Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.

Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.

We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:

- Strategies for Boosting Organic Content

- Paid Search vs. LinkedIn Ads

- Budgeting for LinkedIn Ads

- Campaign Structure for Cold vs. Retargeting Layers

- Content Strategy for Cold vs. Retargeting Ads

- Optimizing Ad Performance and Budget Allocation

- Optimizing LinkedIn Ad Spend

- Thought Leader Ads

- Troubleshooting LinkedIn Ad Performance

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Justin:

Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable: https://impactable.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to LinkedIn Ads and Fletch

02:18 Strategies for Amplifying Organic Content

05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach

09:23 Budgeting for LinkedIn Ads: Initial Considerations

11:44 Campaign Structure: Cold vs. Retargeting Layers

15:52 Attribution and Measuring Impact

19:27 Content Strategy for Cold and Retargeting Ads

23:32 Optimizing Ad Performance and Budget Allocation

27:49 Optimizing LinkedIn Ad Spend

30:09 Building Brand Awareness for Non-Market Buyers

32:02 Leveraging Engagement Signals for Outbound Strategies

35:09 The Hustle Behind Successful Marketing

37:08 Exploring Cross-Platform Advertising Strategies

39:00 The Evolution of Thought Leader Ads

40:58 Foundational Elements for LinkedIn Advertising Success

45:51 Troubleshooting LinkedIn Ad Performance

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, I break down the viral product launch template for LinkedIn.

I will talk about:

- Strategic Use of Funding Announcements

- The New PR Playbook for Founders

- Leveraging Social Proof for Growth

- Depth vs. Frequency in Content Creation

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Masterclass in Product Launch on LinkedIn

05:27 Strategic Use of Funding Announcements

08:48 The New PR Playbook for Founders

12:46 Building an Engaging Audience

17:14 Navigating Engagement Pods and Boosted Posts

20:08 Leveraging Social Proof for Growth

25:22 Building Strong Associations in Business

26:42 Starting from Scratch: The Power of Focus

27:45 Creating a Podcast to Connect with Your Audience

29:20 Leveraging Conversations for Content Creation

31:19 Establishing a Consistent Posting Cadence

33:41 Maintaining Momentum in Content Creation

36:59 Learning from Mistakes: The Importance of Focus

43:10 The Value of Newsletters in Building Relationships

44:51 Depth vs. Frequency in Content Creation

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Strategic Lessons from 1.5M LinkedIn Impressions:

I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.

I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:

- My mistakes and lessons learned

- The importance of targeting the right audience

- How to position technical solutions

- Content strategy: quality over quantity

- Engagement strategies for LinkedIn

- The Importance of consistency

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Year in Review: Impressions and Insights - 00:00

Content Strategy: Quality Over Quantity - 02:48

The Power of Hooks and Engagement - 06:07

Mistakes and Lessons Learned - 08:52

Navigating B2B Content Creation - 12:08

Targeting the Right Audience - 14:58

The Importance of Consistency - 18:10

Leveraging Social Proof - 21:09

Engagement Strategies for LinkedIn - 23:52

Balancing Content for Talent and Customers - 27:04

Choosing the Right Marketing Channel - 30:02

Iterating for Success - 33:10

Final Thoughts and Future Directions - 35:48

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Chris Walker is the CEO of Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. Chris helps CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization.

In this deep-dive conversation, Chris and I explored the realities of modern B2B marketing and what it takes to drive sustainable growth. We discussed how marketing success extends far beyond traditional metrics like leads and pipeline, and why marketing leaders need to develop strong business acumen to truly impact company performance.

Chris shared his insights from Passetto's first year, including how they've adapted their strategies in response to AI's impact on content creation. He emphasized that while everyone's rushing to pump out content, the real differentiator is building genuine connections with customers and truly understanding their problems.

We covered crucial topics like:

- Why marketing investments need to be viewed through a financial lens

- How unit economics should be a key target for marketing teams

- The power of invite-only webinars for engaging qualified prospects

- Why likes on social media often don't translate to business impact

- The critical role of data architecture in revenue operations

- How to build authentic content strategies that resonate with your audience

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chriswalker171/

Passetto: https://www.passetto.com/

Podcast: https://www.youtube.com/watch?v=M3qbZH-0ysI&list=PLnkPVuIF6MO5FkU1c2trJiATku9VVAIhb

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Navigating the Complexities of B2B Marketing - 0:00

Lessons from the First Year of Passetto - 3:03

Evolving Content Strategies in the Age of AI - 6:08

Building a Unique Value Proposition - 8:51

The Importance of Customer Connection - 12:09

Adapting Strategies for Different Stages of Growth - 15:04

Finding and Defining Your Point of View - 17:51

The Role of Leadership in Customer Engagement - 21:10

Understanding Customer Problems - 29:08

The Evolving Role of Software Companies - 30:56

Data Architecture and Revenue Operations - 33:34

The Importance of Customer Connection - 36:16

Innovative Content Strategies - 38:23

The Art of Content Creation - 40:48

Authenticity Over Popularity - 46:45

Measuring Content Impact - 52:14

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder & CEO of Retention.com, a $25M ARR SaaS company that turns anonymous shoppers into revenue.

We talked about the importance of Founder-Led Marketing for business growth, the benefits of a founder brand, and many other topics like:

- Who Should Consider Building a Founder Brand

- Practical Steps to Get Started With Content Creation

- The Long-Term Advantages of Engaging With an Audience and Creating Valuable Content

- How to Find a Unique Angle to Resonate With Your Audience

- Setting Realistic Expectations for Growth

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Adam:

Adam’s LinkedIn: https://www.linkedin.com/in/retentionadam/

RB2B: https://www.rb2b.com/

Rentention.com: https://retention.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience.

I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many other topics like:

- How to Build a Unique Point of View and Identifying Your Unique Perspective

- Community vs. Audience: Understanding the Difference

- Content Creation Strategies and Insights

- The Importance of Building Relationships Over Numbers

- Balancing Time and Effort in Growth Strategies

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Jared:

Jared's LinkedIn: https://www.linkedin.com/in/jaredrobin/

RevGenius: https://www.revgenius.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.

I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics like:

- Their Journey in Building a Personal Brand

- How They Use LinkedIn for Business Growth

- Content Creation Strategies and Insights

- Their Approach to Attribution

- The Power of Inbound Marketing

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Fletch:

Anthony's Linkedin: https://www.linkedin.com/in/anthonypierri/

Robert's Linkedin: https://www.linkedin.com/in/heyrobk/

FletchPMM: https://www.fletchpmm.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR.

We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:

- How to transition to Founder-Led Marketing

- The importance of sales calls as feedback loops

- Understanding Product Market Fit

- The Leading Indicators of Retention

- The Importance of Obsession in Marketing

- Content Creation Strategies

- How to Find Message Market Fit

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Rob:

Rob's Linkedin: https://www.linkedin.com/in/rsnyder1/

Rob's website: https://www.robsnyder.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.

We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.

Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:

- Why Founder-Led Marketing is essential for startups with limited resources

- That a visible founder can have a significant impact on customer acquisition

- Consistency and strong points of view are crucial for good content

- That content pillars should align with business goals and adapt over time

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Peep:

Peep's LinkedIn: https://www.linkedin.com/in/peeplaja/

Wynter: https://wynter.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.

We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice.

She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:

- Understanding the personality of your CEO is key to effective marketing

- How using tools like Descript and ChatGPT can streamline content production

- Increasing post frequency can be achieved by repurposing successful content

- Setting realistic expectations for results is essential

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Holly:

Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/

Learn more about MyWorkChoice: https://myworkchoice.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Emir Atli is the CRO of HockeyStack. HockeyStack helps marketing and sales teams prioritize the right campaigns, channels, and accounts at the right time to accelerate revenue.

We discuss Hockey Stack's evolution, how Emir uses LinkedIn as a growth channel, and the nuances of marketing strategies like Account-Based Marketing (ABM) and influencer marketing. He also shares practical insights on building a following, handling criticism, and celebrating small wins while staying focused on long-term goals and many other topics like:

- His Content Strategy and LinkedIn Engagement

- Building a Personal Brand and Effective Outreach

- Influencer Marketing: Approaches and Best Practices

- Navigating Hate and Building Resilience in Marketing

- How to Find Your Voice on LinkedIn

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Emir:

Emir on LinkedIn: https://www.linkedin.com/in/emircatli/

Learn more about Hockey Stack: https://hockeystack.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite.

Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to connecting with their audience.

We cover why building an audience early on platforms like LinkedIn can make a huge difference, how sharing insights can drive real engagement, and what Default’s content strategy looks like moving forward.

We also talk about:

- The Journey of Founder-Led Marketing

- Benefits and Challenges of Founder-Led Marketing

- The Importance of Building an Audience on LinkedIn

Nico's Linkedin: https://www.linkedin.com/in/nicoaferr/

Default: https://www.default.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

- Founder-Led Marketing Insights

- Marty's Journey of Building his LinkedIn Presence

- Measuring Success and Growth

- The Role of LinkedIn in Pylon's Business Growth

- Understanding B2B vs B2C Workflows

- The Importance of Messaging and Positioning

- Defining a Unique Point of View

- Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month

After scaling G2 to $100M+ ARR Godard shares his insights and talks about:

- Strategic Focus as a CEO

- GTM Strategies

- The Importance of Founder-Market Fit

- Why he loves Founder-Led Marketing

- Navigating SaaS Categories and Market Positioning

- The different Company Growth Stages

- How to Raise Funds for First-Time Founders

- Bootstrapping vs. Fundraising in Today's Market

Godard's Linkedin: https://www.linkedin.com/in/godardabel/

G2: https://www.g2.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number.

After analyzing $57b of salespipline Guy shares his GTM insights and talks about:

- The Widening Gap in Sales Performance

- The Big Mistakes Sales Leaders Make

- How to Engage C-Level Executives

- Navigating the Future of AI in Go-to-Market Strategies

- The Future of Traditional Marketers in SaaS

Guy's Linkedin: https://www.linkedin.com/in/rubinguy/

Ebsta: https://www.ebsta.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting.

In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including:

- 5 Steps to Go Viral on LinkedIn

- How he writes attention-grabbing posts

- The impact of LinkedIn on his business

- The perfect format to post on Linkedin

- and more insights on B2B growth through content.

Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/

Fame: https://www.fame.so/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into:

- The Importance of Topical Authority

- The Different Stages of LinkedIn and Content Strategy

- How to Create Engaging Content on LinkedIn

- Identifying Content Ideas and Audience Engagement

- Personal Stories vs. Professional Content

- The Role of SEO in Lead Generation

- Repurposing Content for Maximum Impact

- Content That Drives Demand

Gaetano's Linkedin: https://www.linkedin.com/in/officialg/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

How to scale a new SaaS startup in 2025?

I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system.

In this episode, Henry and I cover the following topics:

- AI’s Impact on the Software Industry

- How to Differentiate in a Competitive Market

- Authenticity in Founder-Led Marketing

- The Importance of Product in Go-to-Market Strategy

- Signal-Based Selling and AI Integration

- The Future of Go-to-Market Strategies

- How to Get New Customers in 2025

- How Sales Is Going to Change in the Future

Henry's Linkedin: https://www.linkedin.com/in/hschuck/

ZoomInfo: https://www.zoominfo.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success.

In this episode, Gal and I cover the following topics

- The Importance of LinkedIn for Demand Generation

- The Strategy Behind Consistent Posting

- The Role of Category Creation in Marketing.

- Crafting Engaging Content and Hooks

- Building a Personal Brand on LinkedIn

- The Power of Authenticity in Content Creation

Gal's Linkedin: https://www.linkedin.com/in/galaga/

Aligned: https://alignedup.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets.

In this episode, Guillaume and I cover the following topics

- Building trust in business through emotional connections.

- Founding a company, documenting the journey, and sharing lessons learned.

- Entrepreneurship, motivation, and leadership.

- Bootstrapping a SaaS company

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent

In this episode, Matt and I cover the following topics:

• Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience.
• Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth.
• Thought leadership plays a vital role in creating engaging and impactful content.
• Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations.
• Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience.
• Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable.
• Authenticity and transparency are key in establishing a connection with your followers.
• Inviting potential customers as podcast guests can help build relationships and trust
• Evaluate your LinkedIn strategy after a few months to determine its effectiveness.

Matt's LinkedIn:  https://www.linkedin.com/in/mattwatsonkc/

Matt's Newsletter: https://startuphustlenews.com/

Full Scale: https://fullscale.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan.

- Intertwining sales and marketing strategies.

- Outbound vs inbound marketing strategies

- Storytelling in sales

- Cultivating attention and learning through offline activities.

- How to better understand clients' problems to provide effective solutions.

- Stoicism and the importance of focusing on what you can control in life.

Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/

Josh's Website: https://joshbraun.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs.

- The Biggest Challenge from COO to CEO

- The CEO LinkedIn Playbook

- How to Convince Executives to Post on LinkedIn

-The Impact of Founder-Led Marketing on Brand Awareness

- Selling to Different Market Segments

Megan's Linkedin: https://www.linkedin.com/in/meganwhitebowen/

Refine Labs: https://www.refinelabs.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this Episode, I break down the step-by-step direct response post framework to 10-100X your leads from LinkedIn.

Topics that we will cover are:

- Case Studies and Practical Tools

- How to Write Good LinkedIn Hooks

- The Importance of Resonance Over Engagement

- Understanding Customer Priorities Through Research

- How to Scale Content

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

07:10 Engagement and Community Building

08:03 Direct Response LinkedIn Framework

20:47 Case Studies and Practical Applications

27:21 Mapping Product Solutions to Customer Priorities

30:21 Crafting Effective Hooks for Engagement

33:23 Delivering on Promises: The Importance of Solutions

36:12 Understanding Customer Priorities Through Research

39:11 Scaling Content: The Power of Video Sales Letters

42:25 Creating Layered Content for Diverse Needs

44:43 Defining Real Priorities for Your Ideal Customer Profile

48:44 Iterating on Content Strategy for Better Engagement

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster.

We talk about:

- How to Get Your CEO to Post on LinkedIn

- The Power of LinkedIn for B2B Marketing

- Crafting a Compelling Strategic Narrative

- Creating Ongoing Content from the Strategic Narrative

- The Impact of Visuals and Videos

MJ's Linkedin: https://www.linkedin.com/in/mjpsmith/

CoLab: https://www.colabsoftware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more.

We talk about:

- Running a Company with Your Spouse

- The Role of AI in Content Creation and Authenticity

- The Decision to Raise Money and the Benefits of Bootstrapping

- How She Uses LinkedIn & Founder-Led Marketing

- and many more topics

Alina's Linkedin: https://www.linkedin.com/in/alinav/

Chili Piper: https://www.chilipiper.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS.

In this episode, we talk about:

- Early-stage SaaS GTM

- Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM

- Common Problems with GTM

- and many more topics

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.

In this episode we talk about:

- The new Signal-Based Selling Playbook

- How to Handle Old Opportunities

- and many more topics

Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/

MadKudu: https://www.madkudu.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Taylor Udell is the Head of Growth at Champify, former Twilio.

Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.

In this episode we talk about:

- How to Get your CEO Posting on LinkedIn

- How to Stay Top of Mind with ICPs

- How to Run LinkedIn Thought Leader Ads

- and many more topics

Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex.

In this episode, we are talking about:

- How logik.io Was Started

- How to Find Product Market Fit

- and many more topics

Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/

Logik.io: https://www.logik.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gururaj Pandurangi is the CEO and Founder of ThriveStack.

ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale.

In this episode we talk about:

- Sales-Led vs. Product-Led Growth

- How to Add a PLG to a Sales-Led Motion

- Gururaj's learnings of founding his 3rd SaaS Business

Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/

ThriveStack: https://www.thrivestack.ai/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy.

In this episode we talk about:

- How to Build a GTM Ops Team

- How to Track a Buyer Funnel

- and many more topics

Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/

CS2: https://www.cs2marketing.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gil Allouche is the CEO of metadata.io.

In this episode, we are talking about:

- How Gil ended up in Dave Gerhardts book

- How Gil barely avioded the series B trap

- How to work with investors

- The future of SDRs

Gil's Linkedin: https://www.linkedin.com/in/gilallouche/

Metadata: https://metadata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Todd Busler is the CEO at Champify.

In this episode, we talk about:

- How Todd is Crushing LinkedIn Founder Content

- The Future of SDRs

- and many more topics

Todd's Linkedin: https://www.linkedin.com/in/todd-busler/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.

After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.

We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:

- Understanding PLG and Sales Strategies

- Developing a Unique Point of View

- Measuring Success and Growth

- How to Start Posting on LinkedIn

- Experimentation and Goal Setting

- The Importance of Customer Feedback

- Supporting CEOs in Content Creation

- Targeting the Right Audience with Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Arthur:

Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/

Aligned: https://alignedup.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Aligned and Its Leadership

03:01 The Power of Founder-Led Marketing

05:52 Understanding Buyer Enablement

09:09 Developing a Unique Point of View

12:07 The Feedback Loop in Content Creation

14:55 Measuring Success and Growth

17:52 Strategies for Advocating Content Marketing

20:51 Framing Content Marketing as an Experiment

24:02 Experimentation and Goal Setting

27:24 The Power of Content as Leverage

30:00 Understanding Customer Feedback

32:20 Supporting CEOs in Content Creation

35:30 Targeting the Right Audience

39:53 Navigating Complex Buying Committees

43:02 Bridging Communication Gaps

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Spencer Kupferman is the CEO at PKWARE.

In this episode, we talk about:

- How to sell into the Enterprise

- How Spencer runs a $40M ARR SaaS with 40% Operating Margins

- and many more topics

Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/

PKWARE: https://www.pkware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands.

We talk about all things LinkedIn:

- How to Ideate content

- What makes a great post

- How can run Founder-Led Marketing

- LinkedIn Connection Request Strategy

- and many more topics

Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.

In this episode we talk about:

- Building a $1M+ SaaS around B2B Podcasting

- How to Start a Podcast from Scratch

- and many more topics.

Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/

Casted: https://www.casted.us/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Markus Stahlberg is the CEO and Co-Founder at N.Rich.

In this episode, we talk about:

- The state of ABM

- 3 Types of ABM Approaches

- ABM: Quality vs. Quantity

- and many more topics

Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/

N.Rich: https://n.rich/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

BC Krishna is the Founder and CEO at Centime.

In this episode we talk about:

- his 2x $100M+ Exits,

- his experience working on his 4th SaaS Startup

- his darkest days as Founder and CEO

- and many more topics

BC's Linkedin: https://www.linkedin.com/in/krishnabc/

Centime: https://www.centime.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.

In this episode, we are talking about:

- How Nathaniel is building a Consumer SaaS (at $1m+ ARR)

- What is a Family Operating System

- and many more topics

Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/

Trustworthy: https://www.trustworthy.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.

We are talking about:

- How he scaled SourceDay to $10M+ ARR,

- Syncing Suppliers and Customers,

- Dealing with Tough Times as CEO

Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/

SourceDay: https://sourceday.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Laura Erdem is the Sales Manager at Dreamdata.

We'll dive into how Dreamdata aligns Marketing and Sales and more:

- Are MQLs the right metric for optimizing?

- What does a good lead handoff look like?

- How important is Speed to Lead?

- Should the Sales & Marketing functions be owned by 1 person?

Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Melissa Kwan is the co-founder and CEO of eWebinar.

We are diving into all things bootstrapping, including:

- Lessons from Figuring Out Pricing for Your Solution

- Her Non-Negotiables for Founding a Business

- Lifestyle Businesses vs. VC-funded Businesses

- and many more topics.

Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/

eWebinar: https://ewebinar.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder/CEO of R!B2B and Retention.com.

He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...

- he grew from 10 to 70,000+ followers in a matter of weeks

- his LinkedIn posts consistently get over 1,000+ likes

- ALL while running a $22m+ ARR SaaS company and launching a new B2B product

We are divining into:

1. Why he pays $12,500/month for a LinkedIn consultant that *only* helps him with STRATEGY

2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing

3. Why he's so bullish on video

4. How he justifies spending $100,000s per year on *his personal* content

5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of months

Adam's Linkedin: https://www.linkedin.com/in/retentionadam/

Retention.com: https://retention.com/

R!B2B: https://www.rb2b.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.

Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:

- The Role of Content in Building Trust and Authority

- The Value of Newsletters in B2B Marketing

- The Impact of Webinars on Trust and Engagement

- Understanding What Drives Business Outcomes

- Leveraging Ghostwriters for Content Creation

- The Three Modes of Product-Led's Business Model

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Wes:

Wes’s Linkedin: https://www.linkedin.com/in/wesbush/

ProductLed: https://productled.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 – Introduction to PLG & Founder-Led Marketing

02:50 – The Three Modes of a Product-Led Business

06:09 – Why Writing & Publishing Books Matters

08:47 – How Content Builds Trust & Authority

12:10 – Should Founders Write a Book?

14:49 – The Power of Newsletters in B2B Marketing

18:03 – Building a Product Philosophy

20:57 – The Character Diamond & Personal Branding

24:05 – How Webinars Build Trust & Engagement

26:51 – Using Ghostwriters for Content Creation

30:04 – What Drives Business Outcomes?

33:03 – Final Thoughts on Writing & Content Strategy

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Danielle Messler is Nathan Latka's CMO at Founderpath.

In this episode, we are diving into:

- Why Nathan Latka leverages Founder-Led Marketing

- Nathan Latka’s Founder-Led Marketing Secrets

- How to Run Engaging Live Events

- and many more topics

Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler

Founderpath: https://founderpath.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals.

Grain: https://grain.com/

Jeff: https://www.linkedin.com/in/jeff-whitlock/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast.

We talk about:

- Patterns he sees between the 40 practical SaaS founders he's advising

- How today's practical founders compete with the millions of funding of their VC-funded peers

- The most efficient ways for companies to go to market in 2024

- How to run your SaaS startup capital efficiently

- When does VC funding *actually* make sense?

- Many more things

Make sure to check out Greg if you don't already know him.

LinkedIn: https://www.linkedin.com/in/gregheadaz/

Podcast: https://practicalfounders.com/podcast/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage.

How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz.

In this episode, we are talking about:

- Why the Founder Should Drive Your Marketing

- How to Reduce the Time Spent on Founder-Led Sales

- The Big Problem in the Medicare Industry

- How 90% of Partners Get Referrals Working With Chapter

Cobi Linkedin: https://www.linkedin.com/in/cobibgantz/

Chapter: https://askchapter.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding