The Evie Dawson Podcast – Details, episodes & analysis

In this episode, I sit down with Julie Heinrich, a business coach for bakers and food entrepreneurs, to unpack her incredible journey from a home baker to the founder of Booked Out Baker.

Julie shares how she started her baking business at just 16, navigated imposter syndrome, and evolved into a confident CEO who now helps other bakers turn their passion into profitable, booked-out businesses.

In this episode, you’ll learn:
✨ How to overcome imposter syndrome and own your genius
✨ The importance of identity work in building a scalable business
✨ How to create offers and programs that truly serve your clients
✨ Why long-term growth beats quick wins and viral strategies
✨ How attending live events and masterminds accelerates your confidence and business impact

Julie also opens up about her experience with my ICONIC Mastermind, the evolution of her offer suite, and the transformative power of showing up even when you feel scared. This episode is packed with insights for bakers, food entrepreneurs, and coaches ready to level up their business, brand, and confidence.

Connect with Julie Heinrich
Instagram: @julieheinrich.official

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

In this episode, I interview somatic healing and embodiment coach Leni Sundermeier to unpack the powerful connection between your body, emotions, and business growth.

We dive deep into how nervous system regulation impacts your ability to hold success, wealth, and visibility — and why traditional mindset work alone often isn’t enough. Leni shares how somatic healing helps women move beyond self-sabotage, burnout, and perfectionism by learning to feel instead of fix.

If you’ve ever wondered why you “know all the strategy” but still feel stuck, anxious, or disconnected — this conversation will show you how creating safety in your body becomes the foundation for sustainable success.

What you’ll learn in this episode:
✨ Why awareness alone isn’t enough without body integration
✨ The real reason so many women experience emotional burnout and dysregulation
✨ How somatic work bridges the gap between mindset and true embodiment
✨ The role your nervous system plays in money, worth, and self-trust
✨ How to stop numbing, scrolling, or overworking — and start feeling safe in success

Connect with Leni Sundermeier:
Instagram: @leni.love
Website: https://www.lenilove.life
Free 5-Day Ritual to Connect with Your Body: join.lenilove.life/the-reclaim-ritual
Podcast – The Between Space: Listen on Spotify

🎥 Watch Leni’s Reconnect Masterclass — an experiential 30-minute body-based practice where Leni guides you to land in your body, move energy, and reconnect beyond the mind.

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Savage Sales:
https://eviedawson.com/savage-sales

Your biggest challenges are your greatest initiations into the next level of leadership. 

In this raw and unfiltered episode, I pull back the curtain on what it really looks like to scale to multi-six and seven figures as an online coach or service provider—while navigating the shadows, duality, and uncomfortable decisions that no one talks about.

I share the behind-the-scenes leadership lessons from pivoting a profitable launch, building long-game backend systems, and leading yourself through visibility fears, client challenges, and personal disruptions.

If you’re ready to:
💸 Why pivoting 2 days pre-launch was the BEST thing I could do for sales
💸 How to handle challenges like an ICON
💸 How July was over a $50k sales month while navigating the duality of leadership 

…then this episode will give you the mindset shifts, identity upgrades, and emotional mastery you need to rise into the 1%.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

All In August:
https://eviedawson.com/all-in-august

You don’t need ads, complicated funnels, or endless sales calls to sell high-ticket offers. You need magnetic messaging rooted in feminine sales psychology—and that’s exactly what I’m breaking down in today’s episode.

I went from charging £250/month to selling out five-figure offers with nothing but identity-led content, DM conversations, and deep embodiment—and in this training, I’ll show you how to do the same.

This episode is for the woman who knows she’s here to sell premium offers with soul—not pressure. If you're done with convincing and ready to start magnetizing, press play.

Inside this episode:
 💸 3 content prompts to activate subconscious buying triggers
 💸 Why low prices actually repel your most premium clients
 💸 The sales psychology that made me walk away from a mentor I loved
 💸 How to shift from hustle to effortless, energetic sales
 💸 The messaging strategy that fills my DMs with hell yes clients

This is the same system I used to go from undercharging and overworking... to fully booked with dream clients who pay in full, show up fully, and feel like family.

Take the free quiz to uncover your dream client’s subconscious buying type (so you can speak directly to their decision-making process) 😉
https://eviedawson.com/buyer-type-quiz

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System
https://eviedawson.com/the-feminine-sales-system

If your content looks good but isn’t calling in the high-level, ready-to-buy clients you know you're meant for—this episode is your wake-up call. Most women unknowingly repel premium clients because their brand is built from the wrong identity. 

In this deep-dive, I break down the energetic and subconscious shifts required to step into your ICON era, and why your story, brand presence, and identity are the keys to magnetising soul-aligned clients.

You’ll learn:
 💸 The 3 hidden reasons your brand isn’t converting high-ticket clients
 💸 How your current identity might be subtly repelling dream opportunities
💸 What actually creates obsession and trust in the premium coaching space
💸 Why feminine sales energy is the secret to effortless client attraction

This isn’t about changing your niche—it’s about activating your magnetism, claiming your truth, and becoming the woman whose presence sells for her.

Join the ICON ERA FREE telegram group for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ❤️‍🔥

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System
https://eviedawson.com/the-feminine-sales-system

If you’re not signing the dream clients you know you’re meant to lead, I want you to listen to this episode on repeat. Most women in business are unknowingly repelling up to 75% of their dream clients — simply because they’re only speaking to one buyer archetype: their own. 😳

In this episode, I’m breaking down exactly how to use feminine sales psychology to unlock the subconscious buying triggers for all four buyer types — so you can stop leaving money (and impact) on the table.

Tune in to learn:
💸 Why you’re only attracting a quarter of the clients you could be serving
💸 The 4 buyer archetypes and how to speak to each one
💸 The subconscious sales triggers that create an instant “yes!”
💸 How to shift from just inspiring your audience to actually influencing their buying decisions
💸 And why identity-led selling is the most powerful strategy you’ll ever use

This isn’t just about sales strategy — this is about embodied selling, energetics, and becoming the magnetic leader your dream clients crave.

✨ Take the free Buyer Archetype Quiz and discover who you’re naturally selling to — and who you’re repelling: https://eviedawson.com/buyer-type-quiz

Subscribe for weekly episodes on feminine business, sales energetics, and magnetic brand strategy.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System:
https://eviedawson.com/the-feminine-sales-system

Inside this raw and powerful episode, I share the exact week I lost a client and signed a £30,000 high-ticket sale straight from my DMs—while sick on holiday in Spain.

I’ll take you behind the scenes of the duality of leadership—what it really means to be an embodied CEO, a self-led woman who can hold the storm and rise higher because of it.

You’ll hear how I pivoted from fitness to business coaching, what really happens when a client wants to break a contract, and how to lead yourself through the fears, spirals, and ego patterns that sabotage most entrepreneurs when challenges hit.

✨ Inside we cover:

• The reality of high-level leadership: rejection, duality & emotional resilience
• A real £30k cash sale story while on holiday
• How to lead clients with integrity (even when they want to quit)
• The mindset & energetics that attract premium clients while you sleep
• The exact conversation I had that turned a client’s “I’m leaving” into a powerful transformation
• The truth about why your business tests you right before your next level

This is your sign to hold the line, stand in your truth, and lead yourself—no matter what.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

If you’re ready to make July your highest cash month yet — this episode is your playbook.

I’m sharing exactly what I’d do if I wanted to explode my sales this summer: the mindset shifts, daily actions, and sales moves that will help you show up boldly, magnetise dream clients, and stack your income without burnout.

Inside, you’ll learn:

💸 Why people buy more in summer (and how to use this to your advantage)
💸 The daily sales targets & habits I use to create Stripe notifications on autopilot
💸 How to shift your identity to match the level of wealth you want to receive
💸 The content & messaging tweaks that position you as the premium choice
💸 The sales challenge you can start today to blow up your income in July

If you’re an ambitious online coach or service provider who’s done playing small — this is your sign to show up like the iconic leader you know you are.

Plug in, take notes, and let’s blow it up together.

✨ DM me “SALES CHALLENGE” on Instagram if you want in — or tag me while you’re listening so I can celebrate you!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

Join HERE for the Quantum Lounge

In this episode, I sit down with powerlifting coach and business owner Beth to unpack how she quantum leaped her coaching business in just 9 months—going from self-doubt and playing small to fully owning her voice, raising her prices, and creating an industry-shifting brand.

We dive deep into the power of self-leadership, foundational strategy, and how Beth built unstoppable momentum without relying on sales calls or pushy tactics. Instead, she leveraged identity work, energetic alignment, and a unique approach to scaling her offers with ease.

What you'll learn in this episode:

• How Beth built self-trust and consistency to fast-track results
• Why she stopped fitting into the “powerlifting coach” mold and created her own niche
• The strategy behind her first 8-week challenge and £100+ price increase
• How she sold out her offers—without doing sales calls
• The mindset behind building a standout brand in a saturated industry
• Why being a “self-led client” is the secret to exponential growth

Beth's Instagram page:
https://www.instagram.com/bethfit.uk

Podcast “Lift to Lift Yourself”:
https://open.spotify.com/show/0f97anE4arPvhuWbJKmJSU

✨ Whether you're building your first offer or ready to expand into a whole new identity—this episode will show you how to combine strategy + energetic leadership to scale.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

Feeling stuck between who you were and who you're becoming? 

This episode is your wake-up call. If you’re in the “void” — that uncomfortable, uncertain in-between before your next level — you’re not doing anything wrong. You’re evolving.

Evie dives into what it really takes to cut ties with outdated identities, outgrow old containers, and fully embody your next-level self. You’ll learn the energetic + strategic tools to lead yourself when nothing makes sense, when fear is loud, and the path isn’t clear — but your vision still pulls you forward.

This one’s for the woman who knows she’s meant for more and is done playing small. You’re not stuck. You’re expanding. And the quantum leap? It’s closer than you think.

👁‍🗨 Topics covered:

• Identity shifts & the “no-man’s land” between levels
• Letting go of what's no longer aligned (clients, content, containers)
• What true embodied self-leadership looks like
• How to trust the leap before you see results
• Energetics + mindset shifts to hold the void and rise

This is for the woman who feels the magnetic pull of her next level—and is brave enough to leap.

🔗 Download the FREE “Cut the Cord” Meditation mentioned in this episode.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Dangerous Woman:
https://eviedawson.com/dangerous-woman