Welcome to the Good Press Pod, your purpose-driven PR podcast. Each week, we'll meet at the intersection of impact and influence to talk about all things business and marketing, sharing stories, insights, and practical tools that empower entrepreneurs and business leaders like you to make a difference and get good press for your good work. I'm your host, Lindsey Habenicht, Founder and CEO of Good Press.
https://www.linkedin.com/in/lindseythabenicht
https://www.goodpress.io/
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Ep. 019: Help! I'm Rebuilding My Business In A New City
Season 1 · Episode 16
Monday, July 15, 2024 • Duration 16:42
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today's episode is rooted in a personal update about some major life changes, including an exciting move to Austin, Texas. Tune in to hear how Lindsey is adapting her business, Good Press, to this new chapter. We’ll dive into the strategies she's using to introduce herself to a new community, the unique offerings she's tailoring for local small businesses, and the importance of resilience in managing life and work. Don't miss it! It's the last episode before the Good Press Pod goes on summer break. We'll be back in September!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Ep. 018: Meaningful Public Relations for Mission-Driven Organizations with Alexson Calahan of Small Adventures Communications
Season 1 · Episode 18
Monday, July 8, 2024 • Duration 34:46
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today, we're talking with Alexson Calahan, Founder of Small Adventures Communications. We delve into the essence of effective storytelling in non-profit and mission-based organizations, the ethical considerations involved, and practical strategies for business owners looking to engage their audience and potential clients.
We also discuss the importance of trauma-informed storytelling and why a clear call to action is crucial.
Plus, we’ll touch on fun anecdotes about groundhogs and PR...but you'll have to listen to find out what we mean.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:07:05] - Learn about the challenges nonprofits face when it comes to public relations and storytelling.
[00:10:31] - Discover the power of impactful storytelling and ethical considerations in health narratives, including trauma-informed storytelling.
[00:17:09] - Learn how consent and personal narrative control play a significant role in online storytelling.
[00:18:03] - Understand the impact of keeping people at the center and how personal stories drive public relations.
Ep. 009: YOU ARE NEWSWORTHY!!
Season 1 · Episode 9
Monday, May 6, 2024 • Duration 14:03
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
On this mini episode of the pod, we're channeling our inner motivational speaker and doubling down on one key message: you are newsworthy. With one in four U.S. businesses not making it past their first year, simply being here is newsworthy. Join Lindsey as she delves into the essence of self-value and the intrinsic newsworthiness of every entrepreneur, urging listeners to embrace their unique stories, harness the full potential of public relations, amplify their voice, and grow their business.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:01:24] - Lindsey outlines the conversation she's been having with small business owners across the country (PS: everyone wonders if they're worth it).
[00:04:53] Lindsey discusses the childlike ability to put on a show and ask for recognition, but the way that as self-awareness grows our self-confidence dissipates.
[00:08:35] - Lindsey discusses how personal experiences are often the starting point of a story worth telling, urging recognition of their impact on how we run our businesses.
[00:08:46] - Learn how celebrating this impact empowers us to take centerstage.
[00:10:53] - Work through a personal timeline exercise to help find your unique news angle.
Ep. 008: Defining Your Brand Through A Signature Approach
Season 1 · Episode 8
Monday, April 29, 2024 • Duration 25:41
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
If you've ever wondered how to stand out as an expert in your field, you won't want to miss this episode! Today on the Good Press Pod, we'll explore what a signature approach is, why you need one, and how it can drastically enhance your visibility and authority in your industry. No matter your business or the clients you serve, you'll learn how to create a unique method that resonates deeply with your audience and sets you apart from the competition.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:05:21] - How repeatedly citing your signature approach drives credibility, clicks, and awareness (and what Lindsey's signature approach looks like in detail).
[00:11:05] - Run through samples of signature approaches for different industries to help brainstorm.
[00:17:27] - Learn why developing a unique signature approach is essential for standing out in your industry. Hint: it's uniquely yours and can't be Googled.
[00:23:43] - Understand how to utilize a signature approach in your public relations strategy, including how to pitch to podcasts as a lead magnet to attract potential clients.
Grab your notepad and join us for The Good Press Pod!
Ep. 007: Impact Case Study | Prioritizing Relationships for Better Business with Annie Sim of The Table Less Traveled
Season 1 · Episode 7
Monday, April 22, 2024 • Duration 46:04
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, Lindsey chats with Annie Sim, the founder and Chief Eating Officer of The Table Less Traveled. Listen in to discover the art of building meaningful connections as we delve into the universal strategies that turn relationships into entrepreneurial success. From understanding the importance of community building in business to the actionable insights for entrepreneurs aiming to weave a network of meaningful partnerships, this episode offers up a case study we can all learn from.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:04:51] - Learn about Annie's career path characterized by openness, curiosity, and self-reflection.
[00:09:18] - Hear from Annie about the values The Table Less Traveled is built on, and how her travel company extends beyond tourism.
[00:21:11] - Follow along The Table Less Traveled's journey, as Annie shares how they pivoted during and after the pandemic to stay connected with customers and partners as they dialed in their unique zone of influence.
[00:24:35] - Get the inside scoop on TLT's marketing strategy, which focuses on early decision-making and relationship building.
[00:32:38] - Explore a case study of how public relations positively impacts Annie's business by establishing trust, building SEO, and providing continued communication.
Ep. 006: Using Social Media to Power Your PR
Season 1 · Episode 6
Monday, April 15, 2024 • Duration 28:20
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, Lindsey offers tangible ways to build social media into your public relations campaign, and vice versa! Learn tips on avoiding trend traps, crafting impactful content, and using social media as a compelling catalog of your achievements to propel your public relations campaigns. Plus, learn why conscious consumerism demands that brands not only do good but share the stories of that good work!
Ready to dive in? Here’s a peek at what’s in the episode:
[00:02:51] - Hear why we integrate public relations and social media for greater impact.
[00:05:22] - Learn how social media content calendars can inform your pitch calendar to maximize engagement.
[00:08:54] - Understand the alignment between doing good and business promotion through social media and traditional public relations.
[00:11:59] - Define the Social Impact Storytelling cycle and how social media kickstarts the process.
[00:16:52] - Differentiate between meaningful impact and clout chasing!
[00:20:58] - Review a Nike and Dove case study to see impact PR play out on a professional level.
[00:24:59] - Gather tips on using a nine grid to manage your social media presence without feeling overwhelmed.
Ep. 005: Impact Case Study | Empowering Women in Business with Andrea Mac of Prequal
Season 1 · Episode 5
Monday, April 8, 2024 • Duration 32:26
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, we're joined by Andrea Mac of Prequal for an Impact Case Study.
Andrea is changing the game for women entrepreneurs and rewriting the rules of revenue generation. In this episode, we delve into Andrea’s transformative approach to empowering women through effective sales training, some of the pressing trends in PR (like the urgency for transparency and authentic storytelling that connects with our communities!), and how integrating an impact plan into your business model isn't just beneficial—it's essential.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:00:01] - Lindsey introduces Andrea Mac, founder and lead Growth Strategist of Prequal.
[00:05:06] - Andrea shares her impact-focus and passion for empowering women economically.
[00:08:43] - Andrea discusses her belief in the power of storytelling and modeling the behaviors she teaches.
[00:13:36] - Andrea highlights the various levels of impact, from getting tools into the hands of consumers to connecting with other individuals or businesses who care about the same things.
[00:16:00] - Andrea underscores the importance of impact planning, just like you would create a fitness plan or a marketing plan.
Ep. 004: Pack a Punch with Messaging that Matters
Season 1 · Episode 4
Monday, April 1, 2024 • Duration 33:44
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Are you ready to discover how to turn YOUR unique story into a powerful messaging strategy that resonates with audiences and sets you apart? In this episode of the Good Press Pod, we're talking about crafting a powerful messaging strategy – a compass for your brand's voice and vision. We've got a lot to cover! From the actionable insights of AI tools like Chat GPT, to the importance of staying true to your natural communication style, it all starts here.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:00:01] - Lindsey shares why you need a messaging strategy (before anything else!).
[00:05:13] - Uncover how the messaging strategy shapes brand identity by reinforcing brand values, personality, and differentiation through consistent communication.
[00:07:44] - Deep dive into Lindsey's unique messaging brainstorm (also known as impact coaching sessions!) to get to the heart of the story,
[00:17:23] - Learn to define personal mission, business vision, and objectives for impactful messaging.
[00:18:55] - Consider your audience and identify their needs for engagement and growth.
[00:25:01] - Get tips for championing Chat GPT for creativity and editing support.
Ep. 003: Public Relations 101
Season 1 · Episode 3
Monday, March 25, 2024 • Duration 28:29
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
In this episode of the Good Press Pod, we break down the foundational elements of public relations: what is it, how do I use it, and why does it matter? Lindsey highlights the evolution of PR in the digital age and offers practical tips for small business owners, nonprofit leaders, and influencers to leverage PR tactics, even without a publicist or a large marketing budget.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:00:01] - Lindsey shares the definition of modern public relations.
[00:05:28] - She explains how to make PR accessible at any level of business.
[00:07:36] - Learn why crafting an impactful messaging strategy is a critical first step for PR success.
[00:10:43] - Brainstorm brand activation strategies that enhance your publicity and engage people in real time.
[00:16:00] - Gain an understanding of how public relations fits into your existing marketing strategy.
[00:23:25] - Understand how thought leadership serves as a launch pad.
[00:26:12] - Hear a high level overview of the media pitching process, from story to solution.
Grab your notepad and join us for The Good Press Pod!
Ep. 002: Personal Branding for PR Success
Season 1 · Episode 2
Monday, March 18, 2024 • Duration 27:15
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
In this episode, Lindsey breaks down the fundamentals of personal branding, thought leadership, and the concept of a signature approach. With practical insights and actionable advice, this episode provides a foundational understanding of the pivotal role personal branding plays in public relations. Tune in and explore how your personal brand can elevate your impact and propel your business forward today!
Here’s a peek at what’s in the episode:
[00:00:01] - Lindsey emphasizes the importance of maintaining a consistent personal brand across all platforms, both in-person and online.
[00:03:40] - Lindsey stresses the value of crafting a unique legacy statement as a key component of personal branding strategy.
[00:13:08] Lindsey encourages individuals to become an expert in a specific niche within their industry to kickstart thought leadership.
[00:20:18] Lindsey discusses the importance of a meaningful signature approach and provides an example of what this looks like in her business.
Grab your notepad and join us for The Good Press Pod!
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[00:27:13] - Understand the ways in which business owners can support nonprofits for impact, including the benefits of fostering partnerships with nonprofit organizations,
[00:29:06] - Hear about Alexson's connection between career and impact, as well as the importance of leaving a lasting legacy.
Grab your notepad and join us for The Good Press Pod!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:13:11] Believe that you're a thought leader (like really believe it!!).
Grab your notepad and join us for The Good Press Pod!
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Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:43:57] - Connect with Annie, as she shares how "entrepreneurship can be tough, but you are not alone in this journey...If you're an entrepreneur in need of support, don't hesitate to reach out for help and encouragement."
Grab your notepad and join us for The Good Press Pod!
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Want to learn about our guest, Annie, and The Table Less Traveled?
View The Table Less Traveled resource page for FREE travel tips!
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Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:26:30] - Understand what it looks like to stay true to your brand across all mediums.
Grab your notepad and join us for The Good Press Pod!
###
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:17:44] - Listeners learn how to prioritize individual impact, measuring both qualitatively and quantitatively.
[00:28:18] - Andrea shares how the public increasingly seeks authentic, relatable media connections, necessitating a shift in public relations to genuinely connect with communities and drive meaningful work.
[00:30:44] - Andrea shares how to connect with the free resources made available at theprequal.com
Grab your notepad and join us for The Good Press Pod!
Learn more and download free resources on theprequal.com
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Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:31:38] - Understand that messaging is an iterative process and how to evaluate and adjust your strategy.
Grab your notepad and join us for The Good Press Pod!
###
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
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