The Freelance Ads Club Podcast – Details, episodes & analysis

If you're a lead gen ads manager, you're probably aware of application funnels.  If you're more ecomm, they may not be as familiar.

If you have a client application process for your own freelance business, it would probably make sense to brush up on this strategy to help you with your own pipeline.

In today's episode, Alice Bjorkstrand, Meta Ads Manager and Funnel Strategist, does a deep dive into application funnels.  Learn:

• What they are
• When to use them for your own business
• When a client is ready to use them for their business
• What makes a successful funnel
• The common pitfalls
• Lessons learned

If you're looking for a way to streamline your lead generation and automate more of the process, you'll find this episode really useful.

About our guest:

Alice Bjorkstrand is the founder of Alice Bjorkstrand Limited and is an experienced Meta Ads Manager and Funnel Strategist, supporting coaches, creatives and service providers to create automated strategies to increase their impact and revenue. 

You can find Alice at:

Instagram: https://www.instagram.com/alicebjorkstrand/ 

Website: https://alicebjorkstrand.com/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One of the most common reasons that freelancers drop their own marketing?

They don't know what to post!

In this week's episode, I am joined by Georgia Williams, Ray of Social, to talk about all things content and why having a clear strategy is important to never run out of ideas.

Georgia has worked in social media marketing for the last 10 years both in-house and agency side. She now owns her freelance business "Ray of Social" creating content for people who provide a service. Her aim is to inspire brands with faff free content ideas enabling them to sell their service & show up proudly as themselves. 

Contact Georgia here:

Instagram: https://www.instagram.com/rayofsocial/

TikTok: https://www.tiktok.com/@rayofsocial

Facebook: https://www.facebook.com/rayofsocial

LinkedIn: https://www.linkedin.com/in/georgiamwilliams/

Website: https://www.rayofsocial.com/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Influencer marketing is going nowhere and as an ads manager, the probability your client has asked if you'll 'find' them an influencer to work for free, is high.

In this chat with Jessica Audsley, Founder, We Have Agency, we talk about what's the latest in the influencer world, what influencers expect from outreach and what you should expect as a freelancer from your clients if influencer management suddenly falls on your to-do list.

To reach out to Jess:

https://www.instagram.com/we.have.agency/
https://www.linkedin.com/in/jessica-audsley/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One day you're at capacity, the next day, 3 of your clients give notice on the same day and you're suddenly in panic mode about replacing them.  

In today's episode, Charlotte Sheridan, Founder, The Small Biz Expert,  shares why client churn is inevitable and why instead of burying our heads in the sand and being in denial that client relationships will come to an end, forecasting how long they may stay and keeping a constant pipeline to stay fully booked.

Freelancer feast and famine periods are common.  Break this cycle after listening to Charlotte share her experience and how she overcomes this within her own business.

To contact Charlotte:

Charlotte@thesmallbizexpert.co.uk
https://www.instagram.com/the_small_biz_expert/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

We all know that businesses need to nurture their customers and clients after their first purchase from an ad.  Jason shares what data he analyses for his clients to help you spot opportunities and increase the lifetime value of your clients' customers.

To get in touch with Jason:

Website: https://www.wearedefiant.io/

LinkedIn: https://www.linkedin.com/in/jasonchappel/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Today I chat about the launch of The Freelance Ads Club Membership.

I'm always interested to hear in other people's launches and what went well, what didn't go well and what they learnt.

If you're thinking of launching something, I hope it helps. 

If anything surprised you, let me know!

If you want to join the membership next time doors open, click here!

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Disclaimer: There were some technical difficulties when recording this episode so please excuse some of the poor quality audio.  It's worth persevering through!

This is a tough love episode and the advice Jon shares is invaluable to anyone who runs a business and either is dealing with late-paying or non- paying clients, has endured those clients before or is worried about working with them in the future.

Hopefully, his tips will help you avoid stressful situations in the future.

You can hear more from Jon at the links below:

LinkedIn: https://www.linkedin.com/in/the-ebg/
Well-Fed Business Instagram: https://www.instagram.com/wellfedbusiness/
Well-Fed Business TikTok: https://www.tiktok.com/@wellfedbusinesspodcast
The Well-Fed Business podcast: https://www.youtube.com/channel/UC0i-CpXFVS1CgnCxmYfKXQg

Book by Anne Dixon: 

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

The free Freelance Ads Club Slack Channel is getting an upgrade.

It's been a valuable resource for many multi-platform ads managers since May 2022 but it could be soooo much more.

Currently, it is difficult to navigate or get to know other members well and this is blocking referrals from happening (NO ONE refers work to someone they don't know and trust, their reputation is on the line after all!)

Listen in to why I want to help more freelancers earn more for their expertise and why the changes are needed to make this happen.

To join the waitlist, sign up here.

Doors will open for one day ONLY on Wednesday 1st February 2023.

See you on the inside!

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Referrals have been key to me building my freelance business and in this episode I talk about how I got the ball rolling.  Learn what strategic partnerships I build and how I increase my chance of a glowing referral.

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Episode 19 is a good one!  And I say that every time I know :) 

Today I am joined by Rosie Parsons, THE personal branding photographer.  I invited Rosie to come and join me today to talk about the importance of being visible online.

As a freelance ads manager, you are just one person in a very noisy place trying to shout louder than everyone else to get noticed.  Having decent photography or visuals, whether graphics or strong products / brands, can really help to get you noticed and to stand out in someone's feed. So in today's episode I am talking to Rosie, and she is sharing her tips on how to get started, how to budget for a branding portfolio, whether you're even ready for one at this point in your business, and what the benefits are.

We also talked about the amazing processes Rosie has in place in her business, as a freelancer herself, and how she helps herself to save time and make things more efficient in running her business. Rosie also shares how she makes sure she gives her clients a VIP experience to clients so they return for more, and recommend her to their network.

Rosie can be contacted via her Website: http://rosieparsonsphotography.com or on via social media profiles: 

http://instagram.com/rosieparsonsphotography 

https://www.linkedin.com/in/personalbrandphotographer/

And her podcast is Build A Brand with Rosie Parsons if you want to subscribe

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/