Explore every episode of the podcast The Elite Coaching Blueprint Podcast // with Jack Symons

You're posting every day. You're giving value. You're doing everything the content gurus told you to do. So why aren't the clients coming?https://www.instagram.com/jacksymonsofficial/ In this conversation, Jack sits down with fitness videographer Steven Taylor - who's worked with Gymshark, Lululemon, and Giants Live - to break down the real reason coach content fails to convert.It's not your camera, your editing, or your posting frequency...It's that most coaches have no idea what their content is actually for.

• ✅ You'll discover why "give value" is the most misunderstood phrase in online fitness coaching
• ✅ You'll learn how to use the THREADS framework to build a content personality that attracts your ideal client
• ✅ You'll learn the three layers of the content funnel and why ignoring any one of them is costing you sales
• ✅ You'll discover why diluting your message to please everyone is the fastest way to attract nobody
• ✅ You'll learn what to invest in first if you want to improve your content quality on a budget

You went into fitness coaching to change lives - so why does trying to sign clients make you feel dirty and like you need a shower afterwards?

Emily Ratcliffe, sales strategist and $8.5M closer, joins Jack to dismantle the sleazy sales myth and replace it with a framework that actually fits who you are as a coach. From the UK vs US buying psychology to the growing trust recession hitting online coaching in 2026 - this episode covers the full picture.

You'll discover:

• How to reframe every sales call as a qualifying interview
• Why 86% of your leads have already Googled you before they book
• The "non-negotiables list" that filters nightmare clients before they sign
• How to handle past bad experiences without losing the sale
• The AI trap that's quietly destroying close rates across the industry

Subscribe and share with another coach in your network

Follow @jacksymonsofficial on Instagram

On today’s episode of Elite Coaching Blueprint, Jack Symons breaks down the Daily Marketing Block - a simple daily framework to generate leads, warm conversations, and coaching clients without cold DMs.

You’ll learn:

• How to turn one idea into a podcast/YouTube, emails, and short-form content

• The buying timeline (and why most content takes months to convert)

• A daily lead-gen approach that gets people to raise their hand and message you

Want the Daily Marketing Block breakdown? DM “DMB” to @JackSymonsOfficial.

🛑 STOP MICROWAVING YOUR LEADS.

If you are an online fitness coach thinking, "I just need more leads", you are solving the wrong problem.

You don't have a leads problem - you have a conversion problem.

In this video, I break down why 60% of your audience is ignoring you, and how to stop "microwaving" your followers with endless content and finally move them into the Buy Zone..🚀

READY TO FIX YOUR CONVERSION BOTTLENECK?

If you want to install the "Rubix Cube Offer" system and start converting the leads you already have:

⬇️ CLICK HERE TO FILL OUT THE ENQUIRY FORM

Fill this out so we can see where your current bottleneck is. If we're a good fit, we'll talk about working together. If not, I'll point you in the right direction with some free advice so you aren't stuck.

December doesn’t have to mean pauses, cancellations and lost momentum. In this episode, Jack shares a practical game plan to keep your online coaching clients engaged over Christmas and start January with strong numbers instead of a rebuild. 

You’ll discover:

• The real reason clients “take a break” in December and how to prevent it

• How to structure a pre-Christmas sprint that buffers Xmas weight gain

• What to tell clients about Xmas Eve–Boxing Day so they can enjoy it without self-sabotage

• Why community events and socials are non-negotiable going into 2026

• How to future pace clients so they see you in their long-term plans

Press play and upgrade how you handle Christmas, New Year and client retention in your coaching business.

🔗 Access the LAUNCH System Now ✅

Want a Black Friday launch that actually converts for online fitness coaches?

In this episode, we walk through the exact three-phase system(Hype → Sell → Compound) to add 8-12 new clients without slashing prices.

You’ll learn:

- The biggest Black Friday mistakes (and how to avoid them)

- How to pre-sell, build a priority list, and sell across channels

- No-discount offers: price hikes, value stacks, and Rubix Cube offers

On today’s episode of Elite Coaching Blueprint Podcast, we show coaches how to 5x marketing output with AI—specifically turning one podcast into high-converting emails. You’ll see how this fits into the Daily Marketing Block (our morning routine where you handle client check-ins first, then create and publish your core marketing before lunch).

You’ll learn:

• The podcast→email system that scales output without sounding generic

• How long-form builds “know-like-trust” 3–7x faster than short-form alone

• The ECB rules for authentic AI: repurpose your words, not robot copy

  
  

Want me to do a full webinar walking youn through how to use AI in your business?

DM “AI Webinar” to @jacksimonsofficial on Instagram if you want me to run a live workshop on using AI to multiply your marketing content without losing quality or drowing in extra work hours!

On today’s episode, I show online fitness coaches how to use AI without replacing yourself or wrecking the human quality of your service.

We get practical: where AI speeds you up, where it makes you lazy, and how to keep results and retention front and centre.

You’ll learn:

• When to use AI to speed workflows, not run the show

• Why “value ≠ information” and how to keep your voice in content

• The hard line: don’t use AI to do your core coaching for you

• Client-experience wins (voice-note check-ins → clean summaries, simple meal-planning helpers)

• How to bake AI into repeatable systems, not gimmicks
  

Got questions or want the resources I mentioned? DM @jacksymonsofficial with “AI episode”.

On today’s episode we sit down with Dudley Dixon, creator of The Identity Method, to talk about how coaches can stand out online by building a powerful personal brand. If you’ve been stuck posting the same content without growth, this episode shows you how to make people buy into you – not just your coaching.

✅ How to turn your life into engaging storylines that attract clients

✅ Why copying big coaches doesn’t work – and what to do instead

✅ How to build authority without relying only on “value posts”

✅ Using collaborations and “hero events” to grow your reach

✅ The simple mindset shift to enjoy creating content again

…and much more.

Hit play now – and don’t forget to follow the podcast and rate us 5 stars so more coaches can find it.

On today’s episode of The Elite Coaching Blueprint Podcast, I’m joined by Lewis Potts - creator of the Adherence Amplifier - to unpack one of the biggest challenges in online coaching: getting your clients to actually follow the plan.

We break down:

• Why most “coaches” aren’t actually coaching

• The real reason your clients struggle with adherence

• How ownership, autonomy, and coaching psychology drive results

• Where AI is exposing average coaches – and how to future-proof your business

• And yes… my secret beetroot pizza recipe makes a guest appearance

✅ Why check-ins, macros, and plans aren’t enough

✅ How to coach the person not the plan

✅ Practical frameworks to boost adherence today

✅ The retention mistake that’s quietly killing your growth

✅ And much more…

🔗 Want better client results and a business that actually scales?

Follow me on Instagram for daily strategy breakdowns → @JackSymonsOfficial

🎙 On today’s episode, we’re joined by sport and exercise psychologist Ella Whitcomb-Khan to tackle one of the biggest mistakes fitness coaches, personal trainers, and online coaches make - neglecting their client community.

❌ You don’t just have a lead generation problem - you have a retention problem.

✅ The truth? Clients buy for the result, but they stay for the community - and that’s where your real money is made.

Inside this episode, we break down exactly how to fix it and build a community that:

✅ Increases client retention and lifetime value

✅ Drives referrals and word-of-mouth growth

✅ Gets clients better results through connection and accountability

✅ Boosts your revenue without constantly chasing new leads

✅ Creates a culture that practically runs itself over time

🎯 We also dive into:

• The psychology behind why clients leave - and what keeps them hooked long-term

• Why most online fitness coaches kill their community vibe without realising it

• How to engineer culture, behaviour, and connection (without it feeling forced)

• Simple tweaks that turn your community into the most powerful growth asset in your coaching business

Whether you coach fat loss, work with busy professionals, or niche down into groups like salespeople or shift workers - this episode is your playbook for building a thriving community that keeps clients paying, engaged, and referring.

On today’s episode, we dive deep into the world of menopause coaching with Adele Johnston, better known as “The Menopause Coach.” With years of experience in women’s health and her own journey through early menopause, Adele shares transformative insights for coaches working with clients navigating pre-menopause, perimenopause, and menopause itself.

Key Takeaways:

• Understanding the stages of menopause and how they affect nutrition, training, and client goals.

• Adapting coaching strategies to address unique challenges, like joint pain, hormonal changes, and fatigue.

• Insights into GLP1 medications (e.g., Ozempic) and their role in menopause-related weight management.

• The psychology of coaching menopausal clients and creating a safe, empathetic coaching environment.

• Practical advice for male and female coaches to build their knowledge and support menopausal clients effectively - and much more!

This episode is a must-listen for fitness coaches who want to deepen their understanding of menopause and become better equipped to serve their clients. Whether you’re a seasoned trainer or just starting out, Adele’s expertise will help you approach this complex topic with confidence.

On today’s episode, we uncover the path to financial freedom for online fitness coaches with wealth advisor Ryan Moore.

Ryan shares actionable insights on how to build wealth, manage finances, and set up a retirement plan that could help you reach millionaire status. From clearing debts to harnessing the power of compound interest, this episode is packed with practical steps tailored to the unique challenges and opportunities that online coaches face.

Key Takeaways:

• How to set and reach your “financial freedom number” for a stress-free future

• The importance of investing in ISAs, pensions, and low-cost index funds to grow wealth

• Proven budgeting strategies and financial habits to live below your means

• Steps to automate investments and secure consistent growth over time

• Why starting early makes a difference, even with small amounts—and much more!

Whether you’re just starting or scaling your coaching business, this episode gives you the roadmap to retire with financial peace of mind.

The Dream 100 is a technique I first heard about from Russell Brunson, but to be honest, I don't know its origins. Maybe Russell Pioneered it, maybe it was someone else...

Regardless, this is a technique which is incredible to grow and scale your business in any area you dream of!

In todays episode I want to break down the exact actions that you can take to get some new clients in your business. In fact, these are some of the exact strategies our 1-1 premium Coaching clients will get access to also.

I know what its like to go through a rough patch of July and August, as not too many years ago I was also seeing the pinch of this time of year, but luckily September onwards is some of the best selling opportunities in the year. So I wanted to give you an exact strategy to action.

If you have any Questions on todays episode, feel free to ask me on instagram @JackSymonsOfficial

and if you have enjoyed todays episode or found it helpful at all, make sure to share it with another coach! - This podcast primarily grows through word of mouth so it means the world if you are able to share it as it means that we are 1 step closer to the dream of providing an entirely free source of growing and scaling your fitness coaching business.

This episode of The Journey is very off the cuff and sharing something that I genuinely feel has lead to some of my best months ever!

Todays episode might be a bit of a harsh wake up call for many, but equally its the sort of thing you can actively improve upon straight after listening.

So in todays episode... lets look at why you aren't making what you want to make... and what we can do to fix it

The 4 Definite's is my fool proof approach to end every sales call without ever losing it to a unsure, iffy kind of reason of a lead kicking 'taking action' down the road

"jUsT pOsT mOrE vAlUe" ... we've all heard it a thousand times over... but when you do follow the advice... you don't get more clients, and you don't see any better engagement? - Why?

Well its cause its shitty advice, given in a very poor way. Here's what "Giving Value" ACTUALLY means, and how you can use your content to get more clients

In todays episode of the journey, I talk through one of the golden rules for improving and updating your business so it is consistently the best that is capable of being

On today’s episode, Shannon, an expert in lead generation, joins us to dive into what’s working, what isn’t, and what’s changed in getting more leads and clients for your fitness business.

Struggling to bring in new clients despite your best efforts? Feeling overwhelmed by outdated strategies that no longer work? You’re not alone. The landscape of coaching and marketing has evolved dramatically, and it’s crucial to stay on top of these changes to consistently grow your business.

Expect to learn: ✅ The most effective lead generation tactics you can implement today
✅ How to adapt your approach to stay relevant in a changing market
✅ Proven strategies for warming up leads and building trust
✅ And much more…

By the end of this episode, you'll have a clear understanding of how to refine your lead generation process, connect more authentically with potential clients, and ensure your business continues to thrive in the ever-evolving fitness industry. Don’t miss out on these valuable insights to transform your client acquisition approach.

Todays episode is a Banger! We sit down with Ella to talk about how we can use Client Psychology to

1) Increase client retention and lifetime value

2) Create a better client experience

3) Get better client results

and much more!

This is NOT one to miss!

Do you have a bunch of problems in your business? Feels like theres a WHIRLWIND of issues you can't solve. Here's how I tackle this!

In todays episode we sit down with Lou Kelly (@TheExerciseengingeer) to talk about how she has managed to grow her instagram following by 20,000 followers!

We're not looking for wishy washy nonsense advice today, we want practical things you can do TODAY

In todays epsiode I talk about the HUGE mistake so many PTs and coaches make when building their online programmes... and thats Websites

Today I'm going to give you everything you need to navigate this and create a world class service!

In todays Episode I'm going to give you one of the single most simple things that you can do TODAY to help you convert more sales calls forever onwards.

It's my Secret Rule of 4

Ever wondered how the pros scale their online coaching businesses or snag clients like it's nothing? Dive into today's episode where Jack Symons pulls back the curtain on his own growth journey and spills the beans on making your coaching biz boom.

This isn’t just another chat; it’s a goldmine of strategies, personal reflections, and smart hacks, all rolled into one.

Here's a sneak peek of what you'll discover:

• Why isn't your current strategy landing you more clients?
• The magic of paid ads and lead magnets explained.
• The "millionaire test" – are you thinking big enough?
• How documenting your journey can be your secret weapon.
• Simple tweaks to your approach that could make all the difference.

Tune in for real talk, real advice, and real strategies that could just be the game-changer your coaching business needs. Ready to scale up and stand out? Let’s get started.

Today we dive into the art of crafting compelling testimonials that truly showcase the value of your program.

Discover simple yet effective changes to enhance your current testimonials and learn a structured approach to extracting powerful, engaging stories from your clients, ensuring your testimonials not only stand out but also drive potential clients to your door.

Testimonial Questions

1. Outcomes of the Program

   • Can you briefly mention the three to five key outcomes you achieved from the program? (Keep it brief and to the point.)

   
   

2. State Before the Program

   • Where were you before starting the program?
   • What was life like?
   • How did you feel?
   • How did this negatively impact you and others around you?

   
   

   Try to be vulnerable here its far more likely to help others who are like you to see the same for themselbes

   
   

3. Key Aspects That Changed

   • What were the key changes or introductions in the coaching that helped you achieve your results?
   • (Let the client share what they found most valuable.)

   
   

4. Life After the Program

   • How has your life changed after completing the program?
   • How do you feel now compared to before?
   • How has this positively impacted those around you?

5. Closing Statements and Summary

   • Can you summarise your coaching journey and what it was like working with [your name]?
   • (Leave this open for personal interpretation to capture unique insights.)

   
   

6. Hero Statement

   • Can you provide a one-liner that summarises your experience working with [your name]?
   • (Explain what a hero statement is and give examples to guide them.)

Today I whipped out the microphone to talk very quickly about the importance of working on your business, and finding balance with your personal life and other commitments.

I cover how long you should be putting into your business, how to find balance, and more importantly how do you give more to your business in seasons of growth without upsetting those around you.

You've probably heard "post more content", "post more value" when it comes to your socials from mentors in the business space... So you go and do it... and nothing? No more sign ups, not better engagement...

So whats going wrong here? In todays Podcast we cover EXACTLY whats going wrong and how you can fix it with ease

Today I launch a mini-series within the podcast which is documenting my own journey and steps to growing and scaling the business, and hopefully imparting some thoughts or words of wisdom you can take and plug into your own business.

Follow along with the journey

1. Who Do you Want to Work with in a Dream World?

• Do you ACTUALLY have access to this person?
• Have you done the job yourself?
• Have you helped more than 5 of these people achieve a GOOD quality result before?

2. What is Your Own Experience?

• Your Own Story or SPECIFIC Struggles? (What did you overcome?)
• This MUST be more than "I lost weight" (Go Deeper)
• Past Job Role?

3. What Problems Can You Solve? (Who Do These Problems Apply To?

• Pairs with point Numbr 2

4. Who Do You Get Excited About Coaching?

• Passions
• Genuine Interests

5. What Do These People Identify As?

• If you shouted this word out in a room. Would the people who it applies to turn around?

6. What is UNIQUE About You? (This can be used to build a programme, or strengthen an already good niche)

• Are you an Avid Gamer, or a Mega Super Hero Fan?
• Creates Likeability

Are you Working with the wrong niche? Some of the signs:

- Struggling to make content

- You're not booking calls

- Your programme is based upon "Tailored Training, Tailored Nutrition, WhatsApp Support, an App"

- Speaking to your audience about things that YOU are interested in. Sandra who's 45 doesn't give a shit about Moment arms or

- Combining 2 Contrasting things (Most of the time)

In today's episode we sit down with James Gibson from FitPro Financial to talk about How to Develop an Exit Strategy from Coaching, What should you be doing when it comes to investing, and what should you be doing when it comes to taxes, and pensions etc...

Expect to Learn:

• What you CAN & CAN'T expense in your taxes (and the mistakes many people make)
• How to Develop a Killer Exit Strategy to Retire wealthy
• What you Should and Shouldn't be thinking about when it comes to your future
• Should you be Sole Trader or Limited Company and the Pros and Cons of both
• And MUCH MUCH More

This honestly was one of the best Episodes we've done, and I think there is a tonne of Value in there for everyone!

Today we sit down with Callum Walker and discuss Nutrition for Coaches & their Clients... In today's episode you will learn: How to use your least favourite diets to your advantage How to get results from a client quicker The BIG MISTAKE 95% of coaches make when it comes to nutrition that they're not even aware of Why your own dieting experience is hindering your clients fat loss Why some Clients just dont seem to lose fat... And much much more! Fantastic episode today and I'm thrilled to have sat down with Callum for a really enjoyable conversation!

In todays episode we sit down with Ali Fraser to talk about how you can help your clients Maximise their Muscle Growth.

Being able to read where your clients are at and break down what is the best approach for each of them is KEY to getting the best results out of them

In todays episode we get a masterclass from Ali to help you crush client programming, and get the most out of them

Steal our Traffic Light System Template

>> Click Here <<

Or DM me "TRAFFIC LIGHT" on Instagram

In this episode we sat down with Louis Joe Calvert, a mens health and peak performance coach, helping men find their passion and purpose in life, and live in a more meaningful way.

I MASSIVELY enjoyed this episode of the podcast.

Expect to learn:

• How to find your purpose
• How to be more productive
• How to properly use your brain chemicals for the best
• How to find YOUR peak performance
• and much more

In todays episode we talk to Andrew Harding about Programming specifically for cyclists

In todays episode of the podcast we sit down with Liam O'Neill @VideosForCoaches and discuss everything content! - From Stepping infront of the camera for the first time and being more confident, to creating more engaging videos, and being consistent with it.

This episode is full of a great mix of ideas around the subject as well as practical takeaways you can put into action straight away!

Expect to learn

• What the quickest way to increase your confidence in front of the camera is
• How to batch create up to 60 pieces of content in 1 go
• How to hook audiences into your videos for longer
• How to know what is working and what is not when it comes to the algorithm
• Should you be posting on other platforms?
• And much more!

In this episode of the podcast we talk through how to tackle "Check-In Overwhelm", stress, or even just that they take too long

We delve into why exactly your Check-ins can feel this way, and what you can do to fix it specifically. Lots of coaches feel these feelings and in turn that creates guilt in your mind as if you are the problem! This is not the case, and there are some easy fixes for it!

So hop into this episode & learn exactly how you can make sure your Check-Ins are killer every-single-time!

Todays episode we talk through why your clients can get bored of coaching and how you can stop that so that they don't leave, and you get better results, and more engaged clients

Were also going to talk through how you can run challenges as a good way to combat this, as well as a freebie you can download to put this into action

In today's episode we speak with Steve Hall from Revive Stronger. We discuss: 

• The best way to programme for clients at all levels, and what changes you might need to make based off of a clients experience and training age
• What common mistakes to avoid in client programming (easily 90% of coaches make these)
• Will AI take over online coaching?
• How to work with clients who just won't do the work
• How much volume do you REALLY need?
• How to get more stimulus out of your sessions and clients
• And much more

I really enjoyed sitting down with Steve today, and I hope you learn something from it too!

In today's episode we sit down with Mofo 💪🏽🛠 (Aaron Caseley) to talk about the current state of fitness coaching and have some very easy mistakes within training, programming, & nutrition, can lead to sub-optimal results, injuries, & pain for clients, and could even cut their training longevity short.

In today's episode expect to learn

• How to programme more effectively and not burn clients out
• Why progressive Overload isn't Always the best answer (I know... you'll have to listen)
• Why you need to implement Recovery programmes into your clients training
• How Utilising the Sympathetic & Para-sympathetic nervous systems can help you recover more effectively
• Why Hyrox & Turf games might burn you out
• And much more!

This was a really interesting podcast to do, and listening back I really enjoyed it too!

So without further adieu, give it a listen

In this episode of Elite Coaching Blueprint podcast, Kyran from Total Mental Performance (TMP) talks about how coaches can improve their performance and reduce stress, through understanding yourself and your own values.

• Kyran discusses his own Journey from Olympic Boxing to the pursuit of TMP
• What TMP means to him and how others can achieve it
• How you as a coach an understand your own values and beliefs to achieve better performance and happiness
• Why hustle culture makes you unhappy and having time off isn't a negative

I hope you enjoy the listen!

Today we sat down with Ben Mark, a successful photographer & entrepreneur to discuss how to achieve success and happiness in life through finding your why Expect to learn

1. The importance of capturing people's character and personality in your journey

2. The role of mindset and positive thinking, and finding your purpose in achieving success

3. The value of hard work and perseverance in achieving goals

4. The importance of seeking support and guidance from others, such as mentors or coaches

5. The importance of preparation and planning for a successful photoshoot.

and the main highlight to take away from the podcast in showing where you F'ed up and how you fixed it. Document the journey, and learn along the way!

Today, we are joined by Sophie May, who is a women's health coach. Sophie specialises in hormones, blood work, and the menstrual cycle and how these factors can impact a woman's ability to lose fat, build muscle, and achieve the best health and wellbeing possible. 

In this episode, we will cover:

• The importance of addressing health in addition to fitness
• The link between stress, menstrual health, and body composition
• What you can look out for as a coach and how to address different
  issues correctly
• The role of hormones and blood work in women's health
• Strategies for addressing issues like PCOS and gut health

Tune in to learn how to take a holistic approach to women's health and fitness.

Today we sit down with Rhys Evans: NHS Coach and talk through the realities of coaching Shift Workers in High Stress environments.

• What big problems do they face?
• What should we as coaches be aware of?
• How can we best navigate their training, nutrition, and mindset to support them
  and equally, get better results?

All that and more!

Remember, if you know a coach who coaches people who work nights, shifts and strange patterns, share this podcast with them
it might help a lot!