The Good Brand Podcast

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https://goodbrandconsultants.com
6 shares
https://www.wearegood.com/articles/why-brand-onions-don-t-work
4 shares
https://www.kerningthegap.com
3 shares

https://www.linkedin.com/groups/8356469/
2 shares
https://www.linkedin.com/in/chris-lumsden-3306258/
1 share
https://www.linkedin.com/in/julie-murdoch-19796913/
1 share

https://www.youtube.com/watch?v=vnHQp2ukDD4
2 shares
https://www.youtube.com/watch?v=Jtyn1jJajjI
2 shares
https://www.youtube.com/watch?v=JdBYVNuky1M
1 share

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Beyond the Buzzwords: When AI Meets Brand Strategy

Episode 45

Tuesday, December 3, 2024 • Duration 21:26

Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.

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Beyond Features: How Brand Positioning Drives B2B Sales Success

Episode 44

Tuesday, November 5, 2024 • Duration 21:13

In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

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Brand Clarity: Simplifying Your Portfolio

Episode 35

Thursday, July 13, 2023 • Duration 27:13

In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article: What to do when your sales team stop selling

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Why Doesn't Private Equity Get Brand?

Episode 34

Tuesday, June 20, 2023 • Duration 23:41

We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.

Chris's article on LinkedIn: Why do Private Equity firms ignore the role of brand in creating value?

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Brand Mistakes Made By B2B Tech Firms

Episode 33

Wednesday, March 22, 2023 • Duration 33:08

We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.

Here's a link to the story about the Magic Porridge Pot.

And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

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What's Your Real Competiton?

Episode 32

Tuesday, February 14, 2023 • Duration 15:27

Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website.

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The Brand Workshop

Episode 31

Monday, January 9, 2023 • Duration 23:57

Take a look at the article we wrote about running a brand workshop.

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The Mission's Critical

Episode 30

Monday, November 21, 2022 • Duration 27:23

We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.

Setting out your Brand Mission

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Why Brands need a Serious Brand Strategy

Episode 29

Monday, October 24, 2022 • Duration 26:10

Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy.

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Creating your Brand Vision

Episode 28

Tuesday, September 13, 2022 • Duration 24:34

Here's the article that Chris wrote: Creating the vision for your brand.

The Good Brand Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Good Brand Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other63

LinkedIn6

Youtube3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other63

LinkedIn6

Youtube3