The Great Indian Marketing Show – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Great Indian Marketing Show

Aadil Bandukwala & Kaushik Satish

Business

Frequency: 1 episode/58d. Total Eps: 26

With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

Read moreCollapse

Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

No links shared by this podcast

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 48%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Decoding the New-Age Marketing Mix with Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi

Season 3 · Episode 7

Wednesday, November 20, 2024 • Duration 39:35

In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions.

From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity.

Key Takeaways:

1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadership and strategy.

2. Cracking Brand Engagement: How Glance is helping advertisers leverage the lock screen to transform the way brands engage with their target audiences, while using local insights to drive campaigns that truly resonate.

3. Career Advice That Hits Home: Embrace the unknown, take risks, and be open to unlearning what you think you know—a mindset that fuels success in the ever-evolving world of ad tech.

This episode is packed with insights, strategies, and inspiration. Whether you’re navigating the complexities of digital marketing or exploring innovative B2B advertising avenues, Vasuta’s approach to balancing tech, creativity, and consumer-first thinking will leave you with actionable takeaways to elevate your game.

Read moreCollapse

Soaring Beyond the Skies: Inside Akasa Air's Customer-First Revolution with Co-Founder, CMO & CXO, Belson Coutinho

Season 3 · Episode 6

Friday, October 18, 2024 • Duration 46:01

In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up.

Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech.

Key Takeaways:

Elevating customer experience: From personalized service to tech-powered comfort.
Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet!
Tech & AI-driven operations: The future of flying is here.
Sustainability & inclusivity: Not just buzzwords, but a core ethos.

Get ready for a behind-the-scenes look at how Akasa Air is setting new benchmarks in aviation, with a bold, customer-first mindset. Don’t miss out!

Read moreCollapse

Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

Season 3 · Episode 5

Monday, September 9, 2024 • Duration 49:29

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮

Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟

🔑 Key Highlights:

🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.

💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience.

👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture.

🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.

Read moreCollapse

The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

Season 3 · Episode 4

Sunday, September 1, 2024 • Duration 36:34

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

Read moreCollapse

Everything from Ads to SAAS, with CMO @ Kyndryl, Debur S Balamurali!

Season 3 · Episode 3

Sunday, August 25, 2024 • Duration 34:20

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali.

In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS.

Tune in as we dive into:

From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership.
Navigating India's Ad Jungle: A look inside the wild, dynamic world of Indian advertising.
Lessons from a Unique Career: Key insights and wisdom gleaned from Bala’s unconventional path.

Get ready for a masterclass in career evolution, industry insights, and the art of staying ahead of the curve.

Read moreCollapse

How to build an exceptional B2B Brand? With VP, Marketing @ Zoho: Praval Singh

Season 3 · Episode 2

Tuesday, August 6, 2024 • Duration 38:02

Discover the magic behind B2B brand marketing with none other than Praval Singh, VP of Marketing at Zoho, as we uncover what truly puts the 'Oho' in Zoho. Aadil Bandukwala dives deep into Praval's inspiring journey from agency founder to tech marketing maestro.

In this episode, we explore:

Mastering B2B Branding: Praval’s strategies for building a brand that resonates.
GTM Secrets: Proven strategies for launching tech products with impact.
Social Media Savvy: How to harness the power of social media for business success.
AI's Marketing Revolution: Insights into how AI is transforming the marketing landscape.

Gain priceless wisdom on building a founder brand and steering through the ever-changing world of B2B marketing. This episode is a treasure trove of insights for anyone looking to elevate their marketing game.

Read moreCollapse

Driving revenue in B2B Marketing, with CMO @ Airtel Business: Kaustubh Chandra

Season 3 · Episode 1

Monday, July 22, 2024 • Duration 58:30

Aadil dives into a compelling conversation with Kaustubh Chandra, CMO at Airtel Business, as he reveals the secrets behind driving growth, boosting revenue, and fostering a fearless company culture. KC takes us through the intricacies of B2B marketing strategies across enterprise, mid-market, and SMB segments, and shares his insights on seamlessly blending AI with human expertise for powerful gtm motions across markets, industry verticals and product lines.

Read moreCollapse

Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell

Season 2 · Episode 8

Sunday, October 17, 2021 • Duration 29:03

This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social marketing innovations and drives Dell Technologies’ customer targeting and engagement strategies to grow the company’s customer base and create high-quality customer experiences. Join us as we chat all things advertising, communications, and marketing with a seasoned global marketer and executive with over 30 years of experience.

Read moreCollapse

Nilesh Singh, General Manager, Le Méridien Maldives Resort & Spa

Season 2 · Episode 7

Sunday, October 10, 2021 • Duration 38:05

With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched Le Meridien, Maldives Resort & Spa - a 360-degree canvas inspired by the formation of the Atolls, fringing reefs, and marine life. On this podcast, Nilesh talks to us about how the resort is an eco-conscious haven abundant with verdant flora and fauna and gives us the backstory around how he was brought in for the task force to launch Le Meridien Resort & Spa, Maldives right in the midst of the pandemic. Nilesh also talks to us about their GTM play, how he's leveraging the world-class Marriott Bonvoy program to usher in a very specific demographic of guests, and his hiring philosophy.

Read moreCollapse

Wendy Lu - Product Marketing Leader, Sense

Season 2 · Episode 6

Sunday, October 3, 2021 • Duration 30:56

If you have ever hired, led, or been part of a marketing team — you already know that one of the most impactful roles in an organization — and yet one of the toughest to hire — is product marketing.

But how does one hire truly exceptional product marketers? How should you structure the role? And how do you measure their impact? To answer all this and more —we are thrilled to be joined by Wendy Lu — Product Marketing Leader at Sense, the AI-driven Talent Engagement and Automation Platform backed by Accel and Google Ventures.

Prior to joining Sense, Wendy led product marketing for four years at the personal finance company SoFi, which IPO'd early this year at a valuation of US $ 9 Billion.

Read moreCollapse

The Great Indian Marketing Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Great Indian Marketing Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify