Are you an Orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? The Golden Age of Orthodontics, formerly The Survival Guide for Orthodontists podcast, is dedicated to making you the authority in orthodontics to prospective new patients in your community. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.
Dedicated to making you the authority in orthodontics.
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Innovation in Clear Aligner Therapy with Dr. Maz Moshiri
Episode 64
Thursday, October 3, 2024 • Duration 30:18
Welcome to The Golden Age of Orthodontics, hosted by Dr. Leon Klempner and Amy Epstein. In today’s episode, we're thrilled to be joined by Dr. Maz Moshiri, a faculty member of Align Technology since 2013 and co-founder of the Aligner Intensive Fellowship. This online residency has helped nearly 5,000 orthodontists worldwide master the art of clear aligners. Dr. Maz dives deep into the future of orthodontics, sharing his insights on the latest innovations in aligner technology, the integration of AI and CBCT, and the critical role of balancing clear aligners with fixed appliances. He also provides a thoughtful discussion on Orthodontic Service Organizations (OSOs), weighing the pros and cons of joining one and highlighting the importance of choosing the right OSO for long-term success. Whether you're an industry veteran or a newcomer, this episode offers invaluable perspectives on staying ahead in the rapidly evolving world of orthodontics. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[2:51] Amy introduces Dr. Maz Moshiri, and he discusses the current state of clear aligners and customized digital braces
[8:29] Dr. Maz shares his thoughts on AI and machine learning
[13:47] Dr. Maz discusses the integration of CBCT
[15:44] Dr. Maz discusses how graduates are prepared to enter the field of orthodontics and how he determines whether to use clear aligners or exercise the option of fixed appliances in his practice
[22:19] Dr. Max shares his insights on the future of the OSO model and the importance of choosing the right OSO if joining is your decision
KEY TAKEAWAYS:
Direct print aligners also allow you to vary the thickness of the aligner and defined areas, which changes the biomechanics and can increase stiffness. This is intriguing because it may make the aligners more effective clinically, potentially using fewer attachments.
AI will not replace an orthodontist. For your patient to achieve the desired goals, you need the correct diagnosis and the doctor involved in tracking the progress.
It is beneficial for an orthodontist to have several resources available to move teeth because one way does not fix all problems. Having options is also beneficial for a patient.
Dr. Maz Moshiri has been a faculty member of Align Technology since 2013. He co-founded the Aligner Intensive Fellowship, an online residency that has educated nearly five thousand orthodontists worldwide on the proper treatment planning and use of clear aligners. He is a Clinical Assistant Professor in the orthodontic residency program at the Center for Advanced Dental Education at Saint Louis University, focusing on clear aligners. He serves on the clinical advisory boards of Orthodontic Partners and as an Associate Editor for the Voice of an Expert column for the AJODO Clinical Companion. Dr. Moshiri is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists, the International College of Dentists, and the Pierre Fauchard Academy.
QUOTES:
“I think that the future of clear aligners is direct printing of the aligner and material science, changing the aligners' materials at different treatment phases for different reasons. That may be the case now with clear aligners moving forward. So I think that's extremely exciting to kind of see the evolution of that.” Mazyar Moshiri DMD, MS, FICD
“I use Invisalign, I'm a speaker for them, and I get compensated as a speaker but, I also use ULAB in my office to make in-house aligners. I get zero compensation from them. They could not be further apart as far as I'm concerned, in what they offer in terms of tools, but I use them both because it's better for my patients.” Mazyar Moshiri DMD, MS, FICD
Practice Embezzlement, What You Need to Know with Financial Forensic CPA David Harris
Episode 63
Thursday, August 29, 2024 • Duration 34:12
Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In this episode, we dive into a crucial yet often overlooked issue in dental and orthodontic practices—embezzlement. Today’s guest is David Harris, CEO of Prosperident, the world’s largest firm investigating financial crimes committed against dentists, who shares eye-opening statistics on how pervasive embezzlement is in orthodontic practices. David sheds light on the behaviors of those who steal, the fine line between delegation and abdication, and the essential steps your HR department must take to protect your practice, including rigorous pre-employment screening. The key takeaway? More orthodontists will be embezzled than won't, making vigilance and proactive measures essential to safeguarding your business. Don’t miss out on this information-packed episode.
IN THIS EPISODE:
[2:39] Amy introduces David Harris, CEO of Prosperident, a firm expert in addressing dental practice embezzlement
[4:12] David explains the pervasiveness of the embezzlement problem and outlines statistics of practices who have experienced embezzlement
[12:29] David discusses the difference between delegation and abdication and the behaviors of people who steal
[19:31] Pre Employment screening is a must for hiring, and David shares other practices that your H.R. Department must put into place
[24:23] Discussion of a proximity tag on your computer and what is the next step if someone is stealing from your practice
KEY TAKEAWAYS:
More Orthodontists will be embezzled than won’t.
Practitioners don’t have the time to monitor the bookkeeping aspect of their business, while the thief has all the time in the world to devise a plan to steal.
An employee will gain your trust before they steal from you.
Protect Your Practice From Online Scams, Hackers & Phishing with Cybersecurity Expert Steve McEvoy
Episode 54
Thursday, November 30, 2023 • Duration 35:04
Our special guest is Steven McEvoy, an IT Professional and Project Manager for MME Consulting, a computer company specializing in serving dental practices nationwide. Steve is here to discuss cyber security. He exposes the loopholes, but he also provides solutions. Orthodontic practices are lucrative, making them a prime target for hackers who can leverage you and hold your data as ransom. This episode is a must-listen-to protect your data from ransomware and bad actors.
IN THIS EPISODE:
[0:00] Dr Leon introduces today’s topic: Cyber Security.
[4:04] Steve explains why an orthodontic practice is ripe for cyber attack.
[6:53] Steve discusses antivirus programs and has suggestions on next-gen antivirus software for orthodontic practices.
[11:19] Steve describes how a hacker can fool a staff member.
[17:14] Listener, Mark Bronski, asks how to start protecting your practice from cyber attacks?
[22:28] Steve discusses the value of staff training and using a password manager.
[28:25] Steve discusses the question of having your information in the crowd.
KEY TAKEAWAYS:
[3:35] Why is an orthodontic practice a target for cyber security threats?
[7:00] Do we still need antivirus software on my computer, and is it effective to fight off the next-gen cyber attacks?
[11:11] How do you define this phenomenon? Is it phishing scams or social engineering? How do you define it?
Using AI-generated Images in Your Marketing? Tips to Minimize Risk!
Episode 53
Thursday, November 2, 2023 • Duration 27:02
We're thrilled to welcome Trey Lawrence today as our special guest. Trey serves as the General Counsel for the American Association of Orthodontists. While AI-generated images are commonplace in daily marketing, it's essential to consider the potential risks associated with this advertising approach. Trey will delve into the legal aspects, obstacles, and potential pitfalls of incorporating AI in your orthodontic practice advertising. Additionally, he will touch upon the insights provided by the FTC and state dental boards. If you have an orthodontic practice, this episode is a must-listen, and as always, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[3:34] Trey explains the legislation regarding AI is still unsettled.
[5:17] Looking at the FTC and state dental boards will give some guidance until further legislation comes forward.
[8:00] Trey gives an example of implied claims in advertising, and he also discusses stock photography.
[11:51] A listener asks a question about the AAO's position on AI usage.
[14:21] A discussion regarding AI and written content, as well as the penalties involved in false advertising.
[22:27] Trey admits to his knowledge nothing has ever been as revolutionary to the industry as AI and discusses the pitfalls.
KEY TAKEAWAYS:
Dentistry has always been held to a higher standard by the FTC regarding truth in advertising.
An advertisement using a white coat or a microscope must have evidence supporting its claim.
Advertising can mislead the public if the patient shown in a before and after picture is not a patient of that practice.
Dr. Ravindra Nanda & Direct 3D Printed Aligners From Graphy
Episode 52
Thursday, September 28, 2023 • Duration 33:29
We are thrilled to have Dr. Ravindra Nanda as our guest on the podcast. During our conversation, Dr. Nanda will explore groundbreaking advancements in the field of aligner orthodontics. He will provide insights into the innovative technology enabling orthodontists to sustainably produce aligners in their offices. While minimal training is needed, the mechanics behind this process are remarkably straightforward. It's never been a better time to be an orthodontist.
IN THIS EPISODE:
[04:32] Dr. Leon and Dr. Ravindra reminisce over their days at university and changes between now and then.
[06:19] Dr. Ravinda shares how he got involved with Graphy and how the process works.
[11:25] Dr. Ravinda discusses the cost of the aligners and functionality and shares the benefits to the patient.
[17:05] Treatment can accelerate the therapy and affect the impact on the environment.
[23:02] A listener asks a question of Dr. Ravinda regarding the mechanics of printing an aligner.
[27:32] Dr. Ravinda discusses the downside of the process.
KEY TAKEAWAYS:
Graphy produces aligners with shape memory.
Graphy can print aligners in 32 minutes.
A benefit of Graphy aligners is that you don’t need as many attachments to the teeth.
A Conversation With Dr. James Paschal Chief Clinical Officer of Braces On Demand
Episode 51
Wednesday, September 6, 2023 • Duration 33:51
Today, we are excited to talk with Dr. Jep Paschal, the CCO at Braces On Demand. During our discussion, Jep elaborated on the advantages of Braces on Demand and discussed the monolithic product line and the results he has seen with this new product. The Braces on Demand approach to orthodontics holds multiple benefits for patients, primarily in the precise placement of the dental appliance, minimizing the possibility of errors and the duration required for teeth adjustment is expedited. Don’t miss this informative episode of the Golden Age of Orthodontics.
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and their services, and Amy introduces Dr. Jep Paschal.
[05:16] How does a Sugar Daddy candy bar equate to orthodontics?
[07:15] Jep talks about Braces on Demand and describes the product.
[11:30] Jep outlines the value to the patient.
[14:57] A comparison between Braces on Demand and other competitors and a discussion about the printer.
[21:15] Jep shares what an orthodontist is purchasing with Braces on Demand.
[24:00] Jep answers a question from a listener regarding his experience in the past with indirect bonding and remembering a horrible experience.
[27:37] What is the future, and what are the new products for Braces on Demand?
KEY TAKEAWAYS:
The monolithic clear system is almost undetectable. This eliminates the look of a mouth full of silver.
Braces on Demand can produce a prescription for braces much faster than past methods.
Braces on Demand provides a 3D model which ensures more accurate placement.
RESOURCE LINKS
Elevating Your Practice With Glenn Krieger From Orthopreneurs
Episode 50
Monday, August 7, 2023 • Duration 45:13
In this installment of The Golden Age of Orthodontics, we are excited to visit with Dr. Glenn Krieger, founder of the Orthopreneurs Facebook group. This group boasts over 6,000 members to date. What are the pros and cons of a DSO and an OSO? How are they structured, and who should consider joining? He has invaluable insight into partnering with another doctor in your practice. Don’t miss this informative episode. Why? Because there’s never been a better time to be an orthodontist!
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and Dr. Krieger
[05:01] Dr. Krieger explains the conception of the Orthopreneurs Facebook group
[09:02]Dr. Krieger delves into what an OSO is, how it operates and who should consider joining
[14:39] What are the pros and cons of a DSO and an OSO, and how may they benefit a new graduate
[22:20] Dr. Leon mentions there is another side to consider, and Amy and Dr. Krieger discuss the value of community
[28:19] Dr. Krieger answers questions from a listener about partnering with another doctor
[38:55] Dr. Krieger reveals what he would be if he weren’t an orthodontist
KEY TAKEAWAYS:
There are some naysayers regarding joining an OSO; however, often, they have not done their research.
One benefit of an OSO is that you are only grouped with successful practices.
Choosing a partner for your orthodontic practice is a crucial decision that significantly impacts your practice's future.
Selling Your Practice: Talking with Jonathan Martin, CPA from McGill & Hill Group
Episode 49
Thursday, June 29, 2023 • Duration 38:12
In this installment of The Golden Age of Orthodontics, we are hosting Jonathan Martin, an expert assisting dentists during the transition phase of selling their practice. With a remarkable record of overseeing dental practice sales totaling more than a billion dollars, Jonathan imparts invaluable insights into the intricacies of selling your practice. He shares four essential elements determining the success or failure of an enticing offer to acquire your business. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
[01:01] Introduction of People and Practice and its message and Jonathan Martin’s background.
[03:27] Jonathan describes how the economics have impacted the sale of dental practices and explains EBITDA in detail.
[11:09] What are favorable KPSs, and how cash comes into play on an offer. What things have changed in the last 12 months?
[15:39] How do cash, stock, hold-out money and seller financing impact your sale?
[22:00] What are the critical items to evaluate as you are looking at an offer to purchase your business?
[24:28] Jonathan discusses whether a seller would receive more money from a DSO or an OSO versus a private transaction.
[29:51] What should a Dr. do if they receive unsolicited offers from a DSO or an OSO?
[33:53] The bottom line is to do your due diligence and get professional help.
KEY TAKEAWAYS:
Inflation, labor costs and the interest rate rise have slowed down dental practice sales.
Cash at closing, stock, holdback money and seller financing comprise the four components of an offer to purchase your practice.
Hire a professional to look over the contract when you are selling your business.
LightForce CEO Dr. Alfred Griffin & Custom 3D Printed Brackets
Episode 48
Wednesday, June 7, 2023 • Duration 30:47
Dr. Alfred Griffin, the co-founder of LightForce Orthodontics, is our guest on this episode of The Golden Age of Orthodontics. Dr. Griffin shares how LightForce has benefited patients and orthodontists in ways even the developer finds surprising. In addition, Amy introduces a new podcast for team members of the orthodontic office called Practice Talk. The host will be Lacie Ellis, and she is excited to share answers on topics staff members find challenging in their day-to-day office experience. Enjoy today's podcast with Dr. Griffin, and stay tuned for Practice Talk.
IN THIS EPISODE:
[04:25] Dr. Griffin explains his opinion on the best way to market a business and the products they have developed.
[06:42] LightForce just opened a factory in Wilmington, Massachusetts.
[08:41] Dr. Griffin discusses the benefits of LightForce to a patient.
[12:23] Dr. Griffin explains why this industry will grow in the future.
[14:49] The new features LightForce plans to integrate in the future.
[19:32] The practice benefits from implementing LightForce and the importance of the outcome to the patient.
[23:27] Amy describes how Dental Monitoring can help orthodontists.
[26:57] Amy introduces Lacie Ellis, who will be the host of Practice Talk.
KEY TAKEAWAYS:
Products and their developers used in orthodontic practices need to be those you trust.
LightForce has proven to reduce both treatment time and the number of visits needed by the patient.
A new podcast geared toward the staff members of the orthodontist's office is on the horizon. Don’t miss Practice Talk coming next month!
Increase Patient Referrals With Enhanced Technology & Communication - A Conversation With Bill Layman
Episode 47
Thursday, April 27, 2023 • Duration 28:27
Dr. Bill Layman, the owner of Straighten Up Orthodontics in Clearwater, Florida, is our guest on this episode of The Golden Age of Orthodontics. Dr. Layman talks about the advantages of using a 3-D Treatment Letter, demonstrating the potential outcomes of orthodontic treatment using virtual technology. This gives patients the assurance they require to move forward with treatment. Additionally, he discusses the advantages of remote monitoring and employing uLab for aligners. There’s never been a better time to be an orthodontist.
IN THIS EPISODE:
[00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist.
[03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter.
[07:58] What was the motivation for the creation of this digital technology?
[11:06] The differences and benefits of Ulab for aligners.
[13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules.
[16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups.
[18:36] Three ways of creating 3D communication.
[23:24] There is an increase in patient acceptance when they can see the result visually.
KEY TAKEAWAYS:
An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment
Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals
Patients highly appreciate having remote check-ups as it saves significant time
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David Harris may have the coolest job in dentistry - he gets to chase and catch those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and
Enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic
Certified Public Accountant and a Certified Fraud Examiner. He is the author of the definitive book on embezzlement, the most recent Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.
In recognition of his long and distinguished service to the dental profession, David is one of a handful of non-clinicians to be honored with a Fellowship in the International Academy of Dental Facial Esthetics.
“Every new ransomware attack is a unique thing. So an old school antivirus program was used to look for a particular pattern, an executable file that's coming in attached to an email. If it matched that pattern, it would stop it. But now it's a hacker that makes something that's completely dynamic. So there are better antivirus tools that are out there today. I refer to them as next-gen antiviruses, and they're available from multiple companies.” Steve McEvoy
“All practices should be monitored. If someone's out shopping for one, the buzzword is an EDR. An EDR solution stands for endpoint detection and response. They're available from multiple companies like Sentinel 1 and WatchGuard.” - Steve McEvoy
“The approach that we have to take is to start from the law that currently exists, which, because it's behind the technology, is going to be outdated, but from that law, kind of extrapolate it out and then predict as to what we think the safest course of action is going to be.” Trey Lawrence
“When we look at the ads, is the picture an AI-generated picture that will imply a material fact about the practice? Does it show somebody with perfectly straight teeth or someone wearing braces, but they're not a patient of the practice? Because, of course, it's an AI-generated image, and they don't exist at all. Those are the things that the FTC could look at.” Trey Lawrence
BIOGRAPHY:
Dr. Ravindra Nanda is at present UConn Alumni Endowed Chair, and Professor and Head of the Department of Craniofacial Sciences and Chair of division of Orthodontics, University of Connecticut, Farmington, Connecticut, U.S.A.
He received his dental training from Lucknow University, India and orthodontic training first at Lucknow, India and then from Nymegen, The Netherlands and the University of Connecticut. He also received a Ph.D. for the University of Nymegen in 1969. He was an Assistant Professor of Orthodontics at Loyola University, Illinois from 1970 to 1972 and since 1972 he has been associated with the University of Connecticut.
He is editor-in-chief of Progress in Orthodontics and an associate editor of Journal of Clinical Orthodontics. He is on the editorial board of ten different national and international orthodontic journals.
He is an active member of AAO, EOS, IADR and Edward H. Angle Society. Dr. Nanda is a Diplomate of the American Board of Orthodontics. He has given numerous named lectures at national and international societies including Mershon Lecture at American Association of Orthodontics and Sheldon Friel Lecture at 2011 EOS Congress.
Dr. Nanda has authored six orthodontic books and more than 200 scientific articles in major journals. His most recent books are Biomechanics in Clinical Orthodontics and Biomechanic and Esthetic Strategies In Clinical Orthodontics, Temporary Anchorage Devices in Orthodontics and Current Therapy in Orthodontics.
QUOTES:
“You need a 3D printer, we recommend Unix because the settings have been made accordingly. Then you take the resin and place it in the tray, plug in your software. This plate will come down where the resin is, and it moves up, and in about 32 minutes, you will have six to ten aligners.” Dr. Ravindra Nanda
“Say you have 5 million patients using models. That means at least 150 million models are being thrown somewhere in the environment. So we are polluting like crazy. The aligner would be the only pollution. We are going to tell our patients how to get rid of those aligners because nobody talks about it, you give the aligners, you forget about them.” Dr. Ravindra Nanda
Dr. Paschal lectures worldwide to doctors, staff, and residents on the most advanced orthodontic trends, techniques, and technologies that improve patient care. He is recognized as a leading expert on incorporating 3D printing into orthodontic practices. In addition to his role as CCO at Braces On Demand, Dr. Paschal maintains a private practice in Madison and Greensboro, Georgia.
QUOTES:
“Everything has been evaluated so that you can have the confidence as a clinician that if you're printing these brackets in your office, what is being delivered to your printer is dimensionally accurate.” Dr. Jep Paschal
“The brackets are designed with the goal in mind to get them in the right place with the exact prescription for that patient the first time.” Dr. Jep Paschal
Since graduating from dental school in 1992, Dr. Krieger has been committed to staying on top of the newest and most innovative aspects of dentistry. A fellow of the Academy of General Dentistry and a practicing orthodontist, Dr. Krieger understands the challenges faced by clinicians on a day-to-day basis. Dr. Krieger is an Invisalign Diamond Plus provider. With the arrival of digital technology in the photographic world, Dr. Krieger merged his knowledge of traditional photographic techniques with the advantages of digital cameras. The result was the revolutionary “Digital Co-Diagnosis” process, where patients play a much larger role in their dental health choices through better education.
Dr. Krieger has worked with numerous consultants and has spent hundreds of hours in business training, including “The Dentist as CEO,” a year-long course at the prestigious University of Washington Business School and another full year at the Schuster Center for Professional Development in Scottsdale, Arizona. Dr. Krieger has presented to tens of thousands of dentists worldwide and has been published in textbooks and dental periodicals. He has created two DVDs to assist dentists with clinical photography and has designed a revolutionary set of mirrors and retractors to assist with image capture.
He is also the founder of Orthopreneurs, a vibrant community of orthodontic entrepreneurs. Dr. Krieger established Orthopreneurs to help orthodontic practice owners come together to crowdsource solutions to common business problems like HR, marketing, leadership, management, training, IT, and other issues.
QUOTES:
“The key to understanding an OSO is; they want to acquire good practices. They don't want to acquire you when you're six months out of residency. And if your practice is decreasing in value, this is not an exit strategy for a doctor looking to retire. Think about it as if you were looking to buy an ortho practice.” - Dr. Glenn Krieger
“Smile Doctors have a Rising Stars program, where they take a young associate and mentor them and teach them management, leadership and try to make them the best they can be. The hope is that these people will stay for long periods because it's a safe, enjoyable, lucrative and rewarding place to be.” - Dr. Glenn Krieger
Jonathan joined McGill & Hill Group in September of 2005. He earned bachelor's degrees in both accounting and finance, and a Master of Accountancy degree from the University of North Carolina at Charlotte. Jonathan works with dentists and dental specialists across the United States assisting them with their transition needs, and speaks regularly at dental schools and study clubs. He is a member of the American Institute of Certified Public Accountants and the North Carolina Association of Certified Public Accountants.
QUOTES:
“If you are considering selling your practice, it is essential to know what EBITDA is because the value you can hope to achieve or get in the sale of your practice hinges largely on that number. EBITDA is the money left after you pay overhead and a reasonable doctor's compensation.” - Jonathan Martin
“Most doctors are looking to get cash at closing. Usually, that’s the biggest component. Before mid-2022, you could get up to 80% of the total purchase price paid in cash at closing. That is one of the most significant changes I’ve seen over the last year.” - Jonathan Martin
Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist.
QUOTES:
“You need to work with companies you trust because the impact of something going wrong is quite high. So building trust is something that we are driving towards because that becomes the standard that orthodontists stake their business on.” - Dr. Alfred Griffin
“The tools that enable doctors to have a better treatment plan and diagnoses will be the focus for LightForce in the future.” - Dr. Alfred Griffin
Raised in a small Virginia farm town, Dr. Bill Layman worked during high school as a farmhand, loaded dog feed, mowed church lawns, and was a full-service gas attendant. After graduating from The Citadel with a Bachelor of Science in biology, he served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate in Dental Medicine. He has lived and worked in Clearwater since opening Straighten Up Orthodontics in 2005. He and his wife Andrea have one son who is now attending Tulane University and majoring in Finance and Real Estate. Dr. Layman recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania, where he also received the Ben Franklin Award for leadership.
