The Grapevine – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Grapevine

Herdify

Business

Frequency: 1 episode/52d. Total Eps: 15

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".

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Site

RSS

Apple

Data updated on 14/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Marketing
28/08/2026
#82
🇬🇧 Great Britain - Marketing
10/07/2026
#96
🇬🇧 Great Britain - Marketing
11/12/2025
#92

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://www.facebook.com/profile.php?id=100084708724663
5 shares

https://twitter.com/TeamHerdify
5 shares

https://www.linkedin.com/company/71916870/admin/
5 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 28%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

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Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?

Friday, January 10, 2025 • Duration 43:56

Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?

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Time to rethink the Christmas Baileys?

Wednesday, August 2, 2023 • Duration 18:38

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.

In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.

Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there a social stigma around switching brands to cut costs?

We discuss all of this and more, plus a fair amount of chatter about cheese straws and Baileys!

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The new car club community

Wednesday, August 2, 2023 • Duration 23:57

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.

Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour?

And with purchases becoming more infrequent, how can marketers keep their brand top of mind?

We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality.

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How to max your communities for post-summer travel

Wednesday, August 2, 2023 • Duration 18:29

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.

In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?

And can we avoid shoulder-season discounts?

We delve into consumer behavioural changes, community networks and the true meaning of value to answer these questions.

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Human behaviour: influencing consumer change

Season 1 · Episode 11

Monday, May 29, 2023 • Duration 36:53

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.

Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers.

“What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard.

If you’re looking to get started with behavioural science and listen to some practical tips on how to apply it to your role, this is the podcast for you! Here’s a sneak peek:

The more you learn about behavioural science, the more opportunities there are to apply it
The best way to approach pricing and discounting
The power of imprecision – people believe unrounded numbers more
Red Bull’s growth story (it involves spreading empty Red Bull cans around nightclubs at kicking out time)

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2023: the year of efficiency

Season 1 · Episode 10

Tuesday, May 23, 2023 • Duration 34:15

We’re inundated with new developments in technology and automation, but does that make us more efficient?

Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency.

In this week’s podcast, he chats to Tom about:

why we need to lean into AI
how the community of Samsung loyalists contribute to business growth
what Samsung’s cookieless strategy might look like

As Google announces its Privacy Sandbox will be available within months, it’s a timely one!

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Unlock the power of sustainable eCommerce

Season 1 · Episode 9

Wednesday, May 3, 2023 • Duration 01:04:08

Sustainability and eCommerce… A contradiction in terms?

On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom!

Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ.

“Fundamentally, we need to consume fewer resources, and in the UK we’re amongst the worst offenders,” says Chloë. “After a particularly dark weekend of being freaked out by Armageddon stories, I felt like I was helping people destroy the planet. So now my business is about helping people put sustainability front and centre.”

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6 degrees of separation: The Kevin Bacon effect

Season 1 · Episode 8

Friday, April 21, 2023 • Duration 20:02

What can Kevin Bacon teach you about marketing?

Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.

We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can search how many connections separate Kevin Bacon from any other actor (check out “The Oracle of Bacon” for that one!).

When it comes to influencing behaviour (a change, a purchase, a call to action), that effect is reduced to “three degrees of influence” (a friend of a friend’s friend).

What can this teach us as marketers?

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The secrets behind data-driven creativity

Season 1 · Episode 7

Sunday, April 9, 2023 • Duration 52:04

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.

Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performance marketers?

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The cool kids: Leading the herd astray

Season 1 · Episode 6

Sunday, March 26, 2023 • Duration 24:45

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?

It’s all to do with social proof.

In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marketplace, mere months before Spotify was launched.

Participants were placed into groups and asked to rate various songs, armed only with the ratings from the rest of the group.

The guys take the findings and chat through what they mean for marketers. Find out how to:

appear bigger than you are
apply the tactics used by Uber and Airbnb to grow social networks
create virality, even years after launch

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The Grapevine – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Grapevine – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Facebook1

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LinkedIn1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Facebook1

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LinkedIn1