Welcome to the Good Press Pod, your purpose-driven PR podcast. Each week, we'll meet at the intersection of impact and influence to talk about all things business and marketing, sharing stories, insights, and practical tools that empower entrepreneurs and business leaders like you to make a difference and get good press for your good work. I'm your host, Lindsey Habenicht, Founder and CEO of Good Press.
https://www.linkedin.com/in/lindseythabenicht
https://www.goodpress.io/
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Ep. 019: Help! I'm Rebuilding My Business In A New City
Season 1 · Episode 16
Monday, July 15, 2024 • Duration 16:42
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today's episode is rooted in a personal update about some major life changes, including an exciting move to Austin, Texas. Tune in to hear how Lindsey is adapting her business, Good Press, to this new chapter. We’ll dive into the strategies she's using to introduce herself to a new community, the unique offerings she's tailoring for local small businesses, and the importance of resilience in managing life and work. Don't miss it! It's the last episode before the Good Press Pod goes on summer break. We'll be back in September!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Ep. 018: Meaningful Public Relations for Mission-Driven Organizations with Alexson Calahan of Small Adventures Communications
Season 1 · Episode 18
Monday, July 8, 2024 • Duration 34:46
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today, we're talking with Alexson Calahan, Founder of Small Adventures Communications. We delve into the essence of effective storytelling in non-profit and mission-based organizations, the ethical considerations involved, and practical strategies for business owners looking to engage their audience and potential clients.
We also discuss the importance of trauma-informed storytelling and why a clear call to action is crucial.
Plus, we’ll touch on fun anecdotes about groundhogs and PR...but you'll have to listen to find out what we mean.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:07:05] - Learn about the challenges nonprofits face when it comes to public relations and storytelling.
[00:10:31] - Discover the power of impactful storytelling and ethical considerations in health narratives, including trauma-informed storytelling.
[00:17:09] - Learn how consent and personal narrative control play a significant role in online storytelling.
Ep. 017: Become an Expert Storyteller for Your Brand
Season 1 · Episode 17
Monday, July 1, 2024 • Duration 19:11
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today we're talking all about the art of storytelling in public relations and how crafting compelling narratives can drive success and build meaningful connections with your audience. We'll explore the essential elements that make stories powerful—from relatability and authenticity to emotional engagement and clear messaging. Plus, we'll discuss practical strategies for integrating storytelling into your PR efforts, highlighting the impact it can have on your brand.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:05:12] - Learn how authenticity builds trust in PR and sales.
[00:07:11] - Discover how to engage emotions and stimulate oxytocin production, utilizing storytelling to increase empathy.
[00:12:23] - Hear the ways that stories build trust and loyalty, helping to convey complex information effectively.
[00:13:53] - Follow a case study to learn how companies use emotional storytelling in marketing.
[00:17:32] - Discover how storytelling works into your marketing mix, specifically with the use of user-generated content.
Grab your notepad and join us for The Good Press Pod!
Ep. 016: Building Impact-Driven Brands with Kate Fosson of Brand Pollinators
Season 1 · Episode 16
Monday, June 24, 2024 • Duration 35:41
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today, we are excited to talk with Kate Fosson, the dynamic founder of Brand Pollinators. Tune in as we dive into the nuances of building an impact-centric brand, measuring and communicating that impact, and fostering meaningful connections. Whether you're a budding entrepreneur or an established founder, this episode is packed with valuable strategies to help you navigate the evolving landscape of purpose-driven business.
Ready to dive in? Here’s a peek at what’s in the episode:
[04:52:00] - Uncover the motivation behind Brand Pollinators and what Kate Fosson, Founder, strives to do for business owners and founders.
[00:09:27] - Discover how organizations collaborate to address social issues.
[00:11:39] - Understand how founders connect with other impact-driven business owners using the Brand Pollinator network.
[00:15:38] - Learn the value face-to-face interactions, attending events, more.
[00:19:35] - Dig into the challenges of impact-driven brands and explore effective impact case presentations.
[00:21:52] - Discover how impact reporting goes beyond finances and understand the value of visualizing impact.
Ep. 015: BTS with Good Press Client Michaela Farwell of Fairspring Design
Season 1 · Episode 15
Monday, June 17, 2024 • Duration 40:41
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today, we debut our new behind-the-scenes series, where we introduce you to Good Press clients who are working with Lindsey to bring PR into their marketing mix!
Today, we’re excited to introduce Michaela Farwell, the visionary behind Fairspring Design and a current Good Press client! Michaela’s entrepreneurial journey is one of creativity and resilience — she transitioned from cosmetology to managing a floral and home store, to eventually finding her true passion in interior design. She not only launched a successful full-service interior design business but also spearheaded Fairspring Construction with her husband, handling every aspect of bringing their customers’ dreams to life.
In this episode, we get real about the importance of finding your brand story. Michaela shares how the PR process has catapulted her to a place of confidence in her business, provides great tips for connecting with audiences.
Whether you're just starting out or already have an established business, Michaela’s journey is full of inspiring moments and practical advice.
Ready to dive in? Here’s a peek at what’s in the episode:
Ep. 014: The Power of Podcasting with Jamie Muffett, Podcast Producer
Season 1 · Episode 14
Monday, June 10, 2024 • Duration 42:01
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today, we're thrilled to have Jamie Muffett join us—a podcasting expert with over 20 years in professional audio and production and owner of RPS Production. Jamie has worked alongside high-profile celebrities like Nicole Kidman, Sir Patrick Stewart, Natalie Portman, and Reese Witherspoon.
We'll explore the unique qualities that make podcasting a powerful medium, the importance of authenticity, and how to tailor podcast content to both the audience and business goals. Jamie also shares invaluable advice on creating high-quality audio environments, overcoming interview jitters, and focusing on the essential message rather than just the equipment.
Whether you're an avid podcaster, a business exploring new marketing tools, or simply curious about the growing influence of this medium, this episode is packed with insights to help you stand out in the crowded podcast market.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:00:00] - Learn about podcasting and production from Jamie Muffett, an expert with over 20 years of experience in professional audio, music industry, audio post, voiceover, and podcasting, who has worked with celebrities like Nicole Kidman and Reese Witherspoon.
Ep. 013: Vanity Versus Value & Prioritizing the Metrics That Matter
Season 1 · Episode 13
Monday, June 3, 2024 • Duration 18:36
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Many business owners focus heavily on social media metrics like likes and followers, but true success lies in understanding how these engagements convert to real, tangible results. In this episode, Lindsey discusses the importance of pairing vanity with value, recognizing key performance indicators, and ensuring your marketing strategy emphasizes meaningful engagement and conversion.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:04:33] - Discover how to prioritize value over vanity in your social media strategy for better results.
[00:06:16] - Learn how to effectively prioritize value metrics to drive business growth.
[00:10:59] - Understand how to incorporate call to action for marketing success.
[00:16:08] - Recognize easy ways to ensure your marketing strategy prioritizes value and cohesiveness, and when to beware of vanity metrics driving strategy.
[00:17:24] - Learn how to create a consistent messaging strategy that centers its focus on strong customer relationships that drive engagement.
Grab your notepad and join us for The Good Press Pod!
Ep. 012: So You Want to Rank on Google? → Boosting SEO with PR
Season 1 · Episode 12
Monday, May 27, 2024 • Duration 22:45
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
In this solo episode, host Lindsey delves into the vital role of public relations in enhancing your search engine optimization (SEO) and overall online presence. From keywords and backlinks to pitching podcasts and traditional media, Lindsey breaks down actionable strategies to boost your SEO. Discover how SEO can elevate your business by increasing visibility and credibility, ultimately connecting you with the audience that needs you most.
Ready to dive in? Here’s a peek at what’s in the episode:
[00:01:25] - Discover how public relations boosts SEO visibility.
[00:03:29] - Learn to utilize backlinks for SEO strategy, highlighting the importance of PR in increasing your SEO.
[00:08:15] - Gather tips on leveraging trending topics for content.
[00:11:10] - Get tips for enhancing SEO with positive brand mentions.
[00:15:48] - Learn how to leverage local media for credibility.
[00:17:25] - Hear how Lindsey suggests her clients enhance SEO through impactful partnerships.
[00:20:35] - Discover how to build trust through SEO, and how to tell the compelling stories that support it.
Ep. 011: Impact Case Study | Creating High-Performance, Healthy Team Cultures with Leadership Coach Haley Grayless
Season 1 · Episode 11
Monday, May 20, 2024 • Duration 35:47
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, Lindsey chats with Haley Grayless of Vaxa Collective to explore the transformative power of leadership.
Whether you're a business leader, a budding entrepreneur, or simply interested in personal growth and ethical business practices, this episode is packed with advice on cultivating a positive impact from within, leading bravely through uncomfortable situations, and the overall importance of relationship building in public relations.
Ready? Here’s a peek at what’s in the episode:
[00:06:20] Explore the impact of fostering healthy teams and creating positive change.
[00:11:08] Understand the practice of addressing challenges with curiosity and assuming positive intent as key strategies to foster healthy teams.
[00:18:16] Dive into the significance of employee turnover and learn to recognize the influence of relationships in organizations.
[00:22:15] Learn helpful tips for effective management in fostering healthy teams and developing positive team culture.
[00:31:33] Explore revolutionary self-guided leadership for healthy teams.
Ep. 010: Impact Case Study | How to Turn a Personal Challenge into Public Change with Erica Feggeler of Low Ultraviolet
Season 1 · Episode 10
Monday, May 13, 2024 • Duration 35:04
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, Lindsey chats with Erica Feggeler, the CEO and founder of Low Ultraviolet, a revolutionary UPF 50+ lifestyle brand.
From her mother’s melanoma diagnosis to creating stylish, sun-protective apparel, we dive into Erica's impact-driven story as she works to builds a community vested in skin cancer awareness.
Ready? Here’s a peek at what’s in the episode:
[00:05:23] - Meet Erica and learn how a single phone all reshaped her priorities and led her down a path of entrepreneurship.
[00:08:58] - Discover the ways she uses her personal challenge to advocate for change, helping aid in skin cancer research.
[00:11:42] - Learn how impactful business is amplified through collaboration and conversation with partners, which can be applied to all industries.
[00:14:51] - Discover the ways Low Ultraviolet uses their impact-driven public relations to prioritize listening and relationship building.
[00:18:15] - Learn tactical tips for how to engage, not just sell, including Erica's best practices for building connection and community nurturing.
[00:18:03] - Understand the impact of keeping people at the center and how personal stories drive public relations.
[00:27:13] - Understand the ways in which business owners can support nonprofits for impact, including the benefits of fostering partnerships with nonprofit organizations,
[00:29:06] - Hear about Alexson's connection between career and impact, as well as the importance of leaving a lasting legacy.
Grab your notepad and join us for The Good Press Pod!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:26:10] - Learn the importance of defining your company mission and connecting impact areas to that foundation.
[00:32:50] - Learn why authenticity is valued by audiences, discover the power of genuine impact and investment, and embrace aligning actions with core values.
Grab your notepad and join us for The Good Press Pod!
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Want to connect with Kate Fosson?
Sign up for the Brand Pollinators weekly email, the Good Press team's favorite resource!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:06:16] - Learn about Michaela’s background story and how a romantic milestone sparked a new passion for interior design.
[00:10:57] - Explore the Fairspring Design services as they exist today.
[00:16:01] - Hear the ways that the Good Press PR process helped Michaela take Fairspring Design to the next level through the process of refining the business' messaging strategy to effectively communicate the brand's story and objectives.
[00:23:00] - Understand how storytelling in marketing impacts clients through shared emotions and experiences. Explore why Fairspring Design prioritizes personal connections and partnerships.
[00:24:56] - Discover purpose-driven initiatives beyond monetary contributions. Learn how entrepreneurs like Michaela invest in their businesses while making an impact.
[00:37:36] - Learn Michaela’s quick tips for event planning as part of your marketing mix.
Grab your notepad and join us for The Good Press Pod!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
[00:09:42] - Learn how education enhances company podcasts, understand the value of offering educational content, and recognize the importance of providing value to listeners.
[00:13:02] - Discover the power of podcasting for networking, realize the potential of inviting guests, and understand the benefits of podcasting for validation.
[00:15:51] - Understand the importance of authenticity in content, learn to tailor content to the listenership, and discover the limitless formats for content creation.
[00:23:35] - Learn how podcasts are evolving and why targeting audiences is crucial.
[00:26:54] - Understand the importance of audience mindset and learn how to create engaging podcast content by prioritizing the audience's needs and building a structured, flexible approach to encourage listener retention and strategically grow the podcast over time.
[00:28:55] - Understand the importance of consistency in building a listener base.
[00:39:49] - Embrace the message, not the microphone; understand the importance of sharing boldly, learning and growing from early experiences.
Grab your notepad and join us for The Good Press Pod!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Grab your notepad and join us for The Good Press Pod!
###
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
Looking for another great podcast? Check out The Ultraviolet Tide every Tuesday for a healthy dose of skincare tips and tricks, lifestyle advice, and skin cancer + melanoma advocacy.
May is Skin Cancer and Melanoma Awareness Month. Learn about how you can protect yourself and support others by visiting The Ultraviolet Tide.
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Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!
Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!
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