Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.
Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.
We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:
- Strategies for Boosting Organic Content
- Paid Search vs. LinkedIn Ads
- Budgeting for LinkedIn Ads
- Campaign Structure for Cold vs. Retargeting Layers
- Content Strategy for Cold vs. Retargeting Ads
- Optimizing Ad Performance and Budget Allocation
- Optimizing LinkedIn Ad Spend
- Thought Leader Ads
- Troubleshooting LinkedIn Ad Performance
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Justin:
Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/
Impactable: https://impactable.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Introduction to LinkedIn Ads and Fletch
02:18 Strategies for Amplifying Organic Content
05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach
09:23 Budgeting for LinkedIn Ads: Initial Considerations
11:44 Campaign Structure: Cold vs. Retargeting Layers
15:52 Attribution and Measuring Impact
19:27 Content Strategy for Cold and Retargeting Ads
23:32 Optimizing Ad Performance and Budget Allocation
27:49 Optimizing LinkedIn Ad Spend
30:09 Building Brand Awareness for Non-Market Buyers
32:02 Leveraging Engagement Signals for Outbound Strategies
35:09 The Hustle Behind Successful Marketing
37:08 Exploring Cross-Platform Advertising Strategies
39:00 The Evolution of Thought Leader Ads
40:58 Foundational Elements for LinkedIn Advertising Success
45:51 Troubleshooting LinkedIn Ad Performance
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