The Ground Game Podcast – Details, episodes & analysis

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The Ground Game Podcast

Justin Piche and Clay Hepler

Business

Frequency: 1 episode/7d. Total Eps: 38

Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

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https://clayhepler.io/deal-funding/?utm_source=podcast&amp
77 shares
https://clayhepler.io/private-coaching-with-clay/?utm_source=podcast&amp
76 shares
https://thegroundgame.io/
43 shares

https://www.youtube.com/@Groundgamepodcast
42 shares
https://www.youtube.com/@Scouting4Land
38 shares

https://www.facebook.com/groundgamepodcast/
41 shares
https://www.facebook.com/jrpiche
38 shares

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Score global : 68%

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Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story

Season 1 · Episode 38

Tuesday, June 17, 2025 • Duration 51:13

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piché dive into

Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story.

Justin shares his incredible journey from serving as a submarine officer in the Navy to becoming a successful CEO in the land investing space, highlighting the lessons learned and the values that guide his business.

Key Highlights

Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement surrounding Justin's recent business milestones. They reflect on the balance between family life and the demands of entrepreneurship.

Transitioning Careers:
The hosts delve into Justin's unique transition from military service to real estate. He shares insights on how his experiences in the Navy shaped his leadership style and prepared him for the challenges of running a land investing business.

Faith and Values:
Justin discusses the role of faith in his life and how it influences his business decisions. He emphasizes the importance of integrity and ethical practices in real estate, providing a foundation for long-term success.

Strategic Financial Planning:
The episode highlights the significance of strategic financial planning in land investing. Clay and Justin share their approaches to managing cash flow and ensuring that profits are effectively allocated to support growth.

Key Performance Indicators (KPIs):
Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.

Creating Value:
Justin shares his passion for creating value in real estate, explaining how thoughtful land development can lead to economic growth and community improvement. He encourages listeners to think creatively about their investments.

Tune in for an inspiring conversation filled with

Learn about Justin’s 1:1 Coaching

Apply for private coaching with clay

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Episode 37: Profit First, Freedom Second; A Wealth Plan for Land Investors

Season 1 · Episode 37

Tuesday, June 10, 2025 • Duration 01:12:27

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche dive into Profit First, Freedom Second: A Wealth Plan for Land Investors. They share personal experiences and insights on navigating the complexities of land investing, emphasizing the importance of strategic financial planning and enjoying the fruits of your labor.

Key Highlights

Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement of nearing completion on Clay's home construction project. They reflect on the mental space that home renovations occupy and the challenges of managing finances during this time.

Understanding Profit Allocation:
The hosts delve into the importance of paying yourself first and how to effectively allocate profits from your business. They share their strategies for managing cash flow, discussing the stress of construction draws and the need for proper financial planning to avoid pitfalls.

Key Performance Indicators (KPIs):

Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.

The Importance of Strategic Thinking:

The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate challenges while still enjoying personal freedom.

Flexibility in Funding:
They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and building trust with investors to ensure financial stability and growth.

Building a Consistent Business: Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.

Episode 36: Landmines & KPIs, How to Stay Profitable in a Tough Land Market

Season 1 · Episode 34

Tuesday, June 3, 2025 • Duration 51:32

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche dive into Landmines & KPIs, How to Stay Profitable in a Tough Land Market. They share personal experiences and insights on navigating challenges in the land investing sector, emphasizing the importance of strategic thinking and resilience.

Key Highlights

Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, sharing their recent adventures, including golf trips and family celebrations. They discuss the joys of spending time with loved ones and the fun dynamics of their group chat.

Understanding Landmines:
The hosts delve into the common pitfalls in land investing, explaining how to identify and avoid potential deal-breakers. They share their strategies for navigating tricky regulations and the importance of thorough due diligence.

The Importance of Strategic Thinking:
The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate a challenging market.

Building a Consistent Business:
Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.

Episode 35: Deep Dive Listener Q&A: Dispositions, Funding, and Crushing Inertia

Season 1 · Episode 35

Tuesday, May 27, 2025 • Duration 38:22

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche dive into a Deep Dive Listener Q&A focused on dispositions, funding, and overcoming inertia in the real estate and land investing sectors. They share personal experiences and insights on navigating challenges, emphasizing the importance of strategic thinking and resilience.

Key Highlights

Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, sharing their recent experiences and the fun dynamics of their group chat. They discuss their upcoming travel plans and the joys of family time at the lake.

Understanding Dispositions:
The hosts delve into the dispositions process, explaining how to validate and sell properties quickly. They share their strategies for working with brokers and the importance of owner financing in expanding the buyer pool.

Overcoming Inertia:
Clay and Justin address the challenges of managing resources and maintaining momentum in your business. They discuss how to keep morale high and the significance of clarity in overcoming feelings of stagnation.

Flexibility in Funding:
They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and the importance of building trust with investors.

Building a Consistent Business:
Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation.

Leadership and Team Empowerment: The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a positive work environment and reduce turnover.This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of real estate investing and avoid common pitfalls.

Episode 34: Why You’re Going to Go Out of Business

Season 1 · Episode 34

Tuesday, May 20, 2025 • Duration 42:53

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche discuss the critical factors that can lead to business failure in the real estate and land investing sectors. They share personal experiences and insights on navigating challenges, emphasizing the importance of strategic thinking and resilience.

Key Highlights

Personal Updates:
Clay shares his recent experience at a development meeting that didn’t go well, highlighting the difficulties of navigating local zoning regulations. Justin reflects on his own challenges with deals that didn’t pan out, underscoring the importance of learning from setbacks.

Understanding Bottlenecks:
The hosts delve into the significance of identifying and addressing bottlenecks in business operations. Clay recounts his struggles with unsuccessful mail campaigns, illustrating the need to focus on core issues to drive meaningful results.

The Power of Strategic Thinking:
Clay and Justin emphasize the importance of strategic thinking in land investing. They discuss how Clay shifted his focus from flipping houses to land, detailing the mindset changes that contributed to his success.

Hiring for Success:
They explore the common mistake of hiring based solely on cost rather than potential impact. Clay shares his experience of hiring skilled team members, stressing the value of investing in talent that can drive business growth.

Flexibility in Business:
The episode covers the importance of having flexibility in your business model. Justin discusses how relying solely on double closes can create challenges during market fluctuations, emphasizing the need for diverse transaction strategies.

Building a Consistent Business:
Clay and Justin stress the need to build a business focused on consistency and volume rather than one-off deals. They share insights on how perseverance and strategic decisions can create a sustainable operation.

Leadership and Team Empowerment: The hosts discuss the importance of strong leadership skills and empowering employees to solve core problems. They highlight how effective leadership can reduce turnover and foster a positive work environment.

Episode 33: Forged by Fire, Clay Hepler’s No-Excuse Journey to 7 Figures in Land

Season 1 · Episode 33

Wednesday, May 14, 2025 • Duration 43:50

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche dive into Clay's inspiring journey in land investing, discussing the challenges he faced and the lessons learned along the way. They explore the mindset shifts necessary to overcome adversity and achieve success in the real estate business.

Key Highlights

Personal Updates:
Clay shares his experiences juggling family responsibilities while navigating the ups and downs of his business journey. Justin reflects on a recent birthday celebration and the importance of maintaining a work-life balance amidst the hustle.

Understanding Bottlenecks:
The hosts delve into the significance of identifying and addressing bottlenecks in your business. Clay recounts his early struggles with sending out 15,000 mailers without securing a deal, emphasizing the need to focus on core problems to drive meaningful outcomes.

The Power of Strategic Thinking:
Clay and Justin highlight the importance of thinking strategically about land investing. They discuss how Clay transitioned from flipping houses to focusing on land, illustrating the mindset shifts that led to his eventual success.

Hiring for Success:
They explore the common mistake of hiring based solely on cost rather than potential output. Clay shares his experience of hiring a lead manager and a texter to help scale his business, stressing the value of investing in skilled team members.

Funding and Leverage:
The episode covers the importance of utilizing funding options and leveraging other people's money to expand investment capabilities. Clay discusses how he used a HELOC to finance his first successful deal after a challenging start.

Building a Consistent Business:
Clay and Justin emphasize the need to build a business focused on volume and consistency rather than relying on one-off deals. They share insights on how Clay's perseverance and strategic decisions helped him create a sustainable operation.

Episode 32: Transforming Your Land Investment Strategy for Success

Season 1 · Episode 32

Tuesday, May 6, 2025 • Duration 59:34

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche discuss the common pitfalls that keep land investors from achieving financial success and share strategies to elevate your investing game. They explore the mindset shifts and tactical approaches necessary to transition from a hustler to a true operator in the land investing business.

Key Highlights

Personal Updates:
Clay shares his experiences juggling family responsibilities while contemplating new business strategies. Justin reflects on a recent birthday celebration and the importance of balancing work and personal life.

Understanding Bottlenecks:
The hosts delve into the significance of identifying and addressing bottlenecks in your business. They emphasize the need to focus resources on core problems to drive meaningful outcomes and accelerate growth.

The Power of Strategic Thinking:
Clay and Justin highlight the importance of thinking bigger and more strategically. They discuss how to allocate resources effectively and prioritize initiatives that can lead to significant returns.

Hiring for Success:
They explore the common mistake of hiring based solely on cost rather than potential output. The hosts stress the value of investing in skilled team members who can drive results and help scale the business.

Funding and Leverage:
The episode covers the importance of utilizing funding options and leveraging other people's money to expand your investment capabilities. They discuss how to navigate funding challenges and the benefits of strategic partnerships.

Building a Consistent Business:
Clay and Justin emphasize the need to build a business focused on volume and consistency rather than relying on one-off deals. They share insights on how to create a sustainable operation that can weather market fluctuations.

This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you break free from the cycle of struggle in land investing. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to transform their land investment strategy for success.

Episode 31: The Backbone to 10x Your Land Business

Season 1 · Episode 31

Tuesday, April 29, 2025 • Duration 44:57

🎙️ Welcome Back to The Ground Game Podcast! 🎙️
In this episode, hosts Justin Piche and Clay Hepler explore the critical importance of project management in scaling your land investment business. They share insights on how effective project management can serve as the foundation for significant growth.

Key Highlights

Personal Updates:
Clay begins the episode by sharing his recent family gatherings and the joy of hosting, highlighting the importance of relationships in business. Justin discusses his latest project involving an electric bike, setting a lighthearted tone for the conversation.
Understanding Project Management Needs:
The hosts discuss the signs that indicate it's time to enhance your project management approach. They explore the challenges investors face when juggling multiple projects and the necessity of effective coordination.
Transformative Power of Project Management:
Justin and Clay emphasize how strong project management practices can revolutionize your operations. They share personal stories illustrating how these strategies have enabled them to focus on growth and strategic initiatives.
Creating a Culture of Ownership:
They highlight the significance of fostering a culture of accountability within your team. The hosts discuss how empowering team members can lead to better decision-making and improved project outcomes.
Utilizing Project Management Tools:
The conversation shifts to the tools and software that can enhance project management efficiency. Justin and Clay explain how leveraging technology can streamline processes and improve communication.
Long-Term Planning for Success:
The hosts encourage listeners to think beyond immediate project needs and consider the long-term implications of their management strategies. They discuss how effective project management can lay the groundwork for future success and scalability.
This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you master project management in the land investing space. Whether you're an experienced investor or just starting out, this conversation is essential for anyone looking to build a successful team and scale their business.

Episode 30: Why Operations Support is Essential for Growth

Season 1 · Episode 30

Wednesday, April 23, 2025 • Duration 51:18

🎙️ Welcome Back to The Ground Game Podcast! 🎙️
Episode 30: Why Operations Support is Essential for Growth

In this episode, hosts Justin Piche and Clay Hepler explore the critical role of hiring the right operations personnel to scale your land investment business. They share their insights on how strategic hires can transform your operations and drive growth.

Key Highlights

Personal Updates:
Clay kicks off the episode by reflecting on his recent experiences with team-building activities, emphasizing the importance of camaraderie in business. Justin shares his journey of exploring new investment opportunities, setting a relatable tone for the discussion.
Recognizing the Need for Operations Support:
The hosts delve into the signs that indicate it's time to bring in an operations manager. They discuss common mental barriers investors face, such as imposter syndrome and financial concerns, that can delay these crucial hires.
The Impact of High-Level Hires:
Justin and Clay highlight the transformative effect of bringing in skilled operations personnel. They share personal anecdotes about how these hires have changed their businesses, allowing them to focus on growth and strategic initiatives.
Building a Strong Team Culture:
They emphasize the importance of fostering a culture of ownership and accountability within your team. The hosts discuss how empowering employees can lead to better decision-making and improved business outcomes.
Data-Driven Hiring Decisions:
The conversation shifts to the role of data in the hiring process. Justin and Clay explain how analyzing performance metrics can help identify the right candidates and ensure alignment with business goals.
Long-Term Vision and Growth:
The hosts encourage listeners to think beyond immediate needs and consider the long-term implications of their hiring decisions. They discuss how strategic hires can set the stage for future success and scalability.
This episode is filled with practical advice, personal stories, and actionable insights that can help you navigate the complexities of hiring in the land investing space. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to build a successful team and scale their business.

Episode 29: Our Craziest Deal Stories

Season 1 · Episode 29

Wednesday, April 16, 2025 • Duration 52:39

🎙️ Welcome Back to The Ground Game Podcast! 🎙️

Episode 29: Our Craziest Deal Stories

In this episode, hosts Justin Piche and Clay Hepler dive into the fundamentals of land market selection, sharing their strategies and insights on how to choose the right markets for investment. They discuss the importance of understanding market dynamics and the factors that influence successful land deals.

Key Highlights

Personal Updates:
Clay kicks off the episode by sharing his recent Smashcake party, where he hosted 26 guests, and reflects on the fun of family gatherings. Justin shares his experiences exploring a property under contract in Durango, Colorado, setting a relatable tone for the conversation.

Understanding Market Dynamics:
The hosts delve into the evolving landscape of land investing, discussing how market fluctuations and competition can impact deal flow. They emphasize the importance of focusing on core business operations while evaluating new market opportunities.

The Importance of Professionalism:
Justin and Clay highlight the necessity of a professional approach in land investing, stressing the significance of having robust systems and processes in place to achieve consistent results, especially when entering new markets.

Data-Driven Decision Making:
They discuss the critical role of data in empowering investors, explaining how access to information can influence pricing and negotiation strategies, ultimately leading to more successful deals.

Building Relationships:
The hosts share insights on the value of networking within the industry, emphasizing how strong relationships can open doors to new opportunities and collaborative ventures, reinforcing the importance of community in land investing.

Value-Add Opportunities:
Justin and Clay explore the importance of identifying and creating value in land deals, encouraging listeners to think beyond simple flips and consider long-term strategies for growth.

The Ground Game Podcast – Details, episodes & analysis

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The Ground Game Podcast – Details, episodes & analysis

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