Explore every episode of the podcast The GTM Reset – The B2B Operating System Podcast

Many B2B companies have a Total Addressable Market of thousands of organisations, yet their entire pipeline strategy relies on a small number of SDRs making cold calls.

But when you actually run the numbers, the mathematics collapses.

In this episode Nigel Maine explains:

• Why outbound prospecting saturates quickly
• The hidden maths behind BDR productivity
• Why Martech often made the problem worse
• How broadcast visibility changes the economics of pipeline generation

We also look at why companies like OpenAI, Salesforce and HubSpot are investing in media platforms, and what that means for the future of B2B growth.

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If this episode resonates, start with the three papers below. They explain the strategic thinking behind the salesXchange approach and are the best first step for any CEO or GTM leader reviewing how their business develops pipeline, trust and revenue.

➡︎ Revenue Reset
Why many modern GTM engines are structurally misaligned.
https://salesxchange.co.uk/download/index.php?file=revenue-reset&utm_source=youtube&utm_medium=livestream&utm_campaign=gtm_live_2026&utm_content=revenue_reset

➡︎ GTM Landscape
A map of how modern B2B revenue systems are evolving.
https://salesxchange.co.uk/download/index.php?file=gtm_landscape&utm_source=youtube&utm_medium=livestream&utm_campaign=gtm_live_2026&utm_content=gtm_landscape

➡︎ GTM Architecture Audit
A practical framework to assess whether your current revenue engine is structurally aligned.
https://salesxchange.co.uk/download/index.php?file=gtm_audit&utm_source=youtube&utm_medium=livestream&utm_campaign=gtm_live_2026&utm_content=gtm_audit

For organisations considering change

If your business is reviewing how modern B2B buying really works, the salesXchange Academy is the strategic starting point.

The Academy is the training and adoption layer for the salesXchange Operating System. It is designed to help CEOs and GTM teams replace outdated assumptions, align around a modern operating model, and prepare for wider change.

The programme includes:

• 20 modules
• 170 bite-sized lessons
• 30+ hours of training
• playbooks, templates and GTM frameworks
• quizzes and practical exercises
• CPD certification

Explore the Academy:
https://academy.salesxchange.co.uk/?utm_source=youtube&utm_medium=livestream&utm_campaign=gtm_live_2026&utm_content=academy

Speak with us directly

If you want to discuss your current GTM architecture, revenue model or readiness for change, you can request a private strategy discussion here:

https://salesxchange.co.uk/gtm-ceo/gtm-audit?view=article&id=301:gtmos-audit-questionnaire&catid=52&utm_source=youtube&utm_medium=livestream&utm_campaign=gtm_live_2026&utm_content=strategy_call

The weekly GTM Operating System broadcast for B2B CEOs.

Rethinking how enterprise companies generate revenue.

For more than a decade, many B2B go-to-market strategies have quietly adopted thinking from the consumer marketing world. Funnels, lead capture, attribution dashboards and Martech stacks were designed around consumer behaviour.

The problem is simple.

Enterprise buyers do not behave like consumers.

In this session we examine why this assumption is distorting revenue performance across the B2B sector.

In this episode we explore:

• Why consumer marketing logic entered B2B strategy
• How enterprise buyers actually discover and evaluate vendors
• Why friction-heavy lead capture often repels senior decision makers
• What a modern B2B revenue architecture needs to look like

This broadcast is part of the ongoing exploration of the salesXchange New Business Operating System for B2B, designed to replace fragmented Martech stacks with a structured revenue architecture.

If this episode resonates, start with the three papers below. They explain the strategic thinking behind the salesXchange approach and are the best first step for any CEO or GTM leader reviewing how their business develops pipeline, trust and revenue.

Why many modern GTM engines are structurally misaligned:  Download the Revenue Reset, a map of how modern B2B revenue systems are evolving: Download the GTM Landscape, and a practical framework to assess whether your current revenue engine is structurally aligned. Download the GTM Architecture Audit. 

If you want to understand the full system in sequence, begin with the foundational documents (downloadable PDFs):

• Revenue Reset
• GTM Landscape
• GTM Architecture Audit

GTM Strategy Call Request
If you want to discuss your current GTM architecture, revenue model or readiness for change, you can request a private strategy discussion. This links to our online form and discovery process we call sX Connect. Seeing is believing!

For organisations considering change; If your business is questioning the effectiveness of existing strategies, you need to review how modern B2B buying really works.  The salesXchange Academy is your strategic starting point.

The Academy is the training and adoption layer for the salesXchange Operating System. It is designed to help CEOs and GTM teams replace outdated assumptions, align around a modern operating model, and prepare for wider change.  The programme includes:

• 20 modules
• 170 bite-sized lessons
• 30+ hours of training
• playbooks, templates and GTM frameworks
• quizzes and practical exercises
• CPD certification

Explore the Academy!

Speak with us directly

If you want to discuss your current GTM architecture, revenue model or readiness for change, you can book a private strategy discussion, although we do recommend you complete our online discovery.  Take me to the Form.

The weekly B2B Operating System broadcast for CEOs.  Replace outdated Martech.  Engineer predictable revenue.

If adding tools has not improved predictability, the issue is not technology. It is architecture.

In this session we examine:

• Why Martech stacks expand while predictability declines
• How dashboards replaced structural diagnosis
• Why automation amplifies inefficiency
• How the B2B Operating System re-sequences architecture before tools

This broadcast demonstrates Stage Four of the B2B OS — the live visibility layer delivered through sX Live.

Stage Five intersects through sX Connect, where organisations activate the system in a structured way.

Organisations typically enrol one senior commercial leader into the GTM OS Course before infrastructure deployment to ensure alignment.

Before infrastructure is replaced, alignment is secured through the GTM OS Course.  A 20-module, CPD-certified programme retraining commercial teams in modern GTM architecture. A complimentary lesson is available for evaluation.

If you want to understand the full system in sequence, begin with the foundational documents (downloadable PDFs):

• Revenue Reset
• GTM Landscape
• GTM Architecture Audit

GTM Strategy Call Request
If clarity on sequencing is required inside your organisation, request a private GTM Strategy Call: This links to our online form and activates sX Connect. Seeing is believing!

This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange.
This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting resources, use the links below.

In this episode, Nigel explains why many B2B growth problems are not execution failures but architectural failures. When pipeline looks busy, Martech is running, and SDRs are active, yet growth remains weak or unpredictable, the issue is often the commercial model itself.

This session explores the shift in buyer behaviour that has broken the traditional funnel, why anonymous research and delayed engagement change the GTM equation, and why modern B2B firms need a system built around visibility, trust, education and readiness rather than more campaigns and more tools.

Key themes in this episode:

•  Why growth problems are often architectural, not tactical 
•  How modern B2B buyers stay anonymous for longer 
•  Why traditional GTM assumptions no longer hold 
•  What a B2B Operating System looks like in practice 
•  Why CEOs must rethink visibility, credibility and commercial structure 

Watch the full video and access the supporting resources:
Episode #01

Start with the foundational documents:

• Revenue Reset
• GTM Landscape
• GTM Architecture Audit

Request a private GTM Strategy Call:
If clarity on sequencing is required inside your organisation, request a private GTM Strategy Call: This links to our online form and activates sX Connect. Seeing is believing!

Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.

We maintain, 'if you do what you've always done, you'll get what you've always got'. 

B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.

Pipelines have diminished, sales are never enough and yet there appears to be no solution on the horizon - until now.

Join us as we review 2023 and share our plans and strategies for next year. Yes, we still have even more to explore that B2Bs are not doing. It's going to be great!

If your prospects don’t know who you are or what you do, you’re finished!
 
After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you.
 
If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier.
 
B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That’s why you need to watch this weeks’ live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.

For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.

The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.

As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Ask your questions about new business development and prospect engagement on LinkedIn -  or you can post/ask beforehand.

Call: 0800 970 9751
Text: 07547 187383
Email: nigel@salesxchange.co.uk
Chat: https://lnkd.in/eUH6aEWK

This is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.

We’ll also be giving some updates on the work we’re doing now and over the next few months as this approach is constantly developing as you would expect.

Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.

Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!

How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?

Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?

We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to happen next.

Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.

The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don’t want to meet you, and certainly not face-to-face.

A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they’re ready. Marketing have known this since 2014, when they found out 97% of businesses didn’t want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.

There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.

Digital marketing and automation are the definitive ‘emperor’s new clothes. If there was ever a live show salespeople needed to watch, it’s this one.
 
- 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09

Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!

Change your strategy before your competition does. This will be your new gold-rush!

The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.

This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!

Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.

🗓️ If this resonates with you, join me on Thursday when I will explain my decisions, talk about the failures I and other business made and ultimately what has driven me to this point in time. It’ll be a bit of fun too as I drag out some of the old photos 😊

Upcoming Live Shows:

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.

When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. 

Everyone wants the new idea, product, or plan to work.  But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.

What if the foundation is flawed?  What if the basis of our business intelligence is misguided but we have never had these errors pointed out?  What if we are too blinkered, or worse misled, to even want to investigate these issues?

Well, that’s what has been happening for the past ten to fifteen years.  No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.

History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.

Repetition has been the mantra of marketers.  Why change a strategy that keeps paying them a salary?  Why do anything different than all the competition.  No one can be fired if everyone is doing the same thing – right?

🔥 The B2B Live Show Series You Can't Afford to Miss 🔥

Ditch Your B2B Marketing Playbook — The Clock's Ticking!  You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.

🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’.  We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!

Upcoming Live Shows:

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.

Change your strategy before your competition does. This will be your new gold-rush!

26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! -  Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.

When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company – why – because in the main, you are being told a bunch of ‘huey’ because very few, if any, know the necessary blend required to build an effective sales and marketing team – fact. 

If you think I’m talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing.

🔥 The B2B Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs!

- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!

💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 19/10/23: B2B Marketing – Are Digital Marketers & SaaS Killing your Business?

- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken for B2Bs!

- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!

💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 12/10/23: CEOs – Stop Steering Towards the Iceberg!

- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!

- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!

- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

For more information, visit here: https://lnkd.in/eXXCS8pH or visit our website here: https://salesxchange.co.uk 

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.

This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.

This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.

Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!

Below is the advert text being promoted on LinkedIn: -

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!

💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 05/10/23: SMEs & Giants – One Size Fits None!

- 12/10/23: CEOs – Stop Steering Towards the Iceberg!

- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!

- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!

- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

Visit our LinkedIn company page for details of the next live stream (click)

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.

This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.

This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.

Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!

Below is the advert text being promoted on LinkedIn: -

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!

💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 28/09/23: Investors – VCs & P.E. Copycat Business Plans Exposed!

- 05/10/23: SMEs & Giants – One Size Fits None!

- 12/10/23: CEOs – Stop Steering Towards the Iceberg!

- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!

- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!

- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

Visit our LinkedIn company page for details of the next live stream (click)

Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…

In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner.  This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addressable market more effectively than traditional telesales or cold calling.

Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
• Show 6 - Live Streaming: Digital Selling Review

The content below offers a written guide to embracing Live Streaming and Digital Selling, providing practical tips and real-life examples that will change the way businesses approach sales and marketing.

Summary

Live Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects.

I share a groundbreaking approach to B2B sales and business development. You will learn how combining email marketing, social media ads, and weekly live streams can skyrocket your company's growth, outperforming traditional telesales and cold calling methods. Discover key takeaways, FAQs, and a conclusion that will leave you eager to embrace these innovative strategies.

Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Events & Roadshows
• Show 6 - Live Streaming: Digital Selling Review

Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale.  This is the Digital Selling strategy that only a few businesses will do straight away because they’re the innovators and early adopters!  There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awareness and engagement before their competition can.

In this article, you will learn how your business can grow and reach you total addressable market through a combination of email, social media advertising banners, and weekly live stream shows. This innovative approach will replace traditional telesales and cold calling, providing a more effective and profitable way to engage prospects.

As a seasoned business professional with over 30 years of experience, Nigel Maine shares his insights and strategies in this series of six live stream shows. Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
• Show 6 - Live Streaming: Digital Selling Review

Put some time aside to watch the series as it will change your outlook on new business generation and B2B Sales!

Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. 

Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.

• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

I hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -

Show #2 Creating Content Prospects Want

• The Problem with Marketing & Content
• Dark Funnel & Dark Social
• Brochures & Books
• The Difference Between Blogs & Articles
• Personas vs Relevance – Primary/Secondary…
• Create Anything a Prospect Wants
• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.

The issues surrounding poor business performance in terms of sales is self evident.

Listen to this podcast and make your own decision what your business should do next.

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information.

When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget.  And that's exactly why there's a problem.  The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months.

Every business needs new sales and new customers, but it's not as easy as some think.  Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).

After my thirty five years in business, I can confidently say you will have never listened to or read anything like our recommendations how to restructure your B2B organisation, yet as CFO, you are the only person who will dispassionately review any recommendation, based upon the financial viability and benefit to your company.

This will be the most exciting and revealing 60 minutes you will have encountered about the possible new direction your business can follow to increase sales and growth whilst at the same time reducing operating costs and increasing profitability.

If you want to download a written copy of the podcast which includes the diagrams and statistics, follow this link to the salesXchange web page. 

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.

It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.

Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank. 

Join Liz and Nigel they review the impact of the COVID lockdowns and explore whether or not the issues that have been revealed were as a result of the lockdowns or perhaps they were factors that were simply waiting to come to the surface and were inevitable.

Generating new business has never been more sensitive or even confusing for many people.  Fortunately Nigel & Liz have got some of the answers.   

 

More opportunities than you can imagine: Going live isn't just for B2C organisations, it's a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it's mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.

Institutional Descriptions Damage Business
We have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn't we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good. 

This is the most important B2B Live Stream you will ever hear...

Telesales is unsustainable and not financially viable!

First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and 'dial' approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be looking to buy your product. But there's even more to Live Streaming than just the cost and exposure benefit.

Is your digital content accessible and up for the job?

After spending time preparing and setting up your live stream, once it's over, where can your prospects go and what would they expect?

Join me today as I cover this important element of the new business generation process.

Getting Ready to Live Stream

The tech or kit you need to start live streaming is so basic that all you need is an iPhone. But we both know there's more to presenting your company than tapping on your phone and going live on Facebook or YouTube. This livestream recording talks about the reasons behind going live, the equipment we use and why we use it.

Business Expectations Have Changed, but B2B Has Not...

Taking the plunge and going live is one of the most exciting things you can do in business. I did it, I know. It's a bit daunting at first, but the long term benefits are incalculable. Join me as I take apart the marketing industry...and show you how to turn your business into a NEW BUSINESS GENERATION MACHINE.

Join us as we discuss some of the war-stories about cold calling and how you can change your exposure to new prospects, almost over night through live streaming and exploiting that database sitting on your servers that no amount of telesales people could never ring up and talk to.

We also have Alex Hilditch from Marketscan who are the experts at delivering the most accurate data you need, by applying a blend of ABM know-how and market intelligence, they will bring your data up to a capacity that returns the best 'odd' you've ever obtained in B2B selling.

Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners.  It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail...

Our research identifies marketers and technology being responsible for the failure of businesses (B2B).

B2B marketing technology is a massive industry, yet most organisations apply it as if they were selling to consumers.  Because, if you didn't already know,, marketing automation was designed for the consumer market.  

Listen to this episode and don't forget to visit our website to experience the most detailed and eye-opening explanation of B2B new business development and strategies.

https://salesxchange.co.uk.

Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past.There really is a powerful...

In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the 'State of Play in May 2020'.We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future,...

This is no time to be finger-pointing.  Governments around the world have done something unheard of and unprecedented.  The world is closed for business!Seeing as we're all in the same boat, except for 'essential services', now is the time to evaluate...

In today's podcast we were joined by Graham Bunting and Dave Pitts, the joint founders of Trust Partners who advise and help execute sales and marketing strategies for businesses who want to enter the UK technology market, but don't have a UK...

What we did last year and why it will change B2B Marketing...

Nigel & Liz talk about their journey into the world of B2B Sales & Marketing

A review about B2B pay per click and how it needs to be set up to work effectively

Analysing the reasons behind using SEO and what their alternatives could/should be

How the marketing moments of truth affect the marketing mix and the technology needed to make your business successful

Why sales and marketing is dead and how a CEO can adapt a business to exploit new revenue

Marketing Talk for CEOs - This episode tackles the misnomer that all CEOs are expected to be marketing experts, even though they employ CMOs.