In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!

Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.

In this comprehensive guide, I'll walk you through the transformative journey of optimizing your Facebook ad campaigns by harnessing the power of automation. Gone are the days of manual adjustments and the constant anxiety over budget mismanagement. Through a detailed exploration, we'll unravel the mysteries behind setting up automated rules that not only safeguard your budget but also enhance the efficiency of your ad spend.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.

Chapters

00:00 Intro

00:44 Inside the Structure of the 1 Campaign Ad Account

04:14 The Best Facebook Ads & Audiences for 2023

10:36 How to Scale Facebook Ads in 2023

Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!  Chapters: 00:00 Facebook is like Email and Search 00:45 Facebook Audiences & Data Explained 04:58 How to scale Facebook Ads 10:33 How do you scale a business?

Topics Discussed:  - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?

Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

Ashton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.

While broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.

Mathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!

Aaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.

Chris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!

Repurposing content is a vital skill. Not only for organic marketers but also for creative strategy & any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.

Dive into my million-dollar journey - real strategies, real success. Trust me, it’s a game-changer. 🚀

Unlock the secrets to building a million-dollar business from scratch. From pivotal Business & YouTube strategies to invaluable team insights and essential tools, I'm sharing it all. This isn’t just another success story; it’s a roadmap to your own million-dollar success. Ready to transform your dreams into reality? Let’s embark on this journey together.

► My Team:

- @DaraDenney:  

 / denneydara  

- @theMiguelMendez: Miguel@PointGuardMedia.com

- @ayman-arab: Ayman@TikScale.com

- Vini: vini@BHTBmedia.com

- Jake: BigJakeRamirez@gmail.com

- Yady:  

 / yadybarreto1  

- Blake: Blake@DisrupterSchool.com

► My Vendors and Martech:

- The Futures: https://thefutures.io/

- Opus.Pro: https://www.opus.pro/?via=Disrupter

- Repurpose.io:

Creating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!

Want to know how to use Facebook ads to grow your brand?  Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

Landing page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.

Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5

Digital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away

Organic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition & steal their market share

The topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.

Black Friday is nearly here… here’s what you should know

Scaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…

When we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for success.

Ever wondered how some media buyers turn modest budgets into seven-figure incomes?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

Jered and I met on Clubhouse and since then he's been blowing up...

Founder of SodtDigital, he has been in the game for years now and recently graduated from the Facebook Ads MBA Program.

We talk about his humble beginnings as a creative, to being a dominant force in one of the world's best media buying communities... plus, we reminisce and tell some stories!

Lesley, from Liverpool, is super smart, super sweet and just crushing after joining the Facebook Ads MBA program... this is her story, on starting her 2nd brand since 2021

Daath is the VP of Marketing at Dose Juice...

He's also super smart, funny and a truly ELITE marketer!

Running high ticket office with Facebook ads can be an incredibly profitable business venture. However, it requires that you use Facebook in a slightly different way than if you were running a low-ticket DTC business. Let’s break down those differences so you can scale your $500, $10,000 or $100k+ offer with confidence.

If you are lacking confidence and freedom in your life while running Facebook ads… the honest truth is, your Facebook account is probably far too complex. You truly only need one campaign leveraging CBO and dynamic ads, to get to a 7figure a month ad spend. Let’s break this down, so you don’t have to work any harder than you absolutely need to!

One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

Using Facebook ads to drive leads as a business is a tremendously popular way of monetizing the platform. I was lucky enough to be around during the alpha of the LeadGen ad unit. Let’s cover the three most important things you need to know when trying to run these ads.

Luca, from Italy, is using Facebook to reliably drive results for clients... overcoming data loss and testing to success!

One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

iOS14 has been blamed for a lot of issues, the biggest one being a loss of data inside the Facebook environment. So how impactful was that loss, I’ll give you a big hint… Almost none for advertisers, let’s dive into why this hype should die on the vine today!

CHECK OUT MY RECENT PODCAST WITH TRIPLE WHALE

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

Connect with Charley

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch

► Connect With Charley On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

Scaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.

Here are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

Everybody wants to run a sale But is it actually a good idea, and why?

Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads  Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising

Lets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!

Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World?  Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest

The first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!  To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale & model of your business.  We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.

This is Robbie's story, a seasoned digital marketer whose experiences in the Facebook Ads MBA Program have significantly shaped his professional trajectory. By intertwining key learnings from his Facebook Ads MBA Program experience with real-world applications in digital marketing, Robbie offers a unique perspective that is both enlightening and inspiring.

CharleyBot.ai is Free 24hrs a day

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch

► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com

The definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have