Explore every episode of the podcast The Electrical Company Marketing Podcast

The best electrical contractors don't just generate more leads—they build better businesses. In this episode, Matt Law explores the seven habits shared by successful electrical company owners who continue to grow year after year. Discover practical lessons on leadership, hiring, systems, marketing, and creating a business that gives you freedom instead of burnout.

Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workload. If you want a clear marketing roadmap for electrical services in 2026, this episode breaks it down.

Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a electrical business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every electrical company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a electrical business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most electrical businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the electrical space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Electrical Company Marketing Podcast, we outline the traits of electrical companies that consistently grow. Discover why trust, clear goals, capital, and accountability are the foundation of a scalable business. If you’re wondering why some companies break through and others stall, this episode answers that question.

Join us in The Electrical Company Marketing Podcast as we dive into how electrical contractors can use appointment automation to book more jobs with less effort. Learn how to offer online scheduling, send booking links via text, and sync everything with your calendar and CRM. If you want to make it easier for customers to say yes, this episode is a must-listen.

Join us in The Electrical Company Marketing Podcast as we reveal how electrical contractors can leverage video ads to drive more calls and visibility. We’ll cover how to structure winning videos, where to run them, and how to make sure they generate leads—not just likes. Video marketing isn’t optional anymore—this is your blueprint.

In this bonus episode of The Electrical Company Marketing Podcast, we share what successful electrical businesses do to thrive during a downturn. Learn how to adapt your marketing, target essential services, and stay visible when competitors go quiet. If you’re serious about growth regardless of the economy, this episode will show you how to stay strong and recession-ready.

Join us in The Electrical Company Marketing Podcast as we discuss the secrets to ranking in Google’s Local 3-Pack for electrical businesses. Learn how to generate and manage reviews, build consistent citations, and optimize your Google Business Profile. We’ll also explore how backlinks and structured data can enhance your local SEO efforts. Tune in for practical strategies to increase your visibility and drive more leads.

Join us in The Electrical Company Marketing Podcast as we explore Google’s Local Service Ads and how they can help you generate more calls and leads for your electrical business. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll also cover budgeting strategies, the importance of reviews, and tips for maintaining a high response rate. Don’t miss this guide to maximizing LSAs for your electrical company.

Join us in The Electrical Company Marketing Podcast as we discuss how email marketing can transform your business by re-engaging past customers, converting prospects, and delighting new clients. Learn how to leverage CRMs, create automated email sequences, and implement powerful campaigns that highlight your unique selling points (USPs). We’ll also explore how email marketing fits into the A-Z buying spectrum to keep customers loyal. Tune in for actionable tips to make email marketing a key driver of success for your electrical company.

Join us in this bonus episode of The Electrical Company Marketing Podcast as we highlight the key marketing takeaways from 2024 and discuss strategies to stay ahead in 2025. From navigating local search competition and rising ad costs to leveraging referrals and measurable marketing tactics, we provide actionable insights for electrical companies. Learn how to optimize your Google Ads and Local Service Ads accounts, embrace social media targeting, and enhance your marketing strategies to drive growth in the coming year.

Join us in this bonus episode of "The Electrical Company Marketing Podcast" as we delve into the full spectrum of marketing services that can lead to 300% growth in your electrical business. We'll discuss planning, unique selling points, AI chatbot training, and comprehensive website development. Learn about integrating measurable marketing techniques, optimizing SEO, and setting up effective ad campaigns. With insights on creating a powerful print marketing package and leveraging a custom CRM, this episode equips you with the tools to achieve substantial growth and market dominance.

Join us in "The Electrical Company Marketing Podcast" as we explore the magic of AI in electrical business marketing. We'll break down AI and machine learning, highlighting how these technologies can streamline operations and cut costs. From chatbots enhancing customer service to AI-driven content creation tools, this episode covers it all. Learn to optimize your SEO and social media campaigns with AI and get insights on implementing these technologies quickly. Tune in for expert advice on AI, practical learning tips, and answers to your most pressing questions. Elevate your marketing strategy with AI today!

In Episode 12 of "The Electrical Company Marketing Podcast," join Matt Law as he guides electrical business owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects.

Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools to connect your CRM with other platforms seamlessly.

This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your electrical services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Electrical Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for electrical companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations.

Matt Law highlights the key elements of custom CRMs. Discover platforms that empower electrical business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for electrical companies. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Electrical Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your electrical company. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates.

Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to prospects via email or social media, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts.

This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster customer relationships that drive long-term business growth.

In Episode 9 of "The Electrical Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your electrical company. Join Matt as he reveals the power of yard signs, referral programs, and effective customer appreciation methods.

Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful yard signs that grab attention and generate leads. Explore the use of referral programs and rewards to motivate your customers to refer your electrical services to their network. Additionally, learn effective techniques to encourage customers to leave positive reviews, building a strong online reputation.

This episode also addresses the importance of reputation management, providing insights on how to handle negative reviews and effectively respond to customer feedback. Matt Law discusses the benefits of showing appreciation to customers who refer your business, fostering loyalty and encouraging them to become brand advocates.

"The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster customer loyalty, track referrals effectively, and showcase your positive reputation.

In Episode 8 of "The Electrical Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your electrical company. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending.

Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling ad copy and landing pages that align with Google's preferences, boosting your quality scores and click-through rates. Understand what Google loves and how to make your ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your ad campaigns, uncovering how to track and optimize your conversion rates to ensure a high return on investment.

Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential customers. "The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your business.

In Episode 7 of "The Electrical Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your electrical company. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals.

Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share their positive experiences and recommendations on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral programs and rewards, providing valuable insights on how to implement effective referral systems that motivate your customers to refer your electrical services to others.

Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Electrical Company Marketing Podcast" equips electrical business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your business.

Join Matt Law in Episode 6 of "The Electrical Company Marketing Podcast" as he explores the strategies and tactics needed for electrical companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help electrical business owners unlock the power of SEO and establish a strong online presence.

Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your website's authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach.

Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your audience but also attract more leads and improve your search engine visibility. "The Electrical Company Marketing Podcast" equips you with the knowledge and confidence to achieve significant SEO victories for your electrical company. Whether you're a seasoned SEO practitioner or just starting out, this episode provides actionable insights to help you optimize your website, build quality backlinks, leverage

In Episode 5 of "The Electrical Company Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your electrical company. Join Matt as he delves into the intricacies of local search and how it can catapult your business to the top of the rankings in the maps section or 3-pack of Google. Matt Law guides electrical business owners through the key elements of local marketing success.

Learn about the significance of online directories, maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your website code and harnessing the power of Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings.

Matt Law provides actionable insights on how to leverage these platforms to boost your business's presence and reputation within your local community. "The Electrical Company Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you have a single location or multiple branches, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of "The Electrical Company Marketing Podcast" as he unveils the secrets to crafting the ultimate welcome package for electrical companies. In this episode, electrical business owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects.

Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the package, from informative inserts to branded promotional items, business cards, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your brand. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead requests a quote.

Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your brand at the forefront of your prospects' minds. "The Electrical Company Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help electrical business owners leave a remarkable impression and foster long-term customer relationships.

"The Electrical Company Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results.

Matt Law emphasizes the significance of website speed, ensuring your online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO). Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action, empowering electrical business owners to maximize their conversion rates and generate measurable results.

"The Electrical Company Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape. Whether you're seeking to enhance your existing website or embark on a new online venture, this episode provides actionable strategies for building a website and landing pages that elevate your electrical business to new heights.

In Episode 2 of "The Electrical Company Marketing Podcast," Matt Law delves into the realm of measurable marketing for electrical companies. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively.

Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage data tracking tools, call tracking, and website analytics to gain valuable insights into your marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results.

Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your electrical business to new heights through data-driven marketing. Join "The Electrical Company Marketing Podcast" and unlock the secrets to making your marketing measurable, paving the way for increased efficiency, cost-effectiveness, and overall marketing success for your electrical business.

In the inaugural episode of "The Electrical Company Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of electrical company marketing. Designed specifically for electrical business owners, this podcast provides invaluable insights and strategies to fuel growth and success.

Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for electrical companies. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your electrical business.

Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive landscape. Whether you're a seasoned entrepreneur or just starting your electrical business journey, this episode is a must-listen for anyone seeking to thrive in the world of electrical company marketing. Tune in to "The Electrical Company Marketing Podcast" and unlock the key to strategic marketing success for your electrical business.