Explore every episode of the podcast The Email Sound Booth with Liz Wilcox
Dive into the complete episode list for The Email Sound Booth with Liz Wilcox. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
friday affirmations: black friday sales
31 Oct 2025
00:08:11
Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.
Episode Highlights
Why Black Friday deserves your excitement and energy
The mindset shift from "I'm spamming" to "It's my responsibility to sell"
Giving yourself permission to email more than normal
The reminder that your customers want to buy from you—and will thank you for your sale
The power of showing up with solutions, not just discounts
Liz's signature affirmation: "My best looks different every day."
Key Takeaways
Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want.
Your ideas and offers are valid; selling is part of your job as a business owner.
Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.
Consistency and confidence beat perfection every time.
Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you.
Episode Highlights
Why Liz turned off her own funnel and focused on weekly newsletters instead
The importance of knowing your audience and why your list is always evolving
How "set it and forget it" funnels can make your business feel cold and outdated
Why live launching helps you understand your customers better than automation ever will
The truth about passive income (spoiler: it's not really passive)
How to use a multi-channel approach—even inside your funnel—to build real connections
The danger of relying on templates without doing the deep audience research first
Key Takeaways
Funnels fail when they're too impersonal—people want to connect with humans, not robots.
You need live selling experience before automating so you understand what actually converts.
Your audience changes over time; what worked a year ago may not resonate today.
Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat.
A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond.
*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell
21 Aug 2025
00:12:51
Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her "ChatGPT just became my mechanic" email a viral hit, how she decides the number of emails to send (spoiler: it's mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you're a fellow "wing it and win it" type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time).
Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales.
The Power of Slightly "Unplanned" Email Promotions No fancy funnels here, folks! Dara confesses her super success didn't come from a carefully crafted sequence, but from following the "vibes"—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants.
Automated vs. Real-Time Emailing: What's Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there's room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly.
Key Takeaways You don't have to write the "perfect" sales sequence. Start with one great story, listen to your audience's response, and don't be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you're winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself.
friday affirmations: let go of fears around email marketing
20 Dec 2024
00:05:48
In this encouraging Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on helping you build confidence, calm, and consistency in your email marketing. Whether you've been avoiding your list or just need a boost to stay motivated, this episode will remind you why email is such a powerful, personal way to connect with your audience.
Episode Highlights
A five-minute affirmation session focused entirely on email marketing confidence.
Affirmations that help you reconnect with your purpose and audience.
Encouragement to stay committed to your email journey, even when it feels hard.
A reminder that sending emails consistently is an act of care and service.
A focus on celebrating progress — not perfection — in your email strategy.
Key Takeaways
Email is connection: Every send strengthens trust and relationships with your audience.
Stay committed: Consistency compounds — your future customers are waiting.
Let go of perfection: Even a simple email adds value and moves your business forward.
Resourcefulness over resources: You already have what you need to succeed.
Celebrate and release: Appreciate every open and gracefully let go of the rest.
You've got an amazing product idea — but are you keeping it a secret until launch day? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the biggest mistake creators make when developing new products: not sharing the creative process with their audience. Liz walks through why sharing the behind-the-scenes journey builds excitement, trust, and sales — and how you can start doing it right now.
Episode Highlights
The most common mistake: working "quietly behind the scenes" instead of involving your audience.
Why sharing your creative process leads to stronger connections and more sales.
The Disney approach: how showing behind-the-scenes content builds anticipation (just like Princess and the Frog).
Real-life example: Liz's first digital course, Fix It Yourself: RV Maintenance for Beginners.
How she used her email list to co-create the course step-by-step:
Asking if subscribers were interested.
Getting feedback on the module list.
Asking for camera recommendations.
Involving her audience in launch timing.
The result: 141 people said "yes" — and 141 people bought.
How to build your own pre-launch sequence using these same principles.
Key Takeaways
Don't create in silence: Bring your audience into your creative process early and often.
Ask for feedback: Use email to crowdsource ideas and make your product even better.
Show your work: Sharing updates builds excitement, accountability, and community.
Engagement leads to sales: Involvement turns interest into investment.
Think like Disney: Behind-the-scenes storytelling creates anticipation and connection.
images + emails: should you put images in your emails?
18 Dec 2024
00:06:55
It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand and your readers.
Episode Highlights
The great debate: plain text vs. formatted emails — and why it depends on your brand.
Why Liz keeps her own emails "stupid simple" and mostly plain text.
When she does use images — during sales or pre-launch emails to boost engagement.
The pros and cons of including images and GIFs in your emails.
Why too many images can trigger spam filters (and how to avoid it).
Liz's personal rule: no more than two images per email.
How visual variety helps keep readers' attention when used sparingly.
File type tips: JPEG, PNG, and GIF are fine — just avoid huge file sizes or all-image emails.
Why consistent sending builds a good sender reputation, even if you use images occasionally.
Key Takeaways
Start with your brand: Simple emails fit minimalist brands; visuals work for design-heavy ones.
Use images intentionally: Add them when they enhance the story or boost engagement — not just to fill space.
Limit image count: Two or fewer per email keeps deliverability strong.
5 list building ideas for people who love social media
17 Dec 2024
00:07:54
If you've built an engaged audience on social media but struggle to move followers onto your email list, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple, creative ways to turn your social followers into loyal email subscribers. Whether you love or hate social media, these strategies will help you take your audience from "likes" to long-term connection.
Episode Highlights
The challenge of relying on social media for business — and why email is where the real magic happens.
Five simple list-building ideas for social media lovers:
Monthly giveaways: Offer a physical or digital prize (like free access to a product or workshop) in exchange for joining your list.
Contests: Host a creative challenge — like submitting content or ideas — with a relevant prize for your ideal audience.
Quizzes: Create fun, on-brand quizzes that collect emails before showing results.
Email exclusives: Tell your followers your best content, tips, or deals are shared only through your newsletter.
Product prelaunches: Use social media to build buzz and invite people to join your list for early access or insider updates.
Why giveaways and contests work best when prizes match your ideal customer's needs.
How exclusivity and anticipation make your followers feel special and eager to join your list.
The importance of creating excitement and clear next steps for your audience.
Key Takeaways
Use social media as a bridge: Turn engagement into lasting connection through your email list.
Match your prize to your people: Give away something only your ideal audience would want.
Leverage curiosity: Quizzes and prelaunches draw in followers who want insider access.
Make email feel special: Frame your list as the VIP space where the best stuff happens.
Keep it fun and consistent: List building doesn't have to be complicated — just creative.
If you've ever opened your inbox to a snarky or downright rude reply, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares how she handles negative or aggressive responses with grace, clarity, and boundaries. From deciding when to delete to when to defend, Liz walks through real examples and mindset shifts that help you protect your energy (and your business reputation).
Episode Highlights
Why rude replies tend to increase around busy sales seasons like Black Friday.
Three ways to respond when someone's nasty in your inbox:
Delete and move on — you owe no one your time or energy.
Clarify, don't defend — respond calmly if your reputation, policies, or community are involved.
Delegate it — hire a customer service rep to handle negativity when your business can afford it.
Real examples from Liz's inbox — including how she handled a customer complaint about "too many emails."
The difference between clarifying versus arguing — and why one protects your peace while the other drains it.
The power of Loom videos for disarming difficult customers and resolving tension.
How Liz uses her company value of radical generosity to respond with compassion while holding firm boundaries.
Why hiring support (like her sister and teammate Patricia) has been key to maintaining her energy and focus.
Key Takeaways
You don't owe rude people your time: Delete, block, and move on guilt-free.
Clarify facts, not feelings: Respond only when reputation or policy needs protection.
Lead with generosity, not defensiveness: Calm clarification often diffuses tension.
Video can de-escalate: Personalized Loom responses build empathy and resolution.
Protect your peace: Eventually, hire help so negativity never hits your inbox.
friday affirmations: rewire how you think about money
13 Dec 2024
00:05:47
In this week's Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you sell with confidence and peace. These affirmations remind you that selling is an act of service, your products have real value, and your people are waiting for you to share them. Whether you're gearing up for a launch or simply want to strengthen your mindset around money and marketing, this quick episode will help you approach sales with clarity and confidence.
Episode Highlights
A 5-minute affirmation session focused on sales and self-trust.
Encouragement to reframe selling as helping, not pressuring.
Reminders that your audience wants — and needs — what you offer.
Affirmations that connect confidence, abundance, and consistency in business.
A gentle nudge to take action, trust your instincts, and keep serving through your offers.
Key Takeaways
Selling is serving: Your offers are solutions — and people are waiting for them.
Confidence is key: You can market and sell ethically, joyfully, and with purpose.
Your list is ready: There are people on your email list waiting for your next pitch.
Abundance follows action: When you show up and make offers, sales naturally come.
You're allowed to love selling: Making money and helping people can coexist beautifully.
You own your email list — but only if you actually have a copy of it. In this super short but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why you should download and back up your email list at least once a year. From rare (but real) cases of ESPs shutting down accounts to simple peace of mind, this quick reminder will help you protect your most valuable business asset.
Episode Highlights
Why owning your email list means having your own backup — not just trusting your ESP.
Real-life example: a marketer who lost temporary access to her list after her ESP closed her account.
How to schedule a recurring calendar reminder to download your list once a year.
Liz's personal process: exporting her list from Kit, naming the file clearly, and storing it in Google Drive.
Why doing this once a year is enough for most business owners (though fast-growing lists might do it twice).
The reminder that this isn't about fear — it's about being prepared and smart with your data.
Key Takeaways
Download your list annually: Once a year is enough for most businesses to stay safe.
Store it securely: Keep a labeled copy in Google Drive or another safe storage spot.
You own your list: Social platforms can disappear — your subscribers are your safety net.
It's easy and fast: The process takes less than five minutes but can save huge headaches later.
Stay proactive: Schedule it now so you don't forget — future you will thank you.
ghosted! how to come back after not emailing for a while
11 Dec 2024
00:12:12
We've all been there — life happens, and suddenly it's been months since you last emailed your list. In this direct and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to come back after ghosting your subscribers. With her signature mix of tough love and practical advice, Liz helps you reset, reintroduce yourself, and recommit to consistency without overcomplicating the process.
Episode Highlights
Why you should never apologize for going quiet — and what to say instead.
How to come back confidently depending on how long it's been:
A few months: Just start emailing again like normal.
Six months or more: Reuse your welcome sequence as a "reintroduction" series.
Over a year: Clean your list and focus on attracting new subscribers.
How to tweak your old welcome sequence into a "post-ghost" sequence that rebuilds trust.
What to include in those reintroduction emails:
A reminder of who you are and why they joined your list.
Your most valuable freebie or resource.
What they can expect from you moving forward.
The tough-love pep talk: stop ghosting your list if you want to grow your business.
Why consistency isn't just about sales — it's about serving the people who asked to hear from you.
Key Takeaways
Don't overexplain: Skip the apology and get back to showing up.
Rebuild intentionally: Use a short, refreshed welcome series to reintroduce yourself.
Delete the dead weight: Unengaged subscribers hurt your deliverability — focus on new people.
Choose consistency: The best way to make money and impact is by staying top of mind.
Email is service: Showing up consistently is how you help your audience succeed.
Choosing the right email service provider can feel overwhelming — but it doesn't have to be. In this practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to pick the best platform for your needs, goals, and budget. Whether you're just starting your email list or looking to switch providers, this episode breaks it all down so you can make a confident decision (without spending hours comparing features).
Episode Highlights
Why this is the #1 question Liz gets inside her Facebook group — and why it took 62 episodes to cover it.
The two key factors in choosing your platform: your goals and your budget.
Defining your goals:
Do you want more engagement?
Are you growing brand awareness or authority?
Are you focused on increasing sales?
Or are you building for sponsorship and content monetization?
How to match your needs with the right level of features.
Liz's advice on treating your ESP as a business expense, not a luxury.
Three must-have features for beginners:
Unlimited sending (no caps on monthly emails).
List management (tags, segments, and automations).
Clear analytics (easy-to-read open and click data).
Liz's honest take on popular ESPs:
Kit (formerly ConvertKit): her personal favorite since 2016.
ActiveCampaign: powerful, but pricey and complex.
Flodesk: beautiful, simple, and great for creatives.
Mailchimp: not Liz's favorite, but fine for some.
Constant Contact: solid for beginners.
MailerLite: "the Dollar Tree of ESPs" — affordable and effective.
Klaviyo: best for eCommerce brands.
AWeber: the OG with great customer support.
Why you shouldn't overthink it — pick two, watch a few YouTube tutorials, and make your choice.
Key Takeaways
Match tools to goals: The best ESP depends on what you're trying to achieve.
Spend wisely: Your ESP is a business expense — not an optional add-on.
Don't overcomplicate it: Avoid shiny-object syndrome and endless feature comparisons.
Pick and move forward: Watch a couple reviews, test two platforms, and commit.
Stay focused: The goal isn't perfection — it's momentum.
If your inbox feels a little one-sided, this episode will fix that. Liz Wilcox — the Fresh Princess of Email Marketing — shares her simplest, most effective tactic for getting subscribers to hit reply: ask yes-or-no questions. In this quick, actionable episode, Liz breaks down exactly how to use this underrated strategy to spark real conversations, improve engagement, and even boost deliverability.
Episode Highlights
The biggest mistake most senders make — asking questions that are too complicated.
Why yes-or-no questions are powerful: they're easy to answer and open the door to deeper connections.
Real examples from Liz's past businesses (including her RV travel blog).
Where to use yes-or-no questions in your emails:
Welcome sequence: Add one in your very first email's PS.
Newsletters: Ask if the info was helpful or new.
Pre-launch emails: Use them to build excitement and gather insight.
The bonus trick: have subscribers type specific words like "Too legit to quit" to instantly create engagement.
How replies help improve deliverability by signaling to inbox providers that subscribers want your emails.
Key Takeaways
Keep it simple: Make your questions so easy they can be answered as fast as saying someone's name.
Use yes-or-no prompts everywhere: From welcomes to weekly newsletters, they boost connection and conversation.
Replies improve deliverability: Engagement keeps your emails landing in inboxes.
Start relationships, not sales: Replies turn followers into friends, then into customers.
Have fun with it: Use creative or funny reply prompts that match your brand personality.
*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it
21 Aug 2025
00:07:16
Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before you've even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you're ready to turn your email list into an ATM (almost literally), this one's a must-listen.
Episode Highlights The "Can I Have $5?" Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that's rent money, friends!)
The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs.
Keeping The Hype Alive Ashley didn't just smash "send" and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun.
Key Takeaways Don't overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀
Links & Resources Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more!
In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you pause, breathe, and feel proud of the work you're doing. These affirmations are all about self-trust, confidence, and peace — both inside and outside your business. If you've been struggling with perfectionism, overthinking, or guilt around your progress, this episode will help you reconnect with calm confidence and celebrate how far you've come.
Episode Highlights
A five-minute affirmation practice focused on confidence and peace of mind.
Encouragement to let go of guilt and perfectionism in your business.
Simple reminders to feel proud of what you're building, brick by brick.
A focus on owning your time, setting your pace, and defining success on your own terms.
The mindset shift from "selling" to "serving" — and why it's key to sustainable success.
Key Takeaways
You own your time: No one else sets your pace — this is your race to run.
Progress matters more than perfection: Each small step builds momentum.
Selling is serving: You're helping people by sharing your products and services.
Confidence grows through action: Doing your best today is always enough.
Let go of guilt: You're allowed to feel proud, peaceful, and successful right now.
one underrated tactic to save you time on your email marketing
05 Dec 2024
00:04:56
Feeling burnt out on writing new emails every week? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the ultimate time-saving tip: reuse your emails. In this quick and refreshing episode, Liz shares how she recycles both sales emails and newsletters to stay consistent, save time, and keep her subscribers engaged — without anyone noticing.
Episode Highlights
Why you should regularly resend past emails that performed well.
How Liz reused almost all her 2023 Black Friday emails for her 2024 campaign (and still crushed it).
Why "duplicate, update, and send" is her go-to method when she's short on time.
The small tweaks she makes — like updating personal stories, links, and tone.
How this strategy helps avoid burnout while still maintaining consistency.
Why no one will notice — and if they do, it just reinforces your best content.
The secret bonus: new subscribers haven't seen your old emails, so you're maximizing their value.
Key Takeaways
Reuse your wins: Your old emails are proven assets — put them to work again.
Tweak, don't rewrite: Update personal notes and links instead of starting from scratch.
No one remembers: Most subscribers won't notice (and superfans will love the repeat).
Stay consistent: Recycling content keeps you showing up even during burnout.
Save time, build trust: Great emails get better every time you send them to new readers.
As the year winds down, so does everyone's energy — including your audience's. In this short and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her honest take on whether or not you should keep sending emails during the holidays. From her own rest routine to creative ideas from her community, this episode will help you make a plan that feels right for you.
Episode Highlights
Why there's no one "right" answer to sending emails during the holidays.
Liz's personal plan: taking a full break from her regular newsletter while running 12 Days of Liz-mas (a fun series of daily deals and recommendations).
How she balances rest with consistency by still emailing her paying members weekly — except for Christmas week.
Community feedback: real examples from email marketers who handle holiday sending differently.
One sends "when inspired," skipping only Christmas Day and the day after.
Another skips December entirely and resumes mid-January.
Others launch between December 28–January 3 and see great sales results.
Why you can choose to rest, send more, or pivot — whatever supports your goals and energy.
The ultimate permission slip: do what feels good and sustainable for you.
Key Takeaways
There's no rulebook: You decide what works best for your schedule and audience.
Rest is productive: Taking time off helps you recharge and return with fresh ideas.
Consistency can look different: Even skipping a week can be part of a healthy routine.
Community inspiration: There's no one-size-fits-all — different strategies can all succeed.
Have fun: Whether you rest or email more, keep it light, creative, and aligned with your energy.
If you've ever wondered what makes an email really work, this episode pulls back the curtain. Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing emails from November, including the one that brought in over $12,000 in sales during her Black Friday campaign. She also gives an honorable mention to a high-engagement "click one" email that helped her test interest, grow her waitlist, and confirm her sales direction for 2025.
Episode Highlights
How Liz sent 51 emails in November (not counting resend-to-unopens) — and why that volume makes sense during launch season.
Why customers create community — not the other way around.
The winner: her Cart Open Email, sent November 25 to 8,690 subscribers, earning a 48.6% open rate and 2.7% click rate.
The strategy behind it: momentum from daily pre-launch emails and clear self-selection through a "pop quiz" inside the message.
Subject line: "Cart open and a pop quiz" — short, straightforward, and curiosity-driven.
How the "quiz" helped readers self-identify if they were ready to buy, leading to 120 sales and over $12,000 in revenue.
Honorable mention: "Click one, please and thank you ❤️" — a short, engaging email that earned a 60.8% open rate and 4.2% click rate while gathering valuable audience insights.
How using that engagement data helped Liz shape her 2025 content and sales focus around list building.
Key Takeaways
Momentum matters: Pre-launch emails warm up your list and make your main sales email perform better.
It's time for a full debrief! In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the final results from her 2024 Black Friday sale. From hitting 94% of her ambitious $250K goal to lessons about open rates, list growth, and fatigue in the market, Liz breaks down exactly what went right, what flopped, and what she's grateful for heading into 2025.
Episode Highlights
A recap of Liz's top three goals from Episode 54 — and how she graded herself on each:
Have fun: 8.5/10 — enjoying the launch while staying detached from the numbers.
Be present: 9/10 — balancing work with family time, camping trips, and movies.
Create a product people love: 9/10 — hundreds of excited new Annual Pass members.
Full sales breakdown:
919 new pass sales = $99,029
53 upsells ($100 coworking offer) = $5,480
$19,000+ in rebills from previous members
13 additional coworking upgrades and a few downsells
Total Black Friday revenue: $124,921 from the sale week, $235,881 total for November.
How her open rates dropped to 47.7% (from 55.8% last year) — and what it revealed about audience fatigue.
Why list growth saved the launch: 9,000 recipients this year vs. 6,000 last year.
Gratitude for affiliates (29% of sales), her sister Patricia, and her community.
The emotional side of success — feeling validation, humility, and deep gratitude for the journey.
Key Takeaways
Progress over perfection: Even at 94% of her goal, this was Liz's biggest month ever.
List growth matters: More subscribers equals more opportunities — even when engagement dips.
Keep improving conversions: Lower open rates didn't derail sales thanks to strong copy and clear offers.
Gratitude fuels growth: Recognizing your team, customers, and community makes every milestone sweeter.
Consistency wins: Repeating, refining, and relaunching the same offer year after year builds long-term success.
Ever wondered why some offers sell like crazy? In this short and high-energy episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly why her Annual Pass continues to convert year after year. From pricing strategy to reputation to pure passion, Liz shares the three biggest reasons her offer stands out (and how you can apply the same principles to your own business).
Episode Highlights
The #1 reason the Annual Pass works: the unbeatable price.
Why Liz proudly calls herself "the Walmart of digital marketing" — and why that's a compliment.
How the offer's novelty turned into a trusted reputation over time.
The role of customer service and genuine care in building long-term brand loyalty.
Why loving your offer is the best sales strategy of all.
The story of how consistency, generosity, and passion keep her community growing.
A reminder that you don't need to follow high-ticket trends to build a profitable business.
Key Takeaways
Price with purpose: Make your offer accessible to the people you truly want to serve.
Build a reputation: Longevity and customer experience create lasting trust.
Stay human: Personal connection and authenticity are powerful sales tools.
Love what you sell: Genuine enthusiasm is contagious — and it sells.
Serve over scale: You can grow a thriving business by focusing on impact, not just income.
It's time to talk goals, money, and mindset. In this transparent and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her real Black Friday goals for 2024, including how much she wants to make, what she's focusing on beyond money, and how she balances business ambition with being present in her personal life.
Episode Highlights
Why Liz sets goals beyond money — including fun, presence, and customer happiness.
Her #1 personal goal: to have fun during the launch and enjoy the process.
How reusing emails from past years helped her stay focused on family time.
The power of reflection — analyzing past launches to see what worked (and what didn't).
How launching during the holidays impacts her schedule, mindset, and family time.
A full breakdown of her 2024 financial goals:
$250K total goal for November.
$100K from renewals and rebills.
$150K from new sales of the Annual Pass.
An extra $34K from a new lifetime pass offer for longtime customers.
Why she sets "stretch goals" — and how even missing them leads to growth.
The emotional side of financial milestones and celebrating progress.
Key Takeaways
Have goals beyond money: Launching feels better when fun and connection are part of the plan.
Work smarter, not harder: Repurpose what works to save time and stay present.
Be transparent: Sharing your goals helps normalize talking about money and growth.
Set stretch goals: Even if you don't hit them, you'll grow by aiming higher.
Celebrate the journey: Every goal achieved — or even attempted — is proof of progress.
Every great offer deserves a refresh — and in this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how she's evolving her signature Annual Pass from 2023 to 2024. From the original 2021 launch to today, Liz shares how she's refined the offer to better serve her audience, create more accountability, and help members grow their email lists in the year ahead.
Episode Highlights
A full history of the Annual Pass — how it started as a one-email launch that sold out in hours.
The Costco-inspired pricing model: $108 for a full year of access, with no upsells or price changes.
How the offer evolved each year:
2021: Simplicity — one email, 100 passes sold.
2022: Added a loose schedule of upcoming trainings.
2023: Introduced live cohorts, accountability groups, and live teaching.
2024: A full focus on list building and consistency, with seven live events.
The emotional side of evolving an offer — keeping it fresh while staying aligned with customer needs.
Why Liz refuses to raise the price despite adding more value each year.
The "teacher energy" behind the new live event structure and what it means for pass holders.
Key Takeaways
Keep your offers fresh: Every launch is a chance to tweak, refine, and better serve your audience.
Add support where it's needed: Accountability and live guidance make all the difference in long-term success.
Focus on what drives results: For 2024, that means helping members grow their email lists consistently.
Stay consistent with your values: Liz's promise remains — high value, low cost, and no price hikes.
Celebrate evolution: The best offers grow alongside their communities.
It's finally here — Black Friday week! In this detailed and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her full 2024 Black Friday email strategy, including how many emails she's sending, who's getting them, and the mindset behind it all. From segmentation to scheduling, Liz shares the exact plan she's using to make her Annual Pass sale a success.
Episode Highlights
How Liz planned and structured her 5-day Black Friday email campaign.
In this special Black Friday edition of Friday Affirmations, Liz Wilcox — the Fresh Princess of Email Marketing — helps you get centered, calm, and confident before the busiest shopping week of the year. Whether you're selling your own offers or trying to resist the flood of sales emails in your inbox, these affirmations are designed to help you stay grounded, intentional, and financially empowered through it all.
Episode Highlights
A short, guided affirmation session to help you prepare for Black Friday.
How to avoid overwhelm when faced with too many deals and decisions.
The importance of buying only what feels right for your business and goals.
Affirmations that help you stay mindful, calm, and focused on long-term success.
A reminder that financial confidence comes from alignment — not impulse.
Key Takeaways
Practice discernment: Not every deal is for you — and that's okay.
Stay in control: You have the power to unsubscribe, pause, or wait before buying.
Think long-term: Invest in offers that align with your goals for the next year.
Avoid FOMO: Trust that the right opportunities will come at the right time.
Celebrate balance: Black Friday can be both profitable and peaceful when approached with intention.
*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15%
21 Aug 2025
00:07:05
Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less "corporate robot" and more "trusted business BFF," you're in the right spot.
Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration.
What Actually Works With Sales Emails No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy.
Steal This Template (Seriously) Not only can you take Tara's eye-opening quiz yourself, but you can literally snatch her sales email template from the "Steal These Sales Emails" bundle for just $35. Copy, tweak, send, profit. No guesswork required.
Key Takeaways Your sales emails don't need to be stuffy to make bank. Get hyper-specific on who you're talking to, use quizzes as a shortcut to deep audience understanding, and don't sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort.
Links & Resources Episode Sponsor: ListGadget.com – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and is $9/month)
Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email.
3 emails to maximize your black friday campaign
21 Nov 2024
00:12:25
Happy 50th episode! Liz Wilcox — the Fresh Princess of Email Marketing — is celebrating this milestone by giving you a strategic, no-fluff episode on the three essential emails every Black Friday campaign needs. Whether you're selling digital products, services, or physical goods, these emails will help you stand out in a crowded inbox and make your Black Friday campaign your best one yet.
Episode Highlights
The difference between showing up with a solution instead of just a sale.
Email #1: The Video Walkthrough — show your audience exactly how your product works and what makes it valuable.
Why video helps your emails stand out among static, text-heavy promotions.
Email #2: The Pattern Interrupt — use storytelling or humor to surprise your reader and grab attention.
A full example of a "pattern interrupt" email written for Kit, showing how to blend storytelling with a promo.
Email #3: The Clicked-But-Didn't-Buy Downsell — follow up with subscribers who clicked your Black Friday link but didn't purchase.
How to use testimonials, FOMO, and urgency to make a follow-up email convert.
Why these three emails make your Black Friday campaign more intentional and effective.
Key Takeaways
Use video to connect: Show your product in action to increase trust and engagement.
Break the pattern: Use storytelling, personality, or humor to cut through inbox noise.
Follow up strategically: A simple downsell email can capture buyers who hesitated the first time.
Stand out by serving: Approach your campaign with solutions and sincerity — not just sales pressure.
Stay consistent: Keep showing up with creativity and purpose throughout your campaign.
With so many email metrics to track — open rates, click rates, unsubscribes, deliverability — it's easy to lose focus. But Liz Wilcox, the Fresh Princess of Email Marketing, believes there's really only one metric that matters: the number (and percentage) of customers on your list. In this episode, Liz shares why this single metric fuels every other part of your email success and how it's helped her build a list full of engaged, loyal buyers.
Episode Highlights
Why traditional metrics like open rates and click rates don't tell the full story.
The one metric that drives every other number: customers who've paid you.
How to define a "customer" — anyone who's given you money, even once.
Why customers, not community, come first (and actually create community).
How investing, taking action, and seeing results turn customers into advocates.
The ripple effect of focusing on customer percentage — higher open rates, clicks, and retention.
Real stats from Liz's list: nearly 50% of her subscribers have purchased from her.
What she's aiming for next: growing that number through her Black Friday sale and 2025 initiatives.
Key Takeaways
Customers create community: People who buy are more invested and more likely to share your work.
Focus on repeat buyers: A paying customer today can become a lifelong advocate tomorrow.
More customers = better metrics: Engagement and deliverability naturally rise with invested readers.
Celebrate progress: Liz's 49.8% customer rate is proof that steady effort compounds.
Track what matters: The "percentage of customers" tells you more about connection and conversion than any other metric.
Even email marketers make mistakes — and Liz Wilcox, the Fresh Princess of Email Marketing, is no exception. In this relatable and funny episode, Liz shares three real moments she totally flubbed her email marketing (and what each one taught her). From missing subject lines to major send list mix-ups, this episode proves that mistakes are part of the process — and sometimes, they even lead to unexpected wins.
Episode Highlights
The Facebook group thread that inspired this episode — and why every email marketer makes mistakes.
Story #1: The time Liz forgot to add a subject line (and accidentally sent an email titled "New Broadcast").
Story #2: When Liz sent a members-only template link to her entire list — and how it surprisingly led to sales.
Story #3: A recent mix-up that sent a "follow-up" email to subscribers who never got the original.
How each mistake created new lessons about connection, generosity, and forgiveness.
Why no one truly "masters" email — and that's what makes it so human.
Key Takeaways
Mistakes happen to everyone: Even experienced marketers hit "send" too soon sometimes.
Be honest and kind: Most subscribers are understanding — and some might even become customers.
Check your details: Review subject lines, segments, and automations before you send.
Learn, don't dwell: Every error is a growth opportunity and a story to share later.
Keep showing up: Confidence grows through consistency, not perfection.
If you've been procrastinating your Black Friday promo, don't panic — Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this short and punchy episode, she shares simple, last-minute Black Friday ideas that still generate sales (without fancy funnels or complicated prep). Whether you're selling your own products or promoting someone else's, these ideas will help you show up with confidence and strategy.
Episode Highlights
The golden rule of Black Friday: show up with a solution, not just a link.
In this calming and encouraging Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — guides you through a series of affirmations designed to help you trust your business journey, embrace patience, and find peace in the process. These affirmations are perfect for entrepreneurs who need a reminder that success is already unfolding — one small, confident step at a time.
Episode Highlights
A 5-minute affirmation practice focused on timing, confidence, and self-trust.
Encouragement to release fear and lean into consistent action.
Affirmations that connect writing, confidence, and business growth.
Gentle reminders that success is both present and in progress.
The invitation to let fun, peace, and gratitude fuel your creativity.
Key Takeaways
Trust your timing: Success unfolds when you stay consistent and patient.
Keep taking action: Even small steps build momentum over time.
Writing is communication: If you can talk, you can write — and your audience wants to hear from you.
Let go of fear: Replace nerves with calm, focus, and confidence.
Celebrate progress: Your best looks different every day, and that's okay.
2 questions to ask yourself next time you're struggling to write your newsletter
14 Nov 2024
00:05:03
Feeling stuck staring at a blank email? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the simplest newsletter-writing hack ever. In this quick, five-minute episode, Liz shares two questions that can turn email overwhelm into easy, fun creativity (yes, even if writing isn't your thing).
Episode Highlights
The two questions that make email writing easier:
What would this look like if it was easy?
What would this look like if it was fun?
How these questions help you simplify your next email.
Real examples of short, quick, "done is better than perfect" emails.
Why adding small details — like humor, photos, or gifs — can make your newsletter more fun.
How Liz used these exact questions to create her best-selling Annual Pass offer.
Key Takeaways
Keep it simple: Short, honest emails connect better than long, forced ones.
Add fun: Humor, personality, or behind-the-scenes moments make writing (and reading) enjoyable.
You don't need perfect: Just consistent, authentic communication with your audience.
Creative questions lead to creative results: Ask what would make your next send easy and fun.
Reuse the magic: These questions work for offers, launches, and content creation too.
letting new leads know about a time sensitive offer
13 Nov 2024
00:07:06
Ever launched something exciting and realized your brand-new subscribers might miss it? In this short, tactical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two easy, low-tech ways to make sure new leads see your limited-time offers without breaking your automations (or your brain).
Episode Highlights
The question that inspired this episode: how to show new subscribers a time-sensitive offer while they're still in your welcome sequence.
Two simple options:
Send a special broadcast — use a subject line like "Time Sensitive — Open Now."
Temporarily edit your welcome sequence — add your offer as a PS or replace an early email with a limited-time promo.
How to make these changes without pausing your automation.
Why adding a short video helps new subscribers trust you faster.
How to use your tripwire page to feature your time-sensitive offer instead of your usual opt-in thank-you page.
The one rule: set a reminder to change everything back after your sale ends!
Key Takeaways
Keep it simple: You don't need fancy tech — just a thoughtful temporary edit.
Be clear and transparent: Let new leads know why you're reaching out early.
Add urgency and trust: Use dates, details, and personal video intros.
Use your tripwire page strategically: It's a great place to highlight timely deals.
Always reset: Schedule a reminder to restore your normal sequence after the promo ends.
Ever bought a set of email templates and thought, "These don't sound like me at all"? You're not alone. In this short and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best tips for customizing templates so they sound authentic, on-brand, and totally you. Whether you're using her templates or someone else's, this episode helps you find your voice inside prewritten words.
Episode Highlights
Why most templates are written in a "tone-neutral" voice — and how to adapt them.
The easiest trick: read your email out loud to catch what doesn't sound like you.
How to add a soft pitch inside a template to match your current offers or goals.
Using ChatGPT or AI tools to rewrite templates in your tone or brand voice.
When to add to a template — like stories, links, or media — to make it more you.
When to subtract from a template — cutting what feels off-brand or overly generic.
How to match a template's objective (clicks, replies, sales) with your current strategy.
Key Takeaways
Personalize intentionally: Add your stories, tone, and offers to make any template yours.
Read it out loud: If it sounds stiff or fake, edit until it feels natural.
Soft sell confidently: Mention your products casually when they fit the content.
Trim the fluff: Remove anything that doesn't align with your brand voice or energy.
AI can help: Use ChatGPT to rewrite templates in your tone and style.
If you ever needed proof that your email list can truly change your business — and your life — this episode is it. Liz Wilcox, the Fresh Princess of Email Marketing, shares three real-life stories of how her email list pulled her out of financial tight spots, created stability in uncertain seasons, and proved why consistent emailing is one of the best business decisions you can make.
Episode Highlights
A true story of a 2019 affiliate bundle promo that brought in thousands during a tough financial season.
How creative, consistent emailing helped Liz win a first-place affiliate prize and fund a major family trip.
The "Bronco Breakdown" story — when a flash sale covered 75% of her $8,000 truck repair bill.
The 2021 "Services Sale" — how a single email asking subscribers what they needed turned into $10K in sales.
Why transparency and trust make your list more likely to buy when you need help.
How every one of these moments ties back to the Email Staircase philosophy: followers → friends → customers.
Key Takeaways
Consistency pays off: Regular emailing creates a loyal list that responds when it counts.
Be transparent: Authentic stories and honesty drive stronger connections (and more sales).
Use flash sales strategically: Urgency and honesty can turn a tough moment into a profitable one.
Your list is an asset: Even when everything else slows down, email keeps your business stable.
Start building now: Every subscriber is a potential sale, supporter, or success story.
In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — helps you calm your nerves around selling and step into your confidence as a business owner. These affirmations are designed to help you trust your audience, embrace abundance, and remind yourself that selling is simply part of serving.
Episode Highlights
A five-minute affirmation practice to ease selling anxiety.
How to replace fear with trust and confidence.
Mindset shifts that make sales feel natural and exciting.
Reminders that selling is service — not pressure.
Affirmations that connect abundance, joy, and confidence in your business.
Key Takeaways
Selling is essential: You can't help people if you don't share your offers.
Confidence comes from practice: Each sale builds self-trust and momentum.
Abundance is already here: Opportunities and ideal customers are waiting for you.
Selling can be joyful: When you love what you do, selling becomes an extension of that love.
Stay grounded in purpose: Every email, offer, and sale moves you closer to your mission.
*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough
21 Aug 2025
00:11:11
What's up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we're hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable "Snappy Pots" and all the good vibes. She dishes on what worked, what she'd do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook.
Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn't just cute—it had a cause.
Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y'all!
It's OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy's honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could've been an even bigger win.
Key Takeaways Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don't be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚
Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it.
Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy's charity email, ready to copy, paste, and make it rain for a cause!
should i send emails out at the same time?
07 Nov 2024
00:07:47
If you've ever wondered whether you should send your weekly newsletter at the same time every week, this episode has your answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down what really matters when it comes to email timing, and why consistency helps more than any "best day or time" you'll find on Google.
Episode Highlights
Why sending emails at the same time helps train you (the sender) just as much as your audience.
How consistency creates trust and builds audience anticipation.
Real-life examples from Liz's RV travel blog and how her readers noticed when she missed a send.
Why you don't need to be perfectly precise — ranges like "Tuesday afternoons" work just fine.
How to experiment with timing if your open or click rates start dropping.
The sweet spot between being familiar and predictable in your readers' inboxes.
The golden rule: Just hit send — don't let timing perfectionism stop your progress.
Key Takeaways
Consistency builds habits: Sending at the same time helps you and your subscribers stay in rhythm.
But flexibility matters: A missed day or changed schedule won't ruin your results.
Mix it up when needed: If engagement drops, try a different day or time temporarily.
Don't overthink it: Metrics matter less than momentum — the goal is to keep showing up.
Just hit send: The best time to send your email is whenever you'll actually write and send it.
Let's be real — unsubscribes hurt. You work hard to grow your list, write thoughtful emails, and show up consistently… and then someone hits "unsubscribe." In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the emotional (and logical) side of unsubscribes. She'll help you reframe what they mean, why they're actually a good thing, and how to stop letting them sting so much.
Episode Highlights
Why unsubscribes are 100% normal — and don't mean you've done anything wrong.
The real reasons people unsubscribe (spoiler: it's not personal).
How unsubscribes actually save you money on your email service provider.
Why they're good for deliverability and help your emails stay out of spam.
The power of consistency — the more you email, the less unsubscribes hurt.
Three emotional mindset shifts to help you detach from the fear of losing subscribers:
Stop looking: Don't check who unsubscribed.
Feel confident when you hit send: If it represents you, it's a win.
Keep growing your list: More subscribers = less stress about the ones who leave.
Key Takeaways
It's not personal: Most unsubscribes happen because of timing, inbox overload, or shifting interests.
Think practically: You pay for your list — let go of the people who won't buy or engage.
Healthy lists perform better: Unsubscribes improve deliverability and engagement rates.
Confidence over comparison: Focus on writing emails that reflect your values and brand.
Growth fixes fear: When you're always list-building, unsubscribes lose their power.
Ever wonder if anyone reads all the way to the bottom of your emails? They do — and that's where the magic happens. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares how to use the humble "PS" to boost engagement, create urgency, and increase clicks. From sales strategies to storytelling and connection, this episode shows why the PS is one of the most underrated tools in email marketing.
Episode Highlights
Why the PS (postscript) is so effective — especially for skimmers and mobile readers.
How to find the perfect balance: too short and it's confusing, too long and it's overwhelming.
Creative ways to use a PS:
Summarize or emphasize your main message.
Create urgency or highlight a deadline.
Add a bonus or testimonial.
Link to extra content, like a podcast or resource.
How Liz uses the PS in her newsletters to increase clicks without changing the email topic.
Real examples of PS lines that drive engagement and conversions.
The "super signature" technique — turning your PS into a consistent mini-CTA section.
Key Takeaways
Always use a PS: It's the most-read part of your email.
Prioritize clarity: Summarize your message or next step clearly for skimmers.
Use it to drive clicks: Add links to related content or resources.
Vary your PS: Try urgency, curiosity, or a testimonial depending on your goal.
Test a super signature: Add a recurring "When you're ready" PS to your weekly emails.
my best performing email from oct 2024 (and why it worked)
04 Nov 2024
00:16:41
Curious about what makes an email truly perform? In this transparent and data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing emails from October 2024, breaking down what made each one work. From a personal story that sparked curiosity to a win-back campaign that brought in real sales, this episode gives you a peek behind the curtain at how Liz thinks about open rates, clicks, and conversions.
Episode Highlights
Why Liz tracks her percentage of customers as her #1 metric.
The standout email of the month: "Changing" — a personal, curiosity-based message with a 65.6% open rate and 3.7% click rate.
How a non-business link about Liz's personal health routine (Ayurveda detox) became a surprising click magnet.
The importance of being relatable and letting subscribers see your personal side.
A look at Liz's "I WON!!!" email — celebrating her Ecamm Apprenticeship win and how transparency builds trust.
How a "Join (Today Only)" sales email brought in over $1,500 through logical, time-sensitive messaging.
Why countdown timers, exclusivity, and real incentives increase conversion rates.
Key Takeaways
Curiosity drives clicks: Even off-topic or unexpected links can boost engagement.
Connection beats perfection: Sharing your wins builds loyalty and excitement.
Keep your audience informed: Use personal updates to strengthen trust and familiarity.
Use logic in sales: When your offer clearly makes sense, conversions follow naturally.
Track what matters: Don't just chase open rates — focus on customer behavior and outcomes.
friday affirmations: feel better about your business....NOW!
01 Nov 2024
00:06:34
In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares a short, uplifting session designed to help you pause and celebrate your progress. Whether you're writing emails, building offers, or showing up for your business in small ways, this episode reminds you that growth comes from consistency, courage, and self-belief.
Episode Highlights
A five-minute affirmation practice focused on self-appreciation and celebration.
Reminders that building a business is both challenging and rewarding.
Encouragement to take pride in your consistency and progress.
Affirmations that reinforce confidence, joy, and gratitude for the work you do.
Permission to rest and recharge — because success requires sustainability.
Key Takeaways
Celebrate your effort: Every email, idea, and action is proof you're moving forward.
Joy is part of the process: Love what you're building, even on the hard days.
Take action: Learning matters, but consistent doing creates real results.
Rest is productive: Pausing to recharge fuels creativity and growth.
You're building something amazing: Confidence and pride grow from every small win.
Lead magnets aren't the only way to grow your list anymore — but if you're going to have one, it needs to work. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to create or refine your lead magnet so it attracts the right people and sets them up for success from day one. Whether you're starting from scratch or rethinking an existing freebie, this episode will help you make it simple, strategic, and effective.
Episode Highlights
Why you don't need a lead magnet — and why Liz still loves using one.
The surprising truth: your lead magnet probably isn't bad — you just need more consistency promoting it.
How to create a lead magnet that matches your vision for your ideal customer.
The "first day of class" analogy — how to pick the right starting point for your audience.
Real examples: Liz's Welcome Sequence freebie and how she designed it for her ideal users.
How to choose the right format based on your audience's lifestyle and tech comfort level.
Why a good lead magnet is short, digestible, and actually used by your subscribers.
Key Takeaways
Start with the end in mind: Your lead magnet should align with your ultimate customer vision.
Think "first day of class": What's the first step your audience needs to take to reach success with you?
Match the format to your audience: Give your people a resource they'll actually use — not just download.
Keep it simple: A strong, clear lead magnet beats a complicated one every time.
Consistency over creativity: You likely don't need a new lead magnet — you need to promote the one you have more often.
If you've been wondering how to get more people opening and clicking your emails, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares her practical, no-fluff approach to improving your email metrics without obsessing over "industry standards." From building consistency to optimizing your welcome sequence and list growth, Liz explains how to make steady progress and strengthen your relationship with subscribers.
Episode Highlights
Why comparing your metrics to others is a waste of time.
How to focus on getting just 1% better each month.
The #1 factor that impacts your open rate (hint: it's the from line).
The role of consistency in creating trust and anticipation.
How to evaluate your lead magnet and list-building strategy.
What to look for inside your welcome sequence to increase engagement.
Liz's simple math trick for predicting your average open rate.
Practical ways to boost click rates through variety, value, and links.
Ideas straight from Email Marketing Membership to inspire more clicks.
Key Takeaways
Email consistency is everything: You can't build trust if you disappear for months at a time.
Forget "good" metrics: Focus on small, steady improvement instead of arbitrary benchmarks.
Start with your welcome sequence: A strong, intentional start leads to higher open rates long-term.
Make clicking a habit: Include links, buttons, and calls to action in every email.
Scrub your list: Remove inactive subscribers to improve deliverability and engagement.
Vary your content: Change up subject lines, links, and email timing to keep readers curious.
Subject lines — the one part of your email that can make or break your open rate. In this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how to write subject lines that stand out in crowded inboxes. From real examples to simple writing tips, Liz shows you how to create subject lines that spark curiosity, feel friendly, and get readers clicking.
Episode Highlights
What makes a great subject line: short, descriptive, and written with the reader in mind.
The 7 main types of subject lines (with examples for each):
Question-based – e.g. "Can I have $9?"
Personalized – using a subscriber's name or segment tags.
Numbered or bracketed – like [EMM] or [Passholder].
Funny – inside jokes or quotes your audience will get.
Emoji-filled – eye-catching when used sparingly.
Curiosity-based – "Don't open this," "We kept our promise."
Urgent/time-based – "Are you free at 5 p.m. tonight?"
How to vary your subject lines to keep readers engaged.
Why you should write the subject line after writing your email.
How experimenting with one-word subject lines helped Liz improve her open rate.
Tools and resources to help you generate better subject lines.
Key Takeaways
Keep it short: Aim for 3–5 words that create curiosity or connection.
Mix it up: Rotate between different styles so your emails always feel fresh.
Write like a friend: Subject lines should sound natural, not corporate or SEO-heavy.
Experiment: Test new ideas like emojis, questions, or even one-word lines.
Use the tools: Try Liz's free Subject Line Generator or ChatGPT to brainstorm ideas.
revealing my bf offer + why it's so damn important to me
28 Oct 2024
00:20:29
It's finally here — Liz Wilcox, the Fresh Princess of Email Marketing, is bringing back her most popular offer: The Annual Pass. In this high-energy episode, Liz shares all the details of her 2024 Black Friday promotion, why it's so meaningful this year, and what members can expect in 2025. From community and accountability to a year's worth of email marketing support, this episode lays out exactly why this offer is a can't-miss for business owners who want to grow their email list and profits with confidence.
Episode Highlights
What the Annual Pass is — a one-year membership to Email Marketing Membership for $108.
Why the offer includes every product Liz has ever created (and everything coming in 2025).
The story behind how this offer was inspired by Costco's business model.
Why Liz refuses to raise the price — even after three years and ten launches.
A preview of what's coming for Annual Pass holders in 2025:
Live cohorts for list growth, metrics, and sales.
Guided email writing sessions.
List-building challenges every month.
A brand-new mini course on email copywriting and sales.
How accountability and community help members stay consistent and confident.
Key Takeaways
Commit for a year, get everything: Join for $108 and receive every course, template, and workshop — no upsells.
No price hikes: Liz is holding firm on the price to make email marketing accessible.
Simple is sustainable: This program is designed to make email marketing doable, not overwhelming.
Built-in accountability: The membership includes weekly guidance, tasks, and community support.
Big goals for 2025: Together, members will focus on list building, metrics, and sales mastery — one quarter at a time.
This week's Friday Affirmations are all about slowing down to recognize your growth — both in business and in life. Liz Wilcox, the Fresh Princess of Email Marketing, leads a five-minute affirmation session designed to help you release comparison, honor your effort, and celebrate how far you've already come.
Episode Highlights
A short, calming affirmation practice focused on reflection and pride.
Reminders that every step, task, and moment of effort counts.
Encouragement to celebrate progress instead of chasing perfection.
A gentle push to define success on your own terms.
Mindset support for entrepreneurs building their business brick by brick.
Key Takeaways
Progress is success: Every completed task moves you closer to your goals.
Celebrate yourself: Take time to recognize what you've already achieved.
Grace over guilt: Slow progress is still progress — give yourself space to grow.
Intentional action matters: Purposeful effort is what builds prosperity.
Your best changes daily: Meet yourself where you are and keep going.
*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales
21 Aug 2025
00:15:52
Alright, babes, today we're diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We're talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the "reply" prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever's your vibe) and let's eavesdrop on email magic going down.
Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There's even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.)
Banishing the Sales Cringe Struggling with feeling "icky" about selling or weird replying to real people? Gary's got legit advice for flipping that cringe into connection. Sales ≠ pushy; it's about empathy, curiosity, and actual problem-solving.
Action Plans & Steal-able Templates Get the inside scoop on Gary's "Needle Moving Action Plan" (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode.
Key Takeaways Sales emails don't have to be scary or cringey. The secret? Ask your people what's up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary's survey-based approach, add your own sparkle, and never stress about "what should I email this week?" again. Seriously, don't sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀
Links & Resources List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com
Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today.
Funnels might sound fancy, but you don't need one to make consistent sales with email. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three-part formula for growing your list, building connection, and selling with ease. This approach is perfect for anyone who wants to skip the complicated tech setups and focus on what really works.
Episode Highlights
Liz's simple three-step email formula that replaces traditional funnels.
Why you only need three main components: a welcome sequence, a weekly newsletter, and sales messages.
How to use a yearly calendar to plan launches and keep email marketing simple.
When you're ready to build a funnel — and why most people start too soon.
Why Liz prefers short, intentional sequences and consistent newsletters over automation-heavy funnels.
Key Takeaways
Start with the basics: Write a welcome sequence, send a weekly newsletter, and sprinkle in sales messages.
Plan your promotions: Use a visual calendar to map out when to launch or sell throughout the year.
Keep it human: Simple, authentic communication converts better than complicated funnels.
Build before you automate: Don't create a funnel until you've launched your offer at least three times.
Email is your foundation: Consistency in your inbox builds trust and drives long-term sales.
If you've ever felt overwhelmed by the term "customer journey," this episode is your breath of fresh air. Liz Wilcox — the Fresh Princess of Email Marketing — breaks it down with her signature framework, The Email Staircase. Forget confusing marketing jargon — this is a straightforward, actionable approach that helps you turn followers into friends, and friends into customers.
Episode Highlights
The three simple steps of the Email Staircase: Follower → Friend → Customer.
How to move subscribers from passive followers to active buyers.
What it means to "make a friend" in the inbox (and why it matters).
The three things to share in your emails: personality, vision, and values.
The three things to do in your newsletters: invest, relate, and stay top of mind.
Why always being "open for business" (like a 7-Eleven) keeps your email strategy strong.
How the Email Marketing Membership was built around this exact framework.
Key Takeaways
Follower → Friend → Customer: This is your entire customer journey, simplified.
Share who you are: Personality, vision, and values create connection and trust.
Invest and relate: Show subscribers you're committed and that you understand them.
Stay top of mind: Consistency keeps you visible when subscribers are ready to buy.
Keep your gas station open: Always sell something — because buyers buy on their own timeline.
Feeling like you're emailing consistently but not seeing sales? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this episode, Liz shares five proven newsletter strategies to help you sell more, connect better, and remind your audience that you're not just a content creator — you're a business with real solutions. These ideas are simple, repeatable, and designed to turn your emails into income.
Episode Highlights
The super signature: how to include offers at the bottom of every newsletter.
Why a well-timed flash sale can wake up a quiet list.
How a tripwire instantly shifts new subscribers from "freebie seekers" to paying customers.
Why sharing your goals in your newsletter builds trust and engagement.
How to write an email explaining why you help your ideal customer — and which offers best serve them.
Key Takeaways
Be repetitive on purpose: Your subscribers don't see or remember every email — keep reminding them of your offers.
Add a super signature: Include 1–3 ways readers can buy from you at the end of each newsletter.
Try a tripwire: A low-ticket offer right after sign-up builds early momentum and credibility.
Show your investment: Share your goals so subscribers know you're serious about serving them.
Lead with heart: Explain why you do what you do — it deepens trust and drives conversions.