The FMCG Guys – Details, episodes & analysis

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The FMCG Guys

Dwyer Partners

Business

Frequency: 1 episode/5d. Total Eps: 404

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

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https://www.linkedin.com/company/fmcgguys/
421 shares
https://www.linkedin.com/in/ACoAAAAtbH0BnAwAv5CszcM4hnIq-mNXgdZN2SQ
23 shares
https://www.linkedin.com/company/80164404/admin/
22 shares

https://growth.commerceiq.ai/fmcgguys
28 shares
https://softservebs.com/
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https://www.boltchatai.com/
20 shares

https://www.instagram.com/fmcgguys
292 shares

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Score global : 48%

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282. Tara Loftis, Global President, Dermatological Skincare at Galderma (Cetaphil, Defferin, Alastin and Benzac): Dermatological Science, Cultural Relevance, Viral Bets, Rihanna on the Burj Khalifa, Soul & Gut in Leadership

Wednesday, November 12, 2025 • Duration 58:38

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consumer.

Tune into this conversation to hear about:

Tara's role leading Galderma's global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin
Galderma's dermatology-first footprint, scientific heritage and what differentiates its brands
How she brings cultural relevance to Galderma, including Cetaphil's viral Super Bowl moment
The career experiences that shaped her leadership approach at Galderma
Her views on brand building vs. performance — and the one question she always asks when hiring

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Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

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281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms

Saturday, November 8, 2025 • Duration 23:44

Watch on YouTube: https://youtu.be/gztCQqP5KZY

Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.

Tune in to hear about:

Lucia's career at the likes of eBay, Google and WPP
Her take on Retail Media and how unifying different platforms could really make it flourish
The convergence of Brand Building and commerce and what that means for brand CMOs
Why modern marketers need to embrace tech and data

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Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Important: Candid Commerce Amsterdam Nov 5th and Other Updates!

Wednesday, October 8, 2025 • Duration 04:56

See last year's event: https://candid-commerce.com/candid-commerce-amsterdam

Candid Commerce London: https://candid-commerce.com/candid-commerce-london

The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/

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200. Rick Swinkels, CEO at TCC: Next Generation Loyalty

Wednesday, October 30, 2024 • Duration 44:58

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.

Watch on YouTube: https://youtu.be/xJOotPI7Jkc
TCC Website
TCC LinkedIn

Topics Covered:

Rick's career in Retail prior to TCC
TCC's proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
The big topics in Consumer & Retail and what can Retailers do about them
How to create Value independent from price
Creating Omnichannel campaigns
Learnings from Groceryshop and comparing US and European Retail

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

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199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How to Find Consumers where They Are

Saturday, October 26, 2024 • Duration 44:27

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.

Tune in to learn about:

Isabel's multi-functional career and international moves both in Europe and LATAM.
The purpose of the main brands in Wolverine Worldwide's portfolio
Approaching the Footwear Marketplace across sales channels
Managing organizations and change management in a volatile world with a clear vision and communication
Creating an organization with the consumer in mind

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

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198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media Marketing

Wednesday, October 23, 2024 • Duration 46:23

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.

Topics covered:

BSH's footprint
Her career background and how she decided to take a sabbatical
The differences between heading up Marketing in FMCG and Large Appliances
How Branding has changed
Why Social Media is key to their Marketing Strategy
Balancing Local and Global Marketing

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

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Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of Retail Media (2023)

Saturday, October 19, 2024 • Duration 47:17

The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.

Tune in to learn about:

Best Practices when setting up a Retail Media Network
How FMCG companies can better leverage this channel
Connecting Retail Media Data with an overall Data Strategy
The benefit for the consumer

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197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare

Wednesday, October 16, 2024 • Duration 36:23

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.

Transitioning from FMCG to Consumer Healthcare and learnings on the way
STADA's unique DNA and Culture based on Heritage, Purpose and Growth
Deploying global initiatives locally and working effectively across functions
What Retail Media looks like in the Pharmacy Channel
AI and Data Management
Predictions for the next 2 years

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

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Becoming a Retail Leader with Lucia Marcuzzo, SVP North Europe at Levi Strauss & Co. (2022)

Saturday, October 12, 2024 • Duration 35:13

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:

- Lucia's career in Retail

- Cross-functional moves

- The evolution of Retail

- Leadership with purpose

- Moving internationally

- Managing different types of people

- What a brand stands for, with the example of Levi's

- Building trust

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196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's Quick Commerce

Wednesday, October 9, 2024 • Duration 44:19

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.

Topics covered:

Jennifer's career path: moving from FMCG to Retail
What's exciting about PedidosYa: a LATAM Q-Commerce plya
FMCG Trends in Latin America
The impact of Digital in Retail and FMCG in the continent
How eCommerce has developed in different markets
The surge of Retail Media
Success stories in Retail Media campaigns

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

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The FMCG Guys – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Shared links between episodes and podcasts

RSS feed quality and score

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The FMCG Guys – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn99+

Other99+

Instagram1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn99+

Other99+

Instagram1