tying healthcare, wellness, and lifestyle together, Dr. Saunders shows us how she successfully took an idea to market - even when her main audience hadn’t yet taken interest. Here are the show highlights: This is what a successful ‘pandemic pivot’ looks like (5:14) What is ‘Person first’ language and how do you use it? (12:10) Different pathways for different people (14:40) How ‘Next level’ decisions could be a new sub specialty (17:24) Women’s health trends and where they’re heading (21:39) How conversations and shared experiences can put you on the right track (25:22)  Guest Bio Dr. Katherine Saunders is the co-founder at Intellihealth and Assistant Professor of Clinical Medicine at Weill Cornell Medical College. Specializing in obesity and weight-related medical complications, her areas of expertise include advanced medical approaches to obesity and strategies to counteract medication-induced weight gain. Dr. Saunders received her undergraduate degree from Dartmouth College and her medical degree from Weill Cornell Medical College. If you’d like more information on Intellihealth, or wish to reach Dr. Saunders, she can be found on LinkedIn at Katherine Saunders.

You can find a wearable on just about any wrist these days - or finger, or even a shirt. The point is: Wearables are evolving. No longer the simple step trackers of the early 2000s, wearable technology has reached out into the world of heart rate monitors and even O2 sensors. But with that evolution comes a boatload of data. How that data is disseminated and handled could be the key to wearables revolutionizing healthcare across the board. João Bocas knows a lot about wearables - he’s often referred to as the #1 digital health influencer. And in this week’s episode, he joins us as we take a deep dive into the world of wearable technology. From understanding which wearable might work for you, how much is too much data, and how AI is poised to take data analysis to a whole new level, we’ve got your answers! Here are the show highlights: Taking a ‘step’ beyond trackers - how wearables have evolved (5:24) The trajectory of wearables toward better health (6:14) How to make wearables work for you (10:19) Breaking down barriers to wearable tech (19:45) What you need to know about AI and wearable tech (20:45) What entrepreneurs need to do to break down barriers to human health (25:05)  Guest Bio João Bocas is billed as the #1 digital health influencer. A wearables expert and current CEO at Digital Salutem, João has spent his career focused on transforming digital health. João uses his podcast, “Digital Health & Wearables,” to influence social media and attract and energize audiences across the globe. If you’d like to reach out João, he can be found on Twitter at @wearablesexpert or on LinkedIn @Joao Bocas

When it comes to our target audience, we think we know exactly what they want - but do we really? Or are we making assumptions based on past behavior? This may seem like a simple fix but the habit can be hard to break. And when 95% of all innovations fail, that leaves very little room for error. Warren Schirtzinger has been able to break that habit - and he’s dishing out some major strategies on how to increase your chances of having your innovation adopted! Warren talks about assumptions and past behavior, understanding who the adopters (and innovators) are in the adoption cycle, and even the balance of benefit/cost. There’s a lot to unpack in this episode. And we’re planning on more with Warren, so get in on the first show and get ready to shore up your innovation adoption strategies so you can increase your chances of success. Here are the show highlights: Adoption of innovation and risk evaluation (6:31) This is why 95% of all innovations fail (8:40) Electric vehicles vs. COVID vaccinations - don’t make assumptions (17:09) Understanding who the innovators and adopters are (20:09) Identifying the magic in word-of-mouth (28:42) For every benefit an innovation brings, there’s a cost (33:00)   Guest Bio Warren Schirtzinger likes to refer to himself as the “luckiest business person alive” - and he very well may be! Currently the Managing Partner at High Tech Strategies, he has also built a long and successful career as a strategic advisor, VP of Sales and Marketing. Warren has also made significant contributions to emerging high-tech companies: Apple, Adobe, Harman International, Intermec, and many others. Warren has also built a successful customer alignment process and experience that helps entrepreneurs, CEOs and product leaders align their business activities with people who are motivated to buy. If you’d like to learn more about Warren and his system, or reach out to him, visit hightechstrategies.com or find him on LinkedIn at Warren Schirtzinger.