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Explore every episode of the podcast The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Dive into the complete episode list for The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
253. Why Your Brain Loves Useless Etsy Tasks25 août 202600:15:07

You know that thing where sales are slow, so you check your stats again. And again. Then maybe you make a Pinterest pin, reorganize your shop sections, redo a perfectly fine product photo, or spend 45 minutes reading what other Etsy sellers are doing.

You know none of it is really moving your shop forward. So why is it so freaking hard to stop doing it?

That’s what we’re talking about today.

Because there are some very real reasons your brain would rather choose the easy, familiar task with an immediate payoff than the harder work that could take weeks to show results. And when sales are slow, that pull gets even stronger.

I know because I did this exact thing when I was building my Etsy shop while working full-time as a physical therapist. I spent hours scheduling Pinterest pins months in advance because it felt productive, while avoiding the harder work I actually needed to learn.

In this episode, we’re getting into the psychology behind busy work, what it’s actually costing your shop, and how to finally break the cycle.

  • Why busy work feels so satisfying when your Etsy sales are slow

  • The connection between feeling powerless and reaching for easy tasks

  • Why the work that actually grows your shop can feel harder to start

  • How busy work can become a hiding place from decisions that feel risky

  • Why working hard and making progress aren’t necessarily the same thing

  • How to recognize the busy-work loop while you’re in it

  • Three ways to start protecting your limited hours for work that actually compounds

Free class, Create $5K Months on Etsy With Part-Time Hours: https://sarahjwaggoner.com/freeclass


What You’ll LearnMentioned in This EpisodeYour Next Steps:

252. The Back-to-School Reset Every Etsy Seller Needs11 août 202600:10:43

Back-to-school season is about to change your schedule. The question is, what is it going to do to your Etsy shop?

Whether you're about to get a whole lot of working hours back or lose every bit of flexibility you had this summer, one thing is true for everyone: your routine is about to change.

And it's that messy transition, not the number of hours you have, that derails so many Etsy sellers.

In this episode, I'm sharing the two biggest mistakes I see sellers make during the back-to-school shift, whether they suddenly have more time or a lot less. We'll talk about how to protect your momentum, why consistency matters more than intensity, and what deserves your attention as we head into the busiest selling season of the year.

If you want your shop to keep moving, even when life gets chaotic, this episode is for you.

  • Why the back-to-school transition disrupts Etsy shops, even if your schedule improves

  • The biggest mistake sellers make when they suddenly have more time

  • The biggest mistake sellers make when they suddenly have less time

  • What you should protect during a busy season to keep your shop growing

  • Why consistency beats overhauling your shop

  • How to stay on track as Q4 approaches


What You'll LearnResources Mentioned
Your Next Steps:

251. Your August Q4 Checklist for Etsy Sellers04 août 202600:11:24

The best time to list your Q4 products was back in June. You didn't do that, most likely. But before you start beating yourself up, here's what I need you to hear…

Being late is not the same thing as being too late.

If you're sitting there convinced you've already missed your chance to have a successful holiday season on Etsy, this episode is your reality check.

Yes, you're behind. But the biggest mistake isn't that you didn't start in June. It's deciding there's no point in starting now.

In this episode, I'm walking you through what I'd tell one of my private coaching clients if they came to me in August feeling completely overwhelmed. We'll talk about why listings need time to gain traction before Q4, why there's still plenty of opportunity left, and how to make smart decisions that give your shop the best chance of getting found before holiday shopping ramps up.

If you're feeling behind, this is the pep talk you actually need.

  • Why being late isn't the same as being too late

  • How Etsy decides where your listings rank

  • Why waiting another week makes Q4 harder

  • Why niche holiday keywords are your biggest advantage right now

  • What products you should focus on instead of creating an entirely new holiday collection

  • The three priorities every Etsy seller should focus on this month


What You'll LearnMentioned Resources
Your Next Steps:

250. How to Diagnose a Struggling Etsy Shop21 juil. 202600:08:59

I am going to admit something that sounds a little terrible…I love looking at a struggling Etsy shop. Not because I’m happy that they’re not succeeding, but because a slow shop is a puzzle, and finding the one thing holding it back is my favorite part of this whole job.

Before I was an Etsy seller and coach, I was a physical therapist, and I still think like one every time I look at a shop. The biggest thing PT taught me is that the spot where you feel the pain is usually not where the problem started. A knee that hurts is often a hip or an ankle issue showing up further down the line. Treat the knee and the patient is back in a few weeks, because nothing actually changed. Your shop works the same way. "I'm not getting sales" is not a diagnosis. It is a symptom. 

In this episode I walk you through exactly how I trace a slow shop back to the real cause: what I look at before I ever open a single listing, the questions I ask once I get into the data, and how I tell a traffic problem apart from a click problem apart from a conversion problem. By the end you will know how to stop changing random things and start asking the one question that actually leads somewhere: why?

What you'll learn:

  • Why "my shop isn't selling" is a symptom, not a diagnosis, and what to look at instead

  • The physical therapy lesson that changed how I evaluate every single shop

  • The very first thing I do when I open a shop (and why it is not what you would expect)

  • The exact questions I ask when someone tells me their traffic dropped

  • The four questions to keep asking until you get underneath the symptom

Resources Mentioned:

Your Next Steps:


249. Loss Leaders Don't Work on Etsy. Here's What Does.14 juil. 202600:12:17

Everyone keeps telling you to price one thing dirt cheap to pull in new customers. It works great at Costco. On Etsy, it just hands your money to a bargain hunter who never comes back. So if a cheap price is not how you win that first sale, what is?

In this episode I break down why loss leaders fall apart on Etsy (hint: there is no front door for a deal to pull anyone through), and then I give you the actual way to win a first-time buyer without dropping your price by a single dollar. A first-time buyer has no history with you, no loyalty, and about ten seconds to decide whether you are the real deal or a stranger they should skip. Your job is to be the easiest, safest yes in a search full of competitors. I walk you through the three things that make that happen, plus the concrete trust moves you can go set up today.

What you'll learn:

  • Why the loss leader advice everyone repeats was built for stores with doors, and why Etsy does not have one

  • The three things every first sale has to clear, in order, before a stranger will buy

  • Why getting found and getting clicked are two completely different problems (and most sellers only work on one)

  • Why a first-time buyer needs more proof than a repeat buyer, and exactly what proof to give them

  • Four trust moves you can set up today, including the one that does more work than all the rest

  • How to win the buyer who wanted what you actually make, at the price you actually charge

Resources Mentioned:

Your Next Steps:


248. Why Charging Less Is Costing You Sales07 juil. 202600:07:12

Etsy sales are slow, so you lower your price, because cheaper means more buyers, right? 

Wrong, and it's costing you on both ends. 

There is always someone cheaper than you, so the price shoppers leave for them anyway. And the quality buyers, the ones who actually came to Etsy ready to pay for something special, read your rock-bottom price as "the cheap version" and scroll right past. You end up stuck in the middle, where nobody buys.

In this episode I break down why competing on price on Etsy is a game most makers were never built to win, why a low price pushes away your best buyer instead of attracting more, and why the person shopping on Etsy was never shopping on price in the first place. If you've ever discounted out of fear and wondered why it didn't move the needle, this one reframes the whole thing.

What you'll learn:

  • Why most makers will never be the cheapest (and why that's a strength, not a flaw)

  • The reason dropping your price doesn't bring the flood of buyers you picture

  • How your price works as a signal before a buyer reads a single word

  • Why a low price loses the quality buyer, not just the bargain hunter

  • What "stuck in the middle where nobody buys" actually looks like in your shop

  • What to compete on instead of price, so the right buyer sees the value first

Resources mentioned in this episode:

  • Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast

Your next steps:


247. The Five-Second Test Your Listing Has to Pass30 juin 202600:06:33

In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving faster. 

I walk through the short list of questions every shopper is silently asking before they'll hit add to cart, why an unanswered question sends a warm buyer straight to the shop next door, and a five-minute test you can run on your phone right now to find exactly where your best listings are leaking sales.

What you'll learn:

  • The reason more traffic makes a non-selling listing look even worse

  • The short list of questions running through every Etsy shopper's head before they buy

  • Why an unanswered question on your page is the same as a bounce, every time

  • The five-second-per-question test you can run on your most-visited listing today

  • The two leaks that cost you the most orders

  • How to look at your own listing the way a stranger with eleven open tabs would

Resources mentioned in this episode:

Your next steps:


246. The Summer Survival Guide for Etsy Sellers23 juin 202600:07:29

Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September." 

Sound familiar?

This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy shifted, and the shop slipped down the priority list. That's normal. What you do about it matters more than the fact that it happened.

I'm talking about how to stay connected to your business this summer without white-knuckling it through every week. Not a pep talk. A realistic plan for what "enough" actually looks like when your schedule is unpredictable and your motivation is uneven.

I share the one expectation shift that removes most of the guilt, why picking one priority this summer beats having seven, and why forcing yourself to build your business in ways you hate is the thing most likely to make you want to quit.

If you've been waiting for permission to slow down without actually stopping, this episode is it.

What You'll Learn:

  • Why comparing June you to February you is setting you up to feel like you're failing

  • How to define what "enough" looks like before summer defines it for you (and why that changes everything)

  • The exact questions to ask yourself to identify the one bottleneck worth focusing on right now

  • Why trying to fix everything at once is especially costly during a season when your schedule is already unpredictable

  • What happens when you stop building your business in ways you hate and start focusing on what actually works for you

  • How to stay connected to your shop without forcing consistency that doesn't fit your current season

Resources Mentioned:

  • Summer of Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/

    • Workshop 1: Choosing Your Most Sellable Niche and Product Direction — $47

    • Workshop 2: Keywords and How Buyers Actually Find Your Products — $47

    • Workshop 3: Conversions and Turning Favorites and Visits into Sales — $47

    • Or grab the All Access Pass and get all three for only $97

Your Next Steps:


245. Why People Are Favoriting Your Listings But Not Buying16 juin 202600:11:12

Favorites without sales is one of the most frustrating Etsy problems. Here's why it's harder to fix than it looks and how to actually figure out what's going on.

If your favorites keep climbing but your sales aren't following, something is creating friction between a buyer loving your listing and actually purchasing it. In this episode I'm walking through all the variables that affect conversion rate and why guessing which one to fix first is how sellers spend months making changes that don't actually help.

What you'll learn in this episode:

  • What a favorite actually tells you about your shop (it's more useful than you think)

  • All the variables that can affect whether a buyer purchases

  • Why conversion problems are so hard to solve without a plan

  • How intentional testing is what separates sellers who figure it out from the ones who stay stuck

Resources mentioned:

  • Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch

Your next steps:

  • Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator

  • 1:1 Coaching: https://sarahjwaggoner.com/coaching

  • Instagram: https://www.instagram.com/sarahjwaggoner/

  • Threads: https://www.threads.com/@sarahjwaggoner

  • Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • YouTube: https://www.youtube.com/@SarahJWaggoner


244. How to Get Your Etsy Listings in Front of the Right Buyers09 juin 202600:09:44

Getting your Etsy listings in front of the right buyers isn't just about one well-optimized listing. Here's what it actually takes.

Sellers often approach keyword research as a single listing problem. In this episode I'm breaking down why ranking on Etsy is really a shop-wide signal and what that means for how you build your strategy from the ground up.

What you'll learn in this episode:

  • Why the words you use to describe your product are often not the words buyers are searching

  • Why one optimized listing often isn't enough to get consistent traffic

  • What "authority" actually means in Etsy search and how your shop builds it over time

  • How to think about keywords that attract buyers who are ready to purchase, not just browsing

  • Why what your shop can realistically rank for matters as much as what buyers are searching for

  • How the compounding effect works and what it looks like when a shop finally breaks through

Resources mentioned:

  • Summer Search Workshop Series - https://sarahjwaggoner.com/summerofsearch

Your next steps:

  • Join the Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch

  • 1:1 Coaching: https://sarahjwaggoner.com/coaching

  • Instagram: https://www.instagram.com/sarahjwaggoner/

  • Threads: https://www.threads.com/@sarahjwaggoner

  • Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • YouTube: https://www.youtube.com/@SarahJWaggoner


243. How to Know If What You're Selling Is Actually the Problem02 juin 202600:12:16

Is it really your products that are holding back your Etsy sales? Probably not…but here's how to know for sure.

Most sellers jump straight to blaming their products when sales slow down. But the majority of the time, the product isn't the problem. In this episode I'm giving you a four-step framework for figuring out whether your product is actually the issue, or whether something else entirely is holding your shop back.

What you'll learn in this episode:

  • The four checks that tell you whether your product is actually the problem or not

  • What zero impressions really means (and why it has nothing to do with your product)

  • How to tell if there's real search demand for what you're selling on Etsy

  • Why the timeline matters more than most sellers realize when evaluating a product

  • The three specific scenarios where switching products actually is the right call

  • Why starting over is often the most expensive mistake a seller can make

Resources mentioned:

  • Summer Search Workshop Series: 

Your next steps:

  • Join the Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/

  • 1:1 Coaching: https://sarahjwaggoner.com/coaching

  • Instagram: https://www.instagram.com/sarahjwaggoner/

  • Threads: https://www.threads.com/@sarahjwaggoner

  • Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • YouTube: https://www.youtube.com/@SarahJWaggoner


242. Summer is not a slow season if you do this27 mai 202600:03:56

Summer is coming, and most Etsy sellers are about to make the same mistake they make every year. They slow down, they pull back, and then they wonder why they're not ready when Q4 hits.


This is a short episode with a big announcement. If you've been wanting to understand how Etsy search actually works and stop guessing at what's getting your shop found (or not found), you're going to want to hear what's coming this summer. There's also something new for sellers who are already making consistent sales and are ready to grow. Two things are launching this summer, and my email list hears about both of them first.


Resources Mentioned:


Your Next Steps:

241. The Time Audit Every Etsy Seller Needs to Do Right Now13 mai 202600:05:22

Not enough time is the number one reason sellers don't invest in their Etsy strategy. But in my experience, the sellers who say they don't have time are usually spending a significant amount of it on things that aren't working. So let’s fix it.

In this episode I'm taking you through a real time audit so you can see exactly where your Etsy hours are going and which ones are actually moving your shop forward. For most sellers, the time is already there. It just needs to be redirected. I'm also walking you through two columns that will change how you think about your Etsy to-do list for good.

What You'll Learn:

  • The difference between Etsy tasks that feel productive and ones that actually build momentum

  • A quick audit you can do this week to see exactly where your time is going

  • Why checking your stats multiple times a day might be one of the biggest time drains in your shop

  • How chasing new product ideas is spreading your authority thinner instead of building it faster

  • Why social media time often produces the least results for Etsy sellers specifically

  • Why a clear strategy doesn't add time to your week, it redirects the time you already have

What to do next:


    • 240. Why Your Etsy Shop Can Rank Even If You Don't Believe It Yet13 mai 202600:08:32

    "My shop just can't rank on Etsy." 

    I hear this constantly. And then comes the reason. My prices are too high. My photos aren't good enough. I'm not selling the right product. My shop is too new. I don't have enough reviews. The big shops have taken over my niche.

    In this episode I'm going through all six of these beliefs one by one, because most of what sellers think is standing between them and consistent traffic is either misunderstood or completely fixable. None of these are reasons a shop can't rank. They're reasons a shop hasn't ranked yet. But we can fix that.

    What You'll Learn:

    • Why price is almost never a ranking factor on Etsy and what it actually affects instead

    • The real role photos play in your visibility

    • Why there is a buyer on Etsy for what you make and what's actually standing between you and reaching them

    • What new shops need to understand about how Etsy tests listings from day one

    • Why reviews matter for conversion but not in the way most sellers think they do for ranking

    • How to find room in your niche even when the biggest shops feel like they've taken over

    • The difference between a shop that can't rank and one that just hasn't had the right strategy in place yet

    What to do next:


    DM me on Instagram to talk through what's been holding your shop back: https://www.instagram.com/sarahjwaggoner/

    239. Every Etsy Niche Is Saturated. Here's What to Do About It.11 mai 202600:04:02

    If you've ever talked yourself out of going after a product line because the niche felt too saturated, this episode is going to reframe that completely.

    Saturation is one of the most common reasons sellers hold back on Etsy, and it's also one of the most misunderstood. Every niche is saturated. The entire internet is saturated. And yet new sellers are breaking through in competitive spaces every single day, because saturation doesn't mean there's no room. It means there's demand. In this episode I'm breaking down why saturation is a strategy problem, not a niche problem, and how to find the pockets of opportunity inside even the most competitive categories on Etsy.

    What You'll Learn:

    • Why a saturated niche is actually a sign that buyers are there

    • The difference between competing everywhere in a niche and finding where you actually have room to grow

    • Why the biggest shops in your niche can't dominate every buyer search and what that means for you

    • What long-tail keywords have to do with finding your opening in a saturated market

    What to do next:

    - Enroll in the Etsy Visibility Accelerator: https://sarahjwaggoner.com/evapod

    - DM me on Instagram to talk through where your opportunity is: https://www.instagram.com/sarahjwaggoner/

    238. Why Your Etsy SEO Didn't Work Before and What to Do Differently07 mai 202600:05:59

    You did the research and optimized your listings and your shop is still slow as heck. If that sounds familiar, this episode is for you.

    A lot of sellers come to me frustrated with Etsy SEO because they feel like they've already tried it and it didn't work. But when I dig into their shops, the issue is almost never the concept of SEO itself. It's one of a few specific things that are quietly undermining the whole strategy. In this episode I'm naming all of them so you can figure out which one is showing up in your shop, and what to do about it.

    I'm also sharing the story of one of my students, who had been selling on Etsy for two years before joining my program. She thought she understood SEO. She had done her research. She had optimized her listings. And she was still not seeing the growth she wanted. Her first month inside EVA she doubled her monthly income, and by six months in she was making almost four times what she had been making before.

    What You'll Learn:

    • The three most common reasons Etsy SEO stops working

    • Why broad keywords one of the biggest things holding your traffic back

    • What happens when you target keywords with no real search demand behind them

    • Why not knowing how to read your Etsy stats is costing you more than you realize

    • Where to start if you want to finally get a complete strategy working for your specific shop

    Calls to Action:


    237. Why Your Etsy SEO Isn't Working (It's Not Your Keywords)28 avr. 202600:06:43

    You did the keyword research. You optimized your titles and tags. And your shop is still slow. 

    If that sounds familiar, this episode is for you.

    The most frustrating place to be as an Etsy seller is when you've followed the advice and it still isn't working. In this episode, I'm cutting through the noise and pointing you at two specific things you can actually look at this week…your product line and your thumbnail. Neither one is glamorous, but both of them are what separate shops that get consistent traffic from shops that stall out after a few sales.

    What you'll learn:

    • Why your SEO is probably not the actual problem (and what is)

    • How Etsy tests your listings

    • Why keywords are the entry point, not the whole strategy

    • How building listings that support the same keyword space compounds your authority over time and speeds up your timeline to consistent sales

    • What click-through rate is and why Etsy is paying very close attention to yours

    • Why your thumbnail is making or breaking your visibility before a buyer ever lands on your listing page

    Resources:

    Sign up for my free Live Masterclass here: https://sarahjwaggoner.com/freeclass/

    DM me on Instagram: https://www.instagram.com/sarahjwaggoner/

    Your Next Steps:


    236. Five Questions to Ask Before You Add More Etsy Listings23 avr. 202600:07:39

    Do you actually know if your Etsy product line is set up to rank or are you just hoping it is?

    Most sellers are putting in real work and still not seeing consistent traffic, and a lot of the time it comes down to one or two specific gaps in how their product line is built. In this episode I'm walking you through five yes or no questions you can ask about your shop right now to find out exactly where those gaps are.

    What You'll Learn:

    • Whether you have enough listings for Etsy to start treating your shop as relevant in your niche

    • Why the number of listings you need isn't a one-size-fits-all answer and what actually determines it

    • How to know if your keywords are based on real buyer search data or just educated guesses

    • The three specific listing elements that need to work together for your SEO to actually land

    • Why your thumbnail image is doing more work than you think and what it needs to do in search results

    • What a healthy Etsy conversion rate actually looks like and how to calculate yours in two minutes

    • How to use your nos as a starting point instead of a reason to panic

    Resources Mentioned:

    • Free Live Masterclass: https://sarahjwaggoner.com/freeclass/

    Your Next Steps:


    Follow on Instagram: https://www.instagram.com/sarahjwaggoner/

    235. How to Get More Etsy Traffic by Selling Less21 avr. 202600:06:22

    This episode is for the Etsy seller who has products in too many directions and wonders why nothing is gaining real traction. I'm breaking down why a scattered shop doesn't become important for any specific search and why focus is the thing that speeds everything up. I also share the story of one of my students who went from inconsistent sales across a wide range of products to selling every listing she puts up during the right seasons. The shift wasn't doing more. It was doing less, better.

    What You'll Learn:

    • Why having products in multiple unrelated categories is quietly slowing down your visibility

    • What it actually means for your shop to become "important" for a specific search space

    • Why Etsy builds relevance through patterns and what happens when your shop doesn't have one

    • The one question to ask yourself before you add another product to your shop

    • How one student went from scattered sales to selling every listing during peak seasons

    • Why focus isn't just a mindset shift, it's what speeds up the timeline to consistent traffic

    • What $1,000, $2,000, and $3,000 months actually require from your product strategy

    Resources Mentioned:

    Your Next Steps:

    234. How to Get More Etsy Sales Without Watching the Algorithm16 avr. 202600:05:42

    Checking your Etsy stats feels productive. It's not…at least not the way most sellers are doing it.

    This episode is about one of the most common habits that keeps Etsy sellers busy without actually moving their shops forward: opening the dashboard multiple times a day, watching numbers, refreshing views, and making reactive decisions based on what they see in a single afternoon. If that sounds familiar, this one's for you. I'm covering what's actually happening when you're deep in your stats, what the difference between watching your shop and working on it really looks like, and what to do instead if you want consistent sales.

    What you'll learn:

    • Why checking your stats constantly feels like strategy but usually isn't

    • The cycle most sellers are stuck in and why it keeps them from making real progress

    • What a real student experienced when she finally set a limit on her stats time (and what changed in her shop after)

    • The sticky phrase that will change how you think about your Etsy time: "Watching your shop isn't the same as working on it"

    • The one question to ask yourself next time you open your shop dashboard

    • What sellers hitting $1K, $2K, and $3K months are doing differently with their data

    • How to know when looking at your stats is productive vs. when it's just a habit keeping you busy

    Resources:

    Your Next Steps:


    233. How SEO Actually Works14 avr. 202600:13:31

    If you have an Etsy shop and sales feel like a mystery, this episode is the starting point you probably skipped.

    Most sellers jump straight into tweaking tags and titles without understanding what Etsy SEO actually is or why it works the way it does. This episode covers the foundation…what Etsy SEO is, how Etsy decides who gets traffic, and why the sellers who understand this first are the ones who actually build consistent sales over time. I'm breaking it all down without the overwhelm so you can stop guessing and start building a shop Etsy actually wants to send buyers to.

    What you'll learn:

    • What Etsy SEO actually is (and why most sellers have it wrong)

    • How over 100 million active buyers are already on Etsy searching for products like yours

    • The two phases Etsy uses to decide which listings show up in search results

    • The ranking factors Etsy uses to decide who lands on page one vs. page twelve

    • What the listing quality score is and how it gets built over time

    • Why a full product line built around the same keywords gives Etsy confidence to send you more traffic

    • What happens after Etsy tests your listing and how that determines how far your visibility grows

    • Why changing your listings too often is one of the most common ways sellers accidentally reset their own progress

    • Why organic search traffic on Etsy compounds in a way that social media never will

    Resources:

    Your Next Steps:


    232. PR for Etsy Sellers (Without a PR Agency)24 mars 202600:25:01

    If you’ve ever thought getting featured in magazines, gift guides, or major publications was only for big brands then this episode is going to change your mind.

    Today I’m joined by PR expert Gloria Chou, and we’re talking about how Etsy sellers can land press features without paying thousands of dollars to a PR agency.

    Because journalists are constantly looking for products to feature. And increasingly, they want to feature small brands and independent makers.

    In this conversation, Gloria walks us through how AI tools and simple outreach strategies have made PR far more accessible than it used to be.

    If you’ve been feeling like getting media attention is out of reach, this episode will give you a completely different perspective.

    What You’ll Learn:

    • Why PR isn’t just for big brands anymore

    • How gift guides and product roundups actually work

    • Why journalists actively look for small business products

    • The difference between influencer marketing and PR

    • How PR features boost long-term SEO and AI visibility

    • How tools like Perplexity can help you pitch editors faster

    Resources Mentioned:

    Your Next Steps for Visibility on Etsy:

    231. Should New Etsy Shops Run Ads?17 mars 202600:04:23

    Running Etsy ads too early is one of the fastest ways to convince yourself your product doesn’t work.

    And most of the time that’s not actually the problem.

    If you’re a newer seller wondering whether Etsy ads are the shortcut to getting traction, this episode is going to save you time, money, and frustration.

    Because the real question isn’t just, “Are Etsy ads worth it?”

    It’s what are you expecting them to do?

    Today, we’re breaking down:

    • Why new shops usually aren’t ready for amplification

    • When ads won’t be profitable

    • The one situation where ads can make sense early on

    • And why ads do NOT help you rank organically

    If you’re tempted to turn ads on just to “speed things up,” listen to this first.

    Mentioned in This Episode:

    🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    230. Etsy Ads Optimization Starts Here10 mars 202600:05:00

    Most Etsy sellers try to optimize their ads inside the ads dashboard. But that’s not where optimization actually happens.

    If you’re running Etsy ads and wondering why they aren’t profitable, this episode is going to shift how you think about the entire system.

    Because the real things that make ads work live inside your listings.

    Today we’re breaking down:

    • Why conversion rate determines whether ads can be profitable

    • The math behind why weak listings make ads expensive

    • How keywords affect what Etsy advertises you for

    • And the two foundational areas you need to strengthen before increasing your ad budget

    If you’ve ever thought, “Maybe I just need to tweak my ad settings,” this episode is for you.

    Mentioned in This Episode:

    🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass

    💻 1:1 Coaching - https://sarahjwaggoner.com/coaching

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    229. Do Etsy Ads Actually Work?03 mars 202600:03:23

    Do Etsy ads work?

    Yes. But not in the way most sellers think they do.

    If you’ve ever turned on Etsy ads hoping they’d magically fix slow sales, this episode is going to save you money.

    Because ads don’t create demand.They don’t fix bad photos.They don’t improve weak conversion rates.

    They amplify what’s already happening in your shop.

    In this episode, I’m breaking down:

    • When Etsy ads are likely to waste your money

    • When they can scale your sales beautifully

    • How to know if your shop is ready

    • And why ads should never be your starting point

    If you’re debating turning ads on, or wondering why they didn’t work for you before, this is a must-listen.

    Mentioned in This Episode

    🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    228. Fix These and Watch Your Conversion Rate Climb26 févr. 202600:11:00

    If you’re getting traffic to your Etsy shop but people aren’t buying, your conversion rate is costing you sales every single day.

    And the frustrating part is that most sellers are making the same five completely fixable mistakes.

    In this episode, I’m breaking down the exact five things that tank your conversion rate and how to fix them.

    Because the goal isn’t to get more traffic. It’s to make it easier for buyers to say yes once they’re already there.

    Mentioned in This Episode:

    Apply for 1:1 Coaching Here - https://sarahjwaggoner.com/coaching

    Your Next Steps:


    227. The Etsy Metric That Doubles Your Sales17 févr. 202600:09:14

    Getting traffic but not making sales? Your conversion rate might be the problem.

    Today, we’re breaking down:

    • What a conversion rate actually is

    • What a “good” conversion rate looks like on Etsy

    • Why this number matters more than most sellers realize

    • How to calculate it for individual listings

    • And what to fix if yours is low

    Because you can double your revenue without getting a single extra visitor…

    …if you improve your conversion rate.

    And most Etsy sellers aren’t even looking at it.

    Mentioned in This Episode:

    💻 1:1 Coaching - https://sarahjwaggoner.com/coaching

    📱 DM me on Instagram here - https://www.instagram.com/sarahjwaggoner

    Your Next Steps:


    226. The Etsy Stats You’re Overreacting To03 févr. 202600:07:22

    Freaking out over your Etsy stats? You might be overreacting! Let’s talk about the three Etsy stats that sellers constantly misinterpret and what you should do instead.

    Because they might not be telling you what you think they are.

    And if you’re making panicked changes every time you open your shop stats, you could be tanking your own momentum.

    In this episode, we’re talking about:

    • Which stats actually matter and which ones don’t

    • How low-performing listings might still be helping your bestsellers

    • Why Etsy stats are noisy (and how to zoom out for more useful info)

    So if you’ve ever felt tempted to delete a listing, change your pricing, or overhaul your SEO because of one slow week, hit play on this one first.

    What you’ll learn:

    • Why Etsy sellers often misread their traffic data

    • How “favorites without sales” can still be a good thing

    • What a slow day really means for your shop strategy

    • When to adjust a listing and when to leave it alone

    • How to use your stats without sabotaging your visibility

    Mentioned Resources:

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    225. Should You Delete Listings That Don’t Sell?20 janv. 202600:06:33

    Wondering if you should delete those listings that haven’t sold in months? Here’s what to do instead.

    While it might feel like a good way to clean up your shop, deleting those listings could actually hurt your traffic more than help.

    In this episode, we’re breaking down:

    • When it makes sense to let listings go

    • When it’s smarter to keep them (even if they’re not converting yet)

    • And how to make these decisions strategically instead of emotionally

    Because if those listings are part of a keyword family Etsy is starting to recognize your shop for, you don’t want to accidentally tank your visibility by pulling them too soon.

    You’ll also hear:

    • Why quantity matters for Etsy SEO (yes, even if some products aren’t selling yet)

    • What to do if a listing is getting traffic but no sales

    • The best way to let go of old products if you’re changing your shop direction

    Plus, I’ll share a related YouTube video that pairs perfectly with this episode - 👉 How Many Different Products Do You Actually Need to Sell on Etsy?

    🎥 Watch here: https://youtu.be/3cgpErjlJLg

    And don’t forget to grab my free masterclass - https://sarahjwaggoner.com/freeclass/

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    224. Simplify Your Strategy, Grow Faster13 janv. 202600:07:48

    If your Etsy strategy feels chaotic, it’s because you’re doing too much, too fast, in too many directions.

    And when everything feels like a scramble, your visibility takes the hit.

    In this episode, we’re digging into why so many sellers feel stuck in Etsy strategy chaos and how to fix it with simplicity that actually gets you seen and gets you sales.

    We’ll talk about the real reason your strategy feels like a mess (spoiler: it’s not because you’re lazy), how Etsy’s algorithm actually works when it comes to relevance, and what a simple, high-impact strategy really looks like in your shop.

    If you’ve been bouncing between niches, keywords, and tactics and feel like nothing’s working, this one’s for you.

    Here’s what you’ll learn:

    • Why Etsy can’t rank your listings if you keep changing strategies

    • How chasing every new tip online kills your consistency

    • What Etsy actually needs from you to build relevance

    • What a simplified strategy looks like (even if you sell multiple products)

    • How momentum and confidence come from staying in one direction

    🎯 Want the full visibility framework? Watch the free masterclass here: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    223. Set Your 2026 Etsy Goal Without Burnout06 janv. 202600:10:32

    Want to set a 2026 goal that actually fits your life? Let’s do it today!

    It’s the end of the year, and if you’re feeling the pressure to pick a “big” Etsy goal but you’re also completely over it…you are not alone.

    In this episode, I’m walking you through how to set your 2026 Etsy goals in a way that’s clear, sustainable, and actually useful without the usual overthinking or hustle energy.

    We’re ditching the pressure and perfection, and getting laser focused on what will actually move your shop forward this year.

    This episode is especially for you if:

    • You’re afraid to set a revenue goal because “what if I don’t hit it?”

    • You’re in a new season of life and need your business to match that energy

    • You’re tired of setting vague goals that never turn into action

    Plus, I’ll tell you exactly how I set goals in my own business (and what I help clients do too), so you can use a super simple process that actually works.

    And don’t forget to register for my free Daily Sales on Etsy Without Ads masterclass happening January 13th. I’ll show you how to use Etsy’s free search traffic to hit your 2026 sales goals with no ads and no burnout.

    Here’s what you’ll learn:

    • How to set a revenue goal that supports your real life

    • Why vague goals lead to vague results (and how to fix it)

    • A 3-step framework for breaking down your goal by quarter

    • How to match your Etsy strategy to your life—not just the calendar

    • Why “less” planning might actually move you forward faster

    • What we’re covering inside the January 13th masterclass (and why it’s the best first step into the new year)

    🎯 Register for the masterclass: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    222. Your 2025 Etsy Debrief23 déc. 202500:10:22

    If you’re wrapping up the year and feeling unsure what actually worked (or didn’t) in your shop, this episode is for you.

    Today, we’re doing your Etsy Data Debrief. A simple, non-overwhelming look back at 2025 so you can walk into 2026 with strategy.

    This is one of my favorite December rituals, and it’s something most Etsy sellers skip. But when you take just 30 minutes to review your traffic, top listings, and low performers, you can stop guessing and start making decisions that actually move your shop forward.

    In this episode, I’ll guide you through:

    • Where your traffic really came from in 2025 and what to do with that info

    • How to identify the real best-sellers in your shop (not just the ones you like most)

    • Why “almost” listings are your biggest source of low-hanging growth

    • And how to pull 3 key takeaways to shape your 2026 product and visibility strategy

    If you're not a numbers person, that’s ok! This is about making smarter decisions with the data your shop is already giving you.

    What you’ll learn:

    • How to find patterns in your Etsy traffic that highlight what’s actually working

    • Why your top listings often share subtle traits you can double down on

    • How to spot conversion problems hiding in plain sight

    • What to do with listings that fell off (and how to prevent that in 2026)

    • A simple framework for turning your 2025 stats into next year’s strategy

    Mentioned in this episode:

    Your Next Steps:


    221. What to Do With Unsold Listings09 déc. 202500:06:45

    We’re deep into December, and while you’re probably still shipping orders and checking your stats, this is actually the perfect time to look back at the listings that didn’t do well this year.

    I know it’s not the most glamorous part of running a shop. But reflecting on your low performers might be one of the smartest things you do before 2026 kicks off.

    Because those listings are handing you data, direction, and a chance to refine your product line so you’re not dragging dead weight into the new year.

    In this episode, I’ll walk you through a three-step process to review your underperformers with intention so you can decide what’s worth fixing, what might need a tweak, and what it’s finally time to let go of.

    Here’s what you’ll learn:

    • Why low-performing listings aren’t failures (and what they are instead)

    • What to look for in your Shop Stats before jumping to conclusions

    • How to figure out if a listing still deserves a place in your shop

    • 3 clear options: refine, repurpose, or retire

    • Why retiring a listing might actually help your overall visibility

    Mentioned in this episode:

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    220. What to Keep, Cut, or Create in 202602 déc. 202500:08:27

    Planning your year on Etsy and not sure what to keep, cut, or create for your shop in 2026? Let’s fix that.

    We’re in that weird Etsy season right now because orders might still be rolling in, but your brain is already jumping ahead to next year. And one of the most common questions I get this time of year is how to know what to focus on and what to get rid of.

    In this episode, I’m walking you through the exact three-step framework I use with my coaching clients to plan out a profitable, aligned product line for the new year.

    We’ll talk about:

    • What to keep (because it’s already doing the heavy lifting)

    • What to tweak (because it’s close to converting)

    • What to let go of (because it’s cluttering your shop)

    • And how to map your product types across the year so you’re not launching in panic mode every season

    Resources mentioned:

    Your Next Steps:

    219. Six Smart Systems for Your Etsy Rush Weekend25 nov. 202500:10:12

    If you’re listening during a big sales weekend (or gearing up for one), your shop might be buzzing…and maybe it’s exciting, or maybe it’s starting to feel a little chaotic. Either way, you can get through the rush without burning out.

    In this episode, I’m walking you through six simple strategies to help you manage an order rush calmly, confidently, and without losing your sanity. These systems are designed for immediate use, even in the middle of the rush.

    What you’ll learn:

    • How to batch your orders so you’re not jumping from one task to the next

    • Why prepping your messaging ahead of time saves your sanity

    • How to use processing times like your built‑in guardrails

    • The mindset shifts that keep your experience positive

    • Why scheduling a break isn’t a luxury

    • How to set your shipping deadline early so you don’t crash into the finish line

    You’ve built a shop people want to buy from, now let’s keep it great for you too.

    Your Next Steps:


    218. Why your keywords aren’t working anymore18 nov. 202500:07:50

    Welcome back! If you missed last week’s episode in the series (“Fix It Before January”), go listen first! It sets the stage for today’s episode.

    Today we dig deeper into a subtle but powerful issue that sneaks up on many sellers: invisible keywords. You might have done everything “right” with great products, solid photos, and well‑written listings, but still see your traffic fading. That’s because your keywords are slowly losing relevance. This episode will help you spot it and fix it before January hits.

    What you’ll learn:

    • Why keywords don’t always stay “good forever”

    • How to identify listings that are silently losing visibility

    • The three data signals you must check in your stats

    • What to change, how little you need to change, and how to keep your momentum going

    • Why this work matters now while you still have traffic coming in

    Resources mentioned:

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    217. Fix THIS before January11 nov. 202500:09:52

    If your sales tank every January, I want you to hear this:

    ✨ It’s not because people stop shopping.✨ It’s not the algorithm being mean.✨ It’s (probably) not your product.

    It’s your translation.

    In today’s episode, I’m kicking off a new series called Fix It Before January and we’re starting with a hard truth most Etsy sellers have never heard which that you’re not just a maker.

    You’re a translator.

    Your product doesn’t need to change, but your language might. Because if Etsy can’t understand what you’re selling, it’s not going to show your listings to the right buyers. Period.

    So instead of panicking when the Q4 rush slows down, let’s get ahead of it. I’ll show you what’s really going wrong with your visibility and how to fix it now, not when it’s too late.

    In this episode, we’ll break down:

    • The three “translations” every Etsy seller needs to make

    • What’s actually happening when views and sales drop

    • Why tweaking your products isn’t solving the real problem

    • Three visibility leaks to check this week

    • What to do instead of launching something new in December

    No trendy marketing tactics. No algorithm myths. Just smart, simple fixes that will keep your traffic steady into the new year.

    Mentioned on the Episode:

    Your Next Steps:


    216. Momentum is Etsy’s Love Language21 oct. 202500:05:44

    Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.

    If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.

    In this episode we talk about:

    • What Etsy’s algorithm actually rewards (and what it ignores)

    • Why small, consistent actions beat big bursts every time

    • How to put momentum to work before the rush hits

    • What you can start doing today so your shop is ready when buyers are showing up

    • Why building your snowball now pays off in holiday sales, trust, and visibility

    If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.

    Mentioned:
    Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva

    215. What every successful Etsy seller actually does16 oct. 202500:08:35

    If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you.

    Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it.

    These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle.

    What you’ll learn:

    • Why “Etsy-first focus” might be all you need to build more consistent traffic

    • How to do intentional keyword research so you’re not just guessing tags or copying what someone else is doing

    • How to plan your product releases strategically so your shop isn’t scrambling for every seasonal moment

    Resources mentioned:

    🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    214. The Etsy traffic trap no one talks about14 oct. 202500:09:31

    Let’s talk about something no one tells you when you’re not getting traffic on Etsy…none of the things you think will fix it actually will.

    If you’ve been rewriting your descriptions, updating mockups, rebranding your shop, posting on Instagram, pinning your heart out, or running sale after sale and you’re still not getting views? You might be stuck in one of the most common Etsy traffic traps.

    This episode breaks down 6 strategies that don’t work when your shop isn’t getting traffic and what you should focus on instead to finally fix the visibility problem.

    In this episode, I’ll share:

    • Why new mockups, logos, and color palettes won’t bring traffic

    • What actually causes traffic problems on Etsy

    • Why social media and Pinterest won’t save a visibility issue

    • What to fix first if you want more views and sales without guessing

    Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Sign up here: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    213. The real reason you aren't getting sales07 oct. 202500:05:49

    Let’s talk about something that keeps a lot of Etsy sellers stuck…reacting instead of refining.

    If you’ve ever found yourself rewriting your listings at midnight, opening a Pinterest account because you “heard it works,” or launching 5 new products after one slow weekend, you’re not alone. You might just be stuck in what I call strategy fatigue and shiny object syndrome.

    This episode is here to help you stop panicking and start making decisions that actually lead to consistent, daily sales.

    We’ll dig into:

    • Why constant tweaking kills your momentum (and what to do instead)

    • The questions you should be asking if you want more traffic and sales

    • What Etsy’s algorithm actually needs from your listings to rank

    • Why the solution isn’t more effort, it’s more focus

    And if you’re ready to get off the hamster wheel of “doing all the things,” I’ll show you how to start working smarter with a free visibility masterclass that’s coming up soon.

    Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Save your seat at: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    212. If You Don’t Love It, Don’t List It02 oct. 202500:06:59

    If you’ve been asking yourself, “What should I sell on Etsy?” this episode flips that question on its head.

    We’re talking about a super common trap Etsy sellers fall into: trying to reverse engineer a shop that looks successful…instead of building one that actually feels aligned.

    And yes, we’re busting the “you need to niche down to be successful” myth while we’re at it.

    Because here’s the truth…you don’t need the perfect niche to grow on Etsy. But you do need to love what you sell. That excitement? That connection to your product? That’s your secret weapon.

    I’ll walk you through four big ways sellers accidentally sabotage themselves when they try to pick a niche based only on trends, data, or what’s already selling. And more importantly, I’ll help you shift your focus to the only question that actually matters:

    ✨ What do you love making?

    Here’s what you’ll learn:

    • Why keyword research alone won’t build a sustainable shop

    • The difference between copying bestsellers vs. creating what sells for you

    • What “reverse engineering” your niche looks like (and how to stop)

    • The real risk of chasing trends you don’t care about

    • What to ask yourself instead when choosing what to sell

    🎧 Mentioned in the episode:

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    211. You don’t beed a niche to succeed30 sept. 202500:10:04

    Let’s bust one of the biggest Etsy myths out there: the idea that you have to pick a niche to grow.

    If you’ve ever delayed committing to your shop because you “haven’t figured out your niche yet,” or felt pressure to make your whole shop match a vibe, this episode is your permission slip to stop overthinking it.

    Because Etsy doesn’t care about your niche the way Instagram does. It’s a search engine, not a social platform. And your buyers? They’re not judging your branding. They’re just searching for something specific and trying to find it fast.

    In this episode, we’ll unpack:

    • Why you don’t need to curate your shop around one “ideal customer”

    • What the Etsy algorithm actually looks at when ranking your listings

    • The difference between a niche aesthetic and a sellable niche strategy

    • Why variety isn’t the problem but lack of product depth is

    • How to avoid turning your shop into a “garage sale” (and what to do instead)

    Plus, I’ll walk you through what really builds momentum in Etsy search, and how to create listings that rank even if you sell more than one thing.

    Resources mentioned:🎉 Free Webinar: Daily Sales on Etsy Without Going ViralSign up here: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    210. Etsy strategy not working? Listen to this.23 sept. 202500:07:30

    If it feels like you’ve tried everything and still aren’t seeing results in your Etsy shop, this one’s for you.

    You’ve tested new keywords, changed your photos, launched more products, adjusted your pricing and yet your traffic is still all over the place. Sales are inconsistent. And you’re stuck wondering what else you’re “supposed” to do.

    This is strategy fatigue. And it’s more common than you think.

    In this episode, I’m showing you how to recognize strategy fatigue, why it’s keeping you stuck, and what to do instead of trying to “fix” your shop with more and more changes.

    What you’ll learn:

    • What strategy fatigue actually is (and how to know if you’re in it)

    • Why doing more often leads to less progress

    • The shift from reacting to leading with intention

    • How Etsy’s algorithm sees scattered shops and why that hurts visibility

    • The difference between emotional tweaking vs. strategic decision-making

    • A simple, data-driven approach to get your momentum back

    Resources mentioned: 🎉 Sign up for my free webinar: https://sarahjwaggoner.com/freeclass

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    209. Why Etsy isn't too saturated for you16 sept. 202500:04:38

    Episode 209: Why Etsy Isn’t Too Saturated for You

    “Etsy is too saturated.”

    If you’ve said this (or thought it), you’re not alone. It’s one of the most common beliefs I hear from handmade sellers, especially when they’re struggling to get visibility or comparing their shop to others.

    But I want to challenge that belief today. Because while Etsy is competitive, that’s not the same as saturated. And once you understand how Etsy really works? You’ll see that there’s still room for you and your shop no matter what niche you’re in.

    If you’ve ever felt like your shop is getting buried, that your product won’t stand out, or that it’s too late to grow, this episode is for you.

    What you’ll learn:

    • The difference between competition and saturation (and why it matters)

    • Why Etsy doesn’t rank the “best” listings…it ranks the most relevant

    • How new sellers are gaining traction in crowded categories

    • What Etsy actually rewards in search

    • Why “too saturated” is just a myth holding you back

    • How to make sure your shop is findable, even in a competitive niche

    Resources mentioned:Join the EVA waitlist: https://sarahjwaggoner.com/eva

    Your Next Steps:

    208. Why good products still flop02 sept. 202500:06:29

    You’ve poured your heart into a product. The photos are solid. The price is fair. The listing feels ready. And still…no sales.

    Before you scrap it, I want to walk you through something I see all the time with handmade sellers: Your product isn’t the problem. It’s your visibility.

    In this episode, we’re breaking down the real reason good listings underperform and what to do before you start over (again).

    This one’s for the creative seller who’s tired of guessing, second-guessing, and making new things just to hear crickets.

    What you’ll learn:

    • The biggest mistake sellers make when a product flops

    • Why good products sit invisible in search

    • 3 questions to ask before starting over

    • Easy listing tweaks that could completely change your sales

    • How to know if the issue is visibility, keywords, or conversion

    • The smarter way to fix a listing without creating something new

    Resources mentioned:👉 EVA Waitlist: https://sarahjwaggoner.com/eva

    Your Next Steps:


    207. Is Handmade Sustainable?19 août 202500:08:13

    Yet another side-eye glance at your endless to-do list, wondering if this Etsy hustle is worth your energy? You’re not alone and today, we’re talking about something that weighs on so many creative sellers: Can handmade truly be sustainable?

    Spoiler: Yes, it can…if you stop trying to grow it unsustainably.

    In this episode, we’re unpacking how you can build a sustainable handmade business around your life, not your anxiety. We’ll cover:

    • Why chasing constant growth hurts more than it helps

    • How Etsy’s inherent search-based model already supports sustainability

    • The power of “compound interest” in visibility, not chaotic hustle

    • How to make slow, meaningful growth possible with better decisions—and better pricing

    And if you’re ready to grow a handmade business that lasts (without burning yourself out), I’ll share how to get hands-on support inside Etsy Visibility Accelerator. Open now through Thursday, August 22nd.
    Join me here - http://www.sarahjwaggoner.com/eva

    206. Your Etsy shop looks like a garage sale14 août 202500:08:29

    Ever feel like your Etsy shop is a little all over the place? You’ve got some mugs, a printable or two, a sticker pack, a t-shirt, maybe a wedding sign from last spring and one random Halloween file that’s been sitting there since last fall.

    You’re creative. You’re experimenting. You’re uploading what you’ve made. And it feels like you’re doing the right thing by keeping the shop active.

    But Etsy doesn’t reward activity, my friend. It needs to think you’re an authority for what you make.

    If your shop looks more like a digital garage sale than a cohesive brand, Etsy doesn’t know who to send your way. That’s why your traffic stalls, your visibility plateaus, and you keep feeling like your listings are just floating out there.

    In today’s episode, I’m showing you:

    • Why scattered listings kill your momentum

    • What the Etsy algorithm really looks for in a shop

    • And how to turn your ideas into a focused product line Etsy actually wants to rank


    Mentioned in this episode:👉 Join the Etsy Visibility Accelerator (doors open through August 22nd):https://sarahjwaggoner.com/eva

    205. Etsy deserves to be your top priority12 août 202500:05:53

    If you’ve been pulled in a hundred different directions with your marketing and you’re not seeing the growth you want, this episode is your permission slip to simplify.

    Because Etsy deserves to be your number one priority. Not Instagram. Not email. Not whatever new platform just launched.

    In this episode, I’ll walk you through:

    • Why Etsy is more than a marketplace and how it actually works in your favor

    • The difference between chasing attention and showing up where buyers already are

    • How Etsy’s algorithm rewards focused, consistent effort (aka the Etsy snowball)

    • And why you might not be seeing results yet, not because Etsy isn’t working, but because it hasn’t been your focus

    If your energy has been stretched thin and you're ready to finally build the kind of visibility that grows over time (without burnout), I want to invite you to join me inside my signature program, Etsy Visibility Accelerator (EVA).

    EVA is open for enrollment through Thursday, August 22nd, and it’s where I’ll help you build a visibility strategy that actually sticks.


    Join EVA here: https://sarahjwaggoner.com/eva

    204. How to grow your shop without being online 24/706 août 202500:05:30

    In today’s episode, I’m busting the myth that social media is the secret to Etsy success. And I’m showing you what actually matters, especially if you’d rather focus on your products than chase likes.

    We’ll cover:

    • Why Etsy doesn’t care about your social media following

    • What the algorithm does reward (and how to use that to your advantage)

    • How sellers are scaling without an audience or a single reel

    • And what kind of visibility actually grows your shop without burning you out

    Mentioned in the episode:

    • Save your seat for the Visibility on Etsy Without Going Viral masterclass (August 8): https://sarahjwaggoner.com/freeclasspodcast

    • Listening after August 8? You can join the waitlist or get the replay at the same link above!

    Your Next Steps:


    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

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