The Elastic Brand – Details, episodes & analysis

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The Elastic Brand

Elizabeth Elcoate

Arts

Frequency: 1 episode/23d. Total Eps: 19

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

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Data updated on 04/07/2026

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Score global : 39%

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S3 Ep6 Gavin Strange on passion projects, creativity and inspiration

Friday, February 28, 2020 • Duration 01:12:31

In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night. In the show Gavin and Liz talk about: - Gavin’s roots in the design industry - Gavin’s recent passion projects - Branding passion projects - Where he finds inspiration - His processes for different projects - Working on multiple passion projects at once - Connecting with subject matter - Finding fearlessness in your work - Films, music and art inspiration - The complexities of creativity

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Naomi White on creating brands for social-good businesses

Thursday, February 20, 2020 • Duration 01:06:14

In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations. In the show Naomi and Liz talk about: - Redesigning the Branded by Naomi website - What makes a social-good business - Challenges working with charities and social-good organisations - Naomi’s brand design process - Branded by Naomi’s most recent projects - Favourite projects that Naomi has worked on - Naomi’s favourite brands

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Hillary Weiss on branding ourselves, finding our niche, and defining our strategy

Friday, February 14, 2020 • Duration 01:01:48

In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites. In the show Hillary and Liz talk about: - Branding ourselves and our own companies - Becoming a company as opposed to a freelancer - Naming our companies and trading under a business name - Defining our own brand strategy - How creating a strong, individual brand and voice can set us apart from other designers and creatives - How having professional photography is vital for your website and assets - How to find the time to properly brand ourselves - Finding our niche market - How we’re both a little bit in love with Steve Folland from Being Freelance

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Lizzie Benton on aligning brand and company culture

Thursday, February 6, 2020 • Duration 38:23

In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture. In the show Lizzie and Liz discuss: - What a good company culture looks like - How company culture influences customer perception - Employer branding - At what stage startups should begin to establish their company culture - What processes companies can put in place from conception to create a positive company culture - How can established companies realign their culture with their brand - Does transparency have a place when addressing cultural challenges - Lizzie’s favourite brands

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Max Ottignon of Ragged Edge on designing the Bulb Energy Brand

Friday, January 31, 2020 • Duration 50:42

In this episode Liz chats to Max Ottignon. Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands. They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter company Wind. In the show Max and Liz discuss: - How Ragged Edge came into being - The naming of Bulb - The process behind the Bulb brand design - Bulb’s brand vision and values - The importance of a consistent, simple and clear brand for launching successful businesses. - Creating brand values that reflect your company culture - The power of colour when creating brands - How as an industry we need to be using the correct terminology - Some of Max's favourite brands

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Chiara Aliotta on brand strategy, market focus and brand storytelling.

Friday, January 24, 2020 • Duration 01:04:32

In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta. Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed. Chiara describes herself as a typography addict, a lover of colours and a brand keeper. She blogs about the beauty of typography, the importance of good design and how as a designer, she feels committed to creating meaningful experiences for her clients. She is also a public speaker and always thinking up new ways to grab the audience’s attention with her unique style. When she is not busy designing innovative products for her clients, you can find her waiting for a flight to some sunny destination, swimming in the Aegean Sea, capturing typography and patterns in the city with her camera, or spending her free time at home with a book, snuggling with her cat, Kissa. In the show we discuss the Medium article Chiara wrote called A Brilliant Idea is Not Enough and the lessons that she shares within it, including: -Why getting brand strategy right is so important -Defining your market -Exercises we can do to help define brand strategy -Brand storytelling -Defining assets for growth

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S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing

Wednesday, July 31, 2019 • Duration 01:08:00

On today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler. Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to mental health, the joys of not drinking, and running a marathon. As always Chris is his authentic self - open, engaging, vulnerable and inspiring - in this the final interview of season 2. In this episode we discuss Higher Education and alternative forms of learning Teaching and inspirational teachers Product storytelling Why designers should write Brand workshopping with clients Convincing clients to hire professionals Content marketing Being vulnerable online and with clients Company Culture as part of a brand All the links we discuss will be in the show notes on our website theelasticbrand.com

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S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms

Monday, July 1, 2019 • Duration 53:33

On today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.

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S2 Ep4 Kylie Timpani on brand flexibility, her branding evolution and digital brand design

Sunday, June 23, 2019 • Duration 01:01:24

On today's show Liz chats to Kylie Timpani. Kylie is an outstanding designer based in San Francisco. In this episode we discuss the elements of what makes a brand, the evolution of Kylie's brand design journey, how it's important for designers to be able to code, a digital first approach to branding and creating identities on the fly, responsive logos, developing a digital brand from another designer's guidelines and tons more including our obsession with Jodie Comer and typography in film.

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S2 Ep3 Sean Johnson on the roll of UX in design and asking the right questions

Monday, June 17, 2019 • Duration 35:57

On today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!). In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions, good design processes, can A/B testing work in brand design?, how you should stop caring what other designers think and the age old argument for just sending the client one concept.

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The Elastic Brand – Details, episodes & analysis

Podcast details

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Related Shows Based on Content Similarities

Apple Podcasts

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The Elastic Brand – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify