Explore every episode of the podcast The Email Sound Booth with Liz Wilcox
| Title | Pub. Date | Duration | |
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| Episode 2: 3 Reasons You Hate Hitting Send + How to Love it Instead | 12 Sep 2024 | 00:13:47 | |
Got anxiety around sending emails to your list? It might not be your fault! (Or maybe it is??) Today I talk about the 3 big reasons email marketing feels SO HARD—and how to fix them. Quick tips, I promise. Totally doable!
Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 1: 7 Complaints about Email Marketing and Why You Should Ignore Them | 11 Sep 2024 | 00:19:10 | |
Welcome to The Email Soundbooth, friend! These common myths are slowing you down, maybe even stopping you from gettting started with email marketing—and that's costing you money! So here's why you need to ignore these excuses and dive in with effective email marketing already. Email is so powerful. It's how I support three households. So let's talk about owning your audience and the mindset shifts that are gonna help you succeed. Check out my other resources in the links below. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM You can do this! I'm rooting for ya, friend. | |||
| Episode 3: Friday Affirmations | 13 Sep 2024 | 00:05:28 | |
Hey friend, I'm kicking off a new Friday tradition today. The Friday Affirmations epsiodes will help you reset, refocus, and head into the weekend feeling good about your email marketing efforts. If you're in a place to repeat the affirmations out loud to yourself, I highly recommend it. But even if you just say it back to yourself in your mind, you'll feel more confident about hitting that send button. So hit play and let's get email marketing confident! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM I belive in you! | |||
| Episode 4: 6 Mistakes Every Email Marketer Makes in Their First Year of Email | 18 Sep 2024 | 00:14:19 | |
Hey friend! We're back again, talking today about the 6 mistakes every email marketer makes in their first year of email business. Email marketing outta be a primary business growth strategy for you, so let's dive in on those mistakes and how to fix 'em. Highlights inside this episode:
And always, I've got a bunch of resources to help you get started and keep going with email marketing. Check 'em out: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Check out Liz's Welcome Sequence Workshop here Let's do this thang together, friend! | |||
| Episode 5: 3 Easy Sales Emails to Add to Your Launch When It’s Flopping | 20 Sep 2024 | 00:10:37 | |
Hey friend! In episode five of The Email Sound Booth, I'm super excited to help you tackle those stressful launches. I know they can be a lot of hard work and sometimes things just don't go as planned. But don't worry! I'm here to share three easy sales emails you can add to your launch strategy to make sure you've done everything possible. First, send a video email to those who've clicked; give them a behind-the-scenes look to help them visualize your product. Second, try an 'if-then' survey to make a logical case for why they need your product. Finally, don't give up—send the emails you've already written and see it through to the end. I promise you'll learn something valuable whether it goes perfectly or not. Fingers crossed for your success! 00:12 The Challenge of Launches 00:36 Three Easy Sales Emails: Video Email 04:17 Three Easy Sales Emails: If-Then Survey 06:17 Three Easy Sales Emails: Stick to Your Plan Check out Liz's Email Marketing Membership here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Check out Liz's Launch Course here I believe in you, friend! | |||
| Episode 6: Friday Affirmations | 20 Sep 2024 | 00:04:59 | |
In episode 6 of the Email Sound Booth, Liz Wilcox, the fresh princess of email marketing, provides a series of affirmations designed to help listeners reset their nervous systems and affirm their hard work. Liz shares encouraging statements to boost confidence, inspire action, and foster a positive outlook on business and personal growth. The affirmations cover topics such as embracing business success, maintaining resilience, and allowing fun and resourcefulness to flow into life. This episode aims to leave listeners feeling calm, centered, and ready for future challenges. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 7: 5 Email Marketing Tips to Make the Most Out of Your Small Email List | 23 Sep 2024 | 00:15:01 | |
In episode 7 of the Email Sound Booth podcast, the 'Fresh Princess of Email Marketing' shares crucial strategies for making the most out of a small email list. This episode covers five actionable tips: avoid segmenting your list initially, maintain consistency in messaging, master the art of eliciting replies, engage directly with your audience through calls, and shift your mindset from making money to serving your subscribers. A bonus tip emphasizes the importance of continually growing your list. The host also encourages listeners to join her email marketing membership for further guidance and resources. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 8: 3 Ways to Repair a Broken Email List | 24 Sep 2024 | 00:09:08 | |
In episode 8 of the Email Soundbooth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' shares three crucial strategies to repair a broken email list. She emphasizes the importance of growing your list by attracting fresh subscribers, committing to consistent weekly emails for a year, and regularly scrubbing inactive subscribers to improve deliverability. Liz also highlights the role of automation and data analysis in maintaining a healthy email list. Tune in to learn actionable tips to rejuvenate your email marketing efforts. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 9: What You Really Need to Know About Segmenting Emails | 25 Sep 2024 | 00:08:11 | |
In episode 9 of the Email Sound Booth podcast, the host, known as the 'fresh princess of email marketing,' candidly discusses the hot topic of email segmentation. Contrary to common advice, she argues that most listeners shouldn't focus on segmentation initially. Instead, she emphasizes building foundational email marketing habits, establishing strong relationships with subscribers, and maintaining a consistent newsletter schedule. Segmentation, while beneficial for higher conversions, should come later once these basics are mastered. The episode aims to simplify the email marketing process for small businesses and solo entrepreneurs, stressing the importance of getting started and avoiding unnecessary complications. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 10: Woops! Let Me Introduce Myself! | 26 Sep 2024 | 00:21:54 | |
In this special 10th episode of The Email Sound Booth, host Liz Wilcox introduces herself to listeners, sharing her journey from growing up in Detroit to becoming a successful email marketer and podcast host. Liz talks about her background, hobbies, and favorite beverages, before diving into her transition from RV travel blogging to email marketing. She explains her reasons for starting the podcast and her ambitious goal of achieving a million-dollar membership business without ads. Liz also emphasizes her passion for helping beginners and her affordable membership model, inviting listeners to join her community. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 11: Friday Affirmations | 27 Sep 2024 | 00:05:28 | |
In this episode, Liz Wilcox guides listeners through a five-minute affirmation session designed to foster peace, pride, and self-confidence. Liz encourages listeners to repeat positive statements about leadership, service, growth, and self-worth, either aloud or in their minds. She emphasizes the importance of acknowledging and reflecting on any affirmations that resonate deeply or cause hesitation. The affirmations cover various topics, including entrepreneurship, success, problem-solving, and self-improvement. Liz concludes by wishing listeners a peaceful and confident start to their weekend. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 12: One Trick to Jumpstart Sales From (and diagnose the health of) Your Email List | 30 Sep 2024 | 00:24:57 | |
In episode 12 of the Email Sound Booth podcast, the Fresh Princess of Email Marketing Liz Wilcox shares an effective strategy to boost sales through a flash sale. Liz discusses the benefits of running a 48-hour flash sale exclusively for your email list, explaining how it serves as both a quick way to generate cash and a diagnostic tool to assess the health of your email list. She highlights the importance of making the flash sale significant, exciting, and exclusive to engage your audience. Liz also provides a real-life example of her own successful flash sale, analyzing her process and the valuable insights she gained. Whether you have a struggling email list or need a quick cash injection, this episode offers actionable advice to help you gauge and strengthen your email marketing efforts. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link | |||
| Episode 13: Email Marketing Tips for When You Have Too Much to Promote in a Small Period of Time | 01 Oct 2024 | 00:15:44 | |
In episode 13 of the Email Sound Booth podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing', discusses how to manage the challenging task of promoting multiple offers to your email list in a short period without overwhelming your subscribers. Liz shares three major strategies: using segmentation to target specific subscribers, creating an event week of deals to maintain excitement, and consolidating multiple promos into a single email. Additionally, she provides bonus tips on postponing promotions and negotiating email requirements to protect your list's integrity. If you're looking to streamline your email promotions and keep your audience engaged, this episode is packed with actionable advice. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 14: 5 Reasons to Fall in Love With Email Marketing | 02 Oct 2024 | 00:21:12 | |
In episode 14 of the Email Sound Booth podcast, host Liz Wilcox, also known as the 'Fresh Princess of Email Marketing', delivers an impassioned message about the importance of email marketing. Through tough love and personal stories, she outlines five key reasons why email marketing is indispensable: ownership of your email list, its decentralized nature, the active engagement of users, consent-based interactions, and the ability to make real connections, leading to high ROI. Liz emphasizes that email marketing is a stable and effective way to grow a business and achieve personal and professional goals. She concludes by inviting listeners to join her email marketing membership for further support. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 15: My Thoughts on Black Friday | 03 Oct 2024 | 00:11:02 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox, also known as the Fresh Princess of Email Marketing, shares her enthusiastic support for participating in Black Friday sales. Liz discusses the financial benefits she has experienced from Black Friday offers and addresses some common concerns and potential drawbacks. She emphasizes the importance of leveraging Black Friday to diagnose the health of your email list, practicing sales without fear of being sleazy, and increasing the percentage of customers on your email list. Liz also highlights the excitement and energy surrounding Black Friday, along with practical strategies and templates to make the most of your Black Friday campaign. Check the show notes for links to her Black Friday training and templates to help you get started. Check out Liz's Black Friday Training here Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 16: Friday Affirmation | 04 Oct 2024 | 00:05:41 | |
In this episode, Liz Wilcox provides a series of affirmations focused on boosting sales confidence. She encourages listeners to find peace and pride in their weekly accomplishments and suggests repeating the affirmations to overcome fears and doubts. The affirmations highlight the importance of believing in one's products, making consistent offers, and seeing selling as an act of service. Liz emphasizes the value of being confident and honest about one's offerings, as well as the importance of consistent effort and dedication to serving customers. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 17: Cold Scrubbing in 2025 | 07 Oct 2024 | 00:13:58 | |
In this episode, Liz Wilcox, the fresh princess of email marketing, discusses the importance of scrubbing your email list to remove inactive subscribers. She explains how not doing so can harm email deliverability and provides her new approach for handling cold subscribers. Liz also shares her personal experience with managing her hair and how it relates to feeling fresh for this episode. Additionally, she offers tips on exporting and deleting cold subscribers, setting up email automations, and ensuring your email campaigns reach the right audience. Tune in for practical advice and insights on maintaining a clean and engaged email list. Need help understanding the new email requirements? Sign up for this quick and thorough class by the only deliveribality pro I trust: https://members.cherylrerick.com/~access/a15c4196f/ Blog post on DKIM, SPF, and DMARC Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here | |||
| Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using | 08 Oct 2024 | 00:25:57 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox dives into one of the most challenging aspects of email marketing: list building. Liz shares her top three strategies for growing an email list—guest speaking, hosting online events, and utilizing newsletter referral programs. She also discusses the potential pitfalls of using bundles for list growth and why they may not be suitable for everyone. Listeners will learn practical tips on seamlessly integrating freebies into guest speaking opportunities, the advantages of hosting events, and how referral programs can elevate their list-building efforts. Liz provides insights based on her personal experiences and research, making this episode a valuable resource for email marketers looking to expand their audience effectively. Pat Flynn’s newsletter, Unstuck Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 19: My Best Performing Email from Sep 2024 (and why it worked) | 09 Oct 2024 | 00:11:10 | |
In this episode of the Email Sound Booth podcast, Liz Wilcox, the Fresh Princess of Email Marketing, shares her top-performing emails from September 2024. She details the structure and strategy behind these successful campaigns, including targeted emails and clever subject lines. Liz reveals her email metrics, with the standout being an email titled 'Copywriters, Let’s Go,' achieving a 73% open rate and a 15.7% click rate. Listeners will also learn about the effectiveness of segmenting email lists and why anticipation can boost engagement. The episode concludes with an invitation to join her email marketing membership for more tips and insights. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 20: One Quick Trick to Keep Your Biz Lean and Be Productive at the Same Time | 10 Oct 2024 | 00:04:28 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, shares a personal trick to help entrepreneurs stay productive without spending money impulsively on low-ticket offers. Liz advises her listeners to dedicate the amount of time equivalent to the cost of the distraction on completing tasks that will genuinely benefit their business. She highlights the importance of taking action over constant consumption and encourages listeners to unsubscribe from lists that they do not actively implement. Before wrapping up, Liz pitches her affordable email marketing membership while underscoring the importance of pitching as a business owner. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 22: Email Authentication Explained | 14 Oct 2024 | 00:17:19 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox, also known as the Fresh Princess of Email Marketing, breaks down the fundamentals of email authentication required by major providers like Google and Yahoo starting in 2024. Liz offers an easy-to-understand explanation of SPF, DKIM, and DMARC, and emphasizes the importance of these protocols in ensuring your emails are delivered to your subscribers' inboxes. Liz also recommends expert Cheryl Rarick and provides resources for both DIY and done-for-you solutions to help you become a verified email sender. Tune in to learn how to navigate these new requirements and keep your email marketing effective. Need help understanding the new email requirements? Sign up for this quick and thorough class by the only deliverability pro I trust: https://members.cherylrerick.com/~access/a15c4196f/ Blog post on DKIM, SPF, and DMARC Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 23: Adjusting Your Email Campaigns for Current Events | 15 Oct 2024 | 00:11:30 | |
In episode 23 of the Email Sound Booth Podcast, hosted by Liz Wilcox, the 'Fresh Princess of Email Marketing' tackles the sensitive topic of adjusting email marketing strategies in response to global events such as natural disasters, social injustices, wars, and elections. Liz shares real-world examples including Pete McPherson's course launch during the Ukraine invasion and Chelsea Brennan's postponed membership challenge following the George Floyd tragedy. She emphasizes the importance of mindful marketing, offering practical advice on curbing marketing activities or adjusting tones during turbulent times. Liz also introduces her pivot to daily podcasting amid current global challenges and the upcoming U.S. election season. Additionally, she invites listeners to join the Email Sound Booth Facebook group for collective insights and offers a $9/month membership for continuous support and templates for email marketing in challenging times. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 24: Who Should Not Get Your Newsletter Each Week | 16 Oct 2024 | 00:06:48 | |
In episode 24 of the Email Sound Booth podcast, dubbed the 'Fresh Princess of Email Marketing,' host Liz Wilcox provides essential advice for newcomers to email marketing. She emphasizes the importance of not sending weekly newsletters to subscribers who are still in their welcome sequence. Liz highlights the basics of email automations and newsletters, explains the rationale behind excluding new subscribers from weekly emails, and shares a simple, low-tech method to achieve this using Kit, formerly ConvertKit. Listeners are encouraged to join the Email Sound Booth Facebook group for further assistance. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 25: 4 Signs You Should Run a Black Friday Sale and 2 Signs You Should Skip | 17 Oct 2024 | 00:14:29 | |
In episode 25 of the Email Sound Booth podcast, host Liz Wilcox, the fresh princess of email marketing, offers guidance on whether to run a Black Friday sale. She outlines four signs indicating you should consider a sale: if you've never done one, if you lack customers on your email list, if you can manage it without stressing out, and if you can make at least a few sales. Liz also provides two reasons to skip the sale: if it's overly stressful or if your business is at a pivot point, requiring other priorities. Additionally, Liz promotes her Black Friday training and provides details on her upcoming Black Friday offer for 2024. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 26: Friday Affirmations | 18 Oct 2024 | 00:06:55 | |
In this episode of the email sound booth, Liz Wilcox leads a five-minute Friday affirmation session designed to instill peace and pride. Liz guides listeners through a series of positive affirmations focused on attracting the right audience, growing a business, and building confidence. She encourages repeating the affirmations out loud or in the mind, highlighting the importance of visibility and personal growth. With affirmations like 'Success is already here' and 'I am ready for growth,' the episode aims to help listeners end their week on a positive and empowering note. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 27: Winning Ecamm's Apprenticeship | 21 Oct 2024 | 00:18:32 | |
In Episode 27 of the Email Soundbooth, host Liz Wilcox proudly announces her win of Ecamm's Content Launchpad Apprenticeship. Liz shares the history behind her use of Ecamm, her struggles with older software, and the exciting future plans for the show, including transitioning to a video podcast with segments and more guest involvement. Liz envisions expanding email marketing awareness like The Breakfast Club did for hip hop, aiming to reach a larger audience and enhance community-driven email marketing. The episode is filled with passion, reflections on the journey, and ambitious goals for the future, including a stretch target of 100,000 YouTube subscribers and growing her membership. Here's Liz's affiliate link to learn more about Ecamm Live Here's the video of Liz being announced as the winner Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 28: 5 Email Newsletter Ideas to Make You Money | 22 Oct 2024 | 00:13:03 | |
In episode 28 of The Email Sound Booth, Liz Wilcox shares five effective email newsletter ideas designed to increase sales. She emphasizes the importance of regularly reminding subscribers about offers and provides practical tips such as using a 'super signature,' running flash sales, implementing a tripwire, sharing business goals, and highlighting how you help your ideal customer. Throughout the episode, Liz uses personal anecdotes and insights to illustrate these strategies, offering actionable advice for those struggling to convert their email efforts into purchases. Link to Episode 12: One Trick to Jumpstart Sales From (and diagnose the health of) Your Email List Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 29: Simple Way of Understanding Customer Journey | 23 Oct 2024 | 00:17:10 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, introduces her simple yet effective framework called the Email Staircase to explain the concept of the customer journey. Liz shares how followers can be turned into friends, and then customers, through email marketing. Key elements include welcoming new followers, sharing personality, vision, and values, and maintaining investment, relatability, and top-of-mind presence. The episode provides practical tips on crafting newsletters and emphasizes the importance of always being ready to sell to meet diverse customer needs. Liz also teases future episodes for deeper dives into email sequences and effective selling strategies. Here's the link to the blog post on the customer journey Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using Episode 28: 5 Email Newsletter Ideas to Make You Money Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 21: Friday Affirmations | 11 Oct 2024 | 00:07:46 | |
In this episode, Liz Wilcox guides listeners through a series of affirmations designed to combat the fear of annoying their email subscribers. She encourages listeners to reframe their mindset and embrace the value they bring through their emails. The affirmations focus on themes like building connections, providing necessary resources, and fostering confidence in email marketing. Liz also offers practical advice on how to internalize and reflect on each affirmation, suggesting journaling and self-reflection. This episode aims to help email marketers push past their doubts and hit send with certainty. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 30: Simple Alternative to Funnels | 24 Oct 2024 | 00:06:21 | |
In episode 30 of the Email Sound Booth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' celebrates the milestone by sharing her simple formula for email marketing. Liz outlines the importance of writing a welcome sequence, maintaining a weekly newsletter, and incorporating sales messages and occasional launches. Referencing previous episodes for more detailed guidance, she emphasizes the effectiveness of her approach, which avoids complex funnels. Liz wraps up with advice on knowing when you're ready for a funnel and highlights the resources available in her email marketing membership. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 31: Friday Affirmations | 25 Oct 2024 | 00:06:02 | |
In this episode, Liz Wilcox delivers a Friday affirmation session aimed at helping listeners find peace and pride in their weekly accomplishments. She guides the audience through a series of affirmations to boost confidence, celebrate success, and encourage introspection. Listeners are invited to repeat the affirmations either out loud or in their minds and to reflect on those that resonate deeply or cause hesitation. The affirmations cover various themes, including self-pride, goal achievement, and personal growth. Liz encourages taking time to journal or reflect further on these affirmations to foster a deeper sense of realization and motivation. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 33: Subject Line Best Practices | 29 Oct 2024 | 00:18:17 | |
In episode 33 of the Email Sound Booth Podcast, Liz Wilcox delves into the topic of email subject lines. She highlights the importance of keeping subject lines short but descriptive, making them curiosity-inducing, and varying their format. Liz categorizes subject lines into various types including questions, personalized, numbered/brackets, funny, emoji, curiosity-based, and urgent/time-based. She also shares tips on how to write effective subject lines, the benefit of experimenting with them, and why it's crucial to write the subject line after drafting the email. Additionally, Liz offers resources for further help, including her own free tools and ChatGPT. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 32: Revealing My BF Offer + Why It's So Damn Important to Me | 28 Oct 2024 | 00:20:29 | |
In episode 32 of the Email Soundbooth podcast, Liz Wilcox shares her immense excitement for the return of her exclusive Black Friday offer: the Annual Pass to her email marketing membership. Liz explains why this offer is so critical to her in 2024, breaks down the benefits of joining the membership for a year at $108, and details the extensive free products and live cohorts included. She also highlights the stability of the pricing despite industry trends and compares her model to Costco's membership approach, emphasizing her commitment to providing value without upcharging. Listeners are encouraged to join the waitlist for an additional bonus. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 36: Friday Affirmations | 01 Nov 2024 | 00:06:34 | |
In this episode, Liz Wilcox delivers a series of positive affirmations to help entrepreneurs find peace, pride, and motivation in their business endeavors. Highlighting the importance of consistency, integrity, and celebrating small wins, Liz encourages listeners to embrace their journey, recognize their achievements, and draw joy from the work they do to grow their businesses. This five-minute affirmation session aims to boost confidence and provide a sense of empowerment as listeners head into their weekend. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 35: Lead Magnets | 31 Oct 2024 | 00:11:48 | |
In this episode, Liz Wilcox dives into the process of creating or revising a lead magnet for your email list. She discusses the changing perspectives on the necessity of lead magnets, noting that many email marketers have moved away from them in favor of traditional newsletters. Liz shares her own successful lead magnet—an already written welcome sequence—and emphasizes the importance of consistency in list building over frequently creating new lead magnets. The episode provides a step-by-step guide on how to align your lead magnet with your overall vision for your customers, and how to make it easily digestible and useful. Liz concludes by reminding listeners to think about the format that works best for their audience, whether it be a Google Doc, email series, or another form. Tune in to learn actionable insights for improving your lead magnet strategy. Link to get on the annual pass waitlist Episode 33: Subject Line Best Practices Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 34: Boosting Open and Click Rates | 30 Oct 2024 | 00:26:07 | |
In episode 34 of the Email Sound Booth podcast, Liz Wilcox shares her insights on how to effectively boost email open and click rates. She emphasizes the importance of being consistent with your email schedule, examining and improving your welcome sequence, and ensuring your lead magnets attract the right audience. Liz also provides specific strategies, such as varying subject lines, A/B testing, and using engaging content in newsletters. She highlights that the goal is to improve your current metrics incrementally and to always focus on delivering valuable content to your readers. Finally, Liz reminds listeners to join her membership for additional resources and support. Link to get on the annual pass waitlist Episode 33: Subject Line Best Practices Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 38: The Power of the PS | 05 Nov 2024 | 00:14:06 | |
In this episode, Liz Wilcox discusses the effectiveness of using the PS (postscript) in marketing emails. She explains that there is no right way to use the PS but emphasizes its importance for engaging readers and highlighting key points, especially for those who skim the email content. Liz shares tips on using the PS to create urgency, introduce bonuses, and include testimonials. She also provides examples of how the PS can be used both in sales emails and regular newsletters to drive action such as clicking on links or joining waitlists. Additionally, Liz touches on the concept of a super signature and its role as an ongoing footer with multiple action points. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link | |||
| Episode 37: My Best Performing Email from Oct 2024 (and why it worked) | 04 Nov 2024 | 00:16:41 | |
In Episode 37 of the Email Soundbooth Podcast, Liz Wilcox, the 'fresh princess of email marketing,' dives into her top-performing emails from October 2024. She breaks down why certain emails excel and shares valuable tips on newsletter strategies, engaging subject lines, and effective email campaigns. Liz also touches on her Black Friday training and a successful win-back campaign for former members. Listen in for practical advice on elevating your email marketing game. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 15: My Thoughts on Black Friday Episode 27: Winning Ecamm’s Apprenticeship
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| Episode 40: Should I Send Emails Out at the Same Time? | 07 Nov 2024 | 00:07:47 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox addresses a common question from her Facebook group about whether to send weekly newsletters at the same time each week. Liz shares her thoughts on the importance of timing, emphasizing that while consistency can help both the sender and the audience, it is not crucial enough to overthink it. She provides personal anecdotes from her RV travel blog days and explains how varying email times occasionally can prevent predictability. Liz also highlights the importance of simply hitting send and maintaining consistency as a habit. Additionally, she announces the opening of her annual pass membership and invites listeners to join the waitlist. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 39: Ouch! Getting over Unsubscribes | 06 Nov 2024 | 00:13:16 | |
In episode 39 of the Email Sound Booth podcast, Liz Wilcox tackles the sensitive topic of email unsubscribes. Liz emphasizes that unsubscribes are a normal part of email marketing and offers logical and emotional strategies to cope with them. She explains that most unsubscribes are not personal, are financially beneficial, and improve email deliverability. Liz provides practical advice such as not looking at who unsubscribed, ensuring each email represents you well before sending, and consistently growing your email list to mitigate the emotional impact. She concludes with a personal story to highlight that unsubscribes happen regardless of email content and encourages listeners to keep pushing forward. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using
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| Episode 41: Friday Affirmations | 08 Nov 2024 | 00:06:31 | |
In this episode, Liz Wilcox leads a five-minute affirmation session focused on overcoming the nerves associated with selling. She provides a series of positive statements aimed at boosting confidence and motivation for sellers. Liz encourages listeners to repeat the affirmations either out loud or in their heads and suggests journaling about any negative feelings that arise. The affirmations encompass trust in finding customers, a positive outlook on selling, and fostering a mindset of abundance and success. Liz concludes by wishing her audience peace and confidence for the weekend. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 43: Make Email Templates Sound Like You! | 12 Nov 2024 | 00:06:27 | |
In Episode 43 of the Email Sound Booth, Liz Wilcox, the fresh princess of email marketing, discusses how to personalize email templates to better reflect your unique voice. Liz offers practical tips such as reading your email out loud, adding soft pitches, and utilizing AI tools like ChatGPT to adapt templates. She emphasizes being true to your brand and not hesitating to add or subtract content to make the email authentic. In the end, Liz promotes her email marketing membership's annual pass, which includes a year's worth of newsletter templates and other products. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 42: 3 Times My Email List Saved Me | 11 Nov 2024 | 00:17:38 | |
In this episode of the Email Sound Booth podcast, host Liz Wilcox shares three pivotal moments when her email list saved her financially. She recounts a story from 2019 when her list helped her make money through an affiliate marketing bundle, another in 2022 when a flash sale generated enough to cover major vehicle repairs, and a third instance in 2021 where she leveraged her list to boost revenue through service offerings. Liz emphasizes the importance of consistently engaging with your email list and offers a motivational push for those struggling with their email marketing efforts. She also promotes her upcoming Black Friday annual pass, which provides members with extensive email marketing resources. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 44: Letting New Leads Know About a Time Sensitive Offer | 13 Nov 2024 | 00:07:06 | |
In episode 44, Liz Wilcox, the fresh princess of email marketing, shares a 'stupid simple' method to integrate time-sensitive offers into your email sequences for new leads. Inspired by a question from Lisa in the Email Sound Booth Facebook group, Liz provides two main strategies: sending a time-sensitive broadcast or adding the offer to the welcome sequence. She emphasizes the importance of video for trust-building and the necessity of reverting sequence changes post-offer. Liz also plugs her annual pass sale, highlighting the value and urging viewers to join the waitlist. Tune in for straightforward, actionable email marketing advice. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 46: Friday Affirmations | 15 Nov 2024 | 00:04:42 | |
In this episode, Liz Wilcox delivers a series of empowering affirmations designed to inspire business owners and entrepreneurs. She encourages listeners to repeat the affirmations aloud or in their heads, and to reflect on any that resonate deeply. Liz emphasizes trust in the timing of business success, the importance of persistence, and the power of positive thinking. She also underscores the value of communication, the ease of email marketing, and the joy in sharing with one's audience. Listeners are reminded to breathe, stay calm, attract success, and handle obstacles with confidence and resourcefulness. Liz ends the episode with a message of peace and support for everyone's unique journey toward success. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 45: 2 Questions to Ask Yourself Next Time You’re Struggling to Write Your Newsletter | 14 Nov 2024 | 00:05:03 | |
In this short episode of the Email Sound Booth Podcast, Liz Wilcox provides two essential questions to ask yourself for easier newsletter writing: 'What would this look like if it was easy?' and 'What would this look like if it was fun?' Liz shares practical examples and tips to make newsletter writing less daunting, including incorporating links, brief updates, and fun elements like GIFs or images. Additionally, she pitches her email marketing membership and a special Black Friday offer. Join her waitlist for more exclusive benefits. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 47: Last Minute Black Friday Ideas | 18 Nov 2024 | 00:08:59 | |
In episode 47 of the Email Soundbooth Podcast, Liz Wilcox shares last-minute Black Friday ideas for business owners who are looking to boost their year-end sales. Liz emphasizes the importance of not just offering discounts but also explaining why the deal is valuable. She suggests several strategies including discounting products, offering service vouchers or credits, launching new products at beta prices, providing exclusive Black Friday bonuses, bundling products, and leveraging affiliate marketing. Liz wraps up by inviting listeners to join the waitlist for her own Black Friday sale. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 50: 3 Emails to Maximize Your Black Friday Campaign | 21 Nov 2024 | 00:12:25 | |
In this milestone 50th episode of the Email Sound Booth podcast, the host celebrates reaching 50 episodes and shares crucial strategies for an effective Black Friday email campaign. The episode focuses on three must-send emails: a video walkthrough email to engage and inform customers using visual content, a pattern interrupt email to grab attention with a unique and unexpected approach, and a clicked-but-didn't-buy downsell email to maximize sales by offering a secondary, lower-cost product to those who showed interest but didn't purchase. The host emphasizes the importance of providing solutions rather than just sales pitches and encourages listeners to implement these tactics in their own campaigns. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 49: The Only Email Metric I Care About | 20 Nov 2024 | 00:08:56 | |
In this episode, Liz Wilcox, the Fresh Princess of Email Marketing, dives deep into the most crucial email marketing metric she focuses on: the number of customers. Liz explains the significance of tracking customer numbers over other metrics like open rates, click rates, and unsubscribe rates. She emphasizes that a customer is defined by monetary investment, and outlines how customers drive community, engagement, and business growth. Liz shares personal statistics from her email list and sets goals for improvement. She also teases upcoming list-building events for 2025 available to her email marketing membership pass holders. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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| Episode 48: 3 Times I Messed Up My Email Marketing | 19 Nov 2024 | 00:10:03 | |
In this episode of the Email Sound Booth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' candidly shares her top three email marketing mistakes to reassure listeners that everyone errs, even professionals. Liz recounts instances of putting internal notes in preview texts, forgetting subject lines, and mishandling her email sequences. She highlights the important lessons learned from these blunders and encourages embracing and learning from mistakes. Throughout the episode, she emphasizes the importance of resilience in email marketing and offers listeners an opportunity to join her membership for further insights and support. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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