Explore every episode of the podcast The Focused View: Empowering Eye Care Professionals
| Title | Pub. Date | Duration | |
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| EP51: From Specialty to Strategy: Blending Clinical Excellence and Leadership in Independent Optometry with Shonit Jagmohan - Part 1 | 20 Apr 2026 | 00:54:52 | |
What happens when you stop trying to serve everyone and start building a practice around clarity and specialisation? In this episode, we are joined by Shonit Jagmohan, an optometrist and owner of Vision Camberwell, one of the oldest independent practices in Victoria, to unpack how he built a practice model centred on specialty contact lenses, patient experience, and intentional business design. Throughout the conversation, Shonit shares how he shifts from the traditional mindset of trying to serve everyone and instead advocates for clear positioning and strategic differentiation. He shares how leadership, team culture, and structured systems allow him to balance clinical excellence with business sustainability, proving that you don’t have to sacrifice one for the other. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 3:11 - Shonit Jagmohan’s journey to optometry 6:43 - Exposure to different practice models 10:05 - Key difference between independent and corporate optometry 15:59 - Inside Vision Camberwell & its practice philosophy 20:10 - Specialty contact lenses 22:31 - Why Shonit chose specialty contact lenses 27:03 - Differentiation & market strategy 34:53 - Creating a unique patient experience 37:40 - The cost of trying to serve everyone 40:54 - Getting started with specialisation 45:01 - Balancing clinical care & business profitability 48:06 - Building a high-performing team culture Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP50: From Grad to Greenfield: One Optometrist’s Journey to Private Practice Ownership with Sheila Lam - Part 2 | 06 Apr 2026 | 00:59:38 | |
Sometimes, the most powerful way to learn is to build as you go, and Sheila Lam’s journey is a testament to that. In this second part of the conversation, Sheila Lam takes us behind the scenes of building a greenfield practice with Mandy Huynh from a simple idea to full execution. From figuring out business structures and securing funding, to negotiating leases, managing unexpected costs, and building a patient base from zero, Sheila shares the raw, unfiltered realities of entrepreneurship in optometry. This episode isn’t just about opening a practice, it’s about betting on yourself, learning as you go, and building something meaningful from the ground up. Whether you’re a student, early-career optometrist, or someone dreaming of ownership, this episode will give you both practical insights and the mindset shifts needed to take that leap. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:51 - Why Sheila and Mandy chose to gain experience first before opening their practice 4:00 - Finding mentors & building a support system 6:12 - Choosing a business name, logo, and their A team 8:37 - Finding a location 12:50 - Creating a business plan and securing business funds 16:28 - Forecasting bank loan amount for starting a business 20:30 - Finding a property and lease negotiation 28:07 - Practice design and fit-out challenges 31:48 - Unexpected delays: approvals, compliance, construction realities 33:39 - Mindset shift: problem-solving over perfection 35:55 - Most underestimated part of setting up a practice 41:13 - Opening Months: What it’s really like 42:56 - Hiring the first staff 45:54 - How hiring staff improve the business 48:16 - From 0 patients to current growth 49:43 - Marketing strategies for greenfield practices that actually worked 51:57 - Essential personality traits for business owners 52:58 - Advice to young optometrists who’s unsure if they’re ready 57:02 - Sustainable growth over rapid expansion Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP42: Beyond the Plateau: Modernising and Reigniting Your Practice for Growth with Erich Mattei - Part 2 | 01 Dec 2025 | 01:03:13 | |
Every practice reaches that moment when growth feels …stuck, and you can sense there's more potential, but you're not quite sure where to find it. The good news? There is a way to go beyond the plateau. In continuation of Michael's conversation with Erich Mattei of Akrinos, they discuss how eye care professionals can modernise, expand, and grow in their practice, whether they're just starting or have been running an established business for decades. Erich breaks down what it takes to launch a cold start practice, how to identify growth opportunities in an established one, and the importance of financial, operational, and human strategies in building a thriving, future-ready business. From workflow optimisation to team accountability, to mentorship, to succession planning. This conversation covers the full life cycle of a practice, including practical steps, mindset shifts, and real-world advice for eyecare business owners ready to move beyond the plateau and take their business to the next level. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:52 - First phase of cold start: Planning 2:39 - Second phase of cold start: Develop 7:06 - Third phase of cold start: Launch 8:31 - Why community still matters 10:35 - For established practice: breaking through the plateau 14:06 - Review the PNL 18:33 - The 3-step growth framework: Analysis, Strategy, & Implementation 22:42 - Consistent follow-up with the team 25:39 - Workflows review and team optimisation 34:10 - The power of mentorship and accountability 38:32 - Tips on finding a mentor 41:36 - Succession planning: Start early 49:38 - Opportunities with legacy practice 54:38 - Selling to private equity vs. Independent transition 59:35 - Final Advice for aspiring owners Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP41: Lessons in Leadership and Ownership: Shaina Zheng's Guide for Emerging Independents | 17 Nov 2025 | 00:56:54 | |
Everyone dreams of running their own practice until they realise that it's more than just caring for patients. In this episode, we are joined by Shaina Zheng, a clinical optometrist and practice owner, to unpack the unexpected chaos behind the consultation room. Shaina gets real and opens up about her culture shock on ownership, their biggest challenges, pushback, and the powerful lessons she's learned about leadership, emotional intelligence, and resilience in independent practice. Throughout the conversation, Shaina shares her journey from her early days working in a corporate practice to leading their own independent practice with his husband. She also highlights the importance of networking, mentorship, and building strong team culture, while touching on her passion for dry eye management and myopia control, two niches rooted deeply in her personal story. If you've ever wanted to build a meaningful career in eye care, this story will remind you why it's worth it. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
1:14 - Shaina's first encounter with optometry and how it shaped her career path 3:00 - Mentorship and early career lessons 6:40 - Transition from corporate environment to independent ownership 8:28 - Deciding to buy a practice 10:56 - The value of having a partner in building an independent practice 12:06 - Shaina's culture shock in practice ownership 14:28 - What to prepare before going into independent ownership 17:50 - Building trust with patients 22:34 - The power of community and connection 26:47 - Ways to create community connection 30:35 - Leadership lesson 35:07 - Benefits of emotional intelligence in leadership 40:30 - Finding your niche specialisation for the practice 46:27 - Biggest challenge of independent owners 50:09 - The one thing Shaina would have done differently in her journey to independence 53:27 - Advice for aspiring independent owners Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP40: The Leap Into Ownership: Strategies for Emerging Optometry Practice Owners with Erich Mattei - Part 1 | 03 Nov 2025 | 00:34:54 | |
You've finally decided, you want to own your own practice. But then comes the big question: where do I even start? Should you build one from scratch or take over an existing practice? It's exciting… but also a little overwhelming, right? In this episode, Erich Mattei of Akrinos is back to unpack what it really takes to step into practice ownership in today's optometry landscape. From identifying each phase of the practice lifecycle to good practice acquisition and making a modernised workflow, Erich shares his strategic framework that every current or future practice owner can use. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:59 - Erich's background in the eye care industry 2:57 - The 3 phases of practice lifecycle 4:17 - Phase 1: Emerging practice 5:01 - Phase 2: Established practice 8:57 - Phase 3: Legacy practice 10:25 - Why every phase of business comes back to serving your community 15:14 - Trends in new optometrists pursuing independent ownership 18:31 - Incorporating specialty care into the practice 23:28 - What makes a good practice acquisition 25:22 - 3 general areas of due diligence in buying a practice 28:52 - The importance of financial statements to the revenue value of the patient Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP39: Building a Patient-Centric Optical Flow: From Core Values to Practice Success with Joy Livingood Gibb | 20 Oct 2025 | 01:05:26 | |
In this episode, we are joined by Joy Livingood Gibb, a veteran in the optical industry with nearly 40 years of experience. From independent optician work to mobile services and now practice management in Utah, Joy has seen it all, and she's still as passionate as ever. Throughout the conversation, Joy shares her journey from wearing glasses at six years old to becoming a practice manager, educator, and leader who champions patient-centric optical flow that goes beyond selling products. She emphasises why every optical practice must start with its "WHY," how to craft genuine relationships, align values with individual purpose, and create seamless patient experience and long-term success. This conversation is packed with insightful takeaways for practice owners, optical teams, and anyone passionate about advancing patient experience while driving practice growth. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:30 - Joy's career journey and her passion for optics 4:13 - How continued learning shaped Joy's approach to patient care 6:03 - The power of "Why" 9:07 - Developing a genuine relationship with patients 10:48 - Why practices need both an individual why and a practice-wide why 17:15 - Key stages in a patient-centric optical flow 22:57 - The ideal handoff between optometrist and dispenser for a seamless patient journey 25:06 - Breakdown points during the handoff 27:55 - Shifting the mindset from "Selling" to "Educating" 31:09 - The power of asking lifestyle-based questions to uncover patient needs 34:11 - Training staff to solve problems rather than sell products 37:32 - Why suppliers should be seen as business partners 40:44 - Why ongoing team training is non-negotiable and how to make it effective 44:45 - Using contracts and expectations to protect your investment in staff development 49:29 - How intentional culture-building makes patients feel the difference 53:26 - Beyond the Transaction: Ongoing patient care 58:18 - Joy's tip: "It needs to be a whisper, not a shout" why personalised calls beat mass emails 1:1:34 - Align on core values and lead by example Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Send us your thoughts about the episode
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| EP38: The Business of Wellbeing: Mindset, Focus, and Sustainable Success with Leanne Faulkner | 06 Oct 2025 | 01:00:24 | |
When it comes to running a business, wellbeing isn't just about yoga classes, lavender oil, or taking a day off on your birthday; it's about empowering yourself, taking control, and creating systems that actually reduce stress. In this episode, Dr Leanne Faulkner, founder of Fortitude at Work, joins us to explore the reality of business wellbeing; how financial strain, lack of boundaries, and dependency on clients or staff can quietly erode both your business and your mental health. Leanne also shares her Fortitude Framework to help practice owners regain power, take control, strengthen their connections, and design businesses that support sustainable success. Whether you're an optometry practice owner or any small business leader, this conversation will leave you with fresh knowledge, perspectives, and maybe even the motivation to find your very own "Goose." All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:21 - Leanne Faulkner's background 5:31 - What does well-being in business mean? 8:15 - Why traditional self-care fall flat for small businesses 9:55 - Business health mirrors the owner's mental health 13:33 - Relevance of mental health to optometry practice 17:41 - The importance of power and control 20:52 - The negative connotation of power and control 23:04 - Red flag of losing control 24:55 - Seeking wellbeing support for business owners 27:38 - Fortitude framework 31:14 - Finding your "Goose" 36:51 - Building support structure 38:54 - Risk factors that keep business owners awake at night 41:34 - Dependency on business wellbeing 46:37 - The power of community connection 49:15 - Networking vs. Connecting 51:18 - First step towards better wellbeing 54:45 - Book recommendation for small business owners Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP37: The Art and Heart Behind Elusive Miss Lou: Crafting Eyewear with Purpose with Louise and Teiger Sceats | 22 Sep 2025 | 00:56:18 | |
In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to their family mantra of quality, comfort, and fit, they share how they built a brand rooted in artistry, authenticity, and spreading joy. Throughout the conversation, Louise reveals how her design journey began through Jono Hennessy, where she learned the craft from the ground up. Teiger brings in his storytelling skills from film school, giving life to every frame to create eyewear that's more than just a fashion; it's a whole experience. Louise also opens up about her battle with stage four breast cancer and how it reshaped her outlook on life and business. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:11 - The origin of The Elusive Miss Lou 5:09 - Learnings from John Hennessy: From fabric to fashionable frames 7:49 - Storytelling strategy of the brand 10:50 - The freedom to create what they wanted 12:48 - The inspiration and design process of making frames 15:14 - Quality, comfort, and fit: The Family Mantra 17:59 - Trusting gut instinct: Colour theory, materials, & setting trends 22:45 - Keeping the business personal 25:53 - Growth without losing authenticity 31:50 - Brand ambassador and practice partners 36:40 - Box of brightness 40:43 - Louise's story of finding strength through life challenges 45:46 - The motivation to build the business and spread joy as a family 50:15 - Permission to have fun Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP36: Specialising with Purpose: Building a Practice Around Behavioural Optometry and Beyond with Adrian Vecchio | 08 Sep 2025 | 00:49:56 | |
For years, behavioural optometry has been labelled as controversial. But what if the results speak louder than the scepticism? In this episode, we are joined by Adrian Vecchio, optometrist and director of The Eye Collective, to explore the power of specialising with passion and purpose in optometry. From discovering behavioural optometry early in his career to building a thriving independent practice, Adrian shares his story of curiosity, resilience, and passion for doing optometry differently. He also opens up about the journey from employee to practice owner, why following your heart matters in choosing specialisations, and how his personal experience with brain injury led him into post-concussion care. Whether you’re a recent graduate, an independent owner, or someone considering adding niche services, this conversation offers inspiration and practical takeaways for shaping a fulfilling, future-ready career in eye care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:19 - Adrian Vecchio’s career background 3:49 - Adrian’s first connection to behavioural optometry 5:09 - The path to practice ownership 7:24 - Lesson from acquiring a practice 10:45 - Choosing to specialise & building niche services 15:15 - Learning the lessons from mistakes and setbacks 16:19 - Defining behavioural optometry 19:28 - Introducing behavioural care into practice 23:24 - Staying grounded to core science while being open to alternative approaches 26:52 - Balancing clinical passion and the commercial side of business 32:30 - Expanding niche services in practice 36:38 - Post-concussion & neuro-optometric care 41:33 - Develop a mindset of innovation and curiosity 44:57 - Find your passion and follow it Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP35: The Power of Young Optometrists: Supporting the Next Generation of Eye Care Professionals | 25 Aug 2025 | 00:47:31 | |
What if you had a support network ready to answer your questions, guide you through your first grad role, and remind you why you chose optometry in the first place? That's exactly what Young Optometrists Network provides! In this episode, we are joined by Celine Zhang, Ann Tran, and Yeghia Gharibian from Young Optometrists (YO) Network, a volunteer-led organisation dedicated to supporting optometry students and early-career professionals to advance the profession. Whether you're an optometry student, recent graduate, or even a few years into your career, this episode is full of relatable insights and will inspire you to lean into community, stay curious, and embrace opportunities to grow. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
2:36 - Meet the Young Optometrists Leadership team 7:00 - Why Young Optometrists exists 8:18 - Support initiative to students and younger optometrists: Educational, networking events, bootcamps and therapeutic study sessions 13:05 - The biggest challenges new optometry grads face 14:54 - Bridging the gap between university education and real-world practice 20:16 - Early career challenges of new optometrists 24:55 - Mental health first aid trained 29:22 - Corporate vs. Independent practice: benefits, challenges, & common misconceptions 31:17 - Choosing your first role strategically 35:27 - Supporting students and young optometrists with the power of community 39:31 - How YO differs from other industry bodies and its unique approach 42:50 - The future of YO and its vision to expand beyond NSW & ACT 43:48 - Advice for Early-Career Optometrists Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP34: What We Can Learn from U.S. Optometry: A Cross-Market Conversation with Erich Mattei | 11 Aug 2025 | 00:57:58 | |
Ever wonder how optometry practices in the US compare to those in Australia and what we can learn from each other? In this episode, we are joined by Erich Mattei, President + Chief Vision Officer of Akrinos, to explore the landscape of independent practice, the impact of private equity, the evolving scope of practice, and how technology & consumer behaviour are reshaping the industry in the US and Australian optometry market. With over a decade of hands-on experience in vision care and business consulting, Erich brings a unique lens to the conversation, drawing on his deep market insight and passion for empowering independent optometrists. This episode is packed with insights and a great reminder of how much we can learn from each other across borders. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:21 - Meet Erich Matte and his professional background 5:43 - The opportunity that started Akrinos 7:35 - The 3 phases of the optometry business lifecycle 11:23 - Australia and US market similarities and differences 18:14 - Private Equity Surge: Threat or Opportunity? 21:07 - The riffle effect benefits of private practice to the local community 25:56 - Expanding scope of care & optometry's evolving role 32:20 - The influx of optometry graduates in the US and Australia 34:31 - The future of telehealth in eye care 40:01 - Thinking about the new consumers: Gen-Z behaviour and digital expectations 42:42 - Niche Services, Membership Models & Alternative Practice Structures 47:43 - RX trends and the changing optical business 53:49 - The power of being independent Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP33: From Optometrist to Owner Building Confidence and Growing Independently with Amanda Duffy | 28 Jul 2025 | 00:47:40 | |
What does it really take to go from being a new optometrist to owning two thriving independent practices before 30? In this episode, Michael Nasser is joined by Amanda Duffy, an optometrist and co‑owner of two practices, to talk about her journey as an eye care professional, her mindset, and the steps she took to confidently step into ownership. From building patient-first businesses to managing a supportive team and navigating the challenges of ownership with her husband James, Amanda candidly shares what it really takes to create a fulfilling and flexible career in optometry. Whether you’re an optometry grad student, someone curious about independent practice, or dreaming of ownership someday, Amanda’s story is packed with practical wisdom, heartfelt honesty, and empowering takeaways for you! All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:45 - Amanda Duffy’s background and why she chose optometry 3:50 - How she evolved from clinician to business owner without early pressure 6:25 - What sets independent practices apart from corporate clinics 8:21 - Activities in building a strong team culture and creating a workplace that feels like family 13:13 - The emotional and logistical hurdles of buying her first practice 17:32 - Working with a Partner: Balancing responsibilities and communication with her husband 19:59 - The importance of setting a clear vision and mission for the practice 22:32 - Advice for new grads and young optometrists exploring ownership 24:54 - Why some optometrists shift from corporate to independent 30:17 - The power of mindset in entrepreneurship: Reframing fear and embracing discomfort 34:09 - Finding support as a practice owner and not losing sight of lifestyle goals 38:38 - What ownership has given Amanda personally and professionally 41:02 - First step tips: How to get started with exploring ownership 42:47- The future of independent optometry: Amanda’s hopes and why there’s room for more Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP49: From Grad to Greenfield: One Optometrist's Journey to Private Practice Ownership with Sheila Lam | 23 Mar 2026 | 00:48:56 | |
From grad to greenfield. Sheila Lam didn’t just follow the expected path, she built her own. In this episode, Michael Nasser sits down with Sheila Lam, optometrist and co-founder of Eye Definition Optometrist, to unpack what it really takes to step into ownership early in your career. From graduating during the pandemic and gaining experience in corporate optometry, to questioning the “safe” route and launching an independent practice with a business partner, this is a story of clarity, courage, and calculated risk. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:58 - Sheila Lam's background 4:38 - Early ambitions of practice ownership 6:47 - Sheila's introduction to corporate optometry 9:18 - Outgrowing the corporate path 11:11 - Joining the Young Optometrists and the power of networking 15:24 - Lessons from corporate optometry 19:24 - Making the leap to independent practice 22:07 - Replan the future with independent practice 24:57 - Opening an independent optometry practice 28:30 - Choosing a business partner, aligning goals, and priorities 32:57 - Defining partnership structure and tasks of the practice 35:02 - Why they chose a 50/50 ownership structure 36:17 - Advice they received about the partnership 39:17 - Navigating difficult conversations 43:54 - Other things to consider in a partnership 45:19 - Benefits of having a business partner Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP32: Training and Recruitment Challenges in the Optical Profession with James Gibbins | 01 Jul 2025 | 00:50:17 | |
Everyone loses when thousands of optical assistants are untrained. It's not their fault; it's just that they're out there performing optical services that they haven't got any idea about. – James Gibbins In this episode, Michael Nasser is joined by James Gibbins, Director of Education at ACOD and one of the legends in Australia's optical industry, to dive into the two critical areas of the optical profession: training and recruitment. With over four decades of experience, James unpacks the current training gap impacting untrained optical assistants, outdated recruitment models, and how practice can build a sustainable, skilled workforce for the future through education, empowerment, and culture change. This episode is a must-listen for optical business owners, optometrists, dispensers, and practice managers who want to strengthen their teams, improve patient care, and future-proof their practices through better training and recruitment strategies. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
1:18 - James Gibbins' journey to the optical profession 4:48 - Biggest challenges that the optical industry faces 6:32 - The impact of an untrained optical assistant on the practice and patient care 10:43 - Key benefits of proper training 14:26 - Corporate vs. Independent training culture 18:22 - Recruitment challenges and how businesses can adapt 20:20 - Creating an attractive career pathway 28:35 - Addressing employer hesitations about training investments 31:45 - What retention looks like in high-performing practice 33:26 - What's new to ACOD: A Diploma in optical dispensing is coming 37:09 - Continuing education with ODA & CPD 43:44 - How to improve training and recruitment efforts Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP31: Elevate Your Practice: Topic 8 - Tough Talks, Stronger Team: How to Lead with Language and Intent | 16 Jun 2025 | 00:54:33 | |
What if the real price of avoiding difficult conversations at work is losing your best team members and holding back your business growth? How much longer can you afford to stay silent? In this episode, Michael Nasser is joined again by Opticare’s Commercial Manager, Joanne Scott-Dostine, to dive into one of the most avoided yet essential parts of practice management: navigating difficult conversations with intention and clarity. From understanding why people avoid difficult conversations to walking through how to approach them with emotional intelligence and strategy, Joanne shares a useful and effective approach for practice owners and team leaders. Joanne also shares transformative concepts like the Emotional Bank Account and “putting on your business hat,” offering leaders tools they can implement immediately. Whether you manage a small family-run optical store or lead a large multi-location practice, this episode equips you with the mindset, language, and leadership presence to handle the most challenging team dynamics with confidence and care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:58 - Managing people is often underestimated in small practices 4:18 - Why people avoid tough conversations in the workplace 7:28 - The impact on business when issues go unaddressed 11:17 - “Bacon walls” and the danger of minor issues piling up 12:33 - What is the Emotional Bank Account, and why does it matter to businesses and people 16:05 - The power of vulnerability in leadership: Why owning your part builds credibility 17:21 - Maintaining strong relationships and accountability through the ‘business hat’ approach 22:49 - Navigating family dynamics in business (husband-wife teams, siblings, etc.) 26:42 - When not to have the conversation and when you absolutely should 30:16 - A step-by-step guide to preparing for tough conversations 36:29 - Avoid these common mistakes when dealing with challenging conversations 40:26 - Emotional management and the power of tone and language 47:13 - Real-life stories: how tough conversations led to transformational growth 51:59 - Your action step this week: stop avoiding, start planning Join Michael at the ODMA Fair on Friday, June 28, from 2–3 PM at ICC Sydney as he shares top takeaways from the Elevate Your Practice series, practical insights to boost your team, efficiency, and patient care. Register here: https://regonsite.eventsair.com/odmafair-2025/tradevisitor/Site/Register Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Send us your thoughts about the episode
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| EP30: Digital Health and Evolving Scope of Optometry with Nicola Mountford | 02 Jun 2025 | 00:44:07 | |
What does Digital health really mean in the context of optometry beyond the buzzwords? Nicola Mountford unpacks one of the most relevant topics in optometry as technology continues to reshape the healthcare landscape. In this episode, Michael Nasser is joined by Nicola Mountford, Optometry Advancement Advisor at Optometry Australia, to explore the evolving role of digital health in optometry. Nicola breaks down the practical applications of digital tools in a clinical setting, how it's transforming the way optometrists practice, and how the industry can adapt to stay relevant and integrated into Australia's broader healthcare ecosystem. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:54 - Nicola's optometry background and her work at Optometry Australia 4:13 - What digital health really means and why it matters for optometrists 5:45 - Benefits of digital health to both patients and independent practices 10:16 - Emerging technologies in optometric practice 12:17 - Government’s digital health roadmap 18:27 - The state of My Health Record in optometry: Access, limitations, and future plans 21:48 - Defining data terminology in optometry: Why language matters 25:29 - Real-world impact of interoperable health records 27:32 - The risk of being left behind if optometry doesn't evolve with digital systems 29:33 - Frustrations and hesitations to digital health evolution 33:49 - Data privacy concerns and how patient empowerment helps address them 36:47 - The most exciting part of digital health 38:59 - Integrating digital health to optometry: Where to start? Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP29: Craftsmanship and Sustainability: The Future of Eyewear with Chris Savage | 19 May 2025 | 00:55:02 | |
"Sustainability doesn't have to be special, it can just be a normal part of eyewear manufacturing process," - Chris Savage's take on championing small batch eyewear manufacturing, environmental responsibility, and timeless design aesthetics. In this episode, Michael Nasser is joined by Chris Savage, a renowned eyewear designer and founder of Objekt Eyewear & Spexcycle, to explore the often-overlooked artistry industry behind frame design and sustainability in the optical industry. From his unexpected journey to the optical industry to Spexcycle's process of collecting and making sustainable handcrafted frame designs, Chris redefines the future of what sustainable and handcrafted eyewear is. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:49 - Chris Savage's unexpected entry into the optical world 3:52 - Silhouette’s Titan Minimal Art approach to eyewear 6:48 - From architecture to eyewear frame designer 9:31 - The importance and power of artisanal practice & frame design 13:50 - Challenges of small batch eyewear production 18:28 - The art of building with what resources you have 20:36 - Balancing craftsmanship and sustainability 23:51 - Spexcycle: The recycling movement 30:48 - The process of recycling the frame 34:27 - Philosophy of Objekt Eyewear 40:22 - Making sustainability a default process, not a feature 43:08 - The future of sustainable eyewear 48:50 - Connect with Spexcycle and Objekt Eyewear 50:40 - Workshop for aspiring frame designers Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP28: Leadership, Staff Motivation & Social Media for Practice Growth with Kayla Ashlee - Part 3 | 05 May 2025 | 00:50:46 | |
If your team isn't showing up the way you want, it might be time to look at your leadership. Because the truth is, thriving optical practices aren’t built on sales alone. They’re built on strong leadership, intentional training, and a team that feels seen, supported, and inspired. In this part 3 episode, Michael Nasser is back again with Kayle Ashlee, the founder of Spexy, a training platform designed for eye care professionals to discuss the human side of practice growth. From having a structured leadership check-in and performance-based incentives to leveraging your social media presence, Kayla shares her signature blend of strategy and human-led management to motivate staff and grow the independent practice. Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:35 - The role of leadership in training and staff motivation 5:19 - Structured quarterly check-ins: A simple strategy with a big impact 8:51 - Time-based raises vs. Performance-based incentives 14:57 - Inside Spexy: Netflix-Style Optical Training 20:00 - Being authentically YOU on social media 29:44 - Social media is a free advertising tool for your local community 32:27 - How to have a social media plan for your independent practice 36:08 - Posting cadence, influencers & community engagement 39:27 - What is holding people back from posting on social media 41:56 - The future of training in optometry 45:38 - Kayla Ashlee's advice to eye care professionals Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP27: Soft Skills & Human Connection in Optometry with Kayla Ashlee - Part 2 | 21 Apr 2025 | 00:18:52 | |
Can you truly build a human connection with your patient in just one minute? In part two of our conversation, Kayla Ashlee returns to share how “adult pacifiers,” aka our phones, are quietly killing patient relationships. She reveals how soft skills, when used intentionally, can restore and create an unforgettable patient experience. Kayla shares strategies for using soft skills in every patient touchpoint, how connection creates a real differentiator, and how to build a level of soft skills awareness with your new and existing staff. If you want your practice to stand out in this AI-driven and tech-distracted world, this is a must-listen episode for you! Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:44 - Using soft skills as trade skills in independent practice 4:20 - First soft skill touchpoint: How to approach a patient 5:41 - Second soft skill touchpoint: How the pre-tester assists and gets the patient 6:39 - Third soft skill touchpoint: How optometrists communicate with the patient 11:14 - Building a human connection with the patient 16:27 - Creating a level of self-awareness for new & established staff to build their soft skills Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP26: The Power of Structured Training in Independent Optometry with Kayla Ashlee - Part 1 | 07 Apr 2025 | 00:26:05 | |
You can have the best inventory and marketing plan for your independent practice, but if your team isn't trained to back it up, it does no good to you - Kayla Ashlee. In this episode, Michael Nasser is joined by Kayla Ashlee, CEO of Spexy, a US-based optical training resource that addresses the most critical struggles of independent practices. Kayla discusses the role of structured training and how practices can maximise their team's potential to improve patient experience, boost sales, and grow the optical practice. Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:51 - Meet Kayla Ashlee and her optical journey 6:21 - The biggest challenge independent practices face 9:37 - Why many optical practices struggle with training 12:22 - Technical vs. Practical training 18:01 - Structured training and its benefits 22:35 - Example of practices that have transformed through training Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP25: Elevate Your Practice: Topic 7 - The Untapped Opportunity for Sunglasses in Australia’s Independent Practices | 24 Mar 2025 | 00:47:43 | |
What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late? In this episode of the Elevate Your Practice series, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the often overlooked opportunities for sunglass offerings in Australia's optometry practice. Joanne shares the alarming statistics of UV exposure & skin cancer, how creating awareness and patient education can minimise eye health risks such as skin cancer, and the best strategies for integrating & maximising sunglasses into an optometry practice's workflow. If you are looking for ways to enhance your patient care services while boosting your store's sales with sunglasses, this episode is for you! All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:43 - The untapped opportunity for sunglasses in Australia’s independent practices 4:41 - Alarming statistics on UV exposure and eye health risks 5:56 - Steps to integrating sunglasses as a standard part of the practice workflow 9:46 - Prescription vs non-prescription sunglasses: How to balance both 11:45 - Essential training for staff to effectively recommend sunglasses 15:51 - Best practice for instore sunglass visibility & presentation 18:54 - Sunnies stock management 22:20 - Creating awareness about UV protection through patient education 29:20 - Community partnerships to promote sunglasses and eye protection 32:55 - Effective marketing strategies for sunglasses offerings 35:40 - Sales techniques: Bundling, second-pair offers, and conversion tactics 38:08 - Using KPIs to measure the success of your sunglass strategy 40:27 - Three key action steps to boost sunglass sales 43:15 - Joanne on strengthening sunglass strategy Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP24: Kelly O' Brien on Managing an Independent Optical Practice in a Rural Setting: Challenges, Partnership, Growth, and Making a Difference in the Community | 10 Mar 2025 | 01:03:02 | |
She drove patients to the hospital by herself three times because there was no other choice - here's what a rural independent practice co-owner does to go above and beyond patient care.
Kelly O’Brien is the co-owner of Bridge Eye Care, a trusted independent practice in Murray Bridge. Her journey began with a cadet scholarship from OPSM, and she worked for them in various locations for seven years. Driven by her ambition to have her own family and a balanced lifestyle, Kelly joined Bridge Eye Care as an optometrist. Over time, she and her close friend Kristin were given the opportunity to take ownership and grow the practice.
In this episode, Michael Nasser and Kelly O'Brien discuss the realities of owning an independent practice in rural settings. Kelly candidly shares how they built a lifestyle business, navigated business partnerships, overcame staff challenges, and touched on the importance of mental health awareness & support in the optical industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:02 - Kelly O'Brien's background before co-owning an independent optometry practice 5:55 - Transitioning from corporate optometry to independent practice 9:52 - Navigating the business side of independent practice 12:39 - Hiring the right staff in your optometry practice 15:49 - Balancing business partnerships & maintaining relationships 22:14 - Leadership and staff management in independent optometry 24:51 - Challenges of being a woman in leadership 29:58 - Effective strategies in building a loyal patient base 34:09 - Running an optometry practice in a rural setting 36:21 - Mental health challenges in optometry practice 40:55 - The most rewarding experience working in rural optometry 44:04 - Going the extra mile for patient care 50:14 - Staying motivated through challenges 53:18 - The dynamics of having an optometrist partner 56:17 - Advice for new optometrist and future practice owner 58:47 - Marriage through the lens of an optometrist Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP23: Belinda Musitano on Strategic Growth, Patient Care & Running a Successful | 24 Feb 2025 | 00:42:04 | |
What does it take to scale an independent practice successfully? In this episode, Michael Nasser talks with Belinda Musitano of Eyes@Optometry to explore how she has successfully built and expanded her independent practice to three thriving locations in Western Australia.
Throughout the conversation, Belinda shared how she transitioned from being an optical dispenser to a practice owner, the key strategies she used to scale and sustain her business, and initiatives that helped her foster trust and loyalty to her customers. From patient care to strategic marketing, staff training, and community engagement, this episode is packed with actionable insights for optometrists, optical dispensers, and business owners looking to build a sustainable practice. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:50 - Belinda Musitano and her journey in independent optometry 3:33 - Discovering optical dispensing and transitioning into business ownership 6:19 - Key moments that shaped Belinda's business growth 9:11 - Eyes@Optometry vision and how it transformed in the last 19 years 12:46 - Ensuring the practice's goals are both ambitious and achievable 15:47 - Active marketing strategies to boost the practice growth 20:56 - Tips in keeping the team motivated, engaged, and aligned to the practice's goal 24:14 - The influence of being an optical dispenser on managing an optometry business 26:24 - Managing day-to-day operations while planning long-term strategy 29:01 - Constantly looking ahead and adapting to change for the practice 32:08 - The future of independent optometry with technology advancements and shifting patient expectations 34:05 - Belinda's initiative in building strong community engagement 38:17 - Top 3 actions practice owner should take to have long-term success Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP48: Practice Flow, Training, and the Future of Independent Practice with Tim Thurn | 09 Mar 2026 | 01:03:27 | |
Do you and your team truly know the "why" behind your business? In this episode, Tim Thurn is back for part two of the conversation, bringing his honest perspective on the realities of modern optometry and a simple yet powerful idea: why successful practices are intentional about their "why." Throughout the episode, Tim challenges the common belief that independent practices are directly competing with large corporate players. Instead, he encourages practitioners to focus on positioning, patient experience, and integrated care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 2:46 - Revenue shifts & the real challenges facing independents 5:30 - Optometry as a professional sales role 9:26 - Demographic shifts & cultural evolution in the industry 13:26 - How business fundamentals have evolved 20:48 - Designing an exceptional patient flow 24:14 - Strongest why for independent practice 30:11 - What's different about your practice? 32:01 - What true integrated care looks like 39:19 - Ensure integrated care is consistent amongst the team 43:43 - Key elements of well-oiled machine practice 45:46 - Training: The most neglected growth lever in business 51:07 - Communication skills resources 53:05 - The future of independent optometry 57:55 - The one lesson every independent should remember Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP22: Assess Your Emotional Intelligence and Be a Better Leader with Dr. Bethany Fishbein - Part 2 | 10 Feb 2025 | 00:46:43 | |
You might think to yourself, I'm a good leader! Okay, but does your self-awareness match how your team perceives you? In this episode, Michael Nasser and Dr. Bethany Fishbein dive deeper into emotional intelligence (EI) and its practical application in leadership development. Dr. Bethany shares the six key leadership competencies, how to evaluate and interpret them, and provides actionable steps to improve team dynamics and workplace communication.
They also use Michael's assessment results as a case study, showing how self-awareness and team feedback can drive meaningful leadership growth. This episode is packed with leadership insights that eye care professionals, practice managers, and business owners can use to create a thriving workplace environment. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:14 - Understanding Emotional Intelligence (EI) in leadership 3:13 - Components of EI assessment and its importance to leadership 6:54 - EI assessments in helping identify areas for personal growth 8:16 - Potential challenges of EI assessment results for leaders 12:36 - GENOS Emotional Intelligence Assessment 13:29 - Interpreting EI assessment results and feedback 18:35 - Sharing EI results with the team & its opportunity for growth 22:48 - Steps in creating an action plan based on EI assessment 27:13 - Strategies to successfully improve leaders' Emotional Intelligence 29:04 - Ensuring the improvements in EI are perceived positively by the team 32:04 - Sustain improvements with ongoing assessment and recognition 36:57 - Strategies for fostering continuous EI development 42:34 - Unlocking limitless leadership potential Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP21: The Essentials of Emotional Intelligence in Leadership with Dr. Bethany Fishbein - Part 1 | 27 Jan 2025 | 00:45:32 | |
Great leaders don't just focus on goals and deadlines. They connect with emotions, too. Emotional intelligence is the secret ingredient that transforms leadership, strengthens optometry teams, and drives meaningful results. In this episode, Michael Nasser speaks with Dr. Bethany Fishbein, a New Jersey-based optometrist and Emotional Intelligence practitioner. Together, they explore the critical role emotional intelligence plays in effective leadership. From improving team dynamics to managing stress and fostering a culture of trust and authenticity, Dr. Bethany offers actionable insights for leaders aiming to elevate their impact. Dr. Bethany Fishbein is an executive coach and practice management consultant who has significantly contributed to leadership development within the healthcare sector, especially in optometry, through her work with vision leaders. She focused on her client's individual goals and values and provided straightforward feedback to help them become better leaders and build stronger teams. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:50- Get to know Dr. Bethany Fishbein 3:36 - Defining Emotional Intelligence (EI) and its relevance in optometric leadership 5:49 - Emotional Intelligence on shaping workplace culture 8:26 - The relationship between empathy and Emotional Intelligence 9:42 - How EI reduces conflict and helps leaders manage issues proactively 11:45 - Impact of EI on stress management for leaders and teams 15:08 - Key Components of Emotional Intelligence 17:43 - Effects of self-awareness on leadership performance 21:45 - Role of self-regulation in maintaining team morale 25:03 - Managing verbal and non-verbal communication with EI 27:33 - Empathy in building team relationships 32:21 - Methods to enhance Emotional Intelligence 35:16 - Challenges in developing Emotional Intelligence 38:34 - Measuring improvements in Emotional Intelligence 42:23 - Final Takeaways Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP20: Vision 2040: Shaping the Future of Optometry with Skye Cappuccio, CEO of Optometry Australia | 13 Jan 2025 | 00:49:57 | |
Are you curious about where the optical industry is headed and what it means for you as an eye care professional? In this episode, Michael Nasser is joined by Skye Cappuccio, CEO of Optometry Australia, to dive into the Optometry 2040 project, an initiative to shape the future of optometry by understanding key trends, challenges, and opportunities that will impact the profession in the years to come. During the conversation, Skye shares what optometrists can do now to stay ahead of these changes and thrive in the future. From expanding the scope of practice and embracing AI in diagnostics to the role of telehealth and how independent optometrists can leverage these advancements, there are a lot of exciting opportunities ahead. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 01:51 - Skye Cappuccio’s background and journey to Optometry Australia. 04:58 - The origins of the Optometry 2040 project and its goals. 07:52 - Key findings from the original Optometry 2040 and its recent refresh. 10:31 - The role of funding models in supporting optometry’s future growth. 12:09 - How the Optometry 2040 update impacts independent optometrists. 13:51 - Actionable steps practitioners can take to align with the vision for 2040. 15:36 - Advanced Practice Recognition Program and its importance. 21:12 - Exploring the potential scope of practice changes and the rise of oral therapeutics. 25:14 - Potential challenges with the new potential scope of the practice. 28:01 - Ways to adapt and thrive with evolving scopes of optometry practice. 29:33 - Telehealth trends and opportunities in optometry’s future. 37:57 - The future landscape of optometry based on the 2040 findings. 40:04 - Preparing for future challenges and opportunities in optometry. 41:02 - How the broader optical community can align with the future vision of optometry.
Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| Bonus: Advancing Your Independent Optical Practice in 2025: CPD Resources & Myopia Control Education | 16 Dec 2024 | 00:25:59 | |
Are you ready to advance your career in 2025? The optical industry is evolving rapidly, and staying ahead requires more than just keeping up—it demands proactive learning and strategic growth. In this special holiday episode, we revisit insightful discussions on professional development and myopia management, providing you with tools to advance your practice in 2025.
Whether you're an optometrist, optical dispenser, or independent practitioner, this episode is packed with actionable insights and educational resources to help you build a stronger team, deliver better patient care, and stay at the cutting edge of the optical industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:36 - The significance of CPD in professional growth and team culture with April Petrusma 5:16 - CPDs impact on patient care and overall quality of service 7:36 - Real-life examples of CPD influence 9:41 - The transformative power of online CPD platforms with Todd Tai 11:39 - Expanding CPD content in overseas markets 13:40 - mivision's philosophy to CPD points and its delivery 15:58 - The future influence of mivision's CPD platform on the optical industry 17:25 - Understanding and owning the myopia management space with Andrew McKinnon 20:25 - Build expertise with myopia education suite 22:38 - Navigating challenges and creating opportunities in myopia control
Episode Suggestions: EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP19: Optometry Self Defence: Protecting Your Practice from Cyber Threats and Legal Pitfalls With Luke Arundel from OA | 02 Dec 2024 | 00:57:50 | |
Are your optical practice and patient data truly secure? With cyber-attacks on the rise and an increasingly complex legal landscape, eye care professionals need to be made aware of how vulnerable their businesses may be. In this episode, Michael Nasser is joined by Luke Arundel, Chief Clinical Officer at Optometry Australia, to delve into the critical topic of cybersecurity and legal risks facing optometry practices. Luke brings awareness on both the clinical and cyber security fronts, sharing steps in safeguarding optical practice from the financial and reputational damage of a data breach and defending themselves against legal risks while staying compliant with privacy laws. With 25 years of experience, Luke Arundel is a respected leader in the eye care field. His passion for providing patients with visual freedom through specialty contact lenses has shaped his career, including his current roles as Chief Clinical Officer at Optometry Australia, helping in assisting Medico-legal claim & cybersecurity threats and as a practitioner Contact Lens Guru at Dave Foresto Advanced Optometry in Brisbane. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:40 - Get to know Luke Arundel’s Professional Background 5:28 - Rise of Cyber Threats in Optometry 9:24 - Why Optometry Practices is a Target of Cyberattacks 11:58 - Types of Cyberattacks and Its Financial and Reputational Impact to Practices 13:57 - Steps in Building Cyber Defence for Optometry Practices 17:48 - The Role of Staff in Cybersecurity + Cyber Warden Training Program 21:53 - Additional Resources on Cybersecurity for Healthcare Providers 24:04 - Common Mistakes in Cybersecurity 26:17 - Privacy and Legal Compliance for Optometry Practices 32:59 - Legal Penalties for Non-Compliance 35:06 - Legal Claims Against Optometrists and How to Avoid Them 38:17 - Documentation and Communication Practices 44:09 - Duty of Care and Patient Follow-Up 49:02 - Risk Management for Business and Practice Owners 52:02 - Final Takeaways Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP18: Insights from the US with Brianna Rhue – Building the Optometry Practice of Your Dreams | 18 Nov 2024 | 00:51:30 | |
What makes an optical business successful? According to Dr. Brianna Rhue, it's not just purchasing the OCT (Optical coherence tomography), but investing in technology that makes it easier for patients to do business with you.
In this episode, Michael Nasser is joined by Dr. Brianna Rhue, a US-based optometrist and founder of Dr. Contact Lens, to discuss innovative strategies and tech resources that Australian optometrists can use to overcome challenges and seize new opportunities in Australia's optical industry.
Dr. Rhue offers expert insights on embracing automation, elevating patient engagement, and drawing inspiration from other medical fields to drive healthcare innovation. Learn how Dr. Contact Lens compete with the online market and revolutionise the optical practice. Tune in to gain actionable tips from one of the field's most forward-thinking leaders and start building the optometry practice of your dreams. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:10 - Dr. Brianna Rhue Optometry Career Development 4:08 - Eye Care Professional Terminology Differences in the US and Australia 5:40 - Challenging Transition from an Optical Associate to Being a Practice Owner 8:16 - Evolution of Patient Care and Business Management 11:58 - Integration of Technology to Better Patient Engagement 15:53 - Ways to Improve Patient Engagement 18:14 - Using Third-Party Tools 19:54 - Streamlining Contact Lens Sales 24:50 - Practice Opportunities for Myopia Management and Dry Eyes 27:05 - Empowerment and Leadership Qualities for Successful Optometry Practice 33:51 - Leveraging Technology with Dr. Contact Lens 36:56 - The Inspiration Behind the Evolution of Dr. Contact Lens 39:02 - Investing in Front of the House Technology 42:24 - Learning from Other Medical Fields for Health Care Innovations 46:23 - Actionable Tips for Optometry Business Owners
Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP17: Elevate Your Practice: Topic 6 - Practical Marketing Tips for Optometry & Optical Dispensing Practices | 04 Nov 2024 | 00:31:22 | |
In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispensing practices. Whether you want to enhance your website's user experience, boost patient engagement, or make the most of social media, this episode is packed with tips to elevate your practice.
Join the conversation as they dive into website optimisation, leveraging Facebook and Instagram to grow your local presence, streamlining patient recall systems, and cost-effective marketing techniques designed to strengthen your digital footprint and attract more patients. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:35 - Building a User-Friendly Website 4:30 - Simple and Practical Changes to Improve Websites 8:13 - Difference Between Facebook and Instagram 10:18 - Facebook Groups and Local Engagement 11:44 - Review and Testimonials 12:44 - Content Strategy for Social Media 15:16 - In-House vs. Outsourced Social Media Management 17:38 - Patient Recall Strategies 22:19 - Marketing Calendar Tips 25:31 - Cost-Effective Marketing Tips 28:06 - Own Your Google Business Account Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP16: Pioneering Myopia Management: Insights from Jagrut Lallu on Innovations, Research, and Practice Integration | 21 Oct 2024 | 00:46:31 | |
As myopia rates surge globally, eye care professionals are faced with the growing challenge of looking for ways to control it. In this episode, Michael Nasser sits down with Jagrut Lallu, a leading expert in myopia management and founder of New Zealand's first myopia control clinic, to understand the science of myopia management and explore technological innovations and collaborative business models to prevent myopia progression. Jagrut Lallu is an optometrist who is passionate about Myopia management and Keratoconus. He set up the first myopia control clinic in New Zealand in 2009 and is an owner of Rose Optometry (Home of the Rose K lens) in Hamilton, New Zealand. Jagrut also took on an IMI ambassador role for Myopia in New Zealand and the WCO Myopia ambassador role for Asia-Pacific. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:50 - Jagrut Lallu's Background as an Eye Care Professional 3:54 - The First Myopia Control Clinic in New Zealand 6:01 - Close Collaboration of Eye Care Professionals in New Zealand 8:28 - Correlation Between Myopia Control and Ortho-K 10:16 - Jagrut Lallu's Involvement with the International Myopia Institute and the World Council of Optometry as an Ambassador for Myopia Control 12:44 - Establishing New Zealand's First Myopia Control Clinic 15:21 - Key Learnings from Running a Myopia Control Clinic 17:25 - Innovations in Ortho-K and Myopia Management 19:44 - The Future of Myopia Control with Red Light Therapy 24:47 - Integrating Myopia Management into Optometry Practices 27:44 - Business Impact of Myopia Management 29:19 - Innovative Marketing Strategies 31:39 - Contributions to New Zealand Eye Research Centre for Myopia Control 35:13 - Collaborative Education and Outreach on Myopia Management 38:36 - Effective Patient Education Strategies 41:08 - Future of Myopia Management Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP15: Elevate Your Practice: Topic 5 - Mastering Stock Management in Your Optical Practice | 07 Oct 2024 | 00:33:07 | |
In this episode, recorded live at the OptiPro Roadshow at Rendezvous Hotel in Perth, Michael Nasser and Joanne Scott-Dostine dive into one of the most critical components of running a smooth and profitable optical practice: stock management. They cover everything from understanding a store's unique needs and implementing strategic pricing to selecting the right brands and conducting regular stock reviews to ensure an optical practice thrives.
Join Michael and Joanne as they share expert strategies for optimising inventory, setting effective pricing, and planning merchandise for long-term success. Plus, you'll hear a real-life success story from one of our attendees at the event that will challenge you to rethink your approach. Whether you're a seasoned professional or just getting started, this episode is filled with actionable tips to help you master the art of stock management in your optical practice. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:32 - 6 key elements of stock management 3:40 - Knowing your store needs 6:52 - Crafting the price strategy and margin 9:37 - Merchandise planning & target stock 11:25 - Brand selection and customer experience 14:32 - Setting buying plans and rules 15:36 - Measuring, monitoring and reviewing stock 16:51 - Case study: Allie's experience in stock management 20:24 - Repricing stocks and its challenges 23:15 - Emotional influence of stock management 23:42 - Hiring for your optical practices 28:05 - Building the right team culture 29:58 - Stock planning for a new practice
Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP14: Engage and Influence: Emma Gillies on Advanced Strategies for Trust-Based Selling | 23 Sep 2024 | 00:49:39 | |
Michael Nasser is joined by Emma Gillies, an optometrist and founder of Purple Key Consulting, to explore how trust-based selling transforms patient interactions. From the subtle power of nonverbal communication to advanced techniques for boosting confidence, this episode is your go-to source for building relationships and truly understanding and meeting customer needs. Throughout the conversation, Emma shares her journey from traditional optometry to becoming an advocate for trust-based selling. She emphasises the shift from feature-based to benefit-based conversations and how to connect with curiosity. Emma also provides strategies for mastering both verbal and nonverbal cues. Emma Gillies is an accredited NLP practitioner and is well known for her expertise in contact lenses. She has evolved her career to be dedicated to coaching and consulting with an emphasis on education and empowerment. Emma works with people and teams to understand their own thinking and behavioural patterns and uses these to understand better and connect with customers. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:47 - Introduction to Emma Gillies and her background in optometry 3:13 - 3 pillars of Purple Key Consulting 4:25 - Trust-based selling and its importance in the modern market 8:42 - Common misconceptions about selling 9:42 - Nonverbal sales technique in building rapport 12:44 - The power of matching and mirroring 14:23 - Subconscious level of building trust 19:22 - Shifting the focus from product features to benefits 24:44 - Advanced patient communication techniques 28:30 - Understanding conversational cues to meet customer needs 30:47 - Active listening over assumptions 34:42 - Using open questions and emotional connection to sell 37:32 - Importance of receiving feedback for growth 41:11 - Visualization exercise to be more confident 45:17 - Transformational success stories Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP47: The Evolution of Independent Optometry and Technology with Tim Thurn | 23 Feb 2026 | 00:55:49 | |
Independent optometry hasn't just evolved, it has transformed. From glass lenses dominating the market to digitally personalised optics, from fragmented professional politics to collaborative care models, the journey has been nothing short of remarkable. In this episode, Michael Nasser is joined by Tim Thurn, former Medical & Professional Relations Director at EssilorLuxottica and a trained optometrist, to unpack decades of perspective on the profession. This is a conversation about progress, not just technological progress, but professional growth, mindset shifts, and the responsibility independents carry in shaping the future of eye care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:11 - Tim's journey into optometry and industry leadership 4:06 - From fragmented practice to coordinated care 5:44 - Tim's transition into industry & market analysis 10:36 - Early challenges and opportunities of independent practice 13:17 - Revenue model shifts 14:36 - Technological milestones in dispensing and manufacturing 19:05 - How technology changes patient experience to personalisation and precision 22:44 - Staff training to the power of technology 24:05 - Importance of independence embracing technology 26:31 - Independence as drivers of change 32:27 - Who independents are really competing with 36:34 - Role of independent market to R&D across the industry 41:34 - Underdeveloped areas of the eye care industry 44:38 - What's next for the eye care industry 46:11 - Advice to the independent in adopting new technology 51:55 - Don't be afraid to adopt and ask Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP13: Enhancing Eye Care for People with Dementia: Insights and Solutions with Marianne Coleman | 09 Sep 2024 | 00:49:16 | |
As we observe World Alzheimer's Month, focusing on dementia awareness and reducing stigma, we invited Marianne Coleman, a renowned orthoptist and researcher, to explore the critical intersection of dementia and visual function. Marianne shares strategies to help eye care professionals better support patients with dementia, from understanding their challenges to applying practical, dementia-friendly solutions. This episode is a must-listen for eye care professionals committed to providing inclusive care for the aging population. A qualified orthoptist from the University of Liverpool and a research fellow at the National Centre for Healthy Aging (NCHA), Marianne has spent years exploring the complex relationship between dementia and visual function. Her research, conducted at the University of Melbourne and the Australian College of Optometry, among others, has provided vital insights into the unique challenges faced by dementia patients in accessing eye care. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:46 - Challenges faced by people with dementia in eye care 4:49 - The importance of binocular vision in dementia care 8:18 - Key insights on depth perception and dementia 12:05 - Practical solution for dementia-friendly practices 15:56 - Identifying and addressing dementia in patients 20:30 - Resources to encourage patients to disclose dementia diagnosis 22:55 - Adapting eye exam for dementia patients 24:46 - Simple strategies to ensure better dementia patient experience 28:26 - Impact of different practice ecosystems on dementia patients 31:23 - Optometrist training and support for dementia care 33:52 - Comprehensive dementia-friendly training 38:57 - Success stories and practice implementation 43:18 - Promoting dementia-friendly services 45:13 - Stepping up on dementia-friendly eye care
Learn More About Us: Website: https://www.thefocusedview.com.au/ LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Send us your thoughts about the episode
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| EP12: Through The Lens: Paul Clarke on Building a Career in Optics | 26 Aug 2024 | 00:44:39 | |
In this episode, Michael Nasser introduces the new “Through the Lens” series, which explores the personal and professional journeys of influential figures in the eye health industry. Our first guest for this series is Paul Clarke, an optical dispenser and Advisory Board Member of ODA.
Paul shares his journey of building his career from optical mechanics to co-founding the charitable institution, Equal Health. He highlights the impact of professional networking and continuous learning through organizations like the International Opticians Association (IOA), the significance of in-house manufacturing, and having a clear business model that attracts the right clientele.
Paul Clarke has been a passionate advocate for the optical profession; his technical expertise and innovative approach set high standards in the industry. He played a vital role in the deregulation movement of the mid-1990s. Paul also served as the first president of the Australasian Dispensing Opticians Association and the International Opticians Association president.
All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 3:11 - Paul Clarke’s career background 4:49 - Difference between optical mechanics and optical dispenser 8:32 - Key elements to enable a practice to grow and succeed 9:39 - Creating a business model that attracts the right clientele 11:57 - Importance of staff training in optical mechanics and dispensing 13:39 - Building long-term customer loyalty through exceptional services 16:43 - Paul’s involvement in the deregulation movement in the mid-1990s 22:14 - Impact of IOA professional perspective 23:26 - Founding and mission of Equal Health 27:28 - Memorable experience in India 29:53 - Services Equal Health provide to the locals in India 31:48 - Equal Health service expansion 35:07 - Myopia management and behavioural optometry 39:41 - Paul’s current role in Optical Dispensers Australia (ODA) 41:44 - Career reflection and final thoughts Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue | 12 Aug 2024 | 00:34:33 | |
In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This is a must-listen episode for new and experienced practitioners planning to start their independent practice.
During the conversation, they discussed Alison's inspiration in pursuing independent practice, the challenges she faced, and the innovative strategies she employed to grow her practice. Alison also highlights the importance of educating patients on comprehensive eyecare, building a niche, and leveraging social media for business growth.
Alison Abdullah Daoud is an experienced optometrist in the optical industry. She has performed diverse roles, including medical, business management, sales, and marketing functions. Alison is passionate about giving her local community the best visual needs, so she started Lens Avenue, which aims to provide comprehensive eye care combined with fashion. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:20 - Get to know Alison Abdullah 3:33 - Factors that influence Alison to focus on independent optometry 5:55 - Difference of working as an independent practice vs. corporate practice 9:44 - High-end industry and holistic approach exposure 13:20 - Lesson from New York 17:00 - The inspiration and challenges in starting Lens Avenue 19:54 - High-end, cool, and quirky frames 21:37 - Strategies to attract and retain clients 22:30 - The power of asking 24:58 - Understanding social media and utilising its strengths 28:14 - Comprehensive eye health over bulk billing 29:51 - Educating the patient on the importance of a comprehensive eye exam 32:10 - The importance of industry community support
Join us to the LIVE Q&A Podcast with Optipro Roadshow! Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai | 29 Jul 2024 | 00:35:01 | |
In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, this episode offers insights into how mivision adapts to the changing media landscape whilst promoting professional collaboration and advancing education.
Throughout the conversation, Michael and Todd discuss the critical role of optometric media, the significance of accessible Continuing Professional Development (CPD) modules, and the growing importance of digital content and AI in the eye care industry.
Todd Tai had a distinguished and varied career in the magazine and media industry, spanning more than two decades. His passion about eye care education led him to co-found mivision magazine, which has become an influential publication that provides free, high-quality online CPD education in the eye health industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:00 - Todd Tai's career background and founding the mivision magazine 6:57 - Role of media in the optometry space 10:35 - mivision's evolution from magazine to media company 12:38 - The power of LinkedIn in the industry-specific networking 15:10 - Delivering content to the right person at the right time 17:36 - Pioneering online CPD platform in the eye care sector 19:04 - Expanding CPD content in overseas markets 21:22 - mivision's philosophy to CPD points and its delivery 22:25 - The future influence of Mivision's CPD platform 23:46 - The shift to visual learning in medical education 25:28 - The importance of optometrist-ophthalmologist collaboration 27:32 - Global perspective on eye care professional relationships 38:58 - Impact of artificial intelligence (AI) in optometry 31:44 - Continuous learning and staying competitive
Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP9: Elevate Your Practice: Topic 4 - Unlocking the Secrets to Effective Employee Onboarding and Retention | 15 Jul 2024 | 00:28:01 | |
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, uncover the secret behind effective employee onboarding and fostering a culture of retention within optometry practice. This episode of the Elevate Your Practice is a must-listen for practice owners and managers who aim to enhance team dynamics and overall productivity. During the conversation, Michael and Joanne explore how a well-structured onboarding can make or break an employee's journey. Joanne emphasises the importance of strategic planning and shares simple and practical factors that contribute to long-term employee retention. Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:53 - Essential elements of a comprehensive onboarding process 3:05 - Building an effective onboarding structure 5:39 - Key questions and topics to cover during the onboarding 8:43 - Effective mentorship and buddy system program 12:12 - Factors that contribute to staff retention in optometry practice 14:45 - Motivation beyond bonuses 16:36 - The power of recognition and appreciation 22:24 - Fostering an environment that encourages growth opportunities 22:31 - The importance of planning and employee feedback Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia | 01 Jul 2024 | 00:33:37 | |
In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth.
Fatin highlights the importance of solid strategy, how personalized communication leverages community connection, and sharing valuable insights that can help transform patient recall systems into a powerhouse of engagement and growth.
Fatin Tobia is a dedicated and results-oriented professional passionate about optimizing the efficiency and effectiveness of optometry practices. Together with his brother Ernest Tobia, they founded eye2eye Marketing 360, which helps over 600 optometry practices across Australia and New Zealand to enhance patient engagement and drive practice growth through effective marketing strategies.
All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:22 - Fatin Tobia’s professional background 3:54 - Eye2eye Marketing 360’s impact on optometry practices 6:12 - The importance of patient recalls 8:00 - Challenges in implementing the patient recall system 10:36 - Effective strategies for patient recall 12:06 - The concept of data hygiene 13:42 - Potential revenue returns of patient recall 15:41 - Examples of successful recalls that transformed a practice 18:28 - Key Performance Indicators (KPI) for recalls 19:43 - Rate recall percentages 21:37 - Balancing new and existing patient 23:09 - Maintaining regular communication with patients 23:54 - Integrating marketing strategies 26:49 - Start reviewing KPI reports and make recalls a priority 28:49 - Embracing AI technology in patient management
Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma | 17 Jun 2024 | 00:39:18 | |
In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (CPD) in adapting to change and creating new opportunities in optometry practice. During the conversation, Michael and April delve into the impact of regulations and deregulation in the industry, the role of CPD in improving patient care, and the evolving landscape of optical dispensing. April also shares her insights into how technology and AI are transforming the eye care industry and emphasizes the necessity for professionals to stay current with these changes. April holds a degree in visual communication design and is an experienced Optical Dispenser with a high level of expertise in optics, business management, and tertiary education. After 12 years of working in graphic design and photography, April switched and focused on a different kind of view—health care. April is now committed to professional excellence and ensuring the optical dispensing profession reaches its full potential. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 3:35 - Roles of ACOD and ODA in the optical industry 6:15 - Regulation and Deregulation impact 11:52 - The value of Continuing Professional Development (CPD) 13:30 - Accessibility and evolution of CPD opportunities 14:17 - ODA’s role in CPD for optical dispensers 18:55 - The future of CPD for professionalism and dispensers 20:24 - CPD’s effect on patient care, team culture and overall quality of service 25:22 - Real-life examples of CPD influence 27:11 - CPD career opportunities in the optical industry 29:52 - Broadening career horizons through CPD 32:28 - Never stop seeking out learning opportunities 32:52 - Technology and AI in optometry 35:08 - Constantly refine skills and knowledge to remain current Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice | 03 Jun 2024 | 00:31:37 | |
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you harness your staff's unique strengths and create a team that stands out.
Throughout the conversation, Michael and Joanne discuss the importance of assessing and addressing knowledge gaps, onboarding effectively, and maintaining a positive workplace culture. Joanne also highlights the significance of balancing technical expertise with exceptional customer service to improve the patient journey.
Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 2:52 - Key areas in categorizing team aspects 5:14 - Strategies for assessing knowledge gaps within the team 7:34 - Processes for addressing knowledge gaps 9:14 - Importance of training sessions 11:38 - Encourage staff to continue education 13:32 - Understanding the role of people in your practice 15:52 - Balancing technical practice and customer service 17:00 - Understanding team personalities 19:43 - Improving team culture 22:33 - Importance of planning in communication 23:18 - Managing personal relationship work 25:59 - Leading and maintaining a positive team culture 28:05 - Identify and understand the kind of culture Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP5: Elevate Your Practice: Topic 2 - The Art of Mastering Business Review with KPIs & Demographics with Joanne Scott - Dostine | 20 May 2024 | 00:29:20 | |
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance and impact of understanding KPIs and demographics in strategic decision-making.
During the conversation, Michael and Joanne tackled demographic shifts, fill rate, main KPIs for optical practice, and overall business approach. From real business examples to key demographic information, this episode will help you master the art of business review and support your career and business growth.
Joanne Scott Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 1:48 - Start analysing the business 2:59 - Understanding the fill rate 4:21 - Key information to consider for business review 6:22 - KPIs and why they are important 9:38 - Main KPIs for Optical practice needs to consider 11:41 - Difference in the practice management system 12:57 - Information to look at for new practice 14:42 - KPIs as a baseline starting point to set goals and build an action plan 16:20 - Identifying demographics, how to obtain and use it 24:23 - Things to focus on and take action 25:26 - Embracing KPI's success and growth Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP4: Elevate Your Practice Series: Topic 1- Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine | 14 May 2024 | 00:31:05 | |
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practice should address: "What is your point of difference?"
Throughout the conversation, Michael and Joanne emphasise the foundational role of a clear vision, mission, and values and the necessity of team alignment and building a unique identity. Joanne also explains how to recognise and leverage a practice's unique strength to be seen and create value that resonates with patients and paves the path for success.
Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:22 - Introduction to the Elevate Your Practice Series 2:50 - Meet Joanne Scott Dostine and her background 4:46 - The impact of having an MBA on Joanne's career development 6:55 - Concepts behind the "Elevate Your Practice" series 10:08 - The point of difference in terms of optometry practice 13:13 - Addressing the niche focus concerns 15:09 - Methods to identify your point of difference 17:06 - Understanding the consideration in identifying the point of difference 20:33 - Learn how the point of difference played out 24:31 - Integrating the marketing and aesthetics 25:23 - Setting the foundation and getting clear with the vision and mission 26:55 - Key points in identifying the point of difference Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP46: Leading for Success: Practical Strategies to Build Stronger Teams in Independent Optometry with Dr Steve Vargo | 09 Feb 2026 | 00:49:22 | |
Strong teams don't just happen by accident. They're built through better leadership, a strong team culture, and systems that help your practice grow without burning you out. In this episode, Michael Nasser is joined by Dr Steve Vargo, optometrist, practice management consultant, author, and host of the Eye Own a Business podcast, to unpack one of the biggest (and most challenging) issues facing independent practices today: leadership and team management. From understanding the difference between leadership and management, to hiring the right practice manager, reducing staff turnover, and building a culture people actually want to be part of, this conversation goes beyond theory and dives into what truly works inside real practices. If you've ever felt overwhelmed managing staff, unsure how to delegate, or frustrated by a lack of growth despite working harder than ever, this episode is for you. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:01 - Steve Vargo's journey into practice management 4:50 - Why leadership is the missing link in many practices 7:25 - Leadership vs. management 9:42 - Why do practice owners struggle in leadership 10:11 - When should the owner delegate responsibilities 13:46 - Best way to identify the right practice manager 16:35 - Hiring within vs. outside 18:37 - Interview questions for leadership roles 21:35 - The first 60 days of a new manager 23:52 - Developing leaders in your existing team 27:07 - The five pillars of leadership 30:17 - Holding people accountable without confrontation 32:59 - Effective communication in the practice 36:59 - Tips for manager and team collaboration 38:49 - Why staffing is the number 1 challenge of business owners 40:54 - Retention comes down to leadership 42:53 - Empowering staff to be part of the solution 44:43 - One step to become a better leader Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP3: Creating Better Service with Better Patients: Myopia Control and Scope Expansion of Optometric Practice with Andrew McKinnon (Part 2) | 05 May 2024 | 00:27:03 | |
In this episode, Michael Nasser and Andrew McKinnon, CEO of Optometry Australia NSW/ACT, discussed the critical topics shaping the future of optometry, including myopia control management, expanding optometric scope, and the evolving landscape of healthcare systems. Andrew provides valuable insights into the rising prevalence of myopia, emphasizing the importance of community awareness and practitioner readiness. Their conversation extends to integrating optometrists into public health systems, drawing parallels between Australia and New Zealand, and touching on the potential benefits and challenges associated with scope expansion. Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:44 - Myopia control management 4:21 - Community awareness and education on myopia 6:38 - Challenges and opportunities in the realm of myopia control 9:07 - Having true collaboration for myopia management 14:24 - Expanding scope and optometry practice in Australia 17:43 - New Zealand Recent changes in the optometry industry 20:08 - Potential benefits and challenges of expanding the scope of practice in Australia 22:21 - The future growth of the optometry industry Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP2: Creating Better Service with Better Patients: Transitioning to Private Billing in Eye Care Practices with Andrew McKinnon (Part 1) | 05 May 2024 | 00:27:47 | |
In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry. Andrew highlights the importance of private billing in maintaining high-quality care and sustainable business models, alongside practical strategies for transitioning from bulk to private billing in optometry practices. Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au
Key Topics with Timestamps: 0:49 - Introduction to Andrew McKinnon and his role at Optometry Australia 2:30 - Mission and impact of Optometry Australia 7:10 - Origins and Future Evolution of Bulk Billing 10:00 - The Importance of practices to apply Private Billing 13:26 - Things to consider in the implementation of private billing 16:48 - Challenges in the transition to private billing and their solutions 23:04 - Benefits of adapting private billing Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP1: The Focused View - Introduction Episode | 25 Apr 2024 | 00:09:24 | |
Welcome to The Focused View Podcast! This podcast is envisioned as a space where we can foster a community of like-minded professionals who are passionate about advancing their careers and businesses in the optical industry. Through interviews and panel discussions, we will explore topics about decision-makers in independent optometry and eye-care businesses across Australia. We will uncover the secrets behind building standout optometry practices, cutting-edge strategies, and the latest industry trends. A show that aims to create a rich, multifaceted conversation that not only informs but also inspires. Whether you're a business owner, practice manager, optometrist, optical dispenser, orthoptist, receptionist, student, or indeed any combination of these, this podcast is your go-to resource for learning and understanding the eye care industry from a different viewpoint. Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: Michael@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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| EP45: Building Community, Crafting Care: Northam Optical's Journey to Independent Practice of the Year 2025 with Allyson Freind | 26 Jan 2026 | 00:36:49 | |
In this episode, we are joined by Allyson Freind, optical dispenser, owner of Northam Optical and recipient of Independent Practice of the Year 2025, to explore how a loyal customer base, deep community connection, and consistent, high-quality care can outperform even the biggest city-based advantages. From accidentally stepping into optics as a receptionist to becoming a trusted healthcare provider, community leader, and industry advocate, Allyson's journey shows that regional practices can thrive when they are built on trust, education, and genuine care for the people they serve. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources Key Topics with Timestamps: 1:46 - Allyson's background and her unexpected career in optics 5:11 - From employee to business owner 6:04 - What makes running a rural practice unique compared to bigger cities 6:56 - What sets an award-winning practice apart 8:56 - Business milestone for Northam Optical 11:12 - Building real community connections 13:27 - Criteria for brand alignment and setting boundaries as a business owner 17:36 - Education and industry involvement 20:38 - Giving back to the community through the Fiji outreach program 23:39 - The value of training and education for optical dispensers 24:54 - Guiding principles that operate Northam Optical 26:11 - What makes the biggest difference in patient experience 27:52 - Making smart business decisions: Introducing a new specialisation to patients 30:22 - Business owner routine to be working on the business, not just in it 32:51 - Allyson's advice to independent practice owners Learn More About Us: Website: https://www.thefocusedview.com.au/ Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view Instagram: https://www.instagram.com/thefocusedview/ Facebook: https://www.facebook.com/thefocusedview Send us your thoughts about the episode
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