In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 24/7 and rejecting the 'client is always right' mantra, to embracing location independence and selective client onboarding, this episode provides insights and practical advice on making unorthodox decisions that benefit both you and your clients. The content ties into an upcoming virtual summit, the Rule Breaking Entrepreneur Summit, where more in-depth discussions on these topics will take place.

Rule Breaking Entrepreneur Summit

Personal Story: Starting My Business

The Importance of Rule Breaking

Rule #1: Availability 24/7

Rule #2: The Client is Always Right

Rule #3: More Hustle Equals More Success

Rule #4: Location Independence

Rule #5: Taking Every Client

Rule #6: Clients Only Want You

Rule Breaking Entrepreneur Summit

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their roles in improving website performance, security, and SEO. Whitney also highlights the additional support and services offered through her Wellness Pro Website System, assuring listeners they can rely on her and her team for comprehensive website management.

Join the Wellness Pro Website System waitlist and be the first to know when the doors are open!

To see the full list of plugins mentioned, go here.

Why WordPress?

Understanding WordPress Plugins

Choosing the Right Themes and Plugins

Best Practices for Plugin Selection

Essential Plugins for Your WordPress Site

Advanced Plugins and Tools

Backup and Security Measures

Conclusion and Program Information

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney dives into why having a waitlist for your new services or courses is essential. She explains the benefits of gauging interest, building buzz, and nurturing potential customers before launching. Whitney shares her personal experience and strategies on effectively setting up and using a waitlist to boost your confidence and ensure a successful launch. Learn about the importance of marketing and selling, how to keep your audience engaged, and practical steps to create and manage a waitlist. Tune in to get inspired and take actionable steps toward your next launch.

• Why You Should Have a Waitlist
• Soft Launching and Gauging Interest
• Building Buzz and Accountability
• Organizing Your Thoughts and Positioning
• Setting Up and Nurturing Your Waitlist
• Launching and Post-Launch Strategies

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, Whitney shares her transformative experience with Remote Year, a program designed for remote workers to travel the world. Over the course of a year, Whitney visited 12 countries while developing her business and forming lifelong friendships. She discusses the pros and cons of the program, offers tips for preparing for such a journey, and reflects on the personal growth she experienced. Whitney also gives practical advice for those considering a similar adventure and how to make the most of your experience.

• What is Remote Year?
• Why I Chose Remote Year
• My Year of Travel: Countries and Experiences
• Preparing for Remote Year
• Pros of Remote Year
• Cons and Challenges of Remote Year
• Is Remote Year Right for You?

Remote Year Referral Code: Use my link when you sign up for a program and you'll get $100 in credit to spend on unique RY experiences. Yes I'll earn a commission too!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, Whitney delves into the art of conducting impactful discovery calls. Drawing from her personal experiences both as a service provider and a customer, she highlights crucial mistakes to avoid. She offers practical advice on optimizing your intake forms, preparing a script or outline, and ensuring the call stays on track. You'll learn about the importance of making clients feel heard and confident in your services, ultimately leading to successful conversion. This episode is packed with actionable tips to help you refine your discovery calls and boost your sales process.

• Understanding Discovery Calls
• Common Mistakes in Discovery Calls
• Real-Life Examples of Discovery Calls
• Optimizing Your Discovery Call Process

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney offers valuable advice for making the most out of live events such as health fairs, conferences, and farmers' markets. The focus is on ensuring a high return on investment by converting booth visitors into leads and eventually customers. Whitney shares her strategies for offering actionable value related to your work, capturing emails efficiently, and following up promptly. Additionally, she shares her methods for networking with referral partners and provides practical tips for making the most of both large and small events.

• The Importance of Live Events
• Maximizing Booth Engagement
• Four Key Strategies for Success
• Follow-Up Strategies
• Networking with Referral Partners

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney shares a comprehensive guide on the often-daunting task of hiring and managing team members. She shares personal experiences from her entrepreneurial journey, emphasizing the importance of having a structured hiring process. Key points covered include writing a detailed job description, applications, screening, video pre-screens, interviews, and onboarding. Whitney also touches on common issues like affordability and scarcity mindset, while providing actionable steps and tools for a repeatable and effective hiring process. The episode is brimming with practical advice to equip you with the confidence to hire effective help for your businesses.

• The Importance of Hiring for Entrepreneurs
• My Journey from Solo Entrepreneur to Team Leader
• Learning from Hiring Mistakes
• Building a Repeatable Hiring Process
• Detailed Hiring Process: From Job Description to Onboarding
• Managing Your Team Post-Hiring
• Tools and Tips for Effective Hiring and Management

Biz Chix Your Next Best Hire Course

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney delves into the importance and strategies of generating multiple revenue streams through your website. She provides an overview of her discussion with dietitian and side-hustle expert Katie Dodd, focusing on methods to effectively sell various revenue streams—both passive and active. She explains the difference between these streams and offers practical tips on how to implement them, ranging from one-to-one services to digital products, group programs, affiliate marketing, and more. Whitney also emphasizes the need for a flexible website that can adapt as your business evolves, ensuring you can balance your time and efforts effectively for greater financial security and income consistency.

• The Power of Multiple Revenue Streams
• Understanding Multiple Revenue Streams
• Active vs. Passive Income Streams
• Why Multiple Revenue Streams Matter
• Examples of Multiple Revenue Streams
• Laying the Foundation for Multiple Revenue Streams
• Building Your Website for Multiple Revenue Streams

Listen to Whitney's Interview on the Dietitian Side Hustle Podcast

Download the Free Service Mapping Guide

Join the Wellness Pro Website System waitlist

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, Whitney shares their personal journey from battling depression and struggling with mental health issues in the past to adopting a full-time travel lifestyle. Following the announcement of the final enrollment window for the Wellness Pro Website System launch in 2024, the she delves into her experiences of traveling the world without a fixed base, discussing the initial fears and adjustments to a life of constant movement. She shares her insights into the practicalities of living as digital nomads, such as dealing with visas, accommodation, healthcare, and finances, while emphasizing the joy and enrichment gained from experiencing diverse cultures and locations. This episode intertwines personal development with practical advice for those interested in embracing a similar lifestyle, encouraging listeners to consider the transformative potential of stepping out of your comfort zones.

• Exploring the Full-Time Travel Lifestyle
• Mental Health Struggles and Global Adventures
• The Logistics of Living a Nomadic Life
• Saving Money While Traveling the World
• Business Operations on the Go
• Reflections on a Life Changed by Travel

Instagram: @‌whitneybateson

1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this bonus episode, Whitney shares exciting news about the opening of the Wellness Pro Website System, designed specifically for health and wellness professionals looking to enhance their online presence and attract more clients. Through testimonials from past students, listeners can learn how the program offers a comprehensive approach to creating websites that not only look great but also function as effective sales systems. The program covers branding, sales strategy, email marketing, copywriting, and technical setup, all while providing ongoing support and coaching to help you succeed.

• Introducing the Wellness Pro Website System
• The Power of a Strategic Website
• Common Website Creation Mistakes
• Unveiling the Wellness Pro Website System
• Comprehensive Program Features
• Student Success Stories: Real Experiences

Register for the FREE Masterclass: The Client-Generating Website Formula!

Instagram: @‌whitneybateson

1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, Whitney dives into the critical decision of whether to DIY or hire a professional designer for your website (or even opt for a unique middle-ground option). With a background in custom website design, Whitney shares insights from her experiences and from observing entrepreneurs who have traversed the DIY route. She delves into the considerations, pros, and cons of each option, highlighting the importance of understanding your ideal customer, brand clarity, and the effectiveness of your website’s copy and layout. You'll learn how to make informed decisions about developing a website that not only looks good but effectively attracts and converts clients, too.

• Exploring DIY Website Options
• The Realities of DIY Website Design
• Considering Tutorials for DIY Website Setup
• The Pros and Cons of Hiring a Designer
• Introducing a Hybrid Approach: The Wellness Pro Website System
• Your Special Invitation to Learn More

Register for the FREE Masterclass: The Client-Generating Website Formula!

Episode 1: How to Pick a Website Platform (and the one I recommend)

Instagram: @‌whitneybateson

1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney dives into her journey from starting her own business in early 2018 focusing on custom websites for nutrition businesses to developing a more impactful approach by offering customizable website templates. She emphasizes the importance of effective website creation that goes beyond aesthetics to include a goal-oriented strategy, strong branding, captivating copy, and a seamless sales process, aimed at converting visitors into clients. Whitney also shares about her Wellness Pro Website System and the upcoming masterclass 'The Client Generating Website Formula', where she'll share her blueprint for setting up websites as automated sales systems, utilizing real-world examples tailored for health and wellness businesses.

• The Evolution of Website Creation Strategy
• Introducing the Wellness Pro Website System
• The Three Pillars of a Successful Website
• The Comprehensive Website Creation Process
• Integrating a Seamless Sales Process
• Mastering SEO and Client Attraction
• Your Special Invitation to the Masterclass

Register for the FREE Masterclass: The Client-Generating Website Formula!

Episode 1: How to Pick a Website Platform (and the one I recommend)

Episode 3: Why You Should Focus on Building an Email List (and how to start)

Instagram: @‌whitneybateson

1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney interviews Holly Larson, a registered dietitian and the founder of the Dietitian Money Conference. The conversation revolves around empowering dietitians and nutrition professionals to advocate for better salaries and compensation. Holly shares her journey, the importance of negotiating, and how the Dietitian Money Conference aims to educate and empower attendees. The episode emphasizes transparency, collaboration, and the need for ongoing learning in money management and negotiation skills. Key topics include the history of dietitians' compensation, the importance of advocating for fair rates, and the diverse lineup of sessions at the upcoming conference.

Connect with Holly here:

https://dietitianmoneyconference.com/

https://www.instagram.com/dietitianmoneyconference/

https://www.instagram.com/hollylarsonwrites/

Resources Mentioned

Register for the Dietitian Money Conference: https://dietitianmoneyconference.com/?affiliate=whitneybateson

Register for the Let's Talk About Money masterclass, 09/04/2024: https://dietitianmoneyconference.com/masterclass/?affiliate=whitneybateson

Diving into Money and Dietitian Salaries

Challenges and Solutions in Negotiation

The Importance of Advocacy and Transparency

Details About the Dietitian Money Conference

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney welcomes Tarrah Westercamp as her first guest to discuss Tara's journey in growing her business within the school nutrition space. Tarrah, a registered dietitian with over a decade of experience in child nutrition, shares her transformative experience with the Wellness Pro Website System. Initially facing challenges in defining her business direction and gaining visibility, Tara shares how the program helped her gain clarity on her business model, fine-tune her services towards food allergy management, and ultimately attract more high-value clients and opportunities to scale her business.

Connect with Tarrah:

Website: westercampconsulting.com

Tarrah's Instagram

Tarrah's LinkedIn

Tarrah's Facebook

• Tara's Journey: From School Nutrition to Business Success
• Strategic Website Revamp: Learning to Market and Sell
• Crafting the Perfect Message: The Importance of Language and Empathy
• Navigating the Challenges of Providing Advice Outside Personal Experience
• The Power of Listening in Building Customer Relationships
• Leveraging the Wellness Pro Website System for Business Growth

1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Instagram: @‌whitneybateson

Website: WhitneyBateson.com

Hosted on Acast. See acast.com/privacy for more information.

While many entrepreneurs question the necessity and timing of creating a website, a detailed site serves as a multi-functional tool, acting as an around-the-clock salesperson, and enabling business growth beyond your social media presence. Whitney shares why a website is not just an option but a foundational element for establishing credibility, particularly in the health industry, and for supporting various income streams effectively. You'll also learn about the Wellness Pro Website System, our program designed to help wellness professionals create and manage their own WordPress sites, covering everything from technical setup to content strategy, ultimately underlining that a well-crafted website is crucial for any wellness pro aiming to scale and diversify their revenue streams.

• Do You Really Need a Website? Unpacking the Essentials
• The Power of a Proper Website: Beyond Basic Online Presence
• Turning Your Website into a Sales Machine
• Why Your Website is Your Best Marketing Asset
• Leveraging Your Website for Multiple Income Streams
• How Our Wellness Pro Website System Can Transform Your Business

Join the Waitlist for The Wellness Pro Website System

Episode 1: How to Pick a Website Platform (and the one I recommend)

Episode 3: Why You Should Focus on Building an Email List (and how to start)

Instagram: @‌whitneybateson

Website: WhitneyBateson.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney shares her top software tools that save time and increase profitability for business owners. She discusses how to decide if a software investment is worthwhile, including evaluating its time-saving potential and ability to generate sales. Along the way, you'll learn how to consider your unique business needs and how to use Whitney's handy decision-making process to determine if you should add new software into your operations.

• Evaluating Software: Time and Money Savers
• Software Recommendations: Schedulers and CRMs
• Accounting and Forecasting Tools for Financial Clarity
• Automating Tasks with Zapier and Other Tools
• Social Media and Project Management Software
• Design and Time Tracking Tools for Efficiency

Instagram: @‌whitneybateson

Website: WhitneyBateson.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast, you'll be guided through the process of creating or improving a lead magnet to effectively grow their business email list. Whitney emphasizes the significance of email lists for business growth and discusses the differences between an ineffective newsletter opt-in and a valuable lead magnet. She outlines a three-step process for developing a compelling lead magnet: selecting an engaging topic related to your business, creating actionable content, and adding finishing touches for a polished presentation. This episode will help you create lead magnets that not only attract but also retain and nurture more potential customers.

• Unlocking the Power of Lead Magnets
• Why Your Email List Matters
• Crafting an Irresistible Lead Magnet: A Step-by-Step Guide
• Choosing the Right Topic for Your Lead Magnet
• Creating Content That Converts
• The Finishing Touches: Making Your Lead Magnet Shine
•  Promoting Your Lead Magnet

>> Listen on Apple Podcasts

>> Listen on Spotify

Free Guide: 7 High Converting Lead Magnets to Grow Your Email List & Get New Clients!

Instagram: @‌whitneybateson

Website: WhitneyBateson.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney discusses the significance of building and nurturing an email list as a key marketing strategy for business growth. She explains how an email list serves as a pool of potential leads interested in your offerings and outlines how it can improve consistency and scalability in your business. You'll learn about the importance of engaging with your email list through valuable content and strategic calls to action, along with what platforms Whitney recommends using for email marketing and attracting subscribers for long-term success.

• Understanding Your Email List: The Ultimate Business Asset
• The Importance of Consistency and Engagement in Email Marketing
• Leveraging Your Email List for Business Growth and Scalability
• Quality Over Quantity: Building a Strong Email List
• Nurturing Your Email List and Keeping Subscribers Engaged
• Getting Started with Building and Growing Your Email List
• The Essential Steps to Email Marketing Success

Free Guide: 7 High Converting Lead Magnets to Grow Your Email List & Get New Clients!

Instagram: @‌whitneybateson

Website: WhitneyBateson.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney discusses the importance of selecting the right color palette for DIY branding. She emphasizes how crucial brand appearance is for looking professional and trustworthy to customers and discusses not only the necessity of choosing a cohesive set of colors, but also common mistakes people make when choosing a palette. The episode provides a detailed guide on finding inspiration for your color palette, using tools like Pinterest and Coolors.co, and implementing these colors across various brand materials. Throughout, Whitney offers practical advice for ensuring your brand's visual identity resonates with its personality and stands the test of time.

• The Importance of Brand Positioning
• Common Mistakes in Choosing Color Palettes
• Using Pinterest for Color Palette Inspiration
• Understanding Different Types of Colors
• Refining Your Color Palette with Coolors
• Testing Your Color Palette in Canva

The Free Business Branding Workbook for Wellness Pros

The $100k Brand Formula

Coolors.co

Instagram: @‌whitneybateson

Website: whitneybateson.com

Hosted on Acast. See acast.com/privacy for more information.

In the first episode of The Growth Show, Whitney tackles a common question regarding website platforms, emphasizing the importance of having a strategic website for business growth. She explains that websites are crucial for automating processes, attracting traffic, and engaging potential clients, even in an era dominated by social media. Whitney discusses various website platforms such as Squarespace, Wix, WordPress (both .org and .com), ShowIt, and Weebly, highlighting their functionalities, limitations, and impact on factors like SEO and customization. Plus, you’ll learn which website platform is her favorite due to its flexibility, ownership benefits, and scalability

• The Importance of a Website for Business Growth
• The Role of a Website in Automating Business Processes
• Strategic Considerations When Building a Website
• Understanding Website Platforms
• The Limitations of Certain Website Platforms
• The Importance of Choosing the Right Website Platform
• Comparing Different Website Platforms
• The Benefits of WordPress.org

Instagram: @‌whitneybateson

Website: whitneybateson.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, Katie Dodd, a dietitian and successful entrepreneur, shares her journey into the world of blogging and how she turned it into a lucrative passive income stream. Katie breaks down the key steps to starting and growing a blog, from finding your niche to mastering SEO and creating multiple income streams. She also highlights common challenges bloggers face and how to overcome them. Whether you’re new to blogging or looking to monetize your existing blog, Katie’s insights offer valuable guidance to help you succeed. Don't miss her tips and the details of her upcoming 3-Day Blog Biz Challenge!

Connect with Katie here:

https://www.instagram.com/thekatiedodd/

https://www.facebook.com/groups/dietitiansidehustle/

https://dietitiansidehustle.com/

Resources Mentioned

Join Katie's 3-Day Blog Biz Challenge, 09/03/24-09/05/24: https://katiedodd.com/blog-biz/?ref=whitney56

Purchase BAP-Platinum, Doors Open 09/05/24-09/09/24: https://bloggingacceleratorprogram.com/platinum/?ref=whitney56

Katie's Journey into Blogging

How Blogging Generates Passive Income

Three Steps to Start a Blog Business

Katie’s Blogging Income Growth Journey

Invitation to Katie's 3-Day Blog Challenge

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, Whitney Bateson talks with Courtney O'Neill, a registered dietitian and former student of the Wellness Pro Website System. They explore building a niche business and website, attracting clients without social media, and overcoming 'comparisonitis.' Courtney shares her journey from rural chronic disease management to her own business in diabetes care, prenatal nutrition, and food security. She discusses using online directories for client acquisition and balancing professional and personal life with three young children. Whitney emphasizes mindset, continuous evaluation, and realistic goals. Tune in for an inspiring discussion on entrepreneurship, balance, and finding joy in your work.

Connect with Courtney here:

Instagram: https://www.instagram.com/stonehousenutrition/

Linked In: https://www.linkedin.com/in/courtneyoneill/

Website: https://www.stonehousenutrition.com/

Resources Mentioned

Register for the upcoming masterclass: whitneybateson.com/formula

Join The Wellness Pro Website System waitlist: http://wellnessprowebsite.com/

Courtney's Journey into Dietetics & Starting and Evolving a Business

Website Development, Strategy & Navigating Social Media

Networking, Community Engagement & The Niche Dilemma

Balancing Multiple Niches & Effective Marketing Strategies

Evaluating Business Efforts

Balancing Entrepreneurship and Family Life

Avoiding Burnout

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode, Whitney Bateson interviews Haley Shroth, a past student of The Wellness Pro Website System. Haley shares her inspiring journey as a trauma-informed functional medicine dietitian and holistic mental wellness coach. Learn how her website has become the cornerstone of her business, helping her grow and market her services without relying on social media. Discover Haley’s strategies for updating her website, attracting clients, and her approach to collaboration. This episode also offers insights into the importance of emotional and mental readiness in entrepreneurship and the value of having a supportive community. Don’t miss valuable tips on making your website work for you and details about an upcoming free class on building client-generating websites.

Connect with Haley here:

https://thefulfilledfork.com/practitioners/

Instagram @thefulfilledfork

YouTube @thefulfilledfork

LinkedIn @haleyschroth

Resources Mentioned

Register for the upcoming masterclass: whitneybateson.com/formula

Join The Wellness Pro Website System waitlist: http://wellnessprowebsite.com/

Meet Haley Shroth: Background and Journey

Haley's Path to Mental Health Nutrition

Building The Fulfilled Fork: Challenges and Growth

The Role of the Website in Business Success

Marketing Without Social Media

Collaboration and Networking

Transitioning to Full-Time Entrepreneurship

Final Thoughts and Advice

The Wellness Pro Website System

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the essential steps for building a successful website. We'll cover why having a website is crucial in today's digital world and walk you through what you need to do before you start. We talk about identifying your ideal customer, defining your services, and picking the right platform, with a focus on WordPress. Plus, we introduce our upcoming class, 'The Client Generating Website Formula,' and share how you can sign up. Whether you're new to this or looking to improve your current strategies, this episode is packed with valuable tips and advice for creating a website that gets results.

Be the first to know when registration opens for the masterclass! Sign up here: https://whitneybateson.ck.page/podcast-news

• Why You Need a Website
• Preparing to Build Your Website
• Deciding on Your Ideal Customer
• Defining Your Services
• Choosing the Right Platform
• Final Thoughts and Next Steps

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Show, Whitney discusses the crucial topic of niching for business success. Whitney acknowledges the challenge many business owners face when choosing a niche, especially if they have multiple interests. The episode covers defining a niche before creating a website and the benefits of targeted marketing, standing out in a crowded market, and enhancing customer engagement. Whitney also offers practical steps to pick a niche, including self-reflection, market research, and testing different ideas. She discusses handling multiple niches and provides examples from various sectors, such as health and wellness. This episode is a must-listen for anyone looking to solidify their business focus and create a compelling online presence.

Join the waitlist: wellnessprowebsite.com

• The Importance of Niching
• Defining Your Niche
• Benefits of Having a Niche
• Shampoo Example: The Power of Specificity
• Example Niches in Health and Wellness
• Steps to Clarify Your Niche
• Combining Multiple Niches
• Final Thoughts and The Wellness Pro Website System

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Connect with Whitney Bateson: Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney breaks down the essential steps for setting up a professional email using your domain name, a vital component for credibility and email marketing. She explains why free email services like Gmail and Yahoo are not suitable for business, and the importance of a domain-based email for compliance with platforms like MailChimp and ConvertKit. Whitney also walks you through the process of purchasing a domain and setting up Google Workspace, emphasizing the long-term benefits of using reputable platforms. Listen in to learn how to streamline your business operations, maintain security, and set the right foundation for growth.

• Understanding Professional Email and Its Benefits
• Choosing and Purchasing Your Domain
• Setting Up Google Workspace for Professional Email
• Avoiding Free Email Pitfalls
• Connecting Your Email to Your Domain
• Final Tips and Next Steps
• Creating Your Professional Website

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney dives into the crucial topic of selecting the right fonts for your website. Whitney explains why the font choices on your site are different from those for your overall brand and provides practical advice on how to ensure your fonts are on-brand, legible, and consistent. She covers common mistakes such as using too many fonts, inconsistency, and illegibility, and offers guidelines for choosing serif, sans-serif, and script fonts. Additionally, Whitney discusses the importance of having a style guide and testing your fonts across different devices and browsers to maintain a cohesive brand identity.

• Introduction to Font Selection
• Common Font Mistakes on Websites
• Considerations for Website Fonts
• Choosing the Right Fonts for Your Brand
• Practical Tips for Font Pairing

Want new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!

Instagram: @‌whitneybateson

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Hosted on Acast. See acast.com/privacy for more information.