The Ethical Brand Podcast – Details, episodes & analysis

Hosted by Andrea Ocarina Pérez & Valentina Altamirano This is a space for anyone who’s ever cringed at marketing advice that felt manipulative or out of touch. Your hosts, Andrea and Valentina, are the team behind The Ethical Brand Studio. Valentina founded the studio in 2022 after years of experience in marketing and communications across the arts, events, and startup sectors. What began as a solo effort to approach branding differently has evolved into a global collaborative practice. Andrea joined as co-founder and Operations Lead in early 2025, bringing over 15 years of experience designing and scaling values-driven programs across education, technology, and sustainability. Together, they help conscious founders, artists, and nonprofits get clear on what they stand for, as well as amplify their impact through thoughtful brand strategy, design, websites, ad campaigns, and more. Everything is crafted to align with their values and support a more just, intentional world. In each episode, they unpack the tools, language, and assumptions behind traditional marketing. They talk about the deeper impact of how we sell things, how we show up online, and how trust is built (or broken) along the way. Expect honest conversations, thoughtful questions, and practical insights into how to do branding in a way that actually feels good. Join them as they break down common marketing practices and explore what it means to choose the ethical path, even when it’s slower, messier, or more uncertain. To learn more, visit https://theethicalbrandstudio.com or follow along on Instagram and LinkedIn @ethicalbrandstudio.

theethicalbrandstudio.substack.com