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The concept of brand was once very simple. The word “brand” came from an Ancient Norse word “Brandr” meaning ”to burn”. In 950 A.D., brand meant a burning piece of wood. And in 1300’s, it meant a “torch” which was still meaning a burning piece of a wood used as a tool. In 1500’s, it meant a marked burned on cattle when farmers used to distinguish their cattle from cattle from other ranches.
In early 1800s, mass production, products like wine started to flourish and sellers started to use the word brand to imply leaving a mark into the crates. Products with better quality and high value naturally became known as a high-end products. In 1870, it finally became possible to register a trademark, and Coca Cola facilitated this to advertise their slogan “Coca Cola Revives and Sustains”.
Why am I talking about brands? Today I have Karno Guhathakurta with us on Audiogyan. He is a Creative director as Please-See agency which has designed numerous brands. They have done brand building for Foodhall, LazyPay, Mami and many more.
We'll try and get some insights behind brand building and discuss MAMI logo in the later half of the episode..
Thanks Korno for giving your time and it'e a real pleasure to have you on Audiogyan. Welcome.
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