Explore every episode of the podcast The Engage For Good Podcast with Alli Murphy
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Beyond The Register: Macy’s & BBBS Craft A Legacy Through Impactful Mentorship | 23 Jan 2024 | 00:48:56 | |
In 2022, Macy’s launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all. In support of youth empowerment, a guiding principle of this mission, Macy’s launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime. In the first year of the partnership, Macy’s raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today’s episode, I’m joined by Sam Di Scipio, Senior Director, Social Impact, Macy’s, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today’s episode, we’ll explore:
This episode is brought to you by Macy’s, Inc. Links & Notes
Elevate Your Social Impact
| |||
| Leadership Insights: Thriving Amid Challenges In Social Impact | 12 Dec 2023 | 00:43:02 | |
In today’s ever-evolving corporate social impact landscape, we're navigating a whirlwind of changes: organizational restructures, individual contributors becoming managers, the rise of cancel culture, and heightened demands for broader initiatives despite stagnant headcount and budgets. While these challenges have placed unique and intense pressures on social impact leaders, we've also witnessed a surge of innovation in partnerships and campaigns over the last year. In today’s episode, EFG’s Alli Murphy is joined by Kelli Thompson, a leadership coach, speaker, and author of “Closing The Confidence Gap,” to discuss strategies for tackling these challenges head-on as we head into the New Year. In today’s episode, we’ll explore:
Links & Notes Elevate Your Social Impact
| |||
| Helping Homebound Heroes With The Home Depot Foundation & Meals on Wheels America | 28 Nov 2023 | 00:38:36 | |
In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide. In today’s episode, EFG’s Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation. Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America’s community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We’ll cover all that and more. In today’s episode, we’ll explore:
Elevate Your Social Impact
| |||
| Breaking Barriers With Barbie: Behind The Scenes Of The Blockbuster Campaign | 14 Nov 2023 | 00:38:20 | |
As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream. Mattel is a long-time supporter of Save the Children’s work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision. Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring. In today’s episode, EFG’s Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children’s Foundation & Global Philanthropy at Mattel. In today’s episode, we’ll explore:
This episode is brought to you by Save the Children. Links & Notes
| |||
| Empowering Children’s Health Innovators With The Morgan Stanley Foundation | 31 Oct 2023 | 00:33:59 | |
While many major corporations in the financial sector focus their social impact initiatives on education, financial literacy, and STEM programs, Morgan Stanley has charted a different course by dedicating its efforts to children's health. For over half a century, the Morgan Stanley Foundation has focused on children's health, and in 2021, the Foundation launched the Morgan Stanley Alliance for Children's Mental Health. This initiative combines the considerable resources and extensive reach of Morgan Stanley with the expertise of nonprofit partners to confront the pressing challenges of stress, anxiety, and depression. In today's episode, EFG's Alli Murphy is joined by Joan Steinberg, Global Head of Philanthropy & President of the Morgan Stanley Foundation and CEO of the Morgan Stanley Alliance for Children's Mental Health. The Alliance has several multi-year partnerships with organizations like The JED Foundation, Child Mind Institute, Place2Be, and the Columbia University Department of Psychiatry, among others. Additionally, it hosts an Innovation Awards program, providing grantees with seed funding, networking opportunities, and capacity-building support. As part of the Alliance's capacity-building efforts, the first five winners of the Innovation Awards program collectively raised an additional $6 million in outside funding for their programs. In today's episode, we'll explore:
Links & Notes
Elevate Your Social Impact
| |||
| From Idea to Impact: JetBlue's Journey In Social Responsibility | 17 Oct 2023 | 00:32:40 | |
All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.
Links & Notes
| |||
| Sustainable Social Impact: A Conversation With Verizon's Chief CSR Officer | 03 Oct 2023 | 00:34:23 | |
For corporate social impact work to be truly sustainable and stand the test of time, aligning a business's cause efforts with its corporate strategy and goals is crucial. Citizen Verizon is an excellent example of integrating CSR throughout a corporation. It's a forward-thinking, responsible business plan that focuses on innovation and societal impact. Leveraging technology, Citizen Verizon propels digital inclusion, enhances human prosperity and champions climate protection. Over the past five years, Verizon has invested $3 billion in this initiative. In this episode, EFG's Alli Murphy chats with Verizon's Senior Vice President & Chief Corporate Social Responsibility Officer, Rose Stuckey Kirk. Rose's role involves steering Verizon's corporate social impact commitments and seamlessly integrating its strategy across all facets of the company. Her extensive experience as a seasoned leader in diverse P&L and marketing functions equips her well to drive Verizon's social innovation work. We highlight the legacy ed-tech program she developed - Verizon Innovative Learning - which fosters digital equity and has impacted more than 3.5 million students nationwide. The initiative provides tech tools, training, connectivity, and curricula to Title 1 schools to prepare often overlooked, low-income students for the digital workforce. These students are our future tech workforce leaders, innovators, and entrepreneurs. In today’s episode, we’ll explore:
Join us for an inspiring conversation that delves into the heart of CSR and its transformative potential when aligned with business goals. Links & Notes Elevate Your Social Impact
| |||
| Redefining Hiring With Greyston & The Body Shop | 19 Sep 2023 | 00:42:51 | |
Forty-one years ago, Greyston did something radical. They pioneered open and inclusive hiring practices, becoming trailblazers in the U.S. by eliminating resumes, interviews and background checks. Fast forward to today, and variations of Greyston's once radical concept of "open hiring" are rapidly gaining traction. Greyston now boasts over 30 open hiring "replication partners" - ranging from major corporations to small businesses - all of whom have embraced these transformative practices. The Body Shop is one of Greyston's replication partners. The company began its open hiring journey in 2019 when Greyson came in to present on the topic. Four years later, the beauty brand has hired over 5,000 people through open hiring practices at distribution centers and retail stores across the globe. These initiatives aren't just about social impact; they deliver tangible business benefits. These practices have enhanced productivity, retention rates, diversity, conversion into new roles, employee engagement and talent acquisition - all while substantially reducing hiring costs. In this episode, EFG's Alli Murphy is joined by The Body Shop's Global Director of Inclusion, Belonging & Wellbeing, Nykeba King, and Greyston's President & CEO, Joseph Kenner. Together, they delve into the pressing issue of more job openings than people available to fill them in the U.S. and how their open hiring practices aim to break down barriers to employment. These barriers often include individuals who are experiencing houselessness, were formerly incarcerated, are in recovery from addiction or have employment gaps on their resumes.
Links & Notes
Elevate Your Social Impact
| |||
| Uniting Corporate Social Impact & Peer-to-Peer Fundraising | 12 Sep 2023 | 00:41:00 | |
At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor’s impact. At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved. In this episode, EFG’s Alli Murphy and the Peer-to-Peer Professional Forum’s Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The trio discusses how St. Baldrick’s signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. In today’s episode, we’ll explore:
Elevate Your Social Impact
| |||
| Navigating ESG, CSR, Advocacy & Your Key Audiences | 05 Sep 2023 | 00:38:21 | |
Are you grappling with the constantly changing ESG and CSR landscape? Seeking ways to engage both employees and consumers? Working on advocacy matters alongside your partners? In this episode, EFG’s Alli Murphy is joined by CARE.org's Chris Noble, who imparts invaluable wisdom on navigating these challenges effectively. The duo talks about how nonprofits can harness corporate collaboration to amplify their mission and forge stronger partnerships through CSR, Advocacy, ESG, and key audiences (consumers & employees). Think of it this way: Advocacy is about setting policies, ESG is about adhering to those policies, CSR is about the communities in question and the narrative unfurls through engagement with employees and consumers. CARE partners with trailblazing companies to find victories over poverty and empower women and girls worldwide. With global partnerships that touch 50 million lives annually, CARE collaborates with industry leaders like Anheuser-Busch InBev, Boeing, Cargill, Gap, Hershey, lululemon, Mars, PepsiCo and more to catalyze positive change. Tune in to explore:
This episode is brought to you by CARE. Links & Notes
Elevate Your Social Impact
| |||
| From Collaboration To Advocacy: Unpacking BGCA's Partnership With Family Dollar | 22 Aug 2023 | 00:23:25 | |
Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles. In today’s episode, EFG’s Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014. In 2022, the partners began exploring how to build a more strategic partnership that would
The episode encompasses various topics, including BGCA’s transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level. In today’s episode, we’ll explore:
This episode is brought to you by Boys & Girls Clubs of America Links & Notes Elevate Your Social Impact
| |||
| Fueling Change: The Success Of Dunkin' Ice Coffee Day | 08 Aug 2023 | 00:36:15 | |
Dunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals. The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and volunteer programs. To achieve this goal, Dunkin’ collaborated with national and local media outlets, distributed press materials to local children’s hospitals, utilized Dunkin’s mobile sampling vehicles, distributed gift cards and seamlessly integrated digital strategies during sporting events to maximize engagement. The results were remarkable, with Dunkin's iced coffee sales experiencing a 10% increase on May 25 and stores seeing a sales volume rise of 4%. Moreover, the campaign surpassed its fundraising target by an impressive $300,000. One of the key reasons this initiative was impactful is because it allowed Dunkin's charitable footprint to mirror its restaurant footprint, helping kids in the communities where Dunkin’ serves its guests. In today's episode, host Alli Murphy is joined by April McGonnigal, Director of the Dunkin' Joy in Childhood Foundation, and Molly Rhea, President & Founder of For Momentum. Together, they dive into the inspiring collaboration between Dunkin' and its Foundation and spill the beans about the incredible success of the first-ever Ice Coffee Day - which took home the 2023 Best of the Best Halo Award. In today’s episode, we’ll explore:
This episode is brought to you by For Momentum. Links & Notes
Elevate Your Social Impact
| |||
| Charity Checkout Champions: Unveiling The Powerhouses Of Point-of-Sale Fundraising | 27 Jun 2023 | 00:12:49 | |
The 2023 America’s Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments. From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns. In this episode, we'll explore:
Whether you're a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization's fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns. Remember to check out the full 22-page report at www.engageeforgood.com. The Engage for Good podcast is going on summer vacation; we’ll be back on August 8th with season 15! Links & Notes Elevate Your Social Impact
| |||
| POS Fundraising Benchmarking & Best Practices With American Heart Association & Accelerist | 13 Jun 2023 | 00:29:13 | |
Seventy-seven point-of-sale fundraising campaigns that each raised $1 million or more in 2022 were included in this year’s Charity Checkout Champions report. This biennial study was released at EFG2023 in May and highlighted that these checkout champions raised a cumulative $749 million, up 24% since the 2020 report. These campaigns have raised $6.7 billion over the past three decades. In today’s episode, EFG’s Alli Murphy is joined by Alex Carson, Senior National Corporate Relations Lead at American Heart Association (AHA), and Brittany Hill, Founder and CEO of Accelerist, to dive into best practices in point-of-sale fundraising. The American Heart Association’s “Life Is Why” campaign inspires consumers to honor their reasons to live healthier, longer lives - by giving. The nonprofit has three “Charity Checkout Champions” in this year’s report with Big Lots, Pilot Travel Centers and Walgreens. In today’s episode, we’ll explore:
Links & Notes
Elevate Your Social Impact
| |||
| An EFG Special: Introducing The P2P Soap Box! | 07 Jun 2023 | 00:35:25 | |
We're thilled to introduce our sister podcast, The P2P Soap Box with Marcie Maxwell. In the very first episode, Pancreatic Cancer Action Network’s CEO Julie Fleshman and Board member Peter Cashion join Marcie to talk about the profound impact of peer-to-peer fundraising and how they champion it from the top-down. — Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership within nonprofit organizations. There is an ever-present notion that "Walks are dead," but these misguided voices fail to comprehend the true power of peer-to-peer fundraising.
It is only when organizational leaders grasp the potential of peer-to-peer fundraising that we can elevate our efforts to unparalleled levels of success. In this inaugural episode, P2PPF’s Marcie Maxwell is joined by Julie Fleshman, President & CEO of the Pancreatic Cancer Action Network (PanCAN) and Peter Cashion, Purple Stride team captain and member of the PanCAN Board of Directors. Peter was also the winner of the 2023 Cash, Sweat & Tears Award presented at the 2023 Peer-to-Peer Professional Forum Conference in Washington, DC. Both Julie & Peter share their very personal stories of losing a loved one to pancreatic cancer - and how they have find new purpose in fundraising and a sense of community through PanCAN’s signature event, Purple Stride. They also discuss how they are deepening their Board’s engagement with peer-to-peer fundraising and the impact that has on their staff and volunteers.
Pancreatic Cancer Action Network
Connect with the Peer-to-Peer Professional Forum
| |||
| Empowerment Through Crafting With JOANN & On Our Sleeves | 30 May 2023 | 00:35:24 | |
As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health. In today’s episode, we’ll explore:
This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves. Links & Notes
Elevate Your Social Impact
| |||
| Making Time For Joy In Social Impact | 16 May 2023 | 00:01:54 | |
Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week!
| |||
| Evolving Corporate Rapid Response With PayPal | 02 May 2023 | 00:31:37 | |
PayPal activated a rapid response effort that mobilized hundreds of millions of dollars within the first two months of the war in Ukraine breaking out. How did they do it? And how can companies effectively plan for and respond to crises? In this episode, EFG's Alli Murphy is joined by Karen Little, PayPal's Strategic Partnerships & Rapid Response Lead. The duo talks about how the brand has evolved its corporate rapid response and what it was like to create a flexible framework to respond to urgent events while promoting speed, consistency, impact, and equity. In today's episode, we'll explore:
If you enjoy this episode, join us at EFG2023, where Karen will lead a breakout session on this topic. This episode is brought to you by PayPal. Links & Notes Elevate Your Social Impact | |||
| Home Is The Key With Habitat For Humanity | 18 Apr 2023 | 00:21:50 | |
In today’s episode, EFG’s Alli Murphy is joined by Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International to talk about the organization’s signature cause marketing campaign, Home is the Key (HITK). HITK showcases how a safe and decent home can enhance the quality of life for families and individuals. It inspires others to join forces and eliminate the problem of substandard housing. The campaign occurs each April (this is its 7th year) and focuses on Habitat's initiatives to improve communities nationwide and homeownership's important role in helping them thrive. This year, Habitat is focusing on neighborhood revitalization with corporate partners such as At Home (a home decor superstore), Kum & Go (a family-owned convenience store) and Resideo (a smart home products company). Habitat is also leveraging influencers to promote Home is the Key and bring attention to the need for affordable housing. In today’s episode, we’ll explore:
This episode is brought to you by Habitat for Humanity International. Links & Notes
| |||
| Leading In Social Impact: Insights From Julie Breckenkamp, VP Of National Strategic Partnerships, CMN Hospitals | 04 Apr 2023 | 00:37:11 | |
This is the final episode of our three-part leadership series, where we bring you insights, tips and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.
Each of these leaders offers their advice, shares mistakes they’ve made, and discuss how they take care of their well-being and support their teams and what’s on the horizon in our field. In today’s episode, EFG’s Alli Murphy chats with Julie Breckenkamp. As VP of National Strategic Partnerships, Julie focuses on strategic direction with her team and partners to deliver over 200 million dollars in corporate fundraising yearly to 170 CMN Hospitals in the US and Canada. With over 18 years of corporate fundraising experience, Julie is an expert in fundraising growth, strategy, corporate social responsibility and event management. She has created best practices in maximizing partnerships and has grown corporate fundraising at CMN Hospitals each year. She specializes in understanding her partners' businesses and creating growth opportunities to complement their business goals. This episode is packed with valuable insights and tips for anyone interested in leadership and social impact! In today’s episode, we’ll explore:
Links & Notes
Elevate Your Social Impact
| |||
| Leading In Social Impact: Insights From Kevin Martinez, VP of Corporate Citizenship, ESPN | 21 Mar 2023 | 00:42:01 | |
This is part two of our leadership series, where we bring you insights, tips, and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.
Each of these leaders offers their advice, shares mistakes they’ve made, discuss how they take care of their well-being and support their teams, and what’s on the horizon in our field. In today’s episode, EFG’s Alli Murphy speaks with Kevin Martinez. As VP of Corporate Citizenship, he oversees all aspects of the company’s citizenship initiatives, including corporate giving, volunteerism, cause marketing, and sustainability. As an industry veteran, Kevin is responsible for ESPN’s strategic programs that enable both greater access to sports and leadership through sports. He leads ESPN’s sponsorship of Special Olympics, which has helped more than 1.6 million athletes, teammates and coaches join the Unified Sports movement. He also manages ESPN’s ongoing collaboration and fundraising efforts with the V Foundation, which have generated nearly $100 million toward cancer research programs. Additionally, Kevin and ESPN received the 2023 Golden Halo Award for business, our highest honor for companies and causes engaged in activities that build a better world and the bottom line. This episode is packed with valuable insights and tips for anyone interested in leadership and social impact; and you'll learn a lot about Kevin's leadership journey and the impact of his work at ESPN. In today’s episode, we’ll explore:
And so much more!
Links & Notes
Elevate Your Social Impact
| |||
| Leading In Social Impact: Insights From Artis Stevens, President & CEO, BBBSA | 07 Mar 2023 | 00:41:52 | |
This episode marks the start of our 3-part leadership series, where we'll share tips, insights, and stories from three social impact leaders across the business and nonprofit landscape.
We’ll weave together their leadership journeys, advice to listeners, mistakes they’ve made and what they’ve learned from them, how they take care of their well-being and support their teams, and what’s on the horizon in the year ahead.
And so much more!
Elevate Your Social Impact
| |||
| How Macy’s Is Spurring Growth through S.P.U.R Pathways | 28 Feb 2023 | 00:23:30 | |
Access to financing is one of the biggest challenges for small businesses. That challenge is even greater if you’re not white and not male. For example, startups with at least one Black founder only have access to 1.3% of venture capital dollars invested in the United States. In today’s episode, EFG’s Alli Murphy sits down with Matt Bergantino, Vice President of Procurement at Macy's, to discuss the company's new S.P.U.R. Pathways program - Shared Purpose, Unlimited Reach - a catalyst for underrepresented business growth. S.P.U.R. Pathways is part of the retailer’s new social purpose platform, Mission Every One, through which Macy’s will spend $5 billion through 2025 on initiatives to promote diversity and sustainability. Through the S.P.U.R. Pathways program and the brand’s partnership with Momentus Capital, Macy’s plans to invest $30 million over the next five years into three financing channels meant to support businesses run by people from underrepresented groups in the retail industry. The loan fund, which will provide loans for working capital, commercial real estate, and growth equity capital, has total financing of $200 million. During the conversation, Matt explains how the program fits into the company's overall mission and vision, highlighting the business case for the initiative and the leading indicators being tracked to measure its success. He also discusses how the program is more than just financial benefits and how the blend of components - monetary, social and educational - is crucial for success. In today’s episode, we’ll explore:
Tune in to learn more about how Macy's is working to close wealth gaps and shatter systemic barriers faced by diverse-owned and underrepresented businesses. This episode is brought to you by Macy’s. Links & Notes Elevate Your Social Impact
| |||
| Best Practices In Employee Volunteering & Giving With Google.Org & Submittable | 14 Feb 2023 | 00:38:15 | |
Google has long been at the forefront of technology, and the company’s philanthropic arm, Google.Org, has long been on the cutting edge of corporate social impact, philanthropy and volunteering. From direct cash grants before they were popular to robust skilled volunteering programs like no other, Google.org is an organization to watch and learn from. And, the organization has won four Halo Awards. In today’s episode, EFG’s Alli Murphy is joined by Jen Carter, Google.Org’s Global Head of Technology and the founder of the Google.org Fellows volunteer program, where Googlers work alongside nonprofits and civic entities full-time for 6 months. She’s also joined by Sam Caplan, Submittable’s VP of Social Impact. The trio talk about the role of corporations in the CSR space, Google’s spectrum of volunteer opportunities and the future of employee volunteering and giving. In today’s episode, we’ll explore:
This episode is brought to you by Submittable. Links & Notes
Elevate Your Social Impact
| |||
| How “Doing Good, Works” With Frontier Co-op | 31 Jan 2023 | 00:29:47 | |
Frontier Co-op’s CEO Tony Bedard dropped by to talk about the organization’s philosophy “doing good, works.” Frontier Co-op is a 40,000-person member-owned herbs, spices, and botanicals cooperative founded in 1976. Since then, it has been a leader in social impact and employee-focused initiatives.
| |||
| The Intersection Of JEDI & Social Impact | 17 Jan 2023 | 00:37:36 | |
In today’s episode, EFG’s Alli Murphy sits down with Leeatt Rothschild, Founder & CEO of Packed with Purpose, and Mary Finley, Chief People Officer of Advanced Group, to discuss the importance of internal and external Justice, Equity, Diversity, and Inclusion (JEDI) initiatives and how their organizations are advancing these efforts. The trio talks about JEDI committees, internal Neurodiversity initiatives, leveraging ERGs, listening to employee feedback, having diverse content, internal and external DEI best practices, and the power of language. Packed with Purpose is a woman-owned business on a mission to create meaningful social impact while strengthening human connections. It’s a corporate gifting company that partners with purpose-driven brands to create gift boxes that give back to causes like poverty and education. Advanced Group companies provide talent opportunities, staffing and recruiting services, and outsourcing solutions for various clients and industries. In today's episode, we'll explore:
This episode is brought to you by Packed with Purpose. Links & Notes
Elevate Your Social Impact
| |||
| Creating “Capitanes Del Futuro” With P&G And Hispanic Star | 03 Jan 2023 | 00:42:30 | |
Proctor & Gamble, together with Hispanic Star, Major League Soccer, TelevisaUnivision, and other stakeholders, launched Capitanes del Futuro. This multi-year program leverages the Hispanic community’s passion for soccer to help prepare the next generation of Latino leaders. It’s the culmination of 4 years of work between P&G and Hispanic Star. The immersive Capitanes del Futuro program provides middle and high school students free access to role models, resources, tools, scholarships and mentorship to help them overcome the structural barriers the Hispanic community faces along the pathway to higher education and career opportunities.
The program keeps kids off the streets where they are most likely to be lured away from school. It also reinforces the importance of Hispanic values and engages and educates parents as crucial allies in helping their children access a college degree.
And with that, let’s get started! Links & Notes Elevate Your Social Impact
| |||
| Creating Visible Impact For An Invisible Problem | 06 Dec 2022 | 00:36:42 | |
In partnership with the Nationwide Foundation, Nationwide Children’s Hospital and On Our Sleeves - the movement for children’s mental health - surveyed over 5,000 working adults across the county and found that children’s mental health has a significant and direct impact on corporate success. Over 50% of parents miss a day of work a month due to their children’s mental health. In today’s episode, EFG’s Alli Murphy is joined by Amanda Dove, Director of Social Impact and Corporate Philanthropy at On Our Sleeves & Nationwide Children’s Hospital. The duo talks about how the nonprofit addresses the youth mental health crisis and builds impactful and purposeful experiences for their corporate partners. Nationwide and On Our Sleeves has a variety of partnerships with companies such as Nationwide Mutual Insurance Company, JOANN, Kendra Scott, Jeni’s Splendid Ice Creams and Big Lots, including the Big Lots Behavioral Health Pavilion and Big Lots Behavioral Health services which were named in honor of the transformational $50 million gift from Big Lots and its Foundation.
This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.
Elevate Your Social Impact
| |||
| How Kohl’s & Alliance For A Healthier Generation Are Getting People “Healthy At Home” | 22 Nov 2022 | 00:31:54 | |
Kohl's and Alliance for a Healthier Generation began their partnership when Kohl's hit a plateau after opening 100 stores a year. The retailer was also transitioning its corporate social impact work from mothers and children to focusing on families in all their forms. It was the perfect time in each organization's journey to partner. Healthier Generation's work was primarily done in schools at that point, and Kohl's was able to help the nonprofit expand beyond that to reach communities in other places.
In today's episode, EFG's Alli Murphy is joined by Kathy Higgins, CEO of Alliance for a Healthier Generation, and Tara Geiter, Director of Community Relations at Kohl's, to talk about the inception of their partnership and how their campaigns, and work, have evolved over the years.
Links & Notes
Elevate Your Social Impact
| |||
| How Whirlpool Makes A Difference With House+Home | 08 Nov 2022 | 00:22:06 | |
Around the world today, 1.6 billion people live in substandard housing. Through House+Home, Whirlpool Corporation’s comprehensive, global approach to corporate social impact, Whirlpool contributes to comfortable and nurturing places to live and supports resilient, thriving and sustainable communities. In today's episode, EFG's Alli Murphy is joined by Whirlpool's Deb O'Connor, Director of Global Corporate Communication and Community Relations, and Rosa Skinner, Corporate Social Responsibility Manager. The trio talk about the brand's 23-year partnership with Habitat for Humanity and broader CSR. Whirlpool has donated over $130 million and over 200,000 ranges and refrigerators to Habitat for Humanity, and the brand's House+Home World Tour will provide over $6 million to Habitat organizations worldwide this year. The company also has a robust employee engagement program where one in three Whirlpool employees volunteer with Habitat for Humanity and support programs in 45 countries. In today's episode, we'll explore:
Links & Notes Elevate Your Social Impact
| |||
| How To Best Partner For Emergency & Crisis Response | 25 Oct 2022 | 00:27:26 | |
Launching an emergency response isn’t easy. Executing a programmatic response, sharing evolving interventions with key stakeholders – and working with partners to leverage help where it is needed most is complicated work. But when done well, and in partnership with organizations vested in your impact and your response results, you can set the foundation for a relationship that generates results for years to come. Since 2015, Save the Children and Amazon have partnered to provide children and families with essential supplies and services during times of crisis, and today, continue to work together to tackle some of the Earth’s greatest challenges for children. To do this they leverage Amazon’s leadership in customer obsession, innovation and supply chain for good and Save the Children’s expertise in children.
This episode is brought to you by Save the Children.
Elevate Your Social Impact
| |||
| CMN Hospitals' 3 Principles For Building 30-Year Corporate Partnerships | 11 Oct 2022 | 00:26:42 | |
Children’s Miracle Network Hospitals, a national nonprofit raising funds for 170 children’s hospitals, is a leader in the corporate partnership and social impact space. CMN Hospitals has almost 100 corporate partners, an average partnership tenure of 20 years and retained 100% of its corporate partners during the pandemic. Long-lasting relationships like these take time and energy, but it’s one of the most important investments a nonprofit can make. In today’s episode, EFG’s Alli Murphy is joined by CMN Hospitals’ Vice President of National Strategic Partnerships, Julie Breckenkamp, and Vice President of Community Operations & New Business, Staci Cross.
Links & Notes
Elevate Your Social Impact
| |||
| What The Latest Research Tells Us About Corporate Giving | 27 Sep 2022 | 00:21:42 | |
Corporations donate billions of dollars to nonprofits each year to effect change and increase sales and positive brand sentiment. When companies donate, is a larger donation, and thus more money, better? Not necessarily. Harvard Business School’s Elizabeth Keenan, Leslie John and Anne Wilson conducted a series of studies in 2020 and 2021 on this very issue. Their findings offer new insights for companies trying to win the hearts of socially conscious consumers and for nonprofits that build campaigns with their corporate partners.
Links & Notes
Elevate Your Social Impact
| |||
| How To Support Your Team When The News Is Terrible With Mollie West Duffy | 13 Sep 2022 | 00:24:47 | |
In recent EFG member calls and member masterminds, leaders are asking how to create safe spaces, how to motivate their teams when they themselves are unmotivated and how to move work forward when we’re reading terrible news stories back to back to back.
Links & Notes
| |||
| Successful Corporate Partnerships With BGCA & Back2School | 30 Aug 2022 | 00:29:29 | |
Boys & Girls Clubs of America’s Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. As a part of the Back-to-School promotion, BGCA’s corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more.
| |||
| How Subaru Is Helping Schools & Students In Need | 16 Aug 2022 | 00:28:51 | |
What’s the best way to work with your nonprofit partner? How do you build a culture of trust? And how do you lean on a nonprofit’s expertise and guidance to deliver truly impactful programs - because, almost always, they’re the subject matter experts? In today’s episode, EFG's Alli Murphy is joined by Subaru of America’s Community Commitment Marketing Manager, Ashley Estes, and Love Promise Community Commitment Specialist Nick Saraceni to talk about Subaru Loves Learning and the automaker’s partnership with AdoptAClassroom.org. 92% of classrooms across the country have students whose families can’t afford to purchase school supplies for their children, and 96% of teachers bridge that gap by buying supplies with their own money. Through Subaru’s partnership with AdoptAClassroom.org, over 600 retailers are matched with high-need (Title 1) schools in their community. The dealers “adopt” classrooms by providing $500 in flexible funding that teachers can use to purchase school supplies and learning materials. The partners launched their first national retail program in 2021, impacting more than 5,000 classrooms and 133,000 students. By the end of this year, they will have impacted over 300,000 students and are now AdoptAClassroom.org's largest corporate supporter. In today’s episode, we’ll explore:
This episode is brought to you by Subaru of America. Links & Notes Elevate Your Social Impact
| |||
| Give The World A Shot With Expedia Group & UNICEF USA | 02 Aug 2022 | 00:52:43 | |
In today’s episode, EFG’s Alli Murphy is joined by Teresa Hillis, Manager of Global and Community Impact at Expedia Group, Laura Ramsey, Senior Director of Corporate Partnerships at UNICEF USA and Mollye Rhea, President and Founder of For Momentum to talk about the winning initiative "Give The World A Shot." In the summer of 2021, UNICEF USA and Expedia Group and its family of brands - Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets - partnered with the shared goal to accelerate the equitable rollout of COVID-19 vaccines. At the time, less than 1% of the global supply of COVID vaccines was going to those living in low-income countries. In recognition of the scale of the world’s largest ever vaccination program, Expedia Group committed to donating at least $10 million and enlisted the support of its brands and customers. From August 5 to September 5, 2021, each booking made via one of Expedia Group’s mobile apps resulted in a $2 donation by Expedia Group to UNICEF’s COVID-19 response. This was the brand’s first cross-branded marketing campaign that spanned it’s entire family of brands. The partners raised more than $10.5 million, enabled the delivery of 5 million vaccines and achieved more than 15 million impressions on Expedia Group’s social media platforms. The CEOs of both organizations were also featured on CNN (which has almost a million prime-time viewers), and for earned media, they saw 516 media hits, which equates to a potential reach of 651 million. Give The World A Shot, as the campaign was aptly named, was crowned the Gold Winner in the Consumer-Activated Corporate-Donation category of our Halo Awards program. The initiative also took home the coveted title - Best of the Best. In today's episode, we'll explore:
This episode is brought to you by For Momentum. Links & Notes
Elevate Your Social Impact | |||
| The Evolution of Coca-Cola & USO's 81-Year Partnership | 28 Jun 2022 | 00:36:45 | |
The podcast is taking a summer vacation after today's episode and will be back in August! In today's episode, EFG's Alli Murphy is joined by Carla Deegan, Sr. Manager of Community Marketing at The Coca-Cola Company, and Ian Wright, Global Gaming Community Manager for the USO to talk about their long history of partnership and most recent peer-to-peer gaming fundraisers. In 1941, the USO and The Coca-Cola Company became partners during WWII. Since then, the ways in which they support service members have changed, but their goals have not. The trio dive into how their partnership started, how it's evolved over time and what's led to their recent P2P fundraisers. Since Military Appreciation Month in May of 2021, they've partnered together on three peer-to-peer gaming fundraisers that have raised $400,000. $200,000 of that from fundraising and $200,00 through Coca-Cola's dollar-for-dollar match. In today's episode, we'll explore:
Links & Notes
Elevate Your Social Impact | |||
| Conversations at the Heart of CSR | 14 Jun 2022 | 00:27:07 | |
In a flip of the script, EFG's Alli Murphy is the guest today instead of the show's host. She was recently hosted on Submittable's Impact Audio podcast to talk about the excellent work and bright ideas transforming CSR for the better. In this episode, Alli and Submittable's Rachel Mindell explore:
Links & Notes
Elevate Your Social Impact | |||
| KimptonXTalkspace - Supporting Guests & Employees | 31 May 2022 | 00:22:50 | |
In today's episode, EFG's Alli Murphy is joined by Kathleen Reidenbach, Kimpton Hotels & Restaurants' Chief Commercial Officer. In February 2022, Kimpton — which operates more than 60 hotels and 80 restaurants, bars and lounges in the United States, Canada, Europe, the Caribbean and China — announced an exclusive partnership with leading online behavioral health company, Talkspace to roll out mental health services to its guests and over 4,000+ employees across the country. The partnership is the first of its kind to bring meaningful and accessible mental health support to hospitality employees, who have been front-line workers throughout the pandemic, and travelers managing everyday stresses on the road. The initiative includes 1,000 complimentary video therapy sessions for guests and a year-long complimentary Talkspace subscription for all of Kimpton's U.S. employees. To date, more than half of the guest therapy sessions have been distributed, and the percentage of employees opting in is above average compared to workplaces overall. In today's episode, we'll explore:
Links & Notes
Elevate Your Social Impact
| |||
| EFG2022 - Where Your Social Impact Peers Will Be In May | 03 May 2022 | 00:25:50 | |
In today's episode, EFG's Alli Murphy is joined by Engage for Good president and founder David Hessekiel to talk about our upcoming conference - EFG2022 - our 20th-anniversary conference taking place in just two weeks in Atlanta, GA, May 17 - 19. In today's episode we'll explore:
Links & Notes Elevate Your Social Impact
ß
| |||
| The 3 Pillars Of Effective Employee Engagement With WWF | 20 Apr 2022 | 00:31:59 | |
World Wildlife Fund is the world’s leading conservation organization. They work in almost 100 countries with nearly 5 million supporters globally and have a robust employee engagement program called Together@Work. In today's episode, EFG's Alli Murphy is joined by Cheron Carlson, World Wildlife Fund's Manager for Employee Engagement to talk about the three pillars of effective employee engagement programs and what they're doing around Earth Month. And while April is Earth Month, WWF collaborates with its partners year-round to develop and deliver innovative solutions that protect communities, wildlife and the places in which they live. World Wildlife Fund leverages this moment in time while simultaneously encouraging year-round participation from employees and consumers. In today's episode we'll explore:
Links & Notes Elevate Your Social Impact
| |||
| How Walgreens & Vitamin Angels Are Changing Lives Everywhere | 06 Apr 2022 | 00:26:45 | |
More than 300 million women and children worldwide have received life-changing vitamins and minerals through Walgreen and Vitamin Angel's 8-year partnership. In today's episode, EFG's Alli Murphy is joined by Lauren Stone, Director of CSR at Walgreens, and Katelyn Harbison Associate Director of Global Partnerships at Vitamin Angels. The trio talks about their 8-year partnership, the prenatal vitamin pilot program they recently launched in 16 Walgreens stores across Chicago, and the importance of the work they're doing in the public health space. In today's episode, we'll cover:
Links & Notes
Elevate Your Social Impact
| |||
| How To Make Your Next Fundraising Event A Hole In One | 23 Mar 2022 | 00:27:23 | |
In 2019, 34.2 Million people in the US played golf. During the pandemic, that number grew since golf courses provide a fantastic opportunity for socially-distanced gatherings. In 2021, that number increased from 34.2 million to 37.5 million. And while that is great news for golfers and those that fundraise through golf events, the even better news for those of you who don't know the first thing about golf is that you don't need to know anything about the sport to start setting up a successful tournament that raises serious funds for a nonprofit. In today's episode, EFG's Alli Murphy is joined by Brian Schenk, Chief Philanthropy Officer at Dormie Network, and Logan Foote, Education and Development Manager at GolfStatus, to talk about how to use golf for fundraising, corporate partnerships, and CSR. Dormie Network is a national network of clubs combining the experience of destination golf with the premier hospitality of private membership. GolfStatus is the leading event management platform for golf fundraisers. In today's episode, we'll cover:
This episode is brought to you by GolfStatus. If your golf tournament raises money for a charity or nonprofit, you can qualify for access to GolfStatus’s event management and fundraising platform through the Golf for Good program at no cost. Links & Notes Elevate Your Social Impact
| |||
| Empowering Purpose People With Accelerist | 09 Mar 2022 | 00:24:09 | |
If you aren’t fulfilled, aren’t inspired, aren’t focused, the best-laid goals and plans won’t be realized. So, how do we make sure that the people in this community, you, the people committed to changing the world, actually do? In this episode, EFG's Alli Murphy is joined by Accelersit's CEO and Founder, Brittany Hill, to answer that question and share a more focused, effective, and faster way to fulfill your work...and make it more fulfilling. Accelerist is a proprietary SaaS platform that some of the industry’s most prolific brands and nonprofits rely on to prospect, measure, fundraise and inspire their partnerships. They also created the Journal for Purpose People and are creating a broader Purpose People community to support the brands and nonprofits that work in this space. In this episode, we'll cover:
This episode is brought to you by Accelerist. Links & Notes
Elevate Your Social Impact
| |||
| Transformative Travel With Away & Global Glimpse | 23 Feb 2022 | 00:35:05 | |
When was the last time you traveled? Whether it was an international trip or something closer to home, I'm guessing you learned something from the experience. As Ralph Crawshaw said, "Travel has a way of stretching the mind.” In this episode, EFG's Alli Murphy is joined by Eliza Pesuit, Founding Executive Director of Global Glimpse, and Kelsey Todd, Senior Manager of Social Impact at Away. Away is a Global lifestyle brand on a mission to transform travel. The brand has been named one of Fast Company's "World's Most Innovative Companies" and has been recognized on TIME's list of "Best Inventions." The nonprofit Global Glimpse empowers U.S. high school students from diverse backgrounds to think and act as responsible global citizens by providing them with transformative international travel experiences and virtual global learning programs. The partners are working together to unlock the transformative powers of travel for the next generation by providing diverse youth with opportunities to expand their horizons and learn from communities and cultures different from their own, both at home and around the world. The campaign includes financial support, in-kind donations, consumer engagement, and various ways for employees to get involved. Eliza and Kelsey are authentic, tell it like it is, and aren’t afraid of having honest conversations with their partners. Listen to this episode to learn:
Links & Notes Elevate Your Social Impact
| |||
| Bold Conversations And Asking "Why?" | 09 Feb 2022 | 00:28:24 | |
In today's episode, EFG's Alli Murphy is joined by incredibly question asker and bold conversation champion Carley Stephens - the Community Affairs Manager at Gas South. Carley has experience on both the corporate and the nonprofit sides of social impact and uses that experience to lead Gas South's corporate citizenship which includes philanthropic giving and employee community engagement. As you might have guessed, Carley is a firm believer in the importance of having bold conversations with your partners, building trust and credibility internally and externally, and asking a variety of questions to discern the best way to move forward. She's about to be recognized as a Top Practitioner in the Leaders in Corporate Citizenship Awards in her home city of Atlanta and she's joining us as a speaker at EFG2022 our annual conference, also in Atlanta, in May. Listen to this episode to learn:
One of Alli's favorite quotes from this conversation is... "a bunch of magic waiting to happen." What is Carley referring to? Well, you'll have to listen in to find out! This episode is brought to you by Gas South. Links & Notes
Elevate Your Social Impact
| |||
| EFG2022 & How To Make The Most Out Of Any Conference You Attend | 26 Jan 2022 | 00:23:23 | |
EFG2022 - our 20th-anniversary conference - is right around the corner. We're headed to Atlanta, GA May 17-19, and we can't wait to see you in person. In today's episode, Alli Murphy brings back this podcast's founder, Megan Strand, who worked at Engage for Good for ten years. Megan has attended about a dozen EFG conferences over the years and has some great insights to share with you. Listen to this episode to learn:
Get ready for some humor, some banter and a whole lot of reasons to attend the best conference in the corporate social impact space! Links & Notes Elevate Your Social Impact
| |||
| How To Drive Innovation On Your Team And Foster A Culture Of Psychological Safety | 12 Jan 2022 | 00:32:00 | |
In order to grow, advance and stay relevant organizations have to innovate. Which begs the question, “how do we innovate and how do we create teams and cultures where innovation can thrive?” To answer that, EFG’s Alli Murphy chats with Virginia Martinez. Virginia and Alli worked together back in their days at UC Berkeley Executive Education where Virginia designed innovation courses for executives from around the world. She then spent five years at IDEO, a global innovation consultancy, where she advised clients on how to create more innovative cultures. Virginia is now the founder of Tenth House Consulting. She’s helped Amazon, Salesforce, YouTube and Visa become more innovative and today, she’s here to help you drive innovation on your teams. Listen to this episode to learn:
And lots more! Links & Notes
Elevate Your Social Impact
| |||
| Holiday Well Wishes and Updates for 2022 | 22 Dec 2021 | 00:04:51 | |
Happy holidays, Change Makers! We're wrapping up season 11 and the end of the year with a short holiday episode for you. Listen to this episode to hear:
It’s been such a treat to host the podcast these past few months and to have you join us each week. We’ll see you in the new year for Season 12 where we're kicking things off strong with an episode about team dynamics, innovation and psychological safety! Links & Notes
Elevate Your Social Impact
| |||