The Events Cast – Details, episodes & analysis
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Apple Podcasts
🇨🇦 Canada - marketing
05/06/2026#49🇬🇧 Great Britain - marketing
07/09/2025#82🇬🇧 Great Britain - marketing
24/07/2025#74
Spotify
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See allScore global : 79%
Publication history
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#95: Maximize Event Success with Strategic Content Marketing with Gina Clarke
Episode 95
lundi 2 septembre 2024 • Duration 37:53
Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance.
In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion.
We explore essential strategies and tips for effective content marketing to promote your events, how to plan and maintain a content calendar, create high-performing content, and understand your target audience. We also discuss setting clear goals, leveraging the best tools for content creation, and distributing your content for maximum reach.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
https://theeventscast.com/gina-clarke/
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www.instagram.com/theeventscast
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#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold
Episode 94
lundi 12 août 2024 • Duration 41:59
Crafting meaningful, memorable experiences is more important than ever before in B2B events.
Event professionals can significantly enhance the effectiveness of their campaigns by leveraging
insights from behavioural science. From creating a sense of urgency and exclusivity while selling
tickets to increasing the engagement of attendees at your event.
In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager,
Brompton Bicycle about how psychology can help create unforgettable event experiences.
We discuss what behavioural science is, why event professionals should use it to help
promote their events and what results they can expect. Siri also shares with us some real-life
examples used at their events and provides practical phycology triggers you can start using
right away to improve your attendee engagement.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
https://theeventscast.com/siri-brudevold/
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#85: What was your top learning from 2023 and how it will impact your events in 2024
Episode 85
mardi 19 décembre 2023 • Duration 25:42
The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!
Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.
Tune in to hear their top learnings from 2023!
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/2023-learnings
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On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
#84: It's our Anniversary: 2 Years of The Events Cast
Episode 84
lundi 11 décembre 2023 • Duration 27:41
The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show.
In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year!
Join me in this episode to celebrate a year together!
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com
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www.instagram.com/theeventscast
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#83: Game On: Gamification Strategies to Boost Event Marketing with Richard Watanabe
Episode 83
lundi 20 novembre 2023 • Duration 34:40
Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact.
In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex.
Tune in to learn how to supercharge your event marketing efforts with gamification.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/richard
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www.instagram.com/theeventscast
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https://www.linkedin.com/company/the-events-cast/
#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson
Episode 81
lundi 6 novembre 2023 • Duration 40:21
Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs...
In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/kathryn-frankson
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On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
#81: How to Increase your Event Attendee Retention
Episode 81
lundi 30 octobre 2023 • Duration 14:05
Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance.
The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/attendee-retention
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www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
#80: The Record Breaking Marketing Campaign of Paris Packaging Week with Karen Abarian
Episode 80
lundi 23 octobre 2023 • Duration 37:51
In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event.
We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/karen-abarian
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www.instagram.com/theeventscast
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#79: The Answers to your Questions about Event Websites
Episode 79
lundi 16 octobre 2023 • Duration 20:09
In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites.
We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging,
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/event-website-questions
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On Instagram:
www.instagram.com/theeventscast
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#78: Leveraging Your Assets for Press Media Success with Katie Whatley
Episode 78
lundi 9 octobre 2023 • Duration 36:13
In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage.
We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started with media outreach and how to measure the impact of your media efforts.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
theeventscast.com/podcast/katie-whatley
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On Instagram:
www.instagram.com/theeventscast
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