The Global Marketer Podcast

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https://www.linkedin.com/in/shaheensamavati/
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https://www.linkedin.com/in/kyler-g-canastra/
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https://www.linkedin.com/in/shaheensamavati
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Practical ways to use AI in content marketing

Monday, December 16, 2024 • Duration 42:52

Can AI transform content creation without replacing human creativity? In the latest episode of The Global Marketer, hosts Shaheen Samavati and Kegan Gates sat down with Naomi Bleakley, Editorial AI and Process Manager at VeraContent, to dive into how AI is reshaping the way we create multilingual content. From integrating tools like ChatGPT to balancing automation with human expertise, Naomi shared fascinating insights on how marketers can embrace AI responsibly while maintaining the creativity and quality that clients expect.

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Launching on TikTok: Strategies, trends and tips for brands

Season 2

Wednesday, October 30, 2024 • Duration 47:10

Ready to launch your brand on TikTok? Our latest podcast episode is packed with insights to help you get started! Hosts Shaheen Samavati and Kegan Gates sit down with Paula Uccelli, VeraContent's resident social media expert, to explore what it takes to succeed on the platform. From creating an original voice to navigating trends and localization, Paula shares practical tips to build a strategy that resonates.

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When to translate content vs. create it from scratch for new markets

Season 1 · Episode 8

Thursday, October 13, 2022 • Duration 34:05

When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?

There's no clear-cut answer, as it really comes down to your business strategy.

For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it's better to create fresh content.

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The secret behind managing remote teams successfully

Season 2 · Episode 7

Thursday, September 8, 2022 • Duration 36:28

Remote work has been a part of our company culture from the very start of VeraContent in 2016. It's something that's worked really well for us and has played a significant role in how we've grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the advantages and challenges of virtual work environments, what makes VeraContent successful at remote work and how to build long-lasting relationships with international freelancers, plus a few tips to avoid "virtual burnout."

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How to create a strong editorial process for your content marketing

Season 2 · Episode 6

Thursday, August 11, 2022 • Duration 28:13

"Our company's name 'Vera' comes from the Latin term meaning 'true,' as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate."

We hold high editorial standards on every piece of content we put out—both internally and for our clients. That's why we're so obsessed with having documented and structured editorial processes in place.

Check out our latest podcast episode as co-hosts Shaheen Samavati and Kyler Canastra share their insights on the importance of having strong editorial processes for your team to follow. During their conversation, they talk about the level of editing required in corporate marketing, how to uphold high-quality standards and a look into VeraContent's very own editorial process.

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How to scale up content production with AI & automation tools | James Scherer

Season 2 · Episode 5

Thursday, July 14, 2022 • Duration 35:53

"Automation offers time-saving right off the bat, which is immediately a positive ROI."

In today's podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat with James Scherer, VP of growth sales at Codeless, about automating and streamlining content creation.

Tune in to learn how AI tools can help accelerate your content production, including examples of the tools they use at Codeless.

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Paid social media campaigns: Best practices to get results | Joana Aina Sánchez

Season 2 · Episode 4

Thursday, June 16, 2022 • Duration 31:27

"Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel."

In today's podcast episode, VeraContent's new head of project management, Joana Aina Sánchez, chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns.

Tune in to learn about why all brands—big and small—should consider investing in paid social ads and what type of content works best on each platform.

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Expert insights on the creative translation process | Meag Gardner

Season 2 · Episode 3

Thursday, April 28, 2022 • Duration 41:31

In our latest podcast episode, Kyler Canastra chats with our very own senior content editor and community manager, Meag Gardner, about all things creative translation.

Their conversation touches on why more and more brands today need translation services, the most important steps in the translation process, how to translate highly creative texts, why translators should use CAT tools, and much more.

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How to optimize your global social media strategy | Adriana Carles

Season 2 · Episode 2

Saturday, March 19, 2022 • Duration 51:54

When launching a global social media strategy, how do you know which regions and content to focus on? Can you repurpose your content, or should it all be created from scratch? And how many global social media accounts should you even have?

Check out our latest podcast episode as Kyler Canastra and Shaheen Samavati of VeraContent chat with Adriana Carles, head of content and social media at Ladenzeile, answering all of the above questions—and more!

You can also read a recap of their conversation in this blog post:

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Expert tips to launch successful global marketing campaigns | Mário Costa & Allan Formigoni

Season 2 · Episode 1

Thursday, February 3, 2022 • Duration 52:37

Tune in to hear expert tips on how to launch successful global marketing campaigns in this interview with three Lisbon-based content marketers: Kyler Canastra of VeraContent, Mário Costa of MANZ and Allan Formigoni of WeTravel. They stress the importance of understanding your audience's nuanced language, connecting with locals and finding the right channels to reach them. They also discuss how to adapt your content campaigns to local markets—whether you're a startup on a tight budget or a global brand with plenty of resources.

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The Global Marketer Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Global Marketer Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn27

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn27

Other8