The Gstaad Guy Podcast – Details, episodes & analysis

The Gstaad Guy sits down with Tinie Tempah — artist, entrepreneur, and one of the defining voices of the early 2000s music scene, to explore what it takes to pioneer success and stay ahead of the curve in an ever-evolving industry. From humble beginnings in South London’s council estates to commanding global stages, Tinie shares the mindset and discipline that carried him from mentee to mentor, artist to innovator.

The conversation dives into the realities of risk, the power of reinvention, and the art of balancing creativity with entrepreneurship. Tinie reflects on his journey as a true poly-hyphenate, blending music, business, and culture, while unpacking how the early days of British grime and hip-hop shaped a generation of creators. A candid look at ambition, evolution, and the courage to keep building even when you’ve already made it.

Filmed at The Berkeley, London, Knightsbridge Suite.

Chapters:

(00:00) Intro ✨

(05:34) Modern poly-hyphenate ⚡🎭

(07:37) Where it all began 🏁

(10:20) “The MC guy” 🎤🔥

(11:44) The birth of Tinie Tempah 🌟

(14:12) Taking the leap of faith 🏃‍♂️✨

(16:54) “Hood Economics” 🏙️📘

(20:45) Launching a fashion brand 👕🚀

(26:30) Challenges of a rising artist 🎶⛰️

(31:27) Seeking discomfort 🧗‍♂️💭

(33:36) Commitment to music 🎧💫

(38:20) From mentee to mentor 🤝🏻🎓

(42:53) Scarcity vs. Abundance in creativity 💭⚖️

(50:36) Experiencing true joy 😄🌈

(53:44) Nigeria breeds creativity 🇳🇬🎨

(56:14) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Radha Arora, President of Rosewood Hotels & Resorts, to explore the philosophy and details that define one of the world’s most admired luxury hospitality brands. With decades of experience leading by example, Radha brings an insider’s view on how hotels can transcend function to become sanctuaries of self-actualisation and cultural expression.

The conversation unpacks the art of creating a true “sense of place,” why every detail matters, and how the “cocoon effect” transforms hospitality into an intimate, personal experience. Radha reflects on leadership, the evolution of modern luxury, and the pursuit of hospitality that is as much about inner fulfilment as it is about comfort. A rare look into the mindset of someone shaping not just hotels, but the way we experience belonging away from home.

Filmed at Nobel LA’s St. Ives property.

Chapters:

(00:00) Intro ✨

(00:40) Running a hotel 🏨

(04:23) Lead by example 🌟👣

(06:25) Rosewood 🌹🌳

(10:28) A sense of place 📍✨

(13:20) The living room of Paris 🛋️🇫🇷

(15:21) Shaping perception 👓 🎭

(21:36) Defining Luxury 💎✨

(27:20) Hiring the right team 🤝🏻👥

(31:03) Loyalty lives in the details 🔑🧵

(34:55) Dealing with guests 🙋‍♂️🤝🏻

(35:55) Hospitality isn’t for everyone 🚪🙂

(36:35) Absurd guest encounters 😂🍾

(46:13) Heritage vs. customer demands 🏛️⚖️

(49:23) The cocoon aspect 🪺🛌

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The Gstaad Guy sits down with Stefan Sonnenfeld, legendary colourist and founder of Company 3, to explore the discipline, drive, and vision behind some of the most iconic visuals in modern entertainment. Known for his pioneering work with Apple and countless cultural touchpoints across film, fashion, and advertising, Stefan unpacks what it means to shape stories through colour.

From policing piracy in the early days to becoming a creative "sheriff" in his own right, the conversation dives into the grit behind his journey, working tirelessly, creating opportunities where there were none, and staying ahead through health, wellness, and biohacking. A rare glimpse into the life and mind of someone who’s not just colouring film, but culture itself.

Filmed at Nobel LA’s St. Ives property.

Chapters:

(00:00) Intro ✨

(02:39) Police Officer 👮‍♂️

(08:58) Giving Back 🤝🏻

(10:05) Why colour grading? 🎨🤔

(12:59) Discovering Colouring 🔍🎨

(17:24) How colour affects films 🎬🌈

(18:03) What is colour? 🌈❓

(22:17) Manipulating feature films 🎞️ 🛠️

(26:20) Working with Apple 🍏💻💼

(26:48) Steve Jobs’ attention to detail 👓 🔍

(33:27) Balancing life ⚖️🧘

(34:02) Greatness requires sacrifice 🥇🔥

(39:14) No room for complacency 🚫😌

(39:36) Lessons passed down 📜👨‍🏫

(42:00) A creative leader 🎨👑

(47:35) Optimisation ⚙️📈

(48:49) AI obliterates mediocrity 🤖💥

(50:48) Timing ⏱️ 🎯

(54:58) Health & Biohacking 🧬🥗

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In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary furniture designer Pierre Paulin, Benjamin brings a unique perspective on honouring tradition while pushing the boundaries of form and function.

The conversation unpacks the balance between art and design, the role of modularity in shaping how we live, and the tension between legacy and pop culture. Benjamin also reflects on the discipline of designing with constraints, how limitations can sharpen creativity and give rise to ideas that are both functional and visionary. Through a lens of innovation and influence, he shares what it means to build a future-forward design language, one piece at a time.

(00:00) Intro ✨

(02:01) Echo Of Pierre Paulin 🪑🔊🕰️

(03:49) Passion for Furniture ❤️‍🔥🪑

(04:59) Values ⚖️

(08:32) Art vs. Design 🎨 📐

(09:44) Form vs. Function ⚖️🛠️

(10:57) The Dune 🏜️ 🛋️

(15:49) Paulin & Pop-Culture 🛋️ 🎬 🎤

(19:00) Future of Furniture 🔮🪑

(23:44) Design of The Dune ✏️🏜️🛋️

(26:38) “Passion for design” ❤️‍🔥📐

(33:23) “How Paulin restarted” 🔁🪑👨‍🎨

(36:33) Integrity 🧱💎

(37:58) The Paulin Designs 🪑✨✏️

(40:12) “The living room” 🛋️ 📺

(43:51) “Working without limitations” 🚀🧠🔓

(46:26) “Constraints” ⛓️📏

(48:09) “University of rap” 🎓🎤

(52:09) “Stay passionate” 🧡🔥💪🏻

(56:59) Architects vs. Interior Designers vs. Designers 🏛️🛋️🎨

(58:34) Family & Work 👨‍👩‍👧‍👦 💼

(01:05:18) “Screens are everywhere” 📱💻

(01:06:18) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility.

The conversation delves into the realities of entrepreneurship, navigating doubt, mastering timing, and the mindset needed to keep going through personal and professional trials, including his battle with cancer. Georgios reflects on what it means to stay committed to your vision, even when the world says no. 

Filmed at Casa Cipriani New York’s Liberty Corner Suite.

Timestamps:

(00:00) Intro ✨

(01:55) Oakberry 🫐

(07:02) Battling cancer 🎗️💪🏻

(09:17) Expanding the business 📈🌍

(11:15) The first location 🏪📍

(12:53) Açaí 🫐 🥣

(21:07) Shelf life of Açaí ⏳🫐 🥣

(24:54) Building a luxury brand 💼✨

(29:45) Building the dream 🏗️ 💭

(34:04) People doubting you 🤨🚫

(39:28) Trusting people in business 🤝🏻 💼

(42:00) Knowing your limits 🚧 🧠

(47:54) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.

The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not as something inherited, but something earned every day.

Filmed at Nobel LA’s St. Ives property.

Timestamps:

(00:00) Intro ✨

(05:11) NB44 🧥

(07:15) Values ⚖️

(08:13) Bijan Pakzad 👨‍💼

(14:03) “How I was raised” 🧑‍🧑‍🧒

(14:29) Relationships with people 🤝🏻 👥

(15:42) Loss 🖤 😔

(18:19) The American Dream 🇺🇸 💭

(20:20) Pressure & Responsibility 😩 🤝🏻

(24:03) Starting a business & family 🧑‍🧑‍🧒‍🧒 💼

(25:41) Filling a void 🫂

(27:39) Developed vs. Inherited values 👴🏻 ➡️ 👦🏻 ⚖️

(30:53) Being a young parent 👩‍🍼👨‍🍼

(36:02) Legacy 📜

(41:07) Multi-generational business 🧑‍🧒‍🧒 💼

(44:15) Household & Work 🏠 🧑‍💻

(53:40) Definition of luxury 📖 💎

(56:08) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and cutting-edge protocol to reverse ageing and extend biological youth.

The conversation unpacks the science of longevity, the measurable impact of sleep, nutrition, and cellular regeneration, and how our perception of health is being completely redefined by technology. Bryan speaks openly about the sacrifices behind his routine, the psychology of motivation, and the role of superintelligence in reshaping not just what we do, but who we are.

(00:00) Intro ✨

(02:52) Former Life ⏪👤

(05:05) The Bargain 🤝🏻👌🏼

(06:07) Sleep 😴

(07:15) Health vs. Work 🍎💊💼

(10:11) Health Is Cool 🍎😎

(13:14) The Journey 🚗

(14:08) “The body is god” 👤👑

(15:37) “Added years or quality of life?” 📅🧘🏻

(16:39) “Stopping everything” ✋🏻🛑

(19:35) “Superintelligence & health problems” 🧠😷

(21:20) “Where are we as a species?” ❓🧑‍🤝‍🧑

(24:06) “Sun exposure” ☀️

(25:44) “Where to live”📍🏠

(28:43) “Sleep is antisocial” 😴🤐

(30:12) “Health decisions” 🍎🤔

(34:56) “Archetypes of Don’t Die” 🦁💊

(36:42) Growth Vectors 📈

(40:18) “Health as a status signal” 🍎✅

(43:13) “Speed of aging” ⏳👴🏻👵🏻

(46:50) “Bad things can happen” ☣️

(49:02) Extra Virgin Olive Oil 🫒🫙

(50:17) À La Poubelle vs. Fantastique 🗑️✨  

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In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA.

The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury performance category. From engineering innovation based on real needs, not hype, to defining what credibility means in today’s culture-driven landscape, Adam and Ryan share how dreaming big, staying focused, and listening closely can drive true impact.

Filmed at Nobel LA’s St. Ives property.

Timestamps:

(00:00) Intro ✨

(03:12) Genesis of APL 🌱👟

(05:36) Induction into the CFDA 🤝🏻🏛️✍🏻

(07:30) From vision to reality 👁️😌

(08:42) “Luxury Performance Category” ✨👟

(10:21) “Making the right decisions” ✅⚖️

(12:14) Pursuing an idea 💡🏃

(15:50) Confidence 😎💪🏻

(17:55) The disbelievers 😲

(20:08) Logos 🔲 🔠

(21:48) “Tackling a new silhouette” 🆕

(24:56) “Positioning of APL” 🎯 👟

(29:40) “Love for obsession” ❤️ 😵‍💫

(31:39) “Vision, POV, Perspective” 👁️

(34:58) “Design & Colour” ✍🏻 🎨

(37:47) “Taste” 🤌🏻

(41:10) “Process” 🔄⏳

(43:40) “Inspiration” 💡🎨

(46:44) “Moments of defeat” ⏳😫

(49:01) “Learning from failure” 📚🧠❌

(54:15) À La Poubelle vs. Fantastique 🗑️✨  

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In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age.

This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on their role in sparking the global handbag charm trend, and how Hirshleifers has consistently stayed ahead of the curve through bold buying choices and a sharp eye for what’s next. They go on to share how they've developed a unique presence online, and how the boutique continues to stand out through its carefully curated mix of legacy labels and emerging designers.

Filmed at Casa Cipriani New York’s Liberty Corner Suite.

Timestamps:

(00:00) Intro ✨

(04:20) Family businesses 🧑‍🧑‍🧒‍🧒 💼

(07:00) Social media journey📱🚀

(08:30) Unique collections 🌟

(10:00) “Are you inspired by other stores?”💡🛍️

(10:56) Relationship with Virgil Abloh 👑

(13:28) Handbag charms 🔗👜

(15:02) Growth & change of life 📈🌱

(17:18) Category of style 🔠 😎

(20:26) Tips for business 💡🏢

(22:28) Working with family 🧑‍💻👩‍💻👨‍💻

(23:16) “Approach to business” 🎯 💼

(25:47) Detaching from the family business ⛓️‍💥 🧑‍🧑‍🧒‍🧒 💼

(28:27) “Decision making process for stocking brands?” ⚖️

(29:40) À La Poubelle vs. Fantastique 🗑️✨  

(32:16) Age to wear designer pieces 🔞👗👕

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In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters.

Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and why being yourself is the only strategy that truly lasts. From deep journalism to digital creativity, this conversation explores how GQ continues to innovate and remain culturally relevant, not just as a magazine, but as a global creative community.

Filmed at Casa Cipriani New York’s Bartholdi Presidential Suite. 

Timestamps:

(00:00) Intro ✨

(00:49) Pronouncing “Gstaad”🗣️🇨🇭🏔️

(04:50) The Gstaad Guy is a fan of GQ 🏆📔

(06:55) “The world of GQ” 🤗🤝📔

(08:16) “Your perception of GQ?” 🧐📔

(11:40) GQ’s positive work environment 😁✅💼

(13:25) “Industry & GQ: then vs. now” 🆚

(17:42) “The GQ reader” 🤓☯️🌱

(21:07) GQ is a community platform 🧑‍🧑‍🧒 🤲

(22:28) The Gstaad Guy platform 🏆🤲

(26:23) The Gstaad Guy’s creative decisions 🏆🎨

(28:43) Predicting performance 🤔📈

(31:11) On a cover of a magazine 🤩📔

(34:47) Building the GQ universe 🔧📔🌎

(39:22) “Obsessed with the passions” ❤️‍🔥

(41:38) Definition of “cool” 😎

(44:04) “Be yourself” 😊

(49:05) Generalist vs. Expert 🤔🤓

(50:03) Virgil Abloh 👑✨

(54:28) “The multi-hyphenate & the freelancer” 🧑‍💻👩‍💻

(54:53) “Being Editor-in-Chief of GQ” ✍️👨‍💼📔

(58:52) Managing creative freedom 🧑‍💼👩‍💼🎨

(01:01:22) À La Poubelle vs. Fantastique 🗑️✨

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