Explore every episode of the podcast The GEO Blueprint: AI Search

Position #1 on Google. Millions of impressions. 0% clicks. Welcome to SEO in the age of AI overviews.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/3kyoMdIn this episode, George Vlasyev sits down with Gerry White, an SEO consultant with over 25 years of experience — having started in the industry before Google even existed. Gerry works with international, local, and enterprise brands on technical SEO, GEO visibility, and AI search strategy, and brings one of the most grounded, no-nonsense perspectives in the industry.From the 60% click collapse caused by AI overviews to the fundamentals that have never changed, this conversation cuts through the noise and gets to what actually matters for brand visibility in 2025 and beyond.Key Topics Covered:- Why "SEO is dead" misses the point — everything has been changing for 25 years and always will be- What SEO actually stands for now: Search Everywhere Optimization across Google, YouTube, TikTok and beyond- The 60% click collapse — what the data says about AI overviews and what it means for your business- How a client ranked #1 on Google with millions of impressions and got 0% clicks- Whether losing clicks actually means losing business — and what to do about it- Why being cited as a source in AI overviews and LLMs is the new brand visibility play- Tactics vs fundamentals — what actually moves the needle for SEO and GEO in 2025- Why EEAT and entity-based authority are more important than ever for AI search- Whether AI has already picked its winner — and what Google's dominance means for content creators- The red flags to watch for when someone guarantees you AI visibility- What small business owners should actually be tracking and doing right now- The value of the human brain as AI takes over more of the knowledge workConnect with Gerry:LinkedIn: https://www.linkedin.com/in/dergal/Website: https://www.dergal.co.uk/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:50 - Who is Gerry & what does he do?02:06 - What do people get wrong about "SEO is dead"?03:44 - SEO now means Search Everywhere Optimization06:07 - 60% click collapse — what does the data actually say?07:16 - Position #1 on Google. 0% clicks.09:42 - Does losing clicks mean losing business?10:46 - The benefit of being cited as a source in AI11:53 - Do we have a GEO blueprint yet?12:59 - Tactics vs fundamentals — what actually matters14:59 - Should brands buy mentions on YouTube and Reddit?17:21 - EEAT is more important than ever18:07 - Google now has an opinion on who you are19:54 - Has AI already picked its winner?22:12 - George's journey through AI models23:52 - How Gerry uses AI in his daily work27:26 - Ads coming to AI — hot take30:03 - Nobody knows what cookies are. Nobody cares.31:29 - My TV shared my data with 400 companies32:02 - 3 things small businesses should do right now33:41 - What metrics should you actually be tracking?38:15 - What clients ask most right now39:49 - Someone guarantees AI visibility — red flags41:52 - The value of the human brain in the age of AI46:19 - Gen Z is pushing back on AI47:42 - Learning through AI — a strange hybrid world50:27 - Final question — what should I have asked?51:15 - Outro#geo #seo #AISearch #SearchEverywhereOptimization #AIOverviews #B2BSaaS #ContentMarketing #DigitalMarketing #EEAT #GEOBlueprint

How do you build a company that doesn't just compete — but creates an entirely new market?✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6knoRGIn this episode, George Vlasyev sits down with Jared Robin, co-founder of Rev Genius — a 60,000-member community of go-to-market professionals — and founder of Audience Stack, where he advises early-stage founders on market creation, audience building, and winning in the age of AI search.Jared has built one of B2B's most engaged communities from scratch into a seven-figure business without a single dollar of outbound. His framework for market creation, audience-first growth, and generative engine optimization will change how you think about go-to-market strategy in 2025.Key Topics Covered:- Why "we're better and cheaper" is the most friction-filled go-to-market strategy a founder can take- The difference between going to a market and creating one — Uber, Airbnb, Netflix, and almond milk- How the B2B buyer journey has evolved and what SEO, AEO, and GEO mean for your brand visibility in 2025- How AI agents will eliminate the sales call and completely change attribution and tracking- What movement-based growth and audience engineering actually look like in practice- Why outbound is broken for early-stage founders — and what to do instead- How to show up as the answer in Perplexity, Claude, and ChatGPT- Why true individual creativity is the only remaining moat in an AI world- Jared's go-to AI model for B2B and how he's integrating AI into Rev Genius- Whether ads coming to AI will snap it back into the old way of doing things- Why vibe coding with tools like Lovable is unlocking building for non-technical foundersConnect with Jared:LinkedIn: https://www.linkedin.com/in/jaredrobin/Website: https://www.revgenius.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:53 - Who is Jared & what does he do?08:13 - Why "being better" isn't enough to build a company11:46 - The next generation of unicorns must be market creators12:39 - Is SEO dead?14:11 - The buyer journey has evolved — SEO, AEO and what comes next17:05 - How to show up as the answer in AI search18:58 - How will agents change attribution and tracking?20:33 - What is the unique human value in an AI world?23:16 - What does "go to market" actually mean?24:34 - How to create a new market — Uber, Airbnb, Netflix and almond milk27:34 - What is movement based growth?30:24 - How do you identify a problem worth solving?31:37 - What is Jared's go to AI model and why?36:25 - How has Jared integrated AI into Rev Genius?39:12 - Will there be one AI winner or many?40:18 - What's your take on ads coming to AI?44:21 - Will Google ever fall?49:48 - Vibe coding — how AI unlocked building for non-coders57:06 - Should brands invest in Reddit and YouTube for AI visibility?58:37 - Step by step go to market strategy for early stage founders01:06:27 - How to build an audience from zero01:13:51 - Outro#GEO #AEO #B2BMarketing

Is SEO dead, or is it just evolving into something entirely new?

✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/JkO4ZE

In this episode, we sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to deconstruct the shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and AI Engine Optimization (AEO).

Natalie shares her "founding marketer" perspective on why the B2B buyer journey is moving away from homepages and toward AI-driven discovery. We dive deep into how SaaS brands can maintain authenticity in an era of LLMs, why "word-of-mouth" is the ultimate AI moat, and the "should you vs. could you" dilemma of AI automation.

Key Topics Covered:

The Transition to GEO: Why backlinks and mentions still matter in a world of Perplexity, Claude, and ChatGPT.

The Future of Content: Moving from high-level "SEO bait" to high-intent product marketing that AI agents actually value.

Interactive Demos: How to use tools like Navattic to capture buyers at the bottom of the funnel.Human vs. Agent: Will the future internet be built for people or for AI purchasing agents?

Natalie’s AI Stack: Her favorite LLMs (and why Claude wins) plus how she uses profound MCP and Ahrefs for tracking.

Connect with Natalie & Navattic:

LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/

Website: https://www.navattic.com/

Download The GEO Blueprint Guide: https://thegeoblueprint.com/

The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.

Timestamps: 00:00 - Intro00:49 - Who is Natalie & what does she do?

01:33 - Is SEO dead?

02:23 - How does GEO change the way buyers discover and evaluate brands?

03:39 - Should SaaS brands rethink their interactive demo experience?04:27 - Buying experience like buying sneakers on Instagram — how does GEO help?

05:37 - Authentic content strategy and GEO — how do they connect?

07:04 - Step by step — how to show up in Perplexity, Claude and AI search

09:16 - How to track your AI positioning — tools and process

09:59 - What does "refreshing content" actually mean and how often?

11:20 - Does your content actually need FAQ sections to rank in AI?

11:57 - What is Natalie's favorite AI model and why?

13:29 - Will there be one dominant AI model or many?

14:30 - If AI search keeps eating organic traffic, what's the new pipeline engine?

15:39 - Do AI search leads actually convert better?

16:29 - Where does GEO go in the next two years?

18:44 - How will agents change attribution and tracking?

20:40 - What is product led growth and why does it matter?

21:40 - Is there anything I'm not asking you that I should be?

23:52 - What is the real benefit of being cited as a source in AI?

25:12 - Are we in an AI bubble?

27:17 - Tips and best practices for using AI in your day to day

29:35 - Is the unique human value in creative original thinking?

30:15 - AI hallucinations are still real — here's a live example

32:50 - Are you afraid your job is in danger because of AI?

34:03 - How has AI changed Natalie's day to day workflow?

35:11 - Best piece of marketing advice for a SaaS founder

36:10 - Which marketing channels should founders focus on?

37:23 - Outro

#GEO #AEO #B2BMarketing

What happens to your brand when people stop Googling and start asking AI?

In this episode, George Vlasyev sits down with Mostafa ElBermawy CEO & Founder of Goodie AI and one of the earliest practitioners of Generative Engine Optimization (GEO).

✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yEo

Mostafa has been working in AI search visibility for over two years, helping major brands get cited by ChatGPT, Gemini, and Perplexity — before most marketers even knew that was a thing.

This conversation will change how you think about digital marketing.

In this episode:

• Why traditional SEO is no longer enough — and what GEO actually means for your brand
• How AI models decide which brands to recommend (and how to become one of them)
• Why leads from ChatGPT and AI search convert 4–8x better than standard search traffic
• The new rule of online reputation: "You're no longer who you think you are. You are what the internet says about you."
• Why YouTube is the #1 most cited domain by AI models — and how to use that to your advantage
• How to optimize for retrievals and citations instead of clicks

Whether you're a founder, CMO, or content marketer, this episode is essential listening for anyone who wants their brand to survive — and win — in the age of AI search.

Connect with Mostafa: higoodie.com (http://higoodie.com/)

Download The GEO Blueprint Guide: https://thegeoblueprint.com/

The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.

Most people selling AI visibility guarantees have no idea what they're talking about. And Gareth Bull has been in SEO long enough to spot the difference.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/PzR4qQIn this episode, George Vlasyev sits down with Gareth Bull, founder of Bulldog Digital Media, a link building and SEO agency, and co-founder of Email Octopus, a SaaS email marketing platform he built from scratch at 20 years old and has grown for 13 years. Gareth brings one of the most grounded, data-driven and refreshingly sober perspectives on SEO, AI search and what actually moves the needle for real businesses in 2026.Key Topics Covered:- Why links are still the big mama of SEO and AI search visibility, regardless of what anyone tells you- The listicle flywheel: how Email Octopus built AI visibility through brand mentions, outreach and compounding relationships- Why if you are good at SEO you will rank in LLMs too, and why the GEO vs SEO debate is largely overblown- The attribution problem hiding inside AI overviews and why traffic dropping does not always mean business is dropping- Why Gareth would call bullshit on anyone guaranteeing AI search visibility- Why B2B SaaS is far easier to optimize for AI than e-commerce, and why in-LLM purchasing is overhyped- The 3 steps every small business owner should take to get real SEO ROI right now- How to use paid search data to guide your entire SEO strategy and find your most profitable keywords- Worst and best ways to do SEO in 2026, from culling decaying content to building topical clusters- Why Reddit and YouTube brand mentions are becoming critical citation sources for LLMs- The disconnect between the AI echo chamber online and what is actually happening on the ground- LinkedIn ads for agencies: what works, what does not and why lifetime value changes everythingConnect with Gareth:LinkedIn: https://www.linkedin.com/in/garethbull/Website: https://emailoctopus.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:48 - Who is Gareth & how did he discover SEO?02:27 - Email Octopus — building a SaaS business at 2004:27 - The AI SEO offer at Bulldog — what it looks like05:55 - Are links still relevant in the age of AI?06:17 - Brand mentions and the listicle flywheel06:50 - Email Octopus case study — how they built AI visibility08:07 - 3 steps for small business owners to get SEO ROI09:28 - Traffic dropped because of AI overviews — did business drop?10:28 - The attribution problem hiding inside AI overviews11:26 - How will AI change organic reach in the next 5 years?12:26 - Contrarian take — if you're good at SEO you'll rank in LLMs13:26 - "I would call bullshit" — on AI visibility guarantees14:42 - Why B2B SaaS is easier to optimize for AI than e-commerce15:25 - E-commerce and shopping in LLMs — is it overhyped?19:16 - Survey of 46 SEO experts — where is search heading in 2026?22:28 - Are you aggressive on Reddit, Quora and YouTube?23:17 - Ads coming to AI — the YouTube strategy that became George's main business36:10 - Worst and best ways to do SEO in 202639:11 - Reddit and YouTube for brand mentions — is it worth it?39:50 - George's YouTube strategy explained45:45 - ICP — who are your best customers and why it matters47:29 - LinkedIn ads for agencies — what works and what doesn't49:07 - What are you most excited about moving forward?49:57 - Outro#GEO #SEO #AISearch #LinkBuilding #B2BSaaS #DigitalMarketing #ContentMarketing #LLM #SearchMarketing #GEOBlueprint

Traffic is no longer the right KPI for AI search. And most brands haven't figured that out yet.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/KBO4Y9In this episode, George Vlasyev sits down with Antoniya Darova, Senior SEO and AI Search Specialist at Dentsu, one of the world's largest media and marketing agencies, where she leads a £2 million+ SEO portfolio across international enterprise accounts. Antoniya has spent the last year developing Dentsu's proprietary four-pillar framework for LLM optimization and is one of the first practitioners running live ads inside ChatGPT as part of OpenAI's exclusive ad pilot program.This is one of the most practical, data-grounded conversations on GEO and AI search visibility available anywhere right now.Key Topics Covered:- Why the shift to AI search has been overwhelming even inside a 150-person agency — and how Dentsu is managing it- Why only 15-16% of people are actually using AI search — and what that means for brands investing in GEO now- The biggest mistake enterprise brands make when thinking about AI search: obsessing over traffic instead of influence and brand mentions- What you can and cannot measure in AI search right now — and how to use directional signals to build the case internally- Why LLMs have become a discovery and consideration channel, not just a traffic source- The four-pillar framework for LLM optimization: Visible, Readable, Credible and Shoppable- Why shopping and shoppable formats have become a critical part of every AI search strategy in 2025- Whether AI agents will take over the buying journey — and what the trust barrier actually looks like- Inside Dentsu's $5 million ChatGPT ad pilot — what they tested, what they learned and what's coming next- Why Gemini and Google's infrastructure make them impossible to bet against in the long run- The new hybrid role of the AI search generalist and why large organizations need one nowConnect with Antoniya:LinkedIn: https://www.linkedin.com/in/a-darova/Website: https://www.dentsu.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev - exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:46 - Who is Antoniya & what does she do at Dentsu?02:00 - How has the AI shift been inside a 150-person agency?04:31 - It feels like everyone uses AI — until you look at the numbers04:53 - Do we have a GEO blueprint yet?05:45 - Why has shopping become a major part of the framework?07:40 - Will people let AI agents do their shopping?09:40 - The biggest mistake brands make thinking about AI search10:47 - If not traffic, what should the KPI be?13:22 - What you cannot measure in AI search13:58 - What you actually can measure right now16:06 - Is Google going to release an AI visibility tool?18:21 - Authority and subject matter expertise in the age of LLMs19:26 - The 4-pillar framework — Visible, Readable, Credible, Shoppable20:20 - Pillar 1: LLM Visible — technical infrastructure21:22 - Pillar 2: LLM Readable — content architecture23:05 - Pillar 3: LLM Credible — external sources and brand representation27:00 - Pillar 4: Shoppable — feeds, merchant center and checkout29:16 - You need to be everywhere — search everywhere optimization29:50 - Ads coming to AI — Dentsu joined OpenAI's ad pilot32:43 - Are you positive about ads coming to AI?36:13 - The trust problem with ads inside AI38:23 - Will there be one AI winner or many scattered AIs?40:20 - I would not bet against Google — here's why42:50 - The new hybrid role — AI search generalist47:15 - 2026 predictions — why it's going to be a wild year49:32 - Final question — what should I have asked?51:50 - Outro#GEO #AEO #AISearch #LLMOptimization #B2BSaaS #DigitalMarketing #SEO #ContentMarketing #SearchEverywhereOptimization #GEOBlueprint

The internet as we know it is changing faster than most brands realize. And the window to adapt is shorter than anyone wants to admit.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/n4PoZAIn this episode, George Vlasyev sits down with Bastian Grimm, CEO of Peak ACE, a performance marketing agency based in Berlin with over 25 years of experience in SEO and digital marketing. Bastian is one of the most forward-thinking voices in the industry, regularly speaking at major conferences and pushing the boundaries of what GEO, entity SEO and AI search actually mean for businesses right now and in the years ahead.This is one of the deepest and most future-focused conversations on the show so far, covering everything from the agentic web to personal intelligence, MCP protocols and what brand visibility even means when there is no fixed search result anymore.Key Topics Covered:- Why the biggest shift in internet history is machines talking to machines and what that means for every brand with a website- Why agents doing research, browsing and buying on your behalf changes the entire foundation of digital marketing- How Google is operating at roughly 5% of its actual AI capability and why legal guardrails are the only thing holding it back- What personal intelligence actually is and how Gemini is now building responses from your Gmail, YouTube history and purchase behavior- Why your website might eventually become a brand entity and data provider rather than a destination- What MCP is, why it matters for AI visibility and how brands should be thinking about connectivity standards right now- Why the open web is in decline and what the new interface layer between humans and information might actually look like- How Google's Stitch technology could generate entirely personalized UIs on the fly and what that means for traditional SEO- Why traffic is a proxy metric and what actually matters when there is no default search result- The future of paywalled journalism and publishing in a world where AI constructs responses without sending clicks- Why Bastian moved his entire agency from ChatGPT to Claude and what drove that decision- Persuasive AI, dark patterns and the ethical guardrails that are still missing from the industry- Vibe coding, Claude Code and how building tools has completely changed for non-developersConnect with Bastian:LinkedIn: https://www.linkedin.com/in/bastiangrimm/Website: https://peakace.agency/en/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev - exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro01:33 - Who is Bastian & 25 years in SEO02:02 - Is SEO dead?02:49 - The agentic web — what does it mean when AI searches and buys on your behalf?04:48 - How far away are agents making purchases for us?07:59 - Google agent traffic is now distinguishable in your server logs10:53 - Profound raised $1B — will Google make AI visibility tools obsolete?13:28 - Why Bastian wouldn't bet on OpenAI right now19:44 - Are we even going to visit websites anymore?27:38 - Paywalls, journalism and who's going to train the models31:31 - Google's personal intelligence — Gemini now knows everything about you36:25 - Google is operating at 5% of its real capability39:12 - What is MCP and why does every brand need to understand it?47:04 - Hot take — ads in AI52:52 - AI can generate a personalized UI on the fly — what does visibility even mean then?59:40 - Do we even need websites at this point anymore?01:01:35 - What excites you most right now?01:07:22 - Outro#GEO #AISearch #SEO #DigitalMarketing #AgenticWeb #MCP #PersonalIntelligence #B2BSaaS #ContentMarketing #GEOBlueprint

Google traffic is declining. AI search is rising. And most brands have no idea what to do about it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/0GyAMRIn this episode, George Vlasyev sits down with John Campbell, Head of AI and Innovation at ROAST, a digital marketing agency with offices in London, New York and Cape Town. John has spent the last few years building one of the most sophisticated GEO measurement frameworks in the industry, working with major brands including Experian, and thinking three to five years ahead about where AI search is actually going.This is one of the most forward-looking and practically grounded conversations on AI visibility, prompt tracking and the future of search you will find anywhere right now.Key Topics Covered:- The three AI visibility measurement products ROAST has built: brand index, consumer preferences and key phrase level data, and what each tells a brand about their AI visibility- Why running 100,000 prompts is the only way to get statistically significant AI visibility data given how non-deterministic LLMs are- Whether shopping inside LLMs is going to be as big as everyone predicts and what brands need to do to prepare- How to figure out what a model actually finds important when recommending products in your category- Why Reddit, YouTube and social listening are becoming critical components of any AI search strategy- What ROAST found when experimenting with GPT apps and why the results were surprising- Whether your business should be building a ChatGPT app right now- Why clicks are dropping while impressions are growing and what is actually happening underneath- Whether SEO fundamentals still apply after nearly 20 years and what has genuinely changed- Why PR, affiliates and socials are the new AI citation strategy- Why most prompt tracking tools might be misleading everyone and what to use instead- Fan-out queries: how AI models are searching your brand by name automatically without users asking for it- Why voice search is different this time around and why it matters for GEO- The hot take on ads coming to AI and what it means for the industry- Why LLMs might eventually stop relying on Google and Bing and build their own search indexConnect with John:LinkedIn: https://www.linkedin.com/in/johnpcampbell/Website: https://weareroast.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:50 - Who is John & what does ROAST do?02:32 - The 3 AI visibility products — brand index, consumer preferences, key phrases05:55 - Is shopping going to be big inside LLMs?09:37 - How do you figure out what the model actually finds important?12:37 - Reddit, YouTube and social listening as an AI strategy22:41 - GPT Apps — live experiments and surprising findings28:15 - Should your business build a ChatGPT app right now?29:42 - Clicks dropping, impressions growing — what's really happening?32:58 - Have clients actually lost business because of the click decline?34:15 - Do SEO fundamentals still apply after nearly 20 years?35:10 - PR, affiliates and socials — the new AI citation strategy39:10 - Why prompt tracking tools might be misleading everyone47:51 - Fan-out queries — AI models search your brand by name automatically52:33 - Voice search — why it's different this time around56:24 - Hot take — ads in AI58:48 - What's your go-to LLM and would you bet on OpenAI?01:03:18 - Outro#GEO #AISearch #SEO #DigitalMarketing #B2BSaaS #LLMOptimization #ContentMarketing #SearchMarketing #AIVisibility #GEOBlueprint

Most brands are tracking thousands of prompts and getting data that tells them almost nothing. There is a better way.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/Agn21oIn this episode, George Vlasyev sits down with Genie Jones, Knowledge Graph and Entity SEO specialist at InLinks, where she has spent years helping brands strengthen their topic associations, internal linking and schema to become genuinely visible to both search engines and LLMs. With a background in applied linguistics, Genie brings one of the most unique and intellectually grounded perspectives on how computers actually learn language and what that means for your brand's AI visibility.This is one of the deepest, most practical conversations on entity SEO and AI visibility you will find anywhere right now.Key Topics Covered:- What entities actually are and why most brands are not covering them deeply enough to rank in Google or get cited in LLMs- Why tracking 10,000 prompts gives you a false sense of security and what to do instead- Why the probability of two AI responses producing the exact same brand list is less than 1 in 1000, and what that means for prompt tracking- How applied linguistics explains the way LLMs learn and why understanding that gives you a real edge in SEO- Whether AI is truly capable of creativity and where the line between human and machine thinking actually sits- The structural gap study built from 19,000 data points: 57% of all AI visibility gaps fall into just three categories- A real case study: how InLinks went from position 6 to position 1 in AI recommendations in just 8 weeks by filling entity gaps- Why share of voice as a metric is misleading and what you need to measure instead- How to build strong brand to entity connections through content, internal linking and schema- Why PR, Reddit and third party content are becoming more important than ever for AI visibility- Whether LLMs are using live data or relying on training data and why most brands have this completely wrong- Why the brands that win long term in AI search are the ones with the best products and strongest social consensus- What stays uniquely human as AI takes over more of the knowledge workConnect with Genie:LinkedIn: https://www.linkedin.com/in/genie-jones/Website: https://inlinks.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:44 - AI Visibility & SEO: Setting the Stage01:08 - What Do You Do & Why Does It Matter Right Now?02:46 - What Are "Entities" in SEO? (Simple Explanation)04:09 - Biggest Mistakes Marketers Make with AI SEO06:04 - Why Tracking Prompts Doesn't Work08:20 - How Applied Linguistics Gives an Edge in SEO10:34 - How LLMs Actually Learn (In Simple Terms)11:36 - Can AI Truly Be Creative?14:12 - Study Breakdown: Where Brands Lose AI Visibility17:31 - Case Study: From #6 to #1 in 8 Weeks19:18 - SEO vs AI Visibility: What's Different?20:27 - Why "Share of Voice" Is Misleading22:38 - What Is Entity SEO, Really?25:00 - How to Build Strong Brand–Entity Connections28:14 - Why PR, Reddit & Third-Party Content Matter31:55 - Does AI Use Live Data or Old Training Data?35:09 - Best LLMs & Should You Even Use Them?38:07 - What Clients Really Want: "Are We #1?"42:14 - Who Wins in the AI Era? (GEO Blueprint)47:00 - The 3 Biggest SEO Gaps (From 19,000 Data Points)52:04 - Will AI Actually Hurt Big Brands?55:18 - The Future of Work: What Stays Uniquely Human?58:25 - Vibe Coding: Building Without Code01:01:32 - Where to Find Genie + Outro#GEO #EntitySEO #AISearch #LLMOptimization #SEO #DigitalMarketing #B2BSaaS #KnowledgeGraph #ContentMarketing #GEOBlueprint

Everyone wants to know how to appear in AI search. Most of the advice out there is noise. Yaser Ayub is one of the few people actually testing what works.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QYA4xoIn this episode, George Vlasyev sits down with Yaser Ayub, founder of Rayze Digital, an SEO and AI search agency helping brands build lasting visibility the right way. Yaser has been doing SEO for over 14 years, survived Penguin and Panda, ranked on page one of both Google and ChatGPT for SEO consultant London, and is one of the most grounded voices in the GEO space right now.This is a conversation about fundamentals, long term thinking and what AI search actually rewards.Key Topics Covered:- Why the wrong way to do SEO is chasing short term tactics like listicles, poor links and AI generated content at scale- How to have the honest conversation with clients about why SEO is a marathon and not a sprint- How AI overviews are affecting client traffic and the two content strategy approach Yaser uses to address it- The framework for measuring AI search visibility: what AI knows about your brand, entity level share of voice and prompt tracking with open ended questions- Why share of voice measurement is often misleading and what to do instead- The most important KPIs for AI visibility from a business revenue perspective- Inside the ChatGPT ad pilot: deep pockets required, tracking still broken, but a massive opportunity is coming- Which LLM will win and why different models are already being used for different purposes- How Yaser ranked on page one of both Google and ChatGPT for a competitive keyword by doing the basics exceptionally well- Why brand mentions without links are now just as important as links for AI citations- Why fresh content wins in AI search and the case study proof behind it- What businesses with zero AI visibility should actually do right now- Why the best products win long term and how Warren Buffett's investing principles apply to SEO strategyConnect with Yaser:LinkedIn: https://www.linkedin.com/in/yaserayub/Website: https://www.rayze.co.uk/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:47 - Who is Yaser & what does Rayze Digital do?02:01 - What is the wrong way of doing SEO?03:12 - How do you tell clients SEO takes time?04:33 - Have AI overviews affected your clients' traffic?06:26 - What does Rayze Digital do differently from traditional SEO?08:44 - Framework for measuring AI search visibility09:49 - Share of voice — and why you need to be careful10:37 - Most important KPIs for AI visibility12:04 - Hot take — ads are coming to AI14:45 - Will AI ads become a money spinner?15:09 - Which LLM model will win — or will there be many?17:43 - How Yaser ranked on page one of both Google and ChatGPT19:13 - How important is PR and brand mentions for AI visibility?23:26 - The best products win long term — Warren Buffett meets SEO28:08 - The number one question CMOs are asking right now29:04 - How has AI changed your day to day workflow?30:36 - What should businesses do if they have no AI visibility?32:51 - Does ranking on Google guarantee AI citations?34:04 - Fresh content wins in AI — case study proof34:44 - What's the upside of an AI overview if there's no click?36:41 - Is AI search an opportunity or a threat?38:29 - Which AI platform should businesses focus on first?40:23 - First mover advantage — blessing or curse?46:07 - SEO is not dead — it's just adapting47:17 - Don't be everywhere for the sake of being everywhere48:22 - Outro#GEO #SEO #AISearch #LLMOptimization #B2BSaaS #DigitalMarketing #ContentMarketing #EntitySEO #SearchEverywhereOptimization #GEOBlueprint

Is traditional SEO dead? In this episode of the Geo Blueprint, host George sits down with Ruan Marinho (founder of Develomark) to uncover how AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are changing local search forever.

Discover how users are shifting from traditional Google searches to asking LLMs like ChatGPT, Grok, and Claude for business recommendations—and how your business can optimize its digital footprint to get cited by AI engines. Ruan breaks down his exact agency workflows, how to build an LLM data layer, attribution strategies for ChatGPT conversions, and why LinkedIn is secretly AI’s favorite content engine.

🚀 Ready to scale your search visibility across Google and AI search engines?Try Semrush today free for 14 days (exclusive extended trial) to discover keywords, track performance, and power up your content strategy: https://semrush.sjv.io/Gboe0B

• The Shift from SEO to AEO/GEO: Why local business discovery is moving from search engines to answer engines.

• Winning AI Visibility: The exact workflow using categories, topics, and prompt targeting rather than old-school keyword stuffing.

• LLM Attribution: 3 practical ways to track phone calls and form submissions coming directly from ChatGPT.

• Agentic Commerce & Protocols: How AI agents will transact with each other using new protocols from Stripe, Coinbase, and Cloudflare.

• The LinkedIn AI Advantage: Why posting on LinkedIn indexes faster in LLMs than almost any other social platform.

00:00 - Intro00:11 - Who is Ruan and what does Develomark do?02:32 - How has AI changed discovery for local businesses?04:01 - The workflow to help local businesses win AI visibility05:55 - What content to produce and how to distribute it07:06 - Why you can't go after just the category — topic and prompt strategy07:45 - There is no keyword strategy — only billboards in the LLM09:37 - What local businesses don't know about AI that's already working for them10:44 - How to attribute conversions to ChatGPT — 3 methods11:51 - The 3-question pitch that sells GEO to any local business13:34 - Biggest opportunity most companies are missing right now14:28 - How to build a transcript-first culture and data layer for AI15:38 - What LLM do you use and why?16:59 - ChatGPT study — how real people actually find local services18:04 - Will there be one LLM winner or will it stay scattered?19:49 - IP and data as the competitive moat — the Mark Cuban argument21:19 - How people search differently in ChatGPT vs Google22:16 - Agents will transact with each other — Stripe, Coinbase, Cloudflare protocols23:25 - What agents won't be doing for us anytime soon24:43 - What is uniquely human — the most honest answer26:43 - Zuckerberg's social network for agents idea30:11 - Children growing up with AI memory from birth30:50 - AI matchmaking for life partners — the business idea33:59 - Agentic commerce — Rolex vs toothpaste vs luxury36:12 - Human experiences will get stronger as AI grows38:10 - 1000+ clients — the Buddhist marketing principle39:54 - Best advice for a founder trying to get found in AI40:58 - LinkedIn is AI's favorite platform — strategy explained42:51 - Social trust is the most important currency in business44:05 - People are more interesting than AI45:29 - AI will have consciousness and rights — the philosophical take47:01 - Will humans ever choose AI over humans?48:00 - Outro

• Follow Ruan Marinho on LinkedIn: https://www.linkedin.com/in/ruanmarinho/

• Learn more about Develomark: https://www.develomark.com/

• Follow George Vlasyev on LinkedIn: https://www.linkedin.com/in/georgevlasyev/

#SEO #AISearch #AEO #GEO #DigitalMarketing #GenerativeEngineOptimization #AnswerEngineOptimization #ChatGPT #LocalSEO #Podcast

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, Claude, and Perplexity for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Tyler Calder, CMO of PartnerStack, breaks down exactly how brands can turn AI search and trusted networks into a real revenue engine.

✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6kXENb

In this episode of The GEO Blueprint Podcast, we sit down with Tyler Calder, CMO of PartnerStack, to unpack the transition from SEO to GEO, why the fundamental truths of B2B marketing remain the same, and how to harness your partner ecosystem to win visibility across LLMs. Tyler also shares his firsthand experience managing a $46M+ marketing budget, how he realized his previous skepticism about ICP data was a mistake, and the precise workflows PartnerStack uses to automate personalized marketing at scale.

Key Topics Covered:

• SEO vs. GEO — Is It Actually Different? Why Tyler believes generative engine optimization is simply "good SEO" at its core, and why trying to trick or manipulate LLMs is a dangerous game that could get your business penalized overnight.

• The Power of Third-Party Validation: Why what you say about your brand doesn't matter to AI unless trusted third parties, partners, and networks are actively agreeing with you.

• Partner-Led Growth (PLG): Moving past isolated definitions of "partners" to build an ecosystem that drives revenue across marketing, sales, and customer success.

• Lessons from a $46 Million Budget: How massive budgets fundamentally change an organization, why speed of experimentation is your greatest unfair advantage, and how to make data-backed marketing decisions.

• The $1.1M Churn Wake-Up Call: The hard lesson that forced Tyler to completely shift his mind on the importance of ICPs—and how PartnerStack built a 52-signal system to target only "Tier A" accounts.

• Smart Workflows Over Hype: How to leverage tools like Clay and Webflow to build 500 personalized landing pages in 10 minutes, and why point-solution SaaS tools are in trouble in the AI era.

Connect with Tyler:

• LinkedIn: https://www.linkedin.com/in/tylercalder/

• Website: https://partnerstack.com/

The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.

Subscribe to Substack: https://georgevlasyev.substack.com/

Timestamps:

• 00:00 - Intro

• 01:11 - What is PartnerStack and why does it matter?

• 02:48 - How will AI change B2B marketing over the next 3 years?

• 04:53 - What is partner-led growth and why is it important now?

• 08:18 - Human connection vs programmatic — the lesson that changed Tyler's thinking

• 11:54 - Managing a $46M marketing budget — the biggest lesson

• 16:00 - How does PartnerStack fit into the AI visibility ecosystem?

• 18:18 - GEO vs SEO — not as different as people think

• 21:09 - Less than 20% of sites are doing what they know they need to do

• 26:55 - How a SaaS founder finds their first partners

• 29:57 - The biggest marketing belief Tyler completely reversed — ICP

• 33:09 - Churned more than we sold — the quarter that changed everything

• 36:12 - How PartnerStack is integrating AI into marketing workflows

• 41:05 - 500 personalized landing pages in 10 minutes with Clay and Webflow

• 42:15 - Vibe coding — building things you could never build before

• 43:34 - "Wouldn't it be cool" sessions — now you can do all 50 ideas

• 45:33 - AI deepfakes and cybersecurity — Warren Buffett's wake-up call

• 47:30 - Outro

#GEO #AISearch #SEO #GenerativeEngineOptimization #PartnerStack #PartnerLedGrowth #AIVisibility #LLM #B2BMarketing #DigitalMarketing #ArtificialIntelligence #SearchMarketing #GEOBlueprint #SaaS #MarketingBudget #Workflows

Only 1% of website traffic comes from LLMs right now and Patrick Reinhart has the 3 billion session study from Conductor to prove it.In this episode, George Vlasyev sits down with Patrick Reinhart, VP of Professional Services at Conductor, where he has spent nearly 11 years helping enterprise brands navigate the intersection of SEO, data, and now AI search. With 23 years in the industry, Patrick leads strategic consulting for some of the world's largest organizations and runs Conductor's monthly 3030 webinar series. He brings one of the most data-grounded perspectives on GEO, brand visibility in LLMs, and what search professionals actually need to do right now.Key Topics Covered:- Conductor's benchmarks study covering 3 billion sessions and 54 million prompts — and what the 1% LLM referral traffic number really means- Why Conductor is shifting from SaaS to data as a service and what that signals for the future of software- What Google values vs. what LLMs value after two years of side-by-side tracking- Why backlinks matter in traditional search but brand sentiment is the authority signal in AI search- The attribution problem in AI search and why a rise in direct traffic is your best proxy right now- AI commerce agents: where they will work (flights, subscriptions) and where they won't (anything above a comfort-price threshold)- The gamification of AI search and why a human in the loop is the real line between sustainable and black hat- Why the SEO vs. GEO debate is mostly pointless and what search professionals should actually own- Why your brand is a mathematical entity in AI and what that means for sentiment, share of voice, and visibility- Google Personal Intelligence, Gemini pulling citations from Gmail, and what hyper-personalization does to the search journey- AI overview coverage swinging from 23% to 47% back to 34% and what the volatility actually signals- Why ads in AI chat are fundamentally not conducive to the experience — and what the early test results are showing- Direct CMO advice for right now: reset expectations, fix the process, and stop treating traffic as a success metricConnect with Patrick:LinkedIn: https://www.linkedin.com/in/patrickreinhart/Website: https://www.conductor.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro01:36 - Who is Patrick and what does Conductor do?02:30 - Conductor is shifting from SaaS to data as a service — what does that mean?04:45 - What will be the moat of software companies moving forward?06:08 - Conductor's study — 3 billion sessions, 54 million prompts, only 1% traffic from LLMs11:33 - What Google values vs what LLMs value — 2 years of tracking15:43 - The attribution problem in AI search20:02 - What's your take on agents for commerce?22:52 - Gamification of AI search — what companies should NOT do26:57 - Is it SEO or GEO — why does that debate matter?32:43 - Demographics, AI adoption, and why your audience determines your strategy38:21 - Your brand is a mathematical entity in AI39:17 - Google personal intelligence — the data behemoth finally unlocks46:22 - AI overview coverage went from 23% to 47% back to 34% — what that tells us52:12 - Hot take — ads in AI55:12 - CMO advice for right now58:38 - Outro#GEO #AISearch #SEO #GenerativeEngineOptimization #DigitalMarketing #B2BSaaS #LLMOptimization #ContentMarketing #SearchMarketing #GEOBlueprint

300 million websites. One of the most unique vantage points on AI search in the world.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/2RyML7In this episode, George Vlasyev sits down with Crystal Carter, Head of AI Search and SEO Communications at Wix, where she helps shape how hundreds of millions of websites navigate the shift from traditional SEO to AI search visibility. Crystal is a global keynote speaker, Harvard Business School presenter and author of the upcoming book New Rules of AI Search. She brings one of the most grounded and data-rich perspectives on GEO, agentic commerce and the future of the web available anywhere right now.Key Topics Covered:- How search is actually evolving right now and what the data from 300 million Wix websites is showing- What NL Web is and how Wix built a one-click solution to make websites ready for AI agents- How the Wix ChatGPT integration works and what you can actually do with it today- Why your website needs to stop being a destination and start being a resource- Why Wix became the first CMS to sign the Agentic Commerce Protocol and what that means for the future of shopping in ChatGPT- How small businesses can compete in agentic shopping against large enterprises- How far away agents making purchases on our behalf actually are and why the shift will be slow until it's suddenly fast- Why different audiences use completely different AI platforms and how brands should use that data to prioritize their GEO strategy- How Aria tags work for both visually impaired users and AI agents and why that overlap matters for your website- Whether there will be one AI winner or whether models will stay scattered across different use cases and audiences- What zero click and click collapse actually mean for your business and what to do about itConnect with Crystal:LinkedIn: https://www.linkedin.com/in/crystal-carter-digital/Website: https://www.wix.com/📖 Crystal's Book (Pre-Order): https://www.amazon.co.uk/New-Rules-Search-Results-visibility/dp/1394399693Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:53 - Who is Crystal & what does she do at Wix?02:44 - How is search actually evolving right now?07:34 - NL Web — how to make your website ready for AI agents in one click14:09 - Wix's ChatGPT integration — what can you actually do with it?17:39 - Your website needs to be a resource, not just a destination20:33 - Wix signs the Agentic Commerce Protocol — what does that mean?22:11 - How can small businesses compete in agentic shopping?25:42 - How far away are agents making purchases on our behalf?32:45 - Wix had an AI website builder in 2016 — slow until it's fast35:11 - Who actually uses which AI — and how brands should use that data38:03 - Aria tags work for blind users and AI agents. Here's why that matters.40:52 - What is your go-to LLM model?43:57 - Will there be one AI winner or will models stay scattered?48:57 - Zero click and click collapse — what to do about it51:54 - Outro#GEO #AISearch #SEO #AgenticCommerce #DigitalMarketing #B2BSaaS #LLMOptimization #ContentMarketing #SearchMarketing #GEOBlueprint

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, and Claude for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Chirag Kulkarni, founder of Taco.co, breaks down exactly how brands can turn AI search into a real revenue engine.

✅ Win AI visibility — try Semrush free for 14 days https://semrush.sjv.io/dyDJGk

In this episode of The GEO Blueprint Podcast, we sit down with Chirag Kulkarni, founder of Taco.co, to unpack how AI decides which brands deserve authority, why "content made for agents" is mostly a trap, and how one healthcare client grew from $10-15K to $240K a month in search revenue. Chirag also opens up about landing his first SEO client from Neil Patel at 16 years old, and why the future of marketing belongs to humans who can direct AI, not replace themselves with it.

Key Topics Covered:

The "Most Popular Kid in School" Test: Why one person saying your brand is great doesn't move the needle with AI — and what actually signals authority to an LLM.

Forward Deployed Marketing: The Palantir-inspired model Chirag is betting on, where marketers bring AI expertise directly into a company rather than selling generic agency work that AI is already commoditizing.

Reverse-Engineering Prompts from Search Intent: Since there's no keyword volume data for prompts yet, Chirag's playbook for figuring out what to target anyway — and the H1/H2 fix any brand can make this week.

Content for Agents Doesn't Work (Yet): Why microsites and content built purely to be scraped by bots tend to cannibalize your real site and quietly tank Google/Bing performance.

The Expedia and Healthcare Case Studies: How search compounds like an investment — including a healthcare client's 20x revenue jump in under two years.

Are We in an AI Bubble? Chirag's take, plus the story of a European coffee company whose sales are spiking because people are too scared of being replaced by AI to leave the office.

Connect with Chirag:

LinkedIn: https://www.linkedin.com/in/chiragkulkarni/

Website: https://taco.co/

The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.

Subscribe to Substack: https://georgevlasyev.substack.com/

00:00 - Intro01:04 - Who is Chirag and the Taco.co story03:36 - GEO vs SEO — fundamentally the same or different?06:00 - The "most popular kid in school" analogy for AI visibility07:59 - How will AI change marketing over the next 3 years?09:46 - What is uniquely valuable about humans that AI can't replace?11:46 - Agents and forward deployed marketing — what's changing15:05 - What signals does AI use to decide who is an authority?16:45 - Will there be one dominant LLM or many?18:19 - Who wins in AI search — big brands or smaller specialists?20:19 - How do you attribute revenue to AI search?23:49 - Is prompt tracking even reliable, or just hype?27:28 - What's your take on ads in AI?31:04 - Are we in an AI bubble?34:33 - Coffee sales are up because people fear AI will replace them36:48 - Most successful client results — Expedia and 20x healthcare growth39:06 - The one thing every brand can fix this week for AI visibility41:29 - Content made for agents — does it actually exist?47:35 - What does work even look like in the future with AI doing more?49:51 - Middle of funnel content — where LLMs actually shine51:52 - How he got his first SEO retainer from Neil Patel at 1653:18 - Being 21 in a room full of executives twice his age57:31 - Reinventing yourself — adaptability over raw skill58:50 - What is the one thing AI cannot replace in marketing?59:41 - Is AI making us lazy?1:00:37 - Outro

#GEO #AISearch #SEO #GenerativeEngineOptimization #Taco #AIVisibility #LLM #DigitalMarketing #ForwardDeployedMarketing #B2BMarketing #ArtificialIntelligence

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking conversational engines like ChatGPT, Claude, and Gemini for direct answers. If your brand isn’t showing up in third-party citations across authoritative news sites, your business is effectively missing out on the future of digital discovery. Noah Greenberg has the exact distribution playbook to help you reverse-engineer Generative Engine Optimization (GEO) and dramatically scale your brand's AI visibility.

✅ Win AI visibility — try Semrush free for 14 days https://semrush.sjv.io/X4rGk3

In this episode of The GEO Blueprint Podcast, we sit down with Noah Greenberg, CEO of Stacker, to look inside how LLMs scrape the web, choose which brands to reference, and process authority. Noah breaks down why earned media is the single biggest driver for AI visibility, how to turn your brand's owned insights into unmissable original data, and how bootstrapped founders can dominate distribution in a saturated market.

• The Blueprint of Modern Syndication: How brands can transition from self-promotional lists into genuine newsroom-grade content that thousands of authoritative publishers want to run for free.

• Decoding the 239% AI Citation Spike: What it practically means to map your content across a massive digital surface area to drastically shift the probabilities of an LLM recommending your business.

• The Wild West of AI Search: Why the lack of direct guidelines from OpenAI leaves the field wide open for independent research, experimentation, and major visibility wins.

• The CMO's Order of Priority: A strategic, realistic advice guide for marketing leaders on establishing a baseline, playing the long game, and testing earned media vectors.

• What AI Cites (And What It Ignores): Why standard "common knowledge" content gets zero credit from conversational models, and how original data or custom surveys unlock automated citations.

• The Saturated Business Trap: Why modern AI tools like vibe coding have made launching a startup effortlessly easy—but scaling distribution harder than ever before.

• LinkedIn: https://www.linkedin.com/in/noahg/

• Website: https://stacker.com/

  
  

00:00 - Intro

01:03 - How Stacker works — publishers get content free, brands pay

04:29 - 239% more AI citations — what that actually means for GEO

10:36 - Bigger news sites = more likely AI cites you

11:46 - CMO advice — GEO priority list in order

15:13 - How Stacker directly helps brands with AI visibility

16:57 - Why Noah posts on LinkedIn every day

18:52 - Should founders create content on LinkedIn?

20:36 - Fulfilling demand vs creating demand — the YouTube lesson

22:09 - Think of your LinkedIn as a mini media company

23:28 - Make money in 6 months or it's over — what that forced

26:54 - BuzzFeed and Vice — what they did wrong

28:44 - How Noah started and built Stacker over 9 years

30:49 - What content AI actually cites — and what it never cites

34:23 - Original content is the thread across everything in AI search

35:59 - Has AI made it easier or harder to start a business?

38:24 - How founders can win distribution in this new age

41:46 - Should every company hire journalists and economists?

43:39 - Why Noah hired a full-time head of insights

44:00 - PESO model — owned, earned, paid, shared explained

46:01 - Biggest content mistake Noah has made

47:18 - People hate AI for what they're passionate about

49:32 - What's your LLM of choice?

51:03 - Will there be one AI winner or will it stay scattered?

52:12 - What's your take on ads in AI?

53:57 - What I should have asked you — top of mind on GEO

56:07 - Outro

#GEO #AISearch #SEO #GenerativeEngineOptimization #Stacker #AIVisibility #LLM #DigitalMarketing #ContentDistribution #EarnedMedia #B2BMarketing #ArtificialIntelligence #SearchMarketing #GEOBlueprint #Entrepreneurship

Traditional SEO is changing. In the AI-driven search era, users aren't just clicking links anymore—they're asking conversational engines for synthesized answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Mehmet Alp Aysan has the playbook to reverse-engineer generative engine optimization (GEO) and win the future of digital discovery.

✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QY0DvY

In this episode, George Vlasyev sits down with Mehmet Alp Aysan, Co-Founder of Cognizo and former Search Reliability Engineer for Microsoft Copilot. Alp breaks down how to track your brand's presence across language models, why the probabilistic nature of LLMs is a massive opportunity for smaller specialists, and how to build a cohesive narrative that AI agents actually trust.

Key Topics Covered:

• Inside Microsoft Copilot: What working on tech giant infrastructure teaches you about the hidden, ever-changing business metrics driving AI search algorithms.

• The Failure of Programmatic Spam: Why flooding your website with thousands of low-quality AI blogs is unsustainable and will ultimately get your brand penalized.

• Demystifying LLM "Temperature": A simple, clear breakdown of the probabilistic math behind why AI models roll the dice to pick different words and links.

• Scaling AI Visibility 30x: The step-by-step methodology behind how Opel successfully dominated niche topics day-over-day using highly authoritative, original content.

• Marketing to Agents, Not Humans: Preparing for a zero-click world where conversational assistants make the ultimate buying decisions for consumers.

• Results as a Service (RaaS): Why the entire digital ecosystem is shifting away from traditional SaaS apps and into automated outcome delivery.

Connect with Mehmet Alp Aysan:

LinkedIn: https://www.linkedin.com/in/alp-aysan/

Website: https://www.cognizo.ai/

Subscribe to Substack: https://georgevlasyev.substack.com/

The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.

Timestamps:

00:00 - Intro

01:10 - GEO vs SEO — what's the difference and where do they overlap?

02:51 - 5.5 years building AI search at Microsoft — what that taught him

05:51 - The biggest myths about AI visibility he keeps hearing on LinkedIn

07:03 - What is original content in the age of AI?

10:14 - Opel grew AI visibility 30x — here's exactly what they did

11:54 - How does Cognizo actually track AI visibility?

18:09 - The biggest opportunity in marketing most companies are completely missing

19:54 - Can a small company compete against HubSpot in AI search?

23:04 - How will AI fundamentally change marketing in the next 3 years?

26:53 - SaaS is becoming RaaS — results as a service

31:14 - Brand has zero AI visibility — what's the very first step?

32:49 - 73% of LinkedIn citations come from long-form articles — not posts

34:13 - Why narrative and community are the foundation of AI visibility

35:37 - What actually happens when you type a question into AI search?

37:57 - How do you deal with the probabilistic nature of AI when tracking visibility?

40:18 - AI intimacy and what it means for brand marketing

42:38 - What does AI search look like in 2 years?

43:53 - What does "building a narrative" actually mean in practice?

45:09 - First party vs third party — what's the right ratio?

47:08 - Which AI engine are you betting on in 2026?

48:48 - Will there be one AI winner or will it stay scattered?

54:46 - How do you use AI in your own work?

56:37 - What is the one thing AI cannot do for a marketing team?

58:32 - Is AI making us lazier?

1:00:37 - What is uniquely human that AI will never replicate?

1:01:11 - Outro

#GEO #AISearch #SEO #GenerativeEngineOptimization #Cognizo #AIFirst #LLM #DigitalMarketing #B2BSaaS #ArtificialIntelligence #SearchMarketing #GEOBlueprint #Entrepreneurship

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QY0DvYIn this episode, George Vlasyev sits down with Vadi Efe, Founder of Busylike, an AI-first marketing agency brand activation company helping brands create digital media strategies, content production, and campaign execution. Vadi breaks down how to run systematic prompt tracking across language models, why "utility marketing" is the future of monetization inside ChatGPT, and how smaller specialist brands can outcompete massive budgets by capturing targeted niches.Key Topics Covered:Reverse-Engineering LLM Rankings: How to programmatically track hundreds of user prompts across models to figure out exactly when and where your brand is cited.The Architecture of Model Memory: The operational roadmap to establishing your brand as a foundational authority so AI models intuitively recommend you across millions of independent user conversations.The Death of the Traditional Keyword: Why the shift from four-word queries to 23-word natural conversations requires hyper-specific, in-depth content layers to capture high-converting intent.Winning with Limited Budgets: How smaller specialists can exploit hidden gaps in authority ecosystems to dominate niches before multi-million dollar corporate ad spending takes over.The Reality of Generative Content: Why regurgitating standard information fails over the long term, and how to orchestrate AI tools using proprietary expert data to scale unique output safely.The Dawn of Utility Marketing: Why future ad placements inside conversational AI interfaces must deliver active, precise utility to the user to maintain system trust and drive high ROI.Dominating High-Authority Domains: Maximizing visibility on core LLM training vectors like Reddit and YouTube through genuine human-to-human interaction, transcription alignment, and video optimization.The Ultimate Human Edge: The distinct creative elements, emotional dynamics, and real-world experiences that software architectures will never genuinely replicate.---Connect with Vadi Efe:LinkedIn: https://www.linkedin.com/in/vadiefe/Website: https://www.busylike.com/Subscribe to Substack: https://georgevlasyev.substack.com/The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.Timestamps:00:00 - Intro01:04 - What does Busylike do?02:06 - How AI visibility, media strategy and creative production are connected?04:16 - Are AI visibility tools reliable or Fugazi?06:25 - How GEO changes brand discovery vs traditional SEO and paid media?10:16 - How can brands use AI insights to improve messaging and positioning?12:03 - Your brand isn't mentioned in AI at all — what do you do?14:11 - Big brands vs small specialists — who wins in AI search?16:21 - Is AI-generated content a viable long-term strategy?19:10 - Model memory — how to build AI authority in your niche20:46 - Will ads inside AI conversations be sustainable?24:52 - Reddit as an AI visibility strategy26:41 - What can AI never replace in creative production?27:40 - YouTube content strategy for brands in the AI age31:14 - Built and sold two companies — biggest lessons from exits33:13 - How will AI change humanity?36:40 - How will AI change education for our children?39:10 - Replace yourself with AI before someone else does40:00 - Best advice for a founder building an AI company right now41:33 - Agents — use cases and how they change how businesses run43:04 - Will there be one AI winner or will it stay scattered?44:37 - Local language AI — the Turkish token problem47:41 - What's your LLM of choice?49:48 - Voice search and ubiquitous computing53:01 - Outro#GEO #AISearch #SEO

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Arjun Mahadevan has the playbook to reverse engineer AI search engine optimization and win the future of digital discovery.

✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/E0R5rQ

In this episode, George Vlasyev sits down with Arjun Mahadevan, Founder & CEO of Doola, a platform helping global founders form US companies, handle taxes, and manage bookkeeping. Arjun breaks down how Doola became the #1 recommended LLC platform on Google Gemini, the mechanics of Claude’s Model Context Protocol (MCP), and why marketing leaders need to prepare for a world where their primary customers are AI agents, not humans.

• Reverse-Engineering LLM Rankings: How to track AI search citations across models to figure out exactly what content (Reddit, blogs, YouTube) is driving AI recommendations.

• The Massive AI Attribution Disconnect: Why traditional tracking fails to capture the 25%+ of users who discover brands via LLMs before navigating via a direct, branded search.

• Dominating a Hyper-Specific Niche: Why building a structural moat in a specialized category like "LLC for non-US residents" outperforms chasing broad, commoditized keywords.

• The Model Context Protocol (MCP) Revolution: How universal plug-ins are turning websites from onboarding funnels into pure social proof surfaces as transactions move directly inside chat interfaces.

• The Rise of Agentic Commerce: Preparing your business operations for a future where autonomously prompting AI agents buy software and execute business services instead of human users.

• The "Google Maps" Cognitive Effect: The alarming research showing how outsourcing critical thinking to automated platforms shrinks human brain activity.

• The "Write-Your-Take-First" Protocol: A tactical framework of writing down your thesis before prompting an AI to prevent models from simply mirroring back predictable pattern guesses.

• Steven Bartlett’s Creative Moat: Why creative writing and swimming against the lazy AI tide will become the ultimate differentiator for future business leaders.

• Earning the Right to Play: Overcoming the "dull, dreary grind" of early-stage operations and using strategic hiring to transition your daily work from a chore into a game.

• LinkedIn: https://www.linkedin.com/in/mahadevanarjun/

• Website: https://www.doola.com/

Subscribe to Substack: https://georgevlasyev.substack.com/

The Geo Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.

00:00 - Intro

01:03 - Who is Arjun and how did he get his first customer via Twitter DM?

03:16 - Doola was #1 on Gemini this morning — how do you reverse engineer that?

07:48 - Why LLC for non-US residents instead of the broader LLC market?

09:41 - Should my friend from Netherlands even get a US LLC?

12:16 - Doola's MCP with Claude — where is the internet heading?

16:26 - Will your future customer be a human or an AI agent?

20:24 - What will be uniquely valuable about humans in the AI age?

24:18 - Be the one who replaces yourself with AI

26:11 - Write your take before you prompt

27:00 - Steven Bartlett on why creative writing becomes more important

29:40 - What should every new founder know before the fun parts?

32:25 - When work feels like play, you win

33:52 - Outro

#GEO #AISearch #SEO #GenerativeEngineOptimization #Doola #ClaudeMCP #LLM #DigitalMarketing #B2BSaaS #ArtificialIntelligence #SearchMarketing #GEOBlueprint #Entrepreneurship

Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, it’s just table stakes. If your brand isn’t visible across the entire web ecosystem—from ChatGPT and Perplexity to Reddit and YouTube—you’re effectively invisible. Michael King has the playbook to fix it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/E0RBPeIn this episode, George Vlasyev sits down with Michael King, Founder & CEO of iPullRank and leading expert on technical SEO and Relevance Engineering. As one of the sharpest technical minds in search, Mike breaks down the breakdown of traditional rankings, the reality of Google's "AI Mode," and why winning generative visibility requires a radical shift toward an omni-media footprint.Key Topics Covered:The ranking-citation gap: Why top-ranking Google pages are missing from AI search summaries and why the traditional search playbook is failing.Retrieval vs. Ranking: How AI engines evaluate content through factual density and information extraction over classic domain authority.The Omni-Media framework: Why your brand must live on Reddit, YouTube, TikTok, and third-party review surfaces to survive the "click collapse."Decoding "AI Mode": Inside the mechanics of modern generative information retrieval and how it manipulates content on the other side.The Google API leaks reality check: Why public search guidance often conflicts with internal engineering documentation and what it reveals about algorithm signals.The Query Fan-Out method: How to uncover exactly how Google interprets entire topic clusters using advanced reasoning extraction tools.Entity-First strategy: Shifting your focus from rigid keyword optimization to structured entity relationships that AI datasets can cleanly crawl.Structuring for extraction: Why structured atomic content blocks and clean formatting beat long-form prose when AI models retrieve answers.The fallacy of "just create great content": Why surface-level writing fails the AI validation layer and what you should actually publish.Relevance Engineering:Transforming traditional SEO into an AI-driven discipline that focuses on contextual validation across the wider web.---Connect with Michael King:LinkedIn: https://www.linkedin.com/in/michaelkingphilly/Website: https://ipullrank.com/Subscribe to Substack: https://georgevlasyev.substack.com/The Geo Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.---Timestamps:00:00 - Intro01:48 - Is AI search fundamentally different from SEO?02:42 - Social consensus — why your message needs to be everywhere06:25 - Does a traditional SEO team even exist in 5 years?11:09 - Relevance engineering — not SEO. What does that mean?16:14 - Original content in AI search — the shoes cut in half18:19 - What will be the content moat? There won't be one.26:19 - What is chunking and why does it matter?28:50 - Page speed is an eligibility gate, not a ranking factor30:29 - AI is making us stupider — the research behind it32:57 - CMO advice — traffic is collapsing, here's what to do34:12 - Does Google rank still correlate with AI citations?35:40 - AI visibility tools — accuracy vs precision40:41 - The marketing engineer — what is this new role?41:48 - Vibe coding — he no longer writes code42:47 - Will there be one AI winner?46:53 - Black hat in AI search — there are no guidelines48:08 - Will creative writing come back in the AI age?52:16 - What's coming in the next 12 months?55:21 - AI, propaganda and the filter bubble56:30 - AI and education — the future of personalized learning58:42 - Outro#GEO #AISearch #SEO #GenerativeEngineOptimization #iPullRank #ContentMarketing #DigitalMarketing #B2BSaaS #ArtificialIntelligence #SearchMarketing #GEOBlueprint

AI search sends less traffic than traditional search, but the traffic it sends is highly qualified. Patrick Stox has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/xJro6kIn this episode, George Vlasyev sits down with Patrick Stox, Product Developer and Technical SEO Expert at Ahrefs, an industry-leading SEO platform that recently studied 75,000 brands to understand what drives visibility in ChatGPT. Patrick is one of the clearest and most grounded voices in the space on what actually works in the AI-driven search age, how to navigate the "click collapse," and what is quietly changing for brands that haven’t made the shift yet.Key Topics Covered:* The reality of the click collapse: Why AI search traffic is plummeting by over 50% but sending more qualified conversions * The freshness vs. relevance debate: Why pages with zero Google traffic are being cited thousands of times by AI * The breakdown of Google's "Web Guide": What it is, why it beats standard AI modes, and how it handles clickable links * Why attribution is "messy and difficult" right now — and the manual workarounds brands are using to track LLM impact * Personalization and memory: Why two people typing the exact same prompt will get 100% different results * The truth about AI agents in commerce: Will consumers actually trust AI assistants with their credit cards? * How Google is fighting back: The hiring of anti-scraping engineers and the blocking of traditional SEO rank tracking tools * Walled gardens and paywalls: Why established publishers are shifting toward data licensing and subscription models * Information Gain Framework: Why your content needs a mix of AI efficiency and unique human insights to be valued * How Ahrefs built 100 free AI writing tools to drive 20 million visits per month as a massive lead-gen funnel * The 30-minute CMO audit: Why marketing leaders need to "take a breath" amidst the AI bubble and focus on long-term strategy * Why SEO is transforming into GEO (Generative Engine Optimization) and why brand reputation and product quality matter more than ever Connect with Patrick Stox:LinkedIn: https://www.linkedin.com/in/patrickstoxWebsite: https://ahrefs.comSubscribe to Substack: https://georgevlasyev.substack.com/The Geo Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems.Timestamps:00:00 - Intro00:56 - Ahrefs studied 75,000 brands — what actually drives AI visibility?02:53 - Click collapse — traffic plummeting but conversions aren't03:56 - Attribution in AI search — how do brands track the invisible?06:23 - Agents for commerce — are we actually ready?08:43 - What is the most important AI search metric right now?11:46 - What does the future of the web look like?12:34 - Web Guide vs AI Mode — which will win?15:15 - Google is blocking SEO tools past position 30 — here's why16:57 - Should publishers go behind paywalls to protect from AI crawlers?19:22 - Junior SEO jobs — should you change careers?20:39 - Is it SEO or GEO — and why does that distinction matter?24:11 - What is uniquely human in the age of AI?31:52 - Ahrefs built 100 free AI tools — 20 million visits per month32:54 - What jobs are actually safe from AI?36:45 - CMO advice for the next 6-12 months39:50 - Vibe coding — hundreds of apps built43:44 - AI generic content vs original — what should you actually publish?46:26 - Are we in an AI bubble?50:46 - Outro#GEO #AISearch #AEO #SEO #ContentMarketing #DigitalMarketing #B2BSaaS #ArtificialIntelligence #SearchMarketing #GEOBlueprint #Ahrefs

AI search sends less traffic than Google, but the traffic it sends converts at a higher rate. Jason Patel has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yvqIn this episode, George Vlasyev sits down with Jason Patel, founder of OpenForge, an AI search analytics platform that helps brands track and win visibility across ChatGPT, Gemini, Perplexity and every major answer engine. Jason built and sold his first company on the back of SEO, and now he is one of the clearest voices in the space on what actually works in the AEO age and what is quietly killing brands that have not made the shift yet.Key Topics Covered:- Why the entire internet experience is becoming personalized and what that means for how brands show up in AI search- Why you cannot measure AI search visibility with exact attribution yet — and the workaround that actually works right now- The new AI search metrics that matter: AI mentions, citations, share of AI voice, and prompt coverage- Why asking the same prompt over and over again is currently the most accurate way to track your visibility in answer engines- Why mid-funnel and commercial content is where the real opportunity is — and why top-of-funnel content is becoming increasingly dangerous to rely on- The information gain framework: why the only content AI will consistently cite is content it cannot create on its own- Why AI search traffic converts at a higher rate than traditional search traffic despite lower volume- How to win visibility differently on ChatGPT, Gemini, Claude, and Perplexity — and why Perplexity has the largest magnitude of difference from all other platforms- Why there is no golden ratio between first-party and third-party citations and how to find what actually tracks for your specific market- The 30-minute CMO audit: where to start when your traffic is flat or declining- Why structured data and schema are no longer just important — they are mission critical for AI search- Why SEO is not dead but is transforming into something bigger, more lucrative, and more holistic- What people are getting most wrong about AEO and GEO right now- Why the AI age will create more jobs than it destroys — and why human connection becomes more valuable, not lessConnect with Jason:LinkedIn: https://www.linkedin.com/in/pateljasonWebsite: https://www.openforge.ai/Connect with George:LinkedIn: https://www.linkedin.com/in/georgevlasyevSubscribe to Substack: https://georgevlasyev.substack.com/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:52 - How Is AI Changing Search & Marketing?02:37 - Can You Measure Visibility in AI Search?05:22 - Which AI Search Metrics Actually Matter?08:06 - How Do You Track AI Search If AI Hallucinates?09:25 - Will AI Analytics Kill AI SEO Tools?11:23 - Why Mid-Funnel Content Beats Top-Funnel Content15:07 - What Kind of Content AI Can't Replace17:32 - Are AI Agents the Future of Commerce?19:10 - How Do Brands Win on ChatGPT, Gemini & Claude?27:02 - Do First-Party or Third-Party Citations Matter More?30:24 - What Should CMOs Do About Declining Traffic?38:33 - What's the First Thing Every Company Should Do for AI Search?42:41 - What People Are Getting Wrong About AI Search, AEO or GEO?46:18 - Will AI Replace White-Collar Jobs?50:04 - Why Human Connection Matters More in the AI Era?55:04 - Where Can People Find Jason Patel?#GEO #AISearch #AEO #SEO #ContentMarketing #DigitalMarketing #B2BSaaS #ArtificialIntelligence #SearchMarketing #GEOBlueprint