The F Word : A Whyfield Podcast – Details, episodes & analysis

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The F Word : A Whyfield Podcast

Whyfield

Business

Frequency: 1 episode/16d. Total Eps: 34

Welcome to The F Word: A Whyfield Podcast

We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not?

If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers!

Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.

Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

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https://www.instagram.com/grit.culture
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https://www.instagram.com/krevperformance
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https://www.instagram.com/covecafehaylebeach
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https://www.linkedin.com/in/cewhitley/
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https://www.linkedin.com/in/shane-solomon-3030a036/
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34 - Foundations: Building beautiful websites, businesses, and cultures that last

Wednesday, December 3, 2025 • Duration 30:23

In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts.

From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of their team.

We chat about:

• Why your website is your hardest-working employee, showing up 24/7, 365 days a year
• What really makes a strong digital Foundation to build on
• The balance between design, SEO, and storytelling to build websites that work
• Why environment matters – how Solve’s calm, welcoming office reflects their ethos
• B Corp values: putting people and planet First, From green hosting to client partnerships
• Managing expectations: the difference between “page one of Google tomorrow” vs. long-term sustainable growth
• The role of AI in digital marketing (something we’re all talking about) a tool for support, not replacement
• Why sometimes outsourcing to true experts can be the most liberating decision for a business

Sophie reminds us that digital marketing isn’t one-size-Fits-all:
"It’s about creating the right foundation, so your business can keep building and growing – floor by floor – without having to constantly repair the base."

And she leaves us with a favourite quote:
"Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad."

Enjoy episode 34 of The F Word.

Find out more:
Solve

solve.co.uk
B Corporation ⬅️ link - https://bcorporation.uk/

Instagram: @solvewebmedia ⬅️ link https://www.instagram.com/solvewebmedia/

LinkedIn: www.linkedin.com/in/sophie-palmer-stowell-a89228102

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

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33 - Fly: Facing Fears, Finding Freedom, and the power of positive change

Wednesday, November 19, 2025 • Duration 31:21

In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life.

What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing in my life that I actually could do?”

Today, Adam works with individuals and groups to help people relax, reframe, and rise beyond phobias and anxieties that hold them back, and in this conversation we explore what it really means to Fly, both literally and metaphorically.

We Focus on:
• The hidden cost of phobias and why so many people never seek treatment
• Why phobias are reversible, and how overcoming one Fear can unlock wider growth
• Adam’s I RISE Framework: simple, powerful steps to calm the nervous system and expand your potential
• The science of positivity, pro-noia, and why reframing your story really matters
• How small shifts in language and Focus can ripple into better health, business, and relationships
• Adam’s mission to make effective tools for overcoming Fear accessible to thousands more people

Whether it’s Fear of Flying, public speaking, or the quiet anxieties that hold you back day-to-day, this episode is a reminder that problems don’t need to be permanent or complicated.

"They don’t need to be that way. Problems can seem complex, but solutions don’t need to be."

Enjoy episode 33 of The F Word.

Find out more:
adampearson.com
Sign up for Adam’s weekly newsletter for tips, tools, and prompts to help you rise (you’ll find the link on his website)

Instagram: @newquayhypnotherapy ⬅️ link www.instagram.com/newquayhypnotherapy/

LinkedIn: www.linkedin.com/in/adamgpearson

24 - Fun: turning your passion into your business

Friday, January 17, 2025 • Duration 33:33

In this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Work it Weirdo podcast.

Cassie’s talent for drawing emerged at a young age. From a toddler, to now, and nearly a decade into her career, she is just as passionate about her business as she was when she first started.

Growing up being both academic and creative, Cassie shares her journey, from being the only member of her family to attend university to heading down the road of a corporate job, which at the time felt like the only path that was an option for her… and how that all changed.

Along the way, her work has allowed her to connect with so many fascinating people, listening to their unique stories and life journeys. Inspired by these conversations, Cassie realised they deserved a larger audience, sparking the idea for her podcast, ‘Work It Weirdo’ where she continues to share these incredible stories with the world. (Definitely one to listen to next!)

Speaking of… it’s time to listen.

Enjoy episode 24 of The F Word

Find out more about Cassie and her caricatures, as well as how to book her for your next event:

Instagram: https://www.instagram.com/cornwallcaricatures/

Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiekemp/

And, don’t forgot to head her Spotify to catch episodes of her podcast, ‘Work It Weirdo’: https://spotify.link/Fl825zsROJb

To find out what guest she’ll be chatting to next, head to her Work it Weirdo socials:

23 - Food Miles: supporting local, reducing waste, and rethinking what’s on your plate

Friday, January 10, 2025 • Duration 39:55

In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters!

Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about supplying good, local, and real Food to Cornwall from Cornwall, supporting local growers, Farmers, Fishermen, bakers, and makers, all while delivering the Food we should be eating.

With issues such as Food security, Food waste, climate change, and Financial challenges hitting our headlines, it’s so important for us to change the way we think about Food, and how we can better support ourselves and our communities.

Whether you’re curious about what’s really in your ‘Food’ (or ‘edible Food-like substances’), want to make radical changes to your diet or weekly shopping habits, or you’re looking to get inspiration to cook Fresh meals from scratch, this episode is packed with insights, practical tips, and the powerful reminder that small changes make a big impact.

Enjoy episode 23 of The F Word.

P.s For more reading on ultra-processed Food and while we all can’t stop eating it, Tor has recommended ‘Ultra-Processed People’ by Chris van Tulleken.

Discover the bounty of amazing products and produce on The Cornish Food Box’s website: www.thecornishfoodboxcompany.co.uk

Find out more, including tips and recipe inspo, on their socials:

Instagram: https://www.instagram.com/cornishfoodbox/

Facebook: https://www.facebook.com/cornishfoodbox

Connect with Lucy and Tor on LinkedIn:

22 - Founder, Failure, Future: leading with resilience and cultivating Fearlessness

Friday, December 13, 2024 • Duration 29:22

In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless.

John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!

John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all the right things in people and practice, rewriting the rules and pushing boundaries. And then, the hard realities of business closure and the topic of ‘Failure’.

We discuss John’s work at the Cornwall Chamber, where he’s unapologetically Focused on making Cornwall a powerhouse of industry, sustainability, and social innovation. From championing the talent and determination of Cornish businesses, to addressing issues like housing and healthcare, John unpacks why Cornwall is an investable, thriving hub of opportunity. “If you’re not looking at Cornwall, you’re losing out”.

“You are going to get a return on investment because of the innovation, the talent, and the stubbornness of the Cornish people. It’s an investable proposition.”

There is so much more to share from this episode, but we’ll leave it to the man himself.

We absolutely loved chatting with John, and we know you’ll love listening.

Enjoy episode 22 of The F Word.

P.s there is a real F word in this ep, just in case you’re listening near little ears.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbrownpr/

Keep up to date with Cornwall Chamber of Commerce: https://www.cornwallchamber.co.uk/

Find your fearlessness: https://www.buildthefearless.com/

21 - Festive Wellbeing: beyond the sparkle – Focusing on authenticity, connection, and balance at home and work

Friday, December 6, 2024 • Duration 38:18

In this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and award-winning) workplace wellbeing trainer.
Amber shares all things wellbeing, From her own Family experiences, and Founding of the Invictus Trust, into why she continued on the path to supporting others, in many different spaces and sectors, with their mental health and wellbeing.
We discuss why authentic workplace wellbeing is so important, and needs to be at the Foundation of what you do, not just the ‘sparkly’ stuff on top. And, Furthering the topic of ‘sparkly’ we unwrap the Festive season, how a time for joy can often Feel the opposite, and why connection (and sometimes disconnection) is so important, allowing yourself time to breathe, while also reaching out to your loved ones, and those in need.
Amber also brilliantly breaks down ‘stress’, why stress in its own right is not a positive or a negative thing, how it represents motivation, purpose, duty, and how without it, you can feel lacking in Focus and drive. But, how too much of it is the thing that tips the balance, and can lead to harm on your mental and physical health.
You’ll honestly want to listen to Amber talk all day long. This is an episode packed Full with so many takeaways. Drop what you’re doing (unless it’s a hot cup of Festive hot chocolate… ouch!) and listen now.
We hope you enjoy episode 21 of The F Word.
Connect with Amber on LinkedIn: www.linkedin.com/in/ambercowburn/
Find out more about workplace wellbeing: www.instagram.com/working_well_
Support the Invictus Trust: www.invictustrust.co.uk
To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and www.whyfield.co.uk

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20 - First Employee: a journey From Apprentice to Director

Friday, November 29, 2024 • Duration 26:40

Sometimes taking that scary step can lead to something special!

In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it all over the past ten years.

Jess joined us as an apprentice in our tiny broom-cupboard-sized office of three staff, and then quickly moved her way up, gaining qualifications, taking on responsibilities, and guiding the team on her way. Now, she’s our Director of People and Development with a team of 20 (and no longer in that tiny office), a Shareholder, and a mum!

We get to hear Jess’ journey through her roles, why apprenticeships are a brilliant way to dive into the world of work, how she’s seen Whyfield evolve over the years, and how she’s navigating life with her beautiful Son, Harrison, while on a phased return to work.

We hope you enjoy episode 20!

Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessica-crook-285b1a91/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield

and www.whyfield.co.uk

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19 - Flourish: navigating imposter syndrome, embracing authenticity, and preparing for a thriving Future

Friday, November 22, 2024 • Duration 33:04

In this episode, we’re joined by Helen Tite of iCareiMove.

Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to create workplaces and communities that empower women, support their health, and allow them to thrive with confidence and authenticity.

We dive into topics like women’s health inequalities, why so many women are leaving the workforce, and how businesses can step up to support their Female employees better, understanding cycles, creating open conversations around taboos, and giving women the space they need with the right support.

This episode isn’t just for women – it’s for everyone who wants to live longer, and live better, and why these conversations matter to everyone. How understanding women’s health can make you a better partner, sibling, colleague, or Friend.

We hope you enjoy episode 19 of The F Word

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helentite
Discover more via iCareiMove: www.icareimove.com

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield

and www.whyfield.co.uk

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18 - Fluidity: how the power of coaching and conversation can propel you towards your dreams

Friday, November 15, 2024 • Duration 30:32

In this episode, we’re joined by Kate Clark, founder of Anchors Coaching.

Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends were telling her “why don’t you retire?”… it’s got a little something to do with living to 108… all is explained in the episode 🥰.

We discuss the benefits of having a coach and how they can help if you if you’re Feeling stuck, overwhelmed, lacking confidence, approaching a milestone, or wanting something different but not knowing how to get there. She also shares her Feelings on networking, how it has changed over time, and how Cornwall is made for it… who doesn’t love chatting business in the sea, Followed by a coffee on the beach? 🌊

We hope you enjoy episode 18 of The F Word.

Connect with Kate on LinkedIn: https://www.linkedin.com/in/kate-clark-the-anchors-coach/

More of Anchors Coaching: www.anchorscoaching.co.uk

Dive in to daily Anchors Coaching on Instagram: www.instagram.com/_the_anchors_coach_

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

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17 - Free From Bias: Funding, Fairness, and Freedom to be who you are

Friday, November 8, 2024 • Duration 38:35

In this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall.
As well as the progress we’ve made, and how Far we’ve come in terms of inclusivity as a county, we also delve into the ways in which progress still needs to happen to ensure EVERYONE Feels safe and can be who they are.

Matthew also gives us a breakdown of the elements of the Intersex Progress Pride Flag and what each section represents. So, the next time you’re celebrating Pride and you see that incredibly impressive 40-Foot-long Flag pass you in the street, you’ll understand exactly what it means and the communities it celebrates.

We hope you enjoy this Fantastic episode of the podcast!

Celebrate Cornwall Pridecornwallpride.org

Follow along: www.instagram.com/cornwallpride/?hl=en

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

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The F Word : A Whyfield Podcast – Details, episodes & analysis

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The F Word : A Whyfield Podcast – Details, episodes & analysis

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