The Growth DOJO – Details, episodes & analysis

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The Growth DOJO

Luke Costley-White

Business

Frequency: 1 episode/18d. Total Eps: 3

Welcome to The Growth DOJO - the podcast for marketers who think differently. Hosted by Luke Costley-White, this show is your training ground for unconventional marketing tactics, honest agency conversations, and the real career journeys of top CMOs. If you're tired of the same recycled growth advice and want strategies that actually move the needle, this is your podcast. What You'll Learn: - Hidden marketing channels with massive ROI that most marketers overlook - How agencies and consultants are adapting to AI and the changing marketing landscape - The unfiltered career paths of CMOs

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Apple Podcasts

🇬🇧 Great Britain - marketing
16/03/2026
#80
🇬🇧 Great Britain - marketing
21/02/2026
#85
🇬🇧 Great Britain - marketing
12/02/2026
#85

Spotify

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Score global : 43%

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Why 12% Agency Pricing Is "Piracy" & Running an Agency You Actually Enjoy with Tom Downer

Monday, February 2, 2026 • Duration 45:02

Tom Downer spent 13 years running paid social at Wise, Zipcar, and Fab.com before founding Elements, a growth agency built differently. After working with agencies that "sucked," he rebuilt the model from scratch.

In this episode, Tom shares:

• Why 12% of ad spend pricing is "piracy" and what to do instead (fixed pricing vs. profit share models)
• The 70/30 framework: Measuring agency success by enjoyment, not just revenue
• How to screen for clients who'll trust you vs. micromanage you (red flags to watch for)
• Why async reporting beats weekly status calls (Loom + written reports structure)
• The controversial take: Why most startups shouldn't invest in brand marketing too early
• When to flip the switch on brand investment (conversion rates, repeat rates, economics)
• Building internal AI tools (Quantax & Kima) instead of just using third-party platforms
• The cost of saying "yes" to toxic clients and why revenue isn't worth it
• Hiring apprentices with zero marketing experience (no degree required)

Key quotes:
"There's zero value in me sitting on that call every week just talking through numbers. I could have looked at that. Why? That's what I want to hear."

"If your product makes sense and is sellable, there's gonna be enough people immediately in market. If you can't start selling immediately, there's a problem with the product."

"Year one was 70% enjoyment, 30% grinding. This year I'm aiming for 80/20. Most agencies measure success in revenue. I measure it in whether I actually want to do this work."

Perfect for: Agency founders, consultants, startup marketers, performance marketers, anyone running a service business

Tom Downer founded Elements after realizing traditional agencies were too layered, too crappy, and didn't focus on what actually matters (contribution margin, not just CPA). Elements acts as an extension of client teams, focusing on growth holistically—not just media buying.

Connect with Tom: linkedin.com/in/tom-downer

Hosted by Luke Costley-White, Growth Marketing Lead at DOJO AI.

Topics: agency pricing models, percentage of ad spend, fixed pricing, profit sharing, client selection, toxic clients, async reporting, brand marketing timing, startup marketing strategy, performance marketing, paid social, Meta advertising, AI tools for agencies, agency operations, challenger brands, growth marketing

#AgencyLife #MarketingAgency #StartupMarketing #PerformanceMarketing #AgencyPricing #BrandMarketing #PaidSocial #GrowthMarketing

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Personal Branding: How to Systematize LinkedIn | Maria Ledentsova

Season 1 · Episode 2

Monday, February 16, 2026 • Duration 34:32

Maria Ledentsova started posting on LinkedIn with just 700 followers while job hunting. She landed a role at Magier because the founder saw her "desire to learn" through her content. But she didn't stop there—she turned personal branding into a lead generation machine, building systems that drove thousands of company leads while growing her own audience to 17K+.

Now she's independent, coaching B2B marketers on personal branding. But here's what makes her different: she's publicly anti-ghostwriting, believes most companies are "really, really bad" at personal branding, and thinks quality content matters more than posting every day.

In this episode, we unpack Maria's employee activation playbook for LinkedIn, how to get started on LinkedIn, and how community building and personal branding work hand-in-hand.

🎯 WHAT YOU'LL LEARN:

• The Employee Activation Framework: How to get your entire team posting on LinkedIn (educate, motivate, support)

• Why Maria has turned down dozens of ghostwriting offers—and why you should avoid ghostwriters

• How one lead magnet post grew an account by 1,000 followers in a day

• The 30-minute weekly reflection practice that generates infinite LinkedIn content ideas

• Why company pages aren't worthless—they're just not content engines

• The LinkedIn Feed Exercise: Scroll and count personal posts vs. company posts (15:1 ratio)

• How to start on LinkedIn from absolute zero: 3 actionable steps (connect, create, reflect)

• Why building trust online is the best B2B lead gen strategy

• How Maria built a 200+ person solopreneur community in Berlin

💎 KEY QUOTES:

"Personal brands should be genuinely personal. It's in the name."

Stop Posting Every Day & Why Brand Control Is Killing Your Social Media with Mirco Gluch

Season 1 · Episode 3

Tuesday, March 10, 2026 • Duration 41:58

Mirco Gluch has spent 12 years building Instagram and organic social strategies for brands that couldn't be more different — UV gel nail strips, children's bicycles, SaaS tools. Every single channel performs. The secret isn't budget or follower count. It's that he starts where almost every brand skips: actually talking to followers.

His take: most brands stand in their own way — posting every day out of obligation, running everything through brand police, and wondering why nothing lands. In this episode, we dig into his design thinking approach to social strategy, why 2–3 epic posts a week beat seven mediocre ones, how full-funnel Instagram actually works, and why the content that crushes on Instagram almost always tanks on TikTok.

🎯 WHAT YOU'LL LEARN:
• The 3-phase design thinking framework: Follower Understanding → Creative Exploration → Execution Playbook
• What a "Unique Following Proposition" is — and why it matters more than your content calendar
• The quality vs. quantity debate: why 2–3 posts a week is now the smarter move
• Why Instagram content tanks on TikTok — and how to build a platform-native strategy for both
• How to build a full-funnel Instagram strategy using the Manco Nails case study (37K Facebook community → Instagram revenue)
• Why ClickUp never shows their product on social — and why it works brilliantly for B2B
• Where AI belongs in your social workflow — and where it's getting brands destroyed

💎 KEY QUOTES:
"Why would followers even follow a brand like you? Why don't they just follow entertaining influencers or celebrities instead?"
"Why would you sacrifice on quality just to increase your quantity? Create content your team is actually proud of."
"You don't get into your customer's wallets with social media. You get into their hearts and their minds first. Then the wallets follow."

👤 ABOUT MIRCO GLUCH:
Mirco is the founder of Piggyback, a social media agency building organic strategies across wildly different industries. With 12 years in social and a design thinking background, he field-tests every strategy before calling it one. He also created the AI for Social Media online course.

The Growth DOJO – Details, episodes & analysis

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The Growth DOJO – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Other6

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RSS feed quality and score

Publication history

Latest published episodes

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Apple Podcasts

Spotify

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Other6

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