The Founders – Details, episodes & analysis
Podcast details
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Discover the start-up stories behind some of the most successful and innovative businesses and brands from the founders themselves.
In this podcast series, fellow co-founders of Campfire, Alex Brown and Joe Gradwell speak to business owners about how they went from idea to launch, their strategy for growth and sustainability, but also their personal story which offers an insight into the entrepreneurial drive.
Whether you’ve got the next great business idea or running your own start-up, this podcast shares invaluable knowledge that you won’t find anywhere else.
Connect with Alex, Joe and Campfire here: https://linktr.ee/thefounderspodcast
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Apple Podcasts
🇬🇧 Great Britain - entrepreneurship
03/05/2025#87🇬🇧 Great Britain - entrepreneurship
02/05/2025#56🇬🇧 Great Britain - entrepreneurship
01/05/2025#61🇬🇧 Great Britain - entrepreneurship
16/01/2025#97🇺🇸 USA - entrepreneurship
16/01/2025#77🇬🇧 Great Britain - entrepreneurship
15/01/2025#97🇺🇸 USA - entrepreneurship
15/01/2025#77🇺🇸 USA - entrepreneurship
14/01/2025#99🇬🇧 Great Britain - entrepreneurship
20/11/2024#64🇬🇧 Great Britain - entrepreneurship
03/11/2024#96
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Shared links between episodes and podcasts
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See all- https://www.instagram.com/zoe
107 shares
- https://www.instagram.com/steven
40 shares
- https://uk.movember.com/
24 shares
- http://www.feelgoodclub.com/
1 share
RSS feed quality and score
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See allRSS feed quality
To improve
Score global : 69%
Publication history
Monthly episode publishing history over the past years.
Episodes published by month in
Campfire: How our rivalry made us perfect business partners
mercredi 10 mai 2023 • Duration 52:14
Joe Gradwell and Alex Brown founded social first marketing agency Campfire after meeting and fostering a healthy rivalry at Social Chain.
In the final episode of the podcast, Alex and Joe are now telling their founding story.
They explain what led them to starting their own competing agency; how they landed on their company values, which includes the ‘no d*ck head’ rule; how they romanticised their business and how that manifested into probation passing fireworks.
To keep up with Alex and Joe’s plans for the future, follow the team behind The Founders.
In the final episode of the podcast, Alex and Joe are now telling their founding story.
They explain what led them to starting their own competing agency; how they landed on their company values, which includes the ‘no d*ck head’ rule; how they romanticised their business and how that manifested into probation passing fireworks.
To keep up with Alex and Joe’s plans for the future, follow the team behind The Founders.
Knoops: Jens Knoop on how to diversify your revenue stream
mercredi 3 mai 2023 • Duration 37:04
Jens Knoop’s passion for hot chocolate led him to found Knoops in 2013 with only one store. Now, with more than 10 stores nationwide and an online range, you can now consider Jens Knoops, as the modern day Willy Wonka.
Jens explains how while researching as part of his previous job, he stumbled across the ‘little luxuries’ market - which when paired with his nostalgic love of chocolate, led him to starting Knoops.
Knoops battled with the covid pandemic and so Jens shares exactly what he thinks startups should be focusing on in their early days to ensure they have a diverse revenue stream.
He also shares valuable insights into how he diversified their revenue streams when faced with the adversity of the pandemic, and why startups should consider this from day 1.
Ahead of opening Knoops’ in Manchester, he shares what he’s doing to ensure the Knoops experience is the same in every store.
Follow Knoops and the team behind The Founders.
Jens explains how while researching as part of his previous job, he stumbled across the ‘little luxuries’ market - which when paired with his nostalgic love of chocolate, led him to starting Knoops.
Knoops battled with the covid pandemic and so Jens shares exactly what he thinks startups should be focusing on in their early days to ensure they have a diverse revenue stream.
He also shares valuable insights into how he diversified their revenue streams when faced with the adversity of the pandemic, and why startups should consider this from day 1.
Ahead of opening Knoops’ in Manchester, he shares what he’s doing to ensure the Knoops experience is the same in every store.
Follow Knoops and the team behind The Founders.
Oppo Brothers on why they turned Dragon’s Den down 3 times
mercredi 1 mars 2023 • Duration 47:49
You’d be hard pressed to find a more unique founding story than that of brothers Harry and Charlie Thuillier, the founders of low calorie ice cream brand, Oppo; this one features a word record attempt, kite buggies, and scavenging food… but you’ll just have to listen to find out how their story turned out to be to have an award winning ending.
Harry and Charlie join Alex and Joe to share how they got the business going by telling a few white lies (and why often asking for forgiveness over permission is the only way to get it off the ground); why Charlie’s defining moment was finally convincing Harry to get on board; and why they turned down Dragon’s Den three times and what convinced them to say yes.
Follow Harry, Charlie, Oppo Brothers and the team behind The Founders.
Harry and Charlie join Alex and Joe to share how they got the business going by telling a few white lies (and why often asking for forgiveness over permission is the only way to get it off the ground); why Charlie’s defining moment was finally convincing Harry to get on board; and why they turned down Dragon’s Den three times and what convinced them to say yes.
Follow Harry, Charlie, Oppo Brothers and the team behind The Founders.
ZOE: George Hadjigeorgiou on learning to love a problem
mercredi 22 février 2023 • Duration 50:29
ZOE is a company that at its heart wants to change lives, and co-founder George fully believes in that ethos. After being rejected from university 13 times, he leads with positivity and belief which he shares in this conversation.
One of Wired’s and Forbes’ hottest startups, ZOE is on a mission to improve gut health through their personalised advice by analysing your gut microbe, all through an at home test kit and their app.
Alex and Joe chat with George about why you should fall in love with problems, what business owners can learn from elite athletes and why he doesn’t necessarily see the 250,000 people waiting to get on the app is a good thing.
Follow George, ZOE and the team behind The Founders.
One of Wired’s and Forbes’ hottest startups, ZOE is on a mission to improve gut health through their personalised advice by analysing your gut microbe, all through an at home test kit and their app.
Alex and Joe chat with George about why you should fall in love with problems, what business owners can learn from elite athletes and why he doesn’t necessarily see the 250,000 people waiting to get on the app is a good thing.
Follow George, ZOE and the team behind The Founders.
TooGoodToGo’s Lucie Basch on why you shouldn’t be perfect too soon
mercredi 15 février 2023 • Duration 48:00
Worldwide, we throw away 40% of the food we produce, and Lucie Basch wanted to do something about it. TooGoodToGo offers a win-win solution for businesses and consumers to grab cheap food that would otherwise be thrown away.
Co-founder Lucie describes to Alex and Joe how she learnt from her experience in the food industry that she didn’t want to work for the current system, she wanted to make a new one.
She shares the story of what she promised to the first cafés to get on board with the app, and how TooGoodToGo’s revenue remains meaningful. Lucie also explains why you shouldn’t be too perfect too soon when building your business.
Follow TooGoodToGo, Lucie and the team behind The Founders.
Co-founder Lucie describes to Alex and Joe how she learnt from her experience in the food industry that she didn’t want to work for the current system, she wanted to make a new one.
She shares the story of what she promised to the first cafés to get on board with the app, and how TooGoodToGo’s revenue remains meaningful. Lucie also explains why you shouldn’t be too perfect too soon when building your business.
Follow TooGoodToGo, Lucie and the team behind The Founders.
Canopy & Stars’ Tom Dixon on why authenticity and integrity creates success
mercredi 8 février 2023 • Duration 45:16
Canopy & Stars’ don’t claim to have invented glamping; however since the launch of their curated site of unique outdoor stays in 2010, you only need to look at the Google trends to see it’s rise into the mainstream since.
Co-founder Tom Dixon chats with Alex and Joe about how he’s built a company based on integrity and authenticity, with every listing personally visited by one of the team. He shares how the covid pandemic and rise of staycation affected the business, and how they’re still navigating the change in consumer behaviour.
Tom also shares his thoughts on Airbnb, and why the bigger they get is only good for his business.
Follow Canopy & Stars and the team behind The Founders.
Co-founder Tom Dixon chats with Alex and Joe about how he’s built a company based on integrity and authenticity, with every listing personally visited by one of the team. He shares how the covid pandemic and rise of staycation affected the business, and how they’re still navigating the change in consumer behaviour.
Tom also shares his thoughts on Airbnb, and why the bigger they get is only good for his business.
Follow Canopy & Stars and the team behind The Founders.
Rude Health's Camilla Barnard: Protecting your business in a financial crisis
mercredi 1 février 2023 • Duration 52:48
With only £4,000, Rude Health started humbly with ingredients, supplies, and branded aprons. Now, a brand sold worldwide, co-founder and Brand Director Camilla Barnard has overseen an incredible evolution of a business that started with the aim to make healthy food delicious.
Alex and Joe sit down with Camilla to discover how the simple sentiment of ‘Do I think this is brilliant?’ kicked off the journey; as well as the challenges of raising a young family and growing a new business.
If you’re a business owner and are worried about the year ahead, Camilla shares a unique perspective and tangible advice from her time tackling the 2008 financial crisis during the business’ early days.
Camilla also discusses ways to adapt when they found themselves speaking to a whole new generation who were obsessed with plant based milk.
Follow Rude Health and the team behind The Founders.
Alex and Joe sit down with Camilla to discover how the simple sentiment of ‘Do I think this is brilliant?’ kicked off the journey; as well as the challenges of raising a young family and growing a new business.
If you’re a business owner and are worried about the year ahead, Camilla shares a unique perspective and tangible advice from her time tackling the 2008 financial crisis during the business’ early days.
Camilla also discusses ways to adapt when they found themselves speaking to a whole new generation who were obsessed with plant based milk.
Follow Rude Health and the team behind The Founders.
Absolute Collagen’s Darcy Laceby on building the 4th fastest growing business in Britain
mercredi 25 janvier 2023 • Duration 41:42
From packing products in their kitchen, to a company of 40+, Absolute Collagen has built an authentic brand around helping people feel good about themselves.
Co-founder Darcy Laceby joins Alex and Joe to share the story of their rapid growth, and how she navigates life with her co-founder: her mum, Maxine.
Darcy also shares the frustrations she faces being a young founder, including being mistaken for a marketing exec, and how she handled the company's rapid growth.
She also discusses her experience of leading the production for the brand’s first TV ad after only ever advertising on social media; and why authenticity is the strongest marketing tool.
Follow Darcy, Absolute Collagen and the team behind The Founders.
Co-founder Darcy Laceby joins Alex and Joe to share the story of their rapid growth, and how she navigates life with her co-founder: her mum, Maxine.
Darcy also shares the frustrations she faces being a young founder, including being mistaken for a marketing exec, and how she handled the company's rapid growth.
She also discusses her experience of leading the production for the brand’s first TV ad after only ever advertising on social media; and why authenticity is the strongest marketing tool.
Follow Darcy, Absolute Collagen and the team behind The Founders.
Sacha Lord of The Warehouse Project on becoming bigger than your business
mercredi 18 janvier 2023 • Duration 44:33
Sacha Lord left school with no A-Levels and no idea what he was going to do with his life. Yet, he would go on to run the biggest metropolitan festival in the UK and be the first ever Night Time Economy Advisor for Andy Burnham.
Alex and Joe chat with Sacha about how he fell in love with Mancheter’s rave scene and how he has both been contributing and shaping it ever since.
He shares stories of how he started with blagging to get people through the doors, the scary and darker moments of working in , and how it all led to him being a pivotal part of Manchester’s nightlife scene with The Warehouse Project and Parklife.
He also gives advice to business owners as we enter a difficult couple of years, and he reveals whether or not he’d ever go into politics.
Follow Sacha and the team behind The Founders
Alex and Joe chat with Sacha about how he fell in love with Mancheter’s rave scene and how he has both been contributing and shaping it ever since.
He shares stories of how he started with blagging to get people through the doors, the scary and darker moments of working in , and how it all led to him being a pivotal part of Manchester’s nightlife scene with The Warehouse Project and Parklife.
He also gives advice to business owners as we enter a difficult couple of years, and he reveals whether or not he’d ever go into politics.
Follow Sacha and the team behind The Founders
Caleño’s Ellie Webb on transforming a side hustle to full time business
mercredi 11 janvier 2023 • Duration 42:33
Ellie Webb was frustrated at the lack of alcohol free options when going out during Dry Jan – and through this frustration, Caleño was born.
Alex and Joe sit down with Ellie, Caleño’s founder and Chief Joy Maker, to discuss the challenges of building a business as a side hustle. Ellie goes in depth about what it costs to get a business up and running; the loneliness she felt being a solo female founder; and the incredible story on how her sober spirit was picked up by Sainsburys.
Ellie also divulges her most defining moment, when she made the difficult yet ultimately rewarding decision to give up the London life she thought she’d always wanted.
Follow Ellie, Caleño, and the team behind The Founders.
Alex and Joe sit down with Ellie, Caleño’s founder and Chief Joy Maker, to discuss the challenges of building a business as a side hustle. Ellie goes in depth about what it costs to get a business up and running; the loneliness she felt being a solo female founder; and the incredible story on how her sober spirit was picked up by Sainsburys.
Ellie also divulges her most defining moment, when she made the difficult yet ultimately rewarding decision to give up the London life she thought she’d always wanted.
Follow Ellie, Caleño, and the team behind The Founders.
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