This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. 

Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time.

Key highlights of this episode include: 

✅ Why owning your brand unlocks true business freedom.

✅ The mindset shift from passionate coach to strategic owner.

✅ How structured onboarding transformed retention overnight.

✅ Marketing that speaks to clients—not just workouts.

✅ Systems that build accountability and sustainable growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better.

Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. 

Key highlights of this episode include: 

✅ Why automations and DMs rarely convert new clients.

✅ The simple sales method that guarantees more revenue.

✅ How your mindset as a coach affects client results.

✅ Why objection handling is at the heart of coaching.

✅ The real difference between a trainer and an entrepreneur

You can check out FMA Demo, http://fmademo.co, to see how it all works. 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Within the industry, the majority of fitness business owners are male while the majority of consumers are female. This has led to many female consumers having poor experiences with exercise and fitness. Emma Hokayem was initially one of those women. After noticing the gap in the market (which still remains HUGE today) Emma is the proud Founder & CEO of EH Fitness which specifically helps women to overcome many challenges that the current system ignores. In doing so she's tripled her business in under 12 months! Find out the secret to a super successful fitness business whilst helping hundreds of women in the fitness space.

In this episode, Emma shares:

• The challenges faced being a woman running a business 

• The education around post-natal exercise and menopause

• How she wants to create change in a male dominated industry for education around the issues women are facing and how exercise can have a hugely positive impact

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ 

Connect with Emma on Instagram: https://www.instagram.com/eh_fitness_edinburgh/ 

Ben, Charlie and the Fitness Marketing Agency team are currently working with over 400 fitness businesses. The whole purpose of this podcast is to show fitness business owners what's working right now in the industry. If you are a fitness business owner, an entrepreneur, a fitness enthusiast, a coach or anyone else working in the fitness industry - this is for you. 

Thank you for listening.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ 

Find out more about our podcast here: https://fitnessmarketingagency.com/fmapodcast 

This week, we're joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months.

Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth.

Key highlights of this episode include:

✅ The crucial decision that prevented their second site from failing.

✅ Why mentorship was their best first investment not equipment.

✅ The onboarding system that turns nervous prospects into confident clients.

✅ How premium pricing attracts committed members who stick around.

✅ The retention systems keeping their churn as low as 3%. 

Connect with Ruby: https://www.instagram.com/rubyhunter/

Connect with Max: https://www.instagram.com/maxmunro20/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business.

We cover why organic reach is dying, why mentors aren't telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast.

Key highlights of this episode include:

✅ Why organic marketing is slowing down and losing impact.

✅ The myth of boosted posts—and why they waste money.

✅ How paid ads shortcut client acquisition and save time.

✅ Why most fitness business mentors avoid teaching ads.

✅ The mindset shift needed to scale with confidence.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear.

Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems.

Key highlights of this episode include:

✅ Why cost per lead doesn't guarantee profitability.

✅ How benefits-driven ads outperform feature-driven campaigns.

✅ The power of refreshing your offers to stand out.

✅ Creative variation strategies that slash ad costs in half.

✅ Why sales skills—not just leads—make or break your business.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market.

From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey.

Key highlights of this episode include:

✅ Why constant reinvestment is the secret to lasting gym success.

✅ How to open and grow gyms without relying on marketing.

✅ The mindset shifts needed to step away from day-to-day operations.

✅ Lessons from turning tough landlord negotiations into growth opportunities.

✅ Why keeping your product ahead of competitors matters more than price.

Connect with Jack: https://www.instagram.com/jackwburton/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business. 

Where to follow FMA? 

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by the founders of one of Ireland's fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing.

They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market.

Key highlights of this episode include:

✅ The gym model that scaled to 3,000 members with no marketing.

✅ How culture and presence fuel long-term gym success.

✅ Why coaching technique beats flashy marketing every time.

✅ The systems that make scaling and franchising possible.

✅ Building trust with members from day one.

Connect with:

Steve Weinmann: https://www.instagram.com/stephenweinmann/

Stuart Grehan: https://www.instagram.com/stuart_grehan/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business.

After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. 

In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month.

Key highlights of this episode include:

✅ The mindset shift that triggered a complete business reinvention

✅ Why running online workouts can still trap you in burnout

✅ The biggest mistake coaches make when moving online

✅ How personal healing led to business transformation

✅ The key to building a scalable, values-driven coaching program

Connect with Jessica: https://www.instagram.com/jessicacooke/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations.

Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he's on holiday).

If you're a gym owner or online coach struggling to grow without sacrificing your time, this episode is a must.

Key highlights of this episode include:

✅ Why most gym owners struggle to step away.

✅ The "culture playbook" that replaces micromanagement.

✅ A smarter way to structure 12-month commitments.

✅ How weekly systems drive retention with less effort.

✅ Scaling without sacrificing quality or consistency.

Connect with Roy: https://www.instagram.com/roy.pennings/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Luke Robinson, FMA's Head Sales Coach, who's helped hundreds of gym owners and online coaches close more deals with confidence.

Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed "DM-only" model. If you want to actually grow your business and help more people, this is the truth you need.

Key highlights of this episode include:

✅ Why your business model could be killing your potential

✅ The lie behind "Sell by DM" business advice

✅ Confidence is the #1 skill you're not training enough

✅ Why sales is a transference of belief — not a pitch

✅ How to go deeper in discovery to close with conviction

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week we're joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK.

They've built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you're a gym owner or online coach looking for practical, tested strategies—this is one to bookmark.

Key highlights of this episode include:

✅ Why choosing the wrong location nearly cost them everything.

✅ The AI system that books leads while they sleep.

✅ How parking and foot traffic became their secret weapons.

✅ Their playbook for building hyper-local awareness.

✅ What 98% retention really takes behind the scenes.

Connect with Go Fitness: https://www.instagram.com/go_fitness_sussex/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days.

We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit.

Key highlights of this episode include:

✅ How to generate £5K–£30K in days using smart offers.

✅ The key difference between premium and low-cost Black Friday strategies.

✅ Upsell tactics that increase cash flow without harming monthly revenue.

✅ How to use exclusivity and urgency to drive conversions.

✅ The exact marketing timeline to maximise your Black Friday sales.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness 

In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth.

Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you're struggling with staff churn or planning to open a second site the right way, this episode is a must-listen.

Key highlights of this episode include:

✅ Why your business model could be killing your potential

✅ The "Backstage to Public" staff onboarding system

✅ How to scale without becoming shopworn

✅ The real reason staff leave—and how to stop it

✅ Why hiring early is the secret to growth

Connect with Dan: https://www.instagram.com/danaguilera__/ 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business. 

Where to follow FMA? 

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth.

In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective.

Key highlights of this episode include:

✅ Why your business model could be killing your potential.

✅ The identity shift from coach to true business owner.

✅ The hidden cost of avoiding hard conversations.

✅ How broken money beliefs hold your business hostage.

✅ Why more leads won't fix a broken system.

Connect with Dan: https://www.instagram.com/danaguilera__/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! 

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer 
#fitnessbusiness

This week, we're joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse.

They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress.

Key highlights of this episode include:

✅ Why open gym models are killing your growth

✅ The real secret to a successful gym partnership

✅ How sales calls became their growth engine

✅ Why charging more created better client results

✅ Lessons from scaling inside a rugby clubhouse

Connect with Mike and Matt: 

Matt: https://www.instagram.com/bodyfreshfitness/

Mike: https://www.instagram.com/bodyfreshfitnessmike/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by one of FMA's 7-figure clients who's currently launching gym locations #6 and #7. He's built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc.

If you're a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen.

Key highlights of this episode include:

✅ How to systemise success across multiple gym locations.

✅ Why most gym owners are the bottleneck to growth.

✅ What elite team structure looks like in a 7-figure gym.

✅ How to scale without sacrificing mental health or profit.

✅ Why clarity on your business 'finish line' changes everything.

Connect with Fionn: https://www.instagram.com/fionnmaccullagh/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

https://fitnessmarketing.agency/This week, we're joined by Sam West, a gym owner and performance coach who's built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program.

From burnout in a finance job to traveling the country supporting his clients, Sam's story is full of actionable insights for gym owners and online coaches looking to scale.

In this episode, Sam shares how to:

✅ Prove your niche isn't saturated—just untapped

✅ Avoid the trap of chasing "easy" online coaching

✅ Use real-life presence to retain online clients

✅ Create fun, viral content that attracts leads

✅Nurture leads with systems, not pressure

Connect with Sam West: ⁠https://www.instagram.com/samwestfitness/⁠

If you enjoyed this video and want to find out more information, click this link to view our website: ⁠https://fmaworkshop.com/hub⁠

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: ⁠https://fmaworkshop.com/hub⁠

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠

Facebook: ⁠https://www.facebook.com/fitnessmarketingagency/⁠

LinkedIn: ⁠https://www.linkedin.com/company/fitnessmarketingagency/⁠

Website: ⁠https://fitnessmarketing.agency/⁠

Ben: ⁠https://www.instagram.com/mrbenjamindavis/⁠

Charlie: ⁠https://www.instagram.com/charliehorton/⁠

Luke: ⁠https://www.instagram.com/lukebrobinson_/⁠

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by a thriving online coach, Lorna Morie, who's scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads.

We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches.

Key highlights of this episode include:

✅ Why displaying your prices could hurt conversions.

✅ The client journey that drives 88% sign-up rates.

✅ Building big results from a small ad budget.

✅ How premature hiring nearly wrecked growth.

✅ Mindset shifts that unlock sustainable scaling.

Connect with Lorna Morie: https://www.instagram.com/lornamariefitnessofficial/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

This week, we're joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom.

Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you're stuck on the gym floor and dreaming of a bigger future, don't miss this one.

Key highlights of this episode include:

✅ Why your business model should serve your lifestyle first.

✅ The underrated first hire that frees your time.

✅ How gym acquisition can fast-track your growth.

✅ The systems you need before buying another gym.

✅ Why a "lower offer" can boost retention long term.

Connect with Kev Foley: https://www.instagram.com/kev_bfitcardiff/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Ryan O'Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland.

Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it.

Key highlights of this episode include:

✅ Why your €10,000 problem is probably admin, not marketing

✅ The real reason your "brilliant" idea isn't working

✅ Systems that save time and stop member churn

✅ How to lead a team without micromanaging

✅ Why asking better questions leads to better profits

Connect with Ryan:

https://www.instagram.com/legitfit_ryan

https://www.instagram.com/legitfitcom

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast.

Kirk's helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you're struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold.

Key highlights of this episode include:

✅ Why your belief system is your best sales script.

✅ The premium mindset that earns premium pricing.

✅ How emotional certainty builds trust and closes deals.

✅ Breaking down objections without pressure or pushiness.

✅ Why skipping sales calls is killing your conversion rate.

Part 1: 5k For A Front End Offer - Pricing Psychology to Sell Fitness

Part 2: Under The Bonnet Of A 7-Figure Fitness Product

Connect with Kirk: https://www.instagram.com/kirkmiller_/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! 

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/quantum

Connect with Ben: https://www.instagram.com/mrbenjamindavis/

Connect with Charlie: https://www.instagram.com/charliehorton/

Connect with Luke: https://www.instagram.com/lukebrobinson_/

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

This week, we're joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success.

Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following.

Key highlights of this episode include:
✅ The deep cost of coaching from insecurity and fear
✅ Why most coaches never truly build trust with clients
✅ The difference between transactional and transformational service
✅ How clarity and alignment became Kirk's business superpowers
✅ Why emotional control is key to sustainable growth

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding.

Key highlights of this episode include:

✅ Why your ego might be driving expansion—not strategy.

✅ The systems your first gym must master before scaling.

✅ How to double profit without opening a new site.

✅ The "weekend test" every owner should do before expanding.

✅ When online coaching might be a smarter move than a new gym.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching.

Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer.

If you're stuck undercharging or unsure how to sell your value—this is the wake-up call you need.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:
✅ Why your belief in your worth sets your price ceiling
✅ The journey from £25/hour to £15k coaching offers
✅ How most coaches undersell the true value of transformation
✅ The "cost of doing nothing" that your clients already pay
✅ Why world-class coaching demands world-class investment

Connect with Kirk: https://www.instagram.com/kirkmiller_/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners.

Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they're just as real about the transformation it took for them to succeed.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include: 

✅ Why starting a gym after online success nearly broke them.
✅ The link between body image, engagement, and business growth.
✅ How emotional regulation impacts entrepreneurial performance.
✅ Why your clients leave when they "run out of future."
✅ Systems that create real transformation—not just results. 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/

Follow Matt and Hebe on Instagram below

Matt: ⁠https://www.instagram.com/mattyloaderpt⁠

Hebe: ⁠https://www.instagram.com/hebehiompt

⁠

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads.

They dive into the invisible "chains of belief" keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you're running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include: 

✅ Why your business model might be sabotaging growth.
✅ The 22 emotional reasons people actually buy.
✅ How "chains of belief" are killing your sales.
✅ Why Hook, Story, Offer is the only framework you need.
✅ When it's really time to scale your marketing.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less.

After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include: 

✅ How he systemized his gym to run without him. 

✅ Why 150+ competitors didn't stop his growth. 

✅ The hiring moves that gave him peace of mind. 

✅ The onboarding strategy that builds long-term clients. 

✅ From burnout to balance: How Endy reclaimed his life.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you've been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride

We cover: 

✅ Why gym owners struggle to break past revenue plateaus. 

✅ The retention strategies that create long-term, loyal members. 

✅ How to position your gym as a premium brand. 

✅ The biggest hiring mistakes holding fitness businesses back. 

✅ The marketing shifts that will drive real business growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we're joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact.

Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here:   instagram.com/get_stride

Key highlights of this episode include: 

✅ The sales gap that's costing gyms thousands. 

✅ How top gyms create an unforgettable client experience. 

✅ The power of personalization in gym success. 

✅ Small but crucial details that separate 5-star gyms. 

✅ Why gym owners must rethink their approach to customer service.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/

Key Highlights:

✅ Why great people alone can't sustain your gym.

✅ The critical role of systems in scaling effectively.

✅ How to build SOPs that empower your team.

✅ The surprising impact of front desk staff on sales.

✅ Why creating a sellable gym means making it run without you.

If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram:https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://bit.ly/3U2ofN8

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn't rely on you 24/7 while increasing profitability, don't miss this episode!

Key Highlights:
✅ The key systems every gym owner needs for scalability.
✅ Why hiring the right team is essential for business growth.
✅ How to transition from operator to true business owner.
✅ The financial structures that keep gyms profitable long-term.
✅ Avoiding burnout while scaling your fitness business.

https://www.instagram.com/fitnessmarketingagency
https://www.instagram.com/fitbizcoach

Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you.

Key Highlights:
- The common traits of hyper-successful gym owners.
- How your environment influences your business success.
- Why understanding money is crucial for gym owners.
- The dangers of building a business based on perception.
- How to redefine success in a way that serves you.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

To find out more information about Fitness Business Development Academy, use this link here: https://www.thefbda.com/

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

https://www.instagram.com/charliehorton
https://www.instagram.com/fitnessmarketingagency

In this solo episode, we're diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we'll unpack what's really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You'll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn't the real objection stopping prospects from signing up. Plus, we break down key lessons from January's performance data to help you refine your strategy for the months ahead.

- The truth about where the gym market is really headed
- The biggest marketing mistake gym owners make in 2025
- How awareness marketing can transform your lead flow
- Why January might not be your best sales month anymore
- The real reason people join gyms (it's not just fitness)

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets.

You'll discover the real reason paid ads "don't work" for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you're a new coach or a seasoned operator, this episode will change how you think about marketing forever.

Key highlights of this episode include:

✅ The hidden cost of staying stuck in organic-only marketing.

✅ Why paid ads fail when your sales process is weak.

✅ The simple formula for balancing organic and paid growth.

✅ How long-term ads improve both lead quality and conversions.

✅ Why time, trust, and consistency drive predictable revenue growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Daniel Mee returns to share how he transformed his gym's revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn't just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.

- How shifting to a high-ticket front-end changed revenue streams.
- The unexpected downsides of a 12-week premium offer.
- Why gym owners must rethink their pricing strategy for long-term success.
- The challenge of raising prices—and how to do it right.
- Building a business that grows without sacrificing freedom.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym's revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.

Key Highlights

- Why renting space to PTs limits your gym's growth potential.
- How Lewis scaled to £50K/month with a hybrid gym model.
- The key differences between open gym, 1-1 PT, and online coaching.
- Why controlling the client experience leads to higher retention.
- The small tweak that made his gym 10X more profitable.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/ 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell 

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam's story is a must-listen for gym owners and online coaches.

Key Highlights:

- How a marquee gym can hit £16k/month revenue.
- Why risk-taking is key to business success.
- The power of community in fitness entrepreneurship.
- How SGPT boosted client retention.
- Strategies for mastering sales and marketing.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

00:00:00 - Introduction

00:00:05 - Liam's Journey to Fitness Business

00:00:49 - Sponsorship Message

00:01:43 - Interview Begins

00:01:54 - Liam's Early Career and Challenges

00:10:59 - Starting a Bootcamp

00:12:59 - Struggles with Business Growth

00:15:26 - Joining FMA

00:19:02 - Risk Taking in Business

00:19:45 - The Importance of Community in Business

00:21:01 - Transitioning from Bootcamps to Small Group Training

00:21:50 - Adapting to Change and Overcoming Challenges

00:22:57 - The Power of Personal Sales Ability

00:30:07 - The Art of Conversation in Sales

00:34:26 - The Importance of Following a Sales Structure

00:34:56 - Delegating Sales and Achieving High Conversion Rates

00:36:02 - The Necessity of Calling Leads

00:37:59 - Persistence in Sales

00:38:23 - Importance of Resilience and Focus

00:38:44 - Securing a Contract

00:39:47 - The Power of Persistence

00:39:59 - The Value of Leads

00:40:22 - Building a Successful Business

00:40:57 - The Importance of Conversion Rate

00:42:10 - Building a Business from Scratch

00:42:16 - The Revenue Breakdown

00:42:29 - Searching for a New Venue

00:45:51 - The New Venue

00:50:45 - Investing in the Facility

00:52:12 - Raising Funds for the Facility

00:54:18 - The Ambassador Program

00:54:55 - The Ambassador Membership

00:55:23 - Securing Initial Investments

00:56:11 - Raising More Funds

00:56:51 - Securing the Funds

00:57:01 - Waiting for the Funds

00:57:24 - Reflection on Past Financial Challenges

00:57:43 - The Ambassador Program

01:02:59 - Reflection on the Journey

01:05:09 - Challenges in Building the Gym

01:09:57 - Overcoming Challenges

01:11:56 - The Gym's Layout

01:13:35 - Key Advice for Success

01:13:40 - Creating a Motivating Environment

01:14:20 - Facility Layout and Design

01:14:30 - Training Studio and Space Utilization

01:15:16 - Timetable and Group Sessions

01:15:43 - Pre-Launch and Target Signups

01:17:10 - Marketing and Sales Strategy

01:19:01 - Creating a Unique Gym Experience

01:21:45 - Importance of Details in Facility

01:23:03 - Membership Growth and Revenue

01:24:57 - Initial Thoughts

01:25:05 - Challenges in Launching a New Facility

01:25:20 - Planning for Future Expansion

01:25:47 - Considering Outdoor Space and Aesthetics

01:26:09 - Budgeting and Future Plans

01:26:52 - The Importance of Location and Future Expansion

01:28:22 - Balancing Business Growth and Personal Happiness

01:30:02 - The Joy of Coaching and Running a Business

01:31:23 - Final Thoughts and Appreciation

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial 

https://www.instagram.com/charliehorton 

In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you're looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice.

Key Highlights

- Why personalisation is key to trial-to-member conversion.
- Crafting 30-day trials that maximise retention.
- How organic content and engagement drive local gym growth.
- Overcoming the challenges of scaling a gym business.
- The importance of cost control for member satisfaction.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 

If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription 

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

https://www.instagram.com/mrbenjamindavis

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription. 

In this episode, Toby, FMA's paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we'll uncover the strategies that can transform your ad performance and increase your ROI. Whether you're a gym owner or online coach, these actionable tips will change how you approach paid ads forever.

Key Highlights:

• Why higher prices drive better ad performance.

• The difference between warm leads and Meta leads.

• The sales skills you can't afford to ignore.

• How to interpret key metrics in your ad dashboard.

• Create a marketing calendar that keeps leads flowing.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness 

#onlinecoaching 

https://www.instagram.com/imdanmoore 

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales 

What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA's Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site's rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business.

Key Highlights

- How Dan grew to £70k/month with 30% profit margins.
- The systems that let him step out of daily operations.
- Why defining roles for staff creates scalable growth.
- Breaking down Dan's expenses and profit strategies.
- How to align your business model with your long-term goals.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:04 - The Journey of Dan Moore
00:00:17 - Breaking Down the Business
00:00:45 - The Evolution of the Business
00:01:30 - The Business Model
00:02:04 - The Role of the Owner
00:03:04 - The Importance of Revenue
00:08:45 - The Business Structure
00:10:33 - The Financial Breakdown
00:12:53 - The Ratios for Profit
00:16:19 - The Growth of the Business
00:17:32 - Personal Financial Goals
00:18:59 - Business Strategy
00:20:45 - Intermission and Advertisement
00:21:13 - Discussion on Membership and Attrition Rate
00:22:19 - Discussion on Expansion and Second Location
00:22:59 - Discussion on Roles and Responsibilities
00:25:43 - Discussion on Marketing and Sales
00:27:10 - Audience Questions
00:29:46 - Conclusion

https://www.instagram.com/charliehorton
https://www.instagram.com/lukebrobinson_

In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA's Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions.

Key Highlights:
Why your sales process needs precision and efficiency.
How to pinpoint your ideal prospects with accuracy.
Unlocking the right sales tactics for gym owners and coaches.
The key to scaling your gym business through better sales.
Why mastering sales fundamentals is non-negotiable for growth.

If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:03 - Offering a Free Resource
00:00:27 - Introduction to the Episode
00:00:39 - Case Study: Luke's Sales Coaching
00:01:01 - Breakdown of Mitch's Sales Process
00:02:04 - Discussion on Sales Consistency
00:03:24 - Mitch's Reflection on Sales Process
00:04:19 - Discussion on Sales Conversion
00:06:13 - Increasing Sales Volume
00:08:27 - The Importance of Self-Analysis
00:11:27 - Chris's Sales Experience
00:15:11 - Chris's Reflection on Farming
00:16:22 - The Concept of Farming in Sales
00:16:49 - Understanding Hunting and Farming in Sales
00:19:03 - The Importance of Farming Leads
00:19:37 - The Value of Old Leads
00:20:43 - The Workflow of Priorities
00:22:40 - Objection Handling Exercise
00:23:00 - Overcoming Objections
00:26:49 - Handling 'I Need to Think About It' Objection
00:29:58 - Q&A: Low Pickups
00:32:12 - The Importance of Consistency in Sales
00:32:52 - Closing Thoughts
00:32:56 - End of Discussion

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success.

Key Highlights
- Harvesting crops vs. planting seeds: Building a long-term strategy.

- Speak the language of your marketplace, not your peers.

- Organic vs. paid marketing: Why you need both.

- Direct response vs. brand marketing: Striking the right balance.

- How your sales strategies can nurture prospects into loyal clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is "sleazy," this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs.

- Why gym sales begin with your belief system.

- The truth about 'bad leads' and how to handle them.

- Why fitness objections are just broken mindsets to fix.

- The power of consistent follow-ups for closing more deals.

- Transforming sales from boring to impactful for gym owners.

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms.

Key Highlights

• Is marketing without a solid product killing your growth?

• Why your business model could be killing your potential.

• The systems that are redefining what premium fitness looks like.

• How hiring the right staff changes your entire business trajectory.

• Why facing churn and tough conversations leads to better clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription 

Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Jenz Robinson on Instagram: ⁠https://www.instagram.com/coach_jenz/?hl=en-gb 

Marchon Gyms: https://www.instagram.com/marchon/?hl=en-gb 

PFCA: https://www.instagram.com/the.pfca/?hl=en-gb 

Gym Owner Network: https://www.instagram.com/gymownersnetwork/?hl=en-gb 

This week, we're joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that's redefining what success looks like in the fitness industry.

John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection.

They share exactly how to build systems that let you scale sustainably and lead with purpose.

Key highlights of this episode include:

✅ Why shifting to weekly billing transformed their cash flow and retention.

✅ The pricing mindset that removes fear and builds confidence.

✅ How community events and storytelling fuel long-term engagement.

✅ The secret to retaining team members for over a decade.

✅ Why focusing on one ideal demographic can double your success.

Connect with Method3 Fitness: https://www.instagram.com/method3fitness/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! 

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach.

Key Highlights:

• How to grow from 35 to 175 clients and hit 40k months.

• Systems and mentorship are the key to overcoming stagnation.

• Tracking KPIs and using CRM tools helped scale faster.

• The importance of balancing team workload and member satisfaction.

• How focusing on one great facility is more powerful than expansion.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth?sl=podcastdescription⁠. 

Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb⁠ 

Connect with Gavin and his gym on Instagram: ⁠https://www.instagram.com/coach_gavin_coleman/?hl=en-gb⁠ 

⁠https://www.instagram.com/peak.health/?hl=en-gb⁠ 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.

Find out more here:⁠ https://bit.ly/3YN6MOm⁠ and to book a demo call, Click here:⁠ https://bit.ly/48znLXC⁠

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it's ever been.

Key Highlights:

• How to restructure the onboarding process to address service gaps.

• The pivotal shift from £200 to £400 per month memberships.

• Why over-50s are the ultimate target demographic for gym growth.

• Lessons learned from a £200,000 gym redesign and team overhaul.

• How sales training, tracking and CRM's transform lead conversion rate.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod   

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb 

https://www.instagram.com/eventus22_fit/?hl=en-gb 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.

Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that's experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.

• The mindset transformation that helped grow SGPT gym to 110 members.

• How to tap into the 50+ demographic to build lasting success.

• The power of a clear, consistent membership offer.

• Why focusing on strength training, not weight loss, is a game-changer.

• How community-driven marketing strategy fuels growth. 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=kevpoddescription 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb 

Connect with Kevin on Instagram:
https://www.instagram.com/hurley_fitness_ely/?hl=en-gb 

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/