Explore every episode of the podcast The Everyday Storyteller

This episode is the final part of my special Brand Story Masterclass dedicated to getting your brand story written once and for all and giving you the confidence and know-how to get out there and tell it.

If you get your brand story straight, you'll have a whole heap of content ready to go. It's perfect for your website - a refreshing change to an About Me page. Check out Lucy and Yak for a great - and highly creative - example.

Your values also hold exciting content to show others what the experience of working with you or buying your products would look and feel like them. Bring this to live on your website or social media. Oatly is bloomin' brilliant at this.

But beyond just your website or social media bio, where else can you use your story?

• Introducing yourself at a networking group. No more scrabbling around for the right words to say; your brand story drips effortlessly off your tongue.
• Entering your brilliant self for an award or pitching yourself to journalists or investors? Your brand story makes for a much more interesting that'll catch their eye and make you more memorable.
• Sharing real-life stories of when you went above and beyond to help someone. Or when you responded to a social, political or environmental issue that's part of your story that highlights your values.
• Bringing your vision to life creatively by painting a picture with words of your future-inspired world.
• Sharing your journey and how you ended up doing what you're doing now. Don't forget to include what you learned along the way (good and bad) and how this helps you now solve your customer's problems.

If you'd like more ideas, grab a copy of my workbook - How to tell Business Stories, which includes ten story templates you can customise and make your own.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

Ok, this is simple. We, as people, look to work with others or buy from brands that share the same values. If you don't talk about your values, how will we ever know what you stand for? It sounds like a lost opportunity to me…

As a brand, your values are the principles that guide you in everything you do. And, if you have people working for you or plan to bring them on board in the future, they also suggest what you expect from others.

Here are my top tips for thinking about your values.

1. Be true to yourself. Don't say what you think others want to or expect to hear.
2. Don't discuss a value, like sustainability or diversity, just because you see everyone else doing it. It will trip you up in the future.
3. Dig deeper beyond the obvious. Being honest, transparent, fun or working with integrity are all fine, but what do those words mean to you personally?
4. Think about how you can say what you mean with different, more creative words in line with your brand style. You can have fun with it too.
5. Don't forget to tell your audience what these values mean to do them. How do they impact the experience of working with you, and how do they 'add value' (excuse the pun) to their sense of right and wrong?

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

If your vision is where you'd like to get to one day, your mission is what you're going to do every day to achieve it.

It describes how you'll act on purpose to deliver your vision and - most importantly - imparts a whole heap of handy information to your audience to attract them to you in the first place and get them to hang around for longer too.

If you listened to my last episode, you're hopefully already figuring out your vision (if not, it's worth stopping and going back to).

So now it's time to get your mission statement sorted. And to make it super easy - which is what The Everyday Storyteller is all about, here's a simple framework for you:

1. Explain your product and service offering (make it short and sweet)
2. Identify the problem you're solving and for who
3. Connect how your offering solves the problem and the value of this back to your vision
4. Condense these three statements into one - making sure it's clear, concise and free of fluff.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

If you want to feel confident, you know where you're heading and be motivated to keep going, even on a bad day.

Or if you want to feel fulfilled and understand why you get out of bed every day. If you wish to stop chasing every brand new sparkly thing that comes your way, then, my dear friends, it's time to figure out your vision.

In the last episode, we examined your purpose - why you do what you do. This time, we'll explore your vision with five questions you can ask yourself.

1. What are the hopes and dreams for your business?
2. What is the problem you're solving for the greater good, and what impact will this have on others?
3. Who or what are you aspiring to change with what you do? (If you've worked on your purpose already - think about the villain in your world or the people/things you're against - how do you impact/change them?)
4. How do you want your vision to make people feel? What do you hope it will make them do or think?
5. What motivates you to achieve your vision? What thoughts or beliefs will keep you going, even when times are hard?

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

When outdoor clothing company Patagonia say, 'we're in business to save our home planet', wow, do they mean it. They epitomise what it means to be a purpose-led brand and demonstrate it relentlessly.

You may not be a multi-national brand (yet), but in the words of Patagonia's founder Yvon, when figuring out your purpose, "you have to start right from the beginning."

I share three questions to help you think about your purpose as part of your brand story.

1. How and why did you start your business? What was happening in your life? What problem did you need to solve? Did you have a deep-rooted belief in something which guided your path?
2. What do you stand for? Or maybe if it's easier, what do you stand against - who is the villain in your world?
3. What are you setting out to do? It can be as simple as bringing joy to others, enabling connection, inspiring new experiences, evoking pride and confidence (that's my one) or impacting society, whatever that might look like for you.

You can also read more about why we could all learn something from Patagonia's purpose here. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

If you want to attract your dream clients, create an audience full of engaged, wonderful people or even land that killer job you've set your sights on, figuring out your brand story is one of THE most important things you can do.

To mark National Storytelling Week (30 Jan - 5 Feb), the podcast is transforming into a step-by-step, day-by-day masterclass that will allow you to talk confidently about who you are and what you stand for.

Most importantly, you'll learn how to use your brand story to lead people in your direction, build the relationships you need to succeed and differentiate yourself in a noisy marketplace.

But, like many important things, it's not always the easiest. But don't worry; this is all about to change.

Over the next five episodes, you'll learn:

• How to figure out your purpose and act on it
• How to understand and articulate your vision and mission
• How to define your values and use them to differentiate yourself
• How and where to use your story as part of your content strategy.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

Did you know that research shows 62% of customers actively seek out brands whose values align to theirs?
There's no getting away from it. We want brands to do do better. And we only want to give our money to those that do. 
By sharing your higher purpose - the things that really matter to you, above and beyond making money, your customers can make an easy choice about working with you. 
Sharing stories of how you live and breath your values everyday or how you specifically support a cause or movement helps them understand the impact that buying your products or services could have not just on then but the wider world view you both share. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Let me blast a common misconception out of the water. You don't need some 'I was down to my last 20p before I spotted a massive opportunity and now I'm a squillionare' tale of inception to have something interesting to say.
Talking about how you started your business works on many levels
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

You want to make it super easy for potential customers to know whether you can help them or not. Like instantly. Or else they're likely to look elsewhere until they find their answer.
Of course this does rely on one thing. You understanding what the problem is you solve in the first place. 

Stories that describe your ideal client and the problems you solve for them helps others quickly see whether you're a good fit. For those that are, they will connect more deeply with you, knowing that their needs are being listened to.
And for those that are not well suited? Well, let's just say no-one's time will be wasted. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

How do you go about introducing yourself and your business to the people you want to work with? 

HERE’S THE TRUTH: Whatever your imposter syndrome is telling you, your customers want to learn about the person behind your brand AND how that person can help solve their problem. 
WHY? Because they want to be able to trust you. They want reassurance you believe in the same things as them. And they want to buy from someone they actually like. - and feel a connection to. 
HOW DOES IT HELP YOU? Trust + connection = relationship = loyalty, sales and telling a tonne of other people about you. 
Don't panic if this sends you spinning into an existential crisis. Just telling people one thing they won't expect or didn't already know about you can be a great way to grab attention and create that all important engagement. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Being a female business owner, you can sometimes feel like you’re a square peg in a round hole. But when you find others just like you, that changes everything. Suddenly, you're not alone in your journey; you're part of a collective force, each with your own unique experiences and stories.

So, how do you spot when a group of people are right for you? Here are 5 green flags to look out for:

1. You feel energised, not drained, after spending time with them
2. There’s a genuine exchange of support and ideas
3. They celebrate your victories as much as you do
4. You can be vulnerable without judgement
5. They inspire you to grow and evolve

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

How many times how you found yourself stuck to the same script in your business? Saying the things you think you should instead of sharing your unique story. 

I get it. We stick to the script because it feels safe but what if there’s more power in breaking free? Instead of same old, same old, consider this: your story is your strength. Break free and share what makes you, your journey and your business special. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

If you’ve ever felt a little stuck when it comes to storytelling for your business, today I’ve got a game changer for you - customer success stories. 

Every time you share a story talking about how you’ve helped a customer, you’re achieving three incredible things:

1. You’re building unbeatable credibility
2. You’re reinforcing your relationship with your customers
3. You’re reducing the fear factor for potential customers by showing them what it’s like working with you / buying your product. 

And when you do all this in story form, you’re not just informative, your memorable and impactful too. What more could you want when building your business? 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

A lesson in getting the basics right when launching your website. 

All too often I have business owners coming to me because they’re struggling to write their website copy. So what, I hear you say, that’s not particularly unusual. I guess not, but what if I was to tell you that a high proportion of them are struggling because they don’t actually know what their business is?

So before you tie yourself up in knots trying to write your website, take a moment to breath and run through the following questions. 

1. Who are your target audience? What do they look like, what do they value, what problem do they need solving and why do they need it solving right now?

1. What is your proposition? How does what you sell or produce help your target audience solve their problem, how do you do it better than your competitors and what will life look and feel like for them as a result?

1. What is your brand story and how does this relate to your audience? Why do you do what you do, what are you trying to achieve in the long run, how are you doing this day-to-day, what do you value and why does this all make a difference to your customers?

1. What are you actually selling? Is it a physical good or service or what that actually does or makes someone feel? For example do you make children’s games or bring joy and fun into the lives of children and adults alike?

1. And finally what do you want your website to do. Is it just somewhere for prospective clients to come to and validate you are who you say you are or do you need it to generate sales for you? If the latter, how will it do that? What are your call to actions? Will you offer a free download? Can people buy directly from the site or do they need to set up a call with you. If so, can they do this via the site?

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Creatively do we ever reach a point when we’ve said it all? Maybe, maybe not. But as long as we’re experiencing things, meeting people, growing our businesses, living our lives, surely there is always a story to tell?

In this episode I challenge you to pick 5 pieces of content you’ve shared over the last year and see if you can make relevant again by applying to it something going on right now or a new experience you or maybe your customer has had. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Thinking about the impact we want to leave on the world can feel like a super big topic but it doesn’t need to. 

Sure some business owners leave monumental legacies but for us mere mortals, what we leave behind can be far more achievable. For me my legacy would be more women in business telling their stories with unashamed confidence. Notice that I don’t quantify how many - just 1 more woman doing it that wasn’t before they met me is a success factor. 

In this episode I invite you to think about your own legacy and how talking about the vision you have for the future can help build closer connections with your dream clients. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

In this episode I examine a headline grabbing article I read recently and unpick the useful lessons it provides about business storytelling. 

1. The power of an intriguing headline that taps into an emotion we can all recognise. Can you take a functional piece of content and turn it into a story by tapping into your own emotions, those off the people in your story or the shared emotions of your audience?

1. Although the headline is eye catching, the story is a surprising tale which leaves you feeling that in a world that’s seemingly gone to pot right now, there is hope and good things do happen. Be surprising in your own writing - hook people in for sure and then tell them something they weren’t expecting. The very best stories don’t just teach your audience about you, but actually teach them something about themselves, what they value, what they see as important to create that all important emotional connection. 

If you want to read the whole story, click here: https://apple.news/ASjc1dHrHQR-arYkP6W1mRg

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

One of the biggest hurdles the women I meet have with sharing their story is fear. Fear of judgement, being laughed out, failing to be heard, getting it wrong. 

If you take the time to break these down, are they real fears or just the result of panic? If you were able to approach storytelling calmly and just go about sharing your experiences building your business, helping your customers, making a difference, would it really be that terrible? 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

In this episode I reflect on why I don’t lose any sleep over not winning awards. And I share the 3 reasons why entering anyway can be really great for your business story:

1. Submitting an award entry is a great opportunity to spend time refining your story. The questions that often get asked - who is your audience, what problem are you solving for them, why are you better than anyone else at doing it - are all the things you need to be asking yourself when writing your story or creating marketing content. 

1. In the time it takes to overthink whether or not you should enter, if you’re good enough, imagining all the scenarios in which you’re not and all the judges laugh at you, you could have written your entry. So just do it. You actually have nothing to lose. 

1. Once you’ve done it once, you can re-use the content - for other award shows, presentations, social media content, refreshing your bio etc. IT. IS. WORTH. THE. EFFORT

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

A few months ago, I preached on this very show about avoiding family opinions on your business ventures. Well, I made a colossal mistake and asked my mum to review the early chapters of my draft storytelling self-help book, "The Roar of Her Story." Disaster ensued.

Lesson learned: seeking business advice from friends and family rarely leads to anything fruitful unless they align with your ideal client criteria.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: ⁠@22storiesandme⁠

On LinkedIn: ⁠linkedin.com/in/hilarysalzman⁠

Online: ⁠www.22-stories.com⁠

This podcast is produced by the brilliant Suzi ⁠@story_publishing⁠

In this episode, I open up about the unplanned break I took and how surprisingly, the world didn't fall apart. No flooded inboxes or Twitter rants – just a much-needed breather.

Being a good storyteller doesn't mean constant output; it's about understanding your audience and providing value. Consider what you could pause or stop doing to create some breathing space.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Does spending time with your family in the holidays turn you into a person you don’t recognise? Or maybe someone you had really hoped you’d seen the back of?

I share a little bit of advice to get you through the festivities.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

I’m not going to lie. After taking an extended break, gearing my brain back up creatively has been a tad painful.

So what do you do when your creative juices run dry and you’re staring down at a very blank, very empty sheet of paper?

I share how I tackle writers block and some practical steps you can take to make sure you’re never short of storytelling inspiration. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

If you’re struggling to find your voice after returning to work having had children, changing careers after redundancy or simply doing something you haven’t done for a while, you are far from alone. 

In this episode I share my experiences of returning to my corporate career after 12 months maternity leave and the impact this at on my sense of purpose and voice. And I provide some practical guidance for re-connecting with who you are now and what you have to say. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

In the last episode, I shared 5 shortcuts to help you get your stories out into the world easier and faster. But not every quick fix is quite what it seems. 

Here are 5 potential shortcuts you’d be best to avoid:

1. Copying other people’s work. It’s an absolute no-no. You will be caught out and it won’t be fun when you do. Being inspired by others is fine - but always make sure you credit them. 

1. Sticking to the same tiresome formula. Using templates and recycling content using different formats are great shortcuts but saying the same things, in the same way, over and over again are not. Think about changing your hooks, adding some humour, or starting your story at the end and telling it backwards. 

1. Leaving it to someone else to tell your story for you (who isn’t actually a storyteller). Many storytellers are also copywriters but not all copywriters are storytellers. A good storyteller slash writer should be able to create content that sounds undeniably like you, like it’s come straight from your brain via your own mouth. If they can’t, don’t waste your money. Find someone that can.

1. Telling one story and expecting all the world’s riches to come to you. Storytelling is not a quick fix. Telling your story little and often, creating consistency in your voice, will have greater impact (and will make it a lot easier for you to do it in the long run)

1. Making up your story coz you think it’s easier or quicker than trying to figure out what you really want or need to say. If you don’t believe what your touting, never will your audience. Take the time to work on your story. It will make it much more comfortable for you to tell it in the long term.  And will save you constantly re-writing it.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

I’m all for shortcuts when they work. Here are 5 things you can do to make storytelling easier for you. And tune in to the next episode for 5 things you should absolutely avoid doing. 

1. Re-use stories that have worked well in the past using a different format

1. Talk about the things you know (rather than stressing about what you don’t) Like your own story.

1. Outsource the stuff that would take ages to do/learn or that you really don’t enjoy doing. There are no medals for doing everything yourself. 

1. Stop thinking you need to always re-invent the wheel. Take inspiration from others. If someone has a great idea that you can adapt and make your own, go for it. But don’t forget to credit them!    

1. Use templates. It’s not to say you should always tell the same story in the same way but templates take away the guess work and stress of thinking how you need to structure something.

You can get my How to Tell a Business Story workbook which comes complete with a storytelling template, story framework and 10 ready-to-go story ideas you can use and make your own for just £20 (rip £25). Buy here and use the code everyday23 when you checkout. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Here's the game-changing idea: Consider storytelling as the icing on your business cake, enhancing the great work you already do to market it rather than thinking of it as a one-time, overwhelming endeavour. 

Sprinkling stories throughout your content can:

• Make your content more personal and human, encouraging engagement.
• Differentiate yourself by providing insight and a compelling reason to work with you.
• Enable your audience to imagine the experience of working with you or using your product, immersing them in the difference it could make.

I offer three practical tips for creating engaging content:

1. Talk directly to your audience, addressing their known needs to make them feel seen and heard. If you're unsure about your audience, listen to previous episodes for tips on understanding them.
2. Use a simple storytelling structure, like "Once upon a time," or reimagine a popular story with your customer as the main character, with you as their guide.
3. Incorporate emotional and sensory words to paint a vivid mental picture for your audience.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

If you’re at the beginning of your biz journey or about to launch a brand-new product or service, I’ll forgive you for thinking just because you haven’t sold anything yet that, you don’t have a story to tell. But you do. There’s always a story to tell.

You’ve got your obvious stories: your founder story, why you do what you do, your brand story. 

But don’t stop there. As I said, storytelling is about communications and - connections. If you don’t have a customer success story yet, make it up. Disclaimer - I am not telling you to lie here. But you can get creative to show the difference you could make to someone, and here’s how. 

1. Create a fictional customer - the ideal person you would like to work with
2. Think about the problem they have (that you solve)
3. Work up a short imaginary scenario where that person is thriving as a result of working with you
4. Write/tell it in 1st person - like you’re speaking directly to that one ideal customer

Listen to the episode to hear me putting all this into practice. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

I know the age-old adage of never look a gift horse in the mouth, but with customer success stories - or as you may know them, testimonials or case studies, you’re doing exactly that. 

Sharing the story of your happy customer, talking about the transformation they’ve gone through working with you or buying your product, this is stuff that’s never going out of style. You can literally use it over and over again - and the best thing is, you’re not creating content from scratch. It’s all coming from your customer. 

Here are five steps to using customer stories:

1. Identify the right customer stories.
2. Create compelling case studies.
3. Use different formats like written case studies, video testimonials, or podcasts.
4. Integrate case studies into your website
5. Share on social media and email marketing

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

You can’t get away from the fact Taylor Swift is EVERYWHERE right now. And rightly so, in my opinion. I won’t deny her catchy tunes are fun, but for me, there’s a whole other level to her that can really help you up your storytelling game. 

Here's how you can apply her brilliance in your business storytelling:

• Include relatable emotions
• Paint vivid pictures with your language
• Use real characters like satisfied customers or your ideal client
• Highlight conflict and resolution
• Add a personal touch with your own anecdotes
• Use metaphors and analogies
• Vary your tone and mood to match your message
• Be mindful of cultural aspects to connect with a diverse audience.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

I delve into the significance of storytelling and how stories are powerful tools that inspire action, foster empathy, and build trust. I discuss the ability of stories to create connections and encourage positive change and encourage you to think about the ways your stories can serve others.

Key Points:

• Stories are a vital part of our lives, capable of inspiring action and weaving connections.
• The power of stories lies in their ability to trigger emotional responses that rational thinking cannot achieve.
• Stories make brands more relatable and help people identify with their aspirations, dreams, and fears.
• Stories are a source of hope and a tool for creating a brighter future.
• Consider how your stories can serve your audience and clarify your intentions to convey your message effectively.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

For many years, I have firmly believed in story-related copy always being about ‘you’, i.e. the client, rather than about me or ‘I’, but is it what your customers want?

The truth is, as much as they want to be able to relate to your content and understand how you can help them, they really want to know who you are, too. 

• They want to hear about your personal journey and experiences - not only does it humanise your brand and make you more relatable, but it gives customers something to hang on to when they are otherwise spoilt for choice. 

• They want to know they can trust you - you aren’t going to screw them over on price or provide shoddy goods, so understanding your values, your hopes and fears, and your responses to times in which you have been treated badly, are all a great indication of the experience they’re likely to get from you. 

• They want to understand your credibility and expertise. Not because your 25 years of experience impresses them but because they want to know they’re not about to waste their hard-earned money on someone who hasn’t got a clue what they are doing. 

• They want to feel motivated and inspired even by the people they choose to work with or buy from. Hearing how you’ve overcome obstacles is a key part of this. 
  

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Business storytelling is a powerful way to sell without selling overtly because it engages and persuades through narratives and emotions rather than resorting to aggressive sales tactics.

I share examples of stories you can tell to help your sales process:

• Start by establishing relatability. You could share a story about a challenge or problem your business faced and how it overcame.
• Share stories of satisfied customers who have benefited from your product or service. These success stories serve as powerful testimonials that showcase the real-world value of your offerings.
• Tell the story of how your business began, highlighting the passion and vision that drive your company. This personal narrative can make your brand more relatable and appealing.
• Offer educational and informative content that demonstrates your expertise and positions your business as a helpful resource. Storytelling can be used to simplify complex topics. Example: A financial advisor shares stories that explain investment concepts in relatable terms, empowering her clients to make informed decisions.
• Share stories that convey your values and principles. This helps attract customers who share those values and believe in what your business stands for. Example: A sustainable fashion brand tells stories about ethical sourcing and environmental practices, appealing to eco-conscious consumers
• Take your audience behind the scenes of your business operations. This transparency can build trust and show the dedication and passion of your team.
• Share stories of how your business persevered through challenging times or setbacks. These narratives demonstrate resilience and determination.
• Share your vision for the future and how your product or service fits into it. Inspire customers to become a part of that future by using your offerings.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Selling is not an evil force. It’s also not as big a deal as you think.

Today, I share three tips on how storytelling can be used to make selling a more comfortable and rewarding process. 

1. Start with a well-crafted narrative that hooks your audience.
2. Showcase your passion and purpose behind the new product or service you’re selling.
3. Use customer success stories. There is no easier way to get over the fear of selling than actually to delegate the whole thing! Sharing how your product or service has made a difference in the lives of early customers or guinea pigs will do the hard work for you.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Welcome to this Halloween edition of The Everyday Storyteller. 

There are many similarities between a good old-fashioned ghost story and business storytelling. A good business story holds many of the components of a horror story:

• Suspense
• Emotionally engaging characters
• Tension and conflict 
• Unexpected twists
• And a good old-fashioned moral or lesson. 

In this episode, I ask you to think about how you can take that and apply it to your own stories and provide inspiration for stories you can tell (ghosts optional).

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Success doesn’t come from countless accolades and shiny trophies strategically placed in front of your Zoom camera for all to see. It doesn’t come from 6 figure earnings. Or 10,000 followers. It doesn’t come from corporate sponsorship deals or seeing your face on the side of a double-decker bus. 

For me - and maybe for you too - success comes from helping one person when they need it most. It’s so easy to get wrapped up in comparing ourselves to others - seeing one person’s successes as your own failures. 

One of the keys to good business storytelling is knowing your audience - but even more so, understanding that you are not for everyone. And you can use your story to help you find those people, reach out to those that need your help the most, and not worry about mass appeal - unless that’s your vibe, of course. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

What you sell or offer your customers may not be life or death. Still, even so, it will be important to them, and therefore, making sure you communicate information when and how they need it is crucial to how they feel about you and the experience they receive. 

Here are some ideas to help you stay in touch with your customers, even when you haven’t always got good news to share: 

• Send a quick email that acknowledges how no news could be making someone feel and be honest about when you may be able to share information.
• Share a story about your own experiences and your commitments to being better with your clients - whilst also showing others you are human and you can’t always get it right.
• Regularly use storytelling techniques to build a high level of trust between you and your customers so they learn to know that if they haven’t heard from you for a while, it’s not cause for concern, and you’ll be doing your best to do whatever they need. 
• Provide a channel for open and clear communication - let your customers know they can always email you, drop you a DM, or maybe you even have a WhatsApp group with them so they can feel they have somewhere to go.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Like collecting stamps, I greatly advocate collecting and curating stories. 

Next time something interesting happens in your life (or anyone else’s, for that matter), take note and jot it down. Voila! You’ve got yourself a genuine story.

Now, think about your customers and what they need right now.

How would your story resonate with them? Can you add a. Business meaning to it? Use it to explain something about you or your business. Or use it to show customers who you are as a person and why they might want to buy into you.

Find the human element.

Find the emotion

Find the barriers and triumphs

Find out what we can all relate to

When you’ve found all that, you have a story. 

Then all that’s left is to tell it as only you can.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

As storytellers, it is not our role to lecture our customers or cajole them into buying from us simply by telling them how great we are. Instead, we need to show them that we understand them, that we can indeed solve their problem and what life will look like for them when we do. 

Showing, not telling, is really about five key principles, so why not try and re-write your piece of content with the following in mind, share it and see what response you get? 

1. Talk about real problems - either your own or, ideally your customers

2. Use emotion to help others feel the impact of this problem - dig deeper than using words like scared, nervous or happy and describe how this looked and felt like for the lead character in your story. 

3. Show how you / your customer overcame the problem and what this felt like again. Analogies and metaphors are a great way to help people understand feelings - for example, Following the steps that Vanessa’s coach had taught her, she sailed through the presentation, leaving the stage to rapturous applause, feeling light as balloon, floating up into the sky. 

4. Provide a step-by-step process. Rather than say, ‘I help you feel confident in yourself’, show exactly how you do that every step of the way to make it more believable and allow others to imagine themselves going through the same experience. 

5. Avoid sharing general opinions or facts. It’s boring, doesn’t add value and takes up valuable space/time when you could be talking about far more interesting things that will drive your customer to act. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

It’s easy to get lost in the weeds trying to advance your idea or product, but would you actually care if you weren’t so attached to it? 

As female business owners, it's important to recognise that not everyone will love what you do or sell simply because you do. It would help if you crafted an idea - and a story to support it that others will care about. And the easiest path to figure that out is to be objective with your storytelling. 

Your dream clients will pay attention to stories about their concerns or hopes. They won’t listen just because you’re talking to them. Say something that matters to them; say something they’d be interested in. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

I used to dream of being Carrie Bradshaw from Sex in the City.

Not that I was in the slightest bit interested in fashion or bullish New York gentlemen, but I wanted to sit in a stylish apartment, doors flung open, chiffon curtains blowing in the wind, cigarette in hand, writing, being a journalist, having others hanging off my every word. I would regularly think to myself, what do I have to do to live like Carrie?

Plot spoiler: I never did, but I’ve come to terms with that. 

In this episode, I share how you can use customer success stories to make what you do/sell and the life you create for others through your services and products irresistible to future clients. And by doing so, leaving them in no uncertain terms that you are the only person who can answer their key questions of:

“What do I have to do to feel like that?” 

“How could my life change too?” 

“I’m experiencing exactly the same challenges, could this work for me too?”

“I’m ready to feel like that customers does. Where do I sign up?”

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Storytelling is a great way to move beyond talking about the features and benefits of your product or service, showing your customers what their life could look like and how it would improve if they bought from you. 

In this episode I share a fictional story to demonstrate exactly how you can create stories which present an irritable future for your dream clients and a few key tips to help you including: 

1. Always start by understanding what’s important to your clients; what problems are they trying to solve, what are their desires and aspirations? You can then showcase the specific benefits and transformations your products or services can bring, aligned to your clients goals and dreams. 
2. Share real-life examples of customers who have achieved a brighter future by using your product or service. These success stories serve as powerful narratives to inspire potential customers
3. Use words to paint a vivid picture and create an emotional connection.Use descriptive language to help your audience visualise how their lives could improve and tap into emotions like hope, happiness, pride and fulfilment. 
4. Don’t forget to share some behind-the-scenes stories as well to highlight your authenticity 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

In this episode I illustrate the power of storytelling in the context of product marketing dispelling the myth that storytelling is exclusively for service-based businesses and motivating you to recognise the story within your products. 

When you're selling a product, you're not just offering an item but an idea, a feeling, and an experience. Using the example of handmade candles, I demonstrate how even seemingly insignificant products are essential elements in life's special moments and how understanding this can help you build a more personal connection with your customers.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

Worrying that your story isn’t interesting enough to share? If you’ve gone to all the effort of setting up and running your own biz, I bet you a year's worth of biscuits that you’ve got something interesting to say off the back of it.

To help you get started - or give you some inspiration for story-led content you can share on your socials, in your newsletters etc here are 8 questions to ask yourself and write a response to.  Make sure you show customers why your answer should matter to them and don’t forget a clear call to action for what you want them to do next!

1. Why did you set up your business initially? What problem did it solve for you?
2. What did the first 3/6/12 months teach you?
3. If you could go back and do it all again, what would you do differently and why?
4. What’s the biggest hurdle you’ve overcome? What did it teach you?
5. How did you name your business and what does it mean?
6. What’s your proudest moment and why? What about your most embarrassing?
7. Who else has been part of your business success? Who would you like to thank?
8. What’s next for you? 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

I share a valuable reminder about the importance of customer-centric storytelling by asking “What are my customers doing right now?” And adapting your message accordingly to better meet their real-time needs and challenges.  

In this episode I share the story of a female maker who did exactly this and saw a huge boost in sales by addressing the timely concerns of her customers, despite it being slightly off message from her usual sales patter. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

I explore the universal fascination with eavesdropping on other people's conversations. Delving into the innate curiosity that drives this behaviour, the episode highlights its connection to our deep-seated need for human connection and provides valuable insights into using eavesdropping as a tool for business storytelling. 

From casual conversations to social media interactions, the episode emphasises the importance of keeping one's ears open for storytelling inspiration. However, it's vital to remember to respect boundaries and seek consent when incorporating private conversations into narratives.

By acknowledging our natural nosiness and learning to harness it responsibly you can engage and connect with an audience more effectively.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing

If you've never explored Camden in North London, you're missing out. It's a place full of vibrant characters and unique experiences, like the independent store, Clime-it Brothers. Clime-it Brothers isn't your average store. Instead of asking if they can help you, the shop assistant wants to share how your purchase can make a difference. Intriguing, right? Clime-it Brothers is a social enterprise with a remarkable mission. It provides jobs and education to young people from challenging backgrounds, helping them escape gangs and drugs. The founder's personal transformation from a drug dealer to a change-maker adds depth to the story. Plus, they use environmentally friendly materials and processes. My daughter and I bought a jacket and sunglasses, knowing our money was supporting a great cause. I was so moved by their story that I'm sharing it with you. That's the magic of storytelling. If your business serves a social purpose or champions a cause, share it with your customers. Connect your values to theirs, creating strong emotional bonds. This not only drives sales but also encourages others to support your mission. Want to continue the conversation or get some extra support with telling your story?  Find me: On Instagram: @22storiesandme On LinkedIn: linkedin.com/in/hilarysalzman Online: www.22-stories.com This podcast is produced by the brilliant Suzi @story_publishing

15 years ago, I started my first business by myself, facing panic attacks, and a lack of support from friends and family. Fast forward, I realised I wasn't alone; many women share similar experiences and now, with the growth of social media, there’s a platform to share them. 

Connect Through Stories: Humans seek connection and shared experiences. Stories provide a platform to connect with your audience on a deeper, emotional level, making them feel seen and heard.

Expand Your World: Stories introduce us to diverse perspectives, fostering empathy, understanding, and personal growth. They connect us with people worldwide, despite differences on paper.

Combat Loneliness: Stories help people feel less alone in their struggles, empowering them to carve their space. Storytelling celebrates differences and builds invisible bonds.

Take Action: Consider sharing stories that resonate with your audience's needs, whether it's overcoming fear or dealing with loss and failure. Your voice and confidence can make a difference.

Subscribe to my podcast and leave a 5-star rating to help more women discover how to make their voices matter.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

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On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Limbic System Magic: The warm, right feeling you get when making a decision? That's your limbic system at work, where emotions and decisions intertwine. Storytelling is your key.

The Gut Instinct Power: Gut decisions happen in the limbic brain, where emotions reside. They often feel right because they bypass our language centre. Storytelling ignites this brain region, leading to powerful emotional connections.

The Science of Emotion: Gut decisions tend to be faster and higher in quality. Pushing customers solely with rational thinking leads to overthinking. Instead, tell stories that create unbreakable emotional bonds.

Your Brand Story: Understand your "why" and have a clear brand story. This authenticity exudes passion and builds trust, forging genuine customer relationships.

Take Action: Recall a time when you instinctively trusted a seller. Analyse their engagement process. Apply these lessons to your business. Winning hearts before minds is your challenge. Stories are your solution.

If you need guidance on using stories to influence customer decisions, book a free discovery chat with me

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Lack of Clarity: Define your main message and ensure everything in your story supports it. Ignoring Your Audience: Research your audience and tailor your story to resonate with them. Overloading with Details: Keep your story concise and use examples sparingly. Lack of Emotion: Include emotions like empathy, excitement, or inspiration to connect on a deeper level. No Conflict or Resolution: Identify a challenge and describe how you overcame it for a more engaging narrative. Not Being Authentic: Share real experiences, including failures, to build trust. Neglecting Structure: Follow a clear beginning, middle, and end for logical storytelling. Lack of Visuals: Use images, graphs, or videos strategically to enhance your message. Inconsistent Branding: Ensure your story aligns with your brand identity and values. Neglecting Call to Action: Include a clear call to action to guide your audience on what to do next. Effective storytelling is a skill you can develop over time. Practice regularly and plan your stories carefully to become an everyday storyteller. Download my free workbook for more guidance Want to continue the conversation or get some extra support with telling your story?  Find me: On Instagram: @22storiesandme On LinkedIn: linkedin.com/in/hilarysalzman Online: www.22-stories.com This podcast is produced by the brilliant Suzi @story_publishing