Explore every episode of the podcast The Financial Coach Academy® Podcast
Dive into the complete episode list for The Financial Coach Academy® Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
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100. Building a Coaching Business: Celebrating 100 Episodes with Real Questions
27 févr. 2025
00:34:57
When I sat down to plan this 100th episode, I knew I wanted to do something special—something that came straight from you, our community. So we asked what you really wanted to know about building a financial coaching business, and wow, did you deliver!
From questions about leaving a stable job to start coaching (and when that's the right move), to figuring out how to get more discovery calls booked, to managing a successful business solo, we're tackling the real stuff that keeps you up at night.
On this special 100th episode, I'm sharing what I learned from my own journey, including some “I wish someone had told me this” moments about growing a coaching practice. You'll hear practical advice about things like how much runway you might want before leaving your day job, what marketing actually works (hint: it's probably not what you think), and even which paid software made the biggest difference in my business.
Whether you're just starting out or looking to level up your existing practice, this episode gets into the thick of what it really takes to build a coaching business that fits your life. No fluff, no fancy strategies—just real talk about what works, what doesn't, and how to figure out which path is right for you.
Thank you so much for being a part of this adventure with me!
Starting your coaching business while you have a day job gives you the freedom to be selective with clients. Your steady income is an asset, not a barrier.
Real relationships beat passive marketing. Walk straight into the rooms where your ideal clients already gather.
Great coaches tell the same stories repeatedly because different people need to hear them at different times.
The secret to solopreneur success? Pick two marketing channels and master them instead of spreading yourself thin.
Long-term clients stay because you're their thinking partner, not their information source.
Turn cold leads into warm conversations by partnering with professionals who already have your ideal clients’ trust.
Before you scale, ask yourself: What matters more…maximum revenue or maximum impact? Let that guide your growth.
99. Delighting clients: Creating that Memorable First Impression
20 févr. 2025
00:26:18
When a potential client reaches out to you about financial coaching, they're often feeling worried and doubtful. They might even be telling themselves they're “too far gone” for help. That's exactly why those first interactions matter so much.
In this episode, we're talking about how to handle those early conversations with confidence (even if you're feeling nervous on the inside). You'll hear about practical, affordable tools that help you look professional from day one, and why making actual phone calls—yes, real phone calls!—can be a game-changer for connecting with potential clients.
For newer coaches who worry about being too pushy, we're sharing a simple three-touch system that takes the guesswork out of following up. You'll learn why timing these follow-ups every two weeks (hint: it has everything to do with when people get paid) can make a huge difference in converting interested people into clients.
I'm also sharing the exact welcome sequence we use at Fiscal Fitness, my own financial coaching practice, to help new clients feel supported and excited about their decision to work with us. These are the same strategies I used when I was just starting out, before I had a team to help me.
Remember what I always say—consistency beats complexity every time. You don't need to implement everything at once. Start with one thing, master it, then add another. That's how you build a coaching practice that truly serves your clients while feeling manageable for you.
This is the first part of our special series on delighting your clients, and you won't want to miss what's coming next.
A confused buyer doesn't buy, so keep your initial communications clear and simple, without overwhelming them with details.
Looking professional doesn't have to be expensive—$16 a month covers both a business email and phone line to start looking established.
When clients ghost you, remember this: they're most likely to respond two weeks after your last contact, right when their paycheck is running low.
Your quick audit call isn't for coaching. It's a 15-20 minute conversation to see if you're the right fit for each other.
Those early “I messed that up” moments on client calls? They're not failures—they're your path to becoming a better coach.
The best time to ease buyer's remorse is right after they say yes—a simple welcome call can transform doubt into excitement.
Your client's belief in what's possible with money starts by borrowing yours. Share your excitement about their future progress every chance you get.
98. Taking Action Over Perfect Planning with Billy Hofacker [Success Stories Series]
13 févr. 2025
00:32:30
Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself.
As both a gym owner and financial coach, Billy brings a unique perspective to this conversation. You'll hear how he built two successful gyms while getting out of debt, and why he now helps other fitness professionals handle their money better.
Billy shares his approach of “building the plane while flying it”—taking action before everything is perfectly planned, just like he used to tell his fitness clients to “just put the darn sneakers on and get outside.”
From starting his podcast in his basement during COVID (which he insists sounds better than saying “first floor”) to now running successful coaching programs, Billy opens up about the messy but rewarding journey of growing a coaching business. He talks honestly about both the wins and the setbacks, including a recent situation where someone signed up for his mastermind and then changed their mind - and why that doesn't slow him down.
Listen in to hear how Billy’s own financial turnaround led him to discover what he was meant to do, and why being a “money nerd” who understands the fitness industry helps him serve his clients in a unique way.
A car repossession became the credibility cornerstone: Your biggest setbacks can transform into your greatest teaching tools.
Small actions create business momentum, so treat building your practice like starting a workout routine: just put on the sneakers and begin.
Your previous career isn't baggage. It's your superpower when you find the right audience to serve.
Perfect planning keeps you stuck. Moving forward with thoughtful action teaches you what you could never learn from preparation alone.
Scale your investments as you grow: Begin by doing everything yourself, then let proof of concept guide your decisions to outsource.
Marketing magic lives in genuine connections. A thoughtful holiday card can outperform the most polished sales pitch.
Authenticity attracts ideal clients. Let them see your real life because they're living in their real lives too.
About Billy Hofacker
Billy Hofacker is a Financial Coach who specializes in helping fitness professionals and business owners improve cash flow, reduce financial stress, and achieve long-term success. With over 25 years of experience as a personal trainer and the owner of Total Body Boot Camp in Long Island, NY, Billy uniquely understands the challenges faced by entrepreneurs in the fitness industry.
After navigating his own financial turnaround, Billy has become passionate about empowering others to take control of their finances. He is the author of Fitness Profits and the host of Your Fitness Money Coach Podcast, a leading resource for financial education tailored to fitness professionals.
Billy is a Distinguished Toastmaster (DTM) and a sought-after speaker who has presented for respected organizations like Perform Better and the Functional Aging Institute.
97. Working On Your Business vs Working In It: A Complete Guide for Financial Coaches
06 févr. 2025
00:18:41
If you've been feeling overwhelmed in your financial coaching business lately, you're probably spending all your time serving clients, creating content, and answering emails. While these tasks matter, they're only part of the story. This week, we talk about why setting aside time to work ON your business (not just IN it) makes everything else feel easier. Despite the perception that you “don’t have time” to do anything other than take client calls.
Think of your business like a garden: you can spend all day watering plants and pulling weeds, but without a good design and irrigation system, you'll always be playing catch-up. On this week’s episode, we share practical ways to create space for strategic work, even if you only have five hours a week for your business right now. Plus, we talk about why having the right support network changes everything, both for building your business and helping your clients succeed.
You'll hear about specific times when doing less actually leads to better results, and why trying to be “kind of okay” at a dozen different things might be holding you back. Whether you're just starting out or feeling stuck in your current business, this episode will help you see where small changes in how you spend your time can make a real difference.
Want to start working on your business instead of just in it? Listen to learn how shifting just 20% of your work time to strategic planning could change everything about how your business feels and grows.
Block off 20% of your work time for strategic planning because one hour of intentional business work creates more impact than five hours of reactive tasks.
Schedule your most challenging business decisions when your energy peaks. A clear mind at 7 a.m. beats a tired brain at 8 p.m. every time.
Your business systems should feel automatic but not robotic. Build processes that make your work smoother while keeping the human connection clients crave.
Get really good at 2-3 things instead of being okay at a dozen things. Excellence in a few areas brings better results than mediocrity in many.
Treat your business metrics like you treat a budget. The numbers tell you whether your time and energy investments are paying off.
Use a dedicated notebook for your strategic work. When you look back, you'll see how yesterday's planning became today's foundation.
Your client journey needs the right balance. Create systems flexible enough to personalize but structured enough to scale.
Real Talk on Social Media for Financial Coaches
30 janv. 2025
00:20:41
Social media can feel overwhelming, frustrating, inspiring, and like a time-suck…all at the same time. As business owners, we need to come to terms with it and find out how it fits into our own lives and businesses. Instead of letting it rule us.
This week on the podcast, I’m sharing more about the often-misunderstood world of social media from my own perspective. You’ll hear some real-life hits (and misses!) about how social media has impacted the way I do business.
This episode is not just stories; it’s a journey to uncovering the true impact of social media in our field. I explore how easy it is to make snap judgments based on someone's online profile and question how this influences our perception of success, both of others and ourselves.
Discover how setting boundaries with social media can lead to more meaningful interactions and why it's okay to chart your own path, even if it strays from conventional social media strategies.
Tune in for an episode filled with honest reflections, practical insights, and a fresh perspective on leveraging social media for your financial coaching business. Whether you're a social media enthusiast or skeptic, there’s something in this episode for everyone looking to navigate these digital waters with confidence and authenticity.
Having a huge following doesn't guarantee clients - focus on real conversations that convert instead of chasing vanity metrics
Your energy is the fuel to your business - choose marketing methods that energize you rather than drain you
Social media is just one conversation tool - you can grow a thriving business through networking, speaking, referrals and other channels that feel natural to you
Curb appeal isn't everything - someone's polished social presence might mask an empty house, so validate their substance through real conversations and client testimonials
Create content in your natural style - forcing yourself to write in a way that doesn't match your voice will burn you out, while embracing your authentic format energizes your work
Social media works for you, not the other way around - set boundaries by treating it like email with designated check-in times rather than letting notifications control your day
Judge yourself by client results, not follower count - your expertise and impact aren't measured by social metrics but by the transformations you create for real clients
96. From Solopreneur to CEO: How to Hire Your First Team Member (Without Losing Your Mind)
23 janv. 2025
00:24:10
Does this sound like you? You're working every weekend, answering emails at midnight, and “catch-up” is your new normal. If this sounds familiar, you're not alone. More importantly, this can actually be a good sign. It means your business is growing.
But if you feel like starting your business was tough, I’m here to tell you that hiring your first support person is actually more difficult. You'll probably feel like you're letting go of something you've built and nurtured for so long (because you have). And you might wonder if anyone else could possibly love your business as much as you do.
When most coaches reach the 8-12 month mark in their business, they hit a ceiling. You're doing $10/hour tasks instead of $200/hour coaching work. Your inbox is overflowing. Those Post-it notes with tasks are multiplying. But staying in this place will absolutely lead to burnout and eventually cap your income.
This week, we dig into exactly how to make the transition from solopreneur to growing a team, including some lessons I learned first-hand.
Want to know the exact steps to document your tasks, create training materials, and set up your systems before bringing someone on? Listen in to learn the framework we've used to help dozens of coaches make this transition successfully.
"The trap of excellence" sneaks up on you. Being good at something doesn't mean you should be the one doing it.
Your zone of genius is where energy, value, and unique expertise intersect—anything outside of that is costing your business growth.
That $10/hour task is actually costing you $200/hour. Every minute spent on admin is time not spent on high-value coaching.
Don't ask "Can I afford help?" but "How can I make help possible?" Shifting from limitation to possibility changes everything.
Document before you delegate—two weeks of tracking your tasks saves two months of messy training later.
Your SOP creation formula: Record yourself doing it → Transcribe it → Let AI structure it → Review for accuracy.
A "Never Would I" list is just as important as a "How To" list. Set boundaries before you need them, not after you learn them the hard way.
95. The First 7 Days: How to Make New Coaching Clients Feel Confident They Made the Right Choice [Delighting Clients Series]
16 janv. 2025
00:12:52
After a client says "yes" to working with you, those first few days are huge. They might be excited about finally taking action with their money, but they're probably also nervous, wondering if they made the right choice. In this episode, we're talking about how to make your new clients feel completely confident in their decision to work with you.
We've noticed that there's actually more uncertainty right after someone pays you than at any other time in the coaching relationship. Even though they've already committed, they might be thinking "Will this actually work for me?" or "Did I just waste my money?" Your onboarding process needs to address these worries before they even come up.
Here's the thing about financial coaching: we're dealing with really personal stuff. Money touches every part of our clients' lives, which is why those first interactions matter so much. So this week, we’ll talk about specific ways to welcome your new clients, from sending a personal video message to giving them a quick win right away. We also share real examples of systems you can use to make sure nothing falls through the cracks while still keeping things personal and genuine.
Want to know exactly what needs to happen between "yes" and that first session? Listen in to learn our tried-and-true timeline that keeps your clients feeling supported and builds their confidence from day one.
The moment after payment is when clients are most uncertain. Reassure them immediately with a welcome message or personal video that shows you're excited to work with them.
Your systems make personal touches possible. Set up templates and reminders so you can consistently show up for each client without keeping everything in your head.
Quick wins build confidence. Give clients something valuable they can do right away, like a simple money tracking template, so they feel momentum before the first session.
Clear communication prevents doubt. Tell clients exactly when and how they'll hear from you next, with specific ways they can reach out if needed.
Time gaps kill momentum. Schedule the first session within a week of payment to keep their motivation high and self-doubt at bay.
Success stories set expectations. Share examples of what other clients have achieved so new clients can envision their own path forward.
Trust needs nurturing, even after payment. Each interaction between signup and first session should reinforce their decision to work with you.
94. How to Build Trust to Attract Financial Coaching Clients
09 janv. 2025
00:17:29
Trust matters more than ever in financial coaching. People have become more and more skeptical about coaching in general and they’re incredibly discerning when it comes to how they find solutions to their challenges. And they’re looking to people they trust for the answers.
So how do you build trust with potential clients if you can’t even get them on a call? Partnerships.
Whether you're just starting out or growing your coaching practice, one of the best ways to grow your audience and potential client base is by leaning on your relationships with others who already know, like, and trust you. And this week on the podcast, you'll learn three proven ways to build meaningful relationships that bring in clients who are ready to do the work.
You'll hear practical examples of how to create partnerships with other professionals (like real estate agents and CPAs), build a referral network that works both ways, and use speaking opportunities to show people what it's like to work with you—without the pressure of a hard sell.
We also talk about why these particular strategies keep working even as marketing trends come and go, and how you can start using them in ways that feel natural for you. Best of all, these approaches help you meet people exactly when they need you most, through someone they already trust.
Plus, I share a free client journey roadmap to help you put these trust-building ideas into action. If you're ready to grow your coaching business by focusing on real relationships instead of fancy marketing tactics, this episode is for you.
Trust isn't built through fancy marketing. It comes from showing up consistently where your ideal clients already are.
Your first speaking opportunity doesn't need to be perfect. Start with one simple talk that solves one specific problem well.
Stop trying to serve everyone. The clearer you are about who you help, the easier it is for partners to send you the right clients.
The strongest referral relationships go both ways. Look for opportunities to send referrals just as often as you receive them.
People need to see how you teach before they trust you with their money. Create simple resources they can try on their own first.
Your expertise might feel basic to you. If your teaching points feel too simple, you're probably right on track for your audience.
Strong client relationships start before the sale. Make it easy for people to get a small win before asking them to commit.
93. Marketing Without the Noise: A Fresh Approach to Client Conversations with Nora Sudduth
02 janv. 2025
00:44:47
Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages.
This week on the podcast, Nora shares why adding more content or trying new tactics often makes things worse in today's noisy marketplace. Instead of feeding into the noise, she reveals how coaches can instead create authentic conversations that truly resonate with the people they’re trying to connect with. She shares practical ways to shift from templated marketing that feels pushy to natural conversations that build trust.
The conversation takes an honest look at fear-based marketing, with Nora explaining why exploiting pain points often backfires. She offers a refreshing perspective on leading with empathy while still acknowledging clients' real challenges.
Drawing from her experience crafting thousands of marketing campaigns, Nora also walks through her three-part framework for having genuine customer conversations that convert. She explains why many coaches struggle with sales conversations and shows how to make invitations feel natural rather than forced.
Whether you're just starting out or looking to scale your coaching practice, this episode offers a practical roadmap for connecting with clients in a way that feels authentic to you and resonates deeply with them.
How to spot value fatigue: Lower engagement, fewer email opens, prospects needing more reassurance to buy
What clients need before they buy: Their perceived needs (in their words), necessary beliefs to invest, underlying fears holding them back
Natural sales conversations: When marketing addresses beliefs and fears early, sales become a natural invitation, not a hard pivot
Why most marketing fails: Telling people what to feel pushes them away. Let them experience your value instead
The trust sequence: Meet clients at their starting point, show (don't tell) your expertise, then invite
Empathy without fear: Acknowledge challenges while focusing on possibilities, not shame
About Nora Sudduth
Marketing advisor and Hello Audio co-founder Nora Sudduth has spent 25 years helping businesses generate over $500M in sales. She specializes in crafting brand messaging and customer conversations that connect and convert, having consulted on thousands of marketing campaigns. Through her courses, coaching, and certification programs, she helps businesses create authentic client interactions that drive sustainable growth.
92. Building a Seasonal Financial Coaching Business to Fit Your Life [Success Stories Series]
26 déc. 2024
00:34:25
When Jessica Medina took her husband on a 3-month RV trip to follow the Atlanta Falcons for his 50th birthday, she didn't put her financial coaching business on pause—she designed it to thrive during their adventure. As a former big law attorney who now helps other attorneys create financial freedom, Jessica opens up about how she's structured her entire business year around the life she wants to live.
In this episode, Jessica shares her journey from graduating law school as a single mom of twins with $200,000 in student loan debt to building a successful coaching practice. She explains how she structures her business into focused seasons—dedicated times for bringing on new clients and periods reserved for serving her existing clients.
You'll hear how Jessica moved from practicing law for 15 years to building a thriving financial coaching business, why she chooses to work exclusively with attorneys, and how she's expanded her impact through speaking at law firms and bar associations. She also shares honest insights about what it really takes to grow a coaching business, including why some of her best ideas took two years to fully develop.
For coaches wondering how to balance impact with lifestyle, this conversation shows how being intentional with your business design can create space for both client success and personal priorities. Jessica's story is a perfect example of building a business that truly works for your life.
Design your business schedule around your life—Jessica fills her client roster in specific seasons so she can take off other times of the year.
Going deep in a niche works—her focus on attorneys led to a 10x revenue increase in one year.
Past financial struggles can become strengths—her $200,000 student loan experience helps her better serve clients with similar challenges.
Six months is the minimum time needed for meaningful financial coaching—rushing transformation doesn't serve clients well.
Speaking can be an effective way to scale impact without creating courses or group programs.
Good ideas take time to execute—her speaking business took two years from concept to successful implementation.
Additional offers should solve specific problems—her student loan program meets a distinct need separate from her core coaching.
91. How to Raise Your Financial Coaching Rates: A Step-by-Step Guide
19 déc. 2024
00:27:22
Have you been thinking about raising your prices but feel a little queasy about having that conversation with your clients? You're not alone. In today's episode, we’re talking about real-life conversations about raising rates without cringing or worrying that every client is going to pack their bags. Or at least not worrying as much as you may have before this episode.
You’ll learn how to have these conversations with confidence (without that awkward shoulder shrug or apologetic tone we sometimes default to). Whether you're wondering if you should grandfather in your long-time clients (like my wonderful client who stayed at $75 per session for over a decade), or you're trying to figure out the right timing for your increase, we cover it all.
You'll also learn a simple formula to calculate your new rates that takes into account the hours you actually want to work (because burnout isn't part of your business plan). Plus, you’ll hear specific examples of how to communicate your price increase in a way that focuses on the benefits to your clients.
And if you're worried about what might happen - like losing all your clients overnight - we talk about that too. There's a simple exercise that helps put those fears in perspective and builds your confidence for these important conversations. Join us for an honest discussion about growing your coaching business in a way that serves both you and your clients better. Because at the end of the day, that's what raising your prices should be about.
You don't have to cringe when talking about money with your clients. A simple formula helps you know exactly what to charge for your expertise.
Long-time clients might deserve special consideration. I kept one client at $75 per session for over a decade, and I'll tell you why that was the right choice for my business.
Price increases can actually make your clients happy. One coach doubled her rates, and her clients celebrated because they saw the value she was providing.
Your confidence comes from being prepared. Creating a "wins document" helps you remember all the ways you've helped your clients succeed.
Client conversations don't have to be awkward. I'll share the exact words to use whether your client says yes right away or needs time to think.
Timing matters more than you might think. Learn why 90 days' notice helps your clients plan and keeps the relationship strong.
The details matter when raising your rates. From updating your systems to tracking grandfathered rates, I'll show you how to handle the nuts and bolts without any hiccups.
90. Setting Goals That Make Your Palms Sweat: A Real Guide for Financial Coaches
12 déc. 2024
00:14:30
Remember when making $2,000 a month as a financial coach felt almost impossible? I sat at my kitchen table dreaming about it, having no idea how I'd make it happen. That was my first BHAG (Big, Hairy, Audacious Goal), and it made my palms sweat just thinking about it.
Today, my BHAGs are much bigger—and yes, they still make my palms sweat. Because here's the thing about setting goals for your coaching business: if they don't make you a little nervous, they're probably not big enough.
This week, I'm sharing the exact process I use to set goals that actually mean something—not just arbitrary revenue goals that other people talk about or goals that I think I “should” care about. We'll talk about those sneaky stories holding you back (like my old belief that making too much money would make me less relatable to clients), and I'll show you how I plan my entire year around what matters most.
Plus, I'm giving you real homework at the end of this episode. Yep, homework. Because we're not just here to talk about goals, we're here to make them happen. Ready to set goals that excite you and scare you at the same time? Let's make those palms sweat a little.
Note: If you're in the Financial Coach Academy®, this pairs perfectly with exercises 1.21 and 1.22 in Module 1. And if goal-setting for a whole year feels overwhelming? We'll talk about how to start with just 90 days instead.
Links & Resources:
Ultimate Growth Guide
Join the Facebook group
Financial Coach Academy®
Client Creator Challenge
Key Takeaways:
Your big goals should make your palms sweat. If they don't make you nervous, dream bigger.
Planning is a skill you build. Start with 90-day goals if annual planning feels overwhelming.
There's a story behind every limitation you accept in your business. Find it, flip it, and watch things change.
Use "Good, Better, Best" goals instead of single targets. It keeps you moving forward even in tough weeks.
Give your business priorities the same respect you give client appointments—show up prepared and on time.
Personal commitments go on the calendar first, then business plans. Your business should add to your life, not drain it.
Pick just 2-3 numbers to track, mixing things you can control with actual results.
89. The Real Potential of Your Financial Coaching Business
05 déc. 2024
00:26:15
Remember sitting at your kitchen table, imagining what it would be like to help people with their money while earning $2,000 a month? That's exactly where I started. I had no idea what was possible back then—no roadmap, no other coaches to look up to, and plenty of people telling me it couldn't be done.
In this episode, I'm pulling back the curtain on my 16-year journey of building a financial coaching business. I share the milestones that meant the most to me (like hitting our first million-dollar year—on my birthday no less!), and the surprising turns my financial coaching business has taken along the way.
We'll explore what success as a financial coach can actually look like, from working at home in your PJs to traveling the world hosting client retreats (I recently went to Ireland for a week with nine other financial coaches!). I'll walk you through the practical decisions you'll face when building your business, like whether to:
Work virtually or in-person
Focus on private coaching or group programs
Build a boutique practice or reach the masses
Create a seasonal schedule or work year-round
Hire employees or stay solo
Most importantly, I'm addressing those doubt-planting myths that might be holding you back, like "people won't pay for help with budgeting" (spoiler alert: they absolutely will).
If you're dreaming of building a coaching business that doesn't just pay the bills but actually enhances your life—creatively, emotionally, and financially—this episode is your permission slip to think bigger. Because I've learned that this work isn't just about exchanging time for money - it's about creating something that works for your life while helping others achieve their dreams.
Your coaching business doesn't have to look like anyone else's. You get to choose how and where you work.
Starting small is normal and good. That clarity and focus can help build the foundation for bigger things.
Your business model can (and will!) shift as you grow. I tried everything from one-on-one coaching to group programs to corporate wellness—and used those experiences to figure out what worked best.
Support can come in many forms, from a 4-hour-per-week assistant to employees and contractors who help run different parts of the business.
Ignore the naysayers who say "people won't pay for budgeting help." People who are stressed about money will absolutely pay for someone to show them the way and hold their hand through the process.
Your business can fit your life, not the other way around. Whether that means taking summers off, working part-time, or building a year-round practice—you get to decide what works for you.
Success isn't just about money—it's about building something that adds to your life in meaningful ways while helping others do the same.
Why Niching Down is So Scary
28 nov. 2024
00:27:44
We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you’re worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn’t match with the niche that you’ve chosen.
Or maybe you just want to help everyone. There are a whole host of reasons that may decide to make an appearance when you choose a niche - but not a single one is worth stopping your progress. And the best part? When you niche, if you find that it’s not working (or you’re not loving it), you can always pivot or shift to a different focus.
88. Adopting Sustainable Systems: A Beginner’s Guide
21 nov. 2024
00:29:03
Ever sat on your couch on a Saturday night, watching a movie with your family, when suddenly you get a notification that someone just booked a session with you? But instead of scrambling to send emails and set up reminders, you can keep watching that movie, knowing everything is happening automatically—from payment processing to welcome emails to calendar updates.
That's the power of having the right systems in place. In this week’s episode, I share some hard-learned lessons about choosing and setting up business tools—including a "ticking time bomb" mistake that nearly derailed one coach's entire business.
Whether you're just starting out or feeling overwhelmed by managing multiple clients, this episode shows why keeping things simple might be your smartest move.
You'll hear real stories about coaches in the trenches, including one who was literally afraid to take on new clients because she didn't trust her systems to deliver consistently. Plus, I'll explain why that "all-in-one" platform you're considering might be the riskiest choice you could make.
Want a list of my favorite tools that keep Fiscal Fitness, my own financial coaching practice, running smoothly? Head to financialcoachacademy.com/resources.
Start small, usually with just a scheduling tool. Add other systems only when you need them.
Keep your tools separate instead of using all-in-one platforms. It's safer and more flexible for your growing business.
Build your systems around your client journey, not the other way around. Think of support first, then make it automatic.
Own your tools and data. Never use someone else's account or agency model. Your business deserves its own foundation.
Manual processes teach you what works. Learn from doing things by hand before automating.
The less organized you are naturally, the more you need solid systems. Let technology be your strength.
Time for better systems? When you're afraid to take on new clients or spending too much time on tasks that could be automated.
87. Understanding ADHD and Business Success
14 nov. 2024
00:40:35
Five guitar solos blasting at once. That's how business owners with ADHD might describe their daily mental experience. While everyone faces challenges in running their own business, ADHD adds an extra layer of complexity. Instead of “only” staying organized or managing their time, they have the added layer of wrestling with a brain that sees every shiny object, generates endless ideas, and sometimes makes even the simplest tasks feel overwhelming.
The real struggle? Many business owners don't even realize ADHD is behind their daily battles with focus, follow-through, and feeling perpetually scattered.
In this conversation with my husband Michael Dickey, we share how our family's understanding of ADHD began with our son's diagnosis and led to Michael's own revelation. He opens up about the moment everything changed when he started medication: the mental chaos quieted to calm classical music, allowing him to focus in ways he never could before.
And after 17 years of marriage, I witnessed a transformation in how Michael could plan his day, communicate his thoughts, and engage in deeper conversations.
As both a business coach and someone with ADHD, Michael talks about the real challenges of trying to do it all yourself, especially those tedious tasks that feel like kryptonite. He talks about building a business when your brain works differently and shares practical tips for creating systems that actually work. You'll learn what feels like a weakness might actually be your superpower…if you learn to work with it the right way.
86. How to Become a Financial Coach: A No-Fluff Guide to Starting Your Practice
07 nov. 2024
00:21:59
You know that feeling when you want to help people with their money, but you're stuck thinking you need another certification first? Or wondering if you really know enough? I spent years believing I needed more credentials before I could make a real difference in people's financial lives.
Here's what I learned: The most powerful thing you have isn't a fancy degree or certification—it's your desire to help people see what's possible with their money. I started at my kitchen table, talking with family and friends about their finances. Today, I help people dream again and believe in their potential, while running a business I love.
In this week’s episode, I share the whole truth about building a financial coaching business—from those first kitchen table conversations to creating a sustainable practice that works for you. We'll talk about what you actually need to know (hint: it's probably less than you think), and what to focus on first so you don't get overwhelmed.
I also walk through my simple framework that helps both new and experienced coaches create consistent results with their clients. Plus, I share why trying to figure this out alone makes everything harder than it needs to be, and how to find the right support as you grow.
Whether you're just starting to consider financial coaching or you're ready to take your practice to the next level, this conversation will help you see exactly what's possible—and your next best step to get there.
You don't need special certifications. Start with basic financial knowledge and a desire to help others.
Success requires two skills: coaching clients and running a business. Learn both as you go.
Don't get stuck learning forever. Instead, start helping one person at a time and grow from there.
Use the EAC Method (Education, Application, Commitment) to create consistent results with clients.
Find support. Having a community of other coaches makes everything easier.
Start simple at first, then expand your services as you gain confidence. This work goes beyond money. We help people dream again and see their potential.
85. Financial Coaching: 5 Essential Skills You Need (No Finance Degree Required)
31 oct. 2024
00:16:20
Even people making $250,000 a year can live paycheck to paycheck. As a financial coach, I've learned that money struggles don't discriminate—and that's exactly what we're talking about in this week’s podcast episode.
I'm pulling back the curtain on my 16-year journey from helping coworkers at my kitchen table to building a full-time coaching business. If you've ever wondered what financial coaches actually do (and don't do), this episode is for you.
Here's something that might surprise you: financial coaching isn't just about crunching numbers. It's about being part analyst, part cheerleader, and yes, sometimes even part therapist. We talk about what this actually looks like in practice, and why having your own money struggles in the past might be exactly what makes you great at helping others as a financial coach.
The best part? You don't need to know everything about money to do this work. I share exactly what skills matter most (they're probably not what you think), and how to use what you already know to make a real difference in people's lives.
For anyone who's thought about becoming a financial coach—whether you're just curious or ready to take action—this episode lays out a clear path forward. Bring a notebook, because we're getting practical about how to turn your desire to help others into real coaching skills.
What a financial coach actually does day-to-day (and no, we don't lecture people about their spending)
Why even people making $250,000 a year sometimes need financial coaching
How your own money struggles and mistakes can make you a better coach
The real skills you need as a coach (hint: it's not a finance degree)
The key differences between financial coaching and financial advising
How to start helping people before you have a business name or website
Why most Americans spend less than 5 hours yearly on their money (and how coaches help change this)
Your Success Path as a Financial Coach
24 oct. 2024
00:22:44
Remember when I said that I was naive when I started my financial coaching career? My naivety was far more than just thinking that things would just simply “work” because I wanted them to - I dug in and learned how to run a business, how to package (and SELL!) financial coaching, how to deliver incredible, eye-popping results for my clients (while still having fun with them). I’ve created more than 100 concepts around money – concepts that were brand new - they didn’t exist before me.
If you’d told me when I started that I’d have mentored over 500 financial coaches through our programs and events, or that I’d have helped 1,000 clients (and counting) completely change their financial future (without crazy, restrictive tactics), I’m not sure I’d have believed you.
84 From Debt to Coaching Success: Haley and Justin Brown-Woods' Financial Coaching Journey
17 oct. 2024
00:36:35
Imagine turning your biggest financial mistake into a thriving business that helps others. That's exactly what Haley and Justin Brown-Woods did. After blowing through a $600,000 lawsuit payout and racking up over $220,000 in debt, this millennial couple decided to rewrite their financial story. Now, they're changing lives as financial coaches, helping clients tackle millions in debt.
In this episode, Haley and Justin open up about their journey from drowning in debt to building a successful coaching practice. They share how they've balanced raising three young kids while growing their business, and the unexpected turns their path has taken. You'll hear about Justin's leap from teaching to coaching, and how they've learned to work together as a husband-wife team.
But it wasn't all smooth sailing. Haley shares her early struggles with imposter syndrome, while Justin talks about the challenge of finding his own coaching voice. Their story is a reminder that success often comes from embracing our vulnerabilities and learning from our mistakes.
One of the most interesting parts of their approach to financial coaching is their unique 14-month coaching program. It's a strategy that's paid off in ways they never expected, providing stability for their business and long-term support for their clients. They also discuss how they've made their coaching accessible to those still in debt, while ensuring they're fairly compensated for their work.
If you've ever thought about turning your own financial journey into a career helping others, or if you're simply looking for a fresh perspective on tackling debt and building wealth, this episode from our Success Stories series is a must-listen.
Haley and Justin's story proves that with determination, the right support, and a willingness to be transparent, it's possible to transform your biggest financial setbacks into your greatest strengths.
The importance of overcoming imposter syndrome when starting a financial coaching career, especially when your own financial past isn't perfect.
Strategies for structuring long-term coaching programs, like the Brown-Woods' unique 14-month plan, to provide sustained support for clients and consistent income for the business.
How to balance family life with a growing coaching business
The value of diversifying marketing strategies, with a focus on social media platforms like Instagram alongside podcasting to attract and engage potential clients.
About Haley and Justin: In the fall of 2019, Haley and Justin got serious about changing the narrative they had created for their lives and began their debt-free journey. Within 18 months, they had paid off over $132,000 of debt and restarted their wealth journey.
During this time, they began their podcast, Price of Avocado Toast. Their hope is that these conversations enlighten the younger versions of themselves and save them from the pitfalls Haley and Justin fell into.
In 2021, Haley began the financial coaching branch of Price of Avocado Toast. Together they have helped clients tackle over $2.7M of non-mortgage debt. Now their family is working towards generational wealth building and a future of outrageous generosity.
83. From Corporate Finance to Coaching: Emily Maclin's Journey [Success Stories Series]
10 oct. 2024
00:29:58
Emily Maclin's journey as a financial coach is a story of growth, courage, and finding her unique path. After 22 years in corporate finance, Emily shifted gears to help women master their money and create a financial legacy.
Emily’s story is part of our Success Stories series and it’s one that stands out to illustrate that it’s okay to shift careers, no matter how much success you’ve had where you are.
You’ll love hearing about Emily's evolution from relying on fancy spreadsheets to focusing on meaningful conversations that shift perspectives. She's learned that sometimes the most powerful coaching sessions don't even involve opening a spreadsheet.
Emily's definition of success has changed too. It's not about social media followers or hitting specific financial metrics. Instead, she finds joy in those small "aha" moments when clients realize they're better with money than they thought.
Now, Emily's excited about her next chapter—offering fractional CFO services to entrepreneurs as part of her journey as a financial coach. She's embracing the idea of trying new things in business and not being afraid to pivot.
For new coaches, Emily's advice is simple but powerful: keep going, work on your confidence and courage, and stay engaged with people you're learning from. She emphasizes that building your own belief in yourself is more important than perfecting your spreadsheets or programs.
Emily's story shows that financial coaching is about helping people feel better about money and supporting them through their journey. Her experience proves that with persistence and a willingness to adapt, you can create a coaching business that's both fulfilling and uniquely yours.
Success in coaching isn't always about financial metrics. Emily finds fulfillment in clients' "aha moments" and seeing them feel better about money.
The coaching approach evolved from relying on spreadsheets to focusing on meaningful conversations that shift perspectives.
Emily is transitioning her business to offer fractional CFO services to entrepreneurs, showing the importance of adapting and trying new things.
Building confidence and courage is more important for new coaches than perfecting spreadsheets or programs.
The Financial Coach Academy® has been a valuable resource for Emily, especially as she's revisited the content at different stages of her business growth.
About Emily Maclin
Emily V. Maclin, founder of Think Legacy Financial Coaching, empowers women to master their finances and build a proud financial legacy. With 22 years of Corporate Finance experience at Fortune 100 companies, Emily brings valuable insights to her role as a Personal Finance Coach.
Her unique approach blends faith and finance, focusing on building financial confidence, competence, and consistency. Emily's coaching addresses Mindset, Skills/Knowledge, Behavior, and Stewardship to help clients thrive financially.
As a wife and mother of three, Emily aims to teach clients to become the CFO of their financial lives, managing money wisely and educating future generations.
Holding a Bachelor's in Accounting and an MBA, Emily has run her online coaching firm for six years, serving professional women and solopreneurs nationwide. Originally from Tennessee, she's been based in St. Louis since 2002.
82. From Financial Anxiety to Thriving Coaching Business [Success Stories Series]
03 oct. 2024
00:38:34
"I remember looking at my fiancé and saying, if we can't pay for this wedding where our friends are baking the cake and bartending, how the heck are we going to afford a life together?"
For Nicole Stanley, a panic attack over wedding finances became the spark that ignited her journey to financial freedom - and eventually, to becoming a successful financial coach.
In this episode, Nicole pulls back the curtain on her transformation from a financially anxious newlywed to the owner of Arise Financial Coaching, a business that's helped hundreds of women change their lives through financial literacy and wealth building.
But it wasn't smooth sailing from the start. Nicole opens up about the crippling imposter syndrome she faced and the real fears of getting sued that almost stopped her from pursuing her passion.
You'll hear how Nicole navigated the early days of her business, including the surprising truth about group coaching programs that nobody talks about, and why she ultimately chose a different path to scale her company.
Whether you're considering a career in financial coaching or you're knee-deep in building your own business, Nicole's candid insights and infectious enthusiasm will leave you inspired and eager to take your next step.
Tune in to discover how this self-proclaimed "nosy girl" turned her love for budgeting into a thriving coaching business that's changing lives - and why she believes you can do it too.
Personal struggle can lead to professional passion: Nicole's own financial anxiety became the catalyst for her successful coaching career.
Start before you're ready: Nicole began by helping friends and family for free, which laid the groundwork for her business.
Community is crucial: Surrounding yourself with other financial coaches can provide support, inspiration, and legitimacy to your new career.
One-on-one coaching can be more fulfilling than group programs: Despite the popular push for scalable group offerings, Nicole found more satisfaction and success in individual coaching.
Success evolves: Initially defining success as earning $2,000 a month, Nicole's perspective shifted to focus on the number of lives she could impact.
Imposter syndrome is normal but surmountable: Even with her success, Nicole still experiences moments of self-doubt, but she's learned to push through them as she grows her business.
About Nicole Stanley
Nicole Stanley is owner and head money coach at Arise Financial Coaching. After paying off debt and increasing her family’s net worth through investing, she discovered her passion for helping women change their life through financial literacy and wealth.
Arise Financial Coaching has helped hundreds of women get out of debt, save, and become confident investors. Nicole and Arise have been featured on GMA, Yahoo Finance, Time, ABC News, Go Banking Rates, and more.
81: From Passion to Profit: The Rich’s Path as Financial Coaches [Success Stories Series]
26 sept. 2024
00:43:26
Wondering what it's like to build a thriving financial coaching business as a couple? In this episode, we sit down with James and Amberlee Rich, a dynamic husband-and-wife duo who have turned their passion for helping others into a successful coaching practice. From their early days as a teacher (Amberlee) and campus pastor (James) to launching their own business, the Riches share their journey of transformation—for themselves and their coaching clients. They share how they've crafted a unique approach to financial coaching that allows them to homeschool their kids, travel, and make a real impact in people's lives. You'll hear about their innovative "Steward Lab" program, designed to fill a gap they noticed in faith-based financial education. James and Amberlee also share how they've embraced authenticity in their marketing, overcoming the fear of standing out in a crowded field. But it's not all business talk. The couple opens up about their personal strategies for maintaining work-life balance, including their sacred weekly rhythms and how they use AI to manage their busy schedules. This conversation is just one of many in our success stories series, and it’s packed with practical tips and inspiring insights. Tune in to learn how James and Amberlee are redefining success on their own terms and helping others do the same.
Authenticity is key: Being true to yourself and your unique style can help attract the right clients and make your business stand out. And standing out is exactly what you need to do.
Adapt and innovate: The Riches created "Steward Lab" to fill a gap they noticed in faith-based financial education, showing the importance of identifying and addressing market needs.
Balance is crucial: Implementing structured weekly rhythms and prioritizing family time alongside work can lead to a more sustainable and fulfilling coaching career.
Leverage technology: Using AI tools for task management can significantly boost productivity and help manage a growing coaching business more effectively.
About James & Amberlee Rich:
James and Amberlee Rich are financial coaches who have been helping people with their personal finances for over 18 years. In 2018, James and Amberlee launched the Debt Dump Challenge, inspiring over 60 families to join them in taking control of their finances. Through coaching and monthly challenges, the Debt Dumpers successfully paid off over half a million dollars in debt. James and Amberlee also achieved their goal of becoming 100% debt free by paying off their home during the process. The Debt Dump Challenge inspired James and Amberlee to fully dedicate themselves to helping people with their finances. As a result, they have established their own financial coaching business and launched an online group coaching program for Christians called Steward Lab. James and Amberlee are driven by their passion to assist Christians in fully embracing the life God has destined for them, free from financial constraints. Understanding the pervasive impact of money in our lives, they believe that by purposefully addressing financial matters, every aspect of life can be significantly better.
Is Financial Coaching Different Than Financial Advising?
19 sept. 2024
00:22:02
In today’s episode of the Financial Coach Academy Podcast, we’re going to answer another burning question: is financial coaching different from financial advising?
The short answer is YES. While both financial coaches and financial advisors are needed in the world, financial advisors are future-focused. A financial advisor will run a variety of scenarios and your likelihood of financial success based on your investment strategies, rate of return, risk tolerance, asset allocation, and portfolio.
Then they help you execute a strategy based on that future vision by helping you buy and sell stocks, bonds, mutual funds, and other investment vehicles. They also will monitor your portfolio and keep a focus on asset protection, but all of this is from a 50,000 foot view.
In contrast, financial coaches help people with their money NOW. This can get complex depending on what the client’s unique financial situation looks like. We strive to focus on the whole person – not just the financial side of their life, diving into the reasons behind their financial habits so that we can create lasting change.
At the end of the day, we both help people do better and feel more confident about their money.
80. From Money Tips to Clients: How to Market Yourself as a Financial Coach
12 sept. 2024
00:27:30
You've got great money tips to share, but are you forgetting one crucial detail in your marketing? We’re talking about the fact that you're actually a financial coach.
This might sound obvious, but we see it all the time—coaches sharing awesome money advice without ever mentioning they work with clients. If that's you, you're not alone. And it could be costing you business.
In this episode, we're talking about how to make it crystal clear that you're a coach who helps real people with their money. Not just another finance influencer or content creator.
We'll cover some simple ways to weave in the fact that you work with clients, without sounding sales-y or awkward. Things like "This is one of the things I help my clients with" or "When people first come to me, they often struggle with..."
You don't need to give a full sales pitch to let people know they can hire you to help with their money. Just little mentions here and there to remind people that you actually work with clients and how you help them.
By the end, you'll have some practical ideas for how to make it obvious you're a coach and you’re for hire. Because if you never tell people you're a coach, how will they know they can hire you?
79. How Financial Coaches Can Talk About Investing Without Crossing the Line
05 sept. 2024
00:38:24
Investing conversations can be a minefield for financial coaches. Where's the line between education and advice? How much is too much to share? What responsibility do you have for offering advice (or leaving it alone altogether)?
This week, we’re tackling the hot topic of how financial coaches can talk about investing with clients—without crossing into advisor territory. We look at why these conversations matter and how you, as the financial coach, can actually complement the work of financial advisors.
You'll learn a framework for exploring retirement and investing with clients in a way that builds their confidence and clarity. We cover key areas like helping clients envision their ideal retirement, assessing their current investing knowledge, clarifying future goals, and understanding their options for getting started.
For coaches who've been hesitant to discuss investing, this episode offers a roadmap for having these important conversations without feeling like you’re stepping into unknown territory. You'll walk away with practical questions to ask and crucial points to cover with clients.
We also address the debate around whether coaches should discuss investing at all. Our take? Coaches play a valuable role in helping clients engage with this critical aspect of their financial lives.
Remember, as coaches we're not here to tell clients what to do about investing. Our job is to help them determine what they think and identify their next best step. This episode will show you how to do just that.
78. From DMs to Dollars: 6 Tips for Coaches to Convert Online Chats into Real Clients
29 août 2024
00:33:17
Social media is a great way to connect with new prospective clients, but it can feel impersonal and salesy too. We’ve all been the target of unsolicited DMs from people who want to sell us something.
Let’s not be those people in our own businesses.
This week, we're talking about how to initiate conversations with new people in a way that feels authentic and real, and then move those social media chats into real-world connections.
Because if we stay in the DMs or try to convert new clients there, we miss out on the nuances of face-to-face talks. It’s hard to build trust through text alone and we want our clients to feel good about saying yes to us.
Listen in as we cover what not to do in your DMs (like jumping straight to selling or offering coaching advice) and share six practical tips to make your conversations more effective. You'll learn how to validate people's feelings, be yourself, and naturally move chats offline.
Whether you're struggling with awkward DM exchanges or want to improve your online communication, this episode has real-world advice to help you connect better with potential clients. We'll show you how to read between the lines, acknowledge emotions, and invite people to chat in a way that feels natural and helpful.
So if you want to stop feeling stuck in never-ending message threads and start having meaningful conversations that lead somewhere, tune in to this episode. You'll walk away with simple strategies to make your DMs work for your coaching business, not against it.
77. Handling Pricing Objections: A Financial Coach's Guide
22 août 2024
00:24:24
Ever feel like you're hitting a wall when it comes to pricing conversations with potential clients?
We've all been there: you have a great call with a potential client, but then they hit you with the "I just don't have it in my budget right now" reasoning for not moving forward. It's easy to start doubting yourself or your pricing, but here's the thing: it's usually not about the price at all.
This week on the podcast, we're breaking down six practical steps to navigate these tricky conversations. You'll learn how to validate your client's concerns, get into their mindset, and figure out what's really holding them back. We'll talk about avoiding that pushy "convincing" energy and even discuss when it might be okay for a client to put coaching on a credit card.
(Are you shocked that we just went there? You need to listen in.)
The key takeaway? When a client says they can't afford it, they're often just nervous and unsure if coaching will truly solve their problem. Your job is to help them see the value and feel confident in their decision.
So grab a pen and get ready to shift those awkward pricing conversations into opportunities to connect with your clients and show them how you can help. Trust me, after this episode, you'll feel way more prepared to handle these situations with ease.
Financial Coaching 101: Your Framework for Coaching Clients
15 août 2024
00:25:01
When you decided to become a financial coach, you were probably just like me - thinking you’d sit down with a client, explain the ins and outs of money - and they’d immediately “get it.” In one session, they’d see the vision, change their habits, and I’d be there to support them as they had an incredible transformation.
But, as I’m sure you’ve discovered, actually coaching someone through a real financial transformation is nothing like what I’d imagined - instead of teaching (which is essentially what I thought I’d be doing), I had to learn how to be a coach. Not an instructor, not a lecturer, not…like the “well-known” financial gurus (who aren’t coaches, BTW).
Because here’s the truth: Coaching is helping a person as they become the person who creates a certain outcome for themselves. YOU, as the coach, are likely already that person - you’ve developed the skill set, the knowledge, the understanding, and the awareness to make that decision, but coaching isn’t about YOU, it’s about the client.
Get ready to dive in, because this refresher is one we all need from time-to-time.
76. Crafting Your Coaching UVP: A Deep Dive into Client Beliefs and Emotions
08 août 2024
00:16:11
This week’s episode is part of a series on your unique value proposition. If you haven’t already, I encourage you to go back and listen to episode 75 first to get the full context of this topic.
In this week’s episode, we're talking about the beliefs your clients need to have to invest in you. It's not just about what they believe about themselves and their own finances or ability to make a quality decision. You also need to know what they think about your coaching and any misconceptions we need to clear up.
We’re also looking at the feelings your clients need to have. Are they feeling hopeful? Valued? Ready for change? Understanding these emotions can help you create marketing that really connects.
I share how I wrote stories about my actual clients to bring all of this to life. These aren’t perfect, polished stories, but I do capture the human side of what we do as coaches.
We also talk about finding common ground with your clients: What experiences do you share? What hopes for the future do you have in common? These conversation starters can really help you connect.
I also encourage you to think about freebies or challenges you can offer that meet your clients where they're at. And here's something that might sound a bit out there: I suggest writing a love letter to your client persona. Trust me, it can be a powerful exercise!
And we wrap up by putting all of this together into your unique value proposition.
This whole process takes time and effort, but it's so worth it. When you're done, you'll have a clear picture of who you are, who your clients are, and how you can help them. Bringing your authentic self to your work will help you feel more aligned with your audience and business which can foster more success.
75. Your Unique Value Proposition: A Financial Coach’s Guide to Standing Out
01 août 2024
00:33:04
Are you struggling to stand out in the crowded world of financial coaching? I've been there. In this episode, I'm pulling back the curtain on how I completely transformed my business by rediscovering my unique voice.
For months, I felt disconnected from my own brand. My website didn't feel like me, and my messaging was all over the place. Sound familiar? I bet it does. That's why I'm sharing the exact process I used to cut through the noise and reconnect with what makes me, well, me.
I'll walk you through creating a vivid client persona that goes way beyond basic demographics. We're talking about getting inside your ideal client's head—understanding their deepest fears, their secret dreams, and what really makes them tick.
I'll challenge some common assumptions about what clients actually care about when hiring a coach. Spoiler alert: it's probably not what you think. I'll even break down a real-world example that blew my mind and completely changed how I approach my marketing.
Like always, I'm giving you the practical steps I use inside my own business. Whether you're just starting out or you've been at this for years, this episode will help you find your unique edge and speak directly to the heart of what your clients really want.
Fair warning: this work isn't easy. It took me eight solid months of work to do this work. But the payoff? It's been huge. I now have a website I love, messaging that feels authentic, and a clear vision of the value I bring to my clients.
Ready to unlock what makes you truly unique as a financial coach? Tune in, and let's dig in together.
74. The Financial Wheel of Life: A Practical Tool for Customizing Your Coaching
25 juil. 2024
00:19:28
As coaches, we often struggle with where to start when helping a new client. Should we focus on budgeting, debt reduction, or long-term planning? The answer isn't always clear, and a one-size-fits-all approach rarely (if ever!) works.
This week, I'm sharing a simple tool that's been a game-changer in my coaching practice. It's called the Financial Wheel of Life, and it's about to make your job a whole lot easier.
Imagine being able to see exactly where your clients are struggling and where they're thriving in just a few minutes. No more wondering if you're focusing on the right things or missing something important.
This tool breaks money down into 18 different areas—things like family, friends, taxes, and long-term planning. When your clients rate how they feel about each area, you'll quickly see where they need the most help.
They might be doing great with saving for retirement but feel stressed about everyday expenses. Or maybe they feel good about their personal money but lost when it comes to business finances. This wheel helps you spot these differences.
Listen in to the episode, then start using this tool right away in your coaching. It works well for first meetings or when you're just starting with a new client.
Ever feel like you need to know everything about money to help your clients? Well, this episode might just change your mind. We're diving into the fundamentals of gaining financial knowledge and how to use it effectively for yourself and your clients.
You know those moments when you're not sure what to tackle first with a client? Or when you worry about missing something important? We've all been there. But there's no magic formula that works for everyone. Real people have real, messy lives, and that's exactly what makes financial coaching so exciting.
In this episode, we're chatting about how to shift your focus from trying to know it all to making real progress with your clients. We'll explore why being curious and trusting your gut can be game-changers in your coaching. Plus, you’ll hear a real-life example of what to do when you encounter a situation you've never faced before.
Because it WILL happen, and it’s an opportunity to grow…not panic.
We'll also talk about the power of demonstrating learning for your clients. Instead of pretending to have all the answers, we'll look at how to navigate new financial situations together with your clients.
You'll hear about a recent coaching session of mine where a client faced an unexpected challenge, and how we approached it step-by-step. This real-world example shows how you can add value as a coach, even when you're not the expert on every topic.
So, if you're ready to ditch the one-size-fits-all approach and learn how to truly help your clients navigate their unique financial journeys, tune in. You might just discover that not having all the answers can actually make you a better coach.
Navigating Sales Conversations Without Being Pushy
11 juil. 2024
00:34:15
Raise your hand if you’ve ever ended a conversation with a potential client knowing that you’d probably never hear from them again. It’s happened to most of us in the world of coaching — and today, I’m going to help you understand the psychology behind sales so that you can help your future clients make an informed decision (even if they need to think about it!) without feeling like you’re pushy, forward, slimy, or sleazy (or a used car salesperson).
You likely decided to become a financial coach because you genuinely want to help people. And you’re in very good company. This is why it’s important to understand how you can help and sell at the same time.
72. What You Really Need to Know About Money to Be a Financial Coach
04 juil. 2024
00:23:23
If you've been feeling like you need to learn more before you can help others, this episode is for you. We're going to challenge that idea and explore why you might already know more than you think.
Remember when you first started caring about your own money? What did you learn then so you could do better? Now fast forward to when you decided to become a coach. Did your idea of what you needed to know suddenly expand?
Here's a secret: You probably know way more about personal finance than I did when I started. And some of you might even know more than I do now! That's not a joke or false modesty - it's just the truth.
This week on the podcast, I’ll share why you might be creating your own imposter syndrome and give you examples of how to shift your perspective. Instead of focusing on what you don't know, we'll explore how to start with what you already do know.
And I’ll share some real examples from coaches in our community who are helping clients - despite not knowing everything. (Because it’s impossible to know everything about money!) We'll also discuss why surrounding yourself with other financial people can sometimes warp your perspective of what clients actually need.
By the end of this episode, you'll have a new mantra: "I know enough today. I have more to learn. Both of these things can be true at the same time."
So if you're ready to stop letting knowledge gaps hold you back and start helping people with what you already know, tune in. It's time to meet yourself where you're at and get busy coaching!
71. Using Self-Assessment Tools in Your Coaching Practice
27 juin 2024
00:23:13
It's time to learn the tools that will help you get to know your clients better so you can support them in new ways. In this final episode of the Coaching Models Series, we're looking into the world of self-assessment tools and how they can help you gain valuable insights about yourself and your clients.
Join me as I dive into popular tools like Human Design, Myers Briggs, DISC, Strengths Finder, Kolbe, the Four Tendencies, and Enneagram. We'll discuss how these tools can shed light on personalities, strengths, weaknesses, and more, but also how to use them wisely - as a guide, not a crutch.
I'll share personal stories and examples of how I've used tools like Kolbe in my own coaching practice and with clients, particularly in scenarios like struggling to connect with a client, helping a client in a bit of a funk, or better understanding clients during career transitions.
But here's the thing - these tools are meant to provide insights, not definitive answers. It's crucial to encourage your clients (and yourself!) to see them as a fun way to learn and grow, not a limitation or a box to fit into.
So, whether you're a seasoned coach or just starting out, this episode is packed with valuable information and practical tips to help you navigate the world of self-assessment tools and take your coaching to the next level.
Plus, stick around until the end where I share a personal story about how a limiting belief held me back in my business and how my family creed helps guide my life and work.
70. Proven Coaching Techniques to Enhance Your Financial Coaching Business
20 juin 2024
00:18:32
Being a good financial coach means you’re constantly learning and growing with your clients. You have the tools in your toolbox to offer clients what they need, when they need it.
This week is part two of our series on proven coaching techniques that can help you guide meaningful client conversations and grow your business.
We cover a range of coaching models, including OSKAR and OSCAR, which are solution-focused approaches; ACHIEVE, a 7-step process for creative problem-solving; and FUEL, designed for clients who want more control in the coaching process.
Plus, we discuss the Conscious Competence Model, Zone of Exploration Coaching Tool, Obstacle Analysis Grid, and SBI Feedback Model – all essential tools for understanding your clients' journeys and helping them navigate obstacles.
We even touch on the controversial topic of Neuro-Linguistic Programming (NLP) and share some important cautionary notes.
Whether you're a seasoned financial coach or just starting out, this video will provide you with a wealth of knowledge and practical tips to enhance your coaching skills.
Remember, mastering these techniques takes time and practice. Use our cheat sheet to guide your learning journey and have fun exploring how these models can transform your client conversations!
And be sure to download our FREE Coaching Cheat Sheet to follow along and explore these methods in-depth.
69. Financial Coaching Models Cheat Sheet: Elevate Your Coaching Skills
13 juin 2024
00:27:14
Are you ready to take your financial coaching skills to the next level? In this video, I'm diving deep into what it truly means to be a student of your craft and sharing my secret sauce for continuously growing as a coach.
I'll reveal my powerful framework for developing your abilities in three key areas: financial strategies, coaching methods, and business acumen. Plus, I'm giving you a special gift - a comprehensive cheat sheet packed with proven coaching techniques and concepts that you can start exploring and applying right away!
From positive psychology to neuroscience, emotional intelligence to cognitive behavioral coaching, this video covers a wide range of topics designed to help you become the best financial coach you can be. I'll also share specific coaching models like GROW, CLEAR, transactional analysis, and the Gestalt cycle of awareness, giving you a diverse toolkit to draw from when working with clients.
But that's not all! I'll let you in on the magic formula for creating tailored financial coaching concepts that truly resonate with your clients. Trust me, this is a game-changer.
Whether you're a seasoned financial coach or just starting out, this video is packed with invaluable insights and actionable tips to help you level up your skills and better serve your clients. So, grab a pen and paper, download the cheat sheet, and get ready to embark on a journey of continuous growth and improvement!
Don't forget to like, share, and subscribe for more content designed to help you become the best financial coach you can be. Together, let's master the art of financial coaching and empower our clients to achieve their goals!
Download the coaching techniques cheat sheet here: financialcoachacademy.com/coachingcheatsheet
How to Become a Skilled and Sought-After Financial Coach
06 juin 2024
00:36:09
Coaching is a $2.85 BILLION dollar industry, and it’s not slowing down anytime soon. In fact, between 2015 and 2019, the number of professional coaches increased by 33% - and the industry is continuing to grow, which means that understanding how to “be a coach” isn’t enough - you need to be a great coach, so today, I’m going to help you understand the differences between “good” and “great” coaching.
And, not surprisingly, that starts with owning what you do not know. Having a healthy level of curiosity is incredibly important as a coach, especially for financial coaches. Admitting that you have a knowledge gap - or that a question is beyond the scope of your agreement - will not only help you to maintain your client’s trust, it also shows them that you’re willing to learn alongside them.
Additionally, it’s important to focus on your client’s thoughts and feelings, not your own - which will help the client to make decisions that are important to them as you support their growth and development of better money management.
68. Strategically Grow Your Financial Coaching Business Without the Overwhelm
30 mai 2024
00:21:19
One of the biggest mistakes financial coaches make when they’re first starting out isn’t what you might think.
We all spend a lot of time in trial and error, and for good reason. We need to find out what works and what doesn’t. But it’s important to be strategic about how you look at your results and how you decide on what to try next…and when.
This week on the podcast, we're looking at the difference between erratic trial and error and strategic trial and error. Erratic trial and error is when you make too many changes at once, hopping from one thing to the next without really analyzing the results. Strategic trial and error, on the other hand, is about making small, calculated changes and carefully studying the impact.
I'm sharing some real-life examples of how this plays out, both for financial coaches and for our clients. You’ll hear why analysis is so crucial in the trial and error process, and how it can actually boost your creativity and innovation as a business owner.
If you're feeling overwhelmed, unsure of where to start, or like you're just guessing all the time - this episode is for you.
After listening you’ll be able to approach your business decisions in a more strategic way, so you can stop spinning your wheels and start seeing real, consistent results.
Plus, I'm sharing my #1 recommendation for new financial coaches who are just starting out. Hint: it's all about starting with a proven framework and then making strategic tweaks as you go.
So if you're ready to stop spinning your wheels and start building a successful financial coaching business, tune in now!
67. 5 Essential Ingredients for Financial Coaches to Master Sales Conversations
23 mai 2024
00:17:44
If you've ever struggled with the "ick" factor when it comes to selling your services, this episode is for you. I know firsthand how challenging it can be to navigate sales conversations, especially when you're just starting out. That's why I'm excited to share some insights that have completely transformed the way I approach sales in my own coaching business.
In this episode, we'll dive into the 5 key ingredients you need to infuse into your sales conversations to make them feel good AND effective. These are the same strategies I teach in my "Selling with Integrity" module inside the Financial Coach Academy®, and they've helped countless coaches boost their confidence and conversion rates.
But here's the thing: this isn't your typical sales advice. We're not talking about high-pressure tactics or awkward scripts. Instead, we're focusing on building genuine relationships, educating our clients, and inviting them to take the next step in their journey with us. It's all about creating a win-win scenario where both you and your client feel great about the decision.
So if you're ready to ditch the ick and start selling with ease, grab a notebook and tune in!
66. 14 Simple Marketing Hacks to Grow Your Financial Coaching Business
16 mai 2024
00:48:12
You didn’t go into business to be a marketing pro, right?
But here’s the thing: Marketing is the lifeblood of any successful financial coaching business. Without effective marketing strategies, even the most talented coaches struggle to attract clients and make a meaningful impact.
The good news is that boosting your marketing efforts doesn't have to be a daunting, time-consuming task. With the right hacks and a willingness to start, you can optimize your approach and see real results.
In this video, I'm sharing 14 powerful marketing hacks that we shared with the coaches from our most recent cohort of the Client Creator Challenge. These hacks are designed to fill in the gaps and create a more effective client attraction strategy, whether you're just starting out or looking to fine-tune your existing efforts.
From leveraging testimonials and capturing client results to nurturing referral relationships and crafting compelling calls-to-action, I'll walk you through each hack step-by-step. The key is to choose one area to focus on and continuously refine your approach. As you implement these hacks consistently, you'll start seeing the growth and traction you've been working towards
65. The Art of Coaching Married Couples: Transforming Finances and Strengthening Relationships
09 mai 2024
00:53:59
Financial coaching for married couples is a different skill set from working with individuals. For one thing, there are two people with two different mindsets and values around money at play.
This week, I sat down with David Peterson, the founder of Married Money Financial Counseling, to discuss the unique challenges and opportunities of working with married couples on their finances. If you've ever felt stuck trying to help couples get on the same page about money, this episode is for you!
David brings a wealth of experience to the table, having spent years combining his background in ministry-based marriage counseling with his passion for financial coaching. He shares his hard-won insights on how to break through communication barriers, foster deep connection, and help couples create a shared vision for their financial future.
This episode is packed with practical tips and strategies you can start using today. From the power of active listening to the transformative potential of weekly money meetings, David breaks down his proven approach step by step. He even shares his top questions for getting to the heart of a couple's financial challenges and reveals when it's time to refer out to a therapist or other professional.
Whether you're a seasoned financial coach or just starting out, this episode will give you the tools and confidence you need to make a real difference in the lives of the married couples you serve. So grab a notebook, settle in, and get ready to take your coaching to the next level!
Key Decisions and Skills to Develop on Your Way to 6-Figures
02 mai 2024
00:26:42
As you grow your business, you’ll likely have a goal that is tied (loosely or directly) to that illusive “6-figure year.” While this is a great goal to have, there are a lot of coaches out there who make achieving that “6-figure” dream far harder than necessary. They focus their attention on things that feel productive (like trying to be everywhere on social media, taking yet another course (you know, just in case!), or jumping from task to task, but never really finishing anything.
This is a recipe for disappointment and will slow down your business growth (I promise). Instead, if you want to achieve that 6-figure revenue, you need to focus your attention toward the activities that actually showcase your knowledge and help your future clients identify that you are the solution they’ve been looking for.
Are you a financial coach looking to help your business owner clients navigate the complexities of paying themselves?
Many business owners struggle with separating their personal and business finances, leading to cash flow issues and difficulty in determining a proper paycheck. As a financial coach, your role is crucial in helping them untangle this web and establish a solid foundation for growth.
This episode is the third in a three-part series about financial coaching for your business clients. We’ve talked about separating business and personal finances and determining a tax estimate.
This week, we’re digging into the most important next step: how to pay yourself as a business owner.
Implementing a solid financial management system with clients is essential to long-term success and we’ll walk through what that looks like, step by step. This includes looking at how to determine what a client needs to pay themselves and how to leverage the business’s revenue to do just that.
From refining payment methods and tax strategies to analyzing pricing models and developing growth plans, you'll have a toolbox full of techniques to help your clients thrive.
So, if you're ready to take your financial coaching to the next level and empower your business owner clients to pay themselves with confidence, this episode is for you. Tune in now and discover the secrets to unlocking financial success for your clients!
As a financial coach, I've witnessed firsthand the chaos and stress that can arise when business owners intertwine their business and personal finances. By guiding clients through the essential step of separating the two, we lay the foundation for financial clarity and strategic decision-making.
This week on the podcast, I walk you through the line-by-line analysis of personal and business financial worksheets (link below!), highlighting common expenses that often blur the lines between the two. From cell phone bills and vehicle expenses to health insurance premiums and tax filing fees, we explore the nuances of categorizing these costs effectively.
One of the key takeaways is the importance of determining the business owner's necessary paycheck amount to cover personal expenses. This figure serves as a starting point for creating a structured financial plan that alleviates the overwhelming pressure many entrepreneurs face.
We also touch on the delicate balance between the cash flow of a business and the tax deductibility of expenses, emphasizing the significance of seeking guidance from a trusted accountant. By collaborating with tax professionals, we can ensure that our clients are making informed decisions and optimizing their financial strategies.
Throughout the episode, I share insights and tips to help financial coaches navigate this process with their own clients. By meeting business owners where they are and providing clear, actionable advice, we can empower them to take control of their finances and build a solid foundation for long-term success.
Whether you're a seasoned financial coach or just starting your journey, this episode is a must-listen. Join me as we explore the transformative power of separating business and personal finances and discover how you can guide your clients towards financial clarity and peace of mind.
62. Financial Coaching for Small Business Owners: Achieving Financial Clarity
11 avr. 2024
00:28:17
Are you tired of seeing small business owners struggle to pay themselves consistently? As a financial coach, it's crucial to provide practical, real-world advice that goes beyond manifestation fluff and the hyper-focus on making money.
Instead, the key is to help your clients understand their business finances and create a clear separation between their business and personal expenses.
Introducing this concept early in the coaching process with business owner clients is essential. By separating business and personal finances, you can provide clarity on the business's financial situation and offer more specific strategies and coaching. Something I walk through, step by step, in this week’s video.
Getting into the mind of your client is crucial. Business owners often express challenges like not having enough clients or needing to control spending, but the actual problem may be unclear due to the commingling of business and personal finances.
By following a three-step process, which you’ll learn here, you can help your clients gain a foundational understanding of their business and strategize solutions.
61. The Power of Proximity: How Bryan Stevenson Shaped My Financial Coaching
04 avr. 2024
00:23:26
Sometimes it’s people outside our industry who have the biggest impact on how we grow and develop our values and our businesses. This is true for me, and this week I’m sharing more about the person who has helped shape how I conduct business and work with clients every day.
In this week’s episode, I’m sharing how Bryan Stevenson -- the renowned lawyer, activist and author behind Just Mercy and the Equal Justice Initiative -- ended up becoming one of the most influential figures on my financial coaching philosophy and methods.
While Stevenson's work confronting injustice in the criminal justice system may seem unrelated to money, his ideas around the power of proximity, leading with empathy, instilling hope in suffering, and fighting for human dignity have transformed how I view my role and approach clients.
In the episode, I’m exploring the key lessons from this modern-day hero that became foundational pillars, such as intimately understanding people's struggles for true impact, seeing the full nuanced humanity in each person, and making justice and restoration my driving mission.
You'll hear how Stevenson's philosophy allowed me to shed limiting beliefs to find the courage to offer transformative high-level and high-touch support.
By the end, you'll understand why this visionary activist, despite having no direct finance ties, became one of my most influential mentors for creating meaningful, lasting impact.
I don’t usually play favorites, but this topic is one of them. Probably because I’m someone who wasn’t celebrating my own wins… I was just moving on to the next goal. And, if your clients are like me, this can be a long-time habit that they’re not even totally aware of.
This is often the case when you’re coaching someone who holds themselves to a very, very high standard. They’re not not celebrating… but they did it, and they still have farther to go, so they need to get going. No time to waste.
As a great financial coach, you already know how important acknowledging the wins that your client achieves — not just saying “okay, that’s done,” but actually celebrating.
Join me as we discuss how to help your clients who may feel like “celebrating” is the same as “yup, checked that off the list” see the difference and start FEELING their success
60. Your Clients’ Financial Progress Number (and Savings Rate)
21 mars 2024
00:36:45
This week we’re looking at the transformative concept of the Financial Progress Number, a journey at the heart of helping clients create true transformation in their finances. This touches on something deeply personal and empowering for each client, tracking their financial health and making it relatable to them.
The idea for this topic comes from the idea of a savings rate, which isn’t very intuitive for most clients. So in this episode, I’m redefining the savings rate in a way that makes sense for even your most resistant or frustrated client. We'll walk through calculating the Financial Progress Number, making the process accessible and empowering, even for business owner clients facing unique financial challenges.
The core of our discussion focuses on the potential for improvement and the actionable steps toward making meaningful changes. Understanding and enhancing savings rate can significantly impact your clients’ financial well-being.
Whether you’re a financial coach looking to deepen client relationships, a business owner aiming for financial growth, or someone curious about financial planning's potential, this episode offers valuable insights. Listen in to explore the Financial Progress Number and see how it can change your approach to financial health and progress.