The GIG Podcast – Details, episodes & analysis

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In this fascinating episode of The GIG Podcast, host James Cronk sits down with Parker Cohn, founder of Performance Resource Management and self-described "Soil Surgeon," to explore one of the most overlooked and under-utilized assets on any golf course: the soil beneath our feet.

Parker's journey from mechanical engineer to soil biology pioneer is as compelling as the results he delivers. Drawing on his passion for water conservation and public health, Parker has developed a regenerative soil management approach that helps golf facilities achieve up to 40% less water use, 60% less fertilizer, and 90% fewer pesticides, without sacrificing playing conditions. In fact, conditions often improve.

The conversation covers the science behind biological soil health, why decades of commercial agriculture have degraded soil biomes, and how reintroducing the right microorganisms can reverse compaction, reduce runoff, and dramatically improve water efficiency. Parker also shares a powerful case study involving 22 million gallons of water saved in a single season and explains how golf facilities can build proactive relationships with their water utilities before rates skyrocket or restrictions hit.

The episode closes with Parker's vision for the future of precision agronomy, where data-driven decisions replace calendar-based habits across every area of club operations.

Whether you're a superintendent, GM, or owner, this episode will change how you look at what's growing under your turf.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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In this powerful episode, host James Cronk welcomes back leadership expert Andy Stangenberg from Q Principle to tackle one of the most critical challenges facing golf clubs today: how to effectively coach and engage a multi-generational workforce.

Andy reveals why traditional "training" methods are failing and shares his proven three-tier approach to employee development: coaching, mentoring, and counseling. Through compelling real-world examples and practical strategies, he demonstrates how managers can transform difficult conversations into breakthrough moments that build trust and drive performance.

Key insights include understanding the five core motivators that drive today's employees (with family-work balance ranking #1), how to handle the 86% of veteran staff who resist feedback, and revolutionary pre-shift meeting techniques that turn mundane operations briefings into inspirational team-building sessions. Andy also shares his game-changing "phantom coaching" method and explains why the most successful managers focus on being respected rather than liked.

Whether you're a new manager struggling with difficult conversations or a seasoned leader looking to elevate your team's performance, this episode provides actionable tools to create a culture where team members of all types can thrive.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Do you want to revolutionize the way crisis management is handled in your club and improve communication? Get ready to uncover solutions that will enhance crisis management and communication within your club. Get ready to amplify your crisis management abilities and effectively communicate within your club.

Our special guest is Corey Saban.

Corey Saban is an Emmy-nominated journalist and crisis management expert with years of experience in the club industry. As the founder of CS Media Works, Corey focuses on providing leadership and communication guidance to clubs, emphasizing the significance of crisis management, effective communication, and marketing plans. With his real-world expertise and insightful approach, Corey brings a wealth of practical knowledge to help club managers and leaders navigate challenging situations and enhance their crisis management abilities. His engaging storytelling and practical strategies ensure that clubs are well-prepared to handle various crisis situations with confidence and clarity.

In this episode, you will be able to:

• Understand crisis management techniques for clubs and stay prepared for any situation.
• Learn how to build strong relationships with the media to effectively communicate your club's message.
• Find out how to navigate challenging scenarios confidently as a club manager and maintain a positive environment.
• Recognize how to enhance diversity, equity, and inclusion within your club through specialized training.
• Better harness the power of storytelling to elevate your club's brand and engage members effectively.

Mastering Crisis Management in Clubs

Corey Saban’s insights exemplify the crucial role of proactive crisis planning in the club industry. Less than ten percent of clubs have a comprehensive crisis management strategy, often neglecting potential crises such as theft or harassment. Corey’s key advice involves creating crisis teams, preparing holding statements for media inquiries, and recognizing the significance of effective communication in shaping the narrative during a crisis.

The resources mentioned in this episode are:

• Connect with Corey Saban on LinkedIn by searching for his name and sending him a message expressing your interest in his services or expertise.
• Visit Corey Saban's website, csmediaworks.com, to learn more about his services and to reach out to him via email or by filling out a contact form.
• Consider reaching out to Corey Saban for a consultation or to discuss your specific challenges in the areas of crisis management, storytelling, communication, and diversity, equity, and inclusion.
• Explore the possibility of having Corey Saban as a speaker for your event or organization by contacting him through his website or LinkedIn.
• Take advantage of the opportunity to receive free advice from Corey Saban by initiating a conversation with him about your business needs and challenges.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Join us as we delve into the world of golf with Nacho Giraldo, a philanthropist and advocate for Park Golf. Park Golf is an exciting initiative to bring the game of golf to new generations of young golfers. Park Golf will give kids an opportunity to experience the thrill of golf by breaking the barriers of access, cost, time, and intimidation. 

On this episode of the GIG Podcast, discover the barriers to golf participation and the innovative solutions needed, but be prepared for a shocking revelation that leaves the future of the game in uncertainty. Tune in and brace yourself for the unexpected twist in the world of golf.  

Our special guest is Nacho Giraldo.

Nacho Giraldo, a passionate advocate for expanding golf's accessibility, brings a unique perspective to the industry. Hailing from Colombia, his early experiences with golf were limited by the sport's elitist nature. His dedication to breaking down participation barriers led him to champion initiatives like Park Golf, reflecting his commitment to making the game more inclusive. With a background encompassing philanthropy, investing, and strategic planning, Nacho's multifaceted approach offers an insightful contribution to the dialogue surrounding golf's growth and diversification.

“Where are those people coming from in 30 years? Make sure you're getting them today”. - Nacho Giraldo

In this episode, you will be able to:

• Overcome Golf Participation Barriers: Unlock the secrets to making golf more accessible for everyone.
• Embrace Park Golf as an Inclusive Solution: Discover the innovative approach to making golf enjoyable for all.
• Emphasize Importance of Diversity in Golf: Explore the benefits of a diverse and inclusive golfing community.
• Shape the Future of Golf and Preserve the Game: Uncover the strategies to ensure the longevity and relevance of golf.
• Addressing the Five Barriers to Golf Participation: Learn how to tackle the obstacles preventing broader golf engagement.

Overcoming Golf Participation Barriers

The path to widespread golf participation demands a focus on breaking down barriers. This involves addressing issues of access, intimidation, diversity, time commitment, and expense. By tailoring solutions to the needs of the target demographic, golf can become a universal sport that appeals to wider, more diverse audiences.

The resources mentioned in this episode are:

• Visit park-golf.org to learn more about the Park Golf movement and how it can benefit your local community and the golf industry.
• Consider donating to support the Park Golf initiative and help bring this innovative and inclusive golf experience to neighborhoods across the continent.
• Explore ways to break down the barriers to golf participation at your own golf club or facility, such as offering free junior golf programs, creating accessible and welcoming environments for diverse communities, and promoting a positive and inclusive golf experience.
• Connect with Nacho Giraldo and the Park Golf team to discuss potential partnerships, collaborations, or volunteer opportunities to support the growth of the game and the Park Golf movement.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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The importance of inclusivity in the golf industry cannot be overstated. Fostering an inclusive environment is not only important when trying to be an employer of choice, but it also helps to create a welcoming atmosphere that allows all individuals to enjoy and participate in the sport. By promoting inclusivity, clubs can inspire positive change and ensure that everyone, regardless of their ability, has an opportunity to connect, learn and grow through the game and business of golf. From Todd Kierstead's and Jeremey MacRae's perspective, inclusivity is the right thing to do for both ethical and practical reasons. Todd, as the Founder of Paragolf Canada, is passionately committed to breaking down barriers for individuals with disabilities in golf, while Jeremey, as a club manager, understands firsthand the benefits of creating an inclusive environment that not only benefits the club, its members, and its employees, but also makes a meaningful impact on the lives of those often marginalized due to their disabilities.

In this episode of The GIG podcast, host Scott Masse talks with Todd Kierstead and Jeremey MacRae about the importance of inclusivity in the golf industry. Kierstead is the Founder of ParaGolf Canada, an organization dedicated to promoting inclusivity for individuals with disabilities in golf. MacRae is the General Manager/COO at Bayview Golf and Country Club in Toronto.

“It's about changing the mindset of the individual, of showing them that yes, they can play golf, but it's also now changing the mindset of the industry.” – Todd Kierstead.

Here's what we cover with Todd & Jeremey on this episode:

• Explore the growing importance of fostering inclusivity within the golf industry.
• Delve into the unique obstacles disabled golfers encounter and potential solutions.
• Be inspired by the triumphant tales of inclusivity breaking barriers in golf.
• Unearth various initiatives aimed at advancing inclusive practices in golf clubs.
• Recognize the need for proactive efforts towards establishing inclusive golf environments.

About Todd Kierstead & Jeremey MacRae

Meet Todd Kierstead, a passionate PGA member and the driving force behind Paragolf Canada, an organization committed to inspiring golfers of all abilities to reclaim their love for the sport, no matter their unique circumstances. Todd's unwavering dedication to giving a voice to individuals with disabilities is felt throughout the industry, making him a respected advocate for change. Alongside Todd, we are joined by Jeremey MacRae, the esteemed GM/COO of Bayview Golf and Country Club. Jeremey's extensive experience in the private club sector has led him to champion inclusivity in his workplace, making Bayview a shining example of a truly inclusive club.

On this episode of The GIG Podcast, we'll show you the real impact of inclusivity in the golf industry and how to create a welcoming environment that truly attracts a diverse community of players and team members to your club. Don't miss out on the opportunity to make a difference and elevate your club to new heights of success!

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Does any of this feel familiar?

You’re frustrated from constantly having to repeat yourself and not being understood.  You have anxiety from not being able to effectively express your ideas and having them fall on deaf ears.  You feel powerlessness from trying different tactics to communicate your message, and not seeing the results you desire.

In a world of quick gratification, it can be difficult to effectively communicate as a leader. Poor communication can lead to confusion, frustration, and even discord in the workplace. Colin Cox, a leadership coach, knows all too well the importance of effective communication. Having served as COO of Demonware, and having begun work at Electronic Arts by the tender age of 15, Colin has developed a tremendous amount of experience in executive communication.

On this episode of The GIG Podcast, Colin shares with us his expertise on how to craft effective digital, verbal, and written communication and how to lead with the conclusion in order to capture the attention of your audience. So, if you're looking to improve your leadership communication skills, then this episode is for you!

"Having a key message and leading with your conclusion are two things that I've observed that help communication be a lot better received." – Colin Cox

Here's what we cover with Colin Cox in this episode:

• How Colin’s passion for video games and sports lead to his early career success at just 15 years old.
• What the importance of the "Bookending" technique is in effective communication.
• What the power of listening to the "environment” is, and how can it be used to craft a message for an audience.

About Colin Cox

 Colin Cox is a leadership coach and former COO of Demonware, the online studio for Activision. He has worked in the tech and gaming industry since he was 15 and is an expert in communication, leadership, and executive coaching.
 
 Colin Cox was a high school dropout who found himself in a government funded program to help troubled teens. Through this program, he managed to get a work placement at Electronic Arts which changed his life. Through his passion for video games, ice hockey, and technology, he developed his interpersonal skills and found himself leading a team at EA by the age of 17. Through this experience, Colin developed key communication skills, such as getting to the point quickly, leading with a conclusion, and bookending. He has since used these skills to gain attention from a panel of judges for a prestigious industry award and to explain complex topics to his audiences. He believes that the most underutilized superpower of communication is actually the skill of listening.

If you're seeking to achieve precise, articulate communication in your leadership, then don't miss this episode of The GIG Podcast! Be sure to join us as we provide the means for you to accomplish your goal of effective communication.  Listen now!

BONUS!  Colin as created a 20% discount code for GIG Nation for his Communicate Like a Pro online course.  The code is GIG, and you can manually apply it via the website linked above, or access these direct checkout links with the code applied for USD and CAD buyers.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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As employers in the hospitality industry, it can be hard to find and retain employees and doing so is essential for any hospitality-based business to succeed. It can also be difficult to create a workplace environment that is inviting and enjoyable for all team members.

On this episode of The GIG Podcast, James sits down with Robin Turnill, Founder & Managing Consultant of Pivot HR Services. Robin is an HR expert with experience in the golf and hospitality industry and has been working in the field of HR for over 20 years. Tune in as Robin shares her tips on becoming an employer of choice to attract and retain employees and listen as Robin speaks to the need to create an inclusive and diverse workforce.  Robin also discusses the importance of providing unique perks and opportunities for learning and career development, and dives into the three most important factors for employees that make an employer of choice: feeling valued and recognized, seeing learning opportunities, and feeling fairly compensated.  Robin also emphasizes the importance of and outlines the “how-to” of creating a workplace culture where employees feel valued, recognized, and respected. 

"If you're an excellent employer, if you're an employer of choice with a strong brand, with a reputation of treating people really well, then I think that word gets out and travels quickly." – Robin Turnill

Here's what we cover with Robin Turnill in this episode:

• How to create a workplace culture that makes you an employer of choice in the modern age.
• What strategies can be used to ensure an inclusive and diverse work environment.
• How to navigate the balance between respecting employee individualism and meeting member & customer expectations.

About Robin Turnill

Robin Turnill is the Founder and Managing Consultant of Pivot HR Services, an HR expert with experience in the golf industry with 20 years of experience in human resources. She specializes in leadership development, employee relations, and creating inclusive and diverse workforces.

Robin has a Masters Degree in Human Resources Management from York University, a Bachelor of Arts Degree in Psychology from the University of British Columbia, and a Post-Diploma in Human Resources Management from BCIT. She has a Diversity and Inclusion Certification from Cornell University and is a Certified Professional Coach (CPCC) through the world renowned Co-Active Training Institute. Robin holds her designation in the United States from the Society for Human Resource Management as a Senior Certified Professional (SHRM-SCP) and has been conferred the highest designation in HR in Canada as a Fellow Chartered Professional in Human Resources (FCPHR).

Are you failing to find and retain great team members to take care of your club’s members and guests?  Are you struggling to create a diverse, equitable, and inclusive workplace environment? Join us to hear how Robin is helping clubs just like yours thrive with her expertise. Listen now!

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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On this episode of The GIG Podcast, we are talking to Ben Lorenzen, the Creative Director, Chief Memory Officer, and Director of Vibe at Champions Run in Omaha, NE. Ben has been in the club industry for nearly a decade and has also become a popular public speaker where his purpose is to inspire people to be greater than they thought they could ever be!

On this episode, Ben shares his unique approach to club marketing which is based on creating magical moments and memories for members, as well as understanding how to successfully communicate with different generations of members within the club. Through the art of storytelling, Ben has helped triple the revenue at Champions Run and, on the podcast, Ben details many of his best practices which have been instrumental in creating experiential connections for the members of Champions Run. So, if you’re a club manager wondering what the most effective tactics for driving revenue and creating memorable member experiences are, stay tuned as Ben Lorenzen reveals all.

"My job is just to create magical moments and memories for our members. I mean, in a sense, all I'm trying to do each and every day is just create magical experiences." - Ben Lorenzen

In this episode, you will learn about: 

• How Ben was inspired to become a public speaker by a regular contributor to GIG, and what he does to create magical experiences for club members.
• How Ben communicates to different generations of club members, and the importance of planning for the future.
• How Ben finds inspiration for creative events and activities by borrowing ideas from social media.

About Ben Lorenzen

After starting out as a lifeguard and a bag boy at a private club, Ben eventually used his skills in video production and marketing to become a creative driven marketing leader at Champions Run in Omaha, NE.  Ben focuses on creating magical moments and memories for their members, and he has implemented things like the successful use of social media, text alerts, and the art of storytelling to improve the connection and communication with their members. Through inspiring ideas that he receives from TikTok and Instagram, Ben has developed numerous programs which have led to a positive response from members and guests and ultimately more memberships for their club.

Club managers have a lot to consider when it comes to driving revenue at their club. By understanding Ben Lorenzen's powerful tactics that he uses, club managers can ensure that their club is staying ahead of the competition and maximizing its potential. With the help of Ben's tips, you can create a unique, inviting atmosphere at your club that will keep your members coming back for more. Remember, you have the power to create magical moments and memories for your members - and with hard work, dedication, and these tactics, you can achieve the same success as Ben Lorenzen.

On this episode of The GIG Podcast, Ben proves that even traditional clubs can have success with creative ideas.  Be sure to tune in now!

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Would you believe that the Club Management industry is one of the most challenging and difficult industries to succeed in? It takes a special type of person to thrive, and Tom Wallace is one of those people. With a career that spans from a young 14-year-old shoe shiner to his current role as a partner at one of the most respected consulting firms in the golf industry, Tom Wallace has seen it all.

On this episode of The GIG Podcast, Tom reveals his secrets to success and how he has successfully transitioned from a club manager to a consultant. He also outlines the traits that are critical for successful club management in this day and age, and how to find and work with great mentors. Be sure to tune in as Tom takes us through his career journey and provides some excellent insight into the world of Club Management.

"I always tell young people, if you're somewhere where you're not learning and you're not growing, you need to leave." - Tom Wallace

In this episode, you will learn about: 

·      Developing a Career in the Golf Industry: Learn from Tom Wallace's journey from club manager to consultant and his advice for young professionals on how to find a mentor and approach networking. 

·      Club Management Traits for Success: Understand the importance of self-awareness, mentorship and the necessary skill sets for successful club management in today’s world.

·      The Role of a Club Manager: Discover how to be a “thought partner” for the members of a club and the importance of being creative, forceful, and respectful in disagreement.

About Tom Wallace

Before joining KOPPLIN KUEBLER & WALLACE in 2014, Tom served in club management at some of the country’s most recognized private clubs. Tom’s club management career spans over 25 years in the private golf, country, and community club industry.

Most recently Tom served as the General Manager/Chief Executive Officer for The Club at Mediterra in Naples, FL. He also applied his leadership skills for a decade as the General Manager/Chief Administrative Officer at Oakmont Country Club in Oakmont, PA, where the club, under his guidance, hosted three major championships in a seven-year period, including the 2010 U.S. Women’s Open, the 2007 U.S. Open and the 2003 U.S. Amateur. The USGA regarded the 2007 U.S. Open Championship as the “Gold Standard Open” for the modern era. Prior to that Tom spent fourteen years at The Country Club in Pepper Pike, OH.

In 2007, Tom received the Excellence in Club Management Award as the top performing manager, presented annually by McMahon Group, Club + Resort Business, National Club Association, and voted on by a panel of industry experts.

He has also been active in the Club Managers Association of America (CMAA) including numerous committee roles locally and nationally and served as the Pittsburgh Chapter President in 2010.

Are you a Club Manager looking to find a way to achieve career development success, but feeling stuck? If so, this episode is for you!  Discover the traits of successful club management and how to develop a career in the golf industry with Tom Wallace on this episode of The GIG Podcast. Gain insight on how to be a thought partner for club members, the importance of self-awareness, mentorship and networking, and the essential skill sets for success. 

Tune in now!

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Are you a club manager struggling to create an irresistible brand for your facility? If so, you’re not alone. With an estimated 38,000 golf courses on the planet, it’s difficult to differentiate yourself and capture your customer’s attention. On this episode of The GIG Podcast, we sit down with Gair Maxwell, a storyteller brand strategist and self-described history junkie who has shared speaking stages with icons such as Richard Branson and Gene Simmons. His book, BIG LITTLE LEGENDS, explores how everyday leaders build irresistible brands. Be sure to tune in as Gair shares his strategies for creating an unforgettable brand and if you’re ready to transform your club’s business and increase your bottom line, get ready to take some notes.

"Attention equals currency, which means any business leader today has got to be asking the question, how are we going to inspire people to pay attention to us?"

"Once you have their attention, then you can make a connection. Make a connection. Build a relationship. Build a relationship. You build trust. If you earn their trust, you earn their business." 

In this episode, you will learn about: 

1. The strategies Gair Maxwell used to help a small business in a highly competitive category become a $50 million enterprise.

2. How brand identity helps build an irresistible brand and how it will affect your marketing efforts.

About Gair Maxwell

Gair Maxwell is a storyteller, brand strategist and self-described history junkie who marvels at the sight and sound of a well-struck drive off the tee. A frequent-flying keynote speaker, Gair has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named Speaker of the Year by TEC Canada, the country's largest CEO organization.

Gair is also the author of BIG LITTLE LEGENDS which is a book about how everyday leaders build irresistible brands, which is exactly what we’re going to talk about on this episode of The GIG Podcast!

Discover the secrets to Irresistible Branding! Tune into this episode of The GIG Podcast with Gair Maxwell to find out how it's done.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.